Leasing Information Brochure
Transcription
Leasing Information Brochure
Doha Festival City SPECIALTY LEASING DISCOVER Opportunities DOHA FESTIVAL CITY: Setting new standards for shopping, leisure, and entertainment, Doha Festival City Mall will showcase an unparalleled array of the world’s most reputable retailer companies, featuring: • Over 240,000 sq. m of gross leasable area and over 550 stores and outlets • A large luxury precinct including a wide variety of premium boutiques • 100 restaurants, specialty cafes, and food court outlets • 18 screen cinema complex • Numerous brands introduced for the first time in Qatar • Indoor and outdoor entertainment and leisure facilities • ACE Hardware big-box outlet for the first time in Qatar • 8,000 parking spaces with an efficient vehicle management system COMPETITIVE ADVANTAGES • Anchored by the only IKEA store in Doha, trading since 2013 • Coupled with a five star hotel and a convention centre • Supported by a strong team of shareholders: owned and developed by Bawabat Al-Shamal Real Estate Company (BASREC), which is a joint venture of Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), Aqar Real Estate Development & Investment Company, and a private Qatari investor • Strategically positioned on Al Shamal road, running between Hamad International Airport and the north of Qatar, and less than 20 minutes away from most areas of Doha Disclaimer: All information contained in this pack is subject to change without prior notice. Contact our Specialty Leasing Team for the latest details, prices, and availability. Reasons to Advertise at Doha Festival City: • Communicate with a big and diverse target group. • With our multiple strategically positioned media vehicles and advertising solutions, your ads will easily attract the attention of customers, thereby conveying your brand message. • Your message will reach out to a mass consumer audience, already in the buying mood, and drive them to your stores from all points of the mall. • The flexibility of our system fosters creativity and innovation. Footfall Estimates (annual): 20 million Mall visits ATMs / Storage Promotional Spots Sponsoring Packages Digital Media Ambient Media Retail Mobile Units / Kiosks Opportunities for Brands: Design Guidelines Specialty Leasing and Advertising Doha Festival City offers you a variety of options for selling, marketing and advertising your products and services: ATMs / StorageSponsorship Packages • Kiosks / Retail Merchandising Units • Promotional Spots • Digital and Ambient Media • ATMs / Storage • Sponsorship Packages Kiosks / Retail Merchandising Units Promotional Digital Spots and Ambient Media • Design Guidelines Please contact: Stylianos Fontrier Specialty Leasing Manager Tel: +974 4408 3695 Fax: +974 4408 3772 Mobile: +974 5542 6032 Email: [email protected] [email protected] Management Offices Doha Festival City www.festivalcitydoha.com Kiosks / Retail Merchandising Units Complementing the mall’s existing retail mix, Kiosks and Retail Merchandising Units offer operators both long and short-term leasing opportunities for direct interactivity with shoppers through common areas, providing concepts/products with the exposure, traffic and flexibility required for success in the world of retail. GROUND LEVEL Parking Parking Monoprix H/M Kiosks and Retail Merchandising Units have a 360-degree exposure and are placed in high traffic areas, which make them ideal for specialist product sales, product launches and test marketing. Lifestyle Sports Monoprix Fast Fashion IKEA Fine Dining Premium Fashion Hotel Parking GROUND & FIRST LEVELS Indicative Luxury Atrium FIRST LEVEL For further inquiries on price lists and procedures, please contact the Specialty Leasing Team. Parking Indicative Atrium Parking Food Court Everyday Needs Disclaimer: All Specialty Leasing Media and their location in Doha Festival City Mall illustrated in this brochure like Kiosks, Retail Merchandising Units, Digital Media, Ambient Media, and ATMs are subject to prior approval by the Public Authorities. Parking Cinema Electronics & Lifestyle Aspirational Fashion Casual Dining Luxury Entertainment IKEA Price lists, locations, descriptions and quantities are subject to change without any prior notice. Doha Festival City assumes no responsibility. Parking Indicative For assistance, please contact the Specialty Leasing Team. Atrium Hotel Kiosks / Retail Merchandising Units Kiosks / Retail Merchandising Units Entertainment Food Court Aspirational Fashion Lifestyle Active Wear Indicative Locations Main Entrance Lobby Monoprix H/M Center Court Skylight Luxury Atrium Indoor & Outdoor Entertainment Zone North Food Court South Food Court VOX 4D Cinemas Parking Indicative Promotional Spots Doha Festival City Mall, the largest retail and entertainment destination in Qatar, offers dedicated spaces to host events, launch new brands/products, and establish brand visibility. These events, though not used to sell products or services, are key opportunities to have a lasting impact on the shopping behavior. GROUND LEVEL Parking Examples of prominent locations within the mall include: • • • • Center Court North and South Food Courts Entertainment Zone Luxury Atrium Fast Fashion Center Court Fine Dining Premium Fashion Hotel Parking Size Rate Per Day Atrium Food Court Opposite Monoprix Entertainment Zone 3m x 3m 3m x 3m 3m x 2m 10m x 10m QR 5,500 - 11,000 QR 7,500 - 15,000 QR 4,500 - 9,000 QR 20,000 - 40,000 Entertainment Food Court Aspirational Fashion Lifestyle Active Wear IKEA Location Parking Lifestyle Sports Monoprix Price List (Indicative) Indicative FIRST LEVEL North Food Court For further inquiries on price lists and procedures, please contact the Specialty Leasing Team. Parking Parking Food Court Disclaimer: All Specialty Leasing Media and their location in Doha Festival City Mall illustrated in this brochure like Kiosks, Retail Merchandising Units, Digital Media, Ambient Media, and ATMs are subject to prior approval by the Public Authorities. Everyday Needs Parking Cinema Electronics & Lifestyle Aspirational Fashion Casual Dining Luxury Entertainment Price lists, locations, descriptions and quantities are subject to change without any prior notice. Doha Festival City assumes no responsibility. IKEA Indicative For assistance, please contact the Specialty Leasing Team. South Food Court Parking Hotel Promotional Spots Promotional Spots Parking Digital and Ambient Media Doha Festival City Mall offers a wide range of effective, ambient and digital media opportunities that can inform, engage, entertain, and interact with consumers in order to boost awareness of your brand. Plenty of effective locations inside, outside as well as around Doha Festival City Mall are used creatively to communicate marketing messages of the brands to consumers. • Parking branding • Entrance branding • In-mall branding GROUND LEVEL Parking Indicative Parking Banners Lifestyle Sports Monoprix Fast Fashion Entertainment Food Court Aspirational Fashion Lifestyle Active Wear Price List (Indicative) Type Location Monthly Rate Digital Banner Digital Banner Static Banner Lightbox Lightbox Mupi Sliding Door Pillar Wrapping Escalator Wrapping Elevator Wrapping Entertainment Atrium Center Court Skylight North Food Court Ground Level First Level Ground & 1st Levels Mall Entrances Per Location Per Location Per Location QR 10,000 - 20,000 QR 15,000 - 30,000 QR 10,000 - 20,000 QR 2,500 - 5,000 QR 2,500 - 5,000 QR 2,000 - 4,000 QR 3,500 - 7,000 QR 3,500 - 7,000 QR 8,000 - 16,000 QR 10,000 - 20,000 For further inquiries on price lists and procedures, please contact the Specialty Leasing Team. IKEA Indicative Premium Fashion Hotel Parking Digital Display FIRST LEVEL Indicative Parking Parking Parking Lightboxes Food Court Disclaimer: All Specialty Leasing Media and their location in Doha Festival City Mall illustrated in this brochure like Kiosks, Retail Merchandising Units, Digital Media, Ambient Media, and ATMs are subject to prior approval by the Public Authorities. Everyday Needs Cinema Electronics & Lifestyle Aspirational Fashion Casual Dining Luxury Entertainment Price lists, locations, descriptions and quantities are subject to change without any prior notice. Doha Festival City assumes no responsibility. For assistance, please contact the Specialty Leasing Team. Fine Dining IKEA Indicative Elevator Wrapping Parking Hotel Digital and Ambient Media Digital and Ambient Media Parking ATMs / Storage ATMs GROUND LEVEL Doha Festival City Mall provides space for automated teller machines (ATMs) with annual license agreements. Banks can also set up service centers or hot desks. Parking Parking Indicative ATMs can be located at the food court in addition to all strategic areas around the mall. Lifestyle Sports Monoprix Fast Fashion STORAGE Entertainment Food Court Aspirational Fashion Lifestyle Active Wear The Doha Festival City Mall operations department ensures back-of-house storage for goods and services conveniently located within the mall. Spaces are available with an annual license. IKEA Fine Dining ATMs / Storage ATMs / Storage Parking Premium Fashion Hotel Parking Indicative ATMs Disclaimer: All Specialty Leasing Media and their location in Doha Festival City Mall illustrated in this brochure like Kiosks, Retail Merchandising Units, Digital Media, Ambient Media, and ATMs are subject to prior approval by the Public Authorities. FIRST LEVEL Price lists, locations, descriptions and quantities are subject to change without any prior notice. Doha Festival City assumes no responsibility. Parking For assistance, please contact the Specialty Leasing Team. Indicative Food Court Everyday Needs Storage Parking Parking Cinema Electronics & Lifestyle Aspirational Fashion Casual Dining Luxury Entertainment IKEA Parking Indicative Hotel Planned to be a destination of choice for visitors from all over the world, Doha Festival City Mall will be a vibrant hub and a focal point for events and brand activities throughout the year. A wide array of sponsorship opportunities are available for retailers to engage their customers, and create an experience that inspires affinity for their brand during Qatar’s key peak seasons: Indicative • Qatar Shopping Festival Book Signing • Ramadan / Eid in Qatar • National Sports Day in Qatar • Festive Season • Annual Signature Events • Outdoor Opportunities • Brand Launches For event sponsorship, tailor made packages are available both inside and outside of the Mall. All the activities will be heavily promoted, attracting plenty of visitors and influencing positively prospective customers’ decision for purchase. Indicative Product Launch Disclaimer: All Specialty Leasing Media and their location in Doha Festival City Mall illustrated in this brochure like Kiosks, Retail Merchandising Units, Digital Media, Ambient Media, and ATMs are subject to prior approval by the Public Authorities. Price lists, locations, descriptions and quantities are subject to change without any prior notice. Doha Festival City assumes no responsibility. For assistance, please contact the Specialty Leasing Team. Indicative Festive Season Indicative Qatar National Day Sponsorship Packages Sponsorship Packages Sponsorship Packages Retailers are expected to create well-designed, well-maintained and well-marketed kiosks. Retailers are required to submit designs early in the process for clarification and approval. Present your brand: Innovation: Materials: Quality: Signage: Illumination: Merchandise: Color: Utilize your designer’s skills to attract and retain customers by stimulating repeating (or repeated) purchases Create attractive modern kiosks Use contemporary, high quality, durable and easy to maintain materials Secure high quality fabrication Create prominent signage to ensure clear visibility Ensure efficient lighting that is not harsh for staff or customers Create interesting product displays Use a maximum of 3 neutral color palette with accent colors in few areas Concept Development Approximate timeline 2 weeks • Retailer • Designer/Architect • Specialty Leasing Manager Approximate timeline 1 week Design Submission & Review • Retailer • Designer/Architect • AFGRE RDM Approximate timeline 3 days Design Approval Trade • Retailer • Designer/Architect • Specialty Leasing / RDM Approximate timeline Overnight Installation Average Process Time: • Retailer • Shoplifter • Specialty Leasing Manager 8 weeks General Conditions • • • • • • • • • • • • • • • • • • HEIGHT OF SIGNAGE PYLON SIGNAGE LETTER AND LOGO MINIMUM THICKNESS 18-20mm SECONDARY BRANDING 20% MALL FLOORING COUNTER HEIGHT AFFL TOE KICK DETAIL SOLID BASE HEIGHT AFFL 75 mm HIGH SKIRTING FFL 3000 General Notes • All measurements and positions of service locations to be verified at site prior to construction. • Design of kiosk to comply with all current statutory requirements. • All joinery works- exposed or concealed, store fittings/fixtures and interior finishes- should be Fire Rated to Civil Defense Regulations. • Retailer to obtain all local authorities approval. • All installation works to be carried out as per the stipulated timing and processes of Doha Festival City Mall. • Installation shall be in One night after trading hours, and be ready for trading the next trading day at 10:00am. • No fitting out works to take place until full set of detailed designs as per above are received and approved by Doha Festival City Mall Management. • Contractor to fill a Job Request Form and submit it to Mall Operations for approval, 24 hours prior mobilizing to site. • Retailer to complete all the process and get the approval for all the requirements prior to start fabrication. 2000 mm max UNDERLAY CARD COUNTER FRONT SHADOW GAP LED LIGHT OVER OPAL WHITE ACRYLIC DIFFUSER 250 RAISED FLOORING 750 • 600 mm max 1300-1500 mm max • • • • Maximum footprint within 9 square meters. The typical size is 3000mm x 3000mm; deviations from this size must be approved by the landlord. Entire structure shall be modular and self-supporting; no fixing to mall floor, wall or ceiling is allowed. Pylon Signage must be in the middle of the kiosk; Height 2100mm from Above Finished Floor Level (AFFL), maximum width of signage pylon is 600mm and depth is 150mm. General counter maximum height 1000mm AFFL. Solid base element on showcases to extend to a maximum height of 600mm AFFL. No display items will be permitted on the top of the counter. No visual clutter will be permitted on the counter top such as mirrors, boxes, or any items not related to product display. These items must be built into the kiosk structure. All equipment and functional elements, including POS systems/cash registers are to be built into kiosk joinery, with all cabling concealed from shopper’s view. Storage shall be concealed from the public view. All glass cabinets to be frameless with square edge details. All glass sections must be tempered. Any damage to the mall floor tiles or finish is to be repaired or replaced as required at the retailer’s expense. Lighting is to be completely integrated into the kiosk structure or joinery. Ensure that lighting is concealed and well detailed; ensure a diffuser is used to create an even glow without visible “hotspots”. Colored lights will not be permitted. General lighting must be LED warm white. Signage must be LED illuminated with 3 dimensional letters and or logo projecting 18-20mm (no flush face box type of signage). No exposed conduits, tubing, wiring, transformers, or raceways. No luminous backgrounds, animated components, moving or flashing. No free standing display graphics will be permitted. It is important to obtain DED and the Municipality approval for all graphics in line with regional sensitivity. LCD monitors are not encouraged, however, it is solely the landlord’s discretion. All materials must be one-hour fire rated. All exposed edges of the counter/free display unit to be rounded off. Retailers to follow Doha Festival City Mall standard Toe Kick Detail. Retailers must submit all finished material sample boards. One letter sample of the signage, subject to approval. 1000 • • • • 7.5mm Design Guidelines Kiosk General Design Review & Installation Process Design Guidelines Kiosk General Design Criteria