Mainstreaming Digital Entrepreneurship for the Rakyat - e

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Mainstreaming Digital Entrepreneurship
for the Rakyat
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DIGITAL ENTREPRENEURSHIP FOR MICRO-ENTERPRISES HAS
BEEN IMPLEMENTED THROUGH VARIOUS PROGRAMMES
Examples
o RM1,000 grant from MCMC for SMEs to set
up online presence.
o 34,040 recipients in 2013
o Netpreneur series in 2013 for women
o ICT component included in entrepreneur
development programmes
Non-exhaustive
o Training on Digital Marketing since 2010
o Over 1,000 micro-entrepreneurs trained
These programmes, although effective, have limited reach and/or sustainability
Digital Entrepreneurship must move from the fringes to
the mainstream for nationwide impact to the Rakyat
EXTENDING REACH VIA TECHNICAL AND VOCATIONAL
EDUCATION AND TRAINING (TVET) INSTITUTIONS
Captive Community of
Mainstream Grassroots
Hands-on skills ready for monetisation
Videography, culinary, fashion, graphic skills, etc
Entrepreneurship is a compulsory subject
But limited to traditional (brick & mortar) aspects
270,000
300,000
full-time
students
part-time
community
members
15
public TVET
agencies
463
centres
nationwide
Centres also reach out to local
community members via short
courses
Strong industry collaboration
DNA
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eUSAHAWAN TO INSTITUTIONALIZE
DIGITAL ENTREPRENEURSHIP VIA TVETS
TVET Students
Micro-entrepreneurs
2015
Integrating Digital
Entrepreneurship into
TVET curriculum
Kolej Komuniti
Politeknik
IKM
KKTM
2016
GiatMARA
Kolej Profesional Mara
IKBN
C
Shortened version of
Digital Entrepreneurship
courses delivered to
local microentrepreneurs by TVETs
THE JOURNEY OF eUSAHAWAN
BREEDING SUCCESS
o
REAL-LIFE PRACTICE
o 80% practical course
CURRICULUM
INTEGRATION
o Exposure to digital tools
and business models
(e.g. mCommerce,
social media)
o Co-developed with
industry
o eMarketplace presence
e.g. with Lelong.com,
Exabyte, Celcom, etc
Annual eUsahawan
convention to level up the
best of the best
o Capability Development for
lecturers via CPD
o Funnel to advance
entrepreneur development
programmes,
e.g. SME Corp, MARA
o Program Bakal eJutawan
o Development of
advanced courses
o Empowering lecturers to be practitioners
o ToT by industry practitioners
o International certification
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2015 PILOT INVOLVED 4 TVETS, 147 CAMPUSES
AND 423 LECTURERS
RESULTS
From July to Dec, 2015
# students
taught
2,842
# students
generatin 2,625
g income (92%)
Total
RM1.3
additional
mil
income
Mastura, Lecturer, Kolej
Komuniti Paya Besar,
Pahang
•
•
•
Identified sambal hitam for
online business
Created own website & FB
product page
Generating steady income
of RM700/month plus
RM4,500 during Raya season
Next: Advance certification for
Master Trainers
Muhammad Syahzuan,
Student, Inst.Kemahiran
Mara, KL
•
•
•
No prior business experience.
Since joining the eUsahawan
class, he has set up a Mobile
Tech Services business
Generated sales amounting
to RM94,486
Indra Putrayadi, Student,
Politeknik Merlimau,
Melaka
•
•
•
•
Previously sold drinks in hostel
Learnt concept of drop
shipping and now selling
hijabs online
Earned RM3,400
Supporting family now,
mother doesn’t need to sell
vegetables at market
Next: Channel for expert industry mentoring via eUsahawan
clinics
Next steps - Rapid scaling to all TVETs, subject to:
o Written approval for eUsahawan lecturers to carry out part-time, online business as part
of practical skills development in accordance to Peraturan 5, Peraturan-peraturan
Pegawai Awam (Kelakuan dan Tatatertib)
C1993
o Blanket approval by MQA for Digital Entrepreneurship curriculum
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NON-TANGIBLE IMPACT OF eUSAHAWAN
Excerpts from eUsahawan
lecturers’ group chat
Welding students excitedly
presenting how to market their
services online
“..dah viral subject digital
ini.. student excited
sangat bercerita dalam
kelas..”
– Politeknik Merlimau, Perak
Institut Kemahiran MARA, Kuching
“Selalu dok mai lambat ja
budak2 teknikal ni…tukar
silibus online marketing
ni…nampak dah
berubah”
Lecturers are observing
increased engagement from
their students, who are mostly
male
– IKM, Kuching
“Alhamdulillah utk group
semester 5, for today
semua berjaya buat sales
antara RM200- RM1,000
…course learning
outcome”
Politeknik Mukah, Sarawak
- Politeknik Mukah, Sarawak
Immediate emotional impact to
the people
C
Politeknik, Seberang Perai
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eUSAHAWAN TO INSTITUTIONALISE DIGITAL
ENTREPRENEURSHIP VIA TVETS
TVET Students
Integrating Digital
Entrepreneurship into
TVET curriculum
Micro-entrepreneurs
Kolej Komuniti
Politeknik
MARA TVETs
IKBN
Shortened version of
Digital Entrepreneurship
courses delivered to
local microentrepreneurs by TVETs
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EXTENDING eUSAHAWAN TO COMMUNITIES
Digital Entrepreneurship curriculum adapted into short course
format (4 days) for delivery to micro-entrepreneur communities
PILOTING IN JELI SINCE
MAY 2015
o Lead: Pusat Perkhidmatan
Parlimen Jeli
o Local NGOs
o Development agencies,
e.g. Amanah Ikhtiar
Malaysia, Empower ECER,
KESEDAR, MITI
o Private sector, e.g. Celcom
Boot Camp to raise
awareness
o
650 participated
eUsahawan weekend
short courses in 5 locations
(Kolej Komuniti, Politeknik,
UMK)
o 268 trained in 4 batches
Outcome to-date: 259 (97%) earning additional
digitally-enabled income
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eUSAHAWAN GENERATED INCREMENTAL REVENUE OF RM2.36 MIL FOR
JELI MICRO-ENTREPRENEURS BETWEEN JUNE & DEC 2015
Almost 97% earned incremental
income
o Were selling hand-made herbal soap in
RnR & pasar malam, making
RM9k/month
Total increment generated is RM
2.36Million
5% earned > RM5k incremental
income in 7 months
RM >5000; 14
o After: incremental RM25k/month
Next: Program Bakal eJutawan
En. Mohd Yusni
& Pn. Marjan
< RM 250; 3
RM 1,2515,000; 39
Runs full time frozen food, canopy
and catering business
o Before: her monthly sales was RM
30,000 via offline
o After: RM 51,000 monthly sales
Next: Program Bakal eJutawan
o
RM 251-1,250;
203
Nurul Hafizah
Results As of Dec 2015
EUSAHAWAN NATIONAL ROLL-OUT LAUNCHED
ON NOV 25TH BY YAB PM
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EXTENSIVE MEDIA COVERAGE ON EUSAHAWAN
LAUNCH
TOTAL PR
VALUE
RM6.2 MIL
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SCALING FOR IMPACT IN 2016
New Participants
TVET students
“eUSAHAWAN MUDA”
EXISTING TVETS TO
• EXTEND
to more
SCALE
TOcourses
MORE in
existing
TVETs &CENTERS
COURSES
Micro entreprenuers
“eUSAHAWAN DESA”
• OUTREACH via 20
bootcamps & 6 state-level
events nation-wide
• EXPAND short-courses to
more TVETs
• EXPAND to new TVETs
• PARTNER development
agencies to funnel
members, e.g.
• UPGRADE capacity and
capability in high potential
TVET centers, leading to
enhanced program outcomes
Accelerator workshops to drive results
2015 Success stories
Program Bakal
Jutawan eUsahawan
• Business
fundamentals, e.g.
finance, marketing
• Mentoring by online
millionaires-cumtrainers
• Grow local market
• Global market access
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SCALING EUSAHAWAN MUDA VIA TVETS –
CULTIVATING DIGITAL ENTREPRENEURS
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• 92,000 students trained
2020 Target* • 46,000 earning additional
income
2016
15,000
Tvet students trained
*Subject to budget availability for 2017-2020
7,500
Earning
additional income
ON-BOARDING
NEW TVETS
EXISTING TVETS TO
SCALE TO MORE
COURSES &CENTERS
NATIONWIDE DRIVING DEMAND
STRATEGY & TARGET
Kangar
Kota
Bharu
Besut
Sg. Petani
Balik Pulau
15
Butterworth.
Kuala Terengganu
KOTA
KINABALU
Ipoh
Gua Musang
Taiping
MANJOI
DEMAND
DRIVER
HULU
TRENGGANU
Sandakan
Kuantan
Jerantut
PEKAN
Mersing
Rembau /
Melaka
Muar /
Batu
Pahat
Miri
JOHOR
BAHRU
Bintulu
Tawau
KUCHING
COMMUNITY BOOTCAMP
YOU CAN DUIT ROADSHOW
OUTREACH
PARTICIPANTS TRAINED
EARNING INCOME
To reach out 70,000
micro-entrepreneurs via
You Can Duit Roadshows
and Community Boot
camp
At least
Ensure at least 9,000
micro-entrepreneurs
earning additional income
30,000
micro-entrepreneurs train and
complete the course
Earning
RM21 MILLION
Additional Income
by Dec 2016
Accelerator workshops to drive results
NATIONWIDE SCALING FOR MICRO ENTREPRENUERS
VIA MORE THAN 400 TVET AS SERVICEPROVIDER
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MULTI-AGENCY PARTNERSHIP
Pusat Pembelajaran &
Pendapatan Digital
Rakyat
TVETs – providing facilities
and trained lecturers
Parliamentary Leaders - drive
community engagements
Development Agencies/
NGOs – funneling of microentrepreneurs
MDeC – curriculum,
methodology & mobilise
partners
Kolej Profesional MARA
Politeknik
Institut Kemahiran Belia Negara
SME Corp – post-training
entrepreneur development
support
Giat MARA
Kolej Komuniti
IKM/KKTM
• TVETS will conduct 2-days course over the weekend at the nearest TVETs
• MDeC will track the participant’s sales for 12 month
• For the first 3 months, participants achieve sale above RM2,500 will be qualify for the Accelerator Workshop
which will be conducted by well-known Industry Expert
• Exclusive invitation to DAYA eUsahawan Conference in November at Dewan Merdeka, PWTC
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eUSAHAWAN SHORT COURSES OUTLINE
Asas Perniagaan
• Facebooks Ads
• Perniagaan Dimensi Baru : Online
• Teroka Group FB
• Peluang dan Ruang : Google Trend
• Tips Closing
• Kenali Produk Anda
Pengenalan Asas Instagram – Siri 3
• Sasaran Pelanggan
• Pengenalan Instagram
• Hot Buttion & USP
• Cipta Instagram Perniagaan
• Hard Sell and Soft Sell
• Memilih gambar & Tips mengarang ayat
Pengenalan kepada Fecebook – Siri 1
• Mengenali Hashtag
• Pengenalan FB
• Trips & Tricks ambil gambar
• FB Profil Perniagaan
• Instagram Video
• Pages FB
• Link post ke FB
• Trips & Tricks FB
Pengenalan Asas Blog– Siri 4
• Cipta Poster & Ayat
• Pengenalan Blog Perniagaan
• Status FB
• Mencipta nama blog and daftar email
dan blog
• Share status
Pengenalan kepada Facebook – Siri 2
• Membuat entry: Penulisan, Gambar &
Video
• Link page
• Meningkatkan rank Blog
• Cipta Iklan
• Link blog ke FB
• Video Produk
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eUSAHAWAN SYLLABUS FLOW*
eUSAHAWAN LOGICAL SYLLABUS FLOW 2016
1) Introduction
Understand
Concept 21st century
entrepreneurship
3) New Marketing Media
2) Basic Business
(Social Media Mix)
Instagram
-Product Creation
-Segmentation
-Product Costing & C Flow Management
-Branding & Promotion
-Company Structure (SSM)
-Cyber Security
Facebook
Website
4) Call to Action
LEVEL 1
Whatapp / Wechat /Line /Email
5) Basic SEO: Google trend & suggest
6) Intermediate Business
-The Advertising Mix
-Competitor Analysis
(SWOT)
-Creation of Campaign
10) Advance Business
-Financial Review
-Position Review
-Enhancements
-Extension
7) Connecting (360) the New
Marketing Media - Timeline
8) Ad Costing &
Consumer Analysis
9) Marketplace
Expansion
Mudah
Lelong
Ali Baba
Amazon
Instagram
Facebook
Facebook
Website
Youtube
Instagram
11) e-Commerce
-Backend System
-Integration with Social
Media
12) Database Utilization
-Database Collection
-Data utilization to raise
traffic
-Fundamental of Big Data
NOTE:
- The numbering is the sequence of the current
syllabus that is being taught
- The flow chart is the proposed logical syllabus flow
LEVEL 2
13) Income
Diversification
-Mobile Apps
-Website Ad Structure
-Adwords
-Google Ads
LEVEL 3
*Emphasis on practical knowledge and
skills in conducting an online business
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NURTURING PROGRAM FOR HIGH POTENTIAL
eUSAHAWAN PARTICIPANTS
Program Bakal eJutawan
Potential
Jutawan
eusahawan
with at least
RM100,000 /
month
Go Global*
Business
Fundamentals
Grow locally*
*Funnel to e-Commerce cluster for placement/promotion in relevant marketplaces.
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Q&A
MOHON ‘LIKE’ FACEBOOK – eUSAHAWANMY
FOR FURTHER INQUIRIES, PLEASE CONTACT:
Puan Sharifah Nur Izma – [email protected]
Puan norlida - [email protected]