DAMN° INTERIEUR Kortrijk Guide 2012

A MAGAZINE ON CONTEMPORARY CULTURE
04/06/2012
DAMN° INTERIEUR
Kortrijk Guide 2012
1. The Proposal
DAMn
As one of the official media partners of the Interieur
Biennial 2012, for the fourth time DAMN° magazine
will produce the essential free guide to an event that
expects to attract 90,000 visitors from 50 different
countries. Effectively and imaginatively linking the
activities on the Xpo fairground to the initiatives in the city of
Kortrijk, the guide reflects the Biennial’s emphasis on ‘change’ and
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its desire to provide a ‘Biennial in the city, a city in the Biennial’. Focusing
on the business of design and its cultural context, the editorial approach
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directed towards an audience of designers, manufacturers, agents, buyers, the
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This freely distributed guide aims to bring together the people, places, products
and projects from the local and international design scene, animating the experience in print and online with articles ranging from Lowie Vermeersch’s journey from Pinifarina to the curatorship of Interieur; the exhibitors’ experience:
regular, returning and new exhibitors talk about the role of Interieur for their
companies/brands; the project room contributions from designers such as Ross
Lovegrove and Makkink & Bey; the way design translates on film, inspired by
a new documentary about Maarten Van Severen and his sons; and the various
projects that explore the mutual relationship between design and a city.
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Besides the editorial content, the guide offers you the opportunity to communicate your own design story through advertising space and/or other tailormade solutions (advertorials, digital media link-ups etc) that highlight your
company news. With a print run of 50.000 copies, the A5 guide is highly
visible and will be available to all professional and public visitors/exhibitors
at key locations on the fairground and at various hotspots throughout the city,
major design stores in Belgium, hotels, galleries, Interieur’s pop-up bistro and
other relevant outlets outside of Kortrijk. As has previously been the case,
quite simply, the guide will be everywhere.
DAMn°magazine, Bellevuestraat 41, BE-9050 Gent, Belgium, www.damnmagazine.net
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2. Figures on Circulation & Distribution
A. Printed version: 50.000 ex. DAMn° INTERIEUR Kortrijk Guide 2012
- Distributed at Interieur (Xpo, Kortrijk) at the fairground’s entrances and crossroads via special and distinctive displays
- Distributed in various hotspots in the city of Kortrijk, including the Budafabriek, Budatoren, Budascoop, Broelmuseum and all locations hosting events that
are part of the Ventura Interieur and Interieur Extra programme
- Distributed in hotels, museums and galleries, relevant retail outlets and major
design stores throughout Belgium
- Part of the official media pack that all members of the press will receive
- Circulated to all Interieur exhibitors/contributors pre-event
- Circulated to DAMn°’s global list of subscribers (accompanying main issue of
magazine, DAMn° 35
B. Release online - downloadable version available via DAMn° website
3. Content
A city in the biennial
1. New horizons: Local – regional – global
Interview with Lowie Vermeersch, curator of Interieur 2012 and chairman of the
non-profit Interieur Foundation. The former chief designer and design director
of Pininfarina, who has recently set up his own design consultancy granstudio,
outlines his professional & personal visions on the designed world.
2. Ch-ch-changes
New initiatives at Interieur + special features: project rooms (Ross Lovegrove,
Greg Lynn, Makkink & Bey, Muller Van Severen, Troika ao), design award winners, talks, and other special projects
3. All’s fair: why Interieur?
Q&A with selected exhibitors that represent those who are regular attendees,
those returning to the fair, and first-time exhibitors.
4. Design on film
Interieur 2012 sees the premiere of Addicted to Every Possibility, Pain Perdu’s
documentary of the late Belgian designer Maarten Van Severen. DAMn° takes a
look at how design translates in the world of film.
DAMn°magazine, Bellevuestraat 41, BE-9050 Gent, Belgium, www.damnmagazine.net
A biennial in the city
1. Q&A with organizers/hosts of the Interieur events in the city: Budacentrum/
fabriek director /de Invasie/Organisation in Design - how to make a city more
than a temporary backdrop?
2. INTERIEURcity: focus on workshop* that examines Interieur’s potential to
offer ‘a form of micro-urbanism’ and explore the economy and impact of artistic interventions. A collaboration between Interieur & the Flemish Architecture
Institute, students/emerging designers from schools of interior architecture, design, architecture in Flanders and the Netherlands take part.
*The workshop is related to the ambitions laid out in the ViA Vlaanderen in Actie Plan, the Vokaplan
Kortrijk and by the Flemish Government Architect and seeks to engage with the initiatives of Designcity Kortrijk.
3. Map/pullout agenda section from the guide that will highlight the projects
taking place outside the Xpo grounds and form the Ventura Interieur and Interieur Extra route plus other special projects in the city.
Beyond Kortrijk…
1. The opening of the European Centre for Innovative Textiles in Roubaix cedex
(FR): www.ceti.com
Leading professionals in the fields of textiles (producers/material experts) give
comment on the potential impact of the centre’s work on their industries.
2. Snapshot of regionally/content relevant events/exhibitions/biennials etc during timeframe of Interieur
Belgium: Liege Design Biennial - www.designliege.be
France: Lille – Fantastic 2012 - www.fantastic2012.com
Netherlands: Dutch Design Week – www.ddw.nl
Also Brussels/Antwerp/Ghent/Hasselt
DAMn°magazine, Bellevuestraat 41, BE-9050 Gent, Belgium, www.damnmagazine.net
4. Advertising rates 2012
Pages
1/1 page: 150mmLx210mmH (bleed 3mm) 2/1 page (spread): 300mmLx210mmH (bleed 3mm) Special Positions
First opening spread
2/1 page (spread): 300mmLx210mmH (bleed 3mm) Following spreads before content pages
2/1 page (spread): 300mmLx210mmH (bleed 3mm) Pages facing Content
1/1 page: 150mmLx210mmH (bleed 3mm) Cover 3 (Inside Back Cover)
1/1 page: 150mmLx210mmH (bleed 3mm) If 2/1 page (spread): 300mmLx210mmH (bleed 3mm) Back Cover
1/1 page: 150mmLx210mmH (bleed 3mm) 2.500 E
4.000 E
6.200 E
4.800 E
2.800 E
4,500 E
7.000 E
9.200 E
INSERT: ON DEMAND
All indicated prices are for full colour.
If you are interested in combining your advertising in the DAMN° Interieur Kortrijk Guide
2012 with space in DAMn° 35, which will be the September/October issue and contains a
special focus on food and be extensively promoted at Interieur, then please contact Bessaam
El-Asmar for special rates.
5. Release date, Advertising deadline and Print run
RELEASE DAMN° INTERIEUR Kortrijk Guide 2012 = 20 October 2012
DEADLINE FOR ADVERTISING = 25 September 2012
PRINT RUN = 50.000 copies
DAMn°magazine, Bellevuestraat 41, BE-9050 Gent, Belgium, www.damnmagazine.net
6. Contact persons for advertising in the
DAMN° INTERIEUR Kortrijk Guide 2012
Advertising Italy
Advertising International
Advertising Germany
FIORUCCI International sas
Bessaam El-Asmar
Wolfram Werbung
Via Nazario Sauro, 74
Belgium +32 (0)486 73 47 10
Feringastr. 9a
20831 Seregno (MB), Italy
Germany +49 (0) 17632749677 85774 Unterfoehring, Germany
T +39 - 0362.23.22.10
T +49-89-99 24 93 99-1
[email protected]
[email protected]
[email protected]
7. Advertising Contract
The undersigned reserves advertising space in the
DAMN° INTERIEUR Kortrijk Guide 2012
COMPANY
NAME & TITLE
ADDRESS
POSTCODE / TOWN / CITY
TEL
E-MAIL
VAT n°
SIZES FULL COLOUR
2/1 page 300mmL x 210mmH (bleed 3mm) x .......
1/1 page 150mmL x 210mmH (bleed 3mm) x .......
DAMN° Guide Advertising Deadlines: 25 SEPTEMBER 2012
Delivery details for material: all material should be delivered as a high-resolution pdf to the following e-mail
address:
[email protected] (when less than 8MB) (When more than 8MB: via www.yousendit.cm or www.wetransfer.com or
send your CD and color proofing to DAMN°/Waterproof, Bellevuestraat 41, B-9050 Gent Ledeberg, Belgium)
Total price: .................................. E (excluding VAT)
When the issue is released you will receive a prompt reference issue and our invoice.
DATE:
/
/ 2012
SIGNATURE:
PLEASE EMAIL CONTRACT TO: [email protected]
DAMn°magazine, Bellevuestraat 41, BE-9050 Gent, Belgium, www.damnmagazine.net