clean start - Dermalogica eBusiness Center

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corporate office: 1535 Beachey Place Carson, CA 90746 USA
dermalogica customer service hotline: (800) 345-2761 fax (888) 738-7546
clean start
goes mobile
The Clean Start Airstream was surrounded by crowds at top
trade shows in Chicago and Las Vegas recently, where skin
care professionals couldn’t help but stop, stare and inquire
about our traveling station. The big, bold colors drew a scene
and word-of-mouth traveled fast through the show: over 200
people stopped by to take part in our Clean Start Skin Lessons
and get interactive with all the fun, fresh Clean Sart products.
It just proved what we’ve known all along – everyone deserves
a Clean Start!
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YOUR
business needs a
clean start
In these challenging times, everyone’s business needs
a Clean Start! That’s why we’ve put our 25 years of
professional skin industry experience to work, creating
a completely new retail system to meet the needs of
the young adult market.
Targeting a new generation now can build client
relationships that last a lifetime, and the Clean Start
brand is the ultimate way! Whether your business
focus is on hair, skin or nails, you’ll now be able to
tap into young adults’ multi-billion dollar spending
power. Plus, this new brand is backed by the power
of Dermalogica, which means Clean Start delivers a
powerful punch with the industry’s best business
support, most innovative formulas and top consumer
brand awareness.
If you don’t have Clean Start yet, this is the time and
the season to bring us into your business. From largescale full service salons, to small store fronts with big
possibilities, the Clean Start opening order works with
the needs of your business.
Don’t delay – your business needs a Clean Start!
Call your Business Consultant to open your account
and get Clean Start into your business!
what’s inside
Fun, functional, and for any space!
Make it a Clean Start summer with
all new merchandising pieces. Shelf
talkers align testers and products
for an all-in-one self-selecting piece.
New glorifier is the ultimate space
saver – set up at hair stations, your
cash wrap, or on shelf. Big enough
to command attention and just what
you need to jumpstart Clean Start
sales for record revenues. Find all
the details inside…
shelf presence for
No matter the size of your space, our new Shelf Talker Tester Display Units
and Glorifier keep clients engaged. Pick your deal to save 34% and get free
Clean Start Cubes! Deals and open stock are available starting July 13th!
buy a deal and save 34%
Get the pieces
that work best for
YOU
Shelf Talker Tester Display Deal
code 300250
Glorifier Deal
code 300252
Buy and save 34%
1 set (4 pieces) Shelf Talker Tester Unit
with Inserts and 1 set Clean Start testers
(codes below).
Buy and save 34%
1 Clean Start Glorifier with Header
Card and 1 set Clean Start testers
(codes below).
Receive for free:
1 4-pack of Clean Start Cubes free!
Receive for free:
1 4-pack of Clean Start Cubes free!
total value: $96.50
professional cost: $64.00
derm dollars: 64
your savings: 34% ($32.50)
total value: $96.50
professional cost: $64.00
derm dollars: 64
your savings: 34% ($32.50)
Shelf Talker Tester Display Unit (4 pieces) with Inserts
Combines on-shelf testing and products to create a permanent, modern open sell presentation.
Set-up is durable and adapts to almost all shelves. Each measures 6 1/2” wide (requires 26”
of shelf space as shown). Can be set up vertically or horizontally depending on shelf space.
Available as open stock:
code: 4091
professional cost: $25.00
derm dollars: 25
clean start kit $35.00*
*Suggested Retail Price
1
get clean
wash off $20.00*
all over clear $18.00*
2
take on issues
ready, set, scrub! $21.00*
bedtime for breakouts $22.00*
hit the spot $22.00*
3
protect skin
welcome matte spf15 $24.00*
brighten up spf15 $24.00*
smart mouth lip shine $16.00*
*Suggested Retail Price
Order Clean Start Shelf Talker Inserts that fit your current Dermalogica
acrylic shelf talkers! Two-pack includes regular and deluxe inserts.
code: 4090
professional cost: $1.00
derm dollars: 1
Clean Start Cubes – yours free with deal!
Bright, fun cubes let you get creative while
driving home the Clean Start message.
Available as open stock:
code: 4078
professional cost: $5.00 / 4-pack
derm dollars: 5
summer sales
Glorifier with Header Card
Consolidates product, making it ideal for hot
spots, your cash wrap, hair station – wherever!
Available as open stock:
code: 4081
professional cost: $25.00
derm dollars: 25
clean start testers
Code
Qty. Description
Prof. Cost
710571 1
Wash Off 1.7 oz tester
$4.00
710572 1
All Over Clear 1.7 oz tester
$4.00
710564 1
Ready, Set, Scrub! 2.5 oz tester
$9.50
710568 1
Bedtime for Breakouts 2.0 oz tester
$10.00
710563 1
Hit the Spot 0.3 oz tester
$10.00
710569 1
Welcome Matte SPF15 2.0 oz tester
$11.00
710562 1
710566 1 Brighten Up SPF15 2.0 oz tester
Smart Mouth Lip Shine 0.3 oz tester
$11.00
$7.00
clean start’s most wanted
Clean Start backpacks are the summer accessory, ideal as gifts with purchase
or as a raffle/giveaway during events! Use your Derm Dollars! Available while
supplies last.
Buy five backpacks for only $50
that’s a 33% savings!
code: 300253
total value: $75.00
professional cost: $50.00
derm dollars: 50
Available as open stock:
code: 4031
professional cost: $15.00
derm dollars: 15
sun
and
games
Want to know the secret to attracting new clients and having a
successful Clean Start business? Events! Clients are cancelling
high-cost, out-of-town vacations and staying local. Use this to
your advantage! Make your business a summertime Clean Start
hot spot that pulls in clients of all ages. Ask your Business
Consultant for help when planning!
Pick your event, then download the brand new, free support
materials found only on the Clean Start Business Center. Be
sure to get e-mail addresses from every client who gets a
sample so you can keep in touch.
From e-vites to postcards, bag stuffers, and posters, here’s
what you’ll find online:
• Target young adults with a Clean Start After Dark or After
Hours event. Set out plenty of testers and mirrors, turn
up the music and create an exclusive club-like feel!
• Create a beach themed skin care mixer. Set out plenty of
tester products and mirrors for clients to get hands-on with.
Also, be sure to enforce the importance of SPF!
• Back to School themed materials pull in an entire generation
looking to put their best face forward.
Use your merchandise!
• When clients buy $35 worth of Clean Start, offer them a
free backpack!
• Use the backpack as part of a raffle.
• Give samples to clients who ask questions during your
Clean Start Skin Lesson.
a winning event
• The client who brings the most friends to your event wins
a Clean Start kit.
Have you hosted the ultimate Clean Start event? Share it
with us and inspire other accounts with your ideas!
• Use the amenity pack as a free gift for attending your event.
Submit your photos or video and you could be featured on
the Clean Start Business Center!
Start a database
A team of Clean Start staffers at our Corporate Headquarters
in Los Angeles will choose the best event based on creativity
and retail sales appeal. We’ll announce the winner in the
upcoming Clean Start magalog.
Be sure to get the name, phone number and e-mail address
of every client who attends your event. Use this e-mail
list to invite clients to future Clean Start events, announce
product launches, or for treatment and savings opportunities
exclusively available at your business!
Check out La Dolce Vita Salon and Spa’s event video
on YouTube and get inspired. Go to youtube.com and
type “Clean Start by Dermalogica at La Dolce Vita”
in the search window.
.com
summer crush
Check out Clean Start’s sensational summer mentions!
• The New York Post let Clean Start out of the bag when a
product tester got their hands on Welcome Matte SPF15.
The source leaked the product as her secret to “smooth,
matte, and shine-free all day” skin.
• Seventeen.com couldn’t stop gushing over Clean Start
and spotted it on set of The Suite Life of Zack and Cody
and Wizards of Waverly Place.
• WWD Beauty Biz says All Over Clear knows how to
“calm and hydrate without clogging pores.”
• The brand was called out as an alloy.com fave in its
“Spring 2009 Picks.” Their favorites? Wash Off, Brighten
Up SPF15 and Bedtime for Breakouts.
• Nylon says Wash Off foaming cleanser “makes your face
look as fresh as it smells,” and Welcome Matte SPF15
and Brighten Up SPF15 contain “...a healthy dose of SPF.”
• Popstar magazine says “this 8-product Clean Start system
helps you mix and match to get superclear skin.”
say hello to
online
selling
The Clean Start generation is hyper-connected
to the real-time, online shopping experience.
What better way to grow your sales than to
target them online!
Log onto the Clean Start Business Center under “For
Professionals” at cleanstart.dermalogica.com and click
on “Say Hello to Online Selling!”
You will be presented with two earning opportunities:
When clients purchase Clean Start online
at buy.dermalogica.com and select your
business as their preferred retail location,
you’ll receive a referral bonus automatically.
To take your earnings to the next level,
make Clean Start part of your online sales
through our Affiliate Program. This program
provides the opportunity to earn even more
referral bonuses!
First, become a Clean Start account. Then,
become a Clean Start Affiliate to target this
online market for limitless profit!
online affair
Clean Start is reaching cult status online, and
it’s the ultimate opportunity to build your own
database! Drive Clean Start sales and interest
by getting connected.
Invite clients to:
• Follow us on Facebook, or create your own
social networking site to notify clients of
events, free gifts and more.
• Get connected through “Join Clean Link” on
cleanstart.dermalogica.com to get free swag
and invites to events.
• Enter the “Capture Your Clean Start” sweepstakes
for a chance to win free product and appear on
our Facebook page.
Get creative and think of your own ways
to connect with the online generation!
1.If you have a website with an e-commerce/retail database,
we ask that you view our requirements online and register
your website.
2.If you have a website without an e-commerce/retail database,
you can still reap the rewards of online selling!
Here’s how it works:
• Post our Clean Start ad link on your website at no cost!
• F
or every visitor who clicks on the link and is taken to our
Clean Start retail site and purchases products, your business
will receive a 15% referral bonus (based on professional
item prices).
• We’ll take care of the client shipping and billing process.
• Y
ou’ll receive your 15% referral bonus (based on professional
item prices) at the end of every quarter in the form of a
Product Credit Voucher, which you can apply towards Clean
Start products and merchandise.