Winter 2011 - ASID Los Angeles Chapter

WINTER 2011
In this Issue:
Hospitality Hotshots
PAGE 22
Are You Hot Enough
For Hollywood
PAGE 28
West Adams High
PAGE 24
LA Design Star
Tracy Murdock
PAGE 18
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THE DESIGNER’S DREAM
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ORGANIC MATTRESSES
PRESIDENT’S MESSAGE
CA LOS ANGELES
I am passionate about design and about helping our organization thrive; I hope you are too. The days of just
sitting and waiting for clients is long gone. Everyone needs to promote themselves. Get out. Get involved.
Volunteer. Not only are you putting yourself in the public eye, you are enriching yourself as a person.
One of the first events we had this year was the October Tabletops at the L.A. Mart. We had a fantastic turnout
from our IP's displaying new product and a wonderful panel discussion on Enlightened Business Practices. We also
had a lot of rain that day. What we didn't have, was a great turnout from our designers. Although, we had a lot
of RSVP's, only half showed. I am sure we all understand that we supply lunch for the number of RSVP's and our
IP's. That costs us money. We donated over $500.00 in food to the Downtown Women's Center that day. The
ladies were thrilled to receive food from Louise's Trattoria. However, we were not so happy to have spent that
money and have to give it away. If you RSVP, please show up. If you cannot make it, call and cancel. It’s common courtesy and no chapter wants to waste money.
We have many fun events planned for this year:, a studio tour, a wine tour, a historical home tour (or two), as well as the Dwell show and
others still in the think tank . I hope to see many of you at our events. Please check our website to see which committee is right for you.
Let's make this a year where we come out of the cocoon.
Victoria Reitz, ASID President Los Angeles Chapter
President, ASID CA Los Angeles Chapter
ON THE COVER:
In this Issue:
Hospitality Hotshots
PAGE 22
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Are You Hot Enough
For Hollywood
PAGE 28
West Adams High
PAGE 24
LA Design Star
Tracy Murdock
PAGE 18
EXAM DATES
AND
APPLICATION
DEADLINES
2010-2012 CALENDAR
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Spring 2011 NCIDQ Examination
JUNE 1, 2011
Fall 2011 Application Deadline
SEPTEMBER 30-OCT 1, 2011
Fall 2011 NCIDQ Examination
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DECEMBER 1, 2011
Spring 2012 Application Deadline
MARCH 30-31, 2012
Spring 2012 NCIDQ Examination
4
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
818.991.1020
SHOWROOM
31316 Via Colinas, #111 • Westlake Village, CA 91362
www.kitchensofwestlake.com
KITCHENS
BY
DESIGN
KBD is your ASID resource
for fine cabinetry
and kitchen design.
INDUSTRY
PARTNER
TABLE OF CONTENTS
ART DIRECTOR
Dawn Lyon
CONTRIBUTING WRITERS
WINTER 2011
Victoria Reitz, ASID
Lori Dennis, ASID, LEED AP
DEPARTMENTS
Sheryl Fleischer, ASID, LEED AP
Sarah Barnard, Allied Member ASID, LEED AP
4
Will Myers, Administrative Director
President’s Message
Mike Ragan, Industry Partner
Brian May, Industry Partner
8
Meet the Editors
Sara Plaisted, Allied Member ASID, LEED AP
Robin Decker, Industry Partner
10
Kat Fern, ASID
Notes from the Administrative Director
Tracy Koh, Industry Partner
16
Tara Donnelly, Student Member ASID
12
Calendar
31
Chapter Events
Denise Pan, Student Member ASID
ADVERTISING SALES
Mike Watt
DSA Publishing & Design, Inc.
888-747-7865
972-989-2208
FEATURES
18
PUBLISHED BY
DDSA Publishing & Design, Inc
Duff Tussing, Publisher
14
Regreen
16
Fabric and Furniture Trends
18
LA Design Star Tracy Murdock
22
Hospitality Hotshots The One Group
24
West Adams High
26
Kitchen and Bath Trends
LADESIGN Quarterly is a publication of the
American Society of Interior Designers, Los
Angeles Chapter. More than 1,700 designers,
industry partners and students are members
making us one of the largest chapters in the
country. The views and opinions expressed in
the LADESIGN Quarterly are not necessarily
those of the ASID Los Angeles Chapter. Please
feel free to comment on features and articles by
sending your thoughts to the Editor via the
ASID-LA Chapter Office.
22
©2011 ASID
LOS ANGELES CHAPTER
28
Are you Hot Enough for Hollywood?
PACIFIC DESIGN CENTER
8687 Melrose Avenue, Suite B245
West Hollywood, CA 90069-5701
30
Agree to Disagree
310-659-4716 FAX 310-659-9189
26
LA Mart Design Center
1933 S. Broadway, Suite 1016
Los Angeles, CA 90007
www.asidla.org • [email protected]
6
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
ITALIAN DESIGN COLLECTION
MONTANARIGROUP
www.montanarigroup.com
Pacific Design Center
8687 Melrose Ave. G281 West Hollywood, CA 90069
LOS ANGELES
310-659-5348
CHAPTER NEWS
MEET THE EDITORS
Lori Dennis, ASID, LEED AP-Editor in Chief-Star of
HGTV’s The Real Designing Women and author of
Green Interior Design, this lady knows a thing or
two about the latest and greatest Los Angeles
design has to offer. [email protected]
Sara Plaisted, Allied Member ASID-Senior EditorLEED AP-With a mad passion for healthy living and
green interiors, Sara’s traveled the world and
found time to design a Staples Center or two.
[email protected]
Deric Schmidt, Allied Member ASID, Green APIndustry Partner Editor-An Italian speaking,
outdoorsy native Angeleno, he has three decades
in design and managing “to the trade” showrooms
[email protected] 310-659-9459
Izumi Tanaka-Photo Editor-A freelance
photographer in Santa Monica, she loves to
capture the essence of people, places, animals and
things with her lens, bringing out the best in
whatever she shoots. www.izumitanka.com
Michael Ragan, Industry Partner-Fabric and
Furniture Editor-Owner and operator of Rags, a
design build manufacturing facility, he’s been
everywhere, knows everyone and brings two
decades of know how to design. www.usarags.com
Will Myers-Administrative Editor-This is your go to
man for all things ASID Los Angeles. He heads up
ASID offices at the PDC and the LA Mart and
always seems to know the right answers.
[email protected]
Brian May, Industry Partner-Photo Editor-An East
Coast transplant, he specializes in advertising,
fashion and beauty, capturing romance, symbolism
and raw emotion. In a word, hot.
[email protected]
Robin Decker. Industry Partner-Kitchen and Bath
Editor-A nationally published, professional kitchen
and bath designer, former food journalist and
owner of Kitchens by Design in Westlake Village,
Robin’s the expert on kitchens and baths.
[email protected]
Sheryl Fleischer, ASID, LEED AP-As Communications
Director of ASID LA, she is the conduit that
synergizes and interconnects our chapter with its
members and with the larger design community.
sheryl [email protected]
8
Good designers aren’t afraid to tackle a
challenging remodel. We hope you’ll enjoy
our exciting new format highlighting the ASID
brand and what’s happening in LA Design.
?
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
Sarah Barnard Allied Member ASID, LEED APGreen Editor-a professional designer that
specializes in green interiors and historical
preservation, she works on healthy green homes
and offices. www.sarahbarnard.com
Hospitality Editor or Student Editor. Could this be
you? Please contact Editor in Chief, Lori Dennis,
with a writing sample.
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© 2010 Ferguson Enterprises, Inc. All rights reserved.
CHAPTER NEWS
NOTES FROM THE ADMINISTRATOR
Did you know our chapter gets
over 10,000 hits a months?
Are you making this traffic
work for you?
By Will Myers,
Administrative Director
DESIGNERS AND
INDUSTRY PARTNERS
Get a free general listing on the ASID LA site
which may include your name, appellation,
company and email address. Designers can
upgrade their listings and move into the
categories in which they specialize (e.g., Retail,
Sustainable Design, Yachts, etc.). Industy
Partners can have their company listed in the
categories of goods or services that they provide.
For a small charge both designers and Industry
Partners can purchase a premium listing allowing
them to post pictures of projects, description of
styles, products and methods and even add a link
to their own websites.
STUDENTS
Students are listed on the site, and can purchase
premium profiles at a very low cost. However,
student profiles are visible only to other
members. The reason for this is that if the public
had access to student skills and talents, it would
provide unfair competition to ASID designers
who have worked hard to complete their
education and exams. The idea of student
member profiles is to give you an opportunity to
put your portfolio on line so designers can log in
and look at your work. Designers might be
looking for interns or assistants, and they can
search our website for candidates.
EVERYONE
If you haven’t already visited the site, please do
at www.asidla.org. It’s easy, try it. If you have any
questions please contact me. I would enjoy
walking you through it.
SUBMISSION GUIDELINES
“Minimalism beats clutter, substance trump verbosity. Less is
more effective. Less has more impact. “
Mark Suster Fast Company Blogger
SPRING ISSUE 2011
WHAT DO WE WANT TO SEE?
THEN AND NOW – share your story and images of you and
your projects from the past and today.
EVENTS – a few lines and a lot of great photos covering
ASID events
STUDENT AND HOSPITALITY EDITOR – Think you have what
it takes? Send us a writing sample.
DESIGNERS – who have written books.
DEADLINES
Spring (April) 2011 content due March 15, 2011
Summer (July) 2011 content due June 15, 2011
Fall (October) 2011 content due September 15, 2011
Winter (January)2012 content due December 15, 2011
Articles – 500 word maximum and 4 (minimum) to 8
(maximum) photos.
Events – 100 word maximum and 4 (minimum) to 8
(maximum) photos.
Photos must be of interesting content, clear, high resolution
(300dpi minimum). If you don’t have photos, your
submission will not be considered. If you do not submit
content by deadline, your submission will not be considered
for that issue.
Text must be submitted in a format that can be edited, ie. no
unalterable PDFs.
Please review Meet The Editors Page to find appropriate
editor for your submission.
If you’re still unsure what we want to see, please refer to our
partners LUXE and Angeleno Magazines for examples of
exciting and professional content.
10
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
LAMINATION AND
FABRIC PROCESSING
• Soil Resistant Finishing
• Knit Backing
• Fire Retarding
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MEMBER
LADESIGN | WINTER 2011 Volume 3, Number 4 | 11
CHAPTER NEWS
CALENDAR OF EVENTS
JANUARY 2011 – MARCH 2011
JANUARY
11
REGREEN Resolution Webinar www.asid.org (.1 CEU)
12 - 14
International Builders Show Orlando, Florida
18 - 24
California Gift show at the LA Mart and LA Convention Center
19 - 23
Los Angeles Art Show (FADA Fine Arts Dealers Association),
Los Angeles Convention Center.
20 – 24
Paris Deco OFF 2011: Ateliers and showrooms of Paris
Showcasing the latest in the world of design.
24 – 28
The Las Vegas Market & Inspiredesign. Christopher Guy will be receiving the
Design Icon Award and Lori Dennis is a keynote speaker. World Market
Center, Las Vegas.
27
Green Tour at the Pacific Design Center
FEBRUARY
2-4
Australia International Furniture Fair, Sydney Exhibition Center, Sydney
Australia
24
7th Annual Design Summit hosted by Illinois Chapter of ASID
Featuring “Designer Discoveries and Designers-on-Call”.
The Merchandise Mart, Chicago.
28 – March 1
Design Bloggers Conference: A two day program
Focusing on the need for bloggers on interior design. Speakers to include
Barclay Butera, Jan Showers, and Ronda Carman. Sofitel Hotel Los Angeles.
MARCH
17 -20
Architectural Digest Home Design Show. Trade show
Highlighting the latest ideas and products for the home.
Hosted by Architectural Digest, Pier 94, New York City.
17 -20
DIFFA’s Dining by Design: Charity event for AIDS
Showcasing dazzling dining installations, delectable food and wine. To
coincide with the AD Home Design Show.
23 -25
West Week at Los Angeles Pacific Design Center.
28 -30
Los Angeles Textile Show featuring exclusive fabrics and Innovative textile
collections with networking mixers. California Market Center in Los Angeles.
March
Healthier Homes Science and Style under One Roof webinar www.asid.org
(.1 CEU)
Pacific Design Center will now be open on select Saturdays of each month to the design
professionals and enthusiasts. Dates to be announced.
12
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
How Will You Promote Your Products to
Designers in 2011?
Advertiser Benefits:
Reach thousands of Design
Professionals in this market!
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one of our most valuable resources for reaching the designers in our
community!”
M. Weddington, Hunter Douglas
EXPRESS PIPE & SUPPLY CO., INC.
Reach every ASID chapter
member, every quarter
Extremely cost effective
Upscale presentation in a
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Consistent visibility and
recognition in a well-respected
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Form NEW relationships and
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Deadlines
ISSUE
AD COPY DUE
Spring 2011
April 1, 2011
Summer 2011
July 1, 2011
Fall 2011
September 30, 2011
Winter 2012
January 6, 2011
98% readership
Industry Partner listings on
chapter website
Full page profile available with
website connections
To Reserve Your Space, Call Today!
Mike Watt
[email protected]
888-747-7865 Ext: 307
972-989-2208
Reserve Your Space NOW for the Next Issue of LA Design!
FEATURE
ReGreen the Easy Way to Go Green
REGREEN OFFICE
REGREEN KITCHEN
REGREEN BATHROOM
By Sarah Barnard, Allied Member ASID, LEED AP
While many design professionals LEED Accreditation,
clients aren’t always willing to go the distance required to
achieve a LEED rating on their project. Other designers
want to go green but don’t have the time to take on the
extensive preparation required for the LEED exam. With
exactly these types of challenges in mind, the United
States Green Building Council (USGBC) in partnership with the ASID Foundation
launched REGREEN in 2008.
REGREEN RESIDENTIAL REMODELING GUIDELINES. Download (free) 180
pages of green remodeling best practices and case studies organized by project type.
Find the tools and tips you need to help your client conserve energy and resources,
preserve good indoor air quality and make responsible decisions that impact the
environment in a positive way! http://www.regreenprogram.org
REGREEN STRATEGY GENERATOR. Can’t bear the thought of browsing 180
pages? You will love this little widget! Just plug in your project type(kitchen, bath,
etc.), select a sub topic (water conservation, etc.) and in less than one minute the
website will produce a list of tailor made eco-friendly recommendations just for you!
14
GREEN PRODUCT CHECKLIST. This two page downloadable document
provides valuable questions to ask manufacturers when researching
products that are marketed as “eco-friendly”. It also provides a short list of
websites that represent “green” vendors. Keep in mind that not everyone
who promises environmental responsibility is actually delivering it, it’s
your job to choose carefully.
GREEN HOME ASSESSMENT FORM. An indepth, whole home
evaluation form for use by design professionals. Covering everything from
insulation, artwork, pets and composting this fourteen page worksheet can
be used as the starting place to evaluate an existing site.
GREEN HOME GUIDE. USGBC’s green home renovation website offers
professionals a chance to join their network for free! Visit
http://greenhomeguide.com
REGREEN TRAINED. For design professionals who want to explore
green strategies in more detail REGREEN offers a number of educational
webinars, presentations, on-line courses and traditional in-person classes.
Designers who complete 27 hours of designated course work can receive
the REGREEN Certificate of Completion which entitles them to display the
Regreen Trained Mark on their business collateral and be listed on the
USGBC and ASID websites.
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
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FEATURE
Fabric and Furniture
By Mike Ragan,
Industry Partner
Move over chocolate, it’s all about Grey in 2011.
This fall I visited nine textile mills in Italy's
Lake Como region and Florence to do research
for a line of fabrics by Jean de Merry. I was not
only interested in how they operate, but wanted
to get a peek at their fall 2011 collections and
colors. Shades of grey were everywhere in
linens, silks and wools. The hues included everything from donkey to platinum and were paired with the
occasional pops of amethyst and the palest of teal. The color was not limited to fabric, I saw plenty of grey
leathers as well.
Depending on the shade, grey can have a grounding effect like an anchor or something more ethereal like a
billowing cloud. It’s soothing and calming all at once. As a background color I like to use lighter shades for
a cool and crisp feeling in warmer climates and utilize darker, more warm tones for the mountains colors.
Like the European design houses and mills, I add splashes of color according to my seasonal moods:
amethyst, chartreuse, blood orange, it doesn't matter because all of it works. As my
Swedish designer friend Madeline Reutersward once told me, "Grey is never wrong".
My dog certainly agrees, she wears it everyday.
Mark my words, you’ll be seeing lots of grey in 2011. Make sure
you use it right!
16
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
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FEATURE
Los Angeles Design Star
Tracy Murdock
Part one of our cover story series begins with trendsetting Tracy
Murdock, Allied Member ASID. She’s spent decades perfecting the
art of fine design for LA’s celebrity and business elite. This award
winning professional has been recognized by Architectural Digest,
California Homes and Dream Home Awards. She does it all flawlessly
and brings back glamour to the title of interior designer.
By Lori Dennis
LD: What are your favorite design books, magazines, and blogs?
TM: I love 1st dibs and now they have vintage jewelry and clothing. That website has started a huge
trend in online research and information. I also love Houzz and Decorati by Shane Reilly.
LD: What are your favorite rooms to design?
TM: Small rooms like powder rooms because they’re intimate
spaces. They make an impact. You can be so dramatic in them.
LD: You have one of the best residential closets I’ve ever seen.
How did you come up with the concept?
TM: I owned a boutique with my daughter and used the items
from the store. I took two rooms and made a master suite. I
always wanted to have boutique. Now I have one where I dress
every day.
LD:. What marketing methods are
you using?
TM: PR firms are a waste of time and
money. I use mostly internet and
editorial and the bloggers are a great
marketing tool. They’re reaching a lot
of people and helping to brand our
names. I’ve established relationships
over the last five years with
photographers, editors, writers,
architects and real estate agents.
They all generate business.
LD: How do you set yourself apart
from other designers?
TM: I’m fast, quick with decisions and
seeing the entire picture of how the
architecture, garden and interiors work
together. I’ve been lucky to become
friendly with my clients. I’ve been
fortunate to work with great people.
LD: What places have inspired you?
TM: The flower market downtown and
the Malibu farmer’s market. I love
flowers, I saw Delilahs that blew me
away. There was every color in the
18
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
rainbow, it was stunning. I don’t have to travel to a place, to be
inspired; I can get inspired right at home with a great book.
Although traveling is great. My favorite hotels are the Blakes Hotel
in London by Anouska Hempel. She spent money. I mean tiger
wood in a bathroom. Really that’s insane because it’s not a personal
home, it’s a hotel. And she did this all for other people to enjoy. I
especially love my experience because my daughter and I arrived on
Christmas Eve when no one was there. They gave a tour and
upgraded us to a $1500 suite for $500. It’s a must see.
LD: I love Anouska Hempel! Tell me about a disaster you’ve
experienced in your design career and what you learned.
TM: Memoires of a Geisha transported me right to Japan. I was
inspired after reading that book and put a Japanese soaking tub into
a client’s home. The client calls me on
Thanksgiving and tells me there’s water
pouring into his kitchen from the
bathroom. The bathtub seal was
defective as the adhesive the plumbers
used compromised the integrity.
Thankfully we kept the owner’s manual
which proved the responsibility was
with the manufacturer. They (the
manufacturer) eventually paid
but it cost a fortune with insurance
companies and lawyers. Lesson
learned-keep your manuals and
installation instructions.
LADESIGN | WINTER 2011 Volume 3, Number 4 | 19
FEATURE
LD: Why do you feel it’s important to belong to
ASID? How has it helped you?
TM: It’s helped with my website being listed top in
the search engine.
LD: Is there anything more ASID could be doing to
help its members?
TM: A more user friendly website. I like to see more
about continuing education, green design programs,
architecture, art history, classes on codes. And I’d
like to see these classes looking more like a UCLA
course. It would also be great to have mini courses
of certifications on Feng Shui.
LD: What advice do you have for students or new
designers entering the business?
TM: Do whatever you can to work, even work for
free, to get your portfolio. It will get you thinking
and help you get out of the box. The only way to do
that is to be forced to actually create. I still learn
from every project I do. AND TAKE GOOD PICS.
Tracy’s Top Ten
1. Jean Patou 1000, My signature
perfume, I have worn it for over
20 years.
2. My Macbook
3. The Los Angeles Flower Market at 5AM.
4. Architects Richard Meier
& John Lautner
5. Malibu sunsets
6. Fireflies on a summer
evening in the Italian
countryside
7. Google
8. YSL (Need I say more?)
9. Turning onto Grand Avenue
downtown into full view of
Frank Gehry’s masterpiece;
The Walt Disney Concert Hall,
it takes my breath away every
time.
10. Riding a collected canter on my dressage horse
20
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
FEATURE
The One Group
HOSPITALITY HOT SHOTS
Celeste Fierro, a shoe loving nurse turned night club owner and Jonathon Segal, who I’m convinced was
the inspiration for Sex and the City’s Richard (Samantha’s ex) are the dynamic duo and owners of one of
the hottest hospitality names in the business, the One Group. In addition to the fact that they are
FABULOUS, you should know about them because they are our neighbors. The STK Steakhouse and Coco
de Ville Lounge are right smack in the heart of the La Cienega Design Quarter. They support our
community and respect the importance of good design.
By Lori Dennis
Their meteoric rise to power began with a chance meeting at the Four Seasons in 2002. She had a background in event marketing that catered to an
A-list client roster. He was thrown out of school at 15, a misunderstood lad with dyslexia and began working for a prominent London hospitality
family. He worked his way to the top, eventually running their business. The Celeste Jonathan combo was pure magic and since resulted in a 100
million dollar hospitality empire, 21 venues strong all focused on “vibe dining”.
With a bar located dead center in each restaurant and loud music, which
progressively gets louder as the night goes on, dining at STK becomes an
experience- an entire night out, not just a great meal. Also unique is its
female friendly focus, rarely seen in a steak house. The fare is lighter, the
chairs of a smaller scale and the décor is filled with plenty of girly touches,
like creamy white, faux leather banquettes, not to mention the Coco de Ville
inspired lounge.
They reveal two reasons why the One Group works. First, they recruit from
within. A bus boy can play his cards right and wind up running an entire
property (after he pays he dues of course). “It makes us a group of
enthusiastic, slightly crazy people,” says Jonathon. Second, both partners
work tirelessly to combine elements of the menu, with design, style and
layout. When a restaurant opens, they are personally there to oversee
operations and training of the entire staff.
From a design point the most important element for them is the layout.
Celeste shares,” we change things every 18 months, whether it’s lighting or
an entirely new design. If the layout’s good, we don’t have to work as hard
to give people a totally new experience when the walk in our doors.”
Good food, high style, bumpin’ music and heavy support for our industry,
who could ask for a better neighbor?
22
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
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FEATURE
Where the
Cool
Kids
Go To School
By Sara Plaisted, Allied Member ASID, LEED AP
What do you think of when you imagine a stereo-typical LA Unified School?
Prison, jailed in by a fence and metal detectors? Concrete Jungle? Long
corridors flooded with florescent lighting, crowds of students en mass going
from one end to the other, nothing to look at except lines of lockers (if they
have them) and classroom doors? Drab, boring and uninspired?
Well, think again. West Adams Prepatory High School, an LAUSD partnership
with Mentor L.A. and the largest creation in 40 years of US school
constructions, has broken the mold - in the inner city, no less! The site is
bordered by the I-10 freeway, Vermont Avenue and Washington Boulevard, and
nuzzled between Koreatown, South Central LA and mid-city Latino, making this
neighborhood bubbling with diversity.
The challenge of StudioWorks architects Robert Mangurian and Mary-Ann Ray,
who consulted with The JERDE Partnership, and John Aleksich Architect, was to
create 6 small schools focusing on college-style programs (Business and
Enterprise, Media, Film and Art, Performance Art and Literature, Science and
Technology, Education and International Studies and IDEA: Invention, Design,
Engineering and Architecture) all within an umbrella school supporting a total
of 2,500 students. Within 260,000 square feet, incorporate classrooms,
administrative offices, specialized classrooms for cooking, a sound stage, a
music room, a large performance theatre, a gym, 9 acres of playing fields and
other outdoor facilities, and don’t forget room for parking.
24
Oh, and make it fit on 14 acres of land in the middle of LA.
Let the inspiration begin. Their first thoughts were “What excites these kids?
What will make them want to come to school and hang out even after the bell
rings at the end of the day?” They thought about Horton Plaza, a mall in the
Gaslamp District of San Diego, and wondered why there are so many kids
hanging out there for hours at a time? I’ll tell you one thing, it wasn’t only the
shopping. They said they just liked being there. The outdoor structure, the
assortment of meandering walkways and shade providing overhangs, and the
bright colors excited them. It was cool. Reflecting back on the colors from
West Adam’s neighboring community (mostly from Oaxaca, Mexico), they
brought in Charcoal Gray, Lime Green, Black, Turquoise and Yellow to their
contemporary and sleek design. They were reminded of Neutra’s California
schools from the 30’s and 40’s that were connected to the outdoors through
open air corridors on various levels. They were on the right path.
Here comes the sun! A major design element that StudioWorks integrated was
daylighting, using natural and indirect light. Extensive research is showing a
strong correlation between student concentration, their health and testing
scores as a result of their interior environment, specifically daylighting. Gone
are the days when teachers thought windows were merely a distraction.
California Board for Energy Efficiency's 1999 study showed students who were
exposed to daylighting performed 20% faster on math tests and 26% on reading
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
tests than those who had little or no daylighting. Using natural light to
their advantage, Studioworks added high windows and reflective surfaces
that would bounce light further into a classroom, and as a result, reduce the
need for florescent lighting and lower energy costs. They also played with
how the sun and shade would change the colors throughout the campus as
the day went on.
Although West Adams Prep is not LEED certified, there are many innovative
green techniques used within the project. Not only did daylighting play a
part, but also operable windows allowing cross ventilation between
classrooms and outdoor corridors, open air walkways and high ceilings,
materials like colored concrete and metal, sub-terranean parking, natural
landscaping (even a labyrinth!) and sound mitigation. Rather than have the
school set back from the street guarded by a fence, they
brought the school right up into the neighborhood,
creating a great sound barrier to the inner courtyard and
classrooms beyond. In order to bounce sound from a
teacher standing at the front of the class to a student in
the very last row, a hardscape was added to the center of
the ceiling. This fresh atmosphere enhances the student
experience and boosts their positive point of view on
education, something greatly needed in a city ranked 2nd
worst in the nation with a meager 44% graduation rate.
In the end, the school, the architecture, and the interiors become another
tool for learning. It provides these students with the opportunities to be
exposed to new elements, hopes and experiences, to be respected and most
importantly, to gain confidence. The result and satisfaction that comes
from projects like this is of the greatest benefits of being a designer.
Photography credit to: Magnus Stark, an award winning Architectural & Fine
Art photographer based in Pasadena, CA. He photographs large and small
projects all over the West Coast for Architects, Designers and others in the
building industry.
www.magnusstark.com
Traditionally at ASID, we may focus on smaller, homier
projects; however there is something to be learned from
West Adams Prep. How can we efficiently space plan to
get the most out of a small footprint? Are there
opportunities to add spacial diversity, perhaps creating 2
ways to get from one room to another? How can we
create a reflection of who our clients are? How can we
maximize a healthy and optimal interior environment
that enhances lives?
LADESIGN | WINTER 2011 Volume 3, Number 4 | 25
FEATURE
Kitchen and Bath Trends
REDISCOVERING NATURE
Glass – used as a backsplash material infused with elements of nature
such as the bamboo reed as shown in this backsplash.
Texture – as in old-fashioned grass cloth wall paper
GOING GREEN
By Robin Decker,
Industry Partner
Arizona Tile’s Crema Marfil Pebbles are set on a 12 X 12 mesh and are
actually made by reusing broken materials. For an easy-to-stand on
shower floor these are the best ones I’ve seen.
REVISITED ROOTS
Family heirlooms – Incorporate your favorite family’s treasured antiques into your kitchen by
showcasing a display of grandma’s favorite dishes and goblets. Feature them in a glass
cabinet with a mirrored back interior; I often use smoke mirror for an elegant effect and offer
a metal framed door to combine the ‘it factor’ with classic and timeless.
CASUAL CHIC TO CHEERFUL & PLAYFUL
Every time I go into Sur La Table and William’s Sonoma I have a field day with the new
color offerings for small appliances and bake-ware. Check out the gorgeous colors in
Le Crueset’s bake ware line. Their new Cassis color is a wow; it’s a warm and luxurious
shade of purple — perfect for an elegant dinner party. Remember the oldfashioned KitchenAid mixer in white or chrome? They now offer it in colors with
names like Boysenberry, Caviar and Cinnamon. I already want to cook.
BALANCE AND INFLUENCES
Sometimes what most influences us is color; whether it’s a favorite color of paint or
the absence of color like in a diamond. Today’s attention getting hues are not overly
bright or cheery, but they aren’t dark or disheartening either. House Beautiful
Magazine offers a great monthly section on paint which features a variety of designers across the
United States each offering up their favorite color du’ jour. This year the
appealing shades to look to are a focused palette which include shades of
charcoal grey, oatmeal, camels and neutrals with a gold hue to make
everybody look like they just came back from somewhere fabulous.
SHEER & SHIMMER
Sleek highly reflective effects in silver and white
draw attention to design and detail. Pearl glazes
add elegance and luxury to common objects while
polished nickel materials can be seen on many of
Kohler’s new faucets. The sparkle of cut crystal into
the knobs and handles that adorn cabinetry are a
trend that is easily changeable and quite
affordable. Surprising or not, polished gold is back
on the radar combined with beautifully styled
handles as seen here from Atlas Homewares.
26
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
FEATURE
Are You HOT Enough for Hollywood?
Take This Quiz And Find Out"
by Sara
Sara Plaisted,
Plaisted Allied Member ASID, LEED AP
By
1
Whose work are you drawn to most for inspiration?
a. Anything and everything Baroque or Rococo - for its elegant and
ornate details.
b. Dorothy Draper, William Haines or Elsie de Wolfe - the way they
mix class and dramatic fantasy, producing a modern and whimsical
perspective on traditional design.
c. Mies van der Rohe, Charles and Ray Eames, or Le Corbusier – for
their clean and simplistic natural shapes and informality.
2
Glamour, Glitz and Gorgeous Interiors
a. Too much clutter and way too much fuss.
b. Bring it on" I want to bathe in it.
c. As an overall feeling, absolutely. I like to juxtapose it with clean
pieces so a room doesn’t feel too overwhelming.
Hollywood
Regency
3
What are you drawn to more?
a. Films from the Golden Age
b. Mad Men
c. The Tudors
4
Do you like to entertain?
a. Only with a small handful of close friends.
b. I’d be too nervous that someone would break an antique.
c. I love it" My favorite piece of furniture is the bar cart.
5
When I think exotic, I think of
a. France and Italy
b. Asia
c. Scandinavia and Denmark
2
1
8
3
5
If you answered:
7
(1) A-3, B-2, C-1; (2) A-1, B-3, C-2; (3) A-2, B-1, C-3; (4) A-1, B-3, C-2; (5) A-3, B-2, C-1
1
5-7
2
8 - 12
3
13 – 15
4
6
Uh oh, someone needs a cocktail. Let’s loosen you up a bit. We’re coming out of a deep recession and it’s time to have a little
fun" Along with your white, cream and black, try adding some color and shine to those rooms - like Chinese Red, Apple Green,
Yellow or Turquoise. Bring in some fun geometric patterns like the Greek Key for an upholstered chair, or a crystal chandelier. It’s
all about Sophisticated Sass: Lacquer or shiny metallic !nishes, re#ective surfaces, velvet drapes and faux fur accents really add
depth and interest, without being too stuffy. Keep those classic artisan pieces, and pair it besides something with sensuous curves
and lots of detail, relics from your travels further East, all resulting in a blend of luxe textures. This will still give you a classic and
modern look with a touch of personal charm. Feeling fancy yet?
You’re so L.A. - #irty and fabulous" You’ve got that perfect balance of clean and classic with an eclectic touch and luxurious wit,
making you a mixology major. You’ve got the taste without too much tacky and you understand it’s all about the details and a
unique point of view. Fabrics and fringe and fantasy, oh my" You’re in#uenced by a splash of everything: Art Deco, Moroccan
and Asian, swanky Rat Pack, Dorothy Draper and William Haines – and you really know how to put it all together. Cheers"
Let’s take it down a notch. Time to head to yoga and !nd your balance. Why not get a little more modern and
freshen up a bit? Try starting with small scale main pieces like a long low sofa, something streamlined. Keep the
over sized furniture, busy fabrics and clutter to a minimum. Think of it this way honey, remember what Coco Chanel
advised: “before leaving the house, look in mirror and take one thing off.” Let the furniture fall into the background
and allow the focus to be on the people and conversation (and cocktails"), then add in your 37 pieces of #air.
1. Interior by Dorothy Draper. 2. Foo Dog Lamps. 3. Wall art sculpture by Curtis Jere. 4. Dorothy Draper Chests. 5. David Hicks Wallpaper.
6. William Haines Sofa. 7. Greek Key motif. 8. Gazelle/Ibex scrolled horn dining table base by Phyllis Morris.
28
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
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LADESIGN | WINTER 2011 Volume 3, Number 4 | 29
FEATURE
Agree to Disagree, but Not In a Courtroom
Contract Strategies for Interior Designers:
Understanding Mediation and Arbitration
By Katherine Fern, ASID Director of Professional Developement
C
onflicts and disagreements occur often in our business. How the conflicts are
resolved makes a big difference in preserving client and vendor relationships and
reputations.
Leslie Kushner, IIDA,
Green AP
Recently ASID sponsored an hour seminar at the PDC, where professional mediator, Leslie
Kushner, IIDA, Green AP explained the importance of mediation and arbitration to settle
disputes. As opposed to litigation, this route helps resolve disputes by identifying the issues,
exploring common threads, proposing solutions while empowering the parties and encouraging
them towards a reasonable and collaborative agreement. She explained the California Dispute
Resolution Act and the differences between mediation and arbitration, recommending that
designers include ADR (Alternative Dispute Resolution) in their contracts.
KEY POINTS
1. Mediation is an informal, confidential meeting that helps parties to resolve conflicts with
the assistance of a mediator, also called a neutral or facilitator. Each party presents their
issues, then options are discussed and negotiated to reach a mutually satisfactory agreement.
It’s sometimes faster than litigation and often more economical.
2. Arbitration is like a modified trial without a jury. The arbitrator can be a judge, attorney or
professional arbitrator with experience in the area being disputed. Arbitration can involve
some elements of the court process, such as evidence and testimony from witnesses and
representation by attorneys is not always required, as the process can be informal. You can
select binding (outcome decided by an arbitrator) or non-binding arbitration. Binding
arbitration is final and cannot be appealed.
3. When we take a matter to court, the basic remedy is money. Rather than seek a monetary
award of damages, in mediation other alternatives are possible. Repair of the damages ,
providing new products, compromising on fees and charges or providing an alternative to
money to fix the situation can be offered.
4. “The right mediator is a non-lawyer and a minimum of 15 years experience from their
practive in the type of business, profession or related industry as the partires.”
5. Clearly with overcrowded courts and the high cost of litigation, courts are supportive of
ADR and offer several free mediation services. The American Arbitration Association
(www.adr.org) is a valuable educational resource where professionals can read about conflict
management and familiarize themselves with laws and statues.
30
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
CHAPTER EVENTS
CAMBRIA QUARTZ AT
EPOXY GREEN
Photography by Mike Selsky
BRILLIANT CAMBRIA QUARTZ
CAMBRIA QUARTZ SAMPLES
Drapery Affair
FLOOR
EPOXY GREEN TEAM, TRACY MURDOCK, SARA PLAISTED, LORI DENNIS, MARIEL
HEMMINGWAY
Epoxy Green hosted Cambria Quartz counter surfaces and a Lori
Dennis, Green Interior Design book signing at a red carpet event in
their Venice showroom. Spokesperson Mariel Hemmingway discussed
healthy living and ways to incorporate eco friendly materials into an
interior. Perhaps the biggest buzz of the evening was Cambria’s roll out
plan to finance up to $40,000 of a kitchen design project. Gorgeous
quartz countertops, Epoxy’s unrivaled green show room, a book signing
and lots of lights, camera, action glitz, it was a star studded evening.
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on time and on budget!
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I'M FABULOUS AT EPOXY GREEN!
MARIEL HEMMINGWAY AND CAMBRIA
PRESIDENT
5109 Walker St. • Ventura CA, 93003
805-339-0883
www.draperyaffair.com
G.C. License# 579723
CAMBRIA TEAM
TRACY KOH, CAMBRIA REP
JEAN PINTO, LORI DENNIS, VICTORIA
REITZ
LADESIGN | WINTER 2011 Volume 3, Number 4 | 31
CHAPTER EVENTS
A NEW HOME FOR THE
DOWNTOWN WOMEN’S CENTER
By Sheryl Fleischer, ASID
In this Issue:
Hospitality Hotshots
PAGE 22
Are You Hot Enough
For Hollywood
PAGE 28
West Adams High
PAGE 24
LA Design Star
Tracy Murdock
PAGE 18
Where do
Top Designers
Find the Best Resources?
DRAPERY
AFFAIR -
FLOOR
TOinCEILING
The advertisers
your chapter
newsletter value and respect your
business! They understand
your unique needs and often
provide exclusive programs
designed just for you!
Originally a rented storefront started in 1978 by Jill Halverson, the
Downtown Women’s Center is safe haven for Los Angeles’ homeless
women. On December 8th, the DWC celebrated the opening of a
new home in a renovated, historic building with a Silver LEED
certification.
With help of Nest Feathers, The Design Review Committee, our
chapter, community members and other design professionals, the
DWC now has 70 residential units. There is an impressive medical
clinic, a day room for women still on the street where they can
shower, sleep and get their mail. Other facilities include a kitchen
and dining area that aims to feed 200 women per day, a library, a
learning center where women can improve their professional, writing
and internet skills and a recreation room for art, exercise and yoga
classes, as well as a gym. All the new offices are located in the
building including a fabulous retail shop aptly named MADE,
reflecting the merchandise hand crafted by some of the residents.
Show your support and tap into
some of the area’s BEST RESOURCES!
And...
TELL THEM YOU SAW THEM HERE!
Photography by Deric Schmidt
32
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
CHAPTER EVENTS
MIX IT UP!
By Tara M. Donnelly
Photography: Denise Pan
EKATERINA NAZAROVA AND LUCY
BANCROFT
RACHEL EISNER WITH THE NCIDQ
PREP BOOKS DONATED BY PPI
MICHEL DORY, LYN PAI, JINAH SONG, KAT FERN, DAVID MATLOCK, MIA LIVASPORTER AND STEVE MARTIN
On November 5th we celebrated our 5th annual event at The Tar Pit
with a turn out of over 100 guests. Organized entirely by the ASID
UCLA Extension Student Chapter, Mix It Up! would not be possible
without the generous help from sponsors like Duralee, Wait & Colfer,
Ecover, Closet Factory, Ferguson, Redlight Special Events, Copy Mat
and Professional Publications, Inc. This years’ prizes were phenomenal:
loaded supply bags from Blick, a Jenny Januszewski photo shoot,
Hennessey + Ingalls gift certificates, Kravet pillows, arrangements by
The Conservatory First, Hope gift certificates and inspiration books
from Benjamin Moore and Italian Living Umbria. Alumni Rachel
Eisner was thrilled to win the NCIDQ study pack from Professional
Publications, Inc., as she plans to take the test soon. The most
coveted prize of the evening was awarded to Samatha Werley, a
Humanscale chair and a gift certificate from Arc-ID UCLA
Extension. But everyone was a winner that night, walking away with
messenger bags from Dunn Edward loaded with goodies like paint fan
decks, the new issue of Dwell, Toto samples, Bausman tape measures
and more! The 5th annual Mix It Up! Was a huge success—don’t
miss it next year!
ERICA SANDERS, JENNIFER
WALLENSTEIN & MIA LIVAS-PORTER
Large-scale, customized, fine art pieces
MOSAICS • MIRRORS • PAINTINGS • SCULPTURES
(619) 219-4061
www.trilogy-designs.com
LUCINDA PACE & SHEPARD VINEBERG
FRANCESCA MARTIN, TARA DONNELLY, PATRICK TENNANT AND BETH BURNS
LADESIGN | WINTER 2011 Volume 3, Number 4 | 33
CHAPTER EVENTS
ASID NATIONAL LEGISLATIVE
SYMPOSIUM 2010
By Kat Fern, ASID and Pam Meyer, ASID
With more than 30 states in attendance, California was well
represented with eight delegates at the ASID national Legislative
Symposium in Broomfield, Colorado in October. Learning how to
approach state legislators, conduct research on issues and prepare
arguments answering opposing factions were among the learning
sessions. Representing our LA Chapter were ASID President Elect,
Pam Meyer, and Professional Development Director, Katherine Fern
and members of the IDCC (Interior Design Coalition of California,
California’s legislative coalition).
One of the highlights of the weekend was hearing the success stories
of other states, Georgia and Florida, who have successfully passed
interior design legislation.”
34
| LADESIGN is a Quarterly Publication of the American Society of Interior Designers - CA Los Angeles Chapter
Karbon
Carson
Van Nuys
Costa Mesa
1000 E Carson St. 13761 Saticoy St.
1916 Placentia Ave.
Carson CA, 90745 Van Nuys, CA 91402 Costa Mesa CA, 92627
P: 562.961.8785
F: 818.849.3760
P: 949.574.8188
F: 562.961.8749
P: 818.374.4996
F: 949.574.8267
Hunter Douglas Trade Alliance • Listone Giordano Italian Hardwood
55 S. Raymond Ave
Pasadena, CA 91105
626.568.0680
20410 Yellow Brick Rd.
Diamond Bar, CA 91789
909.348.0108
www.calflooring.com
email: [email protected]