PRESS RELEASE

 Epinal, 26 October 2013 PRESS RELEASE The mythical Grand Chef jacket now in Lady version ! To meet the expectations of an increasingly female clientele, Bragard is adapting its Grand Chef jacket for women Chefs! The "Grand Chef Lady" is specially form-­‐fitting for women, while conserving the features that made the success of the initial version: • premium quality Pima Premium combed-­‐cotton, a 100% French cotton woven and bleached in the Vosges, for cutting-­‐edge style • apparel of peerless quality: 5-­‐yarn assembly, topstitched lining, finishing-­‐off stitches at sensitive points • hand-­‐made cloth buttons which endure • eyelet vents under the arm for comfort of essential movement. Traditionally attentive to restaurateurs and chefs, Bragard is now adapting to the feminisation of the profession and proposing women’s models in most of its ranges, while still remaining faithful to criteria of comfort and style. Created in 1976, in collaboration with Paul Bocuse, the Grand Chef jacket today outfits the leading chefs in the gastronomy world. Flagship product of the Bragard brand, it has become the epitome of French expertise. With the women’s version of this emblematic model, Bragard asserts its place as the favoured partner of French restaurateurs. The company is pursuing its research to propose creations tailored to the demands of restaurant, hotel, catering and food service trades. Ambassador of French gastronomy and loyal to Bragard apparel, Paul Bocuse has contributed to the renown of the brand in France and throughout the world, which is a note of pride for the company! The encounter with the famous Starred Chef marked a turning point in the life of Bragard since the Grand Chef jacket was immediately adopted by Bocuse. It was at his request that the first tricolor collar was designed and which is now a sign of recognition for the Meilleurs Ouvriers de France. This collar has become the world emblem of excellence for French culinary art. Press Contacts Agence Abrasive Anne Alba: 04 26 00 25 16 Karine Michaud: 06 50 61 06 64 [email protected]