Beauty does! - Color and Image Insight

Beauty
is as
Beauty does!
The Beauty by Jeunique Natural Skin Care
Concept is based on natural, organic, ecologically
sound principles. This concept does not embody the
use of animal or petroleum ingredients or the testing
of the products on animals. The philosophy that
“Mother Nature Knows Best” is a guiding
element in all Jeunique products.
The Natural-Organic-Hypo-Allergenic-Cosmeceutical
Approach to Skin Care, Health and Beauty
Beauty is more than skin deep! It begins with
good nutrition, sufficient exercise, an optimistic
attitude and proper, planned skin care.
The skin constitutes the interface between the outer environment and the living body. This confers on it the role of a barrier ensuring not only limitation of exchanges in both directions, but also
protection of the body against external factors. The
skin is permanently exposed to numerous and various
external factors which adversely affect it. These can be
grouped together in seven main categories:
From the Inside
to the Outside
1. Radiation factors (essentially Ultraviolet Rays)
2. Chemical factors (detergents and household products)
3. Atmospheric pollution
4. Mechanical factors (clothes rubbing against the skin)
5. Thermic factors (cold, atmosphere)
6. Stress factors (inside and outside)
7. Free Radicals
The skin is the “mirror” of the human system. If the
system is deficient, the skin will be equally deficient.
Understanding your skin is the first step to giving it the
care it needs to remain healthy and younger looking.
The ravages of harmful daily exposure to the
elements and the environment weaken the natural
cell regeneration process.
The key to improved skin health is in providing your skin
with inside and outside natural stimulants to trigger the
repairing enzymes within your skin cells. You can
regain and maintain the glamour of youthful appearing,
beautiful skin by encouraging the natural division and
reparation of your skin cells.
When your skin looks good – you feel good!
2
We
Believe
All things come from Nature and all things return to Nature.
This is an example of the first law of the Universe – The Law
of Order. This first Law is very closely allied to the Law of
Balance and the relationship between man and nature.
We feel, very sincerely, that it is essential to live as
close to Nature as possible and to follow the “Laws of
Nature”. This means to use all natural substances to
the greatest extent. However, we recognize that we are
forced to live in an urban society and that we cannot
control all of our actions or our supplies. We must accept
the rules and regulations of our society even if we do not
believe in them. We can, and should, work toward the
“spreading” of our “beliefs”.
In the meantime, we should learn more about Nature –
our bodies – our food – our environment – the Ecology
of Life. We should try to do everything as naturally as we
can and this should include our diet and our body care.
To aid in it’s protection and to encourage the balance
and healthy appearance of the skin, Beauty by Jeunique
has used the latest scientific discoveries of skin care
technological experiences to create the 100% Natural
Beauty by Jeunique Skin Care Program.
Because today’s world can age skin faster, this
incredible skin care program is designed to give
you that vibrant, youthful, healthy-looking skin that is
usually reserved for only the young. All of our products
are formulated to work together, but at the same time,
each product has its own function and special ingredients
to perform a specific task necessary to keep your skin
firmed, toned, refined, smoothed, softened, and
protected … everything necessary to achieve that
youthful radiance and dewy glow.
3
We all know we are what we eat. It’s a
simple correlation that has obvious
visual effects.
But we know less
about the effects
that skin products
can have on both
ourselves and the
environment. The
skin is our largest
organ and a huge percentage of what we put
on our skin goes directly into the bloodstream.
The Need for
Natural Skin Care
For many years this was not a generally
recognized fact and the use of dangerous
chemicals in Cosmetics was considered a
harmless situation. Today we are all concerned
with ethical, environmental and health issues.
We have become more conscious of the
Ingredient Lists of Cosmetics and the skin
pollutants and chemicals that have been
used for a long time. Until very recently, we
have lived in an almost “blind ignorance” to
the harmful effects of many of the ingredients
we have been placing on our skin.
Today, we have a better understanding of
what is needed and is nutritious for our skin,
health and well being; of beauty on the
inside as well as the outside.
We can now demand and expect to receive
products that are good, not just for our skin,
but in an ethical, environmental, natural,
organic sense. We want products that work
with nature, not against it, to create a
harmony of body, soul, mind and environment.
Ingredients and
Preservatives banned
in Europe and other
Countries, with some
still allowed in the
United States.
Acetone
Bisphenol A (BPA)
Coal Tar & Derivatives
Hydrogenated Cottonseed Oil
Diazolidinyl Urea &
Imidazolidinyl Urea
Hydroquinone
BHT
Camphor
Diethanolamine (DEA) &
Cocamide DEA
Isopropyl, Ethyl or
SD 40 Alcohols
Phthalates
Propylene Glycol
Parabens – Methyl, Ethyl,
Propyl, Butyl & Isobutyl
Phenoxyethanol
Placenta
Petrolatum (Vaseline, Petroleum
Jelly), Mineral Oil, Parafin
Polyethylene and Polyethene
Glycol (PEG Ingredients)
Resorcinol
Salicylic Acid
Sodium Lauryl Sulfate &
Sodium Laureth Sulphate
Toluene
Triclosan (Trilocarbon)
Triethanolamine (TEA)
1.4 – Dioxane and Ethylene Oxide
4
Quaternium – 15 and other
formaldehyde-releasing
preservatives such as DMDM
Hydantoin
Nature
The Miracle of
Science tells us that Nature is an
intricate combination of chemical
elements that make up the earth,
water, air and all living things. The
sixteen most common elements
are carbon, hydrogen, oxygen,
nitrogen, calcium, potassium,
sodium, magnesium, phosphorus,
silicon, iron, manganese, chlorine,
sulfur, fluorine and iodine. These
sixteen basic elements, plus many
more trace minerals in many
combinations, are found in the
soil, water, air, food, animals,
birds, fish and our bodies.
Nature has placed a preservative
of one type or another in many
foods, such as: Swiss Cheese
contains sodium propionate from
lactic acid. Oranges, lemons
and grapefruit contain citric acid.
Cucumbers and Rhubarb contain
Oxalic acid, so do rice, potatoes
and molasses. All natural
vegetable oils will become rancid
(spoiled) simply by exposure to
the air through oxidation. Nature
has provided tocopherois (Vitamin
E) to help prevent this rancidity in
oils. In our cosmetic products we
use many food extracts, such as
almonds, apricots, sesame oil, soy
bean oil, honey, avocado oil, etc.
It is natural to expect these
food extracts to spoil but our
customers expect our products
to remain pure and fresh for a
long time and they do remain
fresh for a long time.
These chemical elements are
infinitesimally small in their atomic
forms and infinitely complicated
within themselves. If it were not
for these chemical elements,
neither you nor I would be here…
they are that important and they
are totally safe, in proper
combination.
For your protection, the Food
and Drug Administration (FDA)
has required all cosmetic
manufacturers to assure that their
products will remain fresh and free
of harmful contamination during use
and under most circumstances.
To accomplish these requirements,
preservative and antioxidant
systems are used. We depend
upon natural substances and
the smallest amount of specially
selected and tested preservatives
as needed. As I mentioned earlier,
the idea of preservatives didn’t
originate with Jeunique International,
Inc. It originated with Nature.
What we do, in many cases, is use
the same or similar devices Nature
uses to protect its food.
Foods from nature contain these
sixteen different elements in
different combinations. That is
why they are different colors,
different degrees of hardness
and softness, different tastes and
contribute different essentials to
our lives.
Nature is “all wise” and has
created myriads of different foods
for man and animals. These foods
all have a limited life span before
they begin to spoil and to die.
Nature has created all types
of good and bad bacteria and
micro-organisms. These tiny
organisms, which we cannot
see, can grow quickly and
cause food to spoil.
5
Getting to
Know Natural
and Organic
Ingredients
Due to the many different
languages worldwide, it has
been mutually decided to
use the scientific International
Cosmetic Ingredient (INCI)
terms for proper declaration
of Cosmetic Ingredients.
These INCI names are
most often Latin-based and
that inevitably sounds
“chemical”. Fragrances will
not be identified as to
their blend of substances
because they have been
considered a “Trade Secret”.
Only the word “Fragrance”
is required.
Required INCI Name
The Natural Source
1. Aqua Water 2. Aloe Barbadensis Leaf Extract
Aloe Vera Plants
3. Annatto
Bixa Orellana Plant
4. Achillea Millefolium Extract
Milifoil Plant
5. Anthemis Nobilis Flower Extract
Chamomila Plant
6. Arctium Lappa Root Extract
Burdock Plant
7. Beta Vulgaris Root Extract
Beet Roots
8. Betula Alba Bark Extract
Birch Tree Bark
9. Butyrospermum Parkii
The Shea or Karite Tree Seeds
10. Calendula Officinalis Flower Extract
Calendula/Marigold Plant
11. Caprylic/Capric Triglyceride
Coconut/Palm Kernel Oil and Glycerine
12. Carrageenan
13. Cassia Angustifolia Seed
Polysaccharide
Irish Moss (Kelp)
Cassia Angustifolia Plant (India)
14. Cera Alba
Beeswax
15. Cetearyl Alcohol
Coconut/Palm Kernel Oil
16. Cetyl Alcohol
Coconut/Palm Kernel Oil
17. Cetearyl Glucoside
Coconut/Palm Kernel Oil/Glucose
18. Chamomilla Recutita Flower Extract
Chamomile/Matricaria Flower
19. Cholecalciferol
Vitamin D from Corn
20. Chlorophyllin-Copper Complex
Green Plants with Copper
21. Citrus Aurantium Dulcis
Oranges
22. Citrus Medica Limonum Peel Extract
Lemons
23. Coco-Caprylate/Caprate
Coconut/Palm Kernel Oil
24. Coco Glucoside
Coconut Oil, Sunflower Oil
25. Cymbopogon Schoenanthus Extract
Lemongrass
26. Decyl Glucoside
Coconut/Palm Oil
27. Dicaprylyl Carbonate
Coconut/Palm Kernel Oil
28. Dicaprylyl Ether
Coconut/Palm Kernel Oil
29. Disodium Cocoyl Glutamate
Coconut Oil and Amino Acid
30. Elaeis Guineensis Oil
Palm Oil
31. Equisetum Arvense Extract
Horsetail Herbal Plant
32. Euphrasia Officinalis Extract
Eyebright Herbal Plant
33. Geranium Maculatum Extract
Cranesbill Herbal Plant
34. Gluconolactone
From Corn
35. Glycerin
Palm Oil
36. Glyceryl Oleate
Palm Kernel Oil
37. Glyceryl Stearate
Coconut/Palm Kernel Oil
38. Glycine Soja Protein
Soy Beans
39. Hydrolyzed Wheat Protein
Wheat
40. Humulus Lupulus Extract
Hops Plant
41. Isopropyl Palmitate
Palm Oil
Required INCI Name
The Natural Source
42. Lauryl Glucoside
Coconut/Palm Oil and Glucose
43. Lavandula Angustifolia Oil Lavender Seed Oil
44. Lecithin
Soybean Oil
45. Mentha Viridis Leaf Oil
The Spearmint Leaf
46. Menthol
Peppermint Oil
47. Moringa Pterygosperma Seed Extract
Moringa Pterygosperma Plant
48. Nasturtium Officinale Extract
Watercress
49. Olivoyl Hydrolyzed Wheat Protein
Olive Oil and Wheat Protein
50. Oryza Sativa Bran Oil Rice Plant
51. Papain
Papaya
52. Plantago Lanceolata Leaf Extract
Plantain Plant
53. Plukenetia Volubilis Seed Oil
Plukenetia Volubilis Plant
54. Potassium Sorbate Sorbic Acid from the Rowan Berries
55. Propanediol
Corn Sugar
56. Prunus Amygdalus Dulcis Oil
Sweet Almond Seeds
57. Prunus Armeniaca Kernel Oil Apricot Kernel Oil
58. Retinol
Vitamin A
59. Ribes Nigrum Seed Oil
Black Currant Seeds
60. Saccharomyces Ferment
A Mix of Minerals
61. Salvia Officinalis Leaf Extract
The Sage Plant
62. Sambucus Nigra Flower Extract
Elder Plant
63. Saponaria Officinalis Extract
Soapwort Plant
64. Sesamum Indicum Seed Oil
Sesame Seeds
65. Sodium Benzoate
Soda
66. Sodium Cocoamphoacetate Soda and Coconut Oil
67. Sodium Cocoyl Glutamate
Coconut/Sunflower Seed Oil
68. Sodium Lauryl Glucose Carboxylate
Soda and Glucose
69. Sodium Stearoyl Glutamate
Canola, Soy, Palm Oil and Glutamine
(Amino) Acid
Candelilla, Jojoba and Rice Bran Wax
with Lactic Acid
70. Sodium Stearoyl Lactylate
71. Sorbitol
Corn Sugar
72. Symphytum Officinale Extract
Comfrey/Healing Herb
73. Stearic Acid
Coconut/Palm Oil
74. Titanium Dioxide A Natural Mineral
75. Tocopherol 76. Tocotrienols
Natural Vitamin E
A natural mix of Tocopherols and
Tocotrienols from Palm Oil
77. Triticum Vulgare Germ Oil
Wheat Germ Oil
78. Ubiquinone
Coenzyme Q10
79. Urtica Dioica Extract
The Nettle Plant
80. Xanthan Gum
Glucose/Sucrose (from Corn)
81. Yucca Schidigera Fruit Extract
The Yucca Plant
7
The Purpose of
Ingredients
Each cosmetic product is formulated to perform
a specific function and its purpose is therefore
different. However, we will cover the “Purpose of
Ingredients” in a general manner to encompass
all the functions.
Cleansing
This daily regimen not only cleanses, but also
stimulates and helps to moisturize the skin. A
cleansing formula, therefore, may contain – Water
(demineralized), Moisturizing Oils, Surfactants,
Herbal Extracts, Humectants, Emulsifiers to permit
the mixing of Oil and Water, Fragrances and
materials to prevent bacterial growth and
spoilage, plus a thickening substance
like Beeswax.
Freshener
Daily use following the cleansing procedure to
remove any residue of cleanser and to complete the
cleansing and stimulating process; plus encouraging
water retention and moisturizing of the skin.
May contain Water (D.I.), Humectants, Emulsifiers,
Herbal Extracts, Vitamins, Light Vegetable Oils,
Fragrance, Preservatives and Color.
Moisturizer
Used both day and night after cleanser and
freshener as an emollient, softening, protein-like
cream. May contain Emollient Oils, Water,
Emulsifiers, Humectants, Isopropyl Myristate to
permit a “slip” feel and prevent a sticky feeling.
Magnesium Aluminum Silicate as a thickener and
Fragrance, Preservatives and Color.
These are examples of three important Cosmetic
Products and the purpose of the Ingredients.
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Ingredients
WATER
Is one of the most vital ingredients of our
cosmetics because “Beauty has a thirst
for Moisture” and moisture can only be
provided by water. We use only pure,
demineralized water that is carefully
controlled.
HUMECTANTS
Help maintain moisture in the skin and
they can actually absorb water from the
air. Glycerine and Sorbitol are examples
of humectants and they can all be obtained
from natural sugar sources. Humectants
also help keep our products spreadable,
smooth and moist.
EMOLLIENTS
Many are oils that originate from vegetable
sources such as Avocados, Apricot Kernels, VITAMINS
Coconuts, Wheat Germ, Sesame Seeds,
Peanuts, Safflower Seeds, Soya Beans,
Castor Beans, Rapeseeds, Palm, Rice,
Olives, Almonds, Jojoba, Anise, Corn,
Balm Mint, Caraway Seeds, Cottonseed,
Lemons, Oranges, Linseeds and Sunflower
Seeds. We use many of these natural oils
in our products.
EMULSIFIERS
Are substances that permit Water and
Oil to mix or, in other words, form an
emulsion. Protein is an emulsifier for milk
and flour acts as an emulsifier in making
gravy. Lecithin is a widely used natural
emulsifier because it contains Glycerides,
Polysorbates, Sorbitan Stearate, Cellulose
Gum and Pectin are other examples of
emulsifiers.
SURFACTANTS
ALCOHOLS
COLORANTS
Are mild, gentle cleansing agents that help
make water “wetter” so that the cleansing
action will be more efficient and thorough.
Surface active agents (Surfactants) are
basically derived from coconut or palm oil.
FRAGRANCES
Are usually a blend of substances, such as
herbs and essential oils from petals, stems
and leaves of flowers and spices in some
fragrances. Because they are considered
“Trade Secrets”, only the word “Fragrance”
or “Parfum” is required.
PROTEINS
Proteins for use in cosmetics come in
three forms – Animal (Hydrolyzed Animal)
Protein, Vegetable (Soya) Protein and Milk
(Hydrolyzed) Protein. We only use the
Vegetable (Soya) Protein in our skin care
products.
WAXES
Are used in creams, lotions, rouges,
lipsticks, etc., to give body, feel and shine;
also as an emulsifier. Some natural waxes
are: Carnauba from the South American
Palm, Beeswax from the Honeycomb;
Ozokerite or Earth Wax from a natural
mineral source; and Candelilla from native
plants in Texas and Mexico.
ACIDS
Used in cosmetic products by Jeunique
are obtained from coconut palm oils which
consist of glycerides containing Lauric
Acid, Myristic Acid, Stearic Acid, Oleic
Acid, Capric Acid, Palmitic Acid, Caprylic
and Caproic Acids. These acids are used
as solubilizers and as a part of emulsifiers
and one is a source of Isopropyl Myristate.
Many people relate the term “acid” to a
harsh, corrosive chemical. These acids
are definitely not in this group and are only
called “acids” because of their chemical
chain.
HERBAL,
VEGETABLE
& FRUIT
EXTRACTS
Are all from natural sources and they add
color, fragrance, stimulating, astringent
and refreshing qualities to our products.
Extracts such as these have been used
throughout the ages in all types of beauty
aids and add much to the romance and
mystery of Beauty.
Are generally divided into two types. The
“fatty” alcohols, such as Stearyl Alcohol and
Cetyl Alcohol, are waxy/oily substances
used in lotions and creams to give a nice
“feel” on the skin and body to the product.
They are derived from oils such as coconut
and palm and the “alcohol” part of their
name is based on their chemical chain.
Come in many forms from Nature and the
Earth. Annato is a natural yellow to red
color from the seeds of the Bixa Orellano
Shrub and is used to color Butter, Cheese,
Margarine and Ice Cream. Titanium
Dioxide is a pure white pigment used in
Makeup Bases and Powders. Ultramarine
Blue – Green – Pink – Red and Violet can
be obtained from Lapis-Lazuli. Iron Oxide,
which has been used for thousands of years
in makeup, exists in many shades of red,
yellow, brown and black. Consequently,
in its purest form, it is the most important
mineral colorant. There are other certified,
organic colorants approved by the FDA that
are listed as F D & C colors.
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Vitamins used in cosmetics must be labeled
as follows regardless of their source:
Vitamin A – Retinol; Vitamin B1 – Thiamine;
Vitamin B2 – Riboflavin; Vitamin B6 –
Pyridoxine Panthenol; Vitamin C – Asorbic
Acid; Vitamin D – Ergocalciferol; Vitamin
E – Tocopherol; Vitamin H – Biotin; Vitamin
K – Menadione. All Vitamins used in our
cosmetics are from the same pure, organic
and natural sources as those Vitamins used
in our Food Supplement Products.
The formulation of Cosmetics is somewhat like
baking a cake. The ingredients must be carefully
selected and blended in measured proportions, in the proper sequence and under the correct conditions.
The Combination
of Ingredients
For example: The Recipe says – Beat the eggs, soften the butter and gradually add the sugar. Change your
procedure to melted butter, add in all the sugar and then
blend in the eggs. You will be surprised at the different
result – but – it is still cake!
The development of a quality cosmetic requires
training, skill, patience, accuracy and creativity.
This background makes the difference between an
average cosmetic and a superb product.
All of our Cosmetic Products are formulated
according to rigid controls and standards. The
ingredients are tested before being measured.
Then they are blended carefully and each batch is
tested again. We also have finished products
sent out to an independent laboratory for
further testing.
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Hypo-
Allergenic
We formulate our cosmetics with ingredients that are generally
recognized as non-irritating to sensitive skin.
The words “Hypo-Allergenic” convey a similar inference and
meaning. Over a period of many years, practically all cosmetic
ingredients have been tested for reactions and sensitivity. The
selection and blending of these less “sensitive” ingredients are
of utmost importance in formulating a Hypo-Allergenic Cosmetic
product. Then the resulting product has to be thoroughly tested
for irritancy.
pH
Balanced
It has become practice to use the pH scale to determine the
degree of acidity or alkalinity of a product. Technically the pH
factor, on a scale of 0-14, relates to the potential of hydrogen in
a product. 0-7 is acid. 7 is neutral and 7-14 is alkaline. Your
skin and hair are slightly acidic, with a pH factor between 5 and
6. This is called an “Acid Mantle” and is a protective shield for
the skin and hair. It is vitally important that nothing should be
applied to the skin or hair that is excessively alkaline or acidic in
nature.
Our Cosmetic Products are pH Balanced in the formulations and
in their action on your skin. Our Products are created to “work
together” to maintain the protective “Acid Mantle” that nature has
provided for you.
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NutriCosmetics – NutraCeuticals
Cosmeceuticals
The beauty benefits of what you
eat, as well as what you put on
your skin, is now recognized to
be of equal value in helping to
prevent skin aging. This trend
has created the idea of
NutriCosmetics.
NutraCeuticals such as
Prebiotics – Probiotics –
Antioxidants and Immune
Boosters, are now accepted to
ensure maximum skin nutrition
for your body and your skin’s
inner needs.
Cosmeceutical refers to cosmetic
products that are derived from
natural sources that offer
therapeutic benefits. The term
can refer to products that are
ingested or applied topically.
Aloe Vera is an example of an
ingredient that can be both
ingested and applied to the skin.
The link between Nutrition and
Beauty is finally becoming well
understood and is inspiring the
use of Nutritional Beauty
Supplements.
Every woman today, regardless
of her age, must be aware of and
prepared to counteract the aging
factors. . .humidity-deprived
interiors, harsh drying effects of
the weather, harmful UV rays,
environmental pollutants and
stress. All of these factors
combine to ravage even the
youngest skin.Skin aging, once
considered an unstoppable force
of nature, is now being looked
upon as if it were a disease, and
a preventable one at that!
Researchers now know that
wrinkles, sagging skin and age
spots do not appear because of
a mysterious “aging-gene.” They
have discovered that skin
prematurely ages due to an
accumulation of many internal
and external influences that
prevent skin from duplicating and
repairing itself naturally.
Flawless, perfect skin is not a
miracle of youth, but more the
result of new skin cells being
created in the healthiest kind of
“environmental conditions” and
being nourished with a constant
supply of natural essential
building materials.
No matter how old you are,
your skin wants to repair itself –
wrinkles and all! And it will do so,
provided that the cellular working
environment is correct and that it
has a consistent, daily supply of
natural ingredients that can
create a synergistic complex
for skin health and harmony.
)65971-BDGGEi
Jeunique International, Inc.,
Form No. 90717 02/10
19501 E. Walnut Dr. South, City of Industry, CA 91748
(909) 598-8598 FAX: (800) 508-8359
Printed in U.S.A.