NEW PRODUCT REVIEW

New Products & Marketing
NEW PRODUCT
REVIEW
The power of the world’s most
researched probiotic culture
in children, Lactobacillus GG
(LGG), is now part of the cultured Danimals dairy products
line from The Dannon Co.,
White Plains, N.Y. LGG can be
found in Danimals Smoothies
and Danimals XL, and will
be added to Danimals Cups in
April. Stay tuned for more
details in the April issue
of Dairy Foods.
Dannon has also
made its Activia probiotic yogurt lighter. Activia
yogurt contains Bifidus
Regularis, the company’s
patented, proprietary culture that helps consumers
regulate their digestive system by helping
reduce long intestinal transit time. The
new Light version has reduced sugar, zero
fat and a third fewer calories than original Activia. It comes in peach, raspberry,
strawberry and vanilla flavors.
All-natural frozen dessert Alpine Ice
from Mountain Herbal Foods,
Marblehead, Mass., is vegan certified and
free of the eight major food allergens.
Alpine Ice comes in six flavors: Bolder
Berry, Green Tea Verbena, Hibiscus Rose,
In January 2007, the multi-billion dollar energy drink category expanded into
frozen novelties, thanks to Hershey’s
Creamery Co., Harrisburg, Pa. The
company has co-branded with the
manufacturers of the popular energy
drink Banzai to create Banzai Energy
Ice. This 4.0-oz treat comes in the form
of a smooth, refreshing ice with a deli-
Lavender Sunrise,
Mango
Passion
and Plum Lucky.
Each
serving
contains 45 to 85
calories, depending on
variety, and no fat. Alpine Ice is also low
in sugar.
Barry Sears, author of The Zone, states
that Alpine Ice “ushers in a new era of
‘guiltless pleasure.’ These are
foods that you believe you
should feel guilty about eating
because they have such great
taste, yet they are manufactured
to deliver incredibly high levels
of nutrients known to improve
health and wellness. Life can’t get
much better than that.”
NOTEWORTHY I NTROD UCTION S
Perry’s Ice Cream, Akron,
N.Y., appeals to its regional
following with Buffalo Sabres Top Shelf Sundae. This
new flavor boasts its very
own “hat trick” with swirls
of thick fudge, fudge-coated
cone pieces and chopped
peanuts. It is packaged in
an eye-catching container
donned in Sabres colors, including the team’s new logo.
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Produced in Denmark, Arla Foods Inc., Basking Ridge, N.J.,
imports new Rosenborg Blue Cheese with Pear and Blue Cheese
with Cranberry. Sold in 4.4-oz vacuum-packed brinks encased in
cardboard boxes, product information is displayed in both English and Spanish.
Dairy Foods | February 2007
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New Products & Marketing
cious citrus taste and is packaged in an
easy, squeeze-up container. Banzai is
perfect for students,
professionals, athletes and anyone
on-the-go looking
for that extra burst
of energy. Students
at many samplings
compared the taste
to the market leader, Red Bull, but
commented
that
Banzai had a better
aftertaste.
Kraft
Foods
Inc., Northfield, Ill.,
adds two new varieties to its American
cooking cheese classic: Velveeta. New
Velveeta Made with 2% Milk contains
half the fat of regular Velveeta, but has
that same great Velveeta melts and taste,
the company says. It’s labeled as “reduced
fat pasteurized prepared cheese product,”
and the top-five ingredients are: partskim milk, whey, water, milk protein
concentrate and whey protein concentrate. Recognizing that consumers like
some kick with their cheese, there’s also
new Velveeta PepperJack white pasteurized prepared cheese product with jalapeño peppers. The top-five ingredients
in the PepperJack are: milk, whey, water,
whey protein concentrate, milk fat and
milk protein concentrate.
Englewood
Cliffs,
N.J.-based
Unilever introduces Slim-Fast Easy
to Digest weight loss shakes. “Avoiding
dairy products is a challenge for mil-
lions of Americans with symptoms of
lactose maldigestion who are actively
on a diet or trying to lose weight,” says
James Wong, v.p. of marketing for SlimFast. “The new Easy to Digest shake is
the latest innovation from Slim-Fast
that offers people with lactose intolerance, as well as individuals with
gluten sensitivity an effective, proven weight-loss approach that meets
their unique dietary needs.” Flavors
are Chocolate, Coffee and Vanilla. A
single 11-oz serving contains 180 calories, is a good source of protein (10g) and
calcium (50% of the Daily Value), and is
fortified with 24 vitamins and minerals.
I N T E R N AT I O N A L
Ser Manzanas Deliciosas
Apple Juice and Milk Drink,
a homogenized and ultrapasteurized drink based on
apple juice and low-lactose
skimmed milk, is new from
Mastellone Hnos. in Argentina.
It is fortified with calcium and
vitamins A, C and D. The product also contains added active
fibers that aid healthy digestion, and is low in sugars, fat and
calories. Additionally, this product
is gluten-free.
Danone in France rolls out Danone Danacol
Yellow and Red Fruits Yogurt, a yogurt with no
added sugar and just 0.6% fat. This product is
enriched with plant sterols, which are scientifically proven to significantly reduce cholesterol
levels in three weeks if eaten as part of a special diet. The cholesterol reduction is accomplished by reducing cholesterol absorption in
the intestines. Each pack contains eight 125g
pots of blueberry, strawberry, raspberry, apricot
and peach flavors.
Now available from Unilever Bestfoods in
Poland is Rama Idea!, a margarine that is said
to contain nutrients that are believed to support mental development. It is infused with
omega-3 fatty acids and vitamins. This product is said to be ideal for sandwiches, but is
not suitable for baking and frying.
In Taiwan, Mayushan Foods has launched
Greenmax Organic Rye Milk with Grains Essence. It is made from 100% natural organic
rye, brown rice, pearl barley and other grains.
Contributed by Felicia McClain, analyst, Global
New Products Database (GNPD) Consulting
Services, a division of Mintel International, a global research company. For more information call
312/932-0400, or visit www.gnpd.com.
www.dairyfoods.com
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