Always in trend

Always in trend
Trendy, sexy, stylish
Always in trend
DEAR FRIENDS!
THE BRAND JOY HAS BEEN EXISTING INTERNATIONALLY
FOR 16 YEARS ALREADY. IN UKRAINE JOY CELEBRATE ITS 5TH
ANNIVERSARY IN 2012. THE UKRAINIAN EDITION IS ONE OF THE 4
MOST POPULAR AND WELL SOLD MAGAZINES FOR WOMEN.
WE HAVE BORROWED FROM OUR “PARENT MAGAZINE” NOT ONLY
THE HIGHEST QUALITY STANDARDS BUT ALSO THE MAIN WORKING
PRINCIPLE – TO BE ALWAYS IN TREND.
Ekaterina Travinskaya,
editor-in-chief of JOY
Trendy, sexy, stylish
Joy is a women’s magazine on the latest trends in fashion
and beauty, on how to enjoy life and love. Our USP includes
unique master classes on hairstyle_ and make-up, exciting
reports on love and sex, materials on how to stay positive
and be always in JOY-spirit.
The editors of JOY constantly hunt for all the new and
interesting because being in trend means to never stand
still. During the past 5 years we have matured together with
our readers, have become more serious and stylish. And
the new season is not an exception: new ideas, new rubrics,
new faces are awaiting us. Keep in trend, be with JOY!
Always in trend
STRONG
INTERNATIONAL
BRAND
19
NATIONAL
EDITIONS
GERMANY, AUSTRIA, SWITZERLAND
HUNGARY
TURKEY
SERBIA, MONTENEGRO
BOSNIA HERZEGOVINA
ROMANIA
SLOVAKIA
CROATIA
RUSSIA AND KAZAKHSTAN
UKRAINE
ESTONIA
LITHUANIA
LATVIA
POLAND
BULGARIA
Trendy, sexy, stylish
1 576 000
608 000
85 000
Circulation overall
monthly circulation
Circulation in Germany,
Austria, Switzerland
Circulation
In Ukraine
Always in trend
JOY
AUDIENCE
Sense of humor, desire to get the best
of life and enjoy every moment –
that’s what distinguishes a JOY reader.
She is always in motion,
experimenting with her image and
testing something new. Fashion,
beauty, celebrities – fi rst of all, she is
interested in the latest news
of the world around.
20-35 YEARS
YOUNG
PURPOSEFUL
SELF-LOVING, TAKING
CARE OF HER APPEARANCE
LOVES SHOPPING
***TNS Ukraine (MMI 2010/4-2011/1)
Trendy, sexy, stylish
33%
42%
68%
78%
Medium- and top-level
Managers
Financially Independent
In search of their
dream man
Entertainment and
pleasure are important
Always in trend
FASHION IN JOY
Trends from catwalks, celebrities`
style, exclusive home-produced
shooting – in our fashion pages you
will fi nd not only bold ideas but
also practical advice. Our mix
of mass-market, high street
and luxury brands helps each reader
to create her own image.
CAN BUY EXPENSIVE
CLOTHES
AND EVERYTHING
THEY WANT:
73%
66%66%
THE READERS
OF JOY:
have an average
income
***TNS Ukraine (MMI 2010/4-2011/1)t
Trendy, sexy, stylish
Jo
y
Pin
k
Co
sm
o
have a high income
El
le
27%
52%
53%
Always in trend
BEAUTY IN JOY
Hairstyle, make-up, face and
body care, and all novelties –
this is what we write about in each
issue. Each shooting is accompanied
by step by step instruction with
detailed explanations.
RUBRICS:
TRENDS
MAKE-UP
HAIRSTYLE
CARE
FRAGRANCE OF THE MONTH
***TNS Ukraine (MMI 2010/4-2011/1)
Trendy, sexy, stylish
Audience
JOY
48%
36%
16%
buy mass-market beauty
products
can buy premium beauty
products
sometimes buy selective
beauty products
Always in trend
LIFESTYLE
IN JOY
Style and comfort in everything
are important to our readers
that`s why they care not only
about their appearance but also
about their entourage.
RUBRICS:
CARS
GADGETS
INTERIOR
GOURME
***TNS Ukraine (MMI 2010/4-2011/1)
Trendy, sexy, stylish
JOY
AUDIENCE:
89%
32%
79%
22%
loves music
visits exhibitions
uses the internet
has a car
Always in trend
REPORTS IN JOY
How to fi nd and hold on to the dream man –
the question, that all of our readers
are interested in. Psychological articles,
humor columns, explicit material on sex
and expert`s advice guide our reader
to the happier, more JOYful life.
63%
70%
regularly visit
beauty salons
go shopping
twice a month
58%
go to night clubs
JOY
AUDIENCE:
94%
like to read
83%
frequent bars, cafes
and restaurants
55%
often visit theatres
and concerts
***TNS Ukraine (MMI 2010/4-2011/1)
Trendy, sexy, stylish
Always in trend
DISTRIBUTION
KIIEV AND CENTRAL FEDERAL DISTRICT — 22 %
Kiev, Chernigov, Zhitomir, Sumy
Western district — 14,5 %
Lvov, Lutsk, Rovno, Ternopol, Khmelnitsky, Ivano-Frankovsk, Chernovtsy, Uzhgorod
CENTRALWESTERN DISTRICT — 13 %
Vinnitsa, Cherkassy, Kirovograd, Poltava, Dnepropetrovsk
EASTERN DISTRICT — 18 %
Kharkov, Donetsk, Lugansk
SOUTHERN DISTRICT AND CRIMEA — 27 %
Odessa, Nikolaev, Kherson, Zaporojie, Simferopol
NUMBER OF POINTS OF SALE IN UKRAINE —
MORE THAN 13 000
Trendy, sexy, stylish
Always in trend
advertising & PR of JOY
Loyal
audience
Each season we support our issues
with extensive advertising campaign
on TV, radio and internet.
Video clip example . Supporting advertising on TV and Radio. During from 24.05.2011
till 06.06.2011 2 TV and 2 Radio-canals.
50%
47%
46% 46%
Television:
TET, STB
Radio:
Gala- radio
Hit FM
Cinema
In winter we started a promotion with
our readers – “The best bride” with LOEWE
as the partner. The creator of the best
collages won perfumes from LOEWE.
In every issue we announce two
promotions. The readers may send a SMS
and win trendy clothes, cinema tickets, am
interesting book, jewelry and many other
prizes.
“Vykrutasy”, “Lubov-Morkov”, “Friends
with benefits”.
***TNS Ukraine (MMI 2010/4-2011/1)
*Exclusive audience everyone, almost everyone, the half
Trendy, sexy, stylish
El
le
Pin
k
Co
sm
o
www.cosmo.com.ua
www.TerraWoman.com.ua
www.w2w.com.ua
www.ex.ua
www.mail.ru
www.ukr.net
www.orakul.com
www.testoteka.ukr.net
Jo
y
Internet:
Exclusive audience
of the JOY magazine*
36%
Always in trend
JOY SPECIAL
PROJECTS
FASHION SPECIAL: 1/1 ADV. + 1/1 PAGE
BEAUTY SPECIAL: 1/1 ADV. + 1/1 PAGE
BOOKLETS: SIZE 160X253 MM
SPONSORSHIP OF THE «HOROSCOPE»
trendy photoshooting
FASHION SPECIAL: 1/1 ADV. + 1/1 PAGE
WHY
SPECIAL?
BEAUTY SPECIAL: 1/1 ADV. + 1/1 PAGE
trendy photoshooting
FASHION SPECIAL: 1/1 ADV. + 1/1 PAGE
SPONSORSHIP OF BOOKLETS HOROSCOPE:
SIZE 160X253 MM
CREATIVE APPROACH
INDIVIDUAL PERFORMANCE
NTERESTING CONTENT, CREATED
ESPECIALLY FOR OUR READERS
OPPORTUNITY TO USE NEW WAYS OF
COMMUNICATION WITH CONSUMERS
Trendy, sexy, stylish
TECHNICAL
SIZES:
Advertorials
Booklets
Contests/actions, cross-promo
Advertorial + photobank
Advertorial + illustrations
Advertorial + collage
Advertorial + photo survey
Illustrations + collage
Always in trend
booklet insertion
TIPPED-IN INSERTS
POSSIBILITIES OF
SPECIAL ADVERTISING
PROJECTS
LOOSE INSERTS
SAMPLES INSERTED OR GLUED INSIDE OR ON THE COVER PAGE OF THE MAGAZINE
GLUED-ON SAMPLES ON ADVERTISING PAGE
TIPPED-IN CARD/BOOKLET ON ADVERTISING PAGE
TIPPED-IN INSERT WITH PERFORATION OR WITHOUT
GATE-FOLDER INSIDE AND OUTSIDE
TIPPED-IN BOOKLET ON PERFORATION
CD-ROM AND DISCOUNT CARD AS LOOSE INSERTS
RATE FOR LOOSE INSERTS: 60 eur/1000 COPIES +5 %
FOR POSITIONING +vat
RATE FOR TIPPED-IN INSERTS: 65 eur/1000 COPIES +5 %
FOR POSITIONING +vat
Calendar production & insertion
Cover placement
Trendy, sexy, stylish
Always in trend
digital
publishing
The development of information technologies make it easier
to reach elite audiences!
Applications for mobile devices, like IPod, IPhone and
Android are becoming more and more popular
Press continues to further increase
readership on the account of online
versions of its editions in the Internet
THE SHARE OF THE EDITIONS WITH
ON-LINE VERSION, %
56%
44%
Have on-line version
Don't have on-line
version
Trendy, sexy, stylish
IpAD
Always in trend
BRIEF
Client
Product
Target Audience
Goal of Campaign
MAIN IDEA
Philips
Philips
Women, 18-35 years old
To create the first digital woman’s magazine for tablet
computers in Ukraine
To increase brand awareness using
special edition for iPad
DESCRIPTION
JOY FOR IPAD
EXAMPLES
JOY IS THE FIRST WOMEN’S MAGAZINE THAT CREATED SPECIAL
INTERACTIVE APPLICATION FOR IPAD
The application offers some tablet features: animation, active buttons, text size
option, etc.
Advertising materials are integrated in the editorial content and are of
interactive character
Trendy, sexy, stylish
мода
Always in trend
deadlines
ISSUE
139
BOOKING
MATERIALS DEADLINE
on sale
02/2012
24.11.2011
16.12.2012
20.01.2012
03/2012
29.12.2011
27.01.2012
24.02.2012
04/2012
02.02.2012
24.02.2012
23.03.2012
05/2012
29.02.2012
22.03.2012
20.04.2012
06/2012
05.04.2012
27.04.2012
25.05.2012
07/2012
03.05.2012
24.05.2012
22.06.2012
08/2012
31.05.2012
22.06.2012
20.07.2012
09/2012
02.07.2012
23.07.2012
24.08.2012
10/2012
02.08.2012
23.08.2012
21.09.2012
11/2012
30.08.2012
21.09.2012
19.10.2012
12/2012
27.09.2012
19.10.2012
16.11.2012
01/2013
29.10.2012
19.11.2012
21.12.2012
Trendy, sexy, stylish
Always in trend
CONTACTS
Deputy General manager
Andrey Vdovichenko
Address: Vladimirskaya, 101 str., 4f floor
Tel: +38(044) 496 83 84
Email: [email protected]
Head advertising sector
Elena Matushenko
Address: Vladimirskaya, 101 str., 4f floor
Tel: +38(044) 496 83 84
Email: [email protected]
Advertising Manager
Victoria Valkovich
Address: Vladimirskaya, 101 str., 4f floor
Tel: +38(044) 496 83 84
Email: [email protected]
We look forward to COOPERATING with you
Trendy, sexy, stylish