Newsletter VALIANS 07 2016
Transcription
Newsletter VALIANS 07 2016
A trusted partner for the development of your business in Eastern Europe Confidence Service Results NEWSLETTER VALIANS Trends and opportunities in Eastern Europe July 2016 The content of this newsletter is based on: - The reports and market analysis of PMR (www.pmrpublications.com), leader in market analysis and publications in Eastern Europe, and partner of VALIANS INTERNATIONAL. Contacts and experiences of our team of consultants gathered during their different projects on a daily basis. You will find below an overview of the trends and opportunities on the markets gathered from their main players. VALIANS INTERNATIONAL Sp. z o.o. ul. Feldmana 4/7, 31-130 Kraków, Poland, Tel: (+48) 12 631 12 89 Fax: (+48) 12 423 47 02 [email protected] www.valians-international.com 1 Newsletter Valians July 2016 Industry / Construction / Environment POLAND : Funds for strategic transportation axes in Łódź Łódź, the 3rd largest Polish city with over 700 thousand citizens, will get 2.3bn PLN grants from Infrastructure and Environment Programme for 20142020 approved by the Ministry of Development. The funds, 411m PLN of which is estimated to come from EU contribution, will not only enable construction of the tunnel between the two largest train stations in the city but will also help develop the project known as “The tram for Łódź” which will encompass an integrated network of low-carbon public transport. Thereby Łódź will gain 11km of modernized or new tram ways. The network will be linked with local and regional railway systems. The plans also include the purchase of 30 new trams. Estimated time of completion of the final stages of the project is 2021. Source: WNP ROMANIA : Civil engineering boosts construction activity According to preliminary estimates construction activity in Romania has expanded by 10,4% in 2015 after a few years of slowdown. The increase in total construction output was solely driven by the performance of civil engineering subgroup (year on year up by 20%). The main factor behind the fluctuation is politics as the government first reduced capital investments to have more resources for social benefits and then boosted capital investments (mainly in transport infrastructure projects) again in 2015 in attempts to absorb as much of the EU funding as possible. Romania is due to have access to €5.1bn of EU funds for the development of its transport infrastructure in the 2014-2020 programming period, which is 19% more than in the previous period. Source: PMR BULGARIA/SLOVAKIA: Agreement pipeline reached on Eastring In the field Poland reduces its dependence on Russian gas The first commercial shipment of Liquefied Natural Gas (LNG) has docked at the Świnoujście terminal in Poland. The vessel delivered 210,000 cubic metres of gas. Shipments will be made under a deal between Polish gas monopoly PGNiG and Qatargas. The contract between the two groups should last 20 years. The terminal, one of the largest Polish energy investments in recent years, was officially opened in September 2015. Half Poland's gas consumption will go through this port. Beyond the gas supply, the terminal will help reduce Polish dependence on Gazprom and Russia. Having this infrastructure, Warsaw could see itself as gas supplier for Central Europe. Currently, 1/3 of the gas in Poland comes from its own resources, about 40% is imported from Russia and 20% from Asia. Under the memorandum of understanding Source: RadioPoland signed by Bulgartransgaz and Eustream in Sofia, the operators will work jointly to provide EU financing for the project as well as test market interest in the Eastring pipeline. It had been proposed by Slovakia after the suspension of the South Stream project, which would have brought Russian gas to Europe via a pipeline under the Black Sea coming ashore in Bulgaria. The proposed pipeline is among the priority projects under the European Commission investment plan. The pipeline would link Slovakia with the Balkans and existing gas pipelines in Ukraine, Slovakia, Czech Republic, Hungary and Romania to the planned Balkan gas hub near Bulgaria's Black Sea port of Varna. The project could help Bulgaria reduce its almost total dependence on imports of Russian gas via a single transit pipeline crossing Ukraine. Source: UATODAY.TV VALIANS INTERNATIONAL Sp. z o.o. ul. Feldmana 4/7, 31-130 Kraków, Poland, Tel: (+48) 12 631 12 89 Fax: (+48) 12 423 47 02 [email protected] www.valians-international.com 2 Newsletter Valians July 2016 Retail / Food / Pharma / ICT Ukraine : Baby product sales volume forecasted to grow in 2016 In 2015 sales value of baby and child-specific products registered 26% growth, reaching UAH977 million, reflecting the needs of 7 million Ukrainians aged 0-14. The number of consumers kept on growing but the trend was not reflected in sales volume dynamics. In spite of the tradition, Ukrainian parents were forced to limit the usage of such products for economic reasons. Over the forecast period baby and child-specific products are expected to eventually recover its consumption volume, with the economic situation stabilising, parents are likely to return to child-specific products for their children rather than using “family” products. Source: Euromonitor International In the field HUNGARY Gedeon Richter strengthens its position on the European market Czech Republic : 9% year on year growth in furniture spending Czech consumers are spending record sums on furniture. According to the Association of Czech Furniture Makers, Czechs spent some 35 billion crowns on furniture last year, which is three billion more than in 2014. Experts expect the figures to rise even higher in the future. Higher salaries, the booming reality market and a willingness to invest in homes are said to be the main factors behind the positive situation on furniture markets. At the moment, more than 50% of the country’s furniture market is controlled by the six largest furniture retailers: Ikea, XXX Lutz, Jysk, Asko Nábytek, Sconto Nábytek and Kika. According to Hospodářské noviny, these retailers want to use the favourable situation to their advantage and are planning further expansion. Ikea’s sales accounted for nearly 8.5 billion crowns and its profit rose by more than 50% compared to the previous year to 600 million crowns. Source: CzechRadio Poland: Growing demand for traditional and bio food products Hungarian drug maker Gedeon Richter is acquiring Swiss biotech company Finox Holding for a purchase price of CHF 190 million. Finox focuses on development and commercialization of innovative and cost effective products addressing female fertility. With the acquisition, Richter obtains global rights for BEMFOLA® fertility drug for which marketing authorization was already granted in EU in May 2014 and is currently sold in more than 20 countries. According to Richter, benefits of the purchase complements the company’s existing Women’s Healthcare franchise, further strengthens Richter’s presence in main European markets, and increases Richter’s exposure to biosimilar markets. Source : bbj.hu The growing popularity of organic, certified products or those coming “straight from the farmer” can be observed in Poland. Poles are equally eager to reach for the food labelled as traditional or local. The organic food market is still unsaturated and the demand for such products is growing very fast. The estimated value of the market is about 700 million zlotys - which represents less than 0.3% of the entire food sector. Polish market of certified organic products is still a novice compared with those in other EU countries. Sales grow at double digit rates every yearapprox. 20% annually. Looking at the level of saturation (approx. 3%) and continuing pace of growth of other EU organic food markets, the appetite for such products in Poland will not be satisfied for a long time and the interest will continue to increase. There are about 800 specialized health food stores in Poland but multiple retailers and discounters also continue to expand their offer. 2016 was the first year when the organizers of the WorldFood fair in Warsaw opened a dedicated EcoFood zone proving the validity of the market trend forecasts. Source: Ekologia.pl/Newseria.pl VALIANS INTERNATIONAL Sp. z o.o. ul. Feldmana 4/7, 31-130 Kraków, Poland, Tel: (+48) 12 631 12 89 Fax: (+48) 12 423 47 02 [email protected] www.valians-international.com 3 Newsletter Valians July 2016 FOCUS : Sports industry in Poland At the time of major international sporting events such as the European Football Championships and the Olympic games in Rio, Polish sport has never been better. Whether it is for: - The recent performance of its athletes / teams on the European and world stage (football, volleyball, handball, athletics, tennis, cycling ...) - The organization of major events: World and European Championships (football, volleyball, handball, hockey) - The continuing and growing popularity of recreational sports (running, swimming, cycling) among Poles This rise of the sport in the country leads to an important dynamism of related areas: sponsorship, merchandising, sports facilities and equipment. This trend will accelerate in the coming years with significant needs in these areas. The Polish delegation at the Olympics in Rio will consist of 240 athletes: one of the biggest representation in the country history. Leisure activities Professional sport Sport marketing The turnover of the market of sponsorship accounted for 3.83 billion zloty or € 920 million in 2014. The most profitable sports are usually football, ski jumping and basketball. Major sponsors : Recent international sport events: Fitness clubs Sporting goods Construction and renovation of 6 stadiums and 7 arenas ●2 500 fitness clubs ●Turnover : 900 mln EUR ●Growth: 7% vs. 2014 ●2,7 million subscribers ●Penetration rate: 7.3% ●Average price of a monthly pass: 28,4 € ●Turnover: 1,7 billion EUR % annually ●Growing demand for professional, technical clothing and equipment ●Main distribution channels ●Growth: 5-6 Most popular sports Some of the polish sport stars Recent Polish achievements ●Volleyball : European Champion in 2009 and World Champions in 2014 ●Leading position in the European Championships in Athletics 2016 ●Handball : Vive Kielce the winner of the champions league 2016 ●Football : quarterfinal of Euro 2016 Robert Lewandowski Michal Kwiatkowski Football (4th best Cycling (World champion of 2014) European scorer) Activity by age Your opinion is important to us Adam Małysz Formerly ski jumping / Rally National stadium in Warsaw Cycling Jogging Swimming Football Bodybuilding Gymnastics Volleyball Nordic walking Fitness Basketball Tennis Martial arts Marcin Gortat Basketball - NBA Robert Kubica Formule 1 / Rally Do you want us to cover a specific topic in our next newsletter ? You have some comments on the newsletter ? You would like to share with us your project or experience in Eastern Europe ? Do not hesitate to contact us : [email protected] Agnieszka Radwańska Tennis (4ème player at WTP ranking) VALIANS INTERNATIONAL Sp. z o.o. ul. Feldmana 4/7, 31-130 Kraków, Poland, Tel: (+48) 12 631 12 89 Fax: (+48) 12 423 47 02 [email protected] www.valians-international.com 4 http://www.linkedin.com/company/valians-internation