franchise of the year

BIG WINS
FRANCHISE OF THE YEAR
Building on
Success
Looking at our growth in recent years, we are
proud that all our hard work have helped us to
achieve the prospect of an even brighter future.
T
he dedication of our Marrybrown team and our franchisees
towards making the brand a success is inspiring and it is a
privilege to be leading an organisation that has overcome
great challenges to be where it is today.
We will continue to focus our resources on emerging highgrowth economies where growing demand for Halal fast food
has led to the rapid expansion of the Marrybrown brand in Asia
and Middle East.
Our aggressive growth in recent years attested to the confidence
franchisees have shown in the Marrybrown franchise system.
We see oppor tunities for great ideas, growth and the
strengthening of ties with the people who have made Marrybrown
a success – our customers, franchisees and business associates.
It is our aim to continue to bring something different to the table
wherever we go and create great dining experiences wherever
we open our doors.
Dato’ Joshua Liew
CEO of Marrybrown
Made in
MALAYSIA
for the World
Marrybrown has a strong history of 34 years, founded in
1981. It has grown to be the World’s Largest Halal Quick
Service Restaurant (QSR) originating from Malaysia.
M
arrybrown offers a Halal menu filled with a tasty variety of unique
products, from the Signature Crispy Chicken to the MB Nasi Marrybrown.
Marrybrown offers a fun and exciting eating out experience for the whole family.
The restaurants have bright, fresh and contemporar y look that
complement the lifestyle of today’s customers. Our modern restauants have an
up-to-date yet comfortable interior and exterior image that is visually attractive
to the entire family with children’s playland and swing chairs that reminisce
our childhood days.
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World of
Marrybrown
2015
has
been
a
year
of
growth for Marrybrown with aggressive
domestic and international expansion.
MALAYSIA
Marrybrown at Genting Grand Hotel opening ceremony officiated
by Puan Sri Cecilia Lim together with Marrybrown founders
Dato’ Lawrence Liew and Datin Nancy Liew.
Marrybrown Underwater World Langkawi.
Marrybrown Pelangi Leisure Mall, Johor Bahru.
Hot Opening at Bandar Tun Hussein Onn, Cheras, Selangor.
Marrybrown Guar Chempedak, Kedah.
Marrybrown Paka, Terengganu.
Marrybrown Taiping Mall, Perak.
Marrybrown Bintulu Sentral, Sarawak.
Marrybrown Mydin Parit Buntar, Perak.
...and more to come
Marrybrown Parkson Maju Junction, K.L.
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World of
Marrybrown
INTERNATIONAL
Marrybrown iFly Sentosa, Singapore.
Marrybrown Mandalay, Myanmar.
Marrybrown Yala, Thailand.
Marrybrown Mushrif Mall, Abu Dhabi.
Marrybrown Junction Square, Yangon, Myanmar.
Marrybrown Hotian Xinjiang, China.
...and more to come
Marrybrown Brunei.
04
Operations &
Training
KEY TO BRAND SUCCESS
THROUGH PEOPLE
TRAINING & DEVELOPMENT
Training & Development is an important part of Marrybrown’s success
for continuous improvement in building people capability to take on the
market competition.
Having a proper knowledge, methods, tools & processes, investment in
When new Trainees join us, they will undergo the first 90 days on basic
technology is seen as insufficient without the required strength in our people
technical SOP knowledge and skill training in our designated Marrybrown
soft skills. People soft skills are very crucial in moving ahead with stiff
Training Restaurant.
competitions demanding better quality, service and standard from our outlets.
To fur ther their development for more practical hands-on business
Our Training Department has a well-structured Learner-Led On-the-Job training
management experience, a Learner-Led programme called Leading & Managing a
methodology approach to ensure our people are fully responsible and
Shift (LMAS) has been added on for better experiential learning. This
accountable for their own learning and personal development. This is to ensure
programme will help in developing our employees capability in leading and
that our time, asset and expenses invested by Marrybrown be properly
managing an effective shift by becoming a better thinking and analytical
accounted for good brand return on people training investment.
manager, which is critical in empowering to handle the day-to-day
operational issues in our outlet.
Q.S.C.V.
Daily QSCV consistency is the best way to deliver good branding. Branding
stresses on everyday operational excellence that builds on emotional,
experiential and functional connections with customers. It is the everyday
operational excellence that makes or breaks a brand. This operational
excellence is on customer terms that requires responsiveness and reliability
from our restaurants.
Good QSCV must be delivered daily by
sufficient and well-trained employees
consistently in all outlets operations,
which will be key in delighting our
customers to sustain sales and profit.
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Operations &
Training
All Star Competition (ASC)
Objectives :
To raise operations standard of Crew for speed and
accuracy in products preparation and customer service, and elevate QSCV standard in general.
Provide a Mini-Olympic event for Managers and Crews to demonstrate their talent and skills.
Inculcate team spirit and teamwork.
To encourage the people to not only work hard but also play hard, be competitive to beat the competition.
ASC 2014
The competition was held at MB Genting Grand Hotel in
November 2014 with a total of 8 teams from various regions
who participated in the events.
8 teams from our whole nation that participated in ASC 2014 :
Southern (2 teams), Central (2 teams), Northern (2 teams),
Sabah (1 team) and Sarawak (1 team).
ASC 2014
Category
ts.
Celebration for the achievemen
Winner
Region
Champion Team
1st Runner Up
Super Fighter
The Best Scorer
Best Manager
Best Kitchen
Best Cashier
Best Floor
Samsiah (The Best Scorer)
Helmi (Southern Twinkle Star)
Rajesh (The Best Scorer)
Hafizie (The Best Scorer)
Central
Southern
Central
Central
Best War Cry Team
1st Runner Up
2nd Runner Up
Great Warriors
Torpedo
Borneo Rhino Island
Southern
Nothern
Sabah
Central
Central
What about ASC 2015?
This year ASC will be held at MB Genting Grand Hotel
from 20th Oct 2015 to 22nd Oct 2015 (3-day
event) with a total of 8 teams from various regions of
whole nation will participate.
various teams.
WAR CRY Performance from
8 teams from our whole nation will participate in this
year’s ASC : Southern (2 teams), Central (2 teams),
Northern (2 teams), Sabah (1 team) and Sarawak
(1 team).
Don’t miss out our fun-filled events and be there to
witness the fierce competition among the teams to fight
for the top honours!
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Operations &
Training
This year AM Retreats & Team Building were
held at Eagle Ranch Resort, Melaka, from
21/4 – 23/4. Participants of the retreat include
CFO, Mr David Liew, Business Director, Mr
Michael Liew, General Manager, Mr Daryl
Ng, Operations Managers, Area Managers
and Training Team from MB Headquarters.
With good teamwork and support
from others, we can achieve greater
heights without fear and worry
The main objectives of the retreat are to
allow participants to unwind, recharge, build a
stronger teamwork and positive mental strength
to take on the challenges ahead.
Some of the key activities are as follows :
Focus & Direction by Mr Daryl Ng on
Operations and Training
Presentation by Operations Managers and Area Managers
Team Building activities:
Management Game
Obstacle Courses
Go Kart
Rope Course
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Advertising &
Promotions
Bringing Dinosaurs to
Marrybrown!
Marrybrown celebrated its first collaboration
with Universal Studio for the release of Jurassic
World movie premiering June in Malaysia.
The campaign is designed to add an element of excitement and spark in the
lead-up to one of the most anticipated seasons of the year, Summer, associating
with summer blockbusters Jurassic World.
Campaign communication consisted of two TVCs, movie trailer type teasers and
online videos, along with print, point-of-sale, collectibles and an online photo
contest, Eat-like-a-dinosaur on Marrybrown’s official social media platforms –
Facebook, WeChat and Instagram.
“We are committed to create memories for families. Jurassic Park movie was
a sensation back in 1990s and collaborating with Universal Studios to premiere
Jurassic World this year allows us to share our consumers’ enthusiasm of
dinosaurs. We’d like to reward our consumers with our awesome and unique
Marrybrown’s Jurassic World collectibles,” said Dato’ Joshua Liew,
Marrybrown’s CEO.
Everyone’s
Favourite
Cat & Mouse
Tom & Jerry have delighted generations
of fans and continue to do so to this day,
after 75 years on our screens.
In the year that celebrates the 75th anniversary of Tom and
Jerry, Marrybrown partnered with Warner’s Brother to release
a series of Tom & Jerry merchandise such as kids’ water tumbler, lunch box and stationery set. Moreover, to bring greater
joy, Marrybrown launched Tom and Jerry Birthday Party
Package to make every birthday a memorable celebration.
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Advertising &
Promotions
Good Food with a Local Twist
NASI KARI KAPITAN
Nasi Kari Kapitan is as unique as
the Nyonya Kebaya. Its beautiful and distinctive flavour is intricately cooked to perfection.
We serve customers who crave more than the usual burgers and fries. There is always a place on our menu for
a touch of local flavour. Marrybrown’s signature taste
comes from quality ingredients, a passion for good food
and a colourful culinary heritage.
Tasty
PROMOTIONS
Always Something Different!
We work closely with international food companies
to create tasty, value-added experiences for our
customers. Unique recipes with the undeniable taste of
quality ingredients is what our R&D department strives
to achieve with every new product we bring to the table.
NEW
DIGITAL MEDIA
We are proud to announce that we
have launched Marrybrown’s
Official WeChat Account!
After joining Facebook in 2012, Marrybrown decided
to take part in the WeChat adventure. WeChat have
over 600 million users worldwide and up to 90%
of Malaysia’s smartphone users are registered to its
mobile social communication application WeChat. It
allows us to share and broadcasting our latest
Advertising and Promotional activities.
It is a
unique way to engage with our customers and fans.
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Marrybrownians
Let’s welcome our new family members!
We’re expanding our team in headquarters to better
serves our customers, franchisees and partners.
After going through 45 days understanding Marrybrown
and 21 days of Field Training by Area and Operations
Manager, I’m currently in charge of 37 outlets in the
Central region with support from 4 Area Managers.
Marrybrown have a wonderful and strategic system for
People Development and Operation Executions.
“Something Different” is not just a mere tagline. It upholds the true identity of Marrybrown. I’m proud to say
that I’m a member of this Marrybrown Organisation
where it all started by Malaysians. I’ve worked in 5
different organizations previously but none pars up to
my present job at Marrybrown.
Abdul Aziz, Internal Auditor
Haszarahaf , Accounts
Amar, QA
CK Chow, Head, Human Capital
Mega, Operations Manager
Zura, Graphic Designer
Jannah, Accounts
Rukamah, Purchasing
Hasyikin, Accounts
Ainah, Purchasing
Nadira, Accounts
Noorsyafawati, HR
Farhana, IT
Noraini, Area Manager
I’ve explored with the Hospitality Industry especially F&B
for the past 18 years. I couldn’t be happier to be part
of Marrybrown’s family for its willingness to share and
help us to develop better skills. Working in Marrybrown,
the leading No. 1 QSR in Malaysia is where my
passion is. Marrybrown has been around in Malaysia
for a strong 34 years while expanding to other countries.
It is undeniable that Marrybrown has won numerous
awards and recognitions.
Finally, I would like to thank Marrybrown for giving me
this opportunity.
“A person who feels appreciated will always do more
than what is expected.”
Mr. Mega
Operations Manager
Mr. C K Chow had joined Marrybrown in June 2015
as the Head of Human Capital. Together with the
management team, he will facilitate and coordinate the
functions of human resource management, training and
development and work towards building Marrybrown
Academy.
Mr. Chow was born, grew up and had his basic 12 years
education in Johor Bahru. Being a local boy of Johor
Bahru, he is familiar with and also well connected to the
local community.
He graduated from Southern Illinois University in USA
with an honour degree in business and was nominated
“The Best Marketing Student of The Year 1996”.
Mr. Chow has a total of 19 years professional working
experience which mainly encompasses human resources
planning to building human talent and uplifting.
Before joining Marrybrown, he was the Chief Executive
of a college in the heart of Johor Bahru city, offering
various Diploma courses from accounting and business
to graphic design. He managed to double the student
population, move the college to brand new premises,
and achieved the highest profit contribution campus
among 12 campuses nationwide.
Besides his professional achievement, Mr. Chow was
also the secretary of the Welfare Services Group in the
Red Crescent Society Johor Bahru, participating in many
charitable activities and was actively involved in the major
events organised by the Society.
He is a person who always thinks positively and has the
willingness to share. Being a certified open water diver,
he believes in the “buddy system” where success doesn’t
come just in you alone but in taking care of your buddy
so success can be achieved together.
By joining the legendary successful home-grown quick
service restaurant, Mr. Chow is looking forward to put in
his efforts to grow together with Marrybrown to a world
class standard in the international platform where both
can achieve new heights.
Mr. C. K. Chow
Head, Human Capital
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Events & News
MB iFly Singapore opening ceremony officiated by Puan Noor Aine Ismail, Director of
Malaysia Tourism Board in Singapore (third from the right), together with MB Founders,
Dato’ Lawrence Liew and Datin Nancy Liew.
Malaysia Retail Chain Association (MRCA) Youth Networking Dinner with MB CEO, Dato’ Joshua Liew.
Business Director, Mr. Michael Liew introducing
MB brand in Shell Retailer Engagement 2015
MOU Signing Witnessed by Prime Minister Datuk Seri Najib at Franchise International Malaysia (FIM) 2015.
MB hosted Jurassic World Movie Premiere in Kuala Lumpur, Johor and Brunei.
MB Xinjiang China Franchisee, Mr. Radhi Abdullah (third from the right), together
with his team and MB Founder, Dato’ Lawrence Liew (forth from the right) visit
Malaysia International Halal Showcase (MIHAS) 2015.
MB Franchise Team at Franchise International Malaysia
(FIM) 2015.
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CFO, Mr. David Liew sharing the MB experience in Africa at Matrade Exporters Forum 2015.
Corporate Social
Responsibility Projects
Activities
Ramadhan Charity -
MB hosted buka puasa events for underprivileged kids, old folks and orphans nationwide.
Flood Relief Mission
Blood Donation
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