Adults 25-54 Nov 2011 Airtime Rating WS FL MAURY POVICH B Mo

Daytime
WSFL’s Daytime is one of the strengths
of the station. It is consistently the
highest rated in the market in key
demos adults 18-34, 18-49 and 25-54
and beating soap opera’s, game shows
and daytime staples like Regis and
Kelly, The View and Rachel Ray.
Adults 25-54
Nov 2011
Airtime
November 2011 RA25-54 Audience Share
Mo-Fr
WS MAURY 12:00pWSFL
WSVN
FL POVICH B 1:00p
30%
19%
Mo-Fr
1:00pWS JRRY
WFOR
FL SPRINGR B 2:00p
13%
Mo-Fr
WBFS
WPLG
8% WF YOUNG&RE 12:30p22%
WTVJ
OR STLESS 1:30p
8%
Mo-Fr
Source: Nielsen Survey Index – Nov 2011 Live +SD Adults 25-54 (9am-5pm)
Rating
1.3
1.3
1.2
Primetime
WSFL has a young loyal fan base in primetime with hit shows like Vampire
Diaries, Smallville America’s Next Top Model, and Supernatural garnering
top ratings in the markets for A18-49 and A18-34.
Adults 18-34
Prime Avg
(Mon-Fri 8pm10pm)
Nov 2011
Rating
The CW says it reaches more than
41 million Facebook users
associated with its programming
and has 200,000 Twitter followers.
Reach young audiences with WSFL
and CW’s primetime programming.
WSVN
2.8
WPLG
1.2
WSFL
1.1
WFOR
1.1 Thursday Nights
Vampire Diaries is the #1 Show
WTVJ
0.6 for RA 18-34.
from 8pm-9pm in the time period
WBFS
0.4
Supernatural is the #2 Show Friday Nights from
9pm-10pm in the time period for RA 18-34.
Source: Nielsen Survey Index – Nov 2011 Live +SD Adults 18-34 / Media Daily News 11-30-11
Access
WSFL’s Access is “Winning” in South Florida, with Two & Half Men claiming
top ratings among major demos, including A18-34, A18-49, A25-54 and A3564.
Nov 2011 (Ranked By
RA25-54)
INSIDE
WSVN EDITION
RA25- RA18- RA18- RA3554
34
49
64
Mo-Fr 7:00p7:30p 2.6
1.3
2.4
2.8
Mo-Fr 7:00pWSVN DECO DRIVE
8:00p 2.3
1.3
2.1
2.6
TWO&HALF
Mo-Fr 7:30pWSFL MEN B
8:00p 1.9
1.3
1.5
2.1
Mo-Fr 7:30pWSFL’sJEOPARDY
Access is a flexible Daypart
to audiences
of
and a
WPLG
8:00pthat caters
1.8
0.4
1.2all ages3.2
great TWO
fit for& older
audiences
HALF skewing
Mo-Fr
7:00p- as the average age of a WSFL Access
viewerMEN
is 46 which is the oldest7:30p
throughout
WSFL
1.7 the day.1.2
1.3
1.8
46
44 7:00p44
44
WHEELMo-Fr
33
WPLG FORTNE
7:30p
1.4
0.3
1.0
2.8
BG BNG THRY
Mo-Fr 7:30pWBFS B
8:00p 1.2
0.6
1.1
1.4
Daytime
Early Fringe
Access
Primetime
Late Fringe
Mo-Fr
7:30pAverage Age of WSFL Viewer Through Dayparts
Source: Nielsen Survey Index – Nov 2011 Live +SD Adults 25-54
WFOR INSIDER
8:00p 1.2
0.4
0.9
1.7
South Florida in Perspective
DMA Rank #16
1.551,580,580
Million
Total TV Households
Cable No-ADS
72%
Miami-Dade: 853,080
Broward: 696,460
Monroe: 31,040
Market Ranking
Cable & ADS Penetration (Feb 2011):
Cable No-ADS: 1,065,730
ADS No-Cable: 379,270
Cable & ADS: 36,310
ADS No-Cable
26%
Source: Nielsen Media Research, 2011 Universe Estimates
#3 #12
and
Hispanic TV HHs: 690,640
Black TV HHs: 297,110
% of Hispanic TV HH = 43%
% of Black TV HH = 19%
Viewer Profile
Sex
46.8%
Men
Women
53.2%
Household Income
Less than $10,000
6.8%
7.7%
$10,000 - $19,999
$20,000 - $24,999
3.3%
$25,000 - $29,999
8.6%
8.6%
8.7%
$30,000 - $34,999
$35,000 - $39,999
$40,000 - $44,999
$45,000 - $49,999
6.0%
6.2%
$50,000 - $74,999
$75,000 - $99,999
10.1%
10.2%
$100,000 - $149,999
$150,000 - $249,999
$250,000 or more
Source: Scarbourgh 2011 Release 2 Miami DMA (5am-2am/Mon-Sun Cume)
Target
%
Grade school (8th grade or less) 4.6%
Some high school (not graduate) 6.6%
High school graduate (12th grade
34.7%
or GED)
Some college (1-3 years-not
32.9%
Target %
GraduateAgeor AA/Associates)
Adults 18 - 34
30.0%
College graduate
(4
year
college)
12.3%
Adults 18 - 49
58.5%
Some post
graduate
(no
advanced
Adults 21 - 49
52.1%
2.6%
55.2%
degree) Adults 25 - 54
Adults 35 or older
70.0%
Post graduate
degree
6.3%
Adults 50 or older
41.5%
Education
4.0%
3.0%
Race
White
Black/African American
Hispanic
Asian
Other
16.7%
Target %
68.1%
27.7%
31.4%
2.8%
1.5%