above beyond - Dacre, Son and Hartley

ABOVE
BEYOND
Yorkshire’s Estate Agent
THIRSK
RIPON
BOROUGHBRIDGE
PATELEY BRIDGE
SETTLE
KNARESBOROUGH
HARROGATE
SKIPTON
WETHERBY
ILKLEY and NEW HOMES
OTLEY
BURLEY IN WHARFEDALE
GUISELEY
KEIGHLEY
BINGLEY
SALTAIRE
BRAMHOPE
BAILDON
NORTH LEEDS
LEEDS
* According to The Daily Telegraph,
there are twenty small estate agents in the country
“who go above and beyond to help their customers.”
Only one is in the north of England.
Yorkshire’s Estate Agent
Ranked as one of the UK’s top
20 small estate agents by The Daily Telegraph.
In the spring of 2013, Dacre, Son & Hartley
was ranked number seven by The Daily
Telegraph in its list of twenty small estate
agents in the UK “who go above and beyond
to help their customers” – the only agency
in the north of England to achieve this
recognition.
January 2013
We understand that selling or renting your
property can be a life-changing step. Our
approach, shaped by over 190 years’
experience of property transactions in
Yorkshire, is to offer strategic, professional
and clear-thinking advice throughout the
whole process, in-tune with each client’s
objectives and time scales.
7,200 active buyers on our database.
Almost 1,000 people visit www.dacres.co.uk per day with over 40% returning
Over
April 2015
for more information. March–June 2015
96% of people visiting our website are from within the UK.
16% of people visiting our website are based in London.
Just under 2.5m people view our properties every month across both our website
March–June 2015
The marketing plan that we implement for
every client is founded on three essential
cornerstones: high visibility to showcase the
property in the marketplace; in-depth local
knowledge to guide our sales strategy; and
timely communication to keep vendors
informed at every stage of the process.
March–June 2015
and partner portals.
90% of visitors to our site come to search for property.
Stay updated with 24/7 access to information on your property sale.
Over 190 years at the heart of the Yorkshire property market.
Around
March–June 2015
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We go ‘above and beyond’ to achieve the best result for you
Visibility
Local knowledge – national reach
Communication
We achieve comprehensive exposure for all our
registered properties, across the county and further
afield, through a winning combination of an unrivalled
Yorkshire branch network, a cutting edge internet
strategy and targeted approaches to our extensive list
of active buyers.
With branches across the county, our staff completely
understand the variety of factors that influence the
market in each location.
Our highly skilled teams will always go that extra mile.
They make sure that clients are kept fully informed and
advised throughout the whole sales process.
From the cottages and converted barns of the
Yorkshire Dales; the well-heeled town houses of
Harrogate and Ilkley; the Victorian terraces and
farmhouses of Airedale and the elegant avenues of
Leeds, our in-depth local knowledge enables us to
offer evidence-backed advice on the price at which to
market a property to achieve the best results.
In addition, our innovative, secure, personalised web
portal, My Dacres, enables vendors to stay up-to-speed
on progress and feedback at any time of day – or night.
Distinctive sales material and newspaper advertising
with quality photography, will highlight your property’s
best features to make it really stand out from the
crowd.
We leave no stone unturned.
It is this combination of experienced property
professionals and award-winning technology that
places Dacre, Son & Hartley ahead of the field and
keeps clients coming back to us again and again.
Our office network and high profile in the region make
us the first call for many buyers, whether they are
moving within Yorkshire, from other parts of the UK
or abroad.
Being right at the heart of the local market is the
golden key to matching each client’s home with the
right buyers.
Please read on to find out more about the specific tools we would use to implement an effective sales strategy for your property and to discover the other services
that Dacre, Son and Hartley can offer; all part of our commitment to go ‘above and beyond’ for our customers.
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Residential
Every property is special. Our skill is in
identifying the key features that will make
your property shine and then to
communicate these assets via a compelling
sales strategy.
Let’s start with the sales literature. Through
high quality photography and our experience
at room staging, we can make your property
a real head-turner. Detailed and accurate
sales copy will describe all aspects, room by
room, as well as highlighting the benefits of
location, setting and local services. Finally, we
draw up an informative floorplan to enable
buyers to visualise - both before and after a
viewing - how the layout will work for them.
This combination of images and words
combines to make a powerful sales platform
for your property. Our experience shows
that a better informed viewer is more likely
to buy.
Over
active buyers on
our database
April 2015
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We promote your home to its full potential
The next stage is to make sure that this presentation is seen by the right
people. To achieve maximum visibility we utilise a comprehensive range
of promotional opportunities combined with effective telephone selling.
Our extensive publicity ensures awareness of your
property amongst the widest range of buyers
Buyers - by location
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Targeted mailouts to our register of over 7,200 active buyers
from throughout the UK and overseas.
North of England 68%
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First class internet exposure.
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SMS text alerts to our hot buyers.
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Quality colour brochures and floorplans to sell your home to
its best potential.
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Eye-catching adverts placed in appropriate media in Yorkshire
and beyond.
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Distinctive and prominent ‘For Sale’ boards.
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Striking window and office displays.
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Linked information across our network of branches.
0 - £150K
27%
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Accompanied viewings, if required, by well-informed
professionals.
£150K - £250K
33%
£250K - £500K
28%
£500K - £1M
10%
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Rest of the UK
Overseas
28%
4%
Buyers - by house price
Motivated teams of negotiators enthusiastically selling.
£1M+
2%
14 May 2015
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The internet has completely transformed
the way property is bought and sold. But
people still matter too.
At Dacre, Son & Hartley we offer the best
of both worlds: our staff, in offices across the
region, have an in-depth knowledge of their
local communities. They know what will
strike a chord with buyers, whether it’s
communication links, schools, sports clubs,
entertainment, access to the great outdoors
or on-the-doorstep shopping facilities.
Equipped with this local know-how, they can
connect potential buyers to properties,
quickly and effectively.
Added to this grass-roots knowledge is the
worldwide shop window provided to each
client through www.dacres.co.uk. Our
website is regarded as one of the best estate
agency sites in the country. Why not log-on,
have a look around it and see for yourself
how we use the internet to sell property
and achieve results.
Almost
people visit
www.dacres.co.uk
per day.
March-June 2015
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Internet marketing with a human touch
Our partner websites
Award-winning website
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www.dacres.co.uk receives almost 1,000 visitors each day with over 40%
returning for more information. March-June 2015.
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Quick, easy and intuitive search facilities helping buyers find what they want – fast.
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Satellite imagery and Street View help to visualise a property’s location.
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The property tracker facility enables each prospective buyer to build a portfolio
of properties that match a specific criteria.
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Optimised for use on mobile phones, making searching easier.
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A handy mortgage calculator allows visitors to check whether a property fits
within a budget.
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Results are packed with information including multiple photos and floorplans.
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Online area guides with schooling and transport information.
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Around 90% of visitors to our site come to search for property. March-June 2015.
With no additional charge, and for the whole
marketing period, we promote our clients’ properties
on Rightmove, the UK’s leading web portal, as well as
OnTheMarket.
This online presence means that typically just under
2.5 million Dacre, Son & Hartley property summaries
are seen through our own website and partner
portals every month.
Online word-of-mouth
How do we get people talking about our vendors’
properties? It’s simple, we include a facility within each
property listing to share information across the most
popular social media sites. Pass it on!
Check out our regular posts on
www.facebook.com/DacresYorkshire
Join us on Twitter
@DacresYorkshire
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Where are we up to?
Keep track of the progress of
each property in the sales chain.
What did they say?
Analyse feedback from all viewers.
access to information on
your property sale
SALES
What’s working best?
Check out marketing statistics, advertising
responses and online interest.
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My Dacres . . . in touch, informed, in control
At Dacre, Son & Hartley we recognise that selling a property is a very
personal business. And, if you’re in a chain, it’s a process that may have
several twists and turns. Our sales staff are there to guide, advise, assist
and answer your questions every step of the way.
In addition, our online portal, My Dacres, will keep you fully updated. With
secure, password-protected access, you can log in any time, from
anywhere in the world and check progress on your property sale – and
also build a portfolio of other properties that may suit your onward
move.
My Dacres provides useful data on marketing activity relating specifically
to your property sale, including advertising responses and online traffic,
as well as feedback from potential buyers who have viewed. Through an
analysis of this information, and data from our partner web portals, we
can review marketing and make recommendations as appropriate.
The property market is a dynamic world, with My Dacres we help you
to stay on the pace.
See more at www.dacres.co.uk /my_dacres
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Survey Services
If you want peace of mind when buying a
new home, make sure you have the right
survey. Mortgage valuations are often
mistaken for a survey but they are merely a
copy of a very brief report to confirm
whether the property is adequate security
for a bank or building society. As mortgage
valuations do not provide any detailed
comment on the condition of the property,
both the Law Society and Which?
recommend that all buyers should obtain a
survey report.
DISCOUNT
Dacre, Son & Hartley’s surveyors offer a
comprehensive choice of reports on both
residential and commercial properties across
Yorkshire.
off our standard RICS
Home Buyers fees for
those selling through
Dacre, Son & Hartley
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Independent valuations
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RICS Homebuyer Surveys
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Building Surveys
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Specific defect reports
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Insurance calculations
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Expert witness reports
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Boundary dispute and party
wall matters
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Commercial valuations and
condition reports
SURVEYS
Is your new home safe & sound?
Why choose a Dacre, Son & Hartley surveyor?
Discounted fees for existing customers
As part of one of the region’s largest and most respected firms of surveyors,
you can rely on us to deliver our advice to the highest professional standards.
Dacre, Son & Hartley – Regulated by RICS.
Our competitive fees represent excellent value for money – particularly for
customers selling a property through our residential sales offices to whom we
offer a further 10% discount off our standard survey fees.
Our experienced and highly qualified surveyors are based within our network
of sales offices, which means the report you receive will truly reflect local market
conditions.
Please note, although we are not able to undertake surveys on properties we
are selling, we are able to refer enquiries to other companies who we believe
provide a quality service and with whom we work on a regular basis.
We are not part of a large financial institution and are proud of our
independence, which means we will always provide unbiased reports and
recommendations.
More information on our range of surveys is available in the dedicated surveys
section of our website.
Our surveyors will discuss your requirements and the nature of the property in
question, and will then advise you on the right type of survey to ensure you
receive the level of information you need.
With a comprehensive range of surveys available, you can be sure we will identify
the one that’s right for you.
Get in touch... t: 01943 885400 e: [email protected]
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Residential Lettings and Management
As part of a wide range of property services
we offer a full residential lettings and
management facility. Whether you are an
experienced landlord, a buy-to-let investor
or an individual looking to let the family
home, we have a service to meet your
needs.
of homes managed on
behalf of landlords
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Let us help you maximise the rental potential
Renting your property?
For nearly 200 years, Dacre, Son & Hartley has been acting for landlords across Yorkshire. This experience, combined with our extensive network of branches across the
county, gives us an unparalleled insight into the rental market.
We let all types of property, from city apartments to country cottages; commuter-belt semis to large detached homes. Through our connections with relocation experts
and large employers we receive a constant stream of enquiries from across the UK and abroad, as well as from those looking to move more locally.
For landlords, we offer three levels of service.
Let Only Service
Letting and Rent Collection
Full Management
All three options receive the same proactive, dynamic, marketing approach.
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Targeted mailing to “hot” potential
tenants.
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Free and comprehensive online
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marketing through Rightmove,
OnTheMarket.com and dacres.co.uk.
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The preparation of quality lettings’
particulars with floorplans and
colour photographs.
Regular local press advertising.
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Comprehensive referencing for
peace of mind.
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Distinctive ‘To Let’ boards.
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The support of our broad office
network and knowledgeable staff.
Whether you have a single property or a large portfolio, you can trust us to look after your interests. We are regulated by the Royal Institution of Chartered Surveyors
(RICS), so you can be assured that you are dealing with a company that conducts its practices to the very highest standards.
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New Homes –
a complete service under one roof
New Homes
Our specialist department acts for house builders and
developers throughout much of West and North
Yorkshire. We handle a wide range of schemes from
single-units to ‘green-field’ sites and large scale
property conversions. We are one of the few
Yorkshire agencies that can bring together
experienced sales negotiators with development
experts, offering vendors a complete service under
one roof.
For the developer . . . once a development is for sale,
a dedicated team, experienced in meeting exchange
deadlines, part exchange and assisted sales
opportunities, handles the marketing and sales, be
they first time buyer properties, family homes, luxury
apartments or executive detached houses.
For buyers . . . many of the developments have show
homes and staff regularly conduct open-house events
or bespoke, personal accompanied viewings. Our sales
negotiators are fully versed in all the features and
advantages that new homes can offer, including any
incentives available, such as assisted moves or part
exchange.
Whether you are a developer, have a plot to sell, or
are interested in purchasing a new home, Dacre, Son
& Hartley’s experienced New Homes team will be
able to offer practical, effective advice at every stage
of the process.
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Financial Services
Putting you in touch with 1000s of
mortgage deals
Dacre, Son & Hartley Financial Services is part of one of the UK’s leading, independent, award-winning
mortgage and protection brokers.
Whether you are buying your first home, moving house, investing in property or remortgaging, our advice
is independent and will be specifically tailored to your needs and circumstances.
Why choose Dacre, Son & Hartley Financial Services
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We provide face-to-face and telephone
advice for our customers.
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We offer a full range of lifestyle and
income protection cover to protect you.
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We search thousands of mortgage deals
to find the right one for our customers’
circumstances and needs.
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We ensure our customers are kept
abreast of developments in the mortgage
world.
Your home may be repossessed if you do not keep
up repayments on your mortgage.
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We pride ourselves on our professional
Premier Mortgage Service, which does
not stop when the mortgage has
completed.
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We help our customers understand the
benefits of paying off their mortgage debt
as quickly as possible.
There will be a fee for mortgage advice. The actual
amount you pay will depend upon your
circumstances.The fee is up to 1%, but a typical fee is
£195.
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Through our business partners we can
provide advice on pensions and
investments as well as asset protection.
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We continue to offer an ongoing service
to our customers by advising them on
family, home and income protection so
that they are covered against the
unexpected.
MAB 4467
For insurance business we offer products
from a choice of insurers.
For further information visit www.dacresfs.co.uk
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We don’t just sell houses – Dacres Commercial
is actively involved in the Yorkshire commercial
property market, operating from the
department’s principal office in Leeds and also in
Keighley, Skipton, Ilkley, Harrogate and Otley.
Agriculture
Property Management
Established in 1820, Dacre, Son & Hartley has firm
roots in agriculture and land agency work dating
back to the days when the firm operated the
livestock auction market in Otley. Today the company
has two chartered surveyors dedicated to land agency
and rural property management work, acting on behalf
of private clients, national companies and major
pension funds. Management work ranges from small
landholdings up to some of the finest country estates
in North Yorkshire.
Dacres Commercial has redefined what is to be
expected from a property and asset management
partner.
Land and Development
specialist offices providing
professional services across the
commercial property spectrum
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Our unique mix of professional expertise, industry
leading property management software and a forward
thinking approach enables us to forge lasting property
management partnerships by looking after clients'
premises as though they were our own.
Over many years, Dacre, Son & Hartley has built a
reputation for advising clients upon the development
potential of their land holdings across Yorkshire and the
north of England. We are particularly well placed, via
an appropriate combination of in-house skills, to advise
landowners on the selection of a developer and a
suitable scheme, and also to introduce developers to
specific landowners and property development
opportunities.
Our property expertise covers all commercial sectors offering the very best advice on both an acquisition and
disposal basis.The agency team acts for a wide spectrum
of landlords and tenants, ranging from local occupiers
and property owners to institutional investment funds
and tenants with large occupational portfolios.
Building Surveying
Valuation
Our building surveying team focuses its services on
organisations which develop, acquire and manage
property portfolios for occupation, operational,
investment or trading purposes.
Members of the Valuation team act on behalf of a wide
range of high street banks and specialist property
lenders, and are on valuation panels for the majority
of the UK banking sector.
LETTINGS
Commercial Agency
Our business is built on the strength of long-term
relationships with clients… and it is these valued
relationships which enable us to better understand and
fulfil client needs.
Get in touch... t: 0113 386 3100 e: [email protected]
SALES
By supplying the services that matter, delivered by
people who genuinely care, Dacres Commercial
provides its clients with the peace of mind to enable
them to get on with what they do best.
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Our clients have the final say . . .
The sale went very
Excellent
“
smoothly, attention, very
eleven viewings and
with Dacres and the
sold in six weeks.
I am so impressed
efficiency
you all bring.
A R, Saltaire
So happy
with the manner in which Dacres
have sold our property, you have
a great team.
D & A T, Harrogate
E & D T, Skipton
It was
committed
to the task, extremely
I really do appreciate the
extra
work you put in,
especially towards the end.
K T, Pool in Wharfedale
a breath of
reliable
fresh
air
to always receive immediate
and patient. recommend
confirmation of promised action.
D J G, Settle
The price achieved was
P D, Ilkley
Dacres to anyone wanting
sell a house.
Thank you for expediting an to
C W, Harrogate
awesomely
much better quick sale.
than expected.
G, Skipton
I would definitely
R & A S, Bingley
”
All the offices of Dacre, Son & Hartley play an active role in their local communities. Here are just some of the clubs and charities that we are delighted to support.
Burley Summer Festival | Ghyll Royd School Cross Country | Harrogate Beer Festival | Ilkley Carnival | Ilkley Flower Show
Ilkley Race for Life | Knaresborough Bed Race | Knaresborough Cricket Club | Nidderdale Show | Olicanian Cricket Club
Otley Carnival | Otley Show | Ripley CX | Shipley Golf Club | Wynn Cup Final | Yorkshire Cancer Centre
February 2016
OUR OFFICES
Baildon
Guiseley
Knaresborough
Ripon
Thirsk
8 Westgate, Baildon,
West Yorkshire, BD17 5EJ
Tel: 01274 532323
Fax: 01274 532502
[email protected]
32 Otley Road, Guiseley,
Leeds,West Yorkshire, LS20 8AH
Tel: 01943 870326
Fax: 01943 871076
[email protected]
35 High Street,
Knaresborough, HG5 0ET
Tel: 01423 864126
Fax: 01423 866501
[email protected]
10 Queen Street, Ripon,
North Yorkshire, HG4 1ED
Tel: 01765 605151
Fax: 01765 606302
[email protected]
15 Castlegate, Thirsk,
North Yorkshire,YO7
Tel: 01845 574 939
Fax: 01845 526190
[email protected]
Bingley
Harrogate
North Leeds
Saltaire
Wetherby
93 Main Street, Bingley,
West Yorkshire, BD16 2JA
Tel: 01274 560421
Fax: 01274 551426
[email protected]
17 Albert Street, Harrogate,
North Yorkshire, HG1 1JX
Tel: 01423 877200
Fax: 01423 877208
[email protected]
273 Otley Road, West Park,
Leeds, West Yorkshire, LS16 5LN
Tel: 0113 230 4330
Fax: 0113 230 6258
[email protected]
77 Bingley Road, Saltaire,
West Yorkshire, BD18 4SB
Tel: 01274 581794
Fax: 01274 587914
[email protected]
28 Market Place, Wetherby,
West Yorkshire, LS22 6NE
Tel: 01937 586177
Fax: 01937 588762
[email protected]
Bramhope
Ilkley
Otley
Settle
New Homes
11 Eastgate, Bramhope,
Leeds,West Yorkshire, LS16 9AT
Tel: 0113 284 3138
Fax: 0113 284 1209
[email protected]
1-5 The Grove, Ilkley,
West Yorkshire, LS29 9HS
Tel: 01943 600655
Fax: 01943 816086
[email protected]
2-4 Bondgate, Otley,
West Yorkshire, LS21 3AB
Tel: 01943 463321
Fax: 01943 858959
[email protected]
3 High Street, Settle,
North Yorkshire, BD24 9EX
Tel: 01729 823921
Fax: 01729 825590
[email protected]
4 Wells Road, Ilkley,
West Yorkshire, LS29 9JD
Tel: 01943 885404
Fax: 01943 885414
[email protected]
Burley-in-Wharfedale
Keighley
Pateley Bridge
Skipton
The Estate Office, Station Road,
Burley-in-Wharfedale, LS29 7ND
Tel: 01943 862131
Fax: 01943 864844
[email protected]
75 North Street, Keighley,
West Yorkshire, BD21 3RZ
Tel: 01535 611511
Fax: 01535 610056
[email protected]
Kings House, 13 High Street,
Pateley Bridge, North Yorkshire, HG3 5AP
Tel: 01423 711010
Fax: 01423 712532
[email protected]
32 Sheep Street, Skipton,
North Yorkshire, BD23 1HX
Tel: 01756 701010
Fax: 01756 700061
[email protected]
OTHER KEY NUMBERS
Surveys
Property Management
Commercial
Financial Services
Tel: 01943 885400
[email protected]
Tel: 01943 885418
Tel: 0113 386 3100
[email protected]
Tel: 01274 515763
[email protected]
Dacre, Son & Hartley is part of the Move With Us network, the UK's largest group of quality assured independent estate agents with around 1200 member offices nationwide.
www.dacres.co.uk
@DacresYorkshire
Find us on
Regulated by RICS