(Microsoft PowerPoint - Michel et Augustin
Transcription
(Microsoft PowerPoint - Michel et Augustin
Bonjour ! Prior to read these slides, 3 VERY important steps : 1/ Have a bite of our Petits Sablés or Petits Carrés 2/ Check out our fancy website www.micheletaugustin.com and Facebook fan page fr-fr.facebook.com/MichelEtAugustin 3/ That’s all ! Our crazy adventure ! Looking for the two nutty French fellows? That’s us! Michel has 2 houseplants, a bike and not much hair left. Augustin has a funky truck with 5 baby seats and a puff in his fringe. At the Banana Plantation*, our ambition is to make the planet smile: - By preparing tasty and healthy products made out of natural ingredients of premium quality (fresh butter, sea salt…) that you may easily have in your kitchen, also referred to as “cupboard cooking”. - By broadcasting on a day to day basis our exciting, lively and a very peculiar adventure. 100% authentic. *our delightful offices Key figures : Founded 2004 in Augustin’s kitchen, Paris. A smiling team of 40 people. 2012 turnover = 18,5 M€ (+36% vs. 2011) 2012 export turnover = 1,5 M€ 5 categories : snacking, cookies, crackers, yogurts and desserts Pictures speak louder than words! Augustin and Michel first met at school, aged 14. 2004 : they wrote a guide about the best bakeris in Paris and started to bake cookies in Augustin’s kitchen. 2007 : we deliver directly thousands of stores, even with Augustin’s bike ;) Cows are beginning to spread in Paris and Bill Gates reveals his secret ! From 2009 to now : more than 50 products have been released, sometimes during crazy conferences with our « cow fancy dress ». Fans are now in all major cities in France and abroad, where we set up tasting sessions and street happennings. Snacking ranges FrenchFrench-licious shortbread cookies 40g • • • • Slightly-salted butter Chocolate drops Vanilla and poppy seed Cocoa Puff pastry biscuits 30g • Caramelized sugar • Natural vanilla • Chocolate drops Super Cookies with a melting heart 60g Small chocolate and biscuit Square 73g • • • • Slightly salted biscuit and dark chocolate Caramel biscuit and milk chocolate Hazelnut biscuit and dark chocolate Nougatine biscuit and milk chocolate This little one comes along with the coffee ! These products are delivered retail-ready to maximize impulse sales performances. • Milk chocolate and hazelnuts • Chocolate drops and dark chocolate Regular cookies ranges Cookies from France 160g FrenchFrench-licious shortbread cookies 120g • • • • Slightly-salted butter Chocolate drops Vanilla and poppy seed Cocoa • Chocolate drops and cocoa • Milk chocolate and hazelnuts • Chocolate and nougatine Super Cookies with a melting heart 180g Puff pastry biscuits 120g • Caramelized sugar • Natural vanilla • Chocolate drops • Milk chocolate and hazelnuts • Chocolate drops and dark chocolate Collector Collector box 240g An assorment of our French-licious shortbread cookies 6x40g : 3 crazy designs ! Crackers 29 Small frenchfrench-licious crackers 120g • • • • Thyme and pink berries Sweet chili and grilled onions Parmesan and mustard seeds Goat cheese and rosemary Export activity We target all the major cities around the world, in both western and fast growing countries. As in France, we aim to penetrate these markets with strong and long term partnership with upscale retailers and premium fast food chains. In France, our exclusive partnership with Monoprix has grown to reach 6 M€ turnover. We’ve already broken into these markets : *Switzeland *BeNeLux *Dubaï *Hong Kong *Singapore *Japan *South Korea *USA Actions and promotional tools Impulse display for OOH Cow arch Luxury corner with both fresh and grocery products. A shop within the shop Box displays for cookies and crackers Tasting session in Hong Kong Merci ! My name is Antoine CHAUVEL Export Manager Tel : +33 1 71 18 11 78 Mobile : +33 6 14 83 51 19 Email : [email protected] La Bananeraie 3.0 Métro Billancourt (ligne 9) 151, rue de Billancourt – 92100 Boulogne-Billancourt FRANCE