Poland

ISSN 2083-0645 – PLN 79 (8% VAT included)
Warsaw Business Journal’s Made in Poland 2013
Partner of publication
Made in Poland 2013
table of contents
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MADE IN POLAND 2013
Table of Contents
Foreword. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Chemicals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33-37
From the Ministries
ICT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38-44
Ministry of Economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Ministry of Agriculture. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Aviation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45-50
Autos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51-53
Interview
The Polish Agency for Enterprise Development. . . . . . . . . . . . . . . . . . . . . 5-6
From the Chambers of Commerce. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-11
Macroeconomic Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-16
Special Report: Research & Development. . . . . . . . . . . . . . . . . . . . . . . 17-26
Cosmetics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54-57
Furniture. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58-59
Heavy Metals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60-63
Making Headway. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17-19
Pharmaceuticals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64-66
Patents. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19-23
Mining. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67-69
Interview – NCBR. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24-25
Technology Parks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-28
Partners. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74-79
Sector Analyses
Food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29-32
Warsaw Business Journal’s
A GUIDE TO POLISH EXPORT 2013
Valkea Media SA
Government Agencies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
Warsaw Business Journal Group
Editor-in-Chief:
Andrew Kureth ([email protected])
Editors: Jacek Ciesnowski ([email protected])
Beata Socha ([email protected])
Journalists: Remi Adekoya, Joanna Irzabek,
Karolina Kowalska, Marta Mardosz, Brendan
Melck, Kamila Wajszczuk
ul. Elbląska 15/17
01-747 Warsaw, Poland
(+48) 22 257 75 00
(+48) 22 257 75 99
6 NIP: 525-21-77-350
%
www.valkea.com
Poland’s 50 Largest Exporters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70-73
www.wbj.pl
Sales & Marketing Director:
Agnieszka Brejwo ([email protected])
Made in Poland Project Manager:
Marcela Czapla ([email protected])
Sales Team:
Magdalena Karpińska, Agnieszka Kuczyńska,
Ewa Brogosz-Korycka
Graphics/Design/DTP: Piotr Wyskok
PR & Marketing Manager:
Cover Design/Photo Editing: Łukasz Mazurek
Katarzyna Marek ([email protected])
All photos: Companies’ press materials,
Shutterstock
Print & Distribution Coordinator:
Krzysztof Wiliński ([email protected])
foreword
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Andrew Kureth
Editor-in-Chief
Warsaw Business
Journal Group
T
he phrases “hi-tech,” “innovative” and “state-of-the-art”
weren’t often mentioned in the same breath as “Polish economy” until recently. But that is changing, and rapidly.
For years now Poland has had a strong stable of young, worldleading programmers and computer specialists, but it was understood that they were being hired off by the likes of huge
global tech companies that were investing in Poland, such as
Google, Microsoft or IBM. Perhaps some went to large Polish IT firms like Asseco or Comarch. They were something to
be proud of, but few predicted that they would become the
foundation for an entrepreneurial explosion.
To be fair, Poland still places low in innovation rankings. Just
as Made in Poland was going to press, the European Commission had just released a report putting Poland fourth-lowest
in the European Union in terms of innovativeness.
But that belies a small but growing group of hi-tech firms that
Poles are starting up. Poland’s growing strength in this field
was on full display at CeBIT 2013 in Germany, where Poland was the “Partner Country.” From ERP software to video
games to cloud computing, Polish firms made – and are making – their mark.
The trend is spilling over into Poland’s export sectors as well,
which is why in this, our third annual edition of Made in Poland, we have a special report on research and development
in Poland (see pp. 17-28). Poles have come up with some innovations that will have global applications – and money being spent on R&D is on the rise too, a welcome development.
Poland’s export sectors are leaders in R&D – from developments in cosmetics to mining machinery to pharmaceuticals
to aviation, Polish firms are producing state-of-the-art products at lower prices than their Western counterparts, putting
them in prime position to find new markets and increase
market share in those in which they are already present.
Made in Poland 2013
Take cosmetics producer Inglot, for example. The homegrown firm recently developed a type of nail polish that
“breathes,” allowing water underneath while maintaining its
color. While some might not find that particularly remarkable, it was a boon to Muslim women, who are required to
wash their arms and hands – including their nails – before
daily prayers. Muslim scholars have since endorsed Inglot’s
nail polish as permissible.
Then there is Polpharma, which recently won the award for
“Most Innovative Product” from the Polish Academy of Sciences for its innovative technologies used in producing osteoporosis drugs. Not only do the innovations make the drugs
cheaper to produce and safer for the patient, they also allow
for significantly more environmentally friendly production.
In Aviation, PZL-Świdnik and PZL Mielec produce cuttingedge helicopters that serve the most demanding civilian and
military customers. The list goes on, but you can read more
about how Polish exports are becoming more hi-tech and sophisticated in our sector analyses (pp. 29-69).
For foreign firms considering importing Polish products or
cooperating with Polish firms, we’ve provided some other resources here: a list of Poland’s largest exporters and contact
details to government agencies that aid importers and foreign
businesses.
There’s also a bevy of analysis from our partners at Poland’s
various chambers of commerce (pp. 7-11) and institutions
that work with exporters, including patent attorneys offices
(pp. 20-23) and development agencies (pp. 5-6, 25-26). We
hope that these serve you well in your search for a Polish business partner.
As part of its mission, the Warsaw Business Journal Group
– which comprises Made in Poland, the flagship weekly Warsaw Business Journal and several other publications – supports
Polish exports. For that reason, we continue to publish Made
in Poland, which has been welcomed in the market to no little
success. Exporters and government agencies alike have found
the publication useful in their promotion activities. We also
continue to hold a conference each year dedicated to exploring the issues facing Polish exporters.
Bigger, stronger, but also more sophisticated and researchoriented – Polish exporters continue to prove their value to
the Polish economy. Have a look at the following pages; we’re
sure they’ll prove their value to your business as well. v
Made in Poland 2013
from the ministries
Janusz Piechociński
Deputy Prime
Minister and
Minister of Economy
P
romoting Polish brands in global markets and supporting
those companies that plan to extend their business beyond
the borders of Poland are among the priority tasks of the
Ministry of Economy. We analyze the international market
on an ongoing basis and are aware that the implementation
of new technologies is helpful in building the competitive
edge of any business. Therefore, we have selected 15 programs to promote those sectors of our economy which stand
out in terms of innovation. We believe that each of these programs has the potential to become a Polish export success.
The promotion programs include 33 countries, 10 of which
are EU members. We hope that over the next few years, at
least some of these sectors will produce flagship brands, promoting a positive image of Poland.
Companies joining the program can count on the support of
the Ministry. We co-fund promotional projects, such as the
organization of conferences and seminars. The promotion of
entrepreneur participation in major international trade fairs
is also included in the program. Our funds may be used to
cover such expenses as venue hire and the technical management of events, as well as the translation and printing
of information leaflets. We also participate in the collective
costs of issuing export-promoting publications. The grant
includes the costs of paper, printing, warehousing, compact
disc stamping, etc. No more than fifty percent of the eligible
expenses may be subsidized.
We have selected five countries that have great potential:
Canada, Brazil, Algeria, Kazakhstan and Turkey. In 2013, we
will be endorsing Polish brands in these countries at such
events as trade fairs, exhibitions and trade missions. Along
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with the chance to present their products and services, domestic companies may also participate in seminars, matchmaking meetings, and industry meetings with foreign partners. Hopefully, these activities will encourage businesses
to increase the penetration of Polish goods and services into
these markets.
Our goal is to show the world that the Polish economy is
stable and growing. We remain at the forefront of European
countries in terms of GDP growth, thanks to our excellent
business environment. The Ministry of Economy has developed a number of solutions to simplify the process of establishing and running a business; more are being planned. An
act on reducing certain administrative burdens in the economy came into force on January 1, 2013, with the intention
of greatly improving business conditions in Poland, reducing
payment backlogs and eliminating unnecessary information
duties.
These regulations are particularly beneficial to small and medium-sized companies that do not receive timely payments
from their customers. The current legislation also increases
the transparency of administrative operations. We are currently working on a fourth deregulation act, with the main
purpose of reducing obstacles to conducting business activities. We have focused on simplifying bureaucratic complexities, limiting information duties and building mutual trust
between companies and state institutions.
These activities contribute to the favorable investment environment in our country, promoting the development of innovative and competitive products. Thanks to the influx of
foreign investment projects, we gain access to new technologies and know-how. Polish entrepreneurs can develop their
products and services in cooperation with scientists to create
goods of an even higher standard. Furthermore, we pride ourselves on our highly qualified staff – well-educated employees
valued by international companies.
This is why products that are “Made in Poland” are often
chosen by foreign companies and enjoy a good reputation
around the world. v
from the ministries
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Made in Poland 2013
to the European Union in 2004, the figures have more than
tripled.
There is no other area where our international trade would
post such figures. This makes it worthwhile to invest in agriculture and the processing industry; it also means real jobs
and budget revenues.
Stanisław Kalemba
Minister of
Agriculture and
Rural Development
P
oland has been a member of the European Union since 2004.
The changes that Polish rural areas have undergone over that
period are immense. Farmers and processors have taken advantage of all the possible opportunities related to the measures available before and after accession. This has allowed
them to modernize a great number of farms and processing
plants, especially in the meat and dairy sectors. In the countries of the “old” EU15, such changes took place back in the
1970s. That means Polish processing plants have the most
up-to-date technology.
Add to that Polish farms’ traditional operating methods
and excellent recipes for Polish food, and we have great initial conditions for success in the foreign trade of agri-food
products. The role for the administration, the ministry and
its subordinate services is to agree on veterinary and phytosanitary conditions for our products to be sent to specific markets, while how these opportunities are taken advantage of
depends on producers, processors and exporters themselves.
For years, the ministry has operated a program called “Try
Fine Food,” meant to promote top-quality products. The
program is becoming increasingly popular among producers, who see it as an opportunity to promote their products.
Products labeled with this mark of quality are easy to see in
shops and enjoy consumer confidence.
Owing to all of the above, we have achieved record-high figures in foreign trade of agri-food products. The data for 2012
show nearly €17.5 billion in sales and a positive trade balance
of €4.1 billion. These results show that since our accession
We also need to bear in mind that according to demographic
forecasts, due to the increase in population in the years to come,
by 2050 we will need to expand food production by 70 percent
globally. It would be worthwhile for Polish farmers, processors
and exporters to participate actively in that growth. We have
very good food, which is popular among consumers across the
European Union and – increasingly often – beyond it.
Thanks to the high quality of Polish products, their unique
flavor and aroma, Polish food has been gaining a presence
also in the countries of the Middle and Far East. It is appreciated in Japan, China, South Korea and many other countries.
With no limits on the movement of persons within the European Union, many of our fellow citizens work in various
countries of the Community. Not only do they bring their
enthusiasm for work and the skills that employers want, but
they also bring their customs and eating habits, dishes and
products. They familiarize the citizens of those countries
with Polish food. This obviously creates a demand for specific
products as well, a fact that is perfectly familiar to merchants,
who try to meet that demand.
Of course, demand for Polish food is also supported by promotional activities and participation in exhibitions and fairs,
where you can see how crowded Polish food stands are. That
interest, confirmed by foreign trade figures, coupled with the
constant growth of exports and the positive exchange balance, proves beyond any doubt that consumers in the European Union – and there are approximately half a billion of
them – readily choose our food products.
I am convinced that even the completely unwarranted charges concerning the quality of our food, made without concrete
evidence, are not able to change that. I believe that food
“made in Poland” will continue to be bought eagerly by consumers, that is – that foreign consumers will not stop buying
it in Poland. v
Made in Poland 2013
interview
5
Helping small
business think big
Polish SMEs are becoming more
competitive but still need support in
venturing into new markets and developing
innovation, says Bożena LublińskaKasprzak from the Polish Agency for
Enterprise Development (PARP)
This year’s CeBIT fair was, thanks to PARP’s involvement and Poland’s strategic partnership at the fair, the
first chance for many Polish companies to showcase
their products and services on an international scale.
What can be done to ensure Polish companies will have
similar opportunities also in the future?
Bożena Lublińska-Kasprzak: CeBIT is one of the most important events and meeting places for companies from the IT
sector. It has been bringing together IT specialists and entrepreneurs since 1986. This year’s fair was an extraordinary event
for Polish companies. Poland was a strategic partner at the 2013
CeBIT fair, which was a part of a three-year Polish IT sector promotional program called “Do IT with Poland.”
There were 122 Polish vendors present at CeBIT and additionally some 100 Polish enterprises which participated in some
1,500 business meetings organized as part of a Future Match
program that we were co-hosting and which provided a framework for making new business connections.
At the fair in Hannover, Polish companies had over 3,000 square
meters at their disposal prepared by PARP. We also provided a
special Meet & Match Onsite package for 20 companies awarded in the Innovative E-service and B2B Technology competition to facilitate cooperation between these companies and their
potential business partners. Each of the 17 companies that took
part in it conducted at least 10 business meetings.
But CeBIT was only one of over 30 fairs and missions that
PARP is participating in this year to promote Polish enterprises
and their innovations, such as the fair on industrial automation
in Hannover, the Hong Kong Electronics Fair in April, the Annual B2B Matchmaking Forum “Russia – Europe: Cooperation
without Frontiers” in June in Moscow, or the Global Game
Exhibition fair in Busan, South Korea in November for video
games designers and producers.
In 2013 PARP will organize trade missions and matchmaking
events all over the world supporting Polish businesses, particularly those small and medium-sized ones. We estimate that over
600 Polish entrepreneurs will directly benefit from PARP’s programs this year.
How does PARP support Polish exports, especially that
of SMEs, which are, or should be a pillar of any modern
economy?
Small and medium-sized companies are the major driver of
growth in our economy. They also have a great potential for innovation, as the CeBIT fair in Hannover has shown. That is why
one of PARP’s main functions is sharing its knowledge and expertise with Polish and foreign entrepreneurs about how to set
up a business here, about the intricacies of Polish and EU law,
foreign markets, as well as financing opportunities for SMEs. We
estimate that some 200 consultations will be conducted in 2013,
predominantly with small businesses.
Apart from consultancy services, PARP provides promotional
and financial support for Polish SMEs. We are implementing a
number of programs aimed at promoting Polish small and medium-sized companies abroad.
We are currently in the process of implementing a so-called
“Project Commercialize” which was designed to help SMEs apply for EU funds in the “Research for Benefit of SMEs” program.
The project is a joint initiative of several organizations from the
UK, Finland, Turkey, Spain, Poland and Denmark. It will provide SMEs with tools necessary to compete on international
markets. A group of mentors and trainers will teach entrepreneurs how to apply for and benefit from the EU program called
Horizon 2020,whose purpose is to support R&D initiatives of
small and medium-sized businesses.
Additionally, we are implementing a program called “Passport
for exports,” which is part of the EU’s Innovative Economy
Interview
6
Made in Poland 2013
program. It is intended for micro, small and medium-sized enterprises. Its goal is to help businesses boost exports, help them
establish fruitful relations with foreign partners and increase the
recognition of Polish brands abroad.
pean Commission’s Competitiveness and Innovation Framework Programme (60 percent) as well as by the Polish Ministry
of Economy (40 percent). The CP-BSN’s budget for 2013-2014
is over €2 million, out of which €487,341 is covered by PARP.
How is Poland viewed in terms of innovative technologies?
What is PARP doing to promote them?
Innovations made in Poland are becoming more popular abroad,
as was evidenced at the CeBIT fair in Hannover. After the event,
Frank Pörschmann, board member of Deutsche Messe AG,
which organized the fair, said that Poland had set a high benchmark at CeBIT for future partner countries. Mr Pörschmann
said, “Poland’s tremendous achievements and potential as an innovative, high-tech nation truly came across.”
Dialog is crucial in disseminating new technologies. That is why
we are preparing to launch another program in cooperation with
several other European countries, called “Mobilizing institutional
reform in research and innovation system for better scientific, innovation and economic performances in Europe” (MIRRIS). Its
goal is to boost the efficiency of support systems for research and
innovation in Europe by promoting analyses, dialog and mutual
learning process between companies. The consortium comprises
institutions from Poland, Italy, Germany and Austria.
One of PARP’s main goals is nurturing innovation of Polish
businesses by implementing programs providing companies
with funding for their research projects. One such program,
“Central Poland – Business Support Network” (CP-BSN)
has been operational since 2008. It provides funds for innovation and promotes international technological exchange. The
program, which is a part of the Enterprise Europe Network, is
coordinated by six partners, including PARP, from central and
northern Poland. The program is funded from grants in Euro-
We are also applying for funds from the ministry of economy
for our “Polish Silicon Bridge” project which is to accelerate the development of selected enterprises, mostly start-up
businesses in the new-technologies sector. The project will
also receive financing from the Innovative Economy program and will be carried out both in Poland (training) and
on the West Coast of the US (consulting). We have secured
the cooperation of the Trade and Investment Section of the
Polish embassy in Washington, DC. v
Polish Agency for
Enterprise Development (PARP)
T
he mission of the Polish Agency for Enterprise Development
(PARP) is to act for the benefit of Polish economic and social
development.
The purpose of PARP activity is to support entrepreneurship
through implementation of actions aimed at using innovative
solutions by entrepreneurs, development of human resources,
expansion on international markets, and regional development.
It also supports and promotes sustainable production and consumption. Through its work, PARP contributes to the improvement of the competitive position of the Polish economy, both
within the EU and on international markets.
The Polish Agency for Enterprise Development (PARP) is
a state agency that has supported entrepreneurs for 12 years.
PARP responds to entrepreneurs’ needs and provides stimuli
for their further development. The agency distributes billions of
euros under several EU and national support programs designed
mainly to assist small and medium-sized enterprises.
These funds may be used for investments, innovations and increasing the competence and qualifications of both managers
and employees. A considerable portion of these funds is provided to entrepreneurs through Business Environment Institutions
such as the National SME Service Network, technological parks
and incubators.
The competitive position of small and medium-sized enterprises
on the domestic, European and global markets depends largely
on long-term planning based on a specific operational strategy.
Even though entrepreneurs’ awareness of strategic management
is gradually growing (PARP research showed that nearly 50 percent of SMEs have developed focused operational strategies and
defined their target groups), their strategic plans are usually still
too general and often fail to take into account the companies’
strengths and weaknesses.
In order to better equip Polish businesses, particularly SMEs, in
their ventures in foreign markets, PARP provides training and
consulting on export activity and conducting business activity
abroad, and actively disseminates information on all fairs, exhibitions and other business events taking place in Poland and
abroad. PARP cooperates with a number of foreign agencies and
organizations promoting entrepreneurship.
Apart from a wealth of knowledge, PARP also offers entrepreneurs very tangible support in form of grants, subsidies and other financing opportunities. It co-finances several EU programs
for promoting Polish exports and fostering innovation, such as
Project Commercialize, Passport for Exports or the Polish Silicon Bridge.
PARP organizes and participates in several dozen matchmaking events, conferences and trade missions where Polish entrepreneurs can make new business contacts using the Enterprise
Europe Network. In 2013 it will organize trade missions for
Polish businesses not only in Europe but also in several Asian
countries, such as China, India, Israel, Japan, South Korea and
the UAE, as well as in the US. v
Made in Poland 2013
from the chambers of commerce
7
US-Polish Trade:
A deepening relationship
Tony Housh,
Member of the board
of directors, American
Chamber of
Commerce in Poland
Direct trade continues to grow
between the US and Poland and
the opportunities for further
growth are excellent. As in 2011,
Poland ran a significant trade surplus with the US in 2012 of over
$1.2 billion.
The trade relationship is broad and continually adding new
segments and depth to the commercial relationship. It is not
just about goods – as important as they are to both economies – there is also a growing trade in services as American
companies understand that remote business process outsourcing and shared service centers in the CET time zone
can be an excellent partner to the North American-based op-
erations, providing near 24/7 coverage and support.
In the first quarter of 2013 we see the future looking much
brighter in terms of trade between Poland and the United
States. Still, US-Polish trade could significantly benefit from
a free trade agreement for several reasons. First, we can count
on improved procedures for customs and shipping which will
lower trade costs and help companies on both sides of the
ocean be more cost effective and price competitive. Moreover, product “passports” should help European companies
manage the challenges of 50 states and their similar but often
different regulations and standards. Improved harmonization of standards and procedures will help free commerce
from repetitive administrative burdens and allow companies
to focus more on growth and its resulting job creation. v
Belgian-Polish Trade:
A (rapidly?) growing partnership
The inflow of Belgian investments
to Poland has accelerated in recent years and offers very promising prospects in a broad range
of sectors, such as infrastructure,
plastics, chemical products, machinery and equipment, animal
products, optical instruments, transport equipment and alternative energy sources.
Bruno Lambrecht,
Chairman of the
board, Belgian
Business Chamber
With more than 500 companies with Belgian capital operating in Poland, the country ranked 11th among Belgium’s main partners in 2011. According to the Belgian
Foreign Trade Agency, Belgian exports to the Polish market amounted to €5,487.4 million in 2011, while imports
totaled €3,182.2 million, making Poland the 16th largest
supplier to Belgium.
The geographical location as well as the size of the market
and the large number of well-educated employees represent
undeniable pull factors for Belgian investors. Poland is also
increasingly perceived as a platform for further expansion,
particularly towards Eastern Europe. The successful economic transition of the past 15-20 years is clearly illustrated
by the progressive replacement of numerous Belgian expatriate employees by their Polish counterparts, including at the
middle management level.
In this context, the Belgian Business Chamber (BBC) represents a powerful lever for business interaction, not only
within the Belgian community but also with potential Polish
partners and relevant authorities, notably through the organisation of various events such as the Belgian Days, business
mixers, conferences on issues of interest for companies and
B2B meetings.
Along with this intense activity, the BBC, together with the
Federal (Belgian Embassy) and Regional Representations
(Brussels Invest and Export, Flanders Investment & Trade,
Walloon Agency for Exports and Foreign Investments), can
also act as a facilitator for specific requests formulated by Belgian investors when difficulties arise. v
from the chambers of commerce
8
Made in Poland 2013
British-Polish Trade:
A mixed picture
Last year presented a mixed picture in terms of UK-Polish trade.
Exports from Poland to the UK
continued to rise – for the 15th
year in a row. However, UK exports to Poland fell massively compared to 2011. Other
than a non-repeated one-off trade in oil, worth over half a
billion pounds, British exports fell across many sectors of
trade in manufactured goods. And this is despite the sterling becoming some 10 percent more competitive against
the złoty.
Michael Dembinski,
Head of Policy
The UK remains Poland’s second-largest export market after Germany, having overtaken both Italy and France. According to Poland’s statistics office GUS, the value of Polish
exports to the UK last year rose by 8.8 percent compared to
2011, to €9.5 billion, while British exports to Poland were
down by 8.1 percent compared to 2011, to €3.7 billion.
Britain slipped to ninth place in terms of Poland’s import
source. Poland’s trade surplus with the UK (up 22 percent
to €4.8 billion) is larger than with any other trading partner.
In the coming years, the BPCC will be engaging in a new
project to boost UK exports. It will involve closer communication and support for British exporters whose products
stand a realistic chance of success on the Polish market, but
who are not yet present here. Most of these will be midsized companies. Watch this space – this time next year, I
hope to be able to report that UK exports to Poland have
bounced back! v
Chinese-Polish Trade:
A world of opportunities
When in 2004 China became a
member of the World Trade Organization (WTO) it was the beginning of a new age for companies
looking to sell their products in the
Middle Kingdom. China quickly
became one of the most attractive
markets in the world. However,
Polish trade with China remains highly asymmetrical.
Rajmund Żelewski,
Vice chairman of the
Polish-Chinese
Chamber of
Commerce
Polish exports to China continue to be worth 10 times less
than imports. At present, there are only a few Polish companies recognizable in China which are the market leaders
in their sectors: machine producer Kopex, wooden floor
manufacturer Barlinek and chemicals producer Selena. But
the most established Polish company in China is the metals
giant KGHM.
Polish producers wanting to expand to China are facing a
great opportunity, with the Chinese society rapidly getting
richer and looking for high-quality goods, including luxury
products.
Exporters to China can count on support and a range of
incentives from Chinese authorities including preferential
taxation on foreign investments. The stable situation of the
Chinese economy also adds to its allure.
When looking for a way into the Chinese market, the easiest way is to find and start cooperation with a local business
partner. Experience shows that attempts to operate independently in the market are doomed. Institutions, such as the
Polish-Chinese Chamber of Commerce are there to facilitate
companies’ ventures to the Chinese market by providing all
the necessary information and assistance, both in exports
and when registering a Polish company in China. v
Made in Poland 2013
from the chambers of commerce
9
French-Polish Trade:
Record-high exports
Monika Constant ,
General director of the
French Chamber of
Industry and
Commerce in Poland
of products abroad.
The value of goods exported
by Polish companies in 2012
amounted to a record-breaking
€145.9 billion. Little by little, Poland is becoming a leader among
European economies and the
slogan “Made in Poland” will be
found on the increasing number
Polish producers are winning new markets not only with advantageous prices but also with the improving quality, short
delivery times and innovative ideas, that help them fill a lot
of economic niches.
France is one of Poland’s main trading partners, according to
the most recent data from the Ministry of Economy. In 2011
the value of Polish goods exported to France exceeded €8.3
billion, which is Poland’s best outcome in history.
Polish exports to France include predominantly: mechani-
cal devices, vehicles and transport equipment, yachts and
boats, electronic equipment, agricultural and food products
(including organic), furniture, wood and steel products. The
performance of Polish exporters is reflected not only by statistics, but also in everyday life.
The Business Development Center within the French Chamber of Industry and Commerce in Poland (CCIFP) has
helped Polish entrepreneurs enter the French market for
years. Last year CCIFP organized a series of webinars for Polish companies about operating on the French market. More
than 250 people participated in these online workshops and
some of them later decided to carry out a trade mission in
France.
French partners pay increasing attention to the high quality
of Polish products and to attractive prices, as well as to the
geographical and cultural proximity of our countries which
has a positive effect on the development of commercial relations. v
German-Polish Trade:
Further diversification
Data on the condition of Polish
foreign trade shows that in January 2013 Poland exported goods
worth €11.8 billion, an increase
of 7.8 percent in comparison
with January of last year. In 2012
Poland recorded a negative balance with developing countries
(-zł.6.8 billion) and countries from Central and Eastern
Europe (- zł.3.9 billion). A positive balance, in turn, was obtained in trade with developed countries (zł.9.8 billion), including EU member states (zł.10.2 billion).
by 0.8 percentage points to 26.1 percent.
Although the EU remains Poland’s main trading partner, Polish exports are becoming increasingly diversified in terms of
target markets. While still accounting for over a quarter of
total Polish exports, Germany’s share fell during this period
Exports to Arab countries such as Libya, Yemen, Saudi Arabia and Syria, are showing a real boom. Price, quality, taste
and reliable deliveries are what matters to buyers from these
countries. v
Michael Kern,
General director,
member of the board
of the German-Polish
Chamber of Industry
and Commerce
Food is the main growth sector for Poland’s exports to the
EU. In 2012, food exports increased to €17 billion, while
imports amounted to nearly €13 billion. Besides Germany,
the biggest buyers of Polish food include the UK, the Czech
Republic and Russia. Poland exports mainly meat, sweets,
bread, cheese, fruit juices, frozen fruit and smoked fish.
A growing number of companies are looking to other markets and analysing new export opportunities, and that includes not only the large and global corporations but also
from small and medium enterprises.
from the chambers of commerce
10
Made in Poland 2013
Polish-Indian Trade:
Exceptional potential for growth
Ryszard Sznajder,
Chairman of the
Polish-Indian
Chamber of
Commerce
Despite the continuous increase
of business done by Polish companies in that market, Poland is
still not taking the full advantage
of the economic benefits that cooperation with India offers. India
accounted only for 0.5 percent of
Polish total exports in 2012.
The situation seems to be steadily improving, though. In
2012, exports grew by 27 percent and amounted to $666
million, while in the same period imports fell by 8 percent to
$1,240 million. As a result, 2012 was the first year in a long
time when the trade deficit on current accounts fell – from
$831 million to $574 million.
India has imported Polish products for decades, mainly machinery and equipment for the energy sector, such as generators and turbines, but also complete power plants. Polish defense, shipbuilding and equipment for the rail industry also
have a good reputation in India.
During the past few years, Polish companies mainly exported
raw materials and metals to India, including cast iron, steel
and copper, as well as products made from these materials.
Other exported products include coke, plastics and rubber as
well as machinery.
Imports, just as in previous years, was dominated by light
industry products: textiles and textile products as well as
footwear. Other important goods imported by Poland are
chemical products, mechanical, electrical products and raw
materials such as building stone.
The Indian offices of the Polish-Indian Chamber of Commerce are now working on opening new markets in India.
The chamber concentrates on mid-level business where companies can meet potential partners to explore various ways
of bringing the technical skills and expertise of Polish technocrats to real use in the Indian industry and maximize the
potential in areas in which Poland excels. v
Dutch-Polish Trade:
Centuries of cooperation
The Netherlands has been a trading nation for centuries. As the
world’s 16th-largest economy
and the world’s seventh-largest
exporter, the success of the Netherlands depends in large measure
on international trade. Many
people know the Netherlands
from our tulips and cheese. We are still leaders when it comes
to food, as well as agricultural and horticultural products.
Moreover, centuries of experience in conquering land from
the sea (using our famous windmills) have made the Netherlands world-renowned for its water management skills.
Geert Embrechts,
Chairman of the board
of the NetherlandsPolish Chamber of
Commerce
Currently the Netherlands is the biggest investor in Poland,
either directly or indirectly. According to data of the National Bank of Poland, our investments in 2011 amounted
to 15 percent of the total foreign investments in Poland.
Currently there are around 1,400 Dutch companies present
in Poland.
A recent report initiated by the Netherlands Polish Council
for Trade Promotion shows that the interest of entrepreneurs
from our country in doing business in Poland is still growing.
Many of the Dutch entrepreneurs that are present in Poland
have been active there for decades and are now fully integrated into Polish society. As a result, they provide real value to
this country.
The Netherlands-Polish Chamber of Commerce is a very
active bilateral chamber in Poland. In 2012 the number of
our members grew from 100 to 160. We established regional
representations in Poznań and Wrocław and our events are
always well-attended. v
Made in Poland 2013
from the chambers of commerce
11
Scandinavian-Polish Trade:
The future is the North
Nordic countries are important
trading partners for Poland, especially, in terms of Polish exports.
Sweden, Denmark, Norway and
Finland account for 7.4 percent
of Polish exports, and are the second-largest destination for Polish
companies selling their products
abroad, according to the Ministry of Economy.
Carsten Nilsen,
Chairman of the
Scandinavian-Polish
Chamber of Commerce
In terms of both imports and exports, Sweden is the leading
Polish partner among Nordic countries, ranked among the
top 10 of Poland’s most important export partners. Norway
competes with Denmark to become the second-largest importer, followed by Finland. If the economic situation proves
favorable, the trade exchange will speed up and be further
stimulated in both directions.
The growing importance of economic cooperation between Poland and Nordic countries is mirrored in the increasing number
of Nordic companies present on the Polish market. There are
more that 2,000 Scandinavian companies registered in Poland,
representing the main sectors of the Nordic economy, such as
energy, construction, logistics, telecommunications, chemical
and timber industry, as well as finance and banking.
Despite the lack of stability in international markets, Nordic investors are not withdrawing from the Polish market.
The most dynamic companies from this region are constantly looking for new developments and expansion areas, although these days they are somewhat more cautious
when making their investments and expansion plans.
There is also a number of Polish companies that have already
started their business activities in the Nordic countries. A
constantly growing interest among Polish companies searching for new business opportunities on more challenging, but
economically more stable markets in Europe proves that Polish companies are fully capable to expand and operate in the
North. v
Spanish-Polish Trade:
A two-way street
Among EU members, Spain is
Poland’s 11th-largest export destination and 9th-largest import
source. Since Poland joined the
EU, Polish-Spanish trade increased by 50 percent. In 2012,
the largest exporters to Spain included companies producing mechanical appliances and electrical equipment, sound recorders (38.5 percent), as well as vehicles, aircraft, vessels and
associated transport equipment (16 percent). Coincidentally
the same groups of products, alongside Spanish vegetables,
are the most commonly imported by Poles from Spain.
Stefan Bekir
Assanowicz, President
of the board of the
Polish-Spanish Chamber of Commerce
Ferrovial (Budimex), OHL or Dragados (Pol-Aqua), carry
out important projects in Poland. Spanish groups also enjoy
a stable position in the renewable energy sector, particularly
wind energy. A new law which will be introduced in Poland
this year may create further development opportunities for
these companies, especially those involved in photovoltaics.
It is worth emphasizing the involvement of Spanish companies in infrastructure projects in Poland, such as construction, railways, airports, as well as engineering. The biggest
Spanish companies such as Acciona (Mostostal Warszawa),
Interestingly, the presence of Polish investments in Spain is
also growing. Polish companies with stable position in their
home country look for new development possibilities outside of Polish borders. They set up subsidiaries, take over
companies in the same industry or buy controlling stakes in
order to consolidate and expand the area of their business.
Some of the best examples come from the IT sector (X-Trade
Brokers, Asseco), chemical industry (Selena), automotive industry (Boryszew) or protection systems producers (Point
A). Polish capital invested in Spain over the last five years
amounted to about €100 million. v
macroeconomic overview
12
A
Made in Poland 2013
Poland as an attractive
destination for
organising meetings
ccording the “Poland Meetings and
Events Industry Report 2012” which
was prepared by the Poland Convention
Bureau of the Polish Tourist Organisation in cooperation with the regional
Convention Bureau of Poland as well
as with venues that host meetings and
events, Poland is more and more active
in the field of international meetings,
showcasing its capabilities in this respect.
The largest cities are recognised as
potential destinations for international
congresses. The cooperation with international, professional organisations
and association representatives is noticeable. The joint actions of regional
entities and central units also allow a
common message to be delivered to all
who are interested in Poland as a country to attract the members of a given
organisation or representatives of the
private sector.
Another reason for satisfaction is the
fact that Polish representatives actively
operate at the level of international
meetings industry associations.
The report showed that in Poland in
2011 meetings and events were attended by 3,687,216 people. Meetings
and events were split up into five thematic areas according to the categories
accepted by regions, cities, and venues
preparing the local studies.
The highest attendance was represented
by technology meetings/events, which
were attended by a total of 1,281,618
participants, making it 35 percent of the
total number.
B r o u g h t
t o
y o u
The report also covered the number of
participants of meetings and events divided into the following four categories:
trade fairs and exhibitions, congresses
and conferences, corporate events, and
incentive events.
The number of meetings and events in
individual cities was as follows: Warsaw – 8,830, Kraków – 8,304, Tri-city
4,773, Katowice – 900, Poznań – 766,
Bydgoszcz – 496, Wrocław – 440,
Toruń – 334.
Over 39 percent of all participants in
the analyzed meetings and events were
those taking part in fairs and exhibitions, which brought together 1,445,289
people. Another group was made up
of congress and conference attendees:
1,057,451 people, as well as corporate
events participants: 838,615 people.
The least numerous category was incentive events (345,861 participants).
Based on the collected data, it is possible to state that in 2011 the highest
number of congresses and conferences
were held in Warsaw, followed by the
Tri-city, and Kraków. The next cities
were Katowice, Wrocław, Poznań, Bydgoszcz, and Toruń.
Exactly 22,793 meetings and events
took place with participants from Poland, which made for a total of 84.23
percent of all meetings. The next group
(12.52 percent) was composed of meetings with participants mainly from European countries. The remaining part
comprised a group of events with delegates from America (2.32 percent), Asia
(0.70 percent) and Africa (0.23 percent).
A characterisation of all meetings and
events, with a division into categories,
was also performed, specifying their
number and percentage share. The
largest group was comprised of corporate events, 10,715 in 2011, that is
40 percent of all studied. This was followed by congresses and conferences –
9,873 (36 percent). Incentive travel took
third place with 4,051 events, or 15
percent. The least numerous category
was that of trade fairs and exhibitions,
with a total of 2,421 held, which gave
them 9 percent of the total.
b y
P o l i s h
According to the data, in the case of
corporate events, the most significant
role was played by Kraków, while
Kielce closed the ranking.
In incentive events Warsaw took first
place, while Kraków took second, and
Tri-city was third.
The final category was that of trade
fairs and exhibitions. The studies
handed over by the city and regional
Convention Bureau indicate that the
largest number of such events was
held in Warsaw, Kraków, Poznań, and
Kielce.
The events most frequently organised in Poland in 2011 were those
in the fields of technology and the
humanities. It is worth focusing on the
corporate sector. Corporate events organised on the occasion of sporting or
cultural events attract employers and
employees alike. The report on 2011
once again shows increases in the
numbers of events organised in Polish
cities. v
T o u r i s m
O r g a n i z a t i o n
Made in Poland 2013
macroeconomic overview
13
Poland’s economy looks
to exports as engine
15.0
of growth
The macroeconomic data coming
out of Poland continues to be ugly.
Could exports save the day?
P
n.
eb.
Mar.
Apr.
'10
May
'10
Jun.
'10
Jul.
'10
Aug.
'10
Sep.
'10
Oct.
'10
Nov.
'10
Dec.
'10
Jan.
'10
Feb.
'10
Mar.
'10
Apr.
'11
May
'11
Jun.
'11
Jul.
'11
Aug.
'11
Sep.
'11
Oct.
'11
Nov.
'11
Dec.
'11
Jan.
'11
Feb.
'11
Mar.
'11
Apr.
'12
May
'12
Jun.
'12
Jul.
'12
Aug.
'12
Sep.
'12
Oct.
'12
Nov.
'12
Dec.
'12
Jan.
'12
Feb.
'12
'12
'13
'13
oland’s economy is expected to grow by about 2 percent in
2013 – perhaps somewhat less, depending on which economists you prefer to believe. That’s disappointing growth,
considering the strong figures the country had seen in the
past:
8 after the difficult year of 2009, when Poland was the
only
7 EU economy not to go into recession, with gross domestic product growing 1.9 percent, the economy rose by
6 percent in 2010 and by 4.3 percent in 2011. Last year was
3.6
tough,
as the economy grew by just 2 percent.
5
14.2
13.4
end, the European Commission expects it to grow by a mere
1.2 percent. As of press time, Poland’s finance ministry was
holding to its prediction
of 2.2 percent growth.
12.6
What gives?
All this begs the question as to why the Polish economy has
11.8
been slowing, after seeing such strong numbers throughout
the crisis. One answer is fatigue – Poles and Polish businesses
only had so much savings to burn through as the global econ11.0come to the end of that and with
omy sank. They have now
Jan.
Feb.
Mar.
Apr.
'10
May
'10
Jun.
'10
Jul.
'10
Aug.
'10
Sep.
'10
Oct.
'10
Nov.
'10
Dec.
'10
Jan.
'10
Feb.
'10
Mar.
'10
Apr.
'11
May
'11
Jun.
'11
Jul.
'11
Aug.
'11
Sep.
'11
Oc
'11
N'
economies in Europe still growing only moderately if at all,
the avenues for growth are few and far between.
Consumer spending figures bear this out. During the first
years of the Great Recession, Polish consumers continued to
spend as if there were no economic crisis. Up until March
2012, retail sales regularly grew at rates higher than 10 percent per month. But April last year saw a deep slowdown –
retail sales grew only by 5.5 percent year-on-year and never
returned to anything higher than 7.7 percent. Finally, in December 2012, retail sales declined for the first time in years,
by 2.5 percent, as Polish consumers began to really feel the
squeeze, and spent less than usual on holiday gifts and meals.
4 could Poland’s economy in 2013 underperform its growth
So
of3 the global economic crisis year of 2009? It looks increasingly likely. While first-quarter GDP figures had not been re2
vealed by the time Made in Poland went to press, most econo1 had expected growth to come in at less than 1 percent
mists
–0the lowest quarterly figure since the first quarter of 2009.
Retail
January,
at a 2012
stronger
exQ1economy
2007
Q2 2007
Q3was
2007
Q4
2007
Q1 2008
Q2
2008
Q3 up
2008
Q4in2008
Q1
2009
Q2 2009
Q3
Q4
Q1 2010
Q2
2010
Q3sales
2010
Q4grew
2010
Q1again
2011
Q2 in
2011
Q3
2011
Q4 2011
Q1
Q2 2012
Q3rate
2012
Q4than
2012
The
expected
to pick
the second
half2009
of 2009
pected (2.3 percent), but screeched to a halt in February, fallthe year, if the euro zone manages to extract itself from the
ing by 0.8 percent year-on-year.
ongoing sovereign debt crisis.
Nevertheless, ratings agency Moody’s expects Poland’s GDP
to grow 1.9 percent in 2013, HSBC expects it to grow by
1.6 percent and the Gdańsk Institute for Market Economics
(IBnGR) expects 1.4 percent growth this year. On the lowest
Inflation, interest rates drop
As Poles stopped spending, businesses slowed, price risen. Inflation has dropped like a rock since June of last year, when it
hit from 4.3 percent, to 1.3 percent in February – below the
Poland’s unemployment rate, January 2010-February 2013
15.0
13.4
12.6
11.8
Ja
n.
Fe '10
b.
M '10
ar
.
Ap '10
r.
M '10
ay
Ju '10
n.
'
Ju 10
l.
Au '10
g.
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p.
Oc '10
t.
No '10
v.
De '10
c.
Ja '10
n.
Fe '11
b.
M '11
ar
.
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r.
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ay
Ju '11
n.
'
Ju 11
l.
Au '11
g.
Se '11
p.
Oc '11
t.
No '11
v.
De '11
c.
Ja '11
n.
Fe '12
b.
M '12
ar
.
Ap '12
r.
M '12
ay
Ju '12
n.
'
Ju 12
l.
Au '12
g.
Se '12
p.
Oc '12
t.
No '12
v.
De '12
c.
Ja '12
n.
Fe '13
b.
'13
11.0
8
7
6
Source: Central Statistical Office
14.2
2
11.0
1May
10
yJul.
'10
n.
Aug.
'10
Sep.
'10
Oct.
'10
Nov.
'10
Dec.
'10
Jan.
'10
Feb.
'10
Mar.
'10
Apr.
'11
'11
Jun.
'11
Jul.
'11
Aug.
'11
Sep.
'11
Oct.
'11
Nov.
'11
Dec.
'11
Jan.
'11
Feb.
'11
Mar.
'11
Apr.
'12
May
'12
Jun.
'12
Jul.
'12
Aug.
'12
Sep.
'12
Oct.
'12
Nov.
'12
Dec.
'12
Jan.
'12
Feb.
'12
'12
'13
'13
Jan.
Feb.
Mar.
Apr.
'10
May
'10
Jun.
'10
Jul.
'10
Aug.
'10
Sep.
'10
Oct.
'10
Nov.
'10
Dec.
'10
Jan.
'10
Feb.
'10
Mar.
'10
Apr.
'11
May
'11
Jun.
'11
Jul.
'11
Aug.
'11
Sep.
'11
Oct.
'11
Nov.
'11
Dec.
'11
Jan.
'11
Feb
'11
Ma
'1A'
0
Q1 2007
Q2 2007
Q3 2007
Q4 2007
Q1 2008
Q2 2008
Q3 2008
Q4 2008
Q1 2009
Q2 2009
Q3 2009
Q4 2009
Q1 2010
Q2 2010
Q3 2010
Q4 2010
Q1 2011
Q2 2011
Q3 2011
Q4 2011
Q1 2012
Q2 2012
Q3 2012
Q4 2012
8
Made in Poland 2013
14 7
economic overview
6
5
4
3
2central bank’s target of 1.5 percent to 3.5 percent. Core inflaundershoot the NBP’s own 2.5 percent inflation target in the
1tion (without food and energy prices) has slowed as well, from
coming year. Therefore, more rate cuts are likely.”
15.0
0about 2.3 percent last summer to 1.1 percent in February.
the same
time,
economists
Stanley
Q1 2007
Q2 2007
Q3 2007
Q4 2007
Q1 2008
Q2 2008
Q3 2008
Q4 2008
Q1 2009
Q2 2009
Q3 2009
Q4 2009
Q1 2010
Q2At2010
Q3
2010
Q4 2010
Q1 2011
Q2
2011
Q3 2011
Q4from
2011
Q1Morgan
2012
Q2 2012
Q3
2012
Q4 said
2012that
14.2
In turn, Poland’s Monetary Policy Council (RPP), the Na-
no more rate cuts were in store, and that the next move we
would see in terms of interest rates would be a rise, likely
sometime in 2014. “We think that the next move in rates is
up, in 2014,” economist Pasquale Diana wrote in a statement
for the investment bank.
tional Bank of Poland’s interest rate setting body, has slashed
rates. It began with a quarter-point cut each month from
13.4
November through February, and then cut rates by a further
half point in March. That put Poland’s main interest rate at a
12.6
record low of 3.25 percent.
Data showing that both industrial output and retail sales had
fallen in February were unlikely to influence another rate cut,
Mr Diana said. “The Monetary Policy Council is set to wait
and see for some months, and we think there are no further
cuts from here,” he added.
Economists were mixed, however, as to whether the RPP
11.8
Ja
n.
Fe '10
b.
M '10
ar
.
Ap '10
r.
M '10
ay
Ju '10
n.
'
Ju 10
l.
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g.
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p.
Oc '10
t.
No '10
v.
De '10
c.
Ja '10
n.
Fe '11
b.
M '11
ar
.
Ap '11
r.
M '11
ay
Ju '11
n.
'
Ju 11
l.
Au '11
g.
Se '11
p.
Oc '11
t.
No '11
v.
De '11
c.
Ja '11
n.
Fe '12
b.
M '12
ar
.
Ap '12
r.
M '12
ay
Ju '12
n.
'
Ju 12
l.
Au '12
g.
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p.
Oc '12
t.
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v.
De '12
c.
Ja '12
n.
Fe '13
b.
'13
would continue to cut. The 50-basis-point cut at the beginning
11.0 of March shocked analysts, most of whom were expecting the slow-moving council to trim rates by just 25 basis
15.0
points, if at all. Since February, NBP president Marek Belka,
who also heads the RPP, had been indicating that the easing
14.2
cycle was coming to a close. He called the March cut a “full
stop” at the end of the series of cuts – but in the same breath
13.4
refused to rule out more if macroeconomic data continued
to come in worse than expected. He said that the council was
8
now in “wait-and-see” mode, but after the surprising March
12.6
7 analysts were unable to say whether more cuts could or
cut,
could
not be expected.
6
11.8
So consumers and businesses will also have to “wait and see”
what the RPP decides to do in upcoming months. Much of
that will be tied to whether or not the Polish economy shows
signs of deterioration or recovery. And it will especially depend on inflation.
But whether Polish consumers decide to spend more – and
hence whether businesses decide to begin raising prices
again – will depend on whether there are jobs. And on that
front, the outlook is far from rosy.
5
Danske
Bank, for one, was convinced that more cuts were on
“We strongly believe that the NBP has been overly
the
way.
11.0
4
Unemployment up, up, up
12
12
20
Q4
12
20
Q3
11
12
20
Q2
20
Q1
11
20
Q4
11
20
Q3
10
11
20
Q2
20
20
Q4
Q1
10
10
20
20
Q3
09
10
Q2
20
20
The days when Poland was recording figures of 20 percent
unemployment are gone – but certainly not forgotten, and
the monthly figures continue to inch toward that number. In
Q1
Q4
09
20
20
Q3
09
Q2
08
20
20
Q1
08
Q4
08
20
20
Q3
08
Q2
07
20
20
Q1
07
Q4
07
20
20
Q2
Q1
8
Q3
20
07
%
Poland’s
GDP growth rate, Q1 2007-Q4 2012
09
Ja
n.
Fe '10
b.
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ar
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Ap '10
r.
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v.
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c.
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n.
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ar
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Ap '11
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v.
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c.
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n.
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b.
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ar
.
Ap '12
r.
M '12
ay
Ju '12
n.
'
Ju 12
l.
Au '12
g.
Se '12
p.
Oc '12
t.
No '12
v.
De '12
c.
Ja '12
n.
Fe '13
b.
'13
hawkish and that further monetary easing is needed,” the
3
bank’s
analysts said. “We believe that macroeconomic data
2
over
the coming months will confirm that not only is growth
continuing
to slow but that inflation will also significantly
1
7
6
Source: Central Statistical Office
5
4
3
2
1
20
12
Q4
20
12
Q3
20
12
Q2
11
20
12
Q1
20
Q4
20
11
Q3
20
11
Q2
20
11
10
20
Q1
Q4
20
10
10
20
Q3
Q2
20
10
09
20
Q1
09
Q4
20
09
20
Q3
Q2
20
09
20
08
Q1
Q4
20
08
20
08
Q3
Q2
20
08
20
07
Q1
Q4
20
07
20
07
Q3
Q2
Q1
20
07
%
Growth of retail sales in Poland (in %), January 2011-February 2013
20
Source: Central Statistical Office
15
10
5
0
n.
'11
Fe
b.
'11
M
ar
. '1
1
Ap
r.
'11
M
ay
'11
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n.
'11
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l.
'11
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g.
'11
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'11
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c.
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ar
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-5
20
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'13
15
10
5
Made in Poland 2013
exports and poland’s economy
15
February, unemployment reached 14.4 percent – in line with
expectations, but nonetheless putting a significant drag on
the economy.
And while February is traditionally the month of the year
that sees the highest unemployment rate due to seasonal factors (construction firms hire in the summer and lay off workers for the winter), the long-term trend is disheartening. In
February of 2012 unemployment was at just 13.5 percent, in
February 2011 it was at 13.4 percent and in February of 2010
it was 13.2 percent. In July, when unemployment is typically
at its lowest, unemployment has been increasing as well. In
2010 it was at 11.5 percent and in 2011 it was at 11.8 percent,
but in 2012 it was 12.3 percent.
Most economists expected the unemployment rate to remain
high throughout the year, dropping to 13 percent in the summer and coming back to around 14 percent by year-end.
Exports the savior?
With that outlook, it seems that consumer spending won’t be
the savior of the Polish economy, as it was in the 2009-2011
period. There is, however, much hope for exports.
The continuing uncertainty in the euro zone has significantly
impacted the złoty, keeping it relatively weak against even the
euro itself. While that is a tough pill to swallow for Poles who
took out mortgages denominated in euros and Swiss francs
during the boom years, it remains a source of strength for Poland’s exporters, who gained large chunks of European and
other international markets when the crisis hit, and the złoty
tanked, in 2009.
Already in 2012, Poland’s exports were picking up. In the Q1Q3 period, Polish food exports reached €12.5 billion, some
€1 billion more than in the same period of 2011, according
to Poland’s ministry of agriculture. Various estimates for the
whole of 2012 put the final figure at E17 billion. If those numbers are confirmed by Poland’s statistical office, it will make
2012 the best year ever for Polish food exports. A decade previous, food exports had only reached half that figure.
Another sector that saw significant growth in exports last
year were cosmetics (5 percent higher than in 2011). Auto
exports, while lower than in 2011, were likely to finish 2012
better than expected, despite lower car sales in key European
markets.
As a whole, exports rose 4 percent in 2012, to €146 billion,
according to the National Bank of Poland. A study by Oxford
Economics and HSBC expect it to continue to grow, by 5.8
percent in 2013 and by 7 percent in 2014. Despite sluggish
economies in the EU, Polish firms are expected to find more
markets for their goods in Eastern Europe and Asia. In the
2016-2020 period, the study found that Polish exports would
rise by some 55 percent.
Since exports account for 47.5 percent of Poland’s GDP, all of
that positive data could indicate that exports will prove the engine of Poland’s growth in the coming years. With Polish firms
becoming ever more modern, quality-oriented and export-savvy (see sector analyses, pp. 29-69), it’s not so hard to believe.
Andrew Kureth
Warsaw
New Markets
Mergers & Acquisitions
Turnaround
Human Resources
Management
Frankfurt/Main
www.dricon.pl/en
www.dricon.pl/de
All our advisors are English-speaking.
Alle unsere Berater sind deutschsprachig.
DRICON Managing Consultants Sp. z o.o.
Babka Tower, Jana Pawla II 80/E12,
00-175 Warsaw, Poland
Tel.: +48 22 256 57 00, Fax.: +48 22 256 56 99
[email protected]
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special report: research & development
Made in Poland 2013
17
Making headway
by Beata socha
By increasing R&D spending, Poland
is not only fostering innovation but
also promoting exports of highly
specialized services
Innovation thrives on money
The government is very active in promoting innovation in
Poland. A remarkably high share of all R&D funding comes
from state coffers – over 50 percent as compared to some 30
percent of funding from business. Science grants are most
frequently awarded56.9by government institutions like the National Centre for Research and Development (NCBR), academic organizations like the Polish Academy of Sciences, or
50.0
from the EU Innovative Economy program awarded by the
Polish Agency for Enterprise Development (PARP).
Pharmaceuticals
P
oland is not immediately recognized as an innovative econoCoke with
and natural
refining
my. To the outside world, Poland,
its oil
38-million
population, is primarily an important consumer market and a supply of relatively cheap workforce.
Hard coal and lignite mining
50.0
Recent trends however show increasing involvement of businesses in doing research, which might indicate a gradual shift
45.7 becoming more private-funded.
towards R&D
It merits a second look, however, to discover the well of potential for innovation and development in Chemicals
Poland. With its
economic stability, highly qualified workforce, scientific potential and financial support, Poland is an ideal partner and
Computers, electronics, optics
destination for R&D centers.
Polish R&D has to face stiff competition from
the Western
Automotive
countries, but despite limited resources it can boast some
pretty significant accomplishments that have put Poland on
and researchers
equipment
the scientific map. In 2011, for Machinery
example,
from
Warsaw University had a breakthrough in developing acquisition technology of large pieces of grapheneMetals
with the best
quality so far, which may soon find a variety applications in
electronics and nanotechnology. With the support of the
Beverages
Ministry of Economy the group of scientists have begun applying for patent protection all over the world.
30.6
Some industries are naturally more innovative than others,
and the chemical and pharmaceutical sectors have always
29.3
been in the lead in terms of R&D expenditures. The biggest players in the chemical industry are investing billions
26.1
is innovation. Chemicals giants Grupa Azoty and Orlen
are touting their latest investments in new, state-of-the-art
11.7
Furniture
0
Less public domain?
Source of R&D spending
Regardless of the source, the money awarded to science and
36.3
technology
is definitely increasing. Between 2007 and 2011
a 75.1 percent increase in R&D spending was noted, as compared
35.2 to 21.3 percent growth in the 2001-2006 period. In
2011 as much as zł.11.7 billion was spend on scientific advancements and innovation.
10
20
30
40
2010
0.3%
2.5%
50
60
2011
0.3%
11.8%
2.4%
24.4%
61.0%
13.4%
28.1%
Government-funded institutions
Universities
Companies
Private non-profit organizations
55.8%
Foreign entities
Source: Central Statistical Office
special report: research & development
18
research centers specializing in plastics and chemical compounds.
The Polish pharmaceutical business is also pouring cash to
boost innovation, and they have something to show for it,
too. Drugs producer Adamed allocated zł.40 million to R&D
programs, while Polish largest pharmaceutical producer Polpharma, ranked first on the “List of 500 Most Innovative Enterprises in Poland.”
Made in Poland 2013
Outsourcing innovation
In recent years Poland has become one of Europe’s primary
outsourcing destinations, partly due to the harsh economic
climate in Europe forcing companies to cut costs wherever
possible. Poland offers them an army of highly qualified specialists at much lower cost, not only accountants and payroll
specialists, but also IT consultants and scientists.
Even though not a cutting-edge sector itself, Poland’s mining industry has been successfully investing in innovation
for years, with millions spent on high-tech tools for training
miners and improving safety in the harsh and volatile working environment.
Already in 2010 Poland ranked second in the world, just beDROP SHADOW - 1mm 1mm 1mm 1mm i 33% opacity
hind India, in terms of the availability of specialists and experts from the business service sector, in a survey conducted
by Everest Group.
Despite being still relatively underfunded, Polish science is
striving to create a nurturing environment for technology
and innovation. There are about 50 technology parks currently operating in Poland, whose main goal is to create favorable conditions for technology transfer and to stimulate
innovation.
Admittedly, there are cheaper destinations than Poland,
such as Vietnam or India, where a programmer’s average
salary is between $10,100 and $11,300 a year, as compared
to $17,000-$18,000 in a Polish IT firm. None of them, however, offer such a high level of foreign-language competence
as Poland, which combined with the common cultural background makes Poland an ideal “nearshoring” destination.
Some of these parks are private businesses, like the Nickel
Technology Park, located in Poznań, which offers a variety
of services, from data centers and intellectual property advice, to a private kindergarten. Some parks are associated
with universities or institutes, like one of the oldest technology parks in Poland – the Poznań Science and Technology Park, part of the Adam Mickiewicz University Foundation, which has been investing in cutting-edge technologies
since 1995.
“There is no other country in the world that offers the business service sector such versatile solutions. We are able to
handle virtually any process in one of several dozen foreign
languages,” said Marek Grodziński, vice president of the Association of Business Service Leaders in Poland, an organization representing 70 foreign and Polish investors from the
business service sector. v
Pharma and mining lead the way to innovation
Companies implementing innovations by industry (in %
of total number of companies)
Human factor
Genius is one percent inspiration and ninety-nine percent
perspiration, as Thomas Edison said. As far as perspiration
goes, Poles are known as some of the most hardworking employees in the world. A typical Polish worker spent 1,937
hours working in 2011, which makes Poland the seventhhardest-working economy in the world, way ahead of the
OECD average of 1,776 hours.
Poland also boasts the highest number of highly-educated
specialists in the CEE region. It is one of four EU countries,
next to Germany, the UK and France, with over 2 million students, with one out of every 10 students in the EU is a Pole.
Poland offers 460 higher education facilities and 1,000,000
R&D specialists working in over 200 R&D centers.
Scientific advancements require first and foremost technical
expertise, which Poland also has in spades. Polish technical
universities have always been ranked very high in Europe and
in the world. University of Warsaw computer science faculty
every year wins numerous awards and distinctions in world
programming contests, such as ACM International Collegiate Programming Contest World Finals, Google Code Jam,
or International Mathematics Competition.
Pharmaceuticals
56.9
Coke and natural oil refining
50.0
Hard coal and lignite mining
50.0
45.7
Chemicals
36.3
Computers, electronics, optics
35.2
Automotive
30.6
Machinery and equipment
29.3
Metals
The high quality of Polish higher education is evidenced by
the fact that there are about 23,000 foreign students studying at Polish universities. According to Sławomir Majman,
president of the Polish Information and Foreign Investment
Agency, “Poland is no longer a supplier of cheap labor, but
increasingly often of highly qualified specialists.” v
26.1
Beverages
11.7
Furniture
0
10
20
30
40 Statistical
50 Office60
Source: Central
2010
0.3%
2.5%
11.8%
2011
0.3%
2.4%
13.4%
Made in Poland 2013
special report: research & development
19
Polish patent protection 101
Alicja Adamczak, president of the Polish Patent Office, talks about the advantages of the
Polish patent procedure over the European one, about the categories in which most
applications are filed and about the most common mistakes potential inventors make
Why should Polish firms apply for a Polish patent, when
they have the European patent system available to them?
A European Patent, granted by the European Patent Office
is in its nature a bundle of national patents. For the patent
to be effective in any of the 38 members of the European
Patent Organisation, including Poland, it must first be validated in each country individually. This requires submitting
a translation [of the patent] into all the national languages other than the three procedural languages of English,
French and German, and effecting a fee for the protection
granted in each country where the patent is validated.
If you wish to obtain patent protection only in the territory of Poland or any other individual country, choosing
the European patent procedure makes little sense. Polish
being the language of the application procedure as well as
its low cost are a Polish patent’s indisputable advantages.
Conducting the application procedure in the Polish Patent
Office is a more attractive option for those who would like
to use the patent for professional or business purposes in
the territory of Poland.
In addition to moderate cost and simple procedure, applying to the Polish Patent Office also offers the so called
convention priority right which gives the inventor priority in
obtaining patent protection in the majority of countries all
over the world, which are parties to the Paris Convention for
the Protection of Industrial Property. Obtaining such priority after securing a patent in Poland is vital for extending
the protection to selected countries.
What type of innovations are the most patent applications filed for? The majority of applications are in the performing operations and transport, chemistry and metallurgy as well as
in the human necessities categories. Nearly 50 percent of
all inventions are filed in these three categories, the list of
which has been defined in the International Patent Classification. Another substantial part of applications fall in the
fixed constructions as well as in the mechanical engineering
categories.
C o n t e n t
p a r t n e r :
How much does a patent application cost?
The base fee for filing an application for patent protection
with the Polish Patent Office is zł.550, and zł.500 for filing
the application electronically. Additionally, after the decision is made to grant the applicant the right for exclusive
use of his invention, he or she will also have to pay periodical protection fees. The fee is zł.480 for the first three years,
for the fourth year it is zł.250 and then continues to increase
by zł.50 every year, reaching zł.1,550 in the final, 20th year
of patent protection.
How many patent applications are filed in Poland compared with the EU average?
The number of applications and the number of patents awarded varies greatly from country to country. In countries highly
developed economically, such as Germany or France, the
number of inventions filed for patent protection amounts to
nearly 20,000 a year, while in countries with lower economic
performance the number is up to 2,000-3,000 applications a
year. We are, however, observing an increase in the number
of inventions and utility models for which patent applications
are filed. In 2012 there were 5,654 such applications, whereas
in 2011 and 2010 it was 5,126 and 4,375 respectively.
How many patent applications end in the granting a patent?
Some 60 percent of applications receive a favorable patent
decision. Patents are awarded only to inventions that meet all
the statutory criteria for patentability, which means that they
are: technical in their nature, novel solutions worldwide, they
involve an inventive step and have some industrial application.
Inventions lose their novelty if, prior to filing the application with the Polish Patent Office, they have been publicly
presented, for example at a conference, in publications or
in the media. Other common grounds for rejection include:
an insufficient inventive step, which may result from failing
to take into account data from world patent information
databases. Any potential inventor, particularly one involved
in R&D projects, should be constantly monitoring these databases. v
P o l i s h
P a t e n t
O f f i c e
special report: research & development
20
Made in Poland 2013
Using first names in trademarks
Izabella DudekUrbanowicz,
Patent Attorney
W
hen establishing a company or business, the owner
frequently invents company name using his or her
own first name or other names evoking some positive associations, such as a child’s name or others. Therefore, first
names are in the category of the most popular trademark
elements and can appear as trademarks on their own, or in
combination with other words or graphics.
In Polish case law there is a widespread view that “first
names, although by themselves they are fanciful in respect
of goods for which they are destined, guarantee a relatively
narrow scope of protection. Due to the fact that first names
are widely exploited as trademarks (or component parts of
trademarks), their use is fairly common while availability
is limited, it is natural that names are highly repetitive
in respect of designated goods” (judgment of the District
Administrative Court in Warsaw as of 12th November 2008,
case file No. VI SA/Wa 1157/08). Thus, if a trademark consists exclusively of a first name, or if a first name constitutes
the main trademark element, protection of the trademark is
rather weak. The owner must also tolerate the co-existence
of other trademarks containing similar first names, so it is
typical for the owners in the same sector to agree that the
trademarks containing identical or similar names function
together on the market.
Therefore, first names used as trademarks ensure a relatively low protection due to their common use and everyday exploitation. However, if a first name is used in
trademark along with a surname, the trademark not only
acquires originality, but is better remembered by consumers, especially if it involves the name of a celebrity.
American celebrities – Beyonce and Jay-Z, filed with
the United States Patent and Trademark Office (USPTO)
an application for granting protection to their daughter’s
name: Blue Ivy Carter, for goods and services related to
children’s accessories, among others things. The name
has already been protected for over a year as a community trademark. This means that parents have the exclusive right to use their daughter’s name as a trademark
for a specific line of products.
But if a trademark is not a famous celebrity name such
as Blue Ivy, and consumers are unlikely to remember it
so easily, is it eligible for obtaining stronger protection?
According to recent case law, “a degree of exploitation of
first names as trademark elements depends on the kind of
goods and services for which the marks are destined. Undoubtedly, trademarks destined for clothing, fashion de-
B r o u g h t t o y o u b y Pa t p o l - E u r o p e a n a n d Po l i s h Pa t e n t a n d Tr a d e M a r k A t t o r n e y s
Made in Poland 2013
special report: research & development
21
Using first names in trademarks
signing or toys designing (in particular dolls) commonly
incorporate first names. Therefore, frequent repetition of
names in this sector requires that they be accompanied
by other fanciful elements, so that the goods or services
can be identified by the average consumer,” (decision of
the Polish Patent Office as of 19th October 2012). Accordingly, the following trademarks can function together
in respect of goods in class 25:
ALI ISABELLA (CTM-010730265), ISABELLE MARTINE
(CTM- 010588705), ISABEL MARANT ETOILE (CTM009970682), GABBY ISABELLA (CTM-009761248).
The situation looks different in the sectors of goods or
services, in which it is not customary to use first names
as trademarks. In such a case, if a trademark exclusively
consists of a first name, or if the first name is the most
dominant element in the mark, distinctiveness will not
be low and can be compared with the distinctiveness of
other fanciful marks.
In some sectors of goods or services, the use of first
names as trademarks is very uncommon and there are
only single examples of such registrations, e.g.:
No. CTM-002382653 for telecommunications, including the secure
exchange of data and messages
(class 38);
CTM-011049533
No. CTM-000846121
for transport and distribution of foodstuffs
(class 39).
CTM-010341931
In sectors where first names are not commonly used as
trademarks, registration of an identical first name as a
trademark is difficult but possible under some circumstances. There are some chances of registration of an identical
first name if it is accompanied by an additional element,
such as a surname; using only additional graphic elements
might be insufficient.
Thus, it is rather predictable that the addition of descriptive elements to trademarks like ISABEL (e.g.
ISABEL Banking or ISABEL Institute) would not be
sufficient to obtain registration if there exists an earlier registration of ISABEL covering the same goods or
services. v
CTM-010534121
CTM-010682251
Patpol - European and Polish Patent and Trade
Mark Attorneys
Nowoursynowska 162J , 02-776 Warsaw, Poland
Tel: +48 22 644 9657
Fax: +48 22 644 9600
www.patpol.pl
[email protected]
B r o u g h t t o y o u b y Pa t p o l - E u r o p e a n a n d Po l i s h Pa t e n t a n d Tr a d e M a r k A t t o r n e y s
special report: research & development
22
Made in Poland 2013
Protection of products as industrial design
Anna SłomińskaDziubek,
Patent Attorney
T
he multitude of new products constantly appearing on the market
prompts manufacturers to provide goods
with unique features that would attract
customers, increase their satisfaction with
a product and thus raise demand and
price. It is particularly important not only
for consumer goods, where a product’s
appearance is vital in deciding whether
to buy it or not, but also for technical
products, which must be provided with
new features to improve their functionality and facilitate their operation.
The protection of products, in most
countries limited to 25 years, is ensured by the protective right to an industrial design.
An industrial design is a form of the
whole or part of a product that is characterized by distinguishing features of
its appearance. It may be any industrial
or handicraft item, packaging, graphic
symbols, typographic typefaces, computer
graphics, images displayed on screens,
including also images appearing in a sequence. Protection may also be granted
to a product consisting of many replaceable components or to a component part
of a complex product if it is visible during
normal use of such complex product.
An industrial design must meet specific
requirements. It absolutely must not be
contrary to public order or morality.
A relative condition necessary to obtain
protection for an industrial design is
its novelty, which means that a design
cannot be protected if it was known
before the first application is filed. The
exception to this rule is a disclosure
of a design caused by an infringement
of the obligation to maintain its confidentiality, or a disclosure made by the
designer or a person authorized by him
within 12 months before the filing of an
application.
Another relative condition relates to
the individual character of the indus-
trial design, which means that a product must have such features that the
overall impression it makes on the informed user is different from that made
by any other product of the same kind
available to the public before the date
of the first application.
The absolute condition is always
verified, whereas the relative conditions are only checked when a design is examined as to its merits. In
registration systems, such as that in
Poland, designs are not verified with
respect to the relative conditions. In
each case, fulfilling all the conditions
is important for the protection of the
granted right from potential later invalidation.
Where the interested party intends to
protect a design in several countries
only, it is advisable to file applications
with the relevant offices in the individual countries; for example, in Poland
the competent authority is the Patent
B r o u g h t t o y o u b y Po l s e r v i c e Pa t e n t a n d Tr a d e m a r k A t t o r n e y s O f f i c e
Made in Poland 2013
special report: research & development
23
Protection of products as industrial design
Office of the Republic of Poland. The
applications may be submitted simultaneously or the applicant may enjoy
the right of priority. This means that
after filing the first application, the
examination of conditions necessary to
obtain protection for all applications
filed in subsequent countries within six
months is carried out only with respect
to earlier designs available before the
date of the first application.
Increasing globalization and international trade exchange often require
manufacturers to seek protection of
their products on a broader territory.
To simplify the procedure and reduce
the costs of obtaining industrial design
protection, two international systems
were established:
• The Community design system operating within the European Union, for
which the Office for Harmonization in
the Internal Market (OHIM) is located
in Alicante, Spain, and
•The International Registration System
of Industrial Designs based on the
Hague Agreement (commonly called
the Hague System), administered by
the World Intellectual Property Organization (WIPO) in Geneva, Switzerland, which Poland joined in 2009.
The Community design system enables filing one industrial design application with
OHIM and obtaining registration that has
legal effect in all EU countries. Importantly,
any invalidation of a design in any country
has an effect in all EU countries.
The Hague System, which includes 58
states and two regional organizations,
allows for the filing of one industrial
design application with WIPO and
designate relevant states from among
the parties to the Agreement. The initial international registration is effective in the designated states unless
a competent office of a given country
submits a refusal on the basis of national regulations within a prescribed
period of time.
It is therefore worthwhile to consider
applying for the protection of a product as an industrial design as it will
secure the exclusive right of an entrepreneur who puts a new product on the
market; the more so that such a right
may be sold or licensed. v
POL-???/Made
B r o u g h in
t Poland
t o y 168x120_POL-???/2011
o u b y P o l s e r v Global
i c e Awards
P a t e 210x150
n t a n d21.03.2013
T r a d e15:06
m a r Strona
k A t1t
orneys Office
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POLSERVICE PATENT AND TRADEMARK ATTORNEYS OFFICE
73 Bluszczańska Street, 00-712 Warsaw, Poland
Phone: (+48) 22 44 74 600, Fax: (+48) 22 44 74 646
Postal Address: P.O. Box 335, 00-950 Warsaw, Poland
e-mail: [email protected]
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POLAND
24
special report: research & development
Made in Poland 2013
How to capitalize on science?
Poland has brilliant scientists and highly entrepreneurial businesspeople.
The National Centre for Research Development is investing in the most
promising projects to make Poland one of world leaders in developing novel
technologies, says Leszek Grabarczyk, Deputy Director of The National
Centre for Research and Development
listed on the NASDAQ in two years’
time.
The main task of the National
Centre for Research and Development (NCBR) is implementing and
managing strategic R&D programs
to foster innovation. Can Poland be
considered innovative?
Leszek Grabarczyk: Catching up with
the most innovative economies in the
world will take us a little more time,
but the R&D sector is definitely developing rapidly in Poland. Since 2007
funds devoted to research each year
have increased by 35 percent. Our
center’s budget has also been growing
steadily. Last year NCBR allocated
over zł.4.5 billion to research programs,
which corresponds to outlays of more
than zł.12 million a day. A similar
amount of money was devoted to science by the industry.
Every year we support a growing number of firms, university institutes and
research centers. We also try to make
sure that grant procedures and programs supported by NCBR meet the
needs of the economy. That is why we
cooperated with the Industrial Development Agency in a recent grant competition called Blue-Gas Polski Gaz
Łupkowy, which is to allocate zł.1 billion to developing shale gas extraction
technology.
Innovation thrives on entrepreneurship. In order to increase the involvement of private businesses in the R&D
NCBR supports the commercialization and other forms of applying
R&D outcomes in business. How
can business and science benefit
from this partnership?
Leszek Grabarczyk,
Deputy Director of
The National Centre
for Research and
Development
sector and developing new technologies, we are constantly implementing
new programs and developing the existing ones. We have just begun a pilot program called BRIdge VC offering
public and private support for commercializing innovation with the help
of venture capital funds. We are pioneers in bringing money to high-risk
R&D undertakings in Poland. Many
European countries still lack such instruments for fostering innovation.
Over 30 investment funds with international capital have signed up to
participate as business partners in the
program, which requires participants
to have an international partner. We
hope to see the first Polish company
The German poet Johann Wolfgang
von Goethe said that “Knowing is not
enough, we must apply.” Combining
science and business also lets you
make money. We see that happens
every day, with medicine or smartphones. Historical whirlwinds and
the previous political system have left
Polish science and the Polish economy a little behind the rest of the
developed world, and we still have a
lot of ground to cover.
Bridging the gap between these two
worlds is one of the main goals of
NCBR. Growth no longer stems from
agriculture, services or even natural
resources, but from a knowledge-based
economy. Business makes a strong case
for new solutions in various sciences, it
also finances scientific advancements.
NCBR is trying to merge these two
by investing public money only in such
projects that promise a real chance of
success and return on investment. The
word invest is vital here, as we try not
to give money away but, as with the
previously mentioned BRIdge VC program, to invest together with capital
Content Partner: The National Centre for Research Development
Made in Poland 2013
special report: research & development
market partners in the most promising
undertakings relying on latest technologies. We believe that our actions
to bring business and science together
will yield very positive results and that
we will soon have affluent Polish scientists, home-grown novel technologies
and growing exports of Polish innovation.
Is exporting Polish innovative products and services something Poles
can already be proud of?
We already have a few rising stars.
The recent CeBIT novel technologies
fair, where Poland was a partner, has
showed our country’s potential. Our
computer science students regularly
win programming competitions and we
are also one of the world’s top producers of smartphone apps.
Even though our center was established relatively recently, we have already helped a significant number of
companies enter global markets. For
example, Avio Polska produces blades
for Boeing 747 and 787-Dreamliner
engines. Manufacturing components
for the latest engine in big passenger
planes has secured the company orders for some 15 years.
R&D funding increased significantly
after 2007. Many companies are most
likely still at the research stage and
we will soon hear of their innovations
being implemented. Chemicals producers Ammono also benefited from
our grant programs, and is close to
marketing its latest development –
semiconductors made from aluminumnitrate crystals, which will likely become a big commercial success. The
market in which Ammono operates, is
expected to be worth some $25 billion
in 2015.
Polish scientists are also leading the
way to commercialize graphene, a
substance of the future with unlimited possibilities in electronics. The
National Centre for Research and
Development devoted zł.60 million to
developing graphene-based technologies last year.
Can you name a few solutions that
have already been success and
have gained global applications?
It depends on how we define successful. Early this year [Poland-based]
IVONA Software, which developed its
own text-to-speech synthesizer software, was acquired by US-based giant Amazon. The software was then
implemented in the well-known Kindle Fire tablet. It is unbelievable how
technology developed by a firm established in 2001 by two graduates of
the Gdańsk University of Technology
is now applied in IT systems and apps
all over the world.
Another Polish company, Solaris Bus
& Coach, is a major market player in
Europe among producers of modern
buses and trams. It has recently introduced electric-powered buses. It’s
amazing to see Solaris buses on the
streets of Budapest, while only 20
years ago Warsaw was filled with
[Hungarian] Ikarus buses. The Solaris
brand is present in 26 countries and
about 60 percent of its production is
exported. And there are many more
such examples.
Are Polish innovative brands recognized throughout the world?
I’ll turn to another quotation here.
Jack Welch, former CEO of General
Electric, one of the greatest companies in the world said, “Change or die.
If the rate of change on the outside
exceeds the rate of change on the inside, then the end of a company is
near.” Innovation doesn’t like stagnation. Everyone should keep improving
25
their products, and for that we need
the R&D sector to flourish. That is
why NCBR continues to monitor latest trends in novel technologies and
in cutting-edge solutions being applied in business to make sure our offer is what entrepreneurs, universities
and research centers need.
Can you name the industries which
are the quickest to adopt innovation (in Poland and worldwide)? Is
NCBR going to support “made in
Poland” technologies also in global
markets?
Aviation, bio- and nanotechnology as
well as ICT are the most rapidly developing industries. The Go_Globa.pl
competition we launched last year will
provide ample opportunities for Polish
businesses to commercialize their R&D
results and expand to global markets.
The program includes support in preparing a business plan and international strategy. This year we signed a
cooperation agreement with Plug and
Play Tech Center, one of the biggest
technology incubators in Silicon Valley, which was responsible for helping
to develop the the famous PayPal system. Another major partner, a European
one, with substantial R&D experience,
will soon join us, too.
What’s in the cards for the Polish
R&D sector?
Poland has a lot of brilliant scientists and highly entrepreneurial people. NCBR provides them with tools
for success. A growing involvement of
private entrepreneurs in the sector
also makes us hopeful. And by all
accounts, the future financial framework of the European Union based
on the Europe 2020 strategy will
continue to nurture innovation. The
course we are on will help us take
the lead in the region within the next
couple of years. v
Content Partner: The National Centre for Research Development
Made in Poland 2013
technology parks
27
Technology Parks
Total area (ha)
Investment area (ha)
Green areas (ha)
Total number of
business entities
Total employment
Ranked by roofed space (sqm)
Services:
consulting,
information,
courses,
training*
Technical and
service
infrastructure*
Financial
support*
Year
founded
Contact
person
53.0
50.0
2.0
42
1100
1; 6; 10; 12
16; 17; 18;
19; 22
29
2005
Anna
Skałecka
4.0
WND
WND
460
612
1; 3; 4; 5; 6;
7; 8; 9; 10;
11; 12; 13;
14; 15
16; 17; 19;
20; 21; 22
23; 26;
28; 29
2006
Iga Pachulska
24,000
33.0
26.4
6.6
38
690
1; 2; 4; 5; 7;
8; 12; 13; 14
16-22
23; 28; 29
2005
Piotr
Kwiatek
4
Life Science Park
ul. Bobrzyńskiego 14, 30-348 Kraków
12 297-4600/12 297-4646
[email protected]
www.jci.pl
20,000
1.8
WND
WND
WND
WND
1; 2; 3; 4;
5; 7; 8; 9;
10; 11; 12;
14; 15
16-22
23; 24;
25; 26;
28; 29
2006
Mariusz
Piasecki
5
Wrocław Technology Park SA
ul. Muchoborska 18, 54-424 Wrocław
71 798-5800/71 780-4034
[email protected]
www.technologpark.pl
14,690
26.0
26.0
-
123
1100
1; 2; 3; 4; 7;
8; 9; 12; 13;
14; 15
16; 17; 18;
19; 21; 22
28
1998
Sylwia
Wójtowicz
6
Nobel Tower Advanced Technologies Center
Piątkowska 161, 60-650 Poznań
61 842-5425
[email protected]
www.nobeltower.pl
13,500
1.7
0.4
WND
WND
3; 4; 5; 6;
7; 8; 10; 12;
14; 15
16-22
23; 28
2013
Joanna
Kowalska
7
Pomorskie Science and Technology Park
Al. Zwycięstwa 96/98, 81-451 Gdynia
58 735-1140/58 622-5588
[email protected]
www.ppnt.pl
13,000
6.1
0.5
53
400
1; 2; 3; 5; 6;
7; 8; 10; 11;
12; 15
16; 17; 18;
19; 20; 22
24; 26;
28; 29
2001
Beata
Jodel
8
Poznań Science and Technology Park - Adam
Mickiewicz University Foundation
ul. Rubież 46, 61-612 Poznań
61 827-9742/61 827-9741
[email protected]
www.ppnt.poznan.pl
11,725
5.4
1.3
0.7
54
350
1; 2; 3; 4;
10; 12; 13
17; 18;
21; 22
23; 26; 28
1990
Justyna
Adamska
9
Olsztyn Science and Technology Park
Pl. Jana Pawła II 1, 10-101 Olsztyn
89 527-3111/89 527-3111
[email protected]
www.parktechnologiczny.olsztyn.eu
11,332
17.2
14.8
WND
WND
1; 2; 4; 5; 6;
7; 8; 10; 12;
14; 15
16; 17; 18;
19; 21; 22
-
2013
Janusz
Wróblewski
10
Bydgoszcz Industry and Technology Park
ul.Bogdana Raczkowskiego 11, 85-862 Bydgoszcz
52 365-3310/52 365-3317
[email protected]
www.bppt.pl
11,015
280.0
178.0
19.0
44
784
WND
WND
WND
2004
Malwina
Witucka
11
Poznań Technology and Industry Park
ul. 28 Czerwca 1956 r. 406, 61-441 Poznań
61 673-4543/61 673-4502
[email protected]
www.pptp.pl
9,379
1.3
1.3
2.2
49
15
2; 5; 6; 7; 8;
10; 12
16; 18;
19; 22
28; 29
2006
Piotr
Juskowiak
Roofed
space
(sqm)
1
Świdnik Regional Industry Park
Al. Lotników Polskich 1, 21-045 Świdnik
81 722-6022/81 722-6652
[email protected]
www.park.swidnik.pl
100,000
2
Prof. Hilary Koprowski Gdańsk Science and
Technology Park
ul. Trzy Lipy 3, 80-172 Gdańsk
58 739-6117/58 739-6118
[email protected]
www.gpnt.pl
26,384
3
Nickel Technology Park Poznań
ul. Krzemowa, Złotniki 1, 62-002 Suchy Las
61 658-6499/61 658-5498
[email protected]
www.ntpp.pl
Rank
Company name
Street, Postcode Town
Phone/Fax
E-mail
Website
technology parks
28
Made in Poland 2013
Technology Parks
Total number of
business entities
Total employment
Services:
consulting,
information,
courses,
training*
Technical and
service
infrastructure*
Financial
support*
Year
founded
Contact
person
2.7
0.4
52
WND
1; 2; 5; 6; 7;
8; 9; 10; 11;
12; 14; 15
18; 19; 20;
21; 22
24; 27;
28; 29
2007
Łukasz
Purgal
13.5
8.3
1.2
33
382
1; 2; 3; 4;
5; 6; 7; 8;
10; 12; 13;
14; 15
16; 18; 19;
20; 21; 22
23; 24;
28; 29
2005
Tomasz
Urbanowicz
7,500
1.3
0.3
6
10
4; 12
18; 19
-
2009
Joanna
Witkowska
7,246
4.5
3.4
WND
WND
1; 2; 4; 5;
7; 8; 10; 12;
14; 15
16; 17; 18;
19; 21; 22
26; 28
2007
Ewa
Plenkiewicz
7,118
1.2
7.6
1.1
10
WND
1; 2; 3; 4; 5;
6; 8; 9; 10;
11; 12; 13;
14; 15
16-22
23; 24;
25; 27;
28; 29
2012
Halina
Mączka
17
Sosnowiec Science and Technology Park
ul. Wojska Polskiego 8-8A, 41-208 Sosnowiec
32 778-9100/32 778-9109
[email protected]
www.spnt.sosnowiec.pl
6,945
WND
WND
WND
4
1; 2; 3; 4; 5;
6; 7; 8; 9;
10; 11; 12;
14; 15
16; 17; 18;
19; 21; 22
23; 24;
25; 27;
28; 29
2012
Elżbieta
Klimek
18
AEROPOLIS Podkarpackie Science and
Technology Park
ul. Szopena 51, 35-084 Rzeszów
17 867-6206/17 852-0611
[email protected]
www.aeropolis.com.pl
6,350
166.0
166.0
-
WND
WND
1; 2; 3; 5; 6;
7; 12
16; 17; 18;
19; 21; 22
24; 28
2008
Barbara
Kostyra
19
Elbląg Technology Park
ul. Stanisława Szulimy 1, 82-300 Elbląg
55 239-3467/55 237-4761
[email protected]
www.ept.umelblag.eu
5,832
4.7
4.0
19
6
7
17; 18; 19;
20; 22
-
2011
Agnieszka
Choszczewska
20
Silesian Industry and Technology Park
ul. Szyb Walentyny 26, 41-700 Ruda Śląska
32 789-5101/32 789-5114
[email protected]
www.sppt.pl
5,717
14.0
5.0
2.0
34
WND
4
16; 19; 22
WND
2004
Ewelina
Mecner
Rank
Total area (ha)
Investment area (ha)
Green areas (ha)
Ranked by roofed space (sqm)
Company name
Street, Postcode Town
Phone/Fax
E-mail
Website
Roofed
space
(sqm)
12
Częstochowa Industry and Technology Park
Al. Najświętszej Maryi Panny 24/8,
42-202 Częstochowa
34 360-5688/34 360-5747
[email protected]
www.arr.czestochowa.pl
9,237
13
Toruń Technology Park
ul. Włocławska 167, 87-100 Toruń
56 621-0421/56 654-8824
[email protected]
www.technopark.org.pl
8,660
14
AURO Business Park
ul. Leonarda da Vinci 12, 44-109 Gliwice
32 330-1953/32 330-1944
[email protected]
www.auro.com.pl
15
MMC Brainville Technology Park
ul. Zielona 27, 33-300 Nowy Sącz
18 449-9463/18 449-9461
[email protected]
www.miasteczkomultimedialne.pl
16
Puławy Science and Technology Park
Mościckiego 1, 24-110 Puławy
81 464-6316
[email protected]
www.ppnt.pulawy.pl
Notes: WND = Would Not Disclose. Collection of selected report data is thanks to cooperation of the Polish Business and Innovation Center Association (SOOIPP www.sooipp.pl). Only the top 20 parks are listed here - for full list subscribe at www.bookoflists.pl.
* 1. Company formation; 2. Business plan development; 3. Technological advisory; 4. Cooperation mediations; 5. Financial and tax services; 6. Bookkeeping and accounting;
7. Legal services; 8. Market analysis and marketing; 9. Quality management; 10. IT services; 11. Human resources management; 12. EU funds access; 13. International
trade and cooperation; 14. Introduction of new products and services; 15. Business management; 16. Reception; 17. Labs; 18. Broadband internet; 19. Computer network; 20.
Database access; 21. Cafe/bar; 22. Seminar room; 23. Venture capital; 24. Regional loan fund; 25. Guarantee fund; 26. Seed capital fund; 27. Credits and credit services; 28.
Cooperation with business angels; 29. Subsidies, grants.
A delicious recipe
for growth
Palates around the
globe are gaining a
taste for Polish food
and drink
P
olish food is so well-known that it has even exported vocabulary: “pierogi” and “kielbasa” are household names in many
parts of the world. And the actual pierogi and kielbasa, among
other Polish edibles, are becoming increasingly popular.
In 2012 Poland exported nearly €17.5 billion worth of foodstuffs, according to data provided by the Ministry of Agriculture and Rural Development. This was a record breaking year
for Polish food. In 2011, the previous record year, Polish food
exports were worth €5.3 billion. How fast have Polish food
exports have grown? Ten years ago they were worth a quarter
of the estimated 2012 figure.
by Jacek Ciesnowski
Spirits riding high
One of the biggest Polish export hits is its vodka. Last year
Poland exported over 7.5 million liters of vodka to the United States from January to September 2012, according to
data provided by the Distilled Spirits Council of the United
States. Compared to the corresponding period of 2011, this
volume rose by 15.3 percent.
This makes Poland the fourth-largest exporter of vodka to
the US in terms of volume, behind Sweden, France and the
Netherlands. Russia, seen as Poland’s major rival in this area,
ranked sixth.
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Made in Poland 2013
sector analysis: food
One of the hits has been the Sobieski brand. In 2011, with
the help of worldwide star Bruce Willis as their spokesperson
and co-owner, after four years on the market, they’ve managed to sell over one million cases of their vodka in the US.
The previous record holder managed to reach this milestone
after seven years.
“Our national product is really good. Plus, the price-toquality ratio is perfect,” according to Polish Spirits Industry
president Leszek Wiwała. He also admits that there has been
a shift in the mentality of costumers in the US. “Only 15 years
ago, drinking pure vodka in the US was unimaginable. It was
used only as an ingredient in cocktails.” Americans preferred
unadulterated whisky and brandy. Nowadays, most colored
drinks end up in cocktails; pure vodka is gaining more and
more consumers.
Volume vs value
In value terms, the ranking looks slightly different. Poland
holds fifth place in terms of sales to the US, with $51.28
million, while the leaders are France, Sweden, the Netherlands and Latvia. Americans buy more Polish premium and
super-premium vodkas, which are the more expensive ones.
The super-premium sector was created in the second half of
the 1990s by Polish brands such as Chopin and Belvedere
Vodka. They were widely promoted through references to
the Polish traditions of distilling vodka, which resulted in the
31
creation of a new sector, a shelf higher than the one occupied
by Finlandia and Absolut. However, that market is still controlled by French and Swedish brands that have been present
in the US market for far longer than Polish companies have.
Other markets that Polish vodka is a prominent player in
include France (where 60 percent of Poland’s EU-destined
vodka goes), Canada, Italy, Germany, Hungary and Bulgaria.
With an average annual production volume of 3.2 million
hectoliters, Poland is the world’s fourth-largest vodka manufacturer, after Russia, Ukraine and the US.
So it seems that the quality and tradition of Polish vodka is
attracting an ever-growing number of fans worldwide.
Best of both worlds
The biggest obstacle to Polish food export is the economic
slowdown in countries that import Polish products. It can,
however, be an advantage as well. With many people and
companies tightening their belts, they are looking for cheaper products with similar quality. That’s a perfect position for
Poland and its products, as data for 2012 shows.
Last year, Poland exported some €13.3 billion worth of food
products to the EU, which accounted for 76.4 percent of all
of the country’s food exports.
The biggest market for Polish foodstuffs for many years now
has been Germany. Last year it imported nearly €4 billion
sector analysis: food
32
Made in Poland 2013
Worldwide brands
Some Polish firms are making a go of establishing their
products as a global brand. One company that has taken a
similar path to Belvedere, owner of the Sobieski vodka brand
(which hired Bruce Willis as a spokesperson), is Foodcare.
The company sells its flagship product, energy drink Black,
using Mike Tyson’s image on the can and in commercials.
The company exports its products to 38 countries, including
Mexico to China.
Maspex Wadowice Group sells its products – mostly juices
under their Kubuś and Tymbark brand – to nearly 50 countries; 35 percent of its revenue comes from export.
Polish products are also popular in some rather exotic markets.
For example, Mongolians love Polish pickles, jams and preserves, and Polish honey is a delicacy in the Middle East. v
worth of products (an 11.2 percent rise compared to 2011).
That included mostly fish and fish-related products (€540
million), meat and poultry (€285 million), as well as juices
and fruit concentrates (€262 million).
Second in line was the United Kingdom, were €1.3 billion
worth of products was exported (a 20 percent rise compared
to 2011). People in the UK bought significant amounts of
Polish chocolates and confectionery (€234 million) as well
as meat and poultry (€134 million). The UK market is promising for Polish products because of the growing number of
Poles there who want to eat products that they are familiar
with.
One of the big markets that shows great potential is Russia.
In 2012 it was in fourth place on the list of the biggest importers of Polish food (behind the Czech Republic), with the
value of Polish food imported shooting up a whopping 30
percent y/y to nearly €1.1 billion.
This was the result of Russia joining the World Trade organization, which pulled down many obstacles to Polish imports
that had previously been erected due to historical and political disagreements. Many predict that the value of Polish
export to Russia will continue to grow in the coming years.
Russians mainly import Polish apples and pears (€226 mil-
Poland food exports
Category
2012 value
(in € millions)
2011 value (in €
millions)
Meat and poultry
2,959
2,567
Fish and sea food
740
757
Vegetables
Fruits and nuts
Dairy, eggs, honey
807
761
1,052
767
1,642
1,504
Source: Ministry of Agriculture and Rural Development
lion), chocolate products (€74 million) and cheese products
(€70 million).
Exotic locations
But there are new, fast-growing markets, where Polish food
is becoming increasingly popular – exports to Libya grew by
648 percent last year. Other Middle Eastern countries followed – in Yemen, Syria, Saudi Arabia and the United Arab
Emirates Polish exports grew by 267, 145, 124 and 118 percent respectively.
One of the more important markets for export outside the
EU is Vietnam. Poland exports mostly fish (salmon), milk
and milk-related products to the Southeast Asian country,
and exports there grew by 72 percent in 2012.
International retail chains have boosted Polish food exports.
Last year they exported products worth nearly €1.2 billion,
according to data provided by Polish Trade and Distribution
Organization. The leader is Tesco, who exported (mostly to
UK) nearly €400 million. “In 600 Tesco stores in the UK,
there 250 Polish products available,” said Michał Sikora, Tesco Polska spokesperson. Polish food is so popular there, that
it has its own displays. Last summer to coincide with the Euro
2012 tournament, Lidl stores in Ireland had their own “Polish week.” Overall in 2012, Lidl exported over €240 million
worth of Polish products to its European stores. Portuguese
Jeronimo Martins, which owns discount chain Biedronka,
exports many Polish products to Portugal. v
Made in Poland 2013
sector analysis: chemicals
A mix of
consolidation
and investment
Poland’s chemical manufacturing
industry continues to grow and expand
abroad. Through consolidation,
streamlining and innovations, it aims to
yet improve its position on the market
In
2011, the chemical sector was one of the main growth
drivers for Polish exports. According to data from the
Economy Ministry, chemical exports (including pharmaceuticals) grew by 19.1 percent year-on-year, making it one of
the three fastest-growing sectors. The sales of chemical products accounted for 13.8 percent of total exports (over €18.7
billion).
While these numbers look good, Wojciech LubiewaWieleżyński, president of the board of the Polish Chamber
of Chemical Industry (PIPC), says that there remains much
to be done. “We have an enormous deficit in foreign trade
when it comes to chemical products,” he said.
That deficit was €8.3 billion in 2011, meaning that the chemical sector accounted for some 70 percent of Poland’s total
foreign trade deficit. This means companies should work on
by Kamila Wajszczuk
improving and expanding their product ranges. “Investments
are necessary to stop the deficit from growing,” Mr LubiewaWieleżyński said.
The key players
There are a number of chemical and petrochemical industry
firms in Poland. The largest of them are stock-exchange listed
companies in which the State Treasury holds stakes, such as
Azoty Tarnów, Ciech or PKN Orlen.
PKN Orlen is Poland's largest exporter. It is best-known for
its oil-refining activities and its network of gasoline stations,
but its sees petrochemical production as one of its key segments. The company owns Anwil, the CEE's largest PVC
and nitrogen fertilizer producer. It also has a petrochemical
production line at its main location in Płock and petrochemi-
33
sector analysis: chemicals
34
Initiative for chemical safety
The International Centre For Chemical Safety And Security
(ICCSS) is a project co-founded in 2012 by Azoty Tarnów,
the city of Tarnów, the Polish Ministry of Foreign Affairs
and the Organisation for the Prohibition of Chemical Weapons. It is to become a major international research center for
chemical safety and security. The initiative has raised interest
from 54 countries, which sent participants to the International Meeting on Chemical Safety and Security organized in
Tarnów in November last year. v
Made in Poland 2013
Export of chemicals by groups of commodities in
2011, in € millions
Type
Albuminoidal substances, amylum, glues and enzymes
Cut chemical fibers
total
152
60
Dyes, tannins, pigments, paints and varnishes
577
Endless chemical fibers
178
Essential oils, perfumery formulas, cosmetics and
toiletries
1,892
Explosives
37
Fertilizers
614
cal unit in Germany (Basel Orlen Polyolefins) and the Czech
Republic (units of the Unipetrol group). The company's
petrochemical sales rose by 3 percent in 2012 to 5,233,000
metric tons. In 2011, PKN Orlen had a net profit of zł.2.02
billion, with revenue at zł.107 billion.
Inorganic chemicals
645
Miscellanous chemical products
980
Zakłady Azotowe w Tarnowie-Mościcach (Azoty Tarnów),
the leading company is the consolidation process going on
in the Polish chemical sector, produces structural materials,
nitrogenous and multi-component fertilizers, OXO alcohols,
plasticizers and pigments. In 2011, it had a consolidated revenue of zł.5.3 billion and a net profit of zł.498.9 million.
Photography and cinematography materials
The chemical industry group consolidated around Azoty
Tarnów under the common trade name Grupa Azoty includes pigment and fertilizer manufacturer Zakłady Chemiczne Police, nitrogen fertilizer maker ZAK and the most
recent addition to Poland's largest chemical manufacturing
group – Zakłady Azotowe Puławy (ZA Puławy), the thirdlargest producer of melamine globally.
Ciech has been an important player in the Polish chemical
market for years. The company is now working on streamlining its activity. In 2012, it sold its toluene diisocyanate
(TDI) production segment to German chemical giant BASF.
In early 2013, it agreed to sell phosphorus and chromium
Chemical firms among Poland’s top exporters
Rank
Company
Revenue from exports in
2010, in zł. billions
1
PKN Orlen
34.3*
17
Synthos
2.7
19
Ciech
2.6
33
Zakłady Azotowe Puławy
1.5
34
Anwil
1.5
41
Zakłady Azotowe Tarnów
1.3
46
Zakłady Chemiczne Police
1.1
50
ZAK
1.0
56
Konimpex
0.8
64
Selena FM
0.7
80
PCC Rokita
0.6
* The figure includes all of the firm’s exports, including oil
Source: “100 Largest Exporters in 2011,” Polityka
Organic chemicals
1,415
Pharmaceutical products
1,620
23
Plastics and articles thereof
4,324
Plastics in primary forms
1,541
Soaps and detergents
1,128
Synthetic rubber and articles thereof
3,619
Chemical industry, total
Rubber and plastic goods, total
10,862
7,942
Source: PIPC
compound producer Zakłady Chemiczne Alwernia to Kermas Group. Ciech recorded sales revenues of zł.4.2 billion in
2011, with net profit at zł.1.5 million.
Synthos, which is fully privately-owned, is the largest European producer of emulsion rubbers and the third-largest
European manufacturer of polystyrene for foaming applications. The company also produces other chemicals, including adhesives and water dispersions. It has two major manufacturing units – Synthos Dwory in Poland and Synthos
Kralupy in the Czech Republic. The group posted a revenue
of zł.6.2 billion in 2012, with a net profit of zł.586.4 million.
Another privately-owned Polish chemical producer is PCC
Rokita, which produces polyols, chloralkali, chlorobenzene,
phosphorus derivatives and naphtalene derivatives. In 2011,
the company had a revenue of zł.1.19 billion and a net profit
of 97.6 million. The company is part of the PCC SE holding,
headquartered in Germany.
Investment and innovation
Industry experts and company executives agree that investments are necessary to keep Polish chemicals competitive
and induce the sector's growth. Mr Lubiewa-Wieleżyński
stressed that research and development spending in the sector should be increased.
Both PKN Orlen and the companies of Grupa Azoty have already invested billions into their chemical production units.
“In the last few years, we have carried out a number of petro-
Made in Poland 2013
sector analysis: chemicals
Graphene – substance
of the future
Graphene is a substance made up of atoms of carbon arranged in a hexagonal pattern in a single or double layer. The
term appeared in 1947 but until the 1960’s, physicists were
convinced such a substance could not exist. In 2010, work on
graphene earned two physicists – Andre Geim and Konstantin Novoselov – a Nobel Prize. In the same year, the EuroGraphene project was launched.
The Institute of Electronic Materials Technology is the Polish partner of EuroGraphene. In 2011 it launched cooperation with Azoty Tarnów, with the perspective of large-scale
production of graphene and graphene composites.
Graphene combined with polymers could be used in a number of industries, including electronics and automotive production. Depending on the compound used, the substance
could increase electric conduction or insulation. It could also
be used to create very light materials for industrial manufacturing. v
chemical investments,” Piotr Chełmiński, a member of PKN
Orlen's management board said. “The largest of them is the
first Polish and the most efficient European petrochemical
complex producing p-Xylene and terephtalic acid.” This investment amounted to over zł.4 billion.
In it strategy for 2013-2017, PKN Orlen has assigned zł.4.7 billion for investments in its petrochemical segments. This will
include zł.2.7 billion for research and development projects.
Grupa Azoty boasts a number of patents and one of the most
advanced plastics research laboratories in the world. It is now
35
focused on the consolidation process but it does not give up
investment or research plans.
Together with oil refiner Grupa Lotos, the company is
analyzing the construction of a new petrochemical production line in Gdańsk. “We want to have our own petrochemical supplier, so as not to be forced to buy them
in spot transactions,” Grupa Azoty's chief executive Jerzy
Marciniak said.
Prospects for development
The future of the industry depends on a number of factors,
apart from the companies' investment activities. These include conditions in their international environment.
“The outlook for Poland's chemical sector depends on EU
legislation,” Mr Lubiewa-Wieleżyński, of PIPC, said. In his
opinion, the European Union's authorities should remember that re-industrialization in the region is necessary. “We
should not put excess loads on the industry, for example
through REACH or ETS rules, without a global approach,”
he explained.
Mr Lubiewa-Wieleżyński also pointed to the necessary liberalization of the energy market, both in the case of natural gas
and electricity. “Cross-border transfer with higher capacity is
necessary, not only from Russia,” he explained. “Cheap natural gas from shale deposits will be a key factor for fertilizer
production,” he added.
Mr Marciniak named stable legal conditions and gas prices as
two of the three key factors for the industry's growth. “The
price of [natural] gas in Poland is important,” he said. “It
should not differ from prices in surrounding countries.”
He added though that he thinks the most important factor
is money for development. The state-run Polish Investments
program should give new opportunities to chemical companies, he said. v
sector analysis: chemicals
36
Made in Poland 2013
Grupa Azoty in the global village
Interview with Jerzy Marciniak, chief executive officer of Grupa Azoty S.A.
Currently, in 2013, Grupa Azoty (the
chemical plant in Tarnów) is one of
the leaders of the chemical market, not
only in Poland, but also in Europe.
What is behind this achievement?
It’s an old story. The history of the plant
dates back to 1927. It was then that,
thanks to President of Poland Ignacy
Mościcki, one of the largest Polish investments of the period came into being.
Those 85 years of development and basic work – in spite of changing conditions, often unfavorable for capital – in
the end gave the company a good starting point to find its place in the world of
money and innovative economy.
If we want to look at the post-war development of the Tarnów chemical plant
in an unbiased way, we have to notice that the development of both our
plant and other Polish chemical factories was very fruitful for the sector in
some periods. It’s enough to say that
Grupa Azoty holds a strong position in
chemical manufacturing segments such
as: construction plastics, nitrogen and
multi-component fertilizers, as well as
OXO alcohols, plasticizers and pigments. We also have unique products
such as polyoxymethylene.
That is true. But when you were
entering the Warsaw Stock Exchange,
the company was not strong in terms
of equity ...
We were not a big company then, but
from today’s perspective – several years
after our shares were first traded on the
WSE – we were certainly bold. When
we were putting together our development plan at that time, we had a vision of
becoming one of Europe’s major producers of chemicals and mineral fertilizers. In
B r o u g h t
t o
Jerzy Marciniak,
chief executive officer
of Grupa Azoty S.A.
2008, when we were asking shareholders
to finance our development, were stressed
the appeal of our products, but also the
possible geographical structure of sales. It
was already known by then that chemical
products would to a certain point be the
driving force behind world economy, and
the results of 2011 clearly showed that it
y o u
b y
G r u p a
was the year of plastics and caprolactam.
That is worth emphasizing, but the
strength of Grupa Azoty – as this is
the brand you promote – is rather
its large size and the potential for
cooperation between the chemical
manufacturing plants that Grupa
A z o t y
S . A .
Made in Poland 2013
sector analysis: chemicals
37
What’s more, the chemical-sector consolidation plan we presented gained
full support even in a situation when, in
a so-called “hostile tender”, an investor was offering an attractive price for
our shares. The shareholders however
preferred to trust the management board
of Grupa Azoty and they accepted the
proposed strategy for 2012-2020, with
goals including the maintaining of Grupa Azoty’s position as one of three largest fertilizer producers in Europe and
entering the WIG20 index of the WSE.
Azoty has gathered together under its
“wings of the swallow,” isn’t it?
Of course. Since 2010, we are the
leaders of consolidation in the Polish
chemical sector. The chemical plants
in Kędzierzyn-Koźle and in Police, as
well as ATT Polymers, a company from
Guben, Germany, all already operate
under the wings of the swallow, which
we have in our logo.
Recently, we became the owners of
Zakłady Azotowe Puławy and we are
managing the consolidation process
together. It is also possible that in
the near future, our Grupa Azoty from
Tarnów will acquire Siarkopol, which
is now being sold by the State Treasury.
ment into the development of of ZAK
S.A. or Z.Ch. “Police” S.A. was very
large and of key importance for these
companies, we have sizable profits from
those activities now.
To tell the truth, I’m convinced that
we saved both these companies or at
least we gave them what I would call
a “new life”. It is true that over the last
four years we took almost every chance
for Grupa Azoty’s development, but the
strategy was accepted from the beginning by our shareholders.
When this activity was accepted, the
management of Grupa Azoty was reassured that the consolidation of the
Polish chemical sector is the correct
road of development for us. That is
why we decided to reach for Zakłady
Azotowe Puławy and we carried out a
swap of its shares for our shares.
The market fully participated in this
unique merger on the Polish capital
market and, what is interesting, we
have very positive reviews. The idea
to buy Zakłady Azotowe Puławy and
the ongoing consolidation are an example showing that the chemical sector can act together, and the future
will show what we can achieve in this
so-called global village. v
Exactly. In the ownership area, Grupa
Azoty has managed to take over its
potential competitors on the Polish market. What is more, you have
become a consolidator of the market,
in a way performing the task of the
treasury minister.
And in the interest of the chemical sector. Even though our financial engageB r o u g h t
t o
y o u
b y
G r u p a
A z o t y
S . A .
Programmed for
success
Big and small, Poland’s IT firms are
making a splash in international
markets
by Joanna Irzabek
T
he value of Poland’s entire ICT market is estimated at
€20 billion – not much, compared with the Germany’s
€150 billion worth of IT business. But financial services provider Erste Group estimates that the IT market in
Central and Eastern European countries, such as Poland,
will expand twice as fast as their GDP, fueled partly by
the EU funds for big public sector digitization projects.
Even the economic slowdown in Europe will not stop the
Polish IT market from growing. Where to look first for
the upswing?
IDC estimates that the amount of unwieldy information
managed by companies doubles every two years. The exponential growth of “Big Data,” as it is now called, is forcing industry leaders to make bold investments in IT infrastructure
– or hire services and facilities based on cloud computing. IT
research and advisory firm Gartner Group predicts that the
value of the global cloud computing market will reach $150
billion in 2013.
Cloud products that ensure IT and business security are
clearly in demand in Poland too, and Polish IT services
providers are getting ready for the global shift to the cloud.
“The rise in cloud computing and development of software
as service solutions ... is a chance for Polish companies,” said
Paweł Olszynka, head of ICT analysis at research firm PMR.
IT research firm DiS estimates that commercial data centers
in Poland make up 48,000 square meters and are being currently expanded. According to IT advisory firm Canalys, the
number will increase by 30 percent this year.
Made in Poland 2013
sector analysis: ict
Polish champions
Other Polish IT specialties are taking shape, with the video
game industry and telemedicine tipped as hot sectors. Under
the government-sponsored program “Do IT with Poland”
and this year’s strategic partnership with CeBIT as part of
that strategy, these and other Polish technologies will see significant promotion.
“We’ve had big successes in digital gaming, we are doing very
well in financial technologies and internet banking,” said Tomasz Czechowicz, managing partner at MCI Management, a
private equity/venture capital fund that invests in advanced
technologies and IT. He named mBank, Alior, Inteligo and
PayU among the internet banking pioneers, CD Projekt Red
in games, and Optopol, HTL-Strefa and MEDICALgorithmics as global contenders in medical technologies.
The export income share of Polish IT companies has been
steadily increasing too, making up more than 30 percent of
their total sales by mid-2012, according to a recent PMR report. “There are Polish IT players with the potential to com-
39
pete on a global scale,” said Mr Czechowicz of MCI. Polish
firms are strongest in e-commerce, mobile internet and software as a service, he said.
Paweł Olszynka of PMR named Comarch and Ericpol as the most
promising home-grown IT exporters. Their main competitive advantages include endorsements from foreign clients and the ability to compete with good quality at lower price, in his view.
Comarch, a Kraków-based international software house and
systems integrator, is also big on investing in R&D and developing its own products, including e-medicine. Comarch’s
main assets, according to Mr Olszynka, are own software solutions and geographical expansion. The company has been
setting up overseas branches and investing abroad. Recently
it spent zł.12 million on a new data center in Germany.
But there is life outside the world of big players, too.
Rising stars
Do not expect another player as big as Asseco, Poland’s largest IT company with branches in several European countries,
sector analysis: ict
40
T
he management of risk in an enterprise is an area
which must evolve dynamically in response to the rapidly changing business environment. New technologies, legal regulations and threats have resulted in the role of
risk management processes being elevated to the management board level, turning it into an inextricable element of
strategic planning. Events such as the terrorist attack on
the World Trade Center and the Pentagon on September
11, 2001, as well as the losses resulting from unauthorized
trading of Societe Generale, Barings, AIB and the National
Australia Bank, highlight the necessity that the scope of risk
management goes beyond market and credit risks.
Recently, there has been a significant transformation of the
concept of risk management: from the traditional to the integrated. The traditional approach to risk management first
identifies various types of threats and then the enterprise is
managed so as to avoid these threats, with each risk being
managed separately. The main flaws in this approach include ignoring the fact that various risks are interconnected
and not taking into account the responsibility for risks. Integrated risk management (or Enterprise Risk Management,
ERM) considers risk as being an integral part of the process
(within an entire organization) and perceives it in the light
of the company’s strategy, focusing on critical risks and
their optimization/management on the basis of continuous
monitoring and evaluation. All members of an organization
become responsible for risk management.
Now, during a time of crisis, company management boards
face a difficult choice: would it be worth their while implementing EMR in their organization, and would this result in
tangible benefits and an increase in the company’s value?
AIRMIC, a British association of risk managers, commissioned DNV to conduct a study (Research into the benefits
of Enterprise Risk Management) with the participation of
20 fully developed international organizations. They shared
their experience related to the implementation of integrated
risk management, and the advantages they established are
as follows:
• e nhanced decision-making processes and improved decision quality, particularly at the strategic level; seizing of
opportunities (“positive risks”)
• improved standard (quality) of corporate governance and
compliance
B r o u g h t
t o
Made in Poland 2013
•m
ore rapid company development in a controlled manner
(the better a company manages risks, the more risks it can
take, thus gaining an advantage over the competition and
depriving it of its market share)
• improved capacity to delegate competence down the management ladder and, consequently, resulting in better versatility of companies
• g reater effectiveness of routine operations, with fewer (and
lesser) interruptions to processes
• reduced exposure to risk at project and operational levels
• g reater share of business projects and improvements to
business processes are completed successfully
C
M
• lower risk costs (reductions in insurance premiums and
losses far exceed the costs of risk management)
Y
CM
• c osts of current activities aimed at minimizing risk decrease by 50 percent (thanks to the integration of staff,
systems, and prevention processes, and a reduction of
double processes).
MY
CY
CMY
K
MITIGATE – the Enterprise Risk Management
system is a comprehensive
solution which supports
management in developing, implementing and
applying integrated risk
management within an
organization. It facilitates
achieving of all the benefits of ERM implementation in a company, as well as the attainment of business
objectives, while, at the same time, it prevents unscheduled
risk-related costs from occurring. Obviously, the implementation of ERM within an organization will not eliminate all
possible risks but, with suitable management and use of
contemporary tools which facilitate decision-making, it will
result in the management becoming fully aware of all the
risks to which the company is exposed, it will reduce the
likelihood and consequences of risks manifesting themselves,
and it will prepare companies to deal with risks and hence
maintain their business continuity. v
y o u
b y
I m m u s e c
C
M
Y
CM
MY
CMY
CY
K
ENT
E L IG
I N T I S IO N
D EC
sector analysis: ict
42
Made in Poland 2013
Full-service financial control,
at a fifth of the cost
Fineus is a company that provides services related to financial control,
implementation of management information systems, integration of IT systems
and development of instruments to consolidate financial statements. Here,
Fineus’ Piotr Przewrocki talks about how the service works, and its advantages
for business.
Piotr Przewrocki,
President
employees. Combined with an incentive compensation system, it
transforms them into partners pursuing long-term goals.
What is the Fineus business profile and in what does the
company specialize?
Fineus offers a unique online control service which, in its simplest form, consists in delivering reports tailored to the needs of
various recipients within a company. In its most advanced form,
the client accesses a service that replaces the controller or chief
financial officer (part-time CFO).
How can we build a financial control system in a company
and get the best from it?
To implement a control system, one must take into consideration the total costs related to it (referred to as Total Cost
of Ownership – TCO). Such costs should be estimated over a
long-term perspective of at least two to four years. These costs
cover: specialist software (licenses), implementation, updates and
maintenance (service), employment of a financial controller and/
or a chief financial officer, indirect labor, office rent, purchase of
computers, purchase of servers, server licenses, etc.
Alternatively, one can use the solution proposed by Fineus,
which provides identical functionality for a monthly subscription, as well as consulting services from high-level specialists in corporate finance. The cost of the service provided
by Fineus in relation to the cost of alternative solutions is
about one-fifth, based on all reliably calculated alternative
costs.
Fineus Balance & Control is a service that helps one to
monitor the financial standing of an enterprise. In what way
is it innovative?
Fineus sets a new market standard: it is hard to find an alternative service which changes the way a company is managed
to such a degree. From intuitive management to professional
planning, budgeting, investment analysis, effectiveness analysis of the sales department and marketing campaigns, as well
as maintaining control over costs – including unit production
costs. Finally, Fineus modifies the way reports are delivered
from top-level managers to those managing teams of several
B r o u g h t
t o
The service is innovative in several respects. It is not just another
form of reporting software (BI) which must be used with software
from specific producers, neither does it suffer the shortcomings
characteristic of such software, i.e. data of low quality, the necessity of making costly infrastructure investments, the inevitability
of hiring specialists to operate the software and the need to hold
a substantial number of costly training sessions. It is a SERVICE
provided at a very attractive price which includes all costs of
ownership (servers, licenses, implementation, updates, technical
support, etc.).
Another innovative aspect is the technology, involving original,
highly effective software allowing one to be connected to any
data source. Apart from accessing statistical data sources in data
warehouses, Fineus is unusual in that it can use dynamically
changing data. In spite of the advanced nature of the technology,
the service remains extremely easy to use. In principle, training
on the OLAP cube is all that is required.
Who can use your service? Is it aimed at a particular segment?
Fineus has achieved great market success. Our clients include
small, medium-sized and large companies from the fields of production, service, and design, as well as mixed-activity companies. One of our distinctive features is that when we conduct an
implementation process, we begin with a clean sheet of paper.
We do not assume that since we have implemented Fineus in
one company, that we can use an identical strategy in another.
This gives us a great competitive advantage as we acquire only
the best-quality data for our analyses.
Is this a service that can be used worldwide?
Fineus has found investors and taken steps to offer its service in
European markets and in the USA. v
y o u
Fineus Balance & Control
ul. Twardowskiego 33a
Kraków 30-312
+48 124104600-02
+48 502281932
b y
F i n e u s
Made in Poland 2013
sector analysis: ict
anytime in the near future, said Tomasz Kułakowski, CEO
and co-founder of CodiLime. His company was established
by Polish world champions in programming and ex-Google
and Facebook employees who are now recruiting young talent on their home turf.
“Apart from a few companies that have entered the European
league, our IT market is divided between relatively small
companies,” Mr Kułakowski said. He believes the future belongs to small, specialized and high-end IT outsourcing providers.
Last year’s Deloitte’s Technology Fast 50 ranking proves that
there is potential in Poland’s grassroots IT firms though. The
annual listing, which honors the fastest growing Central European technology companies, contained 36 Polish companies – meaning Poland dominated the list. Three entered the
top five, while the best performer landed the third spot with
a five-year growth rate of 2,254 percent. The fastest growing
Polish IT firm, Gliwice-based i3D SA, specializes in 3D simulations for customers that include the global oil giant Saudi
Aramco.
Plumber vs programmer
Polish IT specialists can’t complain: they are some of the
best-paid professions around. Plus they belong to the world’s
geek avant-garde.
43
Polish IT innovations
at CeBIT
As a partner county of this year’s CeBIT, Poland staged an
impressive display, occupying more than 3,000 square meters at the event. Some of the showcased innovations include:
• An infrared detector, a copy of the one used in NASA’s
Mars Curiosity rover, manufactured by the Polish VIGO
Systems company
•D
ice+, a digitally enhanced version of traditional dice
games that works with with smartphones and tablets, and
is compatible with all platforms. It has an anti-cheating algorithm and Bluetooth connectivity.
• Oktawave’s Infrastructure as Service, or cloud services that
allow for storing and using all kinds of content, from internet pages to corporate solutions
• Th
e world’s fastest 80251 CPU, called DQ80251. The
processor’s high performance was possible thanks to the
unique architecture the manufacturer, Digital Core Design,
implemented. v
sector analysis: ict
44
Made in Poland 2013
Up-and-comers
Oktawave: clouds from Poland
A cloud made in Poland is floating toward global markets.
Oktawave, part of the K2 Group, says its platform is already
faster than Amazon’s: it takes 0.07 seconds for it to simultaneously handle 14,000 web queries. It’s secure, and it’s at
least two times faster and cheaper than its international competitors, the company claims. One hour of work from Oktawave costs $0.02.
Ivona makes its voice heard
Recently bought by Amazon, Ivona is a speech syndication
technology firm from Poland’s Tri-city region. Its technology already works in 17 languages. Amazon will use it to add
features to its Kindle Fire, including Text-to-Speech, Voice
Guide and Explore by Touch.
The company was founded in 2001 by Łukasz Osowski and
Michał Kaszczuk, graduates of the Gdańsk University of
Technology. Their 10 years of work resulted in a long list of
implementations. The technology is used by major banks, it
provides passengers with information on Warsaw’s subway
and reads press articles for the visually impaired in the UK.
You can also order a customized voice if you don’t like the
over 40 varieties available.
The technology behind the human-like voice rely on RVD
technology (Rapid Voice Development). It uses a set of tools
modeling linguistic issues such as subvocalization, accentuation and intonation. v
BPO centers that used to have a mixed reputation of deadend employees are also headhunting for Polish IT brains
– with success. Already more than 100,000 various specialists, many in IT, are employed by such outsourcing canters
in Poland.
“The strength of Polish programmers lies in their capacity to
think out of the box and effectively look for solutions that go
beyond ready-made corporate scripts,” said Michał Grabarz,
director of IT services at Łódź-based Infosys BPO Europe. A
strong emphasis on high-level mathematics and information
technology in university curricula – an Eastern bloc legacy –
gives them a thorough background and flexibility to take on
a variety of IT roles, Mr Grabarz explained.
Not for profit innovators
Prof. Andrzej Czyżewski, head of the multimedia systems department at the Technical University of Gdańsk, is a prolific
and award-winning innovator in the field of intelligent multimedia technologies.
The fruits of his 20 years of research on advanced technologies that aid the imperfect human senses have so far been
used mainly for non-profit purposes (benefiting more than
20 public institutions across the country). It had to do much
with the now-outdated definition of commercial use, previously understood as making the invention available for public use.
Meanwhile, the technologies developed by his 30-strong
research team could be applied in education, medicine, defense and industry. Some are already undergoing a process of
commercialization. One deal has been finalized with a leading foreign corporation, opening the door for industrial-scale
implementation of their gesture-based computer technology.
But building bridges to the business world is exactly where
hurdles begin for local innovators with a bag full of brilliant
ideas. “The academic environment in Poland is not ready to
commercialize its inventions,” said Mr Czyżewski. “We are in
a fog when it comes to evaluating an invention’s value. There
are no guidelines as to who is the actual owner of the invention and how it can be commercially used.” That leaves the
scientists on their own in a mire of complicated procedures.
But that’s also about to change. The Ministry of Science and
Higher Education has proposed a reform package that is
supposed to enable scientists, universities and companies
to share profits from inventions on mutually agreed basis.
Some unrealized breakthrough ideas may finally see the
light of day. v
Made in Poland 2013
sector analysis: aviation
Polish aviation
flying high
The industry is in good
shape in Poland, and its
future looks bright
P
oland’s aviation industry has an 80-year history, while aviation itself has been present in the country for roughly a century.
In recent years, the industry has received strong support
from academic and engineering circles, which helped it
develop and adapt to a transformation process after the
fall of communism, when its biggest destination markets
dried up. The industry has also received a lot of outside
help.
It has survived thanks in large part to cooperation with international entities and foreign investment directed to Poland.
Right now, in almost every passenger plane in the world,
there is at least one part that was produced in Poland, according to the Polish Information and Foreign Investment
Agency (PAIiIZ).
by Remi Adekoya
There are currently some 120 companies operating in or
around the aviation industry in Poland, generating annual sales
of E800 million and employing some 23,000 people. Roughly
80 percent of these firms are located in the southeastern part of
Poland in one of three existing aviation clusters.
“I think the Polish aviation sector is heading in the right direction. It is among the most innovative sectors in the Polish
economy,” said Witold Wiśniowski, director of the Institute
of Aviation. “However, the only way for faster progress for
both the civil and military aviation sector is accessing global
industrial structures,” he added. This is already happening.
Aviation Valley
The Aviation Valley Association was started by a group of
leading aeronautic producers, suppliers and businessmen in
45
sector analysis: aviation
46
Made in Poland 2013
Over 60 years of PZL-Świdnik
Over 60 years of Polish aviation development
W
ith over 60 years of experience
and having produced over 7,400
helicopters, PZL-Świdnik is the only
Polish original helicopter manufacturer with the capabilities to undertake design, research & development,
system integration, production, support,
training and upgrades. The Company’s
range of rotorcrafts can perform the
complete spectrum of commercial and
government roles. PZL-Świdnik is also
a major industrial partner in the aerospace market, supplying aerostructures
to many of the world’s leading helicopter and aircraft manufacturers. PZLŚwidnik has been an AgustaWestland
company since 2010.
Over 60 years in the aviation industry
The history of PZL-Świdnik dates back
to 1951, when a plant manufacturing control surfaces and wings for the
MIG-15 fighter was established. PZLŚwidnik’s operations in the helicopter
industry started with licensed production
of the SM-1, followed by its modified
version, the SM-2. Both helicopters saw
a high production rate, which was close
to 1,800 units. A further step in the development of PZL-Świdnik was the production of the Mi-2, almost 5,500 units
of which have been produced. In the late
1970s and early 80s one Mi-2 helicopter
was produced a day. The Mi-2 was also
the basis for the development of the PZL
Kania model. The serial production of the
PZL Sokół, currently the main type of
PZL-Świdnik rotorcraft, opened a new
chapter in the history of the company in
1988. In 2004, the serial production of the
light SW-4 helicopter designed to carry
up to five people was launched.
PZL-Świdnik and AgustaWestland
together ahead of the game
B r o u g h t
Cooperation between PZL-Świdnik and
AgustaWestland dates back to October
1996, when the first AW109 Power fuselage was delivered from Poland to Italy.
Today, PZL-Świdnik is involved in the
production of AgustaWestland’s helicopters, manufacturing the AW109, AW119,
AW139 (the best selling medium twin
helicopter in the global marketplace) and
AW101 aerostructures, recently joined by
the AW169 and AW159 structures.
Being a part of a company that is a
powerful force in the global helicopter
industry enables PZL-Świdnik to have
access to state-of-the-art technology and participate in the expansion
of AgustaWestland’s product range.
The global know-how, experience
and practical skills transfer result in
implementation of demanding projects
such as an unmanned aerial system
SW-4 Solo RUAS/OPH (Rotary Unmanned Air System/Optionally Piloted
Helicopter) and the AW149, a sole
new-generation multipurpose military
helicopter featuring outstanding performances and capabilities.
Cooperation with the global leaders
Decades of experience in the aviation
industry, impressive production volumes, expertise and the practical skills
of nearly 3,500 employees have resulted in PZL-Świdnik becoming a global
center of industrial excellence and a
key partner of leading companies in
the aviation industry (AgustaWestland,
Bell, Eurocopter, EADS Sogerma,
Latécoère, Pilatus). Under the cooperation programmes, PZL-Świdnik
produces rotary- and fixed-wing structures for well-known aircraft such as
the Airbus family, ATR-72 & ATR-42
and Pilatus PC12, just to name a few.
t o
y o u
b y
Heavy investments in R&D
PZL-Świdnik’s long experience in conducting R&D activities is truly impressive. The range and matter of these
actions evolve together with the development of the company’s activity. Firstly, tasks were performed exclusively for
internal needs and licensed helicopter
structures. The next stage was marked
with the development of own-designed
helicopters. For years PZL-Świdnik’s
engineers have been cooperating with
their Italian and British colleagues
in designing aerostructures for AgustaWestland’s helicopters, exchanging
expertise and implementing the most
advanced technologies.
PZL-Świdnik believes investing in
R&D means offering a wider range of
solutions for current and forthcoming
customers’ needs by expanding the capabilities of existing products, installing state-of-the-art technologies and
developing revolutionary rotorcrafts.
For this reason the company is investing in its R&D center and provides it
with the latest technology, equipment
and software. Therefore, the company
continues to create a modern engineering environment fitted for the 21st
century.
PZL-Świdnik is focused on the constant pursuit of innovation in terms of
modern solutions, related to both design and technology. PZL-Świdnik is
one of the three industrial leaders of
the InnoLot program – the first Polish
aviation industry research programme,
created in cooperation with the National Centre for Research and Development, and the only Polish Associate
within the Joint Technology Initiative
Clean Sky, the largest European avia-
P Z L - Ś w i d n i k
Made in Poland 2013
sector analysis: aviation
tion research programme. PZL-Świdnik
is one of the Polish industrial leaders
in EU Framework Programmes. In 2006
company was awarded the Crystal
Brussels Prize, followed by two nominations in 2008 and 2010.
Appreciating science
PZL-Świdnik acknowledges the significant contribution that the Polish
scientific community has made to the
development of the national aviation
industry. The company is a key employer in the Polish aviation sector
47
and one of the major employers in the
Lublin region. Recently, PZL-Świdnik
signed cooperation agreements with
Poland’s top technical universities
(the Lublin University of Technology,
Rzeszów University of Technology,
Warsaw University of Technology,
Military University of Technology and
the Polish Air Force Academy), which
includes conducting joint research
projects and the education of future
engineers.
Thanks to these agreements, the company is involved in the transfer of ex-
pertise and competencies to Poland’s
up-and-coming engineers. Signing
the agreements is a further milestone
in PZL-Świdnik’s cooperation with
the scientific community. In 1998, the
company and the Lublin University of
Technology created the Helicopter Engineering specialization, a pioneering
initiative in Poland at that time. The
company also collaborates with various
European universities in R&D projects,
for example the AERONET joint research project – a network created by
academic centers and research institutes. v
PZL-Świdnik’s product range
The SW-4 is a light, single multipurpose
helicopter designed to carry up to five
people under day and night VFR conditions. Flexibility, safety, ease of flying
and low operational cost make the SW-4
an excellent helicopter to meet any
modern user’s requirements. The SW-4
can effectively perform a wide range
of operations. In its civil configuration,
it is perfectly suited for VIP transport,
whereas in the military version it is ideal
for utility missions, patrolling, as well as
primary and advanced training.
The W-3A Sokół is a twin-engine helicopter capable of carrying up to 14
B r o u g h t
people, as well as cargo. The helicopter
has proven its outstanding capacity as
a highly effective and reliable helicopter
capable of operating in all climates and
weather conditions, at day and night.
Combining high efficiency with exceptionally flexible configuration enables the
helicopter to meet a wide range of specific requirements and may perform both
civil and military missions. The Sokół
can effectively perform a wide range
of operations including air force missions, law enforcement, EMS/SAR and
fire fighting. It is also designed for VIP
transport and as a multipurpose combat
helicopter in its W-3PL Głuszec version.
The AW149, the latest generation multipurpose military helicopter, is the effect of
close collaboration between AgustaWestland and PZL-Świdnik, which has been involved in the design and development works
from the very beginning. The AW149 is a
t o
y o u
b y
military medium twin helicopter that sets a
new standard in the market. From combat
support, transport of troops and materials,
medical evacuation, SAR and combat SAR,
command and control or other airborne
missions, the AW149 provides the flexibility
requested to a modern battlefield support
helicopter, and executes all required missions with unparalleled cost-effectiveness.
The SW-4 Solo RUAS/OPH was developed by AgustaWestland and PZLŚwidnik engineers and is based on
the proven SW-4 light helicopter. The
Solo is designed for both unmanned
and piloted operations providing users
with maximum operational flexibility.
The aircraft is capable of performing a
number of roles, including intelligence,
surveillance, reconnaissance and cargo
re-supply. When piloted, the Solo can
undertake manned activities including
transportation, surveillance and intervention as well as training. v
P Z L - Ś w i d n i k
sector analysis: aviation
48
2003, as a non-profit organization and a means to furthering
the rapid development and growth of the aerospace industry
in Poland.
The long-term objective of the organization is to transform
southeastern Poland into one of Europe’s leading aerospace
regions, which would be able to provide a diverse cross-section of products and services for the most demanding clients.
The cluster is also meant to develop cooperation between
various aviation manufactures, ensure a low cost supply
chain, develop aerospace research and skills, cooperate with
technology universities and other aviation centers across Europe and the world.
The association currently represents 80 companies within
the region. Roughly 22,000 engineers, designers and technicians are employed in the cluster. Most of the products made
there are sold abroad to countries like Canada, Greece, Germany, Italy, Indonesia, South Korea, Spain, the United States
and Venezuela.
State support
PZL Mielec is one of the firms present in the cluster, where it
produces the famous Black Hawk helicopter, among others.
“Our trademark Black Hawk helicopter is currently being
produced in the latest S70i version and includes innovative
solutions such as state-of-the-art avionics and an improved
structure,” said Michał Tabisz, spokesperson for PZL Mielec.
He also said that at the end of 2012, PZL Mielec began construction on a new center for aircraft testing and research.
The R&D center will cost zł.60 million, of which zł.20 million was provided by the European Union. It will come up
with solutions not only for helicopters but also for six-wing
aircraft such as the M28.
Made in Poland 2013
Also, PZL Mielec plans to apply for support from the National Centre for Research and Development, an agency
under the aegis of the Ministry of Science and Higher Education, which was created in 2007 to support science and
technology innovation in Poland. At its founding it was the
first entity of its kind in Poland, created as a platform for
dialogue between the scientific and business communities.
The agency plans to invest E75 million in R&D research in
the years 2013-2017.
Mr Tabisz said things are looking good for PZL Mielec right
now. “Since the end of 2010, PZL Mielec has produced 20
Black Hawk helicopters. But this year alone we plan to produce 15 and will hire some 200 new employees. “This year,
the industry is blossoming,” said Mr Tabisz.
Engine of innovation
Pratt & Whitney Kalisz is also present in the valley.
“Aviation products made in Poland are attractive in foreign
markets because they are “cheaper while at the same time the
companies have access to modern technologies which can
be transferred from the West,” said Sławomir Kieszczyński, a
manager at Pratt & Whitney.
P&W is also currently involved in projects in Poland aiming
to explore and create more high technology. Mr Kieszczyński
pointed to the PW1000G engines as an example.
The PW1000G is the first in a new line of “PurePower” engines Pratt & Whitney claims are 10 percent to 15 percent
more fuel efficient than current engines used on regional jets
and single-aisle jets. The company also says the PW1000G
engines are substantially quieter than others.
However, Mr Kieszczyński said some changes will be needed
in the way aviation companies operate in Poland. “We have
sector analysis: aviation
50
to implement new methods of machining parts, we have to
implement some automation processes, just like in the car
industry, in order to be competitive,” he said.
Asked about the biggest drawback for an aviation company
operating in Poland, Mr Kieszczyński pointed to the fact
that many skilled young graduates have emigrated from the
country in recent years, thus somewhat limiting the available
talent pool within the roughly 11,000 new engineers that
emerge from Poland’s universities every year.
The other big problem though is not specifically Polandrelated.
“The fact of the matter is that the global aviation market is
limited. It is not like the car industry where people sometimes change cars every two three years and so new ones are
continually being built. Planes are built for 30, 40 years,” said
Mr Kieszczyński.
Nicola Bianco, vice president of helicopter maker PZLŚwidnik, said, “the helicopter industry is considered the fastest growing segment of the aviation industry right now.”
Made in Poland 2013
“Last year, the Polish Ministry of Defense announced that
it was interested in acquiring drones and several companies,
including ours, applied for the job. Definitely, here in Poland,
we have mature solutions when it comes to making drones,”
said Dariusz Sobczak, managing director at WB Electronics.
Mr Sobczak said Polish companies are very good when it
comes to producing gliders, thus possessing technology that
would surely be helpful when it comes to drone building.
“The world aerospace market shows remarkable growth potential for unmanned aerial systems able to perform various
missions,” said Mr Bianco. “We also see significant growth
prospects for dual-use helicopters, designed to meet both
civil and government/military needs.”
Since the fall of communism, Poland’s aviation industry has
succeeded in adapting to free-market realities in a way that
some other industries have not. Those who have made that
possible deserve kudos for that. Hopefully, the Polish aviation industry will now take the next step it needs to strengthen its brand and position on the global market. v
Droned in?
Polish aviation companies are also hoping to branch out into
the business of building the controversial drones often used
by the United States government to fight terrorists.
Acrobats in the sky
“AIR SHOW – 2013” International Air Display will be held for the 13th time. There,
airmen will celebrate the 95 years of Polish
aviation.
The “AIR SHOW” International Air Display
has been taking place in Poland since 1991.
At the Air Show’s debut 22 years ago in
Poznań, during the commemoration of the
Aviation Feast, aviation enthusiasts admired
aircraft from the United States of America,
France, the UK, Russia and, of course, from
Poland, both in the stationary ground display and the dynamic aerobatics display.
Subsequently organized festivities “traveled”
around the country and were held in Dęblin
and Bydgoszcz, among other Polish cities.
The “AIR SHOW” formula had to be constantly developed as the air displays were
attended by aerobatic teams from more and
more new countries and so that aviation industry companies could promote their newest products on such occasions.
At the turn of the 20th and 21st centuries,
the Polish government faced the decision of
B r o u g h t
t o
whether to modernize the Air Force, so the
top companies found an excellent opportunity to showcase their technical and organizational potential. In those years Polish
airmen became valued guests at European
air shows, and when provided with new
aircraft they frequently began to participate
in exercises abroad.
In 2000, the “AIR SHOW” International Air
Display took place in Radom for the first
time. It was at that time when it was transformed into a cyclically organized event
linked to the International Defence
Industry Exhibition in Kielce. And
from then on the “AIR SHOW” has
permanently been included in the
calendar of holiday air events,
drawing crowds of hundreds of
thousands spectators.
The 12th edition of the “AIR
SHOW” in 2011 gathered 180 aircraft at the Radom airfield. During
this event four foreign and two
Polish aerobatic teams present-
y o u
b y
T h e
ed their air skills. The aerial displays lasted
for 9 hours each day. Needless to say, the
13th edition will be even more attractive. The
Air Show organizers expect that, among others, the B-52 bomber from the USA will be
present at the display and that the Ukrainian
team will give an exciting performance.
For the first time, radar stations and air-defense missile launchers will also be exhibited,
so that the public can see the another significant element of the Polish Air Force.
All admirers of modern technology are invited
by Air Force Commander, Lieutenant
General Lech Majewski to Radom airfield on August
24-25! v
P o l i s h
A i r
F o r c e
Made in Poland 2013
sector analysis: autos
Highway to
growth?
Poland’s automotive
producers look to put
exports back in high gear
T
he iconic symbol of Poland’s automotive industry remains
the Fiat 126p, known affectionately as the “Maluch,” produced from the early 1970s in the Polish Fiat factory in Tychy, in southern Poland, and which was still a very common
sight on Polish roads well after the end of the communist era.
Italy’s Fiat – which has been involved in the production of
cars in Poland since before World War II – is still Poland’s
biggest producer of cars. The other two largest producers
are Volkswagen in Poznań, as well as Opel Polska, owned by
General Motors Manufacturing Poland, in Gliwice.
Other than this, Poland is also home to a wide array of producers
of car parts and accessories – many which supply the aforementioned producers, as well as the aftermarket sector. Additionally,
there are a number of bus producers in Poland, making strides
forward in the export markets in recent years (see box).
by Brendan Melck
Production means export
Poland’s internal automotive market is very small. While Fiat
Poland used to supply the country’s population, these days,
nearly all Polish-produced cars are sold abroad.
“More than 97 percent of the cars produced in Poland are exported, roughly. We can say that in Poland, when it comes to the automotive sector, production means export,” said Jakub Faryś, president of the Polish Automotive Industry Association (PZPM).
The markets to which these cars are exported are principally those of Western Europe.Naturally, the sovereign debt
crisis is taking its toll on demand for new cars. In recent
years, exports have been boosted by car-scrapping schemes
– particularly those in neighboring Germany, an important
market for Poland’s automotive industry.
51
52
sector analysis: autos
“Thanks to all the incentive systems (i.e. car-scrapping) in
Europe it was possible for car production in Poland to reach
almost 1 million cars a few years ago,” recalled Mr Faryś. Indeed, as reported by Poland’s Central Statistical Office, production of cars, trucks and buses in 2008 reached 944,900
– with passenger cars accounting for 841,000 of these.
“We expect that in 2013, production will reach about half a
million cars – we hope it will be more, but this is what we
expect,” said Mr Faryś. “So it’s roughly half the number in
2008,” he added.
Brighter prospects for parts producers
Production of cars has been declining since the 2008 peak,
and Poland’s car producers face a tough situation, with car
sales in Western European countries still declining.
However, in other segments of the automotive industry the
situation is more favorable. Suppliers of parts and accessories
are noting sales increases, thereby boosting the condition of
the sector as a whole.
“In 2012, exports of parts and components from Poland
increased, while exports of finished products fell,” Rafał
Orłowski of automotive market analysis and consulting organization AutomotiveSuppliers.pl said.
“This is largely the result of strong relationships with German
customers, which account for more than 41 percent of the
exports of car parts from Poland, and also because of growth
in exports to countries such as Slovakia,” he added.
Made in Poland 2013
Poland’s southern neighbors Slovakia and the Czech Republic are important players in the European automotive sector,
and production of cars in these countries is rising. But this is
not a bad thing for Poland’s automotive sector, according to
Mr Faryś.
“Polish suppliers are not just delivering for Polish factories
– and fortunately, in the Czech Republic and Slovakia, car
production is increasing, and that’s good – it benefits suppliers in Poland,” he said.
Another important difference between the suppliers of
parts and accessories and the producers of the finished
product is that the former have some flexibility in terms of
their production mix. As Mr Faryś explained, for the suppliers, as well as factories producing cars in Poland, they have
safety nets in the form of factories outside of Poland, as well
as the aftermarket segment, when car production in Poland
is sliding.
Government support
Nevertheless, halting this slide remains a constant preoccupation of the Polish automotive industry, and inevitably,
this involves engaging with the government to help create
the conditions which will attract investment in this sector
in Poland.
“The government’s so-called ‘anti-crisis package’ expired
at the end of 2011, and although industry organizations
called for it to be extended, this did not happen,” recalled
Made in Poland 2013
sector analysis: autos
53
Family firm tops growth table in bus exports
While far from escaping the impact of
the ongoing economic problems in European markets, producers of buses in
Poland – which are also principally reliant on exports – have seen a slower reduction in exports than their compatriots involved in car production. Industry
analysis provider JMK has reported that
exports of buses produced in Polish factories fell 15 percent in 2012, the total
number reaching 3,210.
The main three bus producers in Poland
are MAN of Germany, domesticallyowned Solaris and Sweden’s Scania.
As JMK reported, although exports
to the main markets of bus producers
in Poland, in particular Germany and
Sweden, have remained steady, with increases in 2012 of 1.9 percent and 0.7
percent year-on-year respectively, exports to countries more affected by the
euro zone debt crisis, such as Italy and
France, fell drastically, by 30.4 percent
and 10.9 percent respectively.
In spite of the overall downward trend,
there are still some very positive points
to note in this segment of the automotive industry. Particularly, Polish-owned
Solaris Bus & Coach bucked the trend
with a 7.9 percent year-on-year export
growth in 2012, while both MAN and
Scania noted double-digit declines
(13.6 percent and 44 percent year-onyear respectively).
What is the secret of this family-owned
company which has only been making
and selling buses since the mid-1990s?
“The secret of their success is simple,”
explained JMK’s Karol Wach. “A good
product, of European standard, with a
price lower than that which is offered
by the competition, as well as continued
expansion of the sales network, good
customer relations, and world-class marketing and promotion.”
And the prospects for Polish bus production? Much optimism is tied up with
the introduction of the new EO 6 European emissions standards applicable to
bus engines. Mr Wach played this down,
however.
“I don’t think that EURO 6 will have such
a major influence on increasing exports.
I believe 2013 will be comparable with
Mr Orłowski. “A draft of a new anti-crisis package has been
passed by the government, but it’s not clear when it will be
implemented. This situation needs to be resolved quicker,”
he added.
Mr Faryś also emphasized how important it is for the Polish government to do everything in its power to create
conditions that will help persuade car makers to invest in
Poland.
An uncertain future – but some cheer
As far as prospects for the future are concerned, there is a lot
of caution.
2012, maybe a little better – although
it could be better in terms of exports to
more exotic countries,” he predicted.
“Solaris is focusing on increasing sales
in non-European markets, and it already
has representative offices in South Africa, the United States, Canada, Argentina, and some Asian countries – two
thirds of the buses Solaris produces are
exported,” said Mr Wach.
Sales of buses, unlike cars, are less susceptible to the economic fluctuations,
and this explains the lower drop in sales,
Mr Wach explained.
“The vast majority of buses are bought
by public transport operators, not private customers, and so they are most
likely to obtain the money to buy buses
from the local government, national
government, or the EU.”
And, it can be assumed, a Polish producer of buses such as Solaris Bus & Coach,
with a good product at an attractive
price relative to Western European producers, will be all the more favorably regarded at a time when funds are tight. v
finished-product producers with producers of parts and accessories.
“It will be better for producers of parts and components, but
to reach the same figures reached in 2012 will be difficult,
because of – among other reasons – a reduction in car production in Germany.”
Notwithstanding this, recent reports that Fiat will move its
entire production of Fiat 500s to Tychy – currently they are
produced both in Poland and Mexico – are a very good sign
for the industry after the Panda’s withdrawal, and could be a
reward perhaps for the very high standards of production at
the plant.
“There won’t be an improvement before the European
economies, which are the most important for our automotive sector, emerge from the economic crisis,” predicted Mr
Orłowski.
The other good news for the Polish industry is Opel’s decision to produce its new Opel Cascade exclusively in its Gliwice plant.
Citing the predictions of managers in the automotive sector suggesting that the second half of 2014 or 2015 may see
the start of an improvement, he contrasted the situation of
Could these be the beginnings of Polish auto production and
exports picking up speed? We will have to see where the road
takes us. v
sector analysis: cosmetics
54
Made in Poland 2013
Not just skin
deep
Poland’s cosmetics producers have
built a strong presence in global
markets thanks to know-how, quality
and R&D
by Marta Mardosz
P
oland’s cosmetics companies have aged gracefully. Since
most were founded during the communist era or shortly
thereafter, they have years of know-how and experience that
have served them well during the global economic slowdown
and European sovereign debt crisis. Every large Polish cosmetics firm has developed its own laboratories and R&D
centers.
Polish cosmetics had boasted global recognition even before
the fall of communism. Before 1989 the biggest destination for
Polish cosmetics exports were other countries within Soviet
Bloc, as well as the Middle East. Today, Poland is the sixthlargest exporter of cosmetics in Europe. According to Poland’s
statistics office, the total value of of cosmetics exports was E1.9
billion in 2011 (the most recent available full-year data).
Made in Poland 2013
sector analysis: cosmetics
55
Extending their reach
Conquering beauty salons
Polish cosmetics products are already well-known in Eastern
Europe and Russia, but as producers have started to focus
more on exports, Polish products are becoming better known
in other markets. The reason for their increasing popularity is
the relatively cheap price, with the same high quality as other
worldwide brands, market players say.
Polish cosmetics are also expanding in the beauty-salon sector. Clarena is one of the biggest and best-developed producers of professional cosmetics for beauty parlors in Poland.
The company offers high-quality skincare products and skincare cosmetics.
The company can create innovative cosmetics for individual
customers and unique individual skin treatments. That service is particularly valuable for those who have very sensitive
and demanding skin.
Dr Irena Eris, one of the best-known brands in the Polish
market, exports its products to 28 countries worldwide, including Australia, Ecuador, Lithuania, Russia and Taiwan.
The cosmetics produced by the company are also available in
Rossmann drug stores, under the name Lirene.
In 2012 the company opened foreign branches in Brussels
and London. Right now, Clarena products are exported
mainly to European countries including Austria, Estonia,
Germany, Greece, Hungary, the Netherlands Romania, Russia, Spain, and Ukraine. v
The company’s biggest foreign market is the United States.
Its first cosmetics products were sold there in 1989. Today,
Dr Irena Eris cosmetics reach over 1,000 American beauty
salons, in such big cities as New York, San Francisco and Las
Vegas.
The company has been planing to enter the Chinese and
Malaysian markets. The firm is already active in Hong Kong,
South Korea and Taiwan. Company co-owner Henryk Orfinger has said that he expects foreign markets to help drive a 30
percent increase in sales in 2012.
The biggest individual consumers of cosmetics produced in
Poland are Russia (15.3 percent), the UK (12.1 percent) and
Germany (11.9 percent). Statistics show that Poland has a
strong position in the markets of the former Eastern Bloc,
which account for 40 percent of Poland’s cosmetics exports.
Big EU countries constitute the next largest group of customers – 35 percent of Poland’s cosmetics exports go to these
markets, including Germany, France, the UK and Italy.
Polish polish
Another Polish company that conquered the American market is Inglot Cosmetics. Inglot sells cosmetics including powders, foundations, eye shadows, lipsticks and lip glosses, but
its most famous product is its nail polish. The company has
333 stores in 46 countries, including markets such as Australia, Canada, Germany, Israel, Italy, Mexico, Qatar, Russia, the
UAE and the UK.
Stable foundations
The Polish cosmetics industry is characterized by stable development despite rapidly changing market conditions. The
cosmetics industry was worth E3.3 billion in 2011, and market research firm Euromonitor estimates that in 2012 this
value rose to E3.4 billion.
Inglot has achieved enormous success in Hollywood, where
professionals and movie stars use its cosmetics. The company also provides make-up supplies for Bloomberg and TV
stations in Manhattan. Today, the Inglot logo can be seen in
Times Square in New York City and its cosmetics are sold in
nearly 400 boutiques in malls in some 50 countries, including Macy’s.
According to the same study, cosmetics market growth in Poland is one of the highest in Europe, and remains at the level
of 5 percent, much higher than for other major, the European
cosmetic markets. In the years 2001-2011 the worth of the
Polish cosmetics exports rose five times.
The share of cosmetics exports in a geographic division, Poland billion E, 2011
Russia
Spain
Great Britain
Turkey
Germany
Hungary
The Ukraine
Romania
The Netherlands
Others
Italy
Source: Central Statistical Office
Beautiful reputation
Oceanic, a manufacturer of the AA line
of hypoallergenic cosmetics led by Dorota Soszyńska and Wojciech Soszyński,
is another Polish cosmetics firm that
has achieved global success. The company has been operating for over 30
years. Oceanic is present in 27 countries and it has a particularly strong
position in Belarus, Hungary, Lithuania, Slovakia and Ukraine. Its products
are also available in Canada, Malaysia,
South Korea, the US and throughout
Western Europe.
Magdalena Burgiel, the PR and advertising manager at Oceanic, said that
Polish cosmetics have an excellent reputation due to many factors.
sector analysis: cosmetics
56
Made in Poland 2013
Clarena – the Polish leader
in professional cosmetics
Clarena is one of the biggest
Polish manufacturers of innovative professional cosmetics.
The company has been on the
market since 1998 and specialises in the service of beauty
salons, supplying high-quality
care products and dermocosmetics, as well as modern, specialist devices for treatments.
Clarena also offers cosmetics
for retail customers and salon
treatments created by Clarena’s
trained cosmetologists.
Clarena professional cosmetics appeared on the market
15 years ago. Thanks to the
dynamic development, innovative technology and outstanding quality of its products, the Company
was soon recognised as a leading player in the beauty industry. At present,
the Clarena brand is highly appreciated
by international beauty experts and
distributed to 19 countries in Europe.
We are expanding the brand in foreign
markets rapidly. Currently, only in Poland, the company supplies its products
to several thousand beauty salons out
of which there are 6,000 beauty salons
using Clarena products exclusively.
Patricia Popławska is the founder of
the Clarena brand and is the owner and
President of the board. The Company’s
headquarters is located in Wrocław,
with over 150 employees. The Company philosophy is based on an individual approach to beauty. Every client is given a free and comprehensive
consultation with a cosmetologist who
will recommend a personalised treatment plan and products best suited to
their needs. Another important objective is to discover innovative and often
maceuticals. Due to the careful
selection of plant extracts and
high-quality active ingredients,
we have produced full, synergetic cosmetic lines aimed at
both the professional and individual customer.
pioneering solutions to the problems of
modern cosmetology. Besides its headquarters, Clarena has three large Cosmetics and Training Centres in Poland:
Warsaw, Cracow and Wroclaw and
two abroad: in Brussels and London.
Moreover, this year Clarena will open
a centre in Shanghai. In addition, since
September 2012, we launched an Official Online Store www.e-clarena.eu,
where customers can get all the beauty
products for personal home care. The
online shop is to facilitate purchases of
international customers as the website
is in three languages: English, French
and Russian.
Clarena cosmetics for face and body
care are developed by experts and produced on the basis of top quality components to meet the individual needs of
every skin type. They are the result of
a combination of traditional recipes with
innovative raw materials based on the
latest, often pioneering work in the field
of biotechnology, cosmetics and phar-
B r o u g h t
t o
y o u
b y
Clarena was the first company
in Poland which introduced the
following ingredients for cosmetic treatments: pyruvic acid,
a nano ester form of vitamin C,
Chromabright ™, the newest
whitening complex, and the active ingredient VITASOURCE
™ which delays the ageing
process of cells. Clarena was
the first and foremost Company
in Europe that introduced Vitamin U in its innovative cosmetic formulas.
As an expert in the field of cosmetology,
Clarena has been continuously awarded
many prestigious awards. These include
awards for innovative solutions, professionalism and quality. The Company
has been recognised with the following
awards:
• L uxury Brand of the Year 2011 and
2012
• Business Cheetah 2012
• Effective Company 2012
• VICTORIA Quality Mark of Entrepreneurs 2011
• Beauty Expert 2010 for the treatment
“Diamond Lift”, Business Gazelle
2010
• Best Beauty Buys 2010
• Beauty Premium 2010 in category:
Professional Care Cosmetics, Fair
Play Company 2010
• Dolnośląski Gryf – Economic Award
2009 in category: Innovation v
C l a r e n a
Germany
Great Britain
Made in Poland 2013
sector analysis: cosmetics
Russia
57
Cosmetics export value in a geographic division, Poland, E, 2011
Russia
Spain
Great Britain
Turkey
Germany
Hungary
The Ukraine
Romania
The Netherlands
Others
EU 27
Central and Eastern Europe
Developing countries
The remaining developed countries
Source: Central Statistical Office
Italy
Inglot’s hit among
Muslim women
Inglot Cosmetics found unexpected success with the Muslim women when one of its nail enamel series was certified
halal. The nail polish, called O2M, became a hit because it
allows air and water to pass through it, unlike the traditional
vanishes.
Going green
AVA Cosmetics Laboratory says it has always favored ingredients of natural origin and uses the highest-quality extracts
in its most effective concentration for optimum results. All
of its formulas are laboratory tested for allergy and irritation
and are subject to strict research to evaluate their effectiveness.
AVA Cosmetics Laboratory is the first Polish cosmetics company to create organic products: its ECO LINEA line, which
is certified by Ecocert France. v
“Exceptional quality, natural ingredients, safety and efficiency combined with an increasingly attractive packaging and
reasonable prices are undoubtedly great assets,” Ms Burgiel
said. “The Polish cosmetics market has a great tradition and
this is also one of the most important advantages,” she added.
Exports account for about 10 percent of Oceanic’s turnover.
In the next three to five years the company plans to increase
that share to 30 percent. Ms Burgiel explained that the company is rapidly developing on the Iberian peninsula and is
keenly interested in the markets of North Africa, Russia and
the Middle East.
European focus
Another skincare manufacturer from Poland that has
gained worldwide recognition is Ziaja, a skincare compa-
Muslims pray five times a day and are required to wash their
hands before the ritual. The water must run over the hands
and arms, even the fingernails, leading many Muslim women to avoid using nail polish. In November 2012 an Islamic
scholar declared that Inglot nail polish was permissible under
Muslin law because it allowed water to reach the nail.
To prove the permissibility of the Inglot nail polish, the Islamic Institute of Orange County in California ran a test. The
research involved putting the O2M polish and a standard
polish on coffee filters, letting them both dry, and then putting water drops on top of each and seeing if the moisture
seeped through. In the case of the traditional nail polish it
did not, but it went through the O2M polish and even wet a
second filter below. v
ny founded in 1989, which is completely based on Polish
capital.
Lidia Ziaja, export manager at Ziaja, said that when it
comes to skincare, the company understands that people’s
needs are the same, regardless of geographic location – the
only difference is in customer preferences.
Ziaja operates in markets all over the world, including
Croatia, the Czech Republic, Finland, Georgia, Germany,
Hungary, Ireland, Latvia, Lithuania, Romania, Slovakia,
Slovenia and Vietnam. Ms Ziaja explained that the priority for the coming years is to continue the expansion of
Ziaja’s distribution network in countries where its products are already present. v
sector analysis: furniture
58
Made in Poland 2013
Sitting pretty
Furniture producers may export to
fewer countries this year, but the value
of exports is still expected to grow
P
oland’s furniture-production sector has a long tradition and
is sometimes called the country’s national industry. Poland
is considered a world leader when it comes to exporting and
producing furniture, where it ranks fourth and tenth respectively in global rankings by value.
Estimates put the value of Polish furniture exports in 2012 at
as high as E6.6 billion. This would mean a 3 percent increase
in comparison to 2011, when exports amounted E6.4 billion.
by Ka
rolina Kowalska,
Marta Mardosz
Compared with 1989, when Poland was beginning its economic transformation, the value of furniture exports has increased 61-fold.
In contrast to these changes, the destinations for Polish furniture exports have mostly remained the same for years. The
EU and the United States are still the biggest importers of
Polish furniture.
The total number of countries importing Polish furniture
Made in Poland 2013
sector analysis: furniture
reached 139 in 2012, 55 of which import wooden furniture
products worth more than E1 million each. But the continuing global economic malaise may take a bite out of those figures. Market analysts predict that the number of countries
that import Polish furniture in 2013 would decrease to 124,
and that those importing furniture products worth more
than E1 million would decrease to 51.
But despite the number of export destinations falling, analysts expect the value of Polish furniture exports to rise this
year by 2.5-2.9 percent.
The furniture industry is positive and pleased with the results. The PLN/EUR exchange rate remained at attractive
levels and exports to the major buyers have increased.
The industry recorded high export-growth figures to Denmark, Portugal, Russia, Slovakia and Switzerland, where the
KLER:
59
value increased between 12 and 44 percent. On the other
hand, exports decreased to countries such as Canada, Italy,
Spain, Sweden and the United States, where they dropped
between 13 and 28 percent.
Biggest partners
The biggest buyer of Polish furniture is Germany, where
products worth E2.5 billion are exported every year, the
Polish Chamber of Commerce of Furniture Manufacturers
(OIGPM) reports. This accounts for a full 39 percent of the
entire value of Polish furniture exports. France accounts for
some 9 percent. Other European countries keen to buy Polish furniture include the Czech Republic, the Netherlands,
Sweden and the UK. Upholstered furniture and dining
room furniture are the most popular items among foreign
buyers. v
Major furnture players
Today KLER is a company with a well-established position
in the domestic and international market. Around the world
the company sells its products in a chain of showrooms and by
working with franchise partners. Every year the KLER brand
reaches new countries and opens new retail stores.
Outside of Poland KLER has a network of firms that it cooperates with in Canada, Croatia, the Czech Republic, Denmark,
Estonia, France, Hungary, Latvia, Lithuania, the Netherlands,
Romania, Russia, Spain, and Ukraine. KLER’s products are
recognized in most European countries, as well as Israel, Japan,
Kazakhstan, Moldova and the United States.
VOX:
The MEBLE VOX furniture company is another that exports
its products to the world. VOX has been operating since 1989.
Its furniture brand is known in the market for original solutions in interior design. The company has its special section of
furniture designed specifically for the children’s rooms called
Baby VOX.
Since the mid-1990s VOX has been one of the leaders in exports to European markets. It cooperates with the world’s largest manufacturers of children’s furniture.
The company has a well-developed network of VOX furniture
stores. It currently has 112 stores in Poland and 40 abroad,
including in Berlin, Kiev, Prague, Riga and Vilnius. VOX furniture products are also exported to dozens of countries in Europe and the United States.
NOWY STYL:
Another Polish company present outside Poland is Nowy Styl
from Krosno, southeastern Poland. The company founded in
1992, strives to create comprehensive solutions – chairs, furniture and floors that work in the interiors and spaces around
the world.
Nowy Styl is present on six continents. It has company departments located in 12 countries around the world, and it exports
products to nearly 60 countries.
Nowy Styl prides itself on its innovation and its environmentally friendly production. v
Forged in fire
Poland’s metals industry is showing its
mettle, despite a difficult and highly
competitive global market
by Beata Socha
H
eavy metals is one of the most competitive industries in the
world, where you have to either learn to swim with the big
fish or make room for one. Polish metals producers seem well
adjusted in this dog-eat-dog business, with increasing production coming from Asian giants, and look for ways of gaining a
competitive edge through acquisitions and innovation.
posed to a deficit of zł.470 million a year earlier.
The Polish heavy metals sector continues to supply many developing countries with metals and metal products, the export of which currently account for approximately 12 percent
of total Polish sales to other countries. Despite a significant
slowdown in Poland’s export growth in 2012, mostly attributed to another wave of global crisis, iron and steel are gaining ground abroad. After the third quarter of 2012 the trade
balance for metals posted a surplus of zł.530 million as op-
Copper and silver still ahead of the game
Iron, cast iron and steel exports grew most rapidly in the
first three quarters of 2012 – by 7.6 percent. Copper exports,
however, after a stellar year in 2011, lost momentum and fell
by 7 percent in the first nine months of 2012.
Last year was a difficult one for all heavy metals companies.
With declining demand for copper on global markets on the
one hand and steep tax hikes on copper and silver mining introduced in 2012 on the other, the world’s eighth-largest copper producer KGHM Polska Miedź saw a 66 percent drop in
profits, from record-high zł.11 billion in 2011 to zł.4.8 billion.
sector analysis: heavy metals
Metals exports breakdown in 2011
Articles of cast iron and steel
25%
29%
Iron, cast iron, steel
Articles of cast iron and steel
25%
29%
Safety in numbers
Despite less favorable results and short-term projections, which the company blames partly on
Poland’s new mining tax, KGHM is not relenting
in its pursuit of global acquisitions. The Polish
copper giant bought Canadian rival Quadra FNX
in 2012 for some zł.9.5 billion. The transaction included the acquisition of a controlling stake in the
Sierra Gorda mine, where KGHM plans to start
operations in 2014.
Ingots and semiproducts
17%
Flat products
55%
20%
20%
Other
Despite unfavorable changes in the market, or maybe because of them, the Polish copper and silver giant decided to
look for ways of growth in new technological solutions and
more than doubled its R&D expenditure, particularly on
mining solutions.
In addition to its own financing, the company has received
substantial backing from state funds, particularly on research on increasing safety and looking for new ways to
In a statement the company published in February 2013, the
company announced its plans to produce 1,075 tons of sil-200
ver in 2013. The more, the better, it seems, as experts project
silver prices will continue to rise. In fact, with growing in150
dustrial consumption of silver, its prices may rocket this year.200
152.8
ppliers.pl
Total €19.1 billion
15.99
12
12
20
12
0.86
97.9
Q2
Q1
20
12
20
12
20
12
20
11
Source: Polityka
Q4
20
11
Q3
20
11
Q2
20
11
0.64
Q1
20
10
20
10
Q4
Q2
Q1
20
10
GK Alchemia
Q2
11
20
20
Q1
11
Q4
11
20
20
11
GK Stalprodukt
70
Q2
10
20
20
Q4
Q1
10
1.38
10
3.17
GK Impexmetal
97.9
103.1
101.1
20
108.7
Grupa Can-Pack
20
10
20
121.8
116.3
7.13
Q2
09
20
Q1
53
09
61.0
56.0
20
37
Q4
13
62.8
103.1
101.1
ArcelorMittal
20
5
123.2
KGHM
96.0
137.4
108.7
Revenue from exports
(in zł. billion)
Q3
134.1
126.7
61.0
56.0
09
In order to improve its competitiveness, KGHM has slated
some zł.3 billion for direct investments in 2013, of which
about zł.2.47 billion will be spent on machinery, equipment 0
and other tangibles, and about zł.523 million on capital investment.
3
20
0
50
62.8
20
09
EU
With growing competition from global manufacturers
unfavorable tax regulations, Poland’s biggest metals producers have to look for other ways of cutting costs and are 50
100
studying the latest scientific and technological innovations
to make their competitive edge sharper.
Company
152.8
Q3
Rank on top 10096.0
Polish exporters list
Q3
Top134.1dogs 137.4
126.7
121.8
Poland’s biggest
metals 123.2
exporters116.3
in 2011
Q1
Non-EU
N
Pipes and tubes
Source: Ministry of Finance
In addition to a strong presence in world copper
industry, KGHM can boast the top spot on the list
of biggest players in silver production. It produces
over 1,000 tons of silver annually, which accounts for 5.3
percent of global silver output. It manufactures high-quality,
99.99 percent pure silver in the form of bars and grains. The
main buyers of the silver produced by KGHM are the UK,
the US and Belgium.
20
09
EU
Other
55%
Q3
Insatiable hunger for silver
Pipes and tubes
Ingots and semiproducts
Q1
Non-EU
N
Flat products
Long products
100
and150
Total €19.1 billion
ppliers.pl
6%
Natural selection promotes innovation
rts,
ts,
17%
20
09
Czech Republic
Long products
2%
Q4
United Kingdom
2%
6%
09
Czech Republic
Steel exports breakdown in 2011
20
United Kingdom
Source: Ministry of Economy
Q3
Value of exports
Other metals
25%
20
09
Percentage of total exports
Source: AutomotiveSuppliers.pl,
Eurostat
Source: AutomotiveSuppliers.pl,
Eurostat
Value of exports
21%
Q2
Percentage of total exports
sh automotive
exports
In 2013 the company plans to produce 425,000
tons of copper concentrate and 548,000 tons of
electrolytic copper. The company sells its copper
in the form of copper wire rod, used for manufacturing cables and wires, refined copper and round
billets.
Other metals
Copper
25%
Q2
sh automotive exports
21%
Q3
Polish largest copper miner had copper reserves of
some 40 million metric tons in September 2012,
both in its Polish and foreign deposits located in
Chile, Canada, Greenland, and the US. With its
ambitious expansion projects it wants to increase
its base by some 17 million tons. In terms of output, the company is targeting 700,000 tons by
2018, most of which will be sold outside Poland.
Copper
Iron, cast iron, steel
Q3
The company has also significantly reduced its
revenue expectations for 2013, currently forecast
at zł.18.9 billion, down from zł.20.63 billion for
2012. Still, state-owned KGHM remains one of
the top Polish exporters with some zł.16 billion in
annual revenue from sales abroad.
61
20
10
Made in Poland 2013
62
sector analysis: heavy metals
Made in Poland 2013
extract difficult deposits. KGHM cooperates
with a number of technological universities,
like AGH University of Science and Technology, research institutes such as the Polish
Academy of Sciences and R&D centers and
is working towards intensifying production,
lowering costs, diversifying its products and
minimizing impact on the environment.
The company won three major awards in
2012 for its advancements in mining and production technology, including Złoty Laur
Innowacyjności (Gold Laurel for Innovativeness) in the “mining and metallurgy” category.
Steel exports – heavy hitters
under pressure
In addition to copper and silver, Poland remains one of the world’s top manufacturers
of steel and steel products. In 2011 the volume of steel exports was at 4.9 million tons
and was 15 percent higher than in the previous year. About 88 percent of the total volume of Polish exports went to EU countries.
Apart from EU members, Poland exports
mainly to Ukraine – 14 percent of Poland’s
non-EU exports volume went there and to
Russia with 13 percent.
Poland’s steel industry is currently undergoing a significant change in its workforce
structure. After the initial crisis wave of
2008, the sector’s workforce was significantly reduced from over 29,000 in 2008
to a little over 25,000 in 2010. In 2011 em-
Other players
Here are some of the other significant players in Poland’s metals industry
Can-Pack
The group comprises several producers of aluminum beverage cans, steel food cans, steel chemical containers and glass
packaging. The company has been developing rapidly in recent
years with its exports rising to zł.3.17 billion in 2011 from a
zł.2.3 billion a year earlier. It produces beverage cans in several
European countries as well as in Morocco, India and the United Arab Emirates. In 2012 the company added to its portfolio a
new manufacturing plant in Finland.
GK Impexmetal
The Warsaw-based and WSE-listed non-ferrous metals producer deals mainly in aluminum, but also in copper, copper
alloys, lead, silver, steel and zinc. It’s been exporting metals
for over 50 years; since 1970s it has traded on London Metals
Exchange. The company has extensive operations worldwide,
maintaining close relationships with some 270 foreign part-
ners and some 1,120 Polish firms.
GK Stalprodukt
The WSE-listed steel producer from Bochnia, in southern Poland, specializes in exports of highly processed
steel products such as transformer electrical sheets, coldformed shapes or toroidal cores. The company has its own
steel products distribution network with offices and storage facilities in over a dozen Polish cities.
GK Alchemia
The conglomerate comprises six subsidiaries, including
steelworks and research laboratories and produces a variety of steel products such as: seamless pipes for power
engineering, oil and gas transit, as well as mining; bulb
flats, equal-leg angles, round bars, rolled tires and rings
and forged bars for machine-building, shipbuilding and
automotive industries. In 2010 as much as 55 percent of
revenue came from exports, more than a half of which
from EU countries. v
++BAR GRA
Good times a
6%
2%
Metals export
Long products
Made in Poland 2013
sector analysis: heavy metals
17%
Flat products
e exports
Ingots and semiproducts
of total exports
cialist monthly Nowy PrzemysłOther
(New Industry) for the most
interesting IT innovations in industry.
According to the Polish Steel Association (HIPH), the country’s steel industry has significantly reduced its blue-collar
workforce in the past five years, while at the same time the
demand for highly qualified and specialized workers rose due
to large-scale modernization in the industry.
The situation in the steel sector is constantly challenging.
Looking ahead, market conditions remain tough, especially
in Europe, and ArcelorMittal’s spokesperson Sylwia Winiarek and added that in such hard times “staying on the cutting
edge of innovations in the steel industry is crucial.” v
Tough times call for more innovation
ion
152.8
150
137.4
134.1
126.7
123.2
121.8
116.3
108.7
96.0
100
62.8
103.1
101.1
97.9
61.0
56.0
50
12
20
20
12
Q3
20
12
Q2
11
Q1
11
20
20
Q4
11
Q3
11
20
20
Q2
10
Q1
10
20
20
Q4
10
Q3
10
20
20
Q2
09
Q1
09
20
20
Q4
09
Q3
20
09
0
20
In 2011 the company was awarded the title
“Najciekawsze z Najlepszych” (“The most
interesting among the best”) granted by spe-
200
Q2
In 2012 the ArcelorMittal Group spent $285
million on R&D projects and plans to invest
a total of zł.220 million in its Kraków plant
this year.
Good times are over
Metals exports dynamic from Q1 2009 to Q3 2012
Q1
Source: AutomotiveSuppliers.pl, Eurostat
EU
Pipes and tubes
ployment rose slightly, however last year brought another
wave of redundancies in the steel business.
ArcelorMittal, Poland’s market leader in
steel production with over 70 percent of
Polish industry’s steel production capacity,
had to lay off some 1,000 workers in 2012.
“Despite the steel industry’s difficult economic situation we have not given up on investment projects,” Jacek Woliński, Kraków
unit director at ArcelorMittal Poland, told
reporters.
Non-EU
N
55%
20%
orts
Czech Republic
63
Source: Ministry of Economy
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
2009
2009
2009
2009
2010
2010
2010
2010
2011
2011
2011
2011
2012
2012
2012
Source: Minis
sector analysis: pharmaceuticals
64
Made in Poland 2013
Prescription for
growth
Poland’s pharmaceutical sector has
seen rapid growth in exports in recent
years, but it still has a lot of untapped
potential
P
oland’s pharmaceutical industry has a strong position in European and Central Asian markets, something that has been
a years-long work in progress. But since the middle of the
last decade, business has increased significantly. According to industry publication Chemia i Biznes (Chemistry and
Business) production of pharmaceuticals and active pharmaceutical ingredients in Poland increased by some 60 percent
between 2005 and 2010. The value of that production is now
estimated at zł.17.5 billion.
Polish pharmaceutical exports, meanwhile, have also been
growing rapidly. Between 2005 and 2009 the average real annual growth rate of exports in terms of value amounted to 36
percent. In 2010, exports of Polish pharmaceuticals reached
over zł.810 million. As a result of the introduction of a new
reimbursement law, it is expected that the scale of exports
will increase significantly.
So there is still plenty of untapped potential. Krzysztof Jakubiak, PR manager at Warsaw-based pharmaceuticals firm Polpharma, believes that Polish companies have several avenues
by which they can develop exports. For one, Poland has a
long history of delivering such products to the markets of
by Marta Mardosz
Central and Eastern Europe (CEE) and the Commonwealth
of Independent States (CIS), since it was a supplier during
communist times. That has given Polish firms a strong position that they can exploit to increase business.
But Mr Jakubiak said that Poland’s accession to the EU was
also favorable for exports. “It helped Polish companies gain
the highest standards of production and quality,” he added.
Polpharma
Polpharma mainly operates in Central and Eastern Europe,
Central Asia and the Caucasus region. It has offices in Moscow and Kiev, as well as in Kaunas, Lithuania and Almaty,
Kazakhstan. The company’s strategic partners in the area of
B2B, mainly in the sale of licenses, are Spain’s Farmaprojects
and Turkey’s Cenovapharma.
Polpharma produces a wide variety of prescription drugs
used in hospitals. It specializes in the cardiology, gastroenterology and neurology sectors. Over-the-counter medications
make up a significant portion of the company’s portfolio. The
firm also offers nutritional supplements, medical devices and
cosmetics.
Made in Poland 2013
sector analysis: pharmaceuticals
Polpharma’s products are present in around 50 countries
worldwide. About 60 percent of company’s foreign sales
come from the Russian market. Its sells “pharmaceutical
substances” mainly to North America and European Union
countries.
Adamed Group
Along with Polpharma, another leading Polish producer is
Adamed Group, a pharmaceuticals and biotechnology company that is also one of the leaders in the Polish market when
it comes to new-generation drugs.
Since it was founded more than 25 years ago, Adamed has
provided products in fields such as cardiology, psychiatry,
pulmonology, gynecology and urinary tract infections.
The company says that it is continuously expanding its export activities and rapidly enters new markets abroad. It currently exports to countries including Albania, Bosnia and
Herzegovina, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Kosovo, Kuwait,
Latvia, Lithuania, Montenegro, Portugal, Romania, Slovakia,
Spain, Turkey and Ukraine.
Apart from Poland, the company has offices in Spain and
Ukraine. In the Spanish market its drugs are used in the treatment of central nervous system diseases. It also sells pulmonary and gynecology medicine in Ukraine. Moreover, the
company’s medical consultants work in Ukraine’s largest cities, including: Dnepropetrovsk, Donetsk, Kharkov, Lviv and
Odessa. v
65
Polpharma innovates
with osteoporosis drugs
Recently the Polish Academy of Sciences awarded Polpharma with the Most Innovative Product award. Specifically,
the award recognized Polpharma’s development and implementation of innovative technologies for the production of
a series of active substances for osteoporosis drugs: alendronate sodium, risedronate sodium, zoledronic acid and ibandronate sodium.
Due to the innovative technology used in producing those
substances, it has become cheaper to make drugs that fight
osteoporosis. It has also made such drugs more effective and
safer for the environment, the company says. The innovations meant the use of environmentally harmful solvents
could be eliminated, and that water and energy use could be
reduced by 25-70 percent and 25-55 percent respectively.
The technologies are patent protected or are awaiting patent
approval, and have allowed Polpharma to become a global
leader in the production of osteoporosis medicines. These
products are exported to 114 customers in Europe, the US
and Asia, among which are the largest manufacturers of generic drugs in the world. Osteoporosis has become one of
the most common diseases in the West, as its populations
age. v
sector analysis: pharmaceuticals
66
Made in Poland 2013
Exports of Polish drugs in 2009
European Union
Central and Eastern Europe
European Union
Other countries
Central and Eastern Europe
Other developed coumtries
Other countries
Other developed coumtries
Source: Central Statistical Office
Export of the products of the Polish pharmaceutical industry
(in E millions, E1 = zł.4 average)
2,000
1,500
1,000
500
0
2,000
* preliminary data
1,500
* preliminary data
1,000
2005
500
2006
2007
2008
2009
2010*
Source: Central Statistical Office
0
Adamed’s
innovation programs
2005
2006
2007
2008
2009
2010*
Adamed’s research and development department has been working on three research programs since 2001. The most advanced
program focuses on the invention of modern therapy applicable
to the treatment of Type 2 diabetes. Its oncology R&D program
focuses on the development of targeted oncology therapy, while
its neuropsychiatric program works on inventing effective therapies for the treatment of schizophrenia, anxiety disorders and
depression.
In 2010 alone Adamed allocated zł.40 million for R&D programs.
Adamed Group’s R&D programs cooperate with many scientific
research centers, including the Jagiellonian University, the University of Warsaw, the Medical University of Gdańsk, the Gdańsk
University of Technology, Wrocław University of Technology,
the Institute of Immunology and Experimental Therapy, and the
Center for FILAB pharmacokinetic studies. v
Innovations
Polish pharmaceutical companies spend a large part
of their profits on investment in R&D and innovation.
Between 2006 and 2010 domestic pharmaceutical industry investments amounted to nearly zł.2.5 billion.
These investments were largely associated
2000with the necessity to meet the growing demands of EU customers
when it came to modernizing production.
1500
2000Polish
It is worth noting that due to these investments,
facilities are some of the most modern in the world.
Such investments in innovation have helped
1000 firms adjust their medication documentation to EU1500
requirements, restructure employment, and develop coopera500
tion programs between academics and businesses.
1000
Due to the improvements, the number of patents
0
granted to the sector increased, the biotech
sector
2005r 2006r 2007r 2008r
500
has seen rapid development and production has been
adapted to environmental protection requirements. v
0
2005r 2006r 2007r 20
Made in Poland 2013
sector analysis: mining machinery
Gears of
innovation
Polish mining machinery producers
are boosting their R&D spending in
preparation for a global offensive
M
achinery is one of Poland’s top export goods, accounting
for some 40 percent of total Polish exports, according to
data from the Ministry of Economy. Its share in total exports
has been growing for years – from 37 percent in 2001 to 40.5
percent in 2011.
After a really good year for Polish mining machinery producers and with the sector’s profits rising by 47 percent to
some zł.399 million, not only the top two players, Kopex and
Famur, but also smaller companies are looking to world markets for expansion opportunities.
“Europe is the only continent where coal-based power generation capacity is being reduced. Projections from Asia,
South America, Australia or Africa are far from putting a stop
to investing in this energy source,” said Silesia-based Famur’s
vice president, Ireneusz Tomecki.
According to Mr Tomecki, mining will continue to grow,
not only in countries relying on coal as the primary source
of power, but also in other countries looking to make profits
from selling to the biggest net importers of coal. China and
by Beata Socha
India alone plan to install units with power-generating capacity of 300GW by 2016.
Number one in mining solutions
Kopex is Poland’s market leader in producing machinery for
hard coal mining. Its gross profit from sales rose to zł.411
million in 2012 from zł.392 million in 2011. The company’s
main focus is mining equipment and machinery. Its strategy
for 2013-2017 projects as much as 89 percent of total sales to
come from its mining segment.
The Silesia-based machinery producer is also Poland’s frontrunner in exporting mining machines. With zł.685 million in
revenue from exports, it was placed 65th in the 2011 Top 100
Polish exporters ranking prepared by weekly Polityka.
The company’s main export goods and services are highlyspecialized machines such as drilling vertical and horizontal
mining shafts and delivering mines ready for operation. It
also provides specialist electrical and anti-explosive systems
for mining.
67
68
sector analysis: mining machinery
R&D for mining
To help Polish companies in their conquests, Polish R&D
centers provide them with expertise and innovativeness.
The Institute of Innovative Technologies EMAG is an
R&D organization involved in the development of state-ofthe-art equipment, systems and technologies. It carries out
R&D projects as well as provides expertise on electrical engineering, automation, telecommunications, information technology, sustainable consumption of fuels and energy, and
environmental protection. EMAG is also active in providing security systems, natural hazards monitoring solutions,
as well as systems for automation and measurement of coal
quality parameters.
Institute of Mining Technology KOMAG is an R&D center specializing in scientific projects in minerals mining and
processing as well as environment protection and work safety. It provides solutions ready for practical implementation
in the mining industry and looks for ways of disseminating
innovation in other technical sciences.
The Research and Supervisory Centre of Underground
Mining CBiDGP carries out technical analyses, expert assessments of machinery, equipment, and electric power grids
as well as natural hazards analyses, particularly methane-related ones. v
Sharing Polish mining know-how with
the rest of the world
Its global presence has a long tradition, too. It started cooperation with Russia as far back as the 1960s, first importing
Made in Poland 2013
Russian shearer loaders, powered roof supports and longwall
systems. The company quickly adopted Russian know-how
and started producing shearer loaders and hydraulic control
systems, thus shifting from an importer to an exporter of
mining solutions.
Kopex wasn’t afraid of venturing even further. Some 35 years
ago started selling its machinery to China, and the company
is still reaping the rewards of its pioneering endeavors: China
remains its biggest client for mining solutions. Argentina also
became one of Kopex’s export destinations over 30 years ago.
The company not only built a coal mine in Rio Turbio, Argentina, in 1981, but also provided consulting in terms of the
mine’s structure, its equipment and ventilation systems.
Going global with innovation
Kopex is looking to join the lead on global markets by gradually shifting its focus to exporting innovative solutions and
services such as aftermarket service. In 2011 the exports of
underground mining equipment constituted 34.5 percent
of the company’s total sales, while exports of technological
solutions accounted for as much as 53.8 of total production.
In the company’s latest strategy document, published in
March 2013, Kopex’s CEO Andrzej Jagiełło emphasized how
important innovation and R&D are to the firm. “Our goal
is to transform Kopex into a modern, innovative and global
business, to shift its focus from production to a world class
expert on coal and other minerals mining,” said Mr Jagiełło.
It also wants to reorganize its sales structure and expand its product portfolio by creating a subsidiary responsible for reaching
clients in Europe, Asia, Africa, Russia, China and Americas.
It will no longer divide its operations into domestic and foreign, either. As coal mining is expanding predominantly in
emerging markets, the company will channel its energy there.
Made in Poland 2013
sector analysis: mining machinery
The company’s strategy projects that in 2017, 25 percent of
the group’s total revenue will come from Australia and South
Asia, 24 percent from Europe, 20 percent from China, 14
percent from Russia and its neighbors, 10 percent from Africa and 7 percent from the markets of both Americas.
Number two on the rise
Last year was particularly good for Poland’s second-largest
mining machinery supplier, Famur. Its consolidated sales
revenues were zł.1.47 billion, 59 percent higher than in 2011.
Net operational profit amounted to zł.349.2 million.
In view of Poland’s contracting mining industry, the company is increasingly interested in global markets. In 2012 exports generated 29 percent of the group’s total revenue. After
three quarters of 2012 sales abroad brought in zł.362 million,
which corresponds to a 254 percent increase in comparison
with the same period in 2011. Apart from countries in the
EU, Famur delivers its machines and solutions to Russia,
Mexico, Kazakhstan, Ukraine, India, Indonesia and Argentina. Among its recent foreign contracts was the delivery to
Russia’s Bajkaimskaja mine of the first complete Polish mining system for coal deposits over five meters thick.
The company plans to continue global expansion in 2013,
mainly of its own innovative technologies. “We have observed a trend that both Polish and foreign companies are
putting more emphasis on quality, safety and efficiency of
mining machinery,” Famur’s CEO Waldemar Łaski told Polish daily Rzeczpospolita.
Know-how waiting for a buyer
The two giants are not the only companies investing in innovative mining technologies. Smaller players also have a few
aces up their sleeves.
69
Pszczyna-based mining machinery producer Patentus was
among 70 companies who received subsidies from the EU’s
2007-2013 “Innovative Economy” program for implementing an invention. The mining equipment manufacturer was
granted zł.7.59 million for an innovative power unit for a
conveyor. The invention comprised novel solutions for sensor placement (for temperature and vibration), diagnostic
and cooling systems to ensure uninterrupted operations.
The company plans on selling the cutting-edge solution in
China. “We are currently in talks on applying [this solution]
in conjunction with our partner’s equipment already present in that market,” Patentus’ president Józef Duda said. The
company is also looking to expand to other areas, such as energy, rail and automotive industries.
Polish market too small
One thing is certain, with Polish mining accounting for a
mere 1 percent of total hard coal extraction worldwide, looking for clients in emerging markets is the way to go for coal
mining machines and solutions providers. FTT Wolbrom,
based in southern Poland is already selling 60 percent of its
conveyor belts to its partners in 23 countries.
Mining automation, control mechanisms and monitoring
systems provider Carboautomatyka, from the Silesian city
of Tychy, has ventured as far as Russia, Vietnam, Argentina
and Bosnia and Herzegovina, while power units producer
Damel, also from Silesia, is currently preparing to expand to
Kazakhstan. v
50 largest exporters
70
Made in Poland 2013
Rank
Poland’s 50 Largest Exporters (2011)
Company
1
PKN Orlen SA
2
Fiat Auto Poland SA
3
KGHM Polska Miedź SA
Sector
Revenues from
export in 2011 (in
zł. thousands)
Raw materials
and fuel
34,260,216
ul. Chemików 7, 09-411 Płock
tel: +48 24 365-0000
fax: +48 24 365-4040
[email protected]
www.orlen.pl
Automotive
16,302,785
Al. Wyścigowa 6,
02-681 Warsaw
tel: +48 22 607-4732
www.fiat.pl
www.fiatgroup.pl
15,988,363
ul. M. Skłodowskiej-Curie 48,
59-301 Lubin
tel: +48 76 747-8200
fax: +48 76 747-8500
[email protected]
www.kghm.pl
Automotive
9,642,458
ul. Warszawska 349,
61-060 Poznań
tel: +48 61 876-1781
fax: +48 61 876-1473
www.volkswagen-poznan.pl
Metals
7,132,453
Al. Józefa Piłsudskiego 92,
41-308 Dąbrowa Górnicza
tel: +48 32 776-6666
fax: +48 32 776-8200
www.arcelormittal.com/poland
Raw materials
and fuel
6,569,423
ul. Elbląska 135,
80-718 Gdańsk
tel: +48 58 326-4300 fax: +48
58 301-8838
[email protected]
www.lotos.pl
5,746,303
ul. LG Electronics 7,
06-500 Mława
tel: +48 23 654-7404
fax: +48 23 654-3259
pl.lge.com
Raw materials
and fuel
3,930,040
Aleja Jana Pawła II 4,
44-330 Jastrzębie-Zdrój
tel: +48 32 756-4113
fax: +48 32 476-2671
www.jsw.pl
Raw materials
and fuel
Address / phone / fax
E-mail/website
4
Volkswagen Poznań Sp. z o.o.
5
ArcelorMittal Poland SA
6
GK Grupy Lotos SA
7
LG Electronics Mława Sp.
z o.o.
8
GK Jastrzębska Spółka
Węglowa SA
9
LG Electronics Wrocław Sp.
z o.o.
Electrical and
electronic goods
3,884,583
ul. LG Electronics 1-2,
55-040 Biskupice Podgórne
tel: +48 71 792-9400
fax: +48 71 792-9405
pl.lge.com
10 Philips Lighting Poland SA
Electrical and
electronic goods
3,782,581
ul. Kossaka 150, 64-920 Piła
tel: +48 67 351-3000
www.lighting.philips.pl
3,353,860
ul. Grunwaldzka 189,
60-322 Poznań
tel: +48 61 860-1200
fax: +48 61 867-5717
www.gsk.com.pl
Automotive
3,314,992
ul. Spółdzielcza 4,
05-600 Grójec
tel: +48 48 665-0113
fax: +48 48 665-0303
www.faurecia.pl
Metals
3,165,232
ul. Jasnogórska 1,
31-358 Kraków
tel: +48 12 662-3403
fax: +48 12 662-3419
[email protected]
www.canpack.eu
GK GlaxoSmithKline
11
Pharmaceuticals SA
12 Faurecia w Polsce
13 Grupa Can-Pack SA
Electrical and
electronic goods
Pharmaceuticals and
costmetics
Made in Poland 2013
50 largest exporters
71
Poland’s 50 Largest Exporters (2011)
Revenues from
export in 2011 (in
zł. thousands)
Automotive
3,064,015
ul. Strefowa 1,
59-101 Polkowice
tel: +48 76 848-3000
fax: +48 76 848-3400
[email protected]
www.vwmp.com.pl
15 Grupa Valeo
Automotive
2,807,333
ul. Przemysłowa 3,
32-050 Skawina
tel: +48 12 299-8000
fax: +48 12 299 80 04
[email protected]
www.valeo.pl
16 PLL LOT SA
Transport and
logistics
2,800,996
ul. 17 Stycznia 39,
03-906 Warsaw
tel: +48 22 577-6111
[email protected]
www.lot.com
Chemicals
2,748,959
ul. Chemików 1,
32-600 Oświęcim
tel: +48 33 844-1821
fax: +48 33 842-4218
synthosgroup.com
Electrical and
electronic goods
2,666,980
Al. Jerozolimskie 183,
02-222 Warsaw
tel: +48 22 572-7600
fax: +48 22 572-6600
www.bsh-group.pl
Chemicals
2,627,187
ul. Puławska 182,
02-670 Warsaw
tel: +48 22 639-1000
fax: +48 22 639-1451
[email protected]
www.ciech.com
2,517,866
ul. 15 Sierpnia 106,
96-500 Sochaczew
tel: +48 46 863-0201
fax: +48 46 863-0096
www.boryszew.com.pl
Automotive
2,449,741
ul. Rolnicza 33,
42-200 Częstochowa
tel: +48 34 343-1003
fax: +48 34 369-3430
www.trw.pl
Rank
Sector
14
Company
Volkswagen Motor Polska
Sp. z o.o.
17 GK Synthos SA
18
BSH Sprzęt Gospodarstwa
Domowego Sp. z o.o.
19 GK Ciech SA
20 GK Boryszew SA
21 TRW Polska Sp. z o.o.
Chemicals
Address / phone / fax
E-mail/website
22
Fiat Powertrain Polska Sp.
z o.o.
Automotive
2,424,793
ul. Grazynskiego 141,
43-300 Bielsko-Biała
tel: +48 33 813-2100
fax: +48 33 813-2451
www.fiat-gm-pwt.pl
23
Indesit Company Polska Sp.
z o.o.
Electrical and
electronic goods
2,418,523
ul. J. Dąbrowskiego 216,
93-231 Łódź
tel: +48 42 645-5100
fax: +48 42 645-5191
[email protected]
www.indesit.pl
24 Electrolux Poland Sp. z o.o.
Electrical and
electronic goods
2,251,815
ul. Kolejowa 5/7,
01-217 Warsaw
tel: +48 22 568-9867
fax: +48 22 434-7303
www.electrolux.pl
Automotive
2,235,191
ul. Uczniowska 26,
58-306 Wałbrzych
tel: +48 74 888-8000
www.toyotapl.com/walbrzych
Raw materials
and fuel
2,122,700
ul. Mickiewicza 29,
40-085 Katowice
tel: +48 32 258-2431
fax:+48 32 251-5453
[email protected]
www.weglokoks.com.pl
25
Toyota Motor Manufacturing
Poland Sp. z o.o.
26 Węglokoks SA
50 largest exporters
72
Made in Poland 2013
Poland’s 50 Largest Exporters (2011)
Revenues from
export in 2011 (in
zł. thousands)
Address / phone / fax
Electrical and
electronic goods
2,030,830
ul. Wielicka 114, 30-663 Kraków
tel: +48 12 652-5000
fax: +48 12 652-5156
www.tfkable.com
Pharmaceuticals and
costmetics
1,944,672
ul. Stacyjna 77,
08-400 Garwolin
tel: +48 25 682-8000
fax: +48 25 682-8008
www.avon.com.pl
Food
1,866,672
ul. Wiertnicza 126,
02-952 Warsaw
tel: +48 22 550-5000
fax: +48 22 550-5001
[email protected]
www.ferrero.pl
30 Mondi Świecie SA
Paper and
wood
1,818,197
ul. Bydgoska 1,
86-100 Świecie
tel: +48 52 332-1000
[email protected]
www.mondigroup.pl
31 Firma Oponiarska Dębica SA
Automotive
1,761,950
ul. 1 Maja 1, 39-200 Dębica
tel: +48 14 670-2831
fax: +48 14 670-0957
www.debica.com.pl
32 Man Bus Sp. z o.o.
Automotive
1,609,449
ul. Poznańska 4,
62-080, Sady
tel: +48 61 816-6301
fax: +48 61 816-6350
www.mantruckandbus.pl
1,540,272
Al. Tysiąclecia Państwa
Polskiego 13,
24-110 Puławy
tel: +48 81 886-3431
fax: +48 81 565-2856
[email protected]
www.zapulawy.pl
[email protected] www.anwil.pl
Rank
Sector
Company
27
Grupa Tele-Fonika Kable
Sp. z o.o. S.K.A.
28
Avon Operations Polska
Sp. z o.o.
29 Ferrero Polska Sp. z o.o.
33 Zakłady Azotowe Puławy SA
Chemicals
E-mail/website
34 Grupa Anwil SA
Chemicals
1,503,847
ul. Toruńska 222,
87-805 Włocławek
tel: +48 54 236-3091
fax: +48 54 236-1983
35 Grupa TZMO SA
Pharmaceuticals and
cosmetics
1,481,516
ul. Żółkiewskiego 20/26,
87-100 Toruń
tel: +48 56 612-3900
www.tzmo.pl
Automotive
1,402,470
ul. Japońska 6, Łęg,
55-220 Jelcz-Laskowice
tel: +48 71 30 20 000
fax: +48 71 30 20 001
www.toyotapl.com/jelcz-laskowice
Metals
1 375 080
ul. Łucka 7/9, 00-842 Warsaw
tel: +48 22 658-6000
fax: +48 22 620-0544
[email protected]
www.impexmetal.com.pl
Construction
1,338,666
ul. Czackiego 15/17,
00-950 Warsaw
tel: +48 22 829-7100
fax: +48 22 826-0493
[email protected]
www.polimex-mostostal.pl
Paper and
wood
1,317,487
ul. Lotnicza 1, 82-500 Kwidzyn
tel: +48 55 279-8000
fax: +48 55 279-8451
www.internationalpaper.com
36
Toyota Motor Industries
Poland Sp. z o.o.
37 GK Impexmetal SA
38 GK Polimex-Mostostal SA
39
International Paper Kwidzyn
Sp. z o. o.
Made in Poland 2013
50 largest exporters
73
Rank
Poland’s 50 Largest Exporters (2011)
40
Company
GK Gdańska Stocznia
Remontowa SA
Sector
Revenues from
export in 2011 (in
zł. thousands)
Shipyards
1,306,375
ul. Na Ostrowiu 1,
80-958 Gdańsk
tel: +48 58 307-2222
[email protected]
www.remontowa.com.pl
[email protected]
www.azoty.tarnow.pl
Address / phone / fax
E-mail/website
Zakłady Azotowe w Tarnowie41
Mościcach SA
Chemicals
1,292,126
ul. E. Kwiatkowskiego 8,
33-101 Tarnów
tel: +48 14 633-0781
fax: +48 14 633-0718
42 Technicolor Polska Sp. z o.o.
Electrical and
electronic goods
1,276,667
ul. Julianowska 65A,
05-500 Piaseczno
tel: +48 22 702-7879
fax: +48 22 702-7879
techicolor.com
43 ABB Sp. z o.o.
Electrical and
electronic goods
1,155,255
ul. Żegańska 1, 04-713 Warsaw
tel: +48 22 220-2000
fax: +48 22 220-2031
www.abb.pl
Automotive
1,134,314
ul. Stolarska 23, 34-300 Żywiec
tel: +48 33 866-6403
fax: +48 33 866-6407
[email protected]
www.hutchinson.com.pl
Automotive
1,083,484
ul. Strefowa 2,
59-101 Polkowice
tel: +48 76 726-7000
fax: +48 76 726-7070
www.sitech.com.pl
Chemicals
1,064,338
ul. Kuźnicka 1, 72-010 Police
tel.: +48 91 317-1717
fax: +48 91 317-3603
zchpolice.grupaazoty.com
Construction
1,014,950
Al. Solidarności 36,
25-323 Kielce
tel: +48 41 315-8004
fax: +48 41 315-8006
www.rovese.com
1,011,311
ul. Marcina Kasprzaka 25,
01-224 Warsaw
tel: +48 22 589-4555
fax: +48 22 691-8273
www.pgnig.pl
ul. Słowackiego 33, 43-502
Czechowice-Dziedzice
tel: +48 32 324-1200
fax: +48 32 324-1290
www.trw.pl
ul. Mostowa 31 A,
47-220 Kędzierzyn-Koźle
tel: +48 77 481-2000
[email protected]
www.zak.eu
44 Hutchinson Poland Sp. z o.o.
45 Sitech Sp. z o.o.
46
Zakłady Chemiczne “Police”
SA
47 Centrala Rovese SA
48 GK PGNiG SA
Raw materials
and fuel
TRW Steering Systems
49
Poland Sp. z o.o.
Automotive
1,006,421
50 ZAK SA
Chemicals
961,758
Reprinted with permission of Polityka
Made in Poland 2012
partners
Strategic partner
The Polish Agency for Enterprise Development (PARP) is a government agency
that has been providing support to entrepreneurs in the implementation of competitive and innovative projects for over 12 years. The primary objective of our
activity is to develop the sector of small and medium-sized
enterprises in Poland. To support entrepreneurs, PARP uses
the funds from the state budget and European Funds. In the
2007-2013 financial perspective, the Agency is responsible
for the implementation of measures under three Operational
Programmes: Innovative Economy, Human Capital and Development of Eastern Poland.
One of the key tasks of the Polish Agency for Enterprise Development is to support exports, including strengthening the
competitive position of Polish enterprises on foreign markets
and making it easier for small and medium-sized enterprises
to get in touch with foreign companies in their business. To
that end, PARP offers Polish SMEs an opportunity to participate in economic missions organized around the world,
cooperative exchanges and fair events.
Furthermore, Enterprise Europe Network operating under
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mainly in the field of European Union law and policies, business activity in Poland and abroad, access to sources of financing, internationalization of enterprises, transfer of technologies and participation in EU framework programme.
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With over 60 years of experience and having produced over 7,400 helicopters, PZLŚwidnik is the only Polish OEM with the
capabilities to undertake helicopter design, research & development, system integration, manufacturing, support, training and upgrades. The company’s range of rotorcrafts can
perform the complete spectrum of commercial and government roles. PZL-Świdnik is also a major industrial partner
in the aerospace market supplying aerostructures to many
of the world’s leading helicopter and aircraft manufacturers.
PZL-Świdnik has been an AgustaWestland company since
2010.
www.pzl.swidnik.pl
[email protected]
With more than 45 years of experience, PATPOL provides a full range of intellectual
property services in Poland and the EU to
clients from all over the world.
PATPOL’s practice is entirely dedicated to patents, trademarks, designs, utility models, domain names and IP-related
disciplines. In addition, its professional staff of patent, trademark and design attorneys, lawyers, engineers and translators
are technically trained subject matter experts in various fields
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PATPOL’s services include:
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Grupa Azoty is the largest Polish chemical companies and one of the largest in Europe. The Group
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• unfair competition cases
The new strategy of Grupa Azoty guarantees a strong market
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POLSERVICE provides a variety of services in all fields of
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Made in Poland 2012
The Belgian Business Chamber (BBC) The Belgian Business Chamber (BBC), which celebrated
its 20th anniversary in 2012, now has about one
hundred members – most of whom are Belgian
companies conducting business in Poland as well
as other companies interested in co-operation
with Belgian partners.
• new plant varieties
The chamber represents a powerful lever for business interaction, not only within the Belgian community but also with
potential Polish partners and relevant authorities. The BBC
promotes its members in the Polish market and organizes
many business and social events.
• copyright and unfair competition
www.belgium.pl
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[email protected]
• trademarks, trade names, geographical indications
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POLSERVICE employs 43 patent and trademark attorneys
specialized in various areas of technology, law and economy
and a team of experienced lawyers and translators.
The firm represents clients before the Polish Patent Office, Polish common courts, administrative and arbitration
courts, prosecution and customs offices, as well as before the
European Patent Office and the Office for Harmonization in
the Internal Market.
Thanks to wide international contacts, POLSERVICE is able
to assist clients in obtaining and enforcing intellectual property rights in other countries.
The firm represents more than 2650 clients from over 70
countries.
The British Polish Chamber of Commerce
(BPCC) is an independent, not-for-profit organization, which assists in the development
of British-Polish business links. The current
membership represents the broadest range of
industrial and commercial sector. The BPCC
holds around 75 events annually and partners in over 200
across the UK and Polish regions. The BPCC has established
Policy Groups to promote best business practice – often
transferring knowledge and experience from the UK – and to
encourage structural and regulatory reforms in Poland. The
BPCC has promoted business, trade and cultural relations
between Poland and the UK since 1992.
www.bpcc.org.pl
[email protected]
www.polservice.com.pl
[email protected]
CHAMBERS OF COMMERCE
PARTNERS
The American Chamber of Commerce in Poland (AmCham) is a leading business organization that strives to serve and promote over 330
companies as an important voice of business in
Poland; to foster a positive relationship with the
government and promote the free market spirit for the benefit of the Polish business environment.
AmCham achieves its goals through a number of activities, including monthly meetings and business mixers. At present there are
19 committees the represent all aspects of the economy, from employee & labor relations, to IT, outsourcing, taxation, real estate
and unconventional gas. And to promote its values and know-how
AmCham runs its own magazine, American Investor.
www.amcham.pl
[email protected]
The Polish – Chinese Chamber of Commerce
(PCHIG) is the only bilateral chamber which
supports Polish companies in the Chinese market. Through our offices in China, we provide
advice in areas such as finding reliable suppliers
from China, entering the Chinese market, as well
as brand and company registration in China. If you want to
begin importing from China, or want to begin trading with
China, or if you have difficulties in trading with China, our
experts are ready to help.
www.pchig.pl
[email protected]
The French Chamber of Commerce
and Industry in Poland (CCIFP)
is an employers’ association bringing
together over 400 French and Polish
firms. For 19 years CCIFP has been working for the interests of Polish and French investors by acting as a platform
for networking and for the exchange of business experiences
and best practices between companies. In 2012 CCIFP organized around 100 events such as business mixers, confer-
Made in Poland 2012
PARTNERS
ences, seminars, meetings with influential politicians and
economists, bringing together nearly 6,000 participants.
www.ccifp.pl
[email protected]
The German-Polish Chamber
of Industry and Commerce
(AHK Poland) is the largest bilateral organization of economic self-governance in Poland
and one of the most influential German chambers of industry and commerce (AHKs) in the world. It represents around
1,000 member companies and has been working to develop
German-Polish relations for 18 years. The organization’s offer
includes professional consulting for German and Polish companies, facilitation of contacts between them and finding of
trustworthy business partners, as well as market analysis and
help in setting up new companies abroad.
77
The Polish Chamber of Commerce for Importers, Exporters and Cooperation (Polska Izba Gospodarcza Importerów, Eksporterów i Kooperacji) is an independent
organization that was initiated by the most active companies in the region of Wielkopolska.
The chamber brings together Polish and foreign companies
from different industries and supports the development of
small and medium-sized enterprises through the provision of
comprehensive information, training and advisory services.
These include assisting members in developing business contacts at home and abroad, introducing our members’ products and services to different foreign markets, organizing
group tours to international fairs and exhibitions, organizing
business missions and meetings, and providing information
about funds and grants for business development.
www.pcc.org.pl
[email protected]
www.ahk.pl
[email protected]
The Polish-Indian Chamber of Commerce
is a business organization which assists in the
development of Polish-Indian business links.
It has been working for the interest of Polish
and Indian employers by acting as a platform
for networking and for the exchange of business experiences and best practices between companies from
both countries.
The Chamber achieves its goal through a number of activities
including conferences on doing business in India and business missions. It also assists its members and non-members
in searching for business partners and in providing business
information and consulting services.
www.piig-poland.org
The Scandinavian-Polish
Chamber of Commerce
(SPCC) is one of the biggest
bilateral chambers in Poland; currently it has more than 350
members. It was established in 2004 as a merger of Danish,
Finnish, Swedish and Norwegian business organizations.
These are all now National Sections of the SPCC. The main
office is located in Warsaw and regional representatives are
active in Poznań, Tri-city, Kraków, Szczecin and Wrocław.
SPCC offers its members a wide range of activities, such as
networking business mixers, seminars, thematic branch committees, conferences and breakfast meetings with renowned
personalities from the political and economic worlds. Membership of SPCC offers not only networking opportunities
with an elite group of high-performing managers of Nordic
companies, but is also a way of finding inspiration for everyone who would like to expand their own business.
www.spcc.pl
[email protected]
[email protected]
The Netherlands-Polish Chamber of Commerce’s mission is to promote business contacts
between our members and between the Netherlands and Poland through events, networking
meetings, our magazine, Bulletin, and our website. The chamber’s main activities are monthly business
drinks, educational services, business breakfasts and lunches
and regular meetings with ministers and senior government
officials. An interest in the Netherlands is all that is required
to join.
www.nlchamber.com.pl
[email protected]
The Polish-Spanish Chamber of Commerce
(PHIG) was created in 2000 on the initiative
of Polish and Spanish companies. Its key aim is
to encourage cooperation between enterprises
from the two countries, as well as to help protect and represent their interests. PHIG assists
its members in searching for business partners,
and in providing business information and
consulting services. It also offers translation
services and helps firms find qualified staff.
www.phig.pl
[email protected]
partners
78
INDUSTRY PARTNERS
The Polish Chamber of National Defense
Manufacturers (Izba Prodcentów na
Rzecz Obronności Kraju) is a voluntary,
self-governing organization of the Polish
defense and security industry companies.
It was established in 1995. PCN DM currently has approx.
135 member companies, among them are big state-owned
companies, military production and repair plans, R&D institutes and many private companies as well as Polish branches
of foreign companies.
The Chamber represents its members in contacts with government, organizes training sessions for its members, works
to help its members with increasing technical level of their
products, facilitates cooperation between members as well as
between members and foreign companies. PCN DM leads
consortiums consisting of Polish defense companies to provide comprehensive offers to foreign partners. PCN DM represents the Polish defense industry in the European Defence
Agency (as a National Point of Contact) and in the NATO
Industrial Advisory Group. The Chamber has license for
arms and military equipment trade issued by the Polish Ministry of Internal Affairs, ISO 9001:2009 certificate, certified
Internal Control System, NATO N-Cage code.
www.przemysl-obronny.pl
Made in Poland 2012
of garage equipment, professional organizations, certification companies, auto-industry media, and the automotive
sector associations. We bring together both small and large
businesses and associations in Poland.
www.pim.pl
[email protected]
The Polish Chamber of Chemical Industry (Polska Izba Przemysłu Chemicznego)
represents the chemical sector in its relations
with government administration and international organizations.
The main tasks of the chamber are:
• activities aimed at improvement of economic conditions
and the competitiveness of the chemical industry in Poland
and of the chamber’s members;
• support sustainable development of the chemical sector
and environment protection with special emphasis on the
implementation of the Responsible Care Program.
• initiation and coordination of the activities of chamber’s
commissions dealing with ecology, fertilizers, paints and
varnishes, process safety and safety at work, transport and
distribution including SQAS and SPOT as an element of
ICE.
[email protected]
• coordination of the Polish Technological Platform of Sustainable Chemistry.
The National Centre for Research
and
Development
(NCBR) is the implementing
agency of the Ministry of Science
and Higher Education. When it was founded in 2007, it was
the first entity of its type, created as the platform of an effective dialogue between the scientific and business communities.
• cooperation with government bodies and preparing opinions to legal acts addressed towards the chemical industry.
Moreover, the science reform adopted in 2010 gave the Centre freedom to manage its financial assets, within the scope of
a strategic research programme. Since 2011 NCBR also acts
as the intermediate body in three operational programmes:
Human Capital, Innovative Economy and Infrastructure and
Environment. With a budget of zł.4.5 billion for R&D, the
Centre is the largest innovation in Poland.
www.ncbir.pl
[email protected]
The Polish Chamber of the
Automotive Industry (Polska
Izba Motoryzacji) was established in 1994 and consists of
representatives of the wider
automotive industry lobby. We represent companies of the
automotive sector, including leading car dealers, authorized
service, parts and components manufacturers, distributors
• participation in the tripartite working group.
• cooperation with EU institutions and participation in public consultation as regards the chemical industry.
• cooperation with the EU sector associations such as FE,
EUROCHLOR and chemical industry federations such as
CEFIC and ECEG.
• furnishing member companies with information on the
current situation of the chemical industry in the world,
the status of legal proceedings as regards implementation
of EU regulations in Polish law, long-term EU programs,
analysis elaborated by CEFIC, etc.
www.en.pipc.org.pl
[email protected]
The Polish Tourist Organisation
(POT) is a national tourist institution
which aims to promote Poland as an attractive travel destination. We conduct
our activities in the aspect of promotion and development of Polish tourism both on a national level,
as well as abroad.
The government agency organizes national booths during
Made in Poland 2012
partners
biggest domestic and foreign tourist fairs, numerous promotional events, seminars and trainings, and also publishes promotional materials about Poland.
The Polish Tourist Organisation participates in the development of activities of the Conferences and Congresses Bureau,
which supports business travel, and we implement modern
IT solutions in this sector.
www.poland.travel
The Polish Spirits Industry Employers’
Association (ZP PPS) is an organization
bringing together the spirits industry. The
main task of the organization is to take steps
towards development of the spirits industry in Poland and
abroad through cooperation with representatives of public
authorities and social organizations. ZP PPS supports the
appropriate legal and economic conditions for the development of the industry, strengthens the age-old tradition of
spirits, promotes new technologies and conducts actions in
the field of corporate social responsibility of the spirits industry. It also takes wide educational activities designed to
increase awareness about the risks associated with the irresponsible consumption and sale of alcohol. The members of
ZP PPS are: Bacardi Martini Polska, Brown Forman Polska,
CEDC, Diageo Polska, Komers International, Mazurskie
Miody, Nemiroff Polska, Pernod Ricard, Polmos Siedlce,
Polmos Żyrardów, Polmos Warszawa, Stock Polska, Vinpol.
www.pps.waw.pl
[email protected]
79
The Patent Office of the Republic of
Poland is the state administration agency
responsible for the protection of industrial
property in the country. Among office’s key
responsibilities are granting exclusive rights
and maintaining protection for industrial property objects.
The granting procedure comprises receiving and processing
applications filed with the aim of obtaining legal protection
as well as issuing decisions concerning granting or refusal of
patents, supplementary protection certificates for inventions,
rights of protection for utility models and for trademarks, as
well as rights in registration for industrial designs, geographical indications and topographies of integrated circuits.
The Patent Office maintains registers where legally binding
entries are made concerning the grant of exclusive rights and
their validity. Among the responsibilities of the Patent Office is deciding in the litigation procedure, among others on
invalidation or stating on the lapse of a patent. Conferences,
seminars, workshops and competitions, including international events, organized by the Patent Office of the Republic of Poland provide an excellent forum for the exchange of
experiences, observations and best practices functioning in
other countries.
www.uprp.pl
government agencies
80
Made in Poland 2013
selected government agencies
Name
Address
Tel.
Fax
E-mail
Website
Top Executive
Agency for Restructuring and
Modernisation of Agriculture
ul. Poleczki 33,
02-822 Warsaw
0 800-380-084
(from domestic lines only)
+48 22 318-5330
[email protected]
www.arimr.gov.pl
Andrzej Gross
Agricultural Property Agency
ul. Dolańskiego 2,
00-215 Warsaw
+48 22 635-8009
+48 22 635-0060
[email protected]
www.anr.gov.pl
Leszek
Świętochowski
Chancellery of the Prime Minister
Al. Ujazdowskie 1/3,
00-583 Warsaw
+48 22 694-6000
+48 22 625-2637
[email protected]
www.kprm.gov.pl
Jacek Cichocki
Customs Service
ul. Świętokrzyska 12,
00-916 Warsaw
0 801-470-477
(from domestic lines only)
+48 33 857 6383
[email protected]
www.mf.gov.pl/sluzba-celna
Jacek Kapica
The Office of Competition
and Consumer Protection
Pl. Powstańców Warszawy 1,
00-950 Warsaw
+48 22 556-0800
+48 22 826-6125
[email protected]
www.uokik.gov.pl
Małgorzata
KrasnodębskaTomkiel
The Patent Office of the
Republic of Poland
Al. Niepodległości 188/192,
00-950 Warsaw
+48 22 579-0000
+48 22 579-0001
[email protected]
www.uprp.pl
Alicja Adamczak
Polish Agency for Enterprise
Development
ul. Pańska 81/83, 00-834
Warsaw
+48 22 432-8080
+48 22 432-8620
[email protected]
www.parp.gov.pl
Bożena LublińskaKasprzak
Polish Information and Foreign
Investment Agency
ul. Bagatela 12,
00-585 Warsaw
+48 22 334-9800
+48 22 334-9889
[email protected]
www.paiz.gov.pl
Sławomir Majman
Ministry of Foreign Affairs
Al. J. Ch. Szucha 23,
00-580 Warsaw
+48 22 523-9000
[email protected]
www.msz.gov.pl
Radosław Sikorski
Ministry of Labor and Social
Policy
ul. Nowogrodzka 1/3/5,
00-513 Warsaw
+48 22 661-1000
+48 22 661-1336
[email protected]
www.mpips.gov.pl
Władysław
Kosiniak-Kamysz
Ministry of Agriculture
and Rural Development
ul. Wspólna 30,
00-930 Warsaw
+48 22 623-1000
+48 22 623-2750
[email protected]
www.minrol.gov.pl
Ministry of Economy
Pl. Trzech Krzyży 3/5,
00-507 Warsaw
+48 22 693-5000
+48 22 693-4046
[email protected]
www.mg.gov.pl
Janusz
Piechociński
Ministry of Treasury
ul. Krucza 36 / Wspólna 6,
00-522 Warsaw
+48 22 695-8000
+48 22 628-0872
[email protected]
www.msp.gov.pl
Mikołaj
Budzanowski
Ministry of Regional
Development
ul. Wspólna 2/4,
00-926 Warsaw
+48 22 461-3000
+48 22 461-3275
[email protected]
www.mrr.gov.pl
Elżbieta
Bieńkowska
National Bank of Poland
ul. Świętokrzyska 11/21,
00-919 Warsaw
+48 22 653-1000
+48 22 620-8518
[email protected] www.nbp.pl
Marek Belka
Stanisław
Kalemba
ISSN 2083-0645 – PLN 79 (8% VAT included)
Warsaw Business Journal’s Made in Poland 2013
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