Markus Markus Rediger_ Stars promote farmers campaign

For example: Marc Forster
On the Swiss farmers‘ Secret Service:
How we approach stars to be part of the farmers campaign.
Surprising, eye-catching and likeable…
• Since one and a half year, celebrities promote Swiss farmers and their natural
products with a personal slogan
• „Surprising, eye-catching and likeable“, that is the topic of your concept and of
the image campaign for the Swiss Farmers
• The campaign is an incredible success:
• 80 percent of the Swiss population think it‘s likeable
• 60 percent of the Swiss population think it‘s authentic
The Swiss farmers…
• …commit themselves to an „ecologically, economically and socially sustainable
alimentation“
• …fight for the prevention of cultivated land and for the protection of nature
• … produce high quality products with clearly declared production methods and
origin labels
• …place emphasis on keeping animals in their natural environment
• …want to plead for the key values „sustainability“ and „orientation by nature“,
solidly united with farmers all over the world in the global market
His field is the green grass…
Jakob Kuhn
Coach of the Swiss National
soccer team
Voted by the Swiss population as
„Swiss of the year 2006“
She smiles for balanced nutrition…
Michelle Hunziker
Moderator on TV in Italy, Germany
and Switzerland
Singer
Ex-wife of singer Eros Ramazotti
The Swiss Victoria Beckham
She serves for happy animals…
Patty Schnyder
Worldwide known and very successful
tennis player
Charity worker for animals
He gasses up in Swiss landscapes…
Michael Schumacher
Best F1 driver ever
Seven times world champion
Lives in Switzerland (canton VD)
He keeps in good shape with healthy products…
Stéphane Lambiel
Swiss figure skater
Two-time World Champion
Olympic silver medallist
He gets inspired by cultivated nature…
Stephan Eicher
Swiss singer and songwriter
Very successful in France
She‘s energetic thanks to fruit and vegetables…
Stephanie Glaser
Swiss actress
They agree: Farmers products are the best…
Hansueli Loosli
CEO of „Coop“, one of the two
biggest retail trade companies in
Switzerland
Herbert Bolliger
CEO of „Migros“, the other biggest
retail trade company in Switzerland
* This picture has storied in Swiss press
She rejoices due to won ecological balance…
Noëmi Nadelmann
Famous Swiss opera singer
We would like you to…
• …be persuaded that the production of nourishment throughout the world should
be carried out respectfully towards nature
• …participate in a short photo shooting in the Swiss traditional Edelweiss shirt –
you name time and place, we come to you
• …develop a personal slogan together with us
• …take part: Not in our farmers’ secret service, but in their public service
Thank you for your attention!