CAROLINAS

Eye on Design
ASID Carolinas
Chapter Magazine
Issue Number 33
Summer 2012
Beautiful Charleston!
This year’s host city for the
2012 Fall Conference
CAROLINAS
CAROLINAS
Communications Director Message
Stay Relevant as a
Design Professional
My company is forever challenging us to reach beyond what
we’re doing today. Some days I get downright frustrated with
learning some new technology or weary from studying for yet
another exam to improve my credentials, but most days it’s
what gets me excited about being a design professional and it
keeps me relevant. I’m fortunate to work for a company that
doesn’t rest on their laurels but encourages us to take risks and
innovate. To assume that our business and the market for our
services will be the same in a few years is ignorant. Here are
some ways you can encourage a culture of innovation to at least
stay relevant if not one step ahead:
Interact with your customers. Social media sites make it easier
than ever to connect with your customers. How can you capitalize on what has them excited or fix what might have them
frustrated? And while publishing has suffered, don’t overlook
the impact of trade publications – if you’re not part of the story, then you need to maintain pace with
where the world is going or risk being left behind.
Look at the competition, at your client’s buying habits and how they could benefit from what a design
professional can offer. If your head is buried in the sand or only navel-gazing at your own company, you
can’t watch for the latest trends, ideas, or applications in our industry.
Get involved in our industry. Annual tradeshows such as High Point Market, NEOCON, Winter, Spring
and Fall Conferences held by our chapter each year , touring the work of others, or serving as a committee
member or on the Board of our chapter enable you to stay current and provide a platform to showcase
your latest and greatest ideas.
Align your talent management strategy with your business goals. Your ability to thrive comes down to
your people. They are the ones who brainstorm ideas, create inventive new designs or processes, interact
with your suppliers, and market your company. Do you encourage your employees to be innovative, or to
stick to the script?
• Hire people who will be willing to take risks and who can keep your company moving forward.
• Encourage innovation through performance goals and pay.
• Reinforce your emphasis on innovation in your communications and corporate culture throughout your
companies.
You don’t have to be in technology or an automotive manufacturer to feel the pressure to stay innovative
and relevant. All businesses should feel compelled to push beyond their status quo.
Rebecca Cantrell and I hope that this Summer 2012 issue of Eye on Design– Carolinas does just that!
Oh...and we’ll see you at the 2012 Fall Conference in Charleston, right?
Cameron Wilson, ASID, IIDA, AAIA, LEED AP BD&C
Communications Director 2011-2013
[email protected]
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SUMMER 2012
| CAROLINAS CHAPTER
Eye on Design
ASID Carolinas
Chapter Magazine
Issue Number 33
Summer 2012
Beautiful Charleston!
This year’s host city for the
2012 Fall Conference
ON THE COVER:
Historic Charleston, SC will be the host city for
this year’s 2012 Fall Conference Event October
4th, 5th and 6th. Come learn, relax, rejuvenate,
meet some new friends and get re-acquainted with
some old ones. There’s something for everyone at
this year’s conference.
Table of
Contents
CHAPTER NEWS
CAROLINAS
Communications Director’s Message. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
President’s Letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
ASID CAROLINAS
CHAPTER OFFICE
111 W. Main St, #100,
Garner, NC 27529
800-276-0070
919.861.0844
919.779.5642 Fax
[email protected]
ASID NATIONAL
608 Massachusetts Ave NE
Washington DC 20002-6006
Tel: (202) 546-3480
Fax: (202) 546-3240
Toll free: (800) 610-ASID (2743)
[email protected] • www.asid.org
EDITORIAL STAFF
Communications Director
Cameron L. Wilson ASID, ,LEED AP BD+C,
AAIA, IIDA
ASID Carolinas 2011/2012 Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
ASID Report Shows Improvements Across Sectors and Regions . . . . . . . . . . . 5
ASID Chapter Leadership Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Spring Market at High Point. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Event Calendar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
ASID 2012 Fall Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Party with a Passion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
South Carolina Interior Design Coalition Update . . . . . . . . . . . . . . . . . . . . . . . . . 9
Designer Spotlight - Kathryn Taylor, ASID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
ASID Member Profile - Ed Star, FASID . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Debbie Dunlap Passes NCIDQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Quarterly Newsletter Editor
Rebecca Cantrell, Allied ASID
CHAPTER ADMINISTRATOR
Shaun Barbour, PhD
Design Community Focus: Metrolina. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Photoshop: Give it a Try! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
IP Spotlight: The Legrand Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Design Viewpoints Series Topics Focused on Communication,
Modern Living, and Macro Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
PUBLISHING STAFF
Advertising Sales
Sue Hardesty • 469-789-4306
Eye on Design magazine is published quarterly
for the ASID Carolinas Chapter of the American
Society of Interior Designers by DSA Publishing
& Design, Inc. Editorial content and the Eye
on Design magazine are controlled and owned
by the Carolinas Chapter of ASID. Reproduction
of this publication in whole, in part, in any
form is strictly prohibited without the written
permission of the Carolinas Chapter of ASID.
STUDENT NEWS
The Exciting Journey Begins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
INDEX OF ADVERTISERS
LaneVenture’s Fully Upholstered Furniture. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Hunter Douglas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
CAROLINAS CHAPTER |
SUMMER 2012
|
3
President's Message
CAROLINAS
ASID CAROLINAS CHAPTER
111 W. Main St, #100,
Garner, NC 27529
BOARD OF DIRECTORS
President
Susan Cree, ASID , LEED AP
828-252-8868
[email protected]
Past President
Cheryl S. Smith, ASID
828-693-8430
[email protected]
Oh, My Glory ! I Do!
Leadership Lessons from Dr. Seuss
This year marks the 108th birthday of the late Theodor Seuss
Geisel, fondly known to all of us as Dr. Seuss. His colorful and
well-illustrated “Quotable Quotes” continue to remind me of
important life lessons. I believe that there is a lot to learn from
Dr. Seuss on leadership! In the spirit of the Dr. Seuss’s, “ freezybreeze-made-these-three-trees-freeze” rhyme … here are three” C’s on leadership”:
President-Elect
Candice M. Morgan, ASID
828-242-5857
[email protected]
• Camaraderie. “It is fun to have fun, but you have to know how.”
Building true camaraderie means being oneself, presenting a welcoming atmosphere; and
encouraging a sense of “team” in your chapter.
Financial Director
Agnes H. Willcox, ASID
843-319-0300
[email protected]
Communications Director
Cameron L. Wilson, ASID, LEED AP BC+ D,
AAIA, IIDA
843-577-4444
[email protected]
Professional Development Director
Kathy Lenser, ASID
864-884-0248
[email protected]
Design Community Director
Vicky Serany, Allied ASID
919-362-5143
[email protected]
Recording Secretary
Wendy Haeberle, ASID
828-772-4892
[email protected]
• Commitment. “I meant what I said and I said what I meant,”
Being a leader, means standing firm behind your team, speaking on their behalf, defending as
needed, giving credit where credit is due and (probably most important of all) … earning their
respect and trust every day.
• Confidence...: “Oh! The Places You’ll Go! You’ll be on your way up! You’ll be seeing great
sights! You’ll join the high fliers who soar to high heights.”
Confidence, not only in themselves but in others and their teams. Good leaders encourage
others to fly high! They set others up for success, giving up the limelight, letting others shine
and truly enjoy seeing others learn, grow and succeed (98 and ¾ percent guaranteed!).
"Why, ladies and gents, youngsters and oldsters,
your heads will quite likely spin right off your shouldsters!"
So hurry! Step Lively ! Quick, Ladies, and gents !
And get in to your seats in my Tent-of –all Tents!
My Parade of Parades is about to commence.”
“This way to the BIG TENT!”
… If I Ran the Circus by Dr. Seuss
At-Large Director
Christian Fiorilli, Industry Partner
704-907-1948
[email protected]
Student Representative
CHARLESTON, SOUTH CAROLINA
October 5th & 6th
… For the time of your life !
Whitney Pope, Student ASID
864-844-7054
[email protected]
Chapter Administrator
Shaun Barbour, PhD
919-861-0844
[email protected]
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SUMMER 2012
| CAROLINAS CHAPTER
SUZA J. CREE, ASID, LEED AP BD+C
ASID Carolinas Chapter President 2011/2012
ASID Report Shows Improvements Across Sectors and Regions
As reported in the recent “Eye on Design,” a national ASID magazine.
The American Society of Interior Designers announced the results of
its Interior Design Billings Index for the first quarter of 2012. Member
firms reported increased billings for the third consecutive month, ending
March with an index score of 62.5, up 13 points from the previous quarter,
and nearly five points from the prior year.
“This is very positive news for the building industry, and in particular,
for interior design services,” said ASID economic advisor Jack Kleinhenz,
Ph.D. “The ASID Billings Index has shown a solid pattern of increased
activity over most of the past year, led by continued demand for
remodeling projects versus new construction spending.”
Index highlights include:
Improvement in the interior design industry is broad-based. Firms of all
sizes posted a billings index of 50 or above. Firms employing between
two and nine people led growth, with their responses yielding a
billings index of 64.9.
Conditions improved across all regions. Firms in the Midwest, South and
West regions reported gains, as did the Northeast, which had previously
reported a decline. The West region, in particular, reported increased
billings in 13 out of the past 15 months.
Billing results varied by marketing sector. Single homes, Office, Hospitality,
and Government/Institution reported increases in billings for the quarter.
Multi-family/senior housing, retail, entertainment, healthcare/medical,
and education reported decreases in billings for the quarter.
Three Month Outlook: rising non-labor costs and limited employment
growth. Over half of the respondents expect prices to rise, while none
of the respondents felt prices would fall. One in ten firms hired at least
one new employee in the past three months, and one of every six firms
indicated they would hire in the next three months.
Six Month Outlook: the economic outlook is expected to improve. Although
the ASID Billings Index ended the quarter well above 50, ASID firms
expect business conditions to be about the same in the future. In March
2012, the ASID Business Outlook Index was 72.3, down slightly from the
prior quarter’s index of 74.3. Both the Conference Board’s consumer
expectations and ASID confidence indicators rebounded in December.
The cumulative gain over the past several months has put both indexes
at their highest point, which is consistent with the tenor of economic
data for the first quarter of 2012.
Note: Launched in November 2010, The American Society of Interior
Designers (ASID) Interior Design Billings Index tracks performance
data for billings, inquiries and product sales specific to the interior
design industry. The index is based on a monthly survey of 300 firms
and provides a tailored perspective on billings, business conditions and
economic outlook. The results are compiled into diffusion indexes centered
on 50, with scores above 50 indicating an increase in billings, and scores
below 50 indicating a decline. More information on the index can be
accessed at: www.asid.org/idindex.
ASID Chapter Leadership Conference
By Candie Morgan, ASID, Chapter President Elect 2012-2013
Greetings! Susan Guest and I, your incoming President Elect and President,
traveled to the windy city for two days of leadership training and team
building at the ASID Chapter Leadership Conference as part of ASID @
NeoCon in Chicago. We were both very excited for the opportunity to
collaborate and form meaningful relationships with other leaders from
48 ASID Chapters, as well as receive the needed tools, skills, and information to keep our Carolinas Chapter membership fresh and informed.
Training is intense but provides us opportunities to make connections
with not only other chapter leaders, but with ASID Headquarters Staff,
Board of Directors, and Chapter Support Teams as well.
Thank you for the opportunity to serve and we hope you share our excitement as we begin this new journey. Please come alongside us as there
are many roles to fill, new people to meet, unfamiliar places to visit, and
many possibilities to help build our Chapter stronger.
Opportunities are never lost; someone will take the one you miss.
~Author Unknown
Candice M. Morgan, ASID
ASID Carolinas Chapter President Elect 2011-2012
President–Elect (2012-2013) Candie Morgan, ASID and Susan
Guest, ASID (2013-2014), traveled to the windy city for two days of
leadership training and team building at the ASID Chapter
Leadership Conference as part of ASID @ NeoCon in Chicago, IL.
CAROLINAS CHAPTER |
SUMMER 2012
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5
ASID Carolinas:
Well Represented at this Year’s Spring Market at High Point
By Emily Walser
For 10 days every spring and fall, High Point, NC becomes a mecca for
designers, furniture manufacturers and buyers from around the world.
As we have for the last couple of markets, ASID Carolinas has had a very
visible and important presence at market. Thanks to our volunteer
members and our Industry Partners, this year we had another spectacular space. To each of you who worked shifts and greeted visitors and
fellow ASID members, as well as prospective members, THANK YOU.
We were also fortunate this year to host Randy Fiser, EVP/CEO of ASID
for his first High Point market experience. He was joined by Troy Adkins,
VP Membership and Industry Development, also new at National, and
Heidi Salati, Director of Member Programs. They had a series of meetings with key market personnel along with having a presence at larger
events sponsored by ASID, such as the CEU presentations on Sunday,
Monday and Tuesday and at a reception hosted by Currey & Co for ASID
in their showroom on Sunday afternoon. In addition to our ASID Carolinas
Event
Calendar
July
16
SCIDC Strategic Planning • 9:00 am
19
Design Community Meetings
August
17
4th Quarter Board Meeting / High Point, NC
17-18
Board, Chair & Design Community Training
High Point, NC
20
3rd Monday ASID Carolinas Board Conference Call
12:00- 1:00pm
September
3rd Monday ASID Carolinas Board Conference Call
12:00- 1:00pm
October
4
1st Quarter Board Meeting/ Candi Morgan Presidency
2012-2013/ Charleston, SC
5-6
Fall Conference / Charleston, SC
* Refer to the ASID Carolinas website at asidcarolinas.org for further
details on meetings and events.
6 |
efforts with our booth at Market, several members of the ASID Carolinas
hosted Randy, Troy and Heidi to a dinner on Monday night in Kernersville.
This was a chance for leaders of our Chapter to personally engage Randy,
Troy and Heidi in conversations about the new leadership at ASID, the
goals and future of ASID and how our Chapter can continue to partner
with National in future events. After three hours of conversation and
great food we all departed with a renewed excitement and energy about
ASID and the future of our Chapter and our Society. We look forward
in continuing to support ASID National and in fostering continued engagement with Randy, Troy and Heidi.
A Special Thanks...
3rd Monday ASID Carolinas Board Conference Call
12:00- 1:00pm
18
17
Those attending the Currey & Company reception ( from left to
right) included: Randy Fiser, Troy Adkins and Emily Walser.
SUMMER 2012
| CAROLINAS CHAPTER
Our space for this Spring’s
market was made possible
by Jeff Brown, Coalesse
and Emily Walser,
Steelcase (chairs); Tim
Schelfe of Schelfe &
Associates (Lighting and
accessories), Cheryl Smith,
Susan Carson, Emmy
Williams, Suza Cree, Paige
Caruso of Susan Carson
Associates, Inc. and Susan
Carson who both set up
and tore down our booth.
Missy Caulk and her
husband stored items
between markets and also
helped with set up and
tear down at previous
markets. Approximately
75,000 attend each market
of over 10 Million square
feet of show space in 180
buildings. Kudos to the
Carolinas Chapter for promoting what ASID is all about!
ASID 2012 FALL CONFERENCE
SAVE THE DATE
Thursday, Friday, Saturday
October 4th - 5th - 6th
Saturday Night Oscar Night Gala
CHARLESTON, SOUTH CAROLINA
Choice of Hotels: BEACH or HISTORIC DISTRICT
CAROLINAS CHAPTER |
President–Elect (2012-2013) Candie Morgan, ASID and Susan
SUMMER 2012
|
7
Party with a Passion SCIDC Benefit: A Huge Success!
A fundraising event was held on May 31st at 6:00 pm to raise awareness for the South Carolina Interior Design Coalition at Stuckey Brothers
Furniture at 1113 Johnnie Dodds Blvd. in Mount Pleasant, South Carolina.
The event sponsored by ASID and IIDA included a silent auction of
amazing interior products donated by friends and supporters of our
legislative efforts as well as several interior design members.
Dionne GadsdenWilliams, Allied
Member ASID (right)
enjoy the program with
Donna Horack, ASID,
event coordinators and
Martha Ann Stuckey,
event hostess (shown
beyond) at the well
attended Party with a
Passion event to raise
awareness for Interior
Design Legislation.
Over 75 guests enjoyed delightful appetizers and wine while mingling
with friends, old and new. The Charleston Symphony Orchestra League
invited their volunteers, and many of them came and supported the SCDC
efforts with their purchases. The highlight of the program was featured
guest speaker, Raymond Waites. Design innovator and trend leader in
home fashion, Waites told of his climb to the top of the design profession with laughter and warm remembrances. He also shared a remarkable home he designed and guided the audience through a visual presentation
describing details and describing how he was able to achieve remarkable results. Questions for Raymond were lively and fun ….all in all, it
was a memorable evening.
In particular, our Coaltion leaders are to be commended for their hard
work in putting this event together: Donna Horack, ASID, Nicole Norris,
ASID, Dionne Gadsden, Allied ASID, Jane Jilich, ASID and others. We
would also like to thank the hosts, Lee and Martha Ann Stuckey who
Interior Designer and
Guest Speaker
Raymond Waites
enlightened and
entertained the audience with his quick
wit and passion for
design at the Party
with a Passion event
held at Stuckey’s
Furniture in Mount
Pleasant, SC
Anita King (left), and
Jesse Phipps both of
Ink Interiors, enjoy the
festivities at the Party
for Passion event
whose evenings proceeds benefitted SCIDC
Legislation.
worked tirelessly to make this evening an event to remember. We are
deeply indebted to them for their creativity, generosity and for all of their
staff support. Special thanks to those who donated auction items, including
but not limited to:
Aubergine Home Collections, Braxton Culler, Four Seasons Furniture,
Hancock and Moore, Hekman Furniture, Hooker Furniture, Horack
Patch & Associates, Hub City Art & Design, Jessica Charles, J Douglas
J Rhodes Interiors, Jane Jilich Interiors, Karen Sulsona LMT, L & J G
Stickley Furniture, Lane Venture Raymond Waites Couture Collection,
Laurel House Designs, Lexington Home Brands Furniture, Libby Langdon,
Nicole Norris Design Studio, Oriental Rug Weavers, Prosource, Randall
Allan Furniture, Serta Mattress, Steinworld, Stuckey Brothers Furniture,
The Daniel Island News and Whitecraft Furniture.
About SCDC
Jane Jilich, ASID and Past President of ASID Carolinas, welcomes
guests at the registration desk at the Party with a Passion event.
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SUMMER 2012
| CAROLINAS CHAPTER
The South Carolina Interior Design Coalition is made up of hundreds
of designers and industry partners promoting the registration of interior designers in South Carolina. We are dedicated to pursuing the regulated practice of interior design professionals; recognizing that the
occupation protects and enhances the health, safety, and welfare of
people occupying interior spaces. We also look to protect the consumer
from unqualified designers practicing in our states.
LEGISLATION
Making Progress, Making History
South Carolina Interior Design Coalition Update
By Nicole Norris, ASID - SCIDC President
We have had some very busy months with the South Carolina Interior Design Coalition.
In the beginning of March, Duval Acker and Nicole Norris had a productive meeting with
Rep. Dan Hamilton from Greenville, South Carolina. Jonathan Stanley from the Mohawk
Group set up the meeting and, together, the group was able to convince Rep. Hamilton of
the importance of the Design Legislation. He signed on to become a sponsor at the
conclusion of that meeting.
ASID and IIDA co-hosted an SCIDC Fund-raiser in Greenville, SC on March 27th at Coffee Underground.
Thanks to Marta Callis and Dee Dee Bonds, and especially to Brook Gaddy from Patcraft, for sponsoring the
event! The group had a successful silent auction and Nicole was able to brief the designers present about the
Legislation, underscoring the importance and the process of contacting our State Legislators.
On April 11th, Nicole Norris and Jane Jilich, along with our one of our lobbyists, Heather Smith, met with
Greg Foster, Rep. Bobby Harrell’s Chief of Communications, to explain the benefits of our bill. The information was well received by Mr. Foster who said he would communicate our reasoning behind the bill to
Speaker Harrell, who is Republican and is generally of the de-regulation mindset.
In mid-May, ASID provided the SCIDC funds to re-design the website and prepare for the Strategic Planning
meeting, which will be held on July 18th, 2012.
SCIDC had an event “Party with a Passion” at Stuckey Brothers Furniture in Mount Pleasant On May 31st,
2012 with renowned designer Raymond Waites as our speaker. Special thanks to Donna Horack and Dionne
Gadsden-Williams for organizing the event and Martha Ann and Lee Stuckey for hosting the event and Silent
Auction. This well attended event was not only a fun-filled, but also raised some much needed funds for the
Coalition’s efforts!
In May we were hoping to have a LCI Sub-committee meeting, which unfortunately, didn’t materialize.
Chairman Sandifer, who had previously stated he would grant our group a hearing, pulled back due to opposition he received from the AIA. Rep. Jenny Horne, who has now taken the lead as our sponsor from Rep.
Joan Brady, has been informed by Capitol Consultants and still plans to support our cause in the next legislative session.
Additionally, Nicole Norris and Donna Horack met with the new Director of the LLR Holly Pisarik on
Monday, June 11th to discuss her philosophy with regards to our legislation. Holly, who has recently taken
over the position previously held by Katherine Templeton, shared important information in understanding
ways to effectively mobilize during the next legislative session.
Our Strategic Planning meeting will be July 18th. I urge you all to get engaged and please let me know if you
would like to attend this important event which will determine the future of the SCIDC and our Design
Legislation!
Nicole Norris, ASID can be reached at (803) 773-8083 or [email protected]
CAROLINAS CHAPTER |
SUMMER 2012
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9
Designer Spotlight:
Kathryn Taylor, ASID / Senior Associate
Kathryn Taylor is a licensed interior designer working
for The Freelon Group Architects, in Durham, North
Carolina. She specializes in libraries, museums and
cultural centers and is involved in all phases of design
from programming through construction administration. Kathryn’s first degree was in Chemistry from
Louisiana State University. She moved from New Orleans
to the Research Triangle Park (RTP) to work for an industrial enzyme company doing research. She determined
shortly after working in that field that it was not where
she saw herself in 20 years. Consequently, she went back
to school to follow her true passion of design. She attended
a local program at Meredith College. Her thoughts about
her roundabout path to the interior design field:
“My first degree set me back a few years, however I gained valuable experience learning how to work as a team and interact with clients. My path
was obviously not as straightforward as most. I always had a love of
architecture, art history, and design, but never saw interior design as a
real job opportunity. I could not have been more wrong. I think you have
to follow your passion and at the end of the day do what makes you happy.”
“As it relates to museums or libraries, I think
you learn through doing, and everyone has to
start somewhere. You do your research, attend
conferences/seminars, and learn through other
experts or consultants. The expertise will come
along with the opportunities afforded you.”
One of the great things she likes about being an interior designer is that
she has such a wide range of responsibilities and never gets bored. A
typical day might involve travelling to a client meeting to review programming needs, presenting design options and visiting a site under construction. When she’s in the office, her daily tasks include collaborating with
project teams on the development of interior spaces, working on budgets,
reviewing construction documents, coordinating with consultants,
redlining submittals and the list goes on.
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SUMMER 2012
| CAROLINAS CHAPTER
“I’ve been
very fortunate
to work on a
wide range of
project types.
I specialize in
library design;
however, I
have also
worked on
higher education, office,
healthcare,
pharmaceutical laboratories, cultural
centers, and museums. The
library and museum sector
has been extremely
rewarding. There is something gratifying about
completing a project and seeing the impact it has on the public, once in
use. I feel like all our hard work has been rewarded and is purposeful.”
Kathryn approaches museum work much the same as she would a library
or healthcare facility. Although museums are specialized spaces with
vastly different requirements in terms of program, materials, and FF&E,
she still takes the approach of first understanding what the clients overall
goals and visions are, then working to create that space within the allowable requirements.
In her spare time, Kathryn does pro bono work for a few clients that
don’t have the budget to hire an interior designer but have some money
to put towards small capital improvements. She also loves to do pen and
ink illustrations when she has down time. And of course, she always has
friends that ask her to "help out" on small, upfit jobs.
When asked what advice she would give to students entering the field
for the first time, she suggests that a student should get as much experience as possible while still in school. This is extremely helpful not only
in finding a job after graduation, but in helping to determine exactly what
area of design one may want to practice.
LEGISLATION
ASID Member Profile
INTERVIEW with Ed Starr, FASID
By Tim Schelfe
Ed, you have been a long time member of our chapter. Will you briefly tell us some of your past roles
or positions with ASID Carolinas?
I was the last President of the Carolina Chapter of AID
(American Institute of Interior Designers) which consolidated with NSID (National Society of Interior Designers)
to form ASID in 1975. At that time AID was considered
primarily a professional organization of residential interior designers and NSID was primarily considered commercial interior designers.
I also served as Vice President of the ASID Carolinas Chapter
(this was before the positions of Past President and President
Elect) and served as Chapter Treasurer and Chapter
Secretary. In addition to these positions I also served
several terms on the ASID Chapter Board and chaired
numerous ASID Carolinas Committees.
In addition to your service with our Chapter you also served with
the National ASID. How were you involved with National ASID?
I served on the:
• ASID National Board of Directors for 2 years;
• Ethics Committee for 3 years (reviewed and ruled on ethics cases from
all chapters);
• Council of Fellows (reviewed and determined members nominated for
Fellowship),
• National Nominating Committee (determined nominees for officers
and board):
• STEP Program (19 years – conducted workshops throughout the country
to assist members in preparation for NCIDQ Exam – averaged 6 to 8
per year);
• AID Accreditation Exam (predecessor to NCIDQ Exam – passed in
1968)
• NCIDQ Accredited
What led you to join ASID?
In 1967 I was design director for a commercial design firm and working
on projects jointly with an independent designer in Charlotte. He was
a member of AID and convinced me that there were distinct advantages
to being a member of a professional design organization. I applied for
membership – in those days it was a more complicated process than
today, involving several interviews with individuals and committees and
a vote for final approval by the chapter board. Upon approval, I was
encouraged to apply for the ASID Accreditation Exam, which I took and
passed, becoming the second accredited member in the chapter. This
mentoring designer soon left the Charlotte area and went on to become
a nationally recognized and published designer with a large architectural firm in Texas. My involvement in activities of the chapter led to
me serving on the chapter board; chairing committees;
supervising the chapter providing vignette designs at the
Southern Living Show in Charlotte; and eventually to
becoming president of the chapter. I was chapter president at the time when AID and NSID consolidated to form
ASID (approximately 37 years ago). Because the consolidation was not approved the first time it was voted on by
the total membership of all the chapters, this resulted in
me serving as chapter president for over two and a half
years.
What ASID events and chapter happenings stand
out in your memory?
In the early days of the chapter, there was more feeling of
a community and friendship. There was not the concern
with technology which we experience today, and not the
sense of instant communication and immediate knowledge of all that was happening in the world – and yet I feel
that the members experienced a closer bond with fellow
members and long lasting friendships were established,
which I don’t sense today. We would have at least four
chapter meetings per year (the economy was totally different then and
demands on our personal and professional time did not seem as severe
as today) and there seemed to be much more involvement by a larger
portion of our membership – far fewer members than today, but more
personal contact). If a chapter member or member of their family were
seriously ill, or passed away, everyone in the chapter was made aware there was more of a sense of family and community. We were maybe not
as obsessed with professional issues or technology as today; it was a more
personal atmosphere. It was a different day and the pressures of the
economy and the profession did not seem so all consuming. Participation
in chapter sponsored Design Showhouses was a great way to be in contact
with other professionals, do something for local causes and charities,
and have our design skills viewed by the public.
Due in a larger part to this past recession, professional organizations have seen a decline in membership. In what way has your
involvement with ASID helped you professionally in your career
and in your life?
My involvement with ASID, both with the local chapter and at the national
level, has given me the opportunity to meet and interact with other professional designers from throughout the nation. These contacts have resulted
in lasting friendships and professional advancement which I would never
could have experienced on my own. The exchange of professional opinions, design direction and regional differences in approach to design
solutions [have been enlightening]. I have been exposed to points of view
and approaches to the profession that have influenced me through the
years. The opportunity to travel throughout North America through
involvement in various aspects of ASID has enabled me to see and experience areas that I would probably not have otherwise. ASID has definitely broadened my horizons and enhanced my professional approach.
What do you see for the future of our profession?
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11
LEGISLATION
I believe that there is good and bad news regarding the future of the
design profession. The good news is that most potential clients are more
concerned than ever regarding their environment and surroundings,
which creates more potential needs for our design services. But in order
to properly fulfill these needs, we are going to be required to make changes
in the ways we do business and provide for our clients.
projects. I believe this professional attitude and respect has improved
over the years, but still has a way to go. One truly strong professional
organization (ASID) representing the profession overall would, from my
point of view, be a step in the right direction toward [attaining] the professional image that we need to project in order to warrant the respect that
is deserved. We still have a very fragmented and unorganized professional image with some of the public and allied professions – and only
we as a united professional group can change that.
The typical client today is much more informed and exposed to design
solutions and related products and furnishings than ever before, thanks
to the media, information on the internet, publications and HGTV. But
knowledge and exposure can be a dangerous
thing, if not properly evaluated and used. There
PROFESSIONAL PROFILE
is as much exposure to bad design as there is
to good design, and many cannot determine
the difference. It is more important than ever
that we, as professional designers, educate our
Education
Virginia Commonwealth University: BFA Interior Design
clients in functional and aesthetic aspects [of
Duke University: Major in Business and Fine Arts
design]. Because of all this information and
Design and Sales Contract and Residential Design projects throughout the Southeast.
examples floating around in front of them,
Experience
Participation in over twenty ASID Designer Showhouses in NC and SC.
many think they know as much or more about
Design projects published in Southern Accents, Southern Living, House
design than we do. This is an issue which we
Beautiful, Charlotte Woman, Housetrends and Interior Design magazines.
will be dealing with more and more in the
Design and Sales Positions:
future.
Ed Starr, FASID
Also, we all need to evaluate our own areas of
expertise and interest and determine what
areas of design specialization we are most
skilled in and market those specific skills to
clients. Most in the design profession are
becoming more specialized, just as in every
other profession, and as a result we will be
working more as design teams in the future,
rather than one designer handling every aspect
of a major project. I have experienced this
myself over the last several years and have
teamed up with another designer and a contractor
with great detail skills on several design projects
which have resulted in a very successful collaboration. The other designer’s area of expertise is space planning and technical areas, mine
are finishes, color and furnishings details, and
the specialized contractor successfully combines
our input. We have just completed our fourth
project together and are in the planning stages
of the next one. This type of joint effort will
be the future of our profession [and will enable
us] to give our clients the best results possible.
And we will be working more as consultants,
leaving the providing of furnishings and other
materials based on our specifications to other
sources which can better provide those items.
If you could wave a “magic wand,” what
would be your vision for
the profession of interior design
and for ASID?
Ideally, I would like to see the profession viewed
with more respect and equality by allied professions with whom we frequently collaborate on
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•
•
•
•
•
Penegar Contract Furnishings: Director of Design
Edward H. Springs Interiors: Interior Designer
Odell Associates Architects: Director of Interior Design
Ed Starr Associates: President / Owner, Interior Designer
Starr Design Resources: Marketed a variety of design sources
to Designers and Architects throughout NC and SC
• Marlite Corp.: Marketed architectural wall systems to Designers
and Architects throughout NC, SC, TN and VA
• Ed Starr, FASID Design Consultant: Award winning and published
design projects for residential and contract clients.
Teaching
Interaction
Winthrop University: Served on Advisory Board for Interior Design.
Juried student design competitions. Guest Speaker.
Queens University: Taught Interior Design in continuing education
program for several years.
Central Piedmont Community College: Taught classes in Business Practices
for Interior Designers and Advanced Design Studios.
STEP Program for National ASID: Conducted seminars for eighteen years
for ASID – to prepare members for NCIDQ Examination.
Professional
Organization
Participation
AMERICAN SOCIETY OF INTERIOR DESIGNERS (ASID)
Carolinas Chapter ASID: Participated in all aspects of the chapter, including
serving in all Chapter Officer Positions and several terms on the
Chapter Board of Directors. Chaired numerous committees.
Received Dora Gray Award for Design Excellence – 1994
Received Honor Award for Residential Design – 2006
Received First Place Award for Contract Design – 2009
National ASID: Served on the National Board of Directors for two years;
the National Ethics Committee for three years; the National
Nominating Committee and the National Council of Fellows.
NCIDQ Certified (National Council for Interior Design Qualification)
Elected a Fellow of ASID (FASID) in 1998 – the highest honor
Awarded a member for contributions to The Society and the profession.
Personal
Married to Victoria Sheppard Starr
Debbie Dunlap Passes NCIDQ
Debbie Dunlap, President of Dunlap Interiors, Inc. recently
acquired her NCIDQ certificate. Debbie shares some helpful
advice about her experience in taking the exam.
of ASID, I do know it cost me several opportunities to be
considered for the Carolinas Chapter Board and other
committees that I had interest in working on.
What led you to the decision of taking the NCIDQ Exam?
Was this always a goal of yours?
How has earning your certificated affected your role
as an educator?
I have been teaching students about the importance of the
NCIDQ for years, first when I taught at Winthrop University,
and now at The Art Institute of Charlotte. As an educator,
I am a resource for my students so this as another example
of where I can help my students while advancing the design
As a graduate of Winthrop University, it was understood
from the beginning of my education that I would take the
exam. To prepare, I took the STEP program, spoke with
other design professionals who had taken the exam, took
numerous practice tests, and read and studied tirelessly.
Did you have any struggles along the way?
Actually yes, I would be remiss to say that it wasn’t a difficult test. The
practicum part was not as difficult for me because my design skills are
solid. The multiple choice parts were a different story! I took those two
parts several times because I am not a great test-taker and I over- analyzed
the questions. I became frustrated so I took a break for a couple of years
while I was completing my Master’s Degree at The University of NebraskaLincoln. I went back to finish the multiple choice parts after I finished
graduate school. I tend to be determined and persistent when I want to
accomplish something.
How can this impact your professional opportunities?
I believe this will allow more opportunities for me professionally, as a
designer and as an educator, as well as providing opportunities in the
organizations to which I belong.
Did you ever see a situation where not having your
certificate held you back?
Professionally speaking, not that I am directly aware of, but I always
suspected that it cost me several positions I attempted to secure. In terms
profession.
What advice would you give to those seeking to take it?
First, take advantage of all study opportunities. ASID has the STEP
program, which is excellent! The trainers who lead that program understand how to help prepare the test taker. NCIDQ has numerous resources
that can be found on their website, including books you can order, practice tests, and other materials.
Next, talk with other design professionals who have already taken the
exam. Their input on preparing and what to expect is invaluable.
Finally, take the exam as soon as possible in your career before you get
too comfortable in one area of design expertise, because the exam covers
all areas of the profession. The longer you wait, the easier it becomes
to over-analyze the questions, making the exam even more difficult.
A special thanks…
The real credit for this accomplishment lies with my husband, Edward,
and the professors, mentors, colleagues, students, family, and friends
who have always believed in my talent and abilities from the beginning. There’s no way I would have achieved this without each and every
one of them.
Registration for this year’s Real World Design Week opens in June
RealWorld DesignWeek is a national mentoring program offering both
hands-on and online learning experiences to introduce students to the
real world of interior design. The program is designed to educate the
next generation of designers and provide them exposure to professional
practices and access to career development training.
professionalism including:
• composition of a professional introductory business letter
• construction of a cover letter and resume
• proper business etiquette and attire
• correct use of digital communication
Real World Design Week exists exclusively for ASID members. During
the week—November 4-10, 2012—ASID student members will visit the
work locations of ASID designers, industry partner reps and educators
to shadow for a day.
On the back end, “Position” reinforces the importance of follow up to
address:
• continued business etiquette
• how to maintain contacts
• how to expand experience into possible internship or job placement
• how to use experience as a stepping-stone to a future career
Real World Design Week is book-ended by a pair of online instructional seminars— “Prepare” and “Position”—hosted by prominent guest
speakers.
On the front end, “Prepare” educates students on various aspects of
Real World Design Week will launch simultaneously nationwide each
November in every ASID chapter. For questions on how to register and
get involved, e-mail: [email protected].
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SUMMER 2012
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13
Design Community Focus: Metrolina
By Pam Jones
Metrolina Design Community Chair
It’s been an exciting year for The Metrolina Design Community. We
began our 2012 year in January with a meeting hosted by Crossville Tile
and Stone, located in Charlotte, NC. The speaker, James Malkin, presented
and demonstrated a new software program called Visoft. The program
allows designers to design a kitchen, bath, or outdoor area using Crossville’s
tile and stone products, creating a virtual space that can be manipulated
and then printed to replicate a magazine photo. The presentation was
impressive, creating a new opportunity for design professionals to present
their designs.
In April, Metrolina members enjoyed a presentation hosted by Industry
Partner Suzanne Pizio of Ferguson Plumbing in their Showroom in
Charlotte, NC. The presentation centered on the importance of social
media for small businesses. There was also an interesting discussion
about design blogs, and ASID member and blogger Amy Vermillion was
on hand to share her experiences as a local design blogger. We were also
happy to have Holly Phillips, who is a Charlotte designer and blogger,
join us for the meeting. Holly and Amy attended Kravet’s BlogFest in
NYC in May, meeting Designers and bloggers from all over the U.S. and
visiting the Kips Bay Show House.
On April 20th, the Kravet, Lee Jofa, and Brunschwig and Fils Showroom,
located on Cedar Street, in Charlotte, NC, hosted an event for area
designers. Scott Kravet, Creative Director, presented the 2012 Spring
Line. Designers enjoyed previewing the Kelly Wersler and Candice Olson
fabrics, as well as hearing Scott Kravet’s interesting stories about his
family’s business.
The summer ASID
meeting for the Metrolina
Design Community, scheduled for July 19, 2012 from
6pm until 7:30pm, will be
hosted by The Lark and
Key Art Gallery, located
at 128 East Park Ave., Suite
B, Charlotte, NC. The topic
of the evening will be The
Art of Personal Connection:
From Artist to Gallery to
Customer. We look
forward to this exciting
presentation, and to
previewing their beautiful
works of art.
By way of introduction,
Lisa Femrite and Scott
Clark have graciously
volunteered for two open
positions in the Metrolina
Community. Lisa Femrite
will become the new ASID
Co-Chair for the Chapter
beginning Fall 2012. Lisa
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has just opened Vonn Studio Designs, located at 1401 Central Ave, Suite
200-C, in Charlotte, NC. She has a background in marketing and administration and graduated from CPCC in 2009 with an Associates of Applied
Science in Interior Design. She is passionate about delivering innovative ideas for residential and commercial design. We appreciate Lisa
accepting this position, and believe she will be an excellent co-chair –
we welcome her vivacious spirit and know she will be as asset to our
ASID family.
Scott Clark, the District Sales Manager for General Shale Brick, attended
our April meeting, and expressed an interest in getting involved in the
design community. General Shale Brick is a National ASID Industry
Partner, and is approved for CEU courses. He has enthusiastically accepted
our offer to be involved as an ASID Carolinas Industry Partner. We are
planning to offer a CEU meeting in the fall, the date and time will be
announced soon. Welcome to ASID Scott!
The April 2012 Charlotte Home and Garden Magazine recognized fellow
ASID Designer, Laura Archibald. The article featuring Laura is titled
Rooms We Love, Patterns That Pop - Congratulations Laura!
Pam Jones volunteered for the Metrolina Design Community Co-Chair
position during the summer of 2009, and had the honor of working with
Chair Mary Randall Rhyne for 2 years. She works as a full time Sales
Associate for Kravet, and moved into the ASID Chair position last year.
As a graduate of Queens University’s Interior Design program, she
volunteers as a mentor to the Interior Design students, working to get
them involved as student members of ASID Carolinas. She will continue
her commitment as ASID Co-Chair for the Metrolina Design Community
for 2012-2013. The Metrolina Design Community Chair position is
open, so if you’re interested, please contact Pam. [email protected]
STUDENT
NEWS
The Exciting Journey Begins!
New Interior Design graduates of the class of 2012 tell us their plans as they begin their professional journey.
SHAWN ROBBERSON
Shawn is currently looking for a changeling entry
level position where he can expand his LEED
knowledge, flex his Revit skills, and be part of a
great team. “ I’m excited and looking forward
to starting my career."
JILLIAN BRIGMAN
Jillian graduated from Queens University in
Charlotte, NC and is currently job hunting. “I’m
excited about starting my first position as a professional interior designer. “
JAIME TOTHEROW
Upon graduation in May from Anderson University,
Jaime has accepted a position with Cheryl Smith
Associates and will be working towards completing
the NCIDQ requirements. She is looking forward
to the next phase of her journey as a Design professional.
MICHELLE ALDRICH
Michelle graduated from the Art Institutes (RaleighDurham) in June. “I've got a free lance project
right now, but am looking for full time employment with a professional design company. I'm
confident I'll find something soon!”
HANNAH MASSEY
A recent graduate from Meredith College, Hannah
is now living in Washington DC working as an
Outreach Intern at KaBOOM! KaBOOM! a national
non-profit invested in making sure every child is
in walking distance of a playground. Hannah
hopes that while at KabOOM! she can discover
where her interest in community development
and urban planning will take her next.
WHITNEY POPE
After completion of her interior design degree
in May from Anderson University, Whitney is
doing a little soul searching to answer questions,
like “What & Where”. She is ready for her journey
and a future career in Interior Design and hopes
to land a position with a firm that works in
both Residential and Commercial design. In the
meantime, she will begin working with the HGTV
Show, “Property Virgins”, in July.
MEREDITH MIRICK
Since I graduated from High Point University
in May, I have traveled home to Arlington, VA,
(Washington, DC area) and continued to work
for Topline Home Staging Company in Fairfax,
VA. I will also be beginning some intern work for
this summer with a design company, Canvas LLC
which is located here in Arlington, VA! I am excited
to begin pursuing my passion for design in the
many different opportunities that Interior Design
offers!
ALLEE PARROTT
Since Graduating in May from Anderson University,
Allee has been looking for a position abroad. She
has recently accepted an internship with J & A
Interior Design Co. Ltd. in Shenzhen, China and
is excited to begin this new adventure and her
career.
STACEY EVANS
Since graduating from Queens University in
Charlotte, NC, Stacey Evans has continued working
part-time as a designer/color consultant for one
of Sherwin Williams’s boutique retail stores
assisting customers with paint color and wallcovering selections. She is currently designing a
custom armoire as a side project. Her goal is to
work for an architectural or interior design firm
bringing her creativity and design skills to a new
level.
DANIELE COX
Since graduating from the Art Institute in Raleigh
Durham, Daniele has been busy looking for her
first design position. She has applied for interviews from Syracuse, NY to Fayetteville, NC. and
is optimistic that she will find something soon
as she begins her professional career.
CAROLINAS CHAPTER |
SUMMER 2012
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15
Photoshop: Give it a Try!
By Rebecca Cantrell, Allied ASID
As we all know, technology plays a significant role in our society. If we adapt to the changing times, we are able to use today’s leading technology to
make our assignment and project work easier and more efficient, therefore saving time and energy on behalf of our clients and ourselves. Many programs
can assist us, such as apps on smartphones and the Revit program which have previously been mentioned in our past articles. One that has not yet
been mentioned, but that is particularly significant in our field, is the Photoshop software program .
If you aren’t familiar with Photoshop, it can seem a bit overwhelming, but
knowing a few simple tools, such as how to transform an image to illustrate something to a client, can take you a long way. One of my favorite
tools in Photoshop is called the Polygonal Lasso Tool. This tool allows
you to select anything you like by making a circuit in any size or shape
you desire around it, by the click of a mouse. Once the circuit is complete,
it will “blink,” which allows you to alter the selected area in any way
The Clone Stamp is
another useful tool.
This tool allows you
to copy a desired
area, and apply it to
another. This is
helpful if there are
any imperfections in
a space, or if you
would like to make
changes for a “beforeand-after” effect. For
example, you have
the image of a room before a renovation, and would like
to get rid of the accessories such as a painting on a wall,
or details on a coffee table. To use the Clone Stamp,
you can go to the area that you would like to duplicate,
press the alt key, and click the mouse. After the selection has been made, apply the selected range over the
area you want to change by clicking and dragging the
mouse. With this single tool, an entire region can be
rendered completely different.
Understanding the capabilities of these two simple tools
will help provide you with the kinds of capabilities
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without altering the entire image. Other tools, such as the Marquee tool,
create circular or rectangular shapes, and are able to accomplish this task
as well, but the Polygonal Lasso Tool allows you to select a specific area
in a custom-style shape. This tool is commonly used to quickly change a
wall color, or to add a glow of light from a light source to provide a
visual understanding of how the space will more accurately render with
the chosen wall color, ceiling pendant, or lamp.
Photoshop has to offer. This
program can seem a bit daunting
with its multiple applications
and this brief explanation doesn’t
begin to cover all the abilities
that Photoshop has to offer. But
consider practicing its many
faceted applications one step at
a time, and in no time you will
master the benefits that it can
offer the design professional.
IP Spotlight: The Legrand Group
By Rebecca Cantrell
An Industry Partner of the American Society of Interior Designers-Carolinas
Chapter provides sophisticated lighting products for the Design Professional.
ASID Carolinas “Eye on Design” spoke with Trip Speight about the company
and its benefits to the design industry.
Trip, please tell us briefly about Legrand and your role in the
company:
Well Rebecca, as a designer professional I’m sure you will agree that the
smallest detail can make all the difference. Our company was founded on
the principles of industry-leading innovation and great design. Legrand has
transformed the world of lighting control products from a functional necessity to an elegant accent. Selecting the perfect light switch or dimmer can
elevate your next project in ways you've never imagined. My role is to develop
our specification channel and to assist developing our Lighting Showroom
Program to the design professional with my counterpart Scott Connell.
What types of services do you provide and how does that affect the
client’s designer’s budget?
We not only manufacture 3 different ranges of decorative lighting control
and home systems, but we assist with layout and design of each individual
project. We assess each designer or architect's project and prescribe solutions that offer the best fit. We realize that the ASID family is focused on the
smallest of detail. When specifying lighting, we ensure the designer has
the proper control of the fixture as well as the proper aesthetic of the switch
and wall plate for the project. We do have the ability to customize the product
to the project and can even customize the wall plate on the wall. Between
the three ranges, we can accommodate every budget, be it small or large,
residential or commercial.
What are some common challenges that typically arise that
Designers overlook or need a better understanding of when working
with your line of products?
The largest challenge we see is that the ASID designer has carefully designed
a project down to the smallest detail but leaves the switch and wall plate
choice to the electrician. This rarely achieves the desired results because the
electrician is focused on the technical aspects of the project and getting
the project completed and not on selecting the best functionality and aesthetics
aspects for the client.
How do your services/products contribute to sustainability?
Legrand contributes to sustainability by focusing on three guiding
principles: Environment, Social and Governance. Our entire
commitment to sustainability can be found on our website at:
www.legrand.us/aboutus/sustainability/our-approach.aspx
How does Legrand approach each project installation?
We approach each installation knowing that there is a specialized team
working with each client. We are cognizant that each team member has a
goal. We work with each ASID designer, architect, builder or contractor to
evaluate the product(s) that fit(s) their particular project needs to ensure
those goals are being met. We aspire to start the conversations with ASID
designers concerning our line of products from the beginning of their projects,
and to assist them in the implementation to the completion of that project.
Does Legrand do more residential or commercial project work?
We work in both residential and commercial projects equally and have the
team to support both types of specifications.
Any advice or words of wisdom that you could share with designers
and architects to better prepare them when this service or product
is needed on a project?
Lighting is a crucial component to any project. From a bathroom to a boardroom, lighting makes the room complete. Don't forget this final detail –
the control of that lighting, dimmer, or wall plate selection makes that project
holistically cohesive from a design standpoint. Legrand can support any
project through completion. Educating yourself on the advantages of what
these line of products can do for your projects should not be underestimated.
What has been Legrand's involvement in ASID? Have they had any
specific involvement before?
Legrand is new to ASID, having been involved for slightly over a year. Our
decorative product lines have brought us to together. We are members of 11
chapters and have participated in several events and sponsorships that have
helped us develop key relationships. Participation is key with ASID and
we will continue to be involved in the future. From Florida to New York,
Houston to Minneapolis, we seek to educate every ASID designer in America
about Legrand.
More about Legrand
Legrand: The Smallest Detail Can Make All the Difference
From lighting controls to home technology products, Legrand believes
that design should never take a backseat. With three comprehensive
lines, including the contemporary Studio Collection and the Italianinspired BTicino Axolute range, Legrand makes it simple for you to put
the perfect finishing touches on any project.
The Studio Collection
Inspired by design and color trends from around the world, The Studio
Collection is the first lighting control offering of its kind. By pairing
titanium edging with sculptural form-factors, this suite of products
allows you to make a statement with every switch. The collection
includes switches, wall plates, and dimmers, as well as home systems
such as intercom, whole-house music, camera, and home automation.
In addition, Studio includes wireless lighting control systems, the perfect
solution for residential renovation projects. Learn more at
www.legrand.us/studio or call 919.673.6884.
BTicino Axolute
The Axolute range from BTicino features a bold, sophisticated design
reflective of its Italian heritage. The full offering of light switches,
outlets, wall plates, and ultra-luxe home automation options are available in a wide range of materials and finishes to complement any decor,
from leather and wood to Alessi Stainless Steel and real Swarovski crystals. Learn more at www.bticino.us or call 919.673.6884.
Lighting Controls from Legrand
Legrand has a rich history in the lighting control industry, and offers a
full suite of options including multiple dimmer interfaces and advanced
wireless control of lighting scenes. These high performance products
enable effortless control of all bulb types - from standard incandescent
and halogen to advanced, energy-efficient CFL and LED bulbs. Learn
more at www.legrand.us or call 919.673.6884.
CAROLINAS CHAPTER |
SUMMER 2012
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17
Design Viewpoints Series Topics Focused on
Communication, Modern Living, and Macro Trends
The Design Viewpoints Series, a popular annual designer seminar series,
was hosted by The High Point Market Authority in association with
the American Society of Interior Designers (ASID). All seminars in the
Design Viewpoints Series were free to interior designers and retailers
attending High Point Market during the week of April 22-24, 2012.
Stay tuned for future programs offered in Association with the High
Point Market in High Point, NC.
This year’s series included a discussion about how communication impacts
the bottom line, how consumers truly live today, how you can design for
the changes, and how to prepare for the top macro trends coming in 2013.
The Design Viewpoints Series has been hugely popular for the High
Point Market and ASID by offering a series of topics critical to the success
of designers and retailers. The design community is important to the
High Point Market and this series was just one of the many ways to
support and promote interior designers.
Reports Heidi Salati, Director of Education, ASID: ASID is proud to join
High Point Market in offering top-notch speakers on hot-button
topics. Our focus is to develop events that are educational as well as
inspiring. Working together with High Point Market has given ASID the
chance to offer its members another quality educational opportunity.
Good Ol’ Summer Time!
Angela Merola, a 25 year veteran of Fortune 1000 companies,
delivered a CEU presentation entitled “Top Communication; Tips
to Boost Profits” on Sunday, April 22 , 2012. The Design Viewpoints
Series, a popular yearly designer seminar series, is hosted by The
High Point Market Authority in association with the American
Society of Interior Designers
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LaneVenture’s Fully Upholstered Furniture
By Meara Spillum, Allied ASID
Finally, it’s summertime and time for fun summer
colors, summer styles, and the new LaneVenture Fully
Upholstered Outdoor Living Collection. Fully customizable upholstered sectionals, slip-covered outdoor
dining chairs, skirted sofas meant to stay right by the
pool. Who knew it would finally be okay to have a sofa
on your front porch (cinder blocks not included)? LaneVenture’s
WeatherMaster has created a drool-worthy line of outdoor living
furniture that is perfect for a sunroom or fully exposed outdoor space.
The collection showcases simple, clean lines and a light scale with an
Made from marine-grade plywood with an engineered interlocking
frame design, this fully upholstered collection is relaxed, yet elegantly tailored with a comfort fit for the finest resorts and exquisite
homes.
18 |
SUMMER 2012
| CAROLINAS CHAPTER
interior sofa look. At first glance, one would not even dare leave such
pretty pieces out in a rainstorm, but with the patented All Fiber Draining
cushions plus an outdoor “sling” fabric used as seat-decking material for
long term comfort, water passes through and air circulates to quickly
dry out each cushion and frame. Made from marine-grade plywood with
an engineered interlocking frame design, their fully upholstered collection is relaxed, yet elegantly tailored with a comfort fit for the finest
resorts and exquisite homes. Visit www.laneventure.com for the entire
product line.
Meara Spillum, Allied ASID, is an Interior Designer at Jeff Lynch,
Greenville, SC
Fully customizable upholstered sectionals meant to stay right by the
pool all summer long.
Hunter Douglas
FASHION IN
motion
Motorized window fashions merge the ultimate in beauty and functionality.
Hunter Douglas
offers an array of
beautiful, motorized
window fashions
that will appeal
to the tastes and
styles of your most
discerning clients.
Popular motorized systems include:
PowerRise® 2.0 with Platinum Technology
For opening and closing shadings and shades.
PowerGlide® 2.0 with Platinum Technology
For traversing sheers and rotating vanes.
Silhouette® window shadings offer PowerRise 2.0 with Platinum Technology.
Hunter Douglas motorized options enhance child safety.
ashion forward now has more moves
than ever before. Whether you’re
designing one room or an entire home,
Hunter Douglas offers an array of beautiful, motorized window fashions that will
appeal to the tastes and styles of your
most discerning clients.
The patented, battery-operated Platinum™
Technology system provides the ultimate
in control, reliability and quiet operation.
A simple press of a button from a remote
control or a wireless wall switch can
raise, lower, or traverse individual window
fashions or groups of window fashions, all
at once. It’s the perfect solution for those
hard-to-reach windows where manual
operation is difficult. And a sophisticated
Contact your Hunter Douglas Design Center
Partner to access all the resources you need
to make selling motorized Hunter Douglas
window fashions easier and more profitable.
For more information, visit
growyourdesignbusiness.net/partners.
choice when ease-of-use is called for.
The elimination of operating cords makes
Hunter Douglas motorized options an
especially good choice for enhanced
child and pet safety.
All Hunter Douglas products are custommade to each client’s unique specifications
and the selections are endless, too, ranging
from energy-efficient honeycomb shades
to gorgeous window shadings and privacy
sheers, with hundreds of colors and finishes
to choose from. Dressing windows with
these exceptionally beautiful and highly
functional, motorized window fashions
is one more way to get your business
moving, as well.
© 2012 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas. 6/12
Motorization on Vignette® Modern Roman
Shades is a luxurious option for the bath.