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Universidad ESAN
Contents
Universidad ESAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Organisation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Overview of Peru . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Study in Lima - Peru . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Information prior to departure . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Information upon arrival in Lima - Peru . . . . . . . . . . . . . . . . . . 11
Students services & facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Courses taught in English-Bachelor programs . . . . . . . . . . . . 14
Short Study Abroad programmes . . . . . . . . . . . . . . . . . . . . . . . . . 22
Certificate in business in emerging markets . . . . . . . . . . . . . . 23
Useful information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
©ESAN
International Office Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
2
International Student Welcome Guide
Dear students and partners,
I am delighted to welcome you to Universidad ESAN in Lima - Peru
and to present this guide that will help you to plan your semester
abroad. Universidad ESAN has been ranked as the Peruvian Business
School with the best Executive Education by the Financial Times
magazine in 2012 and considered by USAID as one of its most
successful projects of International cooperation.
This welcome guide has been designed to help international
and exchange students settle in Lima-Peru and provide you all
the necessary information you will need to prepare before your
departure, upon arrival and to inform you of all the facilities and
services our University offers you. Please read it carefully and take
into account all the useful information it contains. We also offer
you information about our short study programs, courses taught
in English that may appeal to you as well as our new Certificate in
Business in Emerging Markets, CBEM that offers you the possibility
to learn how to do business in an emerging country with focus in the
Latin America reality.
We believe that staying at Universidad ESAN will not only provide you
a big step forward as well as an enriching and rewarding academic
experience, but the opportunity to socialize in a country, which has
an ancient tradition such as the Inca Civilization. Moreover, due to
its dynamic economic performance, Peru is also one of the best
destinations for international students.
Once again welcome to ESAN and I wish you all a prosperous and
academically successful time here.
Mariella Olivos,
Associate Director of Undergraduate Programs
Universidad ESAN
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Universidad ESAN
Universidad ESAN
Universidad ESAN is a leading academic
institution that was founded on July 25th 1963,
its implementation was entrusted to the Graduate
School of Business of Standford University,
California.
As the first Graduate School of Business in the
Spanish speaking world, it Transformed into
Universidad ESAN since 2003. It is a private nonprofit university that offers Master, Bachelor and
Executive programmes as well as other academic
and profesional services.
©ESAN
©ESAN
At the Bachelor level Universidad ESAN offers eight
careers in the following schools: Economics and
Management, Engineering, and Law and Social
Sciences.
4
In order to obtain the Bachelor Degree, a student
needs to complete 210 credits in 10 semesters.
Organisation
ESAN University offers both graduate and
undergraduate programs. At the graduate level, the
Graduate Business School offers the MBA, Ms Sc
and Executive Education; and at the undergraduate
level, our institution consists of four schools which
offer eight disciplines.
The programs at the Graduate Business School
and the School of Economics and Management
are accredited by the Association to Advance
Collegiate Schools of Business (AACSB
International). The MBA accreditation comes from
the Association of MBAs (AMBA).
In regard to the academic associations, ESAN
University is a founding member of the Latin
American Council of Management Schools
(CLADEA) which brings together leading
international business schools as well as the Business
Association of Latin American Studies (BALAS). It is
also a member of AMBA (Association of MBAs),
the European Foundation for Management
Development (EFMD) and the Association to
Advance Collegiate Schools of Business (AACSB).
Moreover, it is a member of PIM - Partnership in
International Management and NIBES - Network of
International Business and Economics Schools.
ESAN UNIVERSITY
GRADUATE BUSINESS
SCHOOL
SCHOOL OF ECONOMICS
AND MANAGEMENT
SCHOOL OF
ENGINEERING
SCHOOL OF LAW AND
SOCIAL SCIENCES
Master in Business
Administration - MBA
Management and Finance
Information
Technology and
Systems Engineering
Corporate Law
International MBA
Management
and Marketing
Masters of Science*
Economic and
International Business
Organizational
Psychology
Industrial and
Commercial
Engineering
Consumer psychology
Executive Education**
* Business Master Programs: Master in Information Technology, Management Master in Finance, Master in Finance and Corporate Law,
Master in Marketing, Master in Organization and Human Resources Management, Master in Supply Chain Management. Specialized Master
Programs: Master in Agribusiness Management, Master in Energy Management, Master in Health Services Management, Master in Public
Management, Master in Project Management, Master in Real Estate Management and Development. Research Master Programs: Master in
Research in Administrative Sciences.
** We provide courses in the following areas: Management; Accounting, Finance and Economy; Marketing; Business Processes and Logistics
and Information Technology.
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Universidad ESAN
Overview of Peru
Peru is located in the central part of the western
coast of South America. The main spoken language
is Spanish. It is a magical spot which involves one
of the richest biodiversities of earth, and it is a
melting pot of different cultures.
You will find magnificent testimonies to ancient
cultures that date back to civilizations as old
as Mesopotamia-Caral- with an unmistakable
identity that created wonders such as the Royal
Tombs of Sipan, the Nazca Lines, Chan Chan and
Machu Picchu.
Lima
©Talía Barreda
©Michael Tweddle
You will also discover Peru from the sea by riding
tall waves and looking for underwater life on the
long stretches of natural beaches; climb high
mountain ranges, explore deep caves, run the
longest and biggest rivers on the continent; and
there will be no lack of opportunities for the most
demanding of palates to savour the variety and
quality of Peruvian cuisine.
In the last years, Peru has
reached an outstanding
economic growth, one of the
highest in the whole Latin
America.
ECONOMIC
DATA (US$ bn)
2012E
2013E
GDP
198.1
214.5
GDP (% chg)
5.5
5.6
External Debt
(% of GDP)
23.1
22.1
©Pilar Olivares
Source: INEI, BCP, Research Department-Scotiabank
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Peru is, therefore, a destination with unique
attractions that beckons you to come and share in
its immense cultural and natural legacy.
Study in Lima - Peru
©Rob Williams
©ESAN
Spectacular natural beauty, unique culture and
delicious food. Choose to study in Peru, which is
one of the most fascinating, exciting and important
countries in the western world. From the ancient
Nazca Lines to the humid Amazon to the worldfamous Inca Trail and Machu Picchu. Peru offers
the kind of experiences and excitement that only
a handful of countries throughout the world can.
ABOUT LIMA
©Walter Silvera
©Carlos Ibarra
As for Lima, also known as “The City of the Kings,
it provides its visitors with access to all kinds of
facilities and plenty of attractions such as museums,
archeological sites among others. Moreover, Lima
is a city that lives and breathes by the sea, which
is modern, entertaining and above all, gourmet.
Its restaurants, both the traditional and those
that serve fusion cuisine, transform a visit into a
delight to the senses that ensure a pleasant and
comfortable stay in the city.
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Universidad ESAN
Information prior to departure
Pre-departure checklist
Before your departure to Lima there are important
things you need to consider. We have listed below
some important information.
Coming to Peru in 4 steps:
1. 5 months before your departure: Once you
have been nominated by your home University
and been accepted by ESAN University, upload
your application documents on the system and
then send them by post.
2. After you receive the Acceptance Letter: The
Admission Office will require the copy of your
round-trip ticket to process your “Official Visa”
(“Visa Oficial de Intercambio”) two months
prior to your departure. You will receive your
official Visa at the Consulate in your country
two weeks before coming to Lima.
3. One month before the beginning of classes:
Be sure your passport is valid for at least six
months to a year from the date you travel to
Peru or you may not be admitted in the airport.
4. Finally, you can’t forget: Its mandatory to arrive
to Lima two weeks before classes start for the
orientation and Welcome activities.
Things to consider
Organize your Travel Arrangements: Official
Visa, Air Tickets, Travel Insurance
Obtain your International Health Insurance
(mandatory)
Organize your Accommodation for your whole
stay or arrange temporary accommodation if
necessary
Make your budget and plan your living
expenses.
Make copies of all important documents as
passport, Visa, etc
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Check your Emails regularly especially one
month earlier for Visa purposes.
NEW PROCEDURE FOR VISA ISSUES
Once the application has been accepted, ESAN will
send the official Admission Letter to the student.
However the students will get into the country
just presenting their passport, they will enter the
country with a Tourist Visa and they should request
a maximum stay for 180 days. Otherwise they
will receive the minimum 90 days and later they
will need to apply for the extension of the “Visa
temporal de Estudiante” here in Lima at least one
month before of the expiration of the tourist visa.
Students will start with the process of the “Visa
temporal de Estudiante”, after they receive an Official
Enrollment Letter issued by the Admission Office at
ESAN University. This document must be officially
recognized by the Ministry of Education or the ANR
(Asamblea Nacional de Rectores) and consider the
following visa requirements information: type of
study, duration, hours and days of attendance.
Also students need to consider these documents:
a) to fill the application form F-007, b) to pay S/.
107.50 consular fee at the Banco de la Nación
(US$ 39 approximately), c) a clear passport copy
with at least 6 months of validation and d) to
evidence economic solvency to cover their living
expenses: f.e. present a commitment letter and/or
a bank statement from their parents.
All these documents must be given to the
Superintendencia Nacional de Migraciones, which
is located in Av. España 734, Breña – Lima. Students
must make an appointment through the link “Citas
en Línea” of the web page http://190.235.197.232/
citasmigraciones/PAGINA_MAESTRA/PRO_INICIO.
aspx This process can take around 20 or 30 days.
©Gihan Tubbeh
In order to avoid any inconvenient, we recommend
take a look in advance to the Visa requirements
issued by the Minister of Foreign Affairs: http://
www.migraciones.gob.pe/index.php/solicitudde-visas-temporales-2/
estimated budget per student that you should
consider.
Your health insurance
US$160 to US$230 per month if living with a
local family,
Exchange students will be required an adequate
health insurance and prior to starting classes must
provide the host institution that their insurance will
cover the costs of health care during the period of
exchange.
US$250 to US$400 if renting an apartment.
Your accommodation
ESAN University does not offer accommodation
in campus but we offer a list of possible
accommodations that the students can choose
depending of their preferences either Students
residences, apartments, or houses shared with
Peruvian families. Most of them are close to the
University and others in Miraflores or San Isidro,
Surco neighborhoods located half an hour or an
hour from ESAN.
Please find further information in the following link:
https://sites.google.com/a/ue.edu.pe/exchangeprograms/housing-information
Depending on the type of facility chosen, it may
vary from:
Meals: daily costs are approximately at the
university cafeteria:
BreakfastUS$3.00
LunchUS$3.50
Snacks, sandwiches US$2.00
Exchange Rate aprox: 1 Euro = 3,76 Nuevos Soles /
1.00 US = 2.80 Nuevos Soles
Other expenses
Among these, laundry, newspapers, photocopying
and other minor personal expenses should also be
considered, amounting to approximately US$100
per month.
Your budget
University Student Card (includes access to
library, labs…and accident insurance): US $80
√compulsory
Exchange students coming to live in Lima should
consider the following expenses. We give you an
Total Expenses per month: US$ 800/ 1000 per
month
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Universidad ESAN
Application Process
Students need to be nominated first by their Home University. Then you need to send us the application
documents by regular mail or courier.
Application deadline
First Semester: October 31st
Second Semester: April 30th
Required documents for admission
Application form online
A digital passport photo must be 35 by 45 mm ( width x height) in colour and in jpg format.
2 passport photos.
A Spanish Certificate, Level minimum required: Intermediate or a Spanish Letter from a professor
stating he has a good level (For Exchange Program)
*A Spanish Certificate, level B2 for (Double Degree students)
CV in English or Spanish
Official Transcript of Records from all courses taken at Home University
Recommendation Letter from the University
A clear passport copy
Learning Agreement.
A letter in Spanish, introducing to himself/herself and explaining motivations to participate at ESAN
University Exchange Program
Copy of International Health Insurance mandatory
Academic Calendar
The academic calendar opens twice a year from March to July for the 1st semester, and from AugustDecember for the 2nd semester. A semester runs during 16 weeks (14 classes plus 2 weeks for mid term
and final exams).
First Semester: Mid-March to Mid-July
Second Semester: Mid- August to Mid- December.
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Information upon arrival
in Lima - Peru
Course Registration
Welcome and Orientation
Program
Students will receive a welcome program which
is mandatory. You will receive information about
academic services, courses, security, virtual services,
etc . Exchange students will also have a local partner
(“Amigo Anfitrión”) that will help them get organized
in Lima by giving them personal orientation on
accommodations, public services, transport, meals
and recreational activities among others. The local
partner will support the exchange student before the
beginning of the term and throughout the exchange
period. The Host friends will contact you by email
before the beginning of the semester.
Grading System
Students are permanently evaluated through
their active involvement in class and conferences,
quizzes, reports, written exams and other special
assignments. Evaluation procedures and tools
and their relative value are established by each
professor at the beginning of each term and
©ESAN
The registration of the courses will be one week prior
to classes. The home institution need to approve the
courses with the learning Agreement. Most of the
courses are taught in Spanish, although there is a
list of courses taught in English. Students can take
courses at all programs within Universidad ESAN,
but please also check with your home university if
you are allowed to do so. Most courses require a
specific academic background and restrictions may
apply. Exchange students usually take 4 to 5 courses
per semester for ESAN’s workload or depending on
their home university requirements.
detailed in the corresponding syllabus. In addition
to academic performance, evaluation also takes
into account the ethics and sense of responsibility
students demonstrate in class.
At the end of the period of study, UE provides the
sending institution a report of the courses taken
and grades achieved by each exchange student.
Transfer of academic credits is determined by the
home institution.
Our grading scale goes from 1 to 20, where 11 is
the minimum passing grade.
Grade
20
17 - 19
15 - 16
14
13-12
11
01 - 10
Description
Excellent
Very Good
Good
Amply sufficient
Sufficient
Minimum passing
Fail
11
Universidad ESAN
Students services & facilities

Computer center
Library
Access to VC Rooms
Study Rooms
Cafeterias
The primary language of instruction is Spanish,
although we offer the possibility for non-spanish
speakers to take courses in English that are part of
the curricula in the Bachelor Programs,for further
details please go to: https://sites.google.com/a/
ue.edu.pe/exchange-programs
©ESAN
Courses in Spanish and English
Intranet Services: UE virtual
All exchange students will be given a user and a
password to access the UE virtual platform where
they can check their courses and material uploaded
by the teachers or any other announcement. They
will also be given an UE email address on which
they will regularly be contacted by administrative
and academics.
It is the student’s responsability to check their email
account regularly. Should you have any problem,
please contact: [email protected] - or call
(511) 3177200 extension 4000.
©ESAN
The link is: http://uevirtual.ue.edu.pe/
Internationalization in-campus through
International Academic cooperation and
Courses using ICT tools
The main purpose of this blended courses is to
give the students opportunities for real interaction
through live discussions by VC. The students work
on international teams and assignments where
they train in their intercultural competence skills
that are demanded at the job market. Classes are
organized each semester with partner universities
located in North America, Europe and Asia.
Visit the link of International Courses at:
http://www.ue.edu.pe/videos-ingles
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Information Services
The Library and Information Center, ESAN/Cendoc,
is one of the most complete in Latin America in
the area of its specialization. It holds approximately
fifty thousand volumes among books, documents,
reference collections and other types of materials.
In addition, it has more than 14,000 titles belonging
to technical journals (online and printed versions)
and records of journal articles in Spanish.
ESAN/Cendoc offers its services to students in all
programs and to the faculty and researchers. It also
offers access to EBSCOhost and Infotrac databases,
with a considerable volume of full text articles and
reports. It also offers access to Internet and other
national and international databases.
ESAN/Cendoc fosters and maintains cooperative
agreements with diverse institutions for the
exchange of publications, donations, interlibrary
loan and other specific content requests. In
addition, it participates in international and national
projects. At present it has exchange agreements
with over forty libraries and information centers.
Computing Center
ESAN offers the media and facilities to connect with
internal and external networks, including Internet,
which facilitates communication with professors,
students and worldwide information sources. In
addition, there are two fully-equipped computing
classrooms with multimedia system as well as
wireless connection throughout the campus.
Art and Culture Workshops
The aim of these workshops is to contribute to
the comprehensive education of students by
stimulating their creativity and sensitivity. In
these workshops, students explore their personal
talents, skills and attitudes to gain greater
selfconfidence. The art workshops are free and
voluntary. At the end of each semester (in July and
December), the Students’ Talent Show features
the most talented workshops’ participants. These
workshops include: visual arts, performing arts,
singing, drama and music, and Peruvian and
international dance.
Extra-curricular activities
Extracurricular Activities for Undergraduate Students
ESAN is signatory of PRME, students engage in
social responsibility initiatives supported by private
companies, including entrepreneurship seminars;
management seminars for entrepreneurs; and
personalized student advice for entrepreneurs.
The objectives of the social responsibility program
are: (i) to help present and future entrepreneurs
in resource poor urban areas to acquire basic
management tools for successfully growing their
business; (ii) to contribute to the professional
training of students and citizens through direct
knowledge and experience by addressing specific
social problems affecting our community.
Social responsibility health activities: students join
health promotion and care campaigns associated
with the World Day of Physical Activity, the World
Non Smoking Day, the World Diabetes Day and
the World Heart Day.
Social Responsibility Activities at the
Bachelor level Video link:
http://www.youtube.com/watch?v=F9XnUokImf
E&feature=youtu.be
©ESAN
Social Responsibility
Poetry and Arts Contests
The Floral Games promote and encourage
undergraduate students to participate in cultural
and art activities mainly poetry, singing, storytelling,
drawing, video making, poster painting and
photography. Students prepare their work in
consultation with teachers. Their work is then
examined by a judging panel. Awards are given in
each category with the best work published in May
each year.
Sports
Sporting activities aim to motivate and encourage
students to engage in a healthy lifestyle that
contributes to balanced human development. These
activities include: exercise programs (training for
improved physical condition), sports training (indoor
soccer, soccer, basketball, volleyball, track and field,
rugby, table tennis, judo, paddle tennis, chess and
swimming), and University Sports Tournaments.
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Universidad ESAN
Courses taught in EnglishBachelor programs
Courses
Previous Knowledge
Contact Hours
ESAN
Area: Project and Supply Chain Management
14
Global Supply Chain Management
(For Business students)
Investigación de Operaciones
4
3
Project Management of Information
Technology
Planeación Estratégica,
Formulación y Evaluación de
Proyectos
4
4
Quality Control and Client Service
Applied Statistics
4
4
Supply Chain Management
(For Management & Engineering
students)
Investigación de Operaciones
4
3
Information Technologies
Management
Strategic Planning
5
4
Course Description
This course explores the key issues associated with the design and management of Global Supply Chains
(GSC). GSC are concerned with the efficient integration of Global suppliers, factories, warehouses and stores
so that products are distributed to customers in the right quantity and at the right time. One of the primary
objectives of SC management is to minimize the total supply chain cost subject to various service requirements.
This course requires the student to assess the role of the organization in a Supply Chain and the evolution into a
Global Supply Chain and how to allocate resources to optimize the organization’s role and performance in a Global
Supply Chain. Topics include conducting an extensive review of the principles of Supply Chain, then evolving into
the foundations of Global Supply Chain Management(GSCM), Optimization of the GSCM Efficiency and Global
Supply Chain Redesign
This course, Understanding IT Project Management, has got as a main goal that students be able to know the
Project management and Project information technology development. As a result of this, students should conduct
teamwork (students) in order to design, develop, document, and manage a real Project into Information Technology
Area, applying the Knowledge, Tools and Techniques learned upon to PMBOK standard guide.
This course familiarizes students with quality control techniques, quality assurance issues and quality management
methods. This course covers the use of various methods and recent developments of quality control (such as QA/
QC, STQM, Six Sigma and DFSS) in detail. Quality in design and planning is stressed as equally important to quality
in the completed project and quality in production of goods and services.
This course covers theoretical and practical topics. It seeks to develop competencies in the analysis of key elements
associated with the design and administration of supply chains, considering the efficient integration of suppliers,
manufacturers, warehouses and distributors.
The course focuses on the criteria and tools that can be utilized to reduce costs while analyzing the relationship
between logistics and marketing, logistics and the supply chains, and the implementation of supply chain
replenishment. It seeks to monitor the customer’s management and the creation of value, the integration of order
processes with the logistic system of the company and inventory management, warehousing system, packing,
outsourcing and multimodal services, global logistics; control of logistic processes and the impact of logistics on
the company’s profitability.
The course aims to present concepts, approaches, techniques and tools for developing an Information Technologies
(IT) Strategic Plan, whose objectives are perfectly aligned with the strategic objectives of the organization. The
course develops an analysis of the current state of business and IT management and evaluates the information
architecture, IT strategy, technology architecture and applications that support the business in order to determine
the gap between current and desired situation and what are the strategies to bridge the gap.
15
Universidad ESAN
Courses
Previous Knowledge
Contact Hours
ESAN
Area: Organizational Behavior
Human Behavior in Organizations
Administración General
4
3
Human Behavior in OrganizationsONLINE
4
3
Leadership: Theories and
Perspectives
Teorias Psicodinámicas
4
3
Entrepreneurship
Formulación y Evaluación de
Proyectos
4
3
Management Information Systems
for Finance
Information Management
Technology for Finance
4
4
Advanced Topics in Finance
Financial Instruments
3
3
Entrepreneurship and Finance
16
Course Description
This subject matter introduces the student to the theory and practice of organizational behavior, as a base to
enhance productive individual and group performance in organizations.
It focuses on important psychological topics such as: perception, motivation, personality, learning, group theory, conflict
and leadership. It also covers administrative strategies like conflict resolution, stress management, decision making,
effective power management, production of work teams, change facilitation and organizational development.
This course is designed to provide a historical and fundamental overview of organizational behavior. It has also been designed
to maximize learning by incorporating both theoretical and practical exercises for the student on a virtual environtment.
Students should be able to understand micro individual behavior themes such as personality, attitudes, social
perception and the motivation process, and the model of Experiential Learning and individual preferred learning
styles developed by David Kolb and colleagues.
‘Leadership: Theories and Perspectives’ is the first elective course of the Leadership Concentration that develops
understanding, application and development of this competence, as it is permanently required in professional
performance. Specifically, it extends and deepens the study of the concept of leadership and directive styles from
different theoretical perspectives, therefore explaining the emergence of abilities and conditions in which this
influence process is exerted, particularly in organizations.
The actual exercise of leadership is examined starting from its anthropological origins. The concepts of ethics and
trust are examined as well. These and the previous elements will enable the student to analyze internationally well
known leaders, from active, critical and constructive standpoints.
The course involves theory and practice. Its main goal is to promote an entrepreneurial culture.
It involves the identification, motivation, orientation and development of the individuals’ potential. Further, the course
relate these individual capabilities with entrepreneurial competences and helps students to understand the needs
from the environment, to generate business ideas, to identify business opportunities and to structure business plans
that help students to create sustainable and competitive companies in both the national and international markets.
In particular, the course aims to help the participants: first, to identify and evaluate business opportunities; second,
to evolve from a business idea to a business concept and third, to establish the basis to exploit the “winning
concept” that you, as an entrepreneur, have developed.
This course describes concepts about information systems and decision-making improvements, the strategic role
of information systems and its ethical and social impact. It also covers technical concepts and software used for
information systems, data administration, telecommunication and networks. Information systems organizational
designs and implementation is also described, as well as information control and security, and the criteria for the
selection of a Management Information System (MIS).
The course shows the student issues that contribute to their training, enabling them to develop skills for proper
financial management.
The course studies, risk management with application of Value at Risk (VaR). Valuation of companies. Social
assessment of projects. Mergers and acquisitions. Derivatives. Ohlson model. Capital structure. Credit risk. Trusts.
Project Finance. Structuring transactions to medium term.
17
Universidad ESAN
Courses
Previous Knowledge
Contact Hours
ESAN
Area Marketing
18
E-Marketing
Marketing de Servicios,
Comunicaciones de Marketing
3
3
Global Marketing
Posicionamiento y segmentación,
Investigación de Mercados II
4
3
Business Intelligence and CRM
Technologies
Strategic Planning
3
3
Branding
Marketing Comunications,
Industrial Marketing
4
3
Product Design and Development
Tecnología e Innovación
5
4
Principles of marketing
5
4
Course Description
This course intends to develop the communication competences that are needed to take advantage of the
information technology as strategic tool. It encloses enterprise communication and promotion processes thru the
Internet, developing specific strategies according with the customer profile. It presents theories, points of view and
applied methodologies. It analyzes internet marketing, online market research, email marketing, ebusiness, viral
marketing. Search engine optimisation, search engine marketing. B2B, B2C.
This course is theoretical and practical. It seeks at developing the necessary competences in order to take a global
view of markets. It includes the design of marketing strategies in the environment of global markets with the tools and
processes necessary for its implementation including international contracting, logistics and international financing.
Analysis of the impact of macroeconomic and cultural variables in a global market environment, techniques for
international market research and the estimation of demand. Export strategies and international market entry modes,
analysis of marketing plans and strategies for the introduction of products and services internationally.
This course is a theoretical and practical course and its main purpose is to develop the necessary competences to
contend in the business world with the essential capacities to evaluate the information systems related to Business
Intelligence (BI) in the enterprise, in order to have an efficient system of BI, using all the data available, transform
it to information and knowledge and in this way take the best decisions for the enterprise.The course analyzes
the all kinds of information, and the way by which it is received by the managers and executives, aggregating it in
dashboards and scorecards. It is revised the definition of performance indicators, quality of data, advanced systems
of report, multidimensional analysis, GIS, data mining, market segmentation, promotional efforts, and the ethical
use of personal information and the associated risks
Branding studies de science of brands in a business context in a market driven society.
Reviews the best practices and theories of branding based on world experts.
The course includes topics such as brand valuation, brand equity and brand identity.
Brand Strategy is a central topic in this course, including: brand positioning, value proposition, brand architecture,
brand portfolio and extensions.
How to energize, differentiate and create value, in the brand process, relauching, repositioning and adding associations.
The relationship between marketing strategies and branding is relevant to understand the impact on brand metrics.
Additionally the course studies: naming, sponsoring, brand research, global branding, private brands, retail branding
and brand as a country.
This is a theoretical-practical course that will provide to the students the skills needed to implement and monitor product
launch projects, aligning the development and design of new product concepts to the market and consumer needs.
It examines the elements of the introduction of new products and product portfolio management, creation of
customer value through innovations, product development process, concept & product testing, planning and
monitoring of new products launching to the market.
This is a theoretical-practical course that will provide students with a marketing basics conceptual framework of key
marketing strategies and how to adapt them to different context.
The course provides thorough understanding of the principles of marketing the includes environment market analyzes,
marketing plan and market research basic concepts, segmentation and positioning strategies, marketing competitive
strategies, marketing mix variables, promotion mix variables, customers services and new marketing trends.
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Universidad ESAN
Courses
Previous Knowledge
Contact Hours
ESAN
Area International Business and International Relations
Global Environment For Business
Management, Business English
4
3
Intercultural Management for
International Business
Management, International Trade
4
3
International Negotiation
Derecho Comercial
5
4
Politics and International Relations
Procesos económicos del Perú y
América Latina
4
3
Essay and Paper Writing
Metodos de Estudios e
Investigación
4
2
Effective Communication &
Interpersonal Skills
Business English
4
3
Business English Skills
20
Course Description
This course offers a very unique opportunity for the students to learn about other cultures in a face-to-face
environment without having to leave their classroom. This class is designed to make the most of interactive
technologies to give the students the opportunity to communicate with students in different countries live time. This
way, students at each participating university can learn about a number of different cultures while simultaneously
helping to teach about their own. The cultural exchange is based both on written communications between pairs
of students (via ‘chatting’ and combined assignments) as well as through “web-streamed” face-to-face dialogue.
This course provides direct, individual international experience for students to interact with foreign students located
in the USA and Portugal. The topic in discussion covers the following themes: What is Intercultural management,
why it is important, Culture and Stereotypes, Expatriates and Cultural shock, Leadership across cultures, Social
Responsibility, Marketing Globally, Entry Strategies in international markets and Regional Integration, this concepts
will be reviewed at the local class prior the links, and will be related with company cases in Peru in order to prepare
for the video conferences and chat discussions . This course has the characteristics of a graduate seminar course;
students will be asked to work in an international team.
This course is theoretical and practical. It seeks at providing students with various types and negotiation techniques
in order to conduct international negotiations in the most efficient way possible within difficult conditions due to
the complexity of a globalized world. As such, they will learn about various strategies and tactics of negotiation,
taking into account various contexts related to international business and various cultures through tailored made
training techniques, case studies and negotiation simulations.
This course presents students with the most salient issues in Global Politics. It offers an overview of the International
Relations system and the basic configuration of the Middle East and Asia International Politics. It portrays the
elements of economic growth in Latin America: poverty, population and potential. It takes students through
poverty relief policies and ethnic conflicts in Africa, and explores regional approaches to the external relations of
the European Union
This course will examine the nature and structure of essays and research papers at an academic level. The student
will be acquainted with the various types of essays: explanatory, problem-solution, comparison-contrast, and
persuasive during the first part of the course. In the second half, they will be dealing with the overall organization of a
research paper, its format, content and style developing a complete paper by the end of the term. The methodology
for both essay and paper will be based on a mixture of product and process approaches to developing writing skills
for academic and/or professional use.
This course provides students with tools and techniques which will enable them to improve their
communication and interpersonal skills in business situations which require confidentiality, flexibility or impact.
Participants will develop comprehension and interaction skills, and will identify communication barriers as well as
ways to influence and motivate others, which is essential in today’s competitive workplace.
21
Universidad ESAN
Short Study Abroad programmes
SHORT STUDY ABROAD PROGRAM
ESAN University offers a 3 weeks program in Lima
(starts in July) on the topic Business and Culture in
Latin America, designed for undergraduate students
who are interested in a special learning experience.
This short study program offers students the chance
to broaden their knowledge on business topics
and to develop their cross-cultural skills, getting in
contact with local students and to share classes and
leisure activities in and outside of Lima.
Classes are offered in Spanish as well as in English.
Students also have the opportunity to visit some
Peruvian companies.
Economic Environment in Latin American
Region.
Spanish Language & Life in Peru.
Peruvian History & Culture.
International Marketing.
Field Trips & Visits included:
Visit to Nation Museum
City Tour to Lima, Visit Water Fountains and
other Attractions.
Field Trip to ICA city: Winery and Vineyard
company.
Field Trip to PARACAS included: Tour to
Ballesta’s Islands (Accommodation 1 night,
Transportation & Breakfast).
Courses offered:
For further information visit: https://sites.google.
com/a/ue.edu.pe/exchange-programs/shortstudy-abroad-program
©ESAN
Intercultural Management and Doing Business
in Latin America.
© Daniel Silva
22
Certificate in business in
emerging markets ©ESAN
What is the cbem program?
The CERTIFICATE IN BUSINESS IN EMERGING
MARKETS (CBEM) is a program offered to
international students interested in learning about
the environment for doing business in an emerging
country and it is focused in the Latin-American
reality. The program will help the students to
understand the differences in leadership, styles of
managements, business opportunities, financial
and risk, how to develop a project and contrast
differences and strategies with a developed market.
Designed entirely in English.
To allow students to be in contact with Latin America
business environment, which improve the vision to
better manage the business in the region.
A high quality study opportunity.
Affordable Cost.
It is designed for young professionals, Master students
and/or undergraduate students who have completed
the first three years of the Bachelor program.
COURSE CONTENT
How is cbem structured?
Prof. Mariella Olivos, Ph.D. Student - Tilburg University,
The Netherlands
The CBEM program, taught entirely in English, is a
part-time study program. It combines 17 weeks of
studies (205 hours which are equivalent to 11 ESAN
credits) with visits to different national companies
of international prestige, and well-known foreign
companies with headquarters in our country. The
aim of these visits is that students know how these
companies do business in an emerging market,
which currently generate employment and
represent new opportunities.
Reasons to take the cbem program
Specialization in emerging markets focused in
Latin America.
To increase employment opportunities through
the acquisition of new skills.
CROSS CULTURAL MANAGEMENT &
LEADERSHIP IN LATIN AMERICA
The seminar will provide students with a
conceptual and practical knowledge of
intercultural management to understand and
to analyze the Latin American and Peruvian
environment for doing Business and to discover
manager’s leadership style in the region.
Traditionally has been seen the Latin American
region as an homogeneous one, not just in terms
of the Spanish common language (and considering
the particular communication patterns coming
from the Spanish language) but on other common
links that typically are sharing, as the colony heritage
from Spain (and some western European customs),
immigration, catholic religion and behavioral values,
among others. Recently published papers and
CBEM STRUCTURE
CRASH
COURSE IN
SPANISH FOR
BEGINNERS
(1 week – 15
hours)
CROSS CULTURAL
MANAGEMENT & LEADERSHIP
IN LATIN AMERICA
(3 weeks – 16 hours)
ECONOMIC
INTEGRATION
(3 weeks – 16
hours)
ECONOMIC
AND BUSINESS
DEVELOPMENT IN PERU
(3 weeks – 16 hours)
DEALING WITH RISK IN
FINANCIAL MARKETS IN
LATIN AMERICA
(3 we eks – 16 hours)
ENTREPRENEURSHIP (16 weeks – 56 hours)
DEVELOPMENT AND LAUNCHING OF NEW PRODUCTS (16 weeks – 70 hours)
23
Universidad ESAN
©ESAN
This course is to introduce participants to a several
important principles and ideas that enhance
Financial Managers’ ability to make the right
decisions on their day-to-day responsibilities. The
course uses real cases and examples from several
companies in Latin American.
researches has been study in deep each country
reality and has discovered how many stereotypes
has been dominated the scenario, this issues will
be analyzed in this seminar using some of the
theoretical frameworks of culture.
ECONOMIC INTEGRATION
Prof. Elda Cantú, MA in Latin American and Caribbean
Studies - New York University, USA
The course will review the main concepts, theories
and trends in global politics, economics and trends
that shape emerging markets. Moreover, students
will understand the challenges and opportunities
that current international events in Latin American
Region offers to transnational actors.
ECONOMIC AND BUSINESS DEVELOPMENT
IN PERU
Prof. Eduardo Mantilla, MsSc in Economics - University
of Illinois at Urbana Champaign, USA
The course analyzes the Peruvian macroeconomic
environment linked to economic growth as a basis
for development and evolution of businesses in
the last 20 years. It focuses into strategies that were
the base to provide an appropriate climate for
doing business in Peru. Also, main aspects of the
free trade agreements will be reviewed.
DEALING WITH RISK IN FINANCIAL
MARKETS IN LATIN AMERICA
Financial management is at the heart of all decision
making, and skills in financial management will be
necessary for all those in an executive position. It
is a wide subject requiring knowledge of aspects
of accounting, taxation, management, finance,
capital management, investment appraisal, risk
management, pricing, dividend policy, financial
mathematics and strategic financial management.
The course is targeted at those professionals who
have taken over or acquired for a strategic planning
position but who have no knowledge of all aspects
of financial management. It provides a step-bystep guide beginning with the basic elements
of financial management through to advanced
strategic financial management.
ENTREPRENEURSHIP
Prof. Armando Borda, Ph.D. in International Business Florida Internacional University-FIU, USA.
The course involves theory and practice. Its main
goal is to promote an entrepreneurial culture.
It involves the identification, motivation,
orientation and development of the individuals’
potential. Further, the course relate these individual
capabilities with entrepreneurial competences and
helps students to understand the needs from the
environment to generate business ideas, to identify
business opportunities and to structure business
plans that help students to create sustainable and
competitive companies in both the national and
international markets.
The first part of this course concentrates on the
strategic management of an organisation’s finances.
It deals with the analysis of the risks corporations
face by interacting through financial institutions and
financial markets in emerging markets, focusing in
Latin American Countries, as well as strategies that
can be adopted for controlling and managing risks.
24
©ESAN
Prof. Edmundo Lizarzaburu, Ph.D. Student - Carlos III
University, Spain
This course is designed to help you understand
the meaning of both entrepreneurship and
entrepreneur, to help you decide if and when you
want to follow an entrepreneurial path, and to
give you some basic tools to pursue such a path
successfully.
Academic Calendar
In particular, the course aims to help the
participants: first, to identify and evaluate business
opportunities; second, to evolve from a business
idea to a business concept and third, to establish
the basis to exploit the “winning concept” that you,
as an entrepreneur, have developed.
Scholarship Program
DEVELOPMENT AND LAUNCHING OF NEW
PRODUCTS
Prof. Estuardo Lu, MBA - ESAN University, Peru
The course theoretical - practical provides
students the skills needed to be able to
implement and monitor product launch projects,
aligning product concepts to market needs and
consumers.
It examines the elements for the introduction of
new products and product line management,
creating customer value, product development
process, concept & product testing, and
monitoring of new
Certification
Students who successfully complete the program
requirements will receive the Certificate in Business
for Emerging Markets by ESAN University, which
accredited you with an expertise in emerging
markets studies.
CALENDAR INFORMATION
It opens twice a year and students can choose to study
from beginning of March to mid-July or from beginning
of August to mid-December. Some important dates in
the CBEM Program during the semester:
Each semester, the CBEM Scholarship are awarded
for a full semester, which includes a 70% reduction
in tuition fees. Thus, the program fee is US$ 2,500
dollars, providing the following benefits to students:
a) Accident insurance; b) ESAN ID Card (Students can
access to the library, computer labs and participate
in extracurricular activities); and c) University
Card (Students will gain the benefit of low-cost
public transportation and access to certain public
establishments at half price, ex: theaters, museums,
libraries, etc. - issued by the Peruvian government).
Requirements For Admission
1.
2.
3.
4.
Fill the Application Form
02 passport-sized photo
Transcript of Records (3 years studied)
Proof of English Proficiency (no necessary for
students coming from an English Program):
TOEFL with minimum result of 95 points IBT,
IELTS with minimum result of 6.5, BULATS with
result of C1
5. A Clear passport copy
6. A letter, introducing to himself/herself and
explaining motivations to participate at ESAN
University CBEM program
7. Copy of international health insurance* mandatory.
MARCH-JULY
AUGUST-DECEMBER
Application Deadline
Beginning of February
Beginning of June
Welcome and orientation days
Beginning of March (2 days)
Beginning of August (2 days)
Spanish Classes
Beginning of March until midMarch (2 weeks)
Beginning of August until midAugust (2 weeks)
Beginning of Classes
Mid-March
Mid- August
End of Classes
Beginning of July
Beginning of December
Final Exams
Mid-July
Mid-December
*Expected arrival date: Two weeks before the term begins.
25
Universidad ESAN
Useful information
Transportation around the city
For transport around the city, you can use public
transport, buses and minibuses called “combis”, or
taxis. There are three types of taxis: black limousine
services available at the airport and outside most
hotels; radio taxi companies requested by phone,
and standard yellow taxis registered with the
Municipality.
©ESAN
It is NOT advisable to use independent taxis as they
offer no security.
Something to bear in mind is that in Lima there are
no taximeters and fares are settled before boarding
the vehicle, except you take a hotel or radio taxi
services.
Lima has an extensive public transportation system
covering different number of routes with various
kinds of vehicles, ranging from large buses to the
very popular and numerous small minivans called
“combis.” In addition, there are plenty of taxis.
©ESAN
©ESAN
ESAN is located in Monterrico, a residential area in
eastern Lima, connected to the central districts by
main avenues with several transportation options.
26
It is better recommended for going around the
city to hire specialized taxi companies, with tour
guides in your language, modern units and which
make all the arrengements you need, as entrance
fees or lunch.
The taxi fares are depending on the distances.
There is usually lighter traffic except during rush
hours (7:30 to 8:30 a.m. and 6:00 to 7:00 p.m.).
Aproximately fares from:
The Airport Jorge Chavez International to
Miraflores district (40-to 50 soles or $20 US
dollars aprox. for two people), for 4 or more
people a van (90 soles or $35 US dollars).
From one district to another, Barranco to
Miraflores (15 soles or $7 dollars)
Currency and credit cards
©Walter Hupiu
The currency used in Peru is the Nuevo Sol.
Currently (April 2013), the exchange rate may vary
from 2.70 to 2.50 soles to 1.00 US dollar. In Peru,
US dollars are easiest to exchange, although Euros
are also accepted in banks and exchange houses.
Any other currency can be difficult to change
outside of Lima. It is more convenient to have
lower soles denominations bills because retailers
may have limited change. Please note that old or
torn dollar bills will not be accepted by taxi drivers,
vendors, banks, exchange houses, etc.
The Nuevo Sol (S/.) is divided into 100 cents. The
currency includes 10, 20 and 50 cent coins and
also 1, 2 and 5 sol coins. There are bills in the
denomination of 10, 20, 50, 100 and 200 soles.
At Universidad ESAN, we have an ATM that accepts
all cards, Visa, MasterCard, American Express, etc.
It is located in front of “Edificio T”. However, before
entering a restaurant check which credit cards are
accepted.
CLIMATE
Climate seasons in the Southern hemisphere (Peru)
Summer: December 22nd. to March 21st. - 20 to
29°C
Autumn: March 22nd. to June 21st - 22 to 17°C
Winter: June 22nd. to September 22nd. -17 to 13°C
Spring: September 23rd. to December 21st.-13 to
19°C
Peru is located in the Equatorial area of South
America, but its climate does not correspond to its
geographical location for two fundamental factors:
the Andean Mountain Range and the cold marine
current of Humboldt, also called Peruvian current.
The Peruvian current and the geographical relief of
Peru condition the climate characteristics in three
big areas (from west to east), the Coast, the Andean
Region or Sierra, and the Amazon area or Jungle,
each with its particular climate characteristics.
The coast presents, in general, a tempered climate,
warm in the north (Piura), a little colder towards the
center and souther regions (Lima and Arequipa).
Rains are almost nonexistent in Lima, with the
exception of winter time when the so called garúa
or chachani -a very delicate type of rain- appears.
Humidity is high, reaching up to 99% during winter.
This increases the sense of coldness.
ELECTRICITY
The electric system of Peru uses 220 volts and 60
cycles. Some four and five star hotels provide 110
volt sockets. It is therefore important to verify the
voltage of hair dryer, razors, sound systems, laptop
battery chargers, video camera recording, etc.,
before plugging them in. Should it be necessary,
110/220 transformers can be easily purchased.
SHOPPING
As a modern city, Lima features shopping centers
in almost all its residential areas. They include
large department stores like Ripley and Saga
Fallabella, and boutiques of many kinds. Prices
vary according to the brand and quality of the
product. These shopping centers include cinemas,
food courts, bookstores and drugstores.
27
Universidad ESAN
Near Universidad ESAN, you may find:
“Jockey Plaza” (15 minutes car ride).
Address: Av. Javier Prado Este # 4200, with Av.
Monterrico, Surco, Lima, Perú.
©Luis Gamero
Centro Comercial Larcomar (25 minutes car
ride) Here you will find a variety of restaurants,
stores, food courts, discos, bars, movies, etc.
(View to Pacific Ocean). Address: Avenida
Malecón de la Reserva 610, Miraflores, Lima,
Perú.
Recommended supermarkets are:
Supermarket Wong (located in many districts,
https://www.wong.com.pe/pe/supermercado/
login.html
Supermarket “Vivanda” (located in some districts,
miraflores, san isidro, http://www.vivanda.com.pe/
Supermarket Plaza Vea, located in many districts,
http://www.plazavea.com.pe/
FOOD & EATING OUT
©José Cáceres
Peruvian Cuisine is one of the most diverse in
the world. Lima was declared the “Gastronomic
Capital of the Americas”. The mixing of cultures
and the variety of climates determine the variety
of local cuisine.
Peru’s national drink is pisco sour, which consists of
grape brandy, whipped egg whites, lemon, sugar,
ice and a dash of cinnamon. In keeping with its
name it is quite sour!
©Gihan Tubbeh
Suggested beers include Cusqueña, Pilsen and
Cristal. Other traditional drinks are Chicha Morada
(purple corn juice), Chica de Jora (corn beer), and
Aguaje ( juice from Aguaje palm fruits).
If you enjoy dining out and trying new foods, you
are in for a real treat. Peru is known for having some
of the best cuisine in South America. Delicious
seafood, powerful spices and abundance of fresh
produce (including 400 different types of potatoes)
make this country a food connoisseur’s delight! To
search for restaurants in Lima you may want to visit
http://peru.com/estilo-de-vida/gastronomia
©Renzo Uccelli
28
TELEPHONE SERVICE
There are several options available in Lima to make
either local, national and international phone calls.
Also cellular phones are extensively used.
©Gihan Tubbeh
Buy a cell phone: average $30 (at CLARO
company or Movistar)
International and long distance national calls
can be made from public pay phones or by
phone cards of S/. 10, S/.20 soles, etc. which
are sold in stands and supermarkets.
To obtain telephone information, dial 103
(service is in Spanish).
TOURIST INFO
Tourist Information:
http://www.turismoperu.info/0/modulos/DES/
DES_ListarDestinos.aspx?JER=2&PFL=0
Peru Travel: http://hiddentreasures.peru.travel/
New 7 wonders www.New7wonders.com
©Enrique Castro-Mendívil
©Heinz Plenge Pardo
Peruvian Cuisine www.perumuchogusto.com
29
Universidad ESAN
International Office Contacts
For Undergraduate Programs:
For Graduate Level :
Mariella Olivos,
Professor
Associate Director of Undergraduate
Programs
International Cooperation
[email protected]
Ms. Roxana Fiorela Gil
E-mail: [email protected]
Phone: 317-7200 - Extension 4694
Ms. Carolyn Sillan (Int’ / MBA)
Ms. Sonia Ponte,
Incoming Students Coordinator
Ms. Mylene Sandoval,
Outgoing Students Coordinator
Ms. Desiree Jimenez,
CBEM program
Email: [email protected]
Phone: 317-7200-Extension 4749
©ESAN
Mylene Sandoval, Sonia Ponte, Desiree Jimenez and Mariella Olivos; International Student’s Office.
30
© Daniel Silva
Cover photo, Fortress of Sacsayhuaman: © César Vallejos
Back cover photo, Musicians Sicuri: © Gihan Tubbehv