2012-2013 media kit - Civic Theatre of Allentown

CIVIC THEATRE OF ALLENTOWN
MAY 6 - 22, 2011
2012-2013 media kit
2012-2013 media kit
welcome
Reach a highly desirable audience
Support your historic community arts center
Encourage economic development in Allentown’s West End
17,000 Theatre Tickets Sold
25,000 Film Tickets Sold
Civic Theatre of Allentown is a 501c3 non-profit organization with over 80 years of history in the Lehigh Valley.
Started by two Morning Call reporters in 1927 as “Civic Little Theatre,” the current day Civic Theatre of Allentown
relies on the creativity, passion and inspiration of the staff members, the board and the thousands of volunteers
that are mutually invested in Civic’s growth and success.
Civic is dedicated to producing live theatre of high standards of artistic excellence, capitalizing on the physicality,
presence and immediacy of theatre as an art form and providing a
creative outlet and training ground for local artists dedicated to the
theatre as an avocation.
Finally, Civic is committed to being the premiere non-commercial
film venue in the Lehigh Valley, showing the latest releases and
best selection of award-winning art films, including documentaries,
American independent and international films that are an alternative
to commercial film cinema, keeping in mind its diverse audience.
Civic Theatre of Allentown is the Lehigh Valley’s premiere community
theatre. It is a place to experience extraordinary productions in a
500-seat theatre centrally located in the West End of Allentown.
demographics
2010-2011 Year:
According to a recent survey, Civic patrons are among the
highest educated and the highest earning in the Lehigh Valley!
Each year more than 42,000 patrons come through Civic’s doors –
giving our advertisers the opportunity to connect with potential
customers in an efficient and exciting way!
The Typical Civic Patron:
•
•
•
•
•
•
35 to 64 years old
Household income $80,000+
Owns a home
Is a College graduate
Active and engaged in the community
Actively seeks upscale and/or local buisinesses
The Civic Spotlight Magazine
Let's talk CIVIC
Make direct contact with consumers … Civic’s glossy full-
A FACILITIES UPD TE
While most of us slow down over the summer
months – hit by the sweltering heat of those
lazy, hazy days and slowed down by relaxing
family vacations – Civic Theatre has gone full
steam ahead to make some subtle (and not
too subtle) changes to the theatre’s facilities.
color magazine is an exceptional way to directly reach 12,000+
potential customers – right in their own homes!
New cushions have been added to all of the seats in Theatre
514 – giving patrons added comfort and support. The walls
in the 514 have been repainted with a fresh coat of paint.
In addition, the white frosted-film has been removed
from the windows in the Theatre 514 lobby -- giving the
room a more open feel. In the coming months, additional
changes will be made to Theatre514 to improve the overall
experience for our patrons.
Visitors to Civic Theatre will immediately notice that the
front of the landmark 19th Street Theatre has been spruced
up with a colorful coat of paint to the exterior doors, poster
boxes and door jams. New signage has been added to direct
visitors to the upstairs costume shop and rehearsal halls,
where a mini-makeover is also taking place that includes
a fresh coat of paint on the walls and floor and new blinds
on the windows.
Reach out to a great demographic … Civic Theatre’s slick
More importantly, after many attempts over the last few
years, contractors have successfully diagnosed and repaired
the leaks in the theatre roof that have caused damage to the
some of the building’s ornate plasterwork. This milestone is
the first in a process that will allow for a more comprehensive
rehabilitation of Civic’s main theatre. The theatre is also in
currently replacing the last of the building’s fuel-guzzling
boilers with a gas-electric HVAC system to service the
theatre’s rehearsal studio and classroom space.
glossy magazine is direct mailed to more than 10,000 of our top
patrons. The majority of our patrons live in desirable areas of the
Lehigh Valley including Allentown’s West End, South Whitehall
Township, Macungie, Orefield, Emmaus, Center Valley and
Saucon Valley. Additional copies are circulated throughout the
region at area businesses and to audiences at the theatre.
ALLENTOWN
FAIRGROUNDS
W. GORDON ST.
N. 16th ST.
W. CHEW ST.
W. CHEW ST.
8) Cali Burrito
3104 Hamilton Blvd, Allentown.
610.351.1791
Founders Shawn and Nick aim to
provide the healthiest, best tasting
food possible in a minimum amount
of time. They use locally made organic
tofu, environmentally friendly sugar
cane plates and ‘plasticware,’ local
organic produce in season and
organic coffee.
Add yourself to our mailing list by . . .
Calling our Box Office at 610.432.8943; sending an email to [email protected];
or sending a letter to: Spotlight, Civic Theatre of Allentown, 527 North 19th Street, Allentown PA 18104.
Please be sure to include your name, full address and phone number in all correspondence.
N. 15th ST.
N. 17th ST.
2
entity from ValMark Securities, Inc. and
ValMark Advisers, Inc.
Did you pick up this copy of the Civic Spotlight in a local business or have it given to you by a friend?
You can get these film descriptions and Civic news sent directly to your home.
APPOINTMENTS
Just last month the Board of Directors appointed Michael
Traupman as Interim Managing Director. Michael previously
served on the Civic Board as Vice President. He brings to
Civic more than 20 years in non-profit management and
administrative experience, including 16-years leading marketing
and public relations efforts for Cedar Crest College and the
former PA Stage Company. Civic audiences may also remember
Michael for his performances on the Civic Stage as well as for his
concert and cabaret work throughout the region.
Nancy Keeler was recently appointed as Civic’s new Director of
Development. Nancy comes to Civic with more than 35 years of
experience in development and public relations. A Lehigh Valley
native, Nancy returns to the area where she worked for 15 years
as Director of Development for Hawk Mountain Sanctuary. She
most recently served as Director of Development for the Roger
Tory Peterson Institute of Natural History in Jamestown, NY and
was Vice President for Philanthropy at the Academy of Natural
Sciences in Philadelphia.
Sue Sneeringer joins Civic Theatre of Allentown as Business
Manager. A native of Reading, Sue is a published playwright
who also has worked as a bookkeeper for the last 15 years –
including for Lukens Construction and the former Theatre Outlet.
A graduate of Penn State University, she is also an alumna of
American Film Institute.
Tiffany Fritz, who joined Civic in a part-time capacity last winter,
has been appointed to the full-time post as Box Office Manager
and Volunteer Coordinator. Although she holds a Masters degree
in Professional Counseling, Tiffany also holds a degree in music
education and her first love is the arts. Tiffany previously worked
in the box office at the State Theatre in Easton and interned with
the Broadway public relations firm, Boneau/Bryan-Brown and
Broadway star Betty Buckley.
Finally, this month, Christine Poole joins Civic Theatre as Graphic
Design and Marketing Associate. A recent graduate of Moravian
College, Christine will lead and implement Civic’s marketing and
advertising plans, serve as the account executive for the theatre’s
advertising programs and provide art direction for the theatre’s
publications and playbills.
Stealing a term once used to describe her favorite Pittsburgh
football team, the Steelers, President Sharon Lee Glassman
recently stated: "With the return of Artistic Director William
Sanders and Technical Director Will Morris and the addition of
these new staff members, I believe that Civic has put together a
'dream team,' and I look forward to a fabulous season."
9) Jumbar’s
1342 Chelsea
Ave, Bethlehem.
610.866.1660
Tues-Fri
8a-3p, Sat-Sun,
8a-2p, closed
Mon. Widely
considered one
of Bethlehem’s
hidden gems, this
relaxed eatery
specializes in
mouth-watering
breakfasts and
great lunches,
all of which are
home-made.
Come in on the
weekend and
try a breakfast
special- you’ll get
a free mimosa!
W. LINDEN ST.
22
W. HAMILTON ST.
610-398-9050
Robert L. Deets & Associates provides
advice in the areas of estate planning,
business continuation planning, and
retirement planning. They also offer
financial products such as annuities,
mutual funds and life insurance.
Securities Offered Through ValMark
Securities, Inc. Member FINRA, SIPC
Investment Advisory Services Offered
Through ValMark Advisers, Inc. a SEC
Registered Investment Advisor 130
Springside Drive, Suite 300, Akron, Ohio
44333-2431 * 1-800-765-5201 Robert
L. Deets & Associates is a separate
TURNER ST.
N. WEST ST.
W. LINDEN ST.
N. 19th ST.
editorial calendar
LIBERTY ST.
LIBERTY ST.
W. GORDON ST.
TURNER ST.
N. 15th ST.
N. 17th ST.
ALLEN ST.
Theatre of Allentown
N. 18th ST.
7) Robert L. Deets & Associates
682 N. Brookside Road, Allentown
N. 18th ST.
4) Albright’s Hardware
2119 Walbert Ave, Allentown.
610.433.3831
This family-owned business has served
Allentown and the surrounding area
for over thirty years! Winner of the
Morning Call’s Reader’s Choice award
for 4 straight years for best lawn
equipment sales and service in the
Lehigh Valley.
6) Lawrence
Roth
Salon and
Day Spa
1741 Liberty St, Allentown.
610.740.3661
With experience as a top colorist at
Saks 5th Ave. in New York, as well as
a leading colorist at Leslie Blanchard,
Lawrence Roth and his team have the
ability to create a unique color and
style for your individual needs. Offering
numerous hair, nail and waxing services
in addition to massage, reflexology
and electrolysis.
CIVIC
ALLEN ST.
N. 20th ST.
3) Ringer’s Roost
1801 Liberty Street, Allentown.
610.437.4941
With 70 microbrews, 10 flatscreens, wi-fi
internet and plenty of parking, Ringer’s
is the place to be before or after your
show. Excellent food & drink specials
everyday, in addition to renowned tacos.
N. 19th ST.
features information on upcoming films, previews of theatrical
productions and overviews of educational opportunities.
2) Blink Optical Boutique
524 N. 19th St, Allentown.
610.351.4848
Tues, Wed, Fri 10-5, Thurs 11-7, Sat 10-2,
closed Mon. Created by Dr. Suzanne
Evano Hauck, Blink Optical Boutique
provides a unique combination of
eye care and eyewear. Blink offers
state-of-the-art optometric care and
exclusive lines of designer frames, such
as Chanel, Dior, Tag Heuer, Ic! Berlin,
and Kaenon Polarized Sunglasses, all
in one location.
W. TILGHMAN ST.
5) Wert’s Café
515 N 18th St,
Allentown.
610.439.0951
Mon-Thurs
11a-9p, Fri-Sat
11a-10p, closed
Sun. One of
Allentown’s
favorite family
restaurants!
Owned and
operated by the
Wert family for
40 years, Wert’s
is home to the
best burgers
in the Valley.
Wert’s also offers
daily luncheon
specials, dinner
specials,
homemade soups
and desserts.
Takeout and gift
cards are always
available.
N. 23rd ST.
Experience the value … Our patrons value SPOTLIGHT as it
1) Boutique to Go
522 N 19th St, Allentown.
610.437.1663
Tues-Fri 10-5, Sat 10-4, Sun 12-4, closed
Mon. Boutique To Go is an upscale
jewelry, accessories and gift boutique.
Owner Elena Pascal features all the
jewelry, fashion, handbags, scarves and
gifts that thousands have purchased
at conventions from designers
including: Angélique de Paris, Clever
Carriage Company, Donald Pliner
and many more!
N. 22nd ST.
is strictly limited … so your ad always gets prominent placement!
SPOTLIGHT placement guarantees your message will be seen by
discriminating film and theatre lovers alike.
All of these projects – whether they involve simple
maintenance or a major capital investment – require
significant funding, volunteer hours and planning. Patrons
interested in assisting Civic in the ongoing maintenance
and revitalization of its facilities may call interim Managing
Director, Michael Traupman, at 610-433-8903.
N. 24th ST.
Get high-profile ad placement … Advertising in SPOTLIGHT
Civic is also looking at several short-term facilities projects
that may include the repainting and refurbishment of the
Marquis; replacement of windows on the theatre’s façade;
replacement of old and porous gutters on Theatre514; and
refurbishment of the awnings on the 19th Street Theatre.
Civic is also seriously studying the impact of digital cinema
and devising a plan to improve its projection system and
bring it in line with the demands of the new digital age and
current film distribution network. A comprehensive plan is
being developed for the refurbishment of the theatre’s walls,
ceiling and seating, and a full capital campaign is expected
in the next few years.
NEW STAFF
As Civic Theatre begins the new 2011-2012 fiscal
year, it does so with a new administrative staff.
10) Susan Bella
Jewelry, LLC
1746 Allen St,
Allentown.
610.434.8001
Tues-Fri 10-6,
Thurs 10-8, Sat
10-4, closed Sun/
Mon. Susan offers
a unique variety
of fine and sterling silver jewelry
in every price range, although her
specialty is custom design. Expect
quality, excellent customer service and
style. Susan makes every purchase an
enjoyable one!
11) STEPin4MOR
1823 Allen St, Allentown.
610.432.1183
Tues & Thurs 10-7, Wed & Fri 10-6,
Sat 10-4. STEPin4MOR is the new
fashion forward shoes and accessories
boutique created by Stephanie
Morffi! This fabulous boutique brings
metropolitan shopping right to
the Valley, carrying brands such as
Beverly Feldman, Stuart Weitzman
and Naughty Monkey with a wide
variety of price points and shoes for
every woman!
12) Allentown Appliance
1824 W. Allen St, Allentown.
610.439.8448
Mon-Thurs 9a-6p, Fri 9a-5p, Sat
10a-3p, closed Sunday. Allentown’s
appliance experts have a professional
sales staff and the finest selection of
brand names available to match your
budget and lifestyle. With professional
installation and exclusive rebates, it’s
easy to bring beautyand function to
your rooms at Allentown Appliance.
13) Kitchens By Design
1802 Allen St, Allentown.
610.821.8823
Mon-Fri 10a-5p, Sat 9a-12n, closed
Sun. Kitchens By Design offers more
than 40 years of creative design
talent, quality workmanship and a
dedication to total client satisfaction.
When they design and build a kitchen,
it is completely made-to-order. Let
Kitchens By Design customize your
dream kitchen today!
14) Syb’s West End Deli
2151 W Liberty St, Allentown.
610.434.3882
Tues-Fri 8a-3p, Sat 8a-2p, Sun 8a-1p,
closed Mon. The West End’s hometown
deli offers everything from straight-up
sandwiches to whitefish salad, lox &
bagels to vegetarian platters! Syb’s is
also renowned through the Valley for
their breakfast menu.
15) Stooges Bar and Grill
2105 Liberty St, Allentown.
Want to get your business on this map? Contact Christine Poole
at 610.433.8903 x200 or [email protected].
Fall 2012 – Circulation September - December 2012 (Mail date September 19)
Editorial focus: GYPSY and A CHRISTMAS CAROL. This is SPOTLIGHT’s biggest
issue of the year!
Winter 2013 – Circulation February - March 2013 (Mail date February 4)
Editorial Focus: Movie awards season for (the likely Oscar nominees that will play at Civic Theatre), the children’s theatre production and AUGUST: OSAGE COUNTY to debut in March at Civic.
Spring 2012 – Circulation April – June 2012 (Mail date April 5)
Editorial Focus: NEXT TO NORMAL the musical, Civic’s spring films and the Summer
Acting Session for K-12 … plus a preview of our new summer theatre & music offerings!
Summer 2012 – Circulation July – August 2012 (Mail date July 5)
Editorial Focus: Civic’s Summer Theatre season, current film offerings and an update
on the people, places and events that make Civic one of the Lehigh Valley’s premier
cultural destinations.
Spotlight Magazine Advertising Contract
YES! I WOULD LIKE TO RESERVE AN AD FOR THE 2012-2013 SEASON!
Select ad size and number of magazines for which you want your ad to appear:
Size Full page (7.5” x 10”)
Half page (7.5” x 5¼”)
Map Reservation ONLY
4 magazines
$2,275*
$1,250*
$300
3 magazines
$1,850*
$1,015*
$250
2 magazines
$1,375*
$755*
$185
1 magazine
$750*
$415*
$100
*all businesses that reserve an ad automatically get map placement.
Select Magazine
Magazine:
Mailing Date:
Reservation
Deadline:
Artwork
Deadline:
September 1st Jan. 11th
March 18th June 20th
September 6th
Jan. 13th
March 22nd
June 22nd
Fall 2012
Winter 2013
Spring 2012
Summer 2012
September 19th February 4th
April 5th
July 5th
SPOTLIGHT AD SIZES
Artwork:
Camera-ready artwork is enclosed.
Camera-ready artwork will follow by ________.
I’m renewing. Please use the ad already on file.
Full page
7.5” x 10”
1/2 page
7.5” x 5.25”
• Submit Electronic ads and artwork to [email protected]
• PDF – output with fonts embedded. 300 dpi or more, in CMYK color
• TIFF or high quality JPEG – 300-600 dpi, in CMYK color
QUESTIONS? Call Christine Poole at 610.433.8903 x200 or email [email protected]
ADVERTISER INFO
Business or Organization: _______________________________________ Authorized Rep: __________________________________________
Street Address: __________________________________________________________________________________________________
City: _________________________________________________ State: ________________________ Zip: ________________________
Phone: ____________________________ Fax: _______________________ E-mail: ___________________________________________
SELECT PAYMENT METHOD:
MC Visa AMEX
Discover _____________________________________________________
Credit Card #
exp. date
Cardholder signature
Enclosed Check Payable to Civic Theatre of Allentown for $ _____________
Please bill me per issue.
If paid in full at time of purchase deduct 10% off total cost. Non-profit & 19th Street Neighbor discounts are available. Please inquire.
____________________________
___________
__________________________
Signature of Authorized Rep.
Date Civic Theatre Representative ____________
Date
Screen Advertising
the civic difference
Reach an engaged, captive audience. Profile your business on our movie screen!
•
•
•
•
Limited previews before each film – your audience will not
be distracted by an endless stream of coming attractions and
advertising messages.
Our audience is devoted, highly educated and engaged
in the community. They actively seek local businesses and
restaurants.
Screen advertising is easy. You can choose from one of
three plans – Economy, Base or Boost – designed to meet your
budget or needs.
Discounts on additional weeks of advertising. Civic offers
discounts on additional weeks of advertising. Simply, the more
weeks you buy, the lower your running costs.
Our art house audience is worth courting.
National surveys have shown that Art House audiences …
•
•
•
•
•
Are more engaged in advertising messages than any
other medium
Arrive at the movies earlier than their multiplex
counterparts. A recent survey by the Cinema Advertising
Association showed that Arts Cinema audiences were
VERY receptive to pre-movie screen ads – with 89% saying
they watch the ads before the film.
Are less distracted than audiences of other media
Are equally divided between male-female patrons (a
true 50:50 split)
Consist of a large number of affluent “Baby Boomers”
with disposable income
Civic screen advertising begins 30 minutes before each film and advertising space is strictly limited.
Screen Advertising Contract
YES! I WOULD LIKE TO RESERVE AN AD!
CIVIC ECONOMY PLAN
CIVIC BASE PLAN
weekly frequency= 36
frequency/show= 4
select # of weeks
_____(1-5)
_____(6-10)
_____(11-15)
_____(16-20)
_____(25+)
CIVIC BOOST PLAN
weekly frequency= 72
frequency/show= 8
rate
select # of weeks
$35/week
$32/week
$29/week
$26/week
$23/week
_____(1-5)
_____(6-10)
_____(11-15)
_____(16-20)
_____(25+)
weekly frequency= 108
frequency/show= 12
rate
$65/week
$60/week
$55/week
$50/week
$45/week
select # of weeks
_____(1-5)
_____(6-10)
_____(11-15)
_____(16-20)
_____(25+)
rate
$90/week
$82/week
$74/week
$66/week
$58/week
Ad Production:
Send to: [email protected]
Specs: CMYK jpeg, 5”w x 3.75”h, 250-300 dpi.
- Avoid using too many dark tones; light-dark contrast shows up best. You should think of your ad as a billboard and
minimize text.
- You are welcome to place brochures in the lobby of the theatre during the duration of your ad run.
QUESTIONS? Call Christine Poole at 610.433.8903 x200 or email [email protected]
ADVERTISER INFO
Business or Organization: _______________________________________ Authorized Rep: __________________________________________
Street Address: __________________________________________________________________________________________________
City: _________________________________________________ State: ________________________ Zip: _______________________
Phone: ____________________________ Fax: _______________________ E-mail: ___________________________________________
PAYMENT:
-5 weeks or less, pay in full at time of order. 5 weeks or more requires 25% down with balance to be billed monthly.
-Checks and credit cards accepted.
-Discounts are available for fellow non-profits, 19th Street Neighbors and businesses also booking playbill ads.
-Bonus weeks appy if paid in full at time of purchase
SELECT PAYMENT METHOD:
MC Visa AMEX
Contact 610.433.8903 x 200 to get more information.
Discover _____________________________________________________
Credit Card #
exp. date
Cardholder signature
Enclosed Check Payable to Civic Theatre of Allentown for $ _____________
Please bill me
____________________________
___________
__________________________
Signature of Authorized Rep.
Date Civic Theatre Representative ____________
Date
FOR CIVIC USE ONLY:
total:
discount:
$___________
% __________
Date to start running ad:_______/_______/______
total due: =
$___________
End date:_______/_______/______
Playbill Advertising
Reach Top Prospects. Your advertisement at
Experience Great Value! Advertising in Civic’s
Civic shows reaches patrons that are educated,
cultured and engaged in what’s happening in their
community. Civic Playbills are distributed to more
than 25,000 theatergoers each year. These patrons
are among the savviest consumers in the Lehigh
Valley marketplace.
Playbills offer tremendous value – with advertising
plans starting as low as $60.
Target Your Message. Put a new ad in for each
calendar
show! Civic Theatre does not pre-print its Playbill
advertising – allowing you greater flexibility in your
message! Civic Playbills are circulated in October,
December, February/March and May – allowing
you to build your ad around your other advertising
campaigns or your special seasonal sales/
promotions.
Create Your Own Plan. Civic Theatre offers
advertisers flexibility in advertising placement.
Choose one Playbill or up to five a year. You decide
what works best for your advertising schedule.
Support A Lehigh Valley Landmark. When
you advertise with Civic Theatre of Allentown you
not only reach a highly desirable audience but you
also support one of the Lehigh Valley’s cultural,
historic treasures!
GYPSY – October 12-20, 2012
A CHRISTMAS CAROL – November 30- December 15, 2012
AUGUST: OSAGE COUNTY – March 1-10, 2013
Plus, you can add our Civic Theatre School Playbill and reach young families
with your tailor-made message!
CTS SHOW (TBA) – April 11-13 2013
NEXT TO NORMAL – May 3-12, 2013
While most of us slow down over the summer
months – hit by the sweltering heat of those
lazy, hazy days and slowed down by relaxing
family vacations – Civic Theatre has gone full
steam ahead to make some subtle (and not
too subtle) changes to the theatre’s facilities.
While most of us slow down over the summer
months – hit by the sweltering heat of those
lazy, hazy days and slowed down by relaxing
family vacations – Civic Theatre has gone full
steam ahead to make some subtle (and not
too subtle) changes to the theatre’s facilities.
New cushions have been added to all of the seats
in Theatre 514 – giving patrons added comfort and
support. The walls in the 514 have been repainted with
a fresh coat of paint. In addition, the white frosted-film
has been removed from the windows in the Theatre 514
lobby -- giving the room a more open feel. In the coming
months, additional changes will be made to Theatre514
to improve the overall experience for our patrons.
Visitors to Civic Theatre will immediately notice that
the front of the landmark 19th Street Theatre has been
spruced up with a colorful coat of paint to the exterior
doors, poster boxes and door jams. New signage has
been added to direct visitors to the upstairs costume
shop and rehearsal halls, where a mini-makeover is also
taking place that includes a fresh coat of paint on the
walls and floor and new blinds on the windows.
More importantly, after many attempts over the last
few years, contractors have successfully diagnosed and
repaired the leaks in the theatre roof that have caused
damage to the some of the building’s ornate plasterwork.
This milestone is the first in a process that will allow for
a more comprehensive rehabilitation of Civic’s main
theatre. The theatre is also in currently replacing the last
of the building’s fuel-guzzling boilers with a gas-electric
HVAC system to service the theatre’s rehearsal studio
and classroom space.
Civic is also looking at several short-term facilities
projects that may include the repainting and
refurbishment of the Marquis; replacement of windows
on the theatre’s façade; replacement of old and porous
gutters on Theatre514; and refurbishment of the awnings
on the 19th Street Theatre. Civic is also seriously studying
the impact of digital cinema and devising a plan to
improve its projection system and bring it in line with
the demands of the new digital age and current film
distribution network. A comprehensive plan is being
developed for the refurbishment of the theatre’s walls,
ceiling and seating, and a full capital campaign is
expected in the next few years.
All of these projects – whether they involve simple
maintenance or a major capital investment – require
significant funding, volunteer hours and planning.
Patrons interested in assisting Civic in the ongoing
maintenance and revitalization of its facilities may
call interim Managing Director, Michael Traupman,
at 610-433-8903.
Located On Illicks Mill Road in Bethlehem
(between Route 512 and Schoenersville Road)
www.butz.com
Disney’s High School Musical Jr................................................ February 18-20
The Drowsy Chaperone (Lehigh Valley Premiere) ........................................ April 1-17
Private Lives (Noel Cowards intimate comedy in three acts) ................................. June 3-19
The Wedding Singer (The hit “movie musical” adaptation) ..................July 29-August 14
Original Artist Series (To Be Announced)............................................. August 19-21
The Great American Trailer Park Musical (Lehigh Valley Premiere) ....... October 7-23
A Broadway Christmas Carol (Back by Popular Demand) .................... December 2-18
For Tickets call or visit us online
610-865-6665 | www.paplayhouse.org
New cushions have been added to all of the seats
in Theatre 514 – giving patrons added comfort and
support. The walls in the 514 have been repainted
with a fresh coat of paint. In addition, the white
frosted-film has been removed from the windows
in the Theatre 514 lobby -- giving the room a more
open feel. In the coming months, additional changes
will be made to Theatre514 to improve the overall
experience for our patrons.
Visitors to Civic Theatre will immediately notice that
the front of the landmark 19th Street Theatre has
been spruced up with a colorful coat of paint to the
exterior doors, poster boxes and door jams. New
signage has been added to direct visitors to the
upstairs costume shop and rehearsal halls, where
a mini-makeover is also taking place that includes
a fresh coat of paint on the walls and floor and new
blinds on the windows.
More importantly, after many attempts over the last
few years, contractors have successfully diagnosed
and repaired the leaks in the theatre roof that have
caused damage to the some of the building’s ornate
plasterwork. This milestone is the first in a process that
will allow for a more comprehensive rehabilitation of
Civic’s main theatre. The theatre is also in currently
replacing the last of the building’s fuel-guzzling boilers
with a gas-electric HVAC system to service the theatre’s
rehearsal studio and classroom space.
Civic is also looking at several short-term facilities
projects that may include the repainting and
refurbishment of the Marquis; replacement of
windows on the theatre’s façade; replacement of old
and porous gutters on Theatre514; and refurbishment
of the awnings on the 19th Street Theatre. Civic is
also seriously studying the impact of digital cinema
and devising a plan to improve its projection system
and bring it in line with the demands of the new
digital age and current film distribution network.
A comprehensive plan is being developed for the
refurbishment of the theatre’s walls, ceiling and
seating, and a full capital campaign is expected in
the next few years.
All of these projects – whether they involve simple
maintenance or a major capital investment – require
significant funding, volunteer hours and planning.
Patrons interested in assisting Civic in the ongoing
maintenance and revitalization of its facilities may
call interim Managing Director, Michael Traupman,
at 610-433-8903.
While most of us slow down over the summer
months – hit by the sweltering heat of those
lazy, hazy days and slowed down by relaxing
family vacations – Civic Theatre has gone full
steam ahead to make some subtle (and not
too subtle) changes to the theatre’s facilities.
New cushions have been added to all of the seats
in Theatre 514 – giving patrons added comfort and
support. The walls in the 514 have been repainted
with a fresh coat of paint. In addition, the white
frosted-film has been removed from the windows
in the Theatre 514 lobby -- giving the room a more
open feel. In the coming months, additional changes
will be made to Theatre514 to improve the overall
experience for our patrons.
Visitors to Civic Theatre will immediately notice that
the front of the landmark 19th Street Theatre has
been spruced up with a colorful coat of paint to the
exterior doors, poster boxes and door jams. New
signage has been added to direct visitors to the
upstairs costume shop and rehearsal halls, where
a mini-makeover is also taking place that includes
a fresh coat of paint on the walls and floor and new
blinds on the windows.
More importantly, after many attempts over the last
few years, contractors have successfully diagnosed
and repaired the leaks in the theatre roof that have
caused damage to the some of the building’s ornate
plasterwork. This milestone is the first in a process that
will allow for a more comprehensive rehabilitation of
Civic’s main theatre. The theatre is also in currently
YOUR
AD
HERE
Playbill Advertising Contract
YES! I WOULD LIKE TO RESERVE AN AD FOR THE 2012-2013 SEASON!
Ad value by placing your ad in multiple shows!
Add our Civic Theatre School show (CTS)
Please choose from the following:
Outside Back Cover
4 shows
3 shows
Color (5” x 7¾”) $1,280
$1,020
$720
$400
$1,395
(front or back – gray)
$1,195
$950
$675
$375
(5” x 7¾”)
$1,100
$865
$615
(5” x 3¾”)
$615
$485
(Horiz. 5” x 1¾”)
$340
(Vert. 2⅜” x 3¾”)
(2⅜” x 1¾”)
Inside Covers
Full page
Half page
Quarter page
Quarter page
Eighth page
2 shows
2+ CTS
1+ CTS
$1150
$887
$597
$1,300 $1070
$825
$556
$340
$1,200 $990 $765
$515
$340
$190
$665
$530 $425
$295
$265
$190
$110
$375
$305 $240
$175
$340
$265
$190
$110
$375
$305
$240
$175
$190
$150
$110
$60
$205
$175 $140
$95
SELECT SHOWS (if not a full-season reservation)
Show:
Gypsy
A Christmas Carol
August: Osage County
Childrens Theatre (TBD)
Next to Normal
Performance Dates:
October 12-28, 2012
Nov. 30- Dec. 15, 2012 March 1-10, 2013 April 11-13, 2013 May 3-19, 2013 1 show
4+ CTS
Artwork Deadline:
3+ CTS
PLAYBILL AD SIZES
Full page
1/2 page
1/4 page
vertical
1/8 page
horizontal
5” x 7¾”
Sept. 26
Nov. 14
Feb. 13
March 27
April 17
5” x 3¾”
* Ad reservations accepted until artwork deadline.
1/4 page
horizontal
Artwork:
5” x 1¾”
2⅜” x 3¾”
2⅜” x 1¾”
Camera-ready artwork is enclosed.
Camera-ready artwork will follow by ________.
I’m renewing. Please use the ad already on file.
• Submit Electronic ads and artwork to [email protected]
• PDF – output with fonts embedded and artwork at 300 dpi or more
• TIFF or high quality JPEG – 300-600 dpi
QUESTIONS? Call Christine Poole at 610.433.8903 x200 or email [email protected]
• Grayscale or black & white
ADVERTISER INFO
Business or Organization: _______________________________________ Authorized Rep: __________________________________________
Street Address: __________________________________________________________________________________________________
City: _________________________________________________ State: ________________________ Zip: ________________________
Phone: ____________________________ Fax: _______________________ E-mail: ___________________________________________
SELECT PAYMENT METHOD:
MC Visa AMEX
If paid in full at time of purchase deduct 10% off total cost.
Discover _____________________________________________________
Credit Card #
exp. date
Cardholder signature
Enclosed Check Payable to Civic Theatre of Allentown for $ _____________
Please bill me per issue.
____________________________
___________
__________________________
Signature of Authorized Rep.
Date Civic Theatre Representative ____________
Date