5-digit 90746 - Dermalogica eBusiness Center

issue 1: 2009
corporate office: 1535 Beachey Place Carson, CA 90746 USA
dermalogica customer service hotline: (800) 345-2761 fax (888) 738-7546
********************************** 5-DIGIT 90746
MR. JANE DOE
1535 BEACHEY PLACE
CARSON, CA 90746-4005
products for teens,
dermalogica-style
Meet Clean Start – your new opportunity for business with Dermalogica!
Clean Start is a new brand for teens created
by the skin health experts at Dermalogica. If
you know Dermalogica, you know we’re a
complete system for success! And if you’ve
always wanted to partner with us but never
thought we were available to your business,
Clean Start is your way in.
Why Clean Start for teens?
An entire generation of 8 to 23-year-olds
spends about $200 billion annually. But ask this
generation if they know how to take care of their
skin, and you’ll find they come up short.
Through our continued efforts to research the
needs of the industry, Dermalogica recognized
that no one is addressing the true needs of
teenage and young adult skin. And the ample
choices available to them don’t equate to good
choices: most products tend to use harsh, and
inexpensive, ingredients to strip the skin of its
natural oil.
Simply put, Clean Start cuts through the hype
most skin care lines funnel towards teens with
amazing products that deliver results! And, it
gives you an additional revenue stream – invite
the spending power of teens into your business
with products that work.
Here’s how Clean Start works: if you’re a licensed
professional, you can add the Clean Start brand
to your business easily – you don’t even need
a treatment room! And if you already carry
Dermalogica, Clean Start is also available to
you. This retail-based brand does not feature
professional products or treatments, making it a
consumer-friendly line that’s simple to self-select
and a straight-forward to sell. With availability in
nail spas, hair salons, or even a physician’s office,
Clean Start will be the most visible and accessible
brand for teens.
Get Clean Start into your business today!
products that work
“Now that I have teenage
daughters myself,” Wurwand says,
“it’s become clear that no one is
addressing their needs… not only
with products that get results, but also
with the education they need.”
Remember your skin issues
as a teen? Clean Start by
Dermalogica Founder Jane
Wurwand reminisced about
her teen skin issues recently
at teenvogue.com.
That’s why Clean Start product names,
package design and copy were shaped
by a special teen council – they shared
what worked, and what didn’t, when
it came to their own skin. To get the
education across without the lecture,
Dermalogica teamed with Inner-City
Filmmakers (ICF) to create a unique
launch video filmed with teens,
by teens.
(Visit cleanstart.dermalogica.com
to view an excerpt of the video!)
“My skin problem growing up was
with dermatitis and eczema… because
of my chronic eczema, I could not use
products with fragrance, lanolin, artificial
colors, or drying alcohols.”
Jane’s own product issues became the
premise for Dermalogica formulations,
and the reason so many skin conditions
can tolerate Dermalogica products. Held
to the same standard and backed by the
same research, Clean Start products are
free of artificial fragrance or colors,
mineral oil, S.D. alcohol, comedogenic
and allergy-causing ingredients.
This offers a unique alternative to teen
products that traditionally contain harsh,
inexpensive fillers.
Clean Start is for a new generation of skin
care users who want better-looking skin
without the hype.
To get Clean Start in your business, call
1-800-831-5150 and ask how to get your
opening order deal for less than $600!
meet clean start
1
get clean
Cleansing and toning are where healthy skin starts.
Wash Off
All Over Clear
A foaming cleanser to clear away
dead skin cells, oils and build-up
for a clean surface.
This refreshing mist splashes over
skin to control shine and keep
breakouts away.
Salicylic Acid clears trapped oils
and breakout-causing bacteria.
Licorice and Burdock extracts help
hydrate, calm and soothe skin.
a.m. + p.m., daily
a.m. + p.m., daily
target issues
Rid skin of breakout triggers (excess oils, dead skin cells) to keep breakouts away.
2
Ready, Set, Scrub!
Bedtime for Breakouts
Hit the Spot
It’s a masque… it’s a scrub… it’s
a breakout-fighting, pore-refining
duo that delivers smoother, clearer
and fresher skin.
Make tomorrow a clear day with
this super-stealth overnight treatment.
A clear, concentrated spot treatment
that blends into skin – only you know
it’s there.
a.m., 3-5 times a week
Silica granules polish away those
skin-clogging cells.
p.m., daily
Salicylic Acid helps to unclog
impactions and prevent breakouts.
as needed
Benzoyl Peroxide stops breakoutcausing bacteria spot-on.
protect skin
Smooth, protected, hydrated skin without a greasy after-feel or clogged pores.
3
Welcome Matte SPF15
Brighten Up SPF15
Smart Mouth Lip Shine
A lightweight lotion that says goodbye to shine without drying skin.
Hydrate and be bright with this multitasking SPF lotion with a natural tint
and shimmer.
Apply and shine with this supersmoothing, shine-inducing lip shield.
a.m., daily
Breakout-fighting ingredients keep
skin clear and hydrated.
Sunscreens shield skin from UV
light without clogging pores.
a.m., daily
Sunscreens defend against UV light
damage without feeling chalky, heavy
or greasy.
as needed
Cocoa Seed, Vitamin E and Shea
Butter shield, smooth and
condition lips.
a suite of support, even
Backed by 25 years of Dermalogica marketing know-how,
Get over $210 in free merchandise
swag for teens
Clean Start Backpack
High fashion style makes
this bag a must-have that
transitions easily from school
to after-school activities.
code: 4031
professional cost: $15.00 each
get 3 free with deal!
work
make bilet bags and
Clean Start Reusable Bag
Teens will use again and again while
making the ultimate Clean Start
statement!
code: 4043
professional cost: $10.00 / 10-pack
free with deal!
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as a gif a friend!
Say hello to Clean Start by Dermalogica with
four of our skin clearing favorites: Wash Off,
Ready, Set Scrub!, Bedtime for Breakouts
and Welcome Matte SPF15.
Clean Start Book and DVD
Learn the Clean Start story and
product details to talk about the line.
code: 4046
professional cost: $3.50
free with deal!
We’d like to know you better: visit cleanstart.dermalogica.com
1-800-831-5150 in the USA
1535 Beachey Place, Carson, CA 90746 USA
London KT22 7TW United Kingdom
610571-00
Sampler Pack
Give to teens interested in sampling the line,
or to parents with teens in need of skin care!
code: 610572
professional cost: $15.00 / 8-pack
free with deal!
sweeter when it’s free!
Clean Start merchandise fits your business no matter your niche.
when you place your opening order.
spice up your retail space!
Clean Start POP Display Unit
A centerpiece that puts Clean Start
products, testers, and brochures on
display! (Use during launch period only.)
code: 4055
professional cost: $40.00
free with deal!
Height: 49.5”
Width: 15.75”
Depth: 15.25”
Shelf Depth: 7”-7.25”
Hanging Product Guide
Clean Start Testers
Set on top the display unit to encourage
product play. Free with deal! See form
for individual codes and costs.
For fast facts on all eight Clean
Start products. Attaches to your
display unit!
code: 4045A
professional cost: $10.00
free with deal!
Product Directory
Bright, fun, and full of information about Clean Start.
(Can be placed on top of the Display Unit!)
code: 4048
professional cost: $4.00 / 12-pack
free with deal!
Display Sheet
On shelf, at your cash wrap, in changing
rooms or stylists’ stations, use to spread
the word about Clean Start.
code: 4049
professional cost: $1.00
free with deal!
greatest hits
Clean Start is already a press powerhouse, getting hits in Teen Vogue, Justine Magazine, and online at The Buzz Report and Beauty
Blogging Junkie! Here’s what they’re saying:
Teen Vogue: Wash Off gets top billing from teen models.
Justine Magazine says, “Fresh,
natural, and oh-so-chic, Dermalogica Clean Start products will make
your skin grin.”
The Buzz Report: Instead of focusing on just zit-zapping, Clean
Start trains teens on how to keep
skin fresh and healthy.
Beauty Blvd: Simply put, Clean
Start by Dermalogica cuts through
the … with amazing products that
deliver results!
With press like this already being
generated, there’s already a high
demand for Clean Start! Capitalize
on this press by being the first to
have Clean Start on shelf.
clean start
online –
it’s the skin
care source!
When teens are too shy to ask you about their skin, navigate
them towards cleanstart.dermalogica.com!
This user-friendly, direct access to Clean Start helps meet
the demand for better skin in an instant!
With topics on how keep breakouts at bay, the importance
of SPF, and a “mythbusters” section, this is where to find
straight talk about skin care.
Better yet, when teens order online, it will soon funnel
revenues back into your business: stay tuned for more
information on how you can partner with Clean Start to
get your share of online purchases.
Teens can also read up on Clean Start ingredients and how
to use the products correctly for best results.
When ready to buy, teens can locate a professional location
near them to purchase products, or buy them directly
online through our website at cleanstart.dermalogica.com.
cleanstart.dermalogica.com
keeps teens hyper-connected, interested, and above
all else, educated about healthy skin! Moreover, they’ll
be more comfortable approaching you with their
skin concerns.
buy now, save now!Make Clean Start yours for under $600
Free materials, free testers, free online Business Center access and free shipping! This offer won’t
last long – purchase now to make the most off your sales!
Item
Size
Regular
Professional Cost
Intro Deal Price* Retail Price
6
Wash Off
6 oz
$10.00 each
$58.78
$20.00 each
6
All Over Clear
4 oz
$9.00 each
$52.78
$18.00 each
110564
6
Ready, Set, Scrub!
2.5 oz $10.50 each
$61.78
$21.00 each
110568
6
Bedtime for Breakouts
2 oz $11.00 each
$64.78
$22.00 each
110563 6
Hit the Spot
0.30 oz $11.00 each
$64.78
$22.00 each
110569
6
Welcome Matte SPF15 2 oz $12.00 each
$70.78
$24.00 each
110562
6
Brighten Up SPF15
2 oz $12.00 each
$70.78
$24.00 each
110566
6
Smart Mouth Lip Shine
0.30 oz $8.00 each
$46.78
$16.00 each
110561
6
Clean Start Kit
each $17.50 each
$103.76
$35.00 each
Code
Qty.
110570
110567
Receive for free
4031
3
Clean Start Backpack
each
$15.00
FREE!
710571
1
Wash Off Tester
1.7 oz
$4.00
FREE!
710572
1
All Over Clean Tester
1.7 oz
$4.00
FREE!
710564
1
Ready, Set, Scrub! Tester
2.5 oz
$9.50
FREE!
710568
1
Bedtime for Breakouts Tester
2 oz
$10.00
FREE!
710563
1
Hit the Spot Tester
0.30 oz
$10.00
FREE!
710569
1
Welcome Matte SPF15 Tester
2 oz
$11.00
FREE!
710562
1
Brighten Up SPF15 Tester
2 oz
$11.00
FREE!
710566
1
Smart Mouth Lip Shine Tester
0.30 oz
$7.00
FREE!
4055
1
POP Display
each
$40.00
FREE!
4045A
1
Hanging Product Guide
each
$10.00
FREE!
4043
1
Reusable Bag
(10-pack)
$10.00 per pack
FREE!
610572
1
Sampler Pack
(8-pack)
$15.00 per pack
FREE!
4046
1
Clean Start Book and DVD
each
$3.50
FREE!
4048
2
Product Directory
(12-pack)
$4.00 per pack
FREE!
4049
1
Display Sheet
each
$1.00
FREE!
Clean Start deal code: 300228A
Total deal value: $805.00
*Clean Start Introductory deal price available only for Clean Start deal.
Your cost: $595.00
Your
savings:
$210.00
26%!
meet clean start in our
wild card business booster class
What better way to get to know this
amazing system for teens! Dermalogica
will be hosting Clean Start Wild Card
classes at training centers near you and,
as always, is offered free to our accounts.
Come to class to:
• Learn all about and get hands-on with
Clean Start products.
• Learn about typical teen skin problems
• Receive tips and tricks on how to market to teens,
host teen events and how provide a Clean Start
Skin Lesson.
• Get a free gift!
From getting product on shelf to eventing, this
is your Clean Start plan of action for success!
Boston
Tuesday March 24,
2 pm-4 pm
Chicago
Tuesday, March 24,
10 am-12 pm
Wednesday, April 22,
10 am-12 pm
Dallas
Monday, March 23,
10 am-12 pm
Monday, April 20,
10 am-12 pm
Denver
Wednesday, March 25,
10 am-12 pm
Thursday, April 22,
10 am-12 pm
Call (888) 29-CLASS
(25277) to sign up!
plan of
action for
success
Atlanta
Tuesday March 17,
10 am-12 pm
Houston
Wednesday, March 4,
10 am-12 pm
Monday, April 6,
10 am-12 pm
Irvine
Monday, March 23,
10 am-12 pm
Wednesday, April 22,
10 am-12 pm
Las Vegas
Wednesday, March 18
10 am-12 pm
Wednesday, April 22,
10 am-12 pm
Los Angeles
Monday, March 23,
10 am-12 pm
Monday, April 27,
10 am-12 pm
Miami
Monday, March 16,
10 am-12 pm
Minneapolis
Wednesday, March 25,
10 am-12 pm
Wednesday, April 29,
10 am-12 pm
New York
Wednesday, March 25,
10 am-12 pm
Philadelphia
Wednesday, March 11,
10 am-12 pm
San Francisco
Wednesday, March 25,
10 am-12 pm
Wednesday, April 22,
10 am-12 pm
Sacramento
Tuesday, March 10,
2 pm-4 pm
Wednesday, April 22,
10 am-12 pm
Scottsdale
Monday, March 23,
10 am-12 pm
Monday, April 13,
2 pm-4 pm
Washington, DC
Wednesday, March 25,
10 am-12 pm
Seattle (Salon Services)
Tuesday, March 3,
10 am-1pm
Thursday April 2,
10 am-1 pm
Orlando
Thursday, March 12,
10 am-12 pm
Step 1: Order your deal! Call 1-800-831-5150.
Step 2:Set up your Clean Start Business Center account:
ask your Business Consultant for the how-to, or go
to cleanstartbiz.dermalogica.com and follow the
online tutorial.
Step 3: Get ready for Clean Start’s arrival.
•Ensure everyone on staff views the online Clean Start
education and product detail information with your staff.
•Find them on cleanstartbiz.dermalogica. com under
“Meet Clean Start,” then under “Training.”
Step 4: Your deal is here! Create a Clean Start retail hot spot
with products and merchandise.
Step 5: Put merchandising materials to work.
• Talk up Clean Start and hand out samples to adult clients
with teens, or teen clients who visit your space.
•Run a promotion for stylists or nail technicians who
make the first 5 Clean Start sales.
•Encourage teens to play with product, and tell them
about free backpack or reusable bag gifts with purchase.
Step 6: All staff members will benefit from the Clean Start wild
card class, and receive a free gift! Sign up for this free
class by calling (888) 29-CLASS (25277).
Step 7: Host a Clean Start Skin Lesson (as seen in the Clean
Start education demonstration).
• Log on to the Clean Start Business Center, click on “Market Clean Start” then on “Eventing.”
• Download materials from your Clean Start virtual toolbox
for free! Then, speak with your Business Consultant to
organize, plan, and promote your Clean Start Skin Lesson.