Velodyne Names Operations Head George Ross

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Velodyne Names Operations Head George Ross General Manager as Part of
Corporate Reorganization
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July 7, 2014 9:08 AM EDT
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Morgan Hill, Calif. (PRWEB) July 07, 2014
Diversified technology innovator Velodyne Acoustics, Inc. today announced a strategic reorganization,
naming LiDAR Director of Manufacturing George Ross to the new post of General Manager. Ross will
oversee operations for the company's LiDAR and Audio lines of business. Marta Hall, Velodyne
president, will focus her attention on sales and marketing for the company's Audio Division.
Velodyne is known worldwide for its high-performance audio equipment and real-time LiDAR sensors
for autonomous vehicle applications, and for pioneering work in marine technology and vessel
stabilization.
The organizational shifts will consolidate all product development and operational decisions at the
company's home office in Morgan Hill, ensuring tight design and quality control of audio products and
relocating some audio management from China. Engineering and manufacturing will occupy a newlyexpanded clean room in Morgan Hill, using robotics, state-of-the-art calibration techniques and strict
process controls. After assessing the current requirements of both audio and LiDAR product lines, the
company identified redundancies in several functions across operations and eliminated some
positions. The combined engineering team will provide comprehensive solutions for both product lines,
leveraging a broad knowledge and experience base.
"The success we've achieved in the LiDAR Division has been tapped to reorganize the Audio Division,"
said David Hall, Velodyne founder and CEO. "We're looking for increased efficiency and tight control of
product quality built by contract manufacturers, which is where George shines. He's an expert in
manufacturing best practices, lean manufacturing techniques, and quality system development. He
has helped to grow LiDAR revenue year to year, controlling costs while expanding product range and
operations capacity. Velodyne is now appropriately staffed to continue our aggressive pursuit of new
LiDAR solutions and audio products while strengthening operational effectiveness across the
company. With a tightly focused business plan, we will continue our rapid implementation of
enhancements in both product lines in 2014 and in the years to come."
Ross, who has served as Velodyne's Director of Manufacturing and an integral member of Velodyne's
management team since 2010, will be responsible for managing all LiDAR and Audio operations,
including the supervision of the manufacturing, product development, quality,purchasing, and cost
control.
With more than 25 years of management experience, Ross has deep expertise in operational scaleup, quality control, tooling and fixtures, and materials flow for high-precision devices. He led the
successful launch of the company's latest LiDAR sensor, the HDL-32E, and managed a strategic
collaboration with Caterpillar on the rugged HDL-64E S3 sensor. Ross's track record includes driving
product refinement through customer feedback and sustained process improvement. Before joining
Velodyne, he worked as Director of Operations at St. Jude Medical and served in a similar capacity
with SurgRx, Boston Scientific and several start-ups in the medical device industry.
With these organizational changes, Velodyne is positioned for growth in audio, Hall said. The company
recently reached agreement with The PowerHouse Alliance, a consortium of regional wholesale
distributors, to provide audio/visual installers and retailers in all 50 states with convenient access to the
Velodyne's full line of high-performance, low distortion subwoofers.
Since 2007, Velodyne has emerged as a leading developer, manufacturer and supplier of real-time
LiDAR sensor technology used in a variety of commercial applications, including autonomous
vehicles, vehicle safety systems, 3D mobile mapping, 3D aerial mapping and security. Velodyne 3D
LiDAR sensors are used by virtually every car manufacturer and tier 1 supplier, as well as companies
like Google.
About Velodyne
Founded in 1983 and based in California's Silicon Valley, Velodyne Acoustics, Inc. is a diversified
technology company known worldwide for its high-performance audio equipment and real-time LiDAR
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sensors. The company is widely recognized as the leading manufacturer of high-performance, lowdistortion, powered subwoofers and an expanding line of technically innovative personal audio
products, which include interchangeable, custom-designed skins that enable audiophiles to
personalize the look of their headphones. Velodyne products are available online at
http://www.velodyne.com and from a select group of authorized dealers, custom installers and
distributors worldwide.
Since 2007, Velodyne's LiDAR division has emerged as a leading developer, manufacturer and
supplier of real-time LiDAR sensor technology used in a variety of commercial applications including
autonomous vehicles, vehicle safety systems, 3D mobile mapping, 3D aerial mapping and security.
For more information, visit http://www.velodynelidar.com. For the latest information on new products
and to receive Velodyne's newsletter, register here.
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