The Power Behind Gulfstream

Transcription

The Power Behind Gulfstream
Promotion | Business Aviation
The Power Behind Gulfstream
By Tony Ve locci
It’s been said that a great brand can travel worldwide, transcend cultural barriers, speak to multiple customer
segments simultaneously and let a company operate at the higher end of the positioning spectrum.
I
f this is true, there is perhaps no better
example than Gulfstream. It is one of the
most iconic names in business aviation—
the pioneer that launched an industry
more than half a century ago by building aircraft designed specifically for business travel.
And today, it’s overwhelmingly the choice
of government and private-sector operators
around the globe.
“What has driven our brand for years is a
long-standing culture of doing what we say
we’re going to do, on time and on spec,” says
Scott Neal, senior vice president, Worldwide
Sales and Marketing.
A Unique Customer Experience
The Gulfstream brand is powered by a combination of technology, service and a reputation
for consistently delivering a unique customer
experience. Third-party surveys routinely
rank its product support as being as good as
it gets—another reason the brand inspires
confidence worldwide. “It is our investment in
product support that has allowed us to remain
at the top in terms of customer service—and
the fact that we deliver mature products that
our customers know will perform as well as or
better than advertised,” says Neal.
Many of the aircraft that Gulfstream produces are certifiably the fastest, longest-range
jets in their class. At any given time, Gulfstream Going Above and Beyond
Aerospace has in its product-development Earlier this year, a Gulfstream G650ER set
pipeline either a new clean-sheet design, two speed records during flight testing. The
significant performance upgrades to existing aircraft flew from Los Angeles International
models, or a combination of both.
Airport to Tullamarine Airport in Melbourne,
Take the large-cabin G650, for example. Australia—a distance of 6,947 nm—at an
It already held the world record for both average speed of 0.86 Mach. The flight took
range and speed when
14 hours and 58 minutes,
Gulfstream Aerospace
despite headwinds as high
announced in May that “What has driven our
as 13 kts. On the second
it would introduce the
flight, from Hong Kong to
brand for years is a
G650ER, an ultra-longNew York, the G650ER covlong-standing culture
range aircraf t that can
ered the 7,494 nm ground
of doing what we say
travel 7,500 nm at Mach
distance in 14 hours and
0 . 8 5, o r 6 , 4 0 0 n m a t
7 minutes.
we’re going to do, on
nine-tenths the speed
Before Gulfstream unveils
time and on spec.”
o f s o un d (n ear l y 6 0 0
any new model, the project
mph). This represents
spends years in the develop—Scott Neal
an increase of up to 500
ment and testing phase. “We
SVP, Worldwide Sales &
nm over the range of the
don’t make promises on the
Marketing, Gulfstream
G650, which entered serbasis of paper airplanes, and
vice just two years ago,
our aircraft often exceed
and nearly 1.5 hours of time savings com- their performance goals,” says Neal. “That
pared to other business jets flying the same kind of commitment to quality and delivering
6,400-nm route. The upgrade will open up on our promises is why the Gulfstream brand
significant nonstop city pairs—including is so enduring.”
New York to Hong Kong, Dallas to Dubai
and San Francisco to Delhi. “Thanks to the
G650ER, the world just got a little smaller,”
says Neal.
gulfstream.com
T HE WORLD STANDARD
Intercontinental range, record-setting speed, advanced technology, unrivaled utility
and the top-rated worldwide product support network. The World Standard™ isn’t
just a company tagline, it’s a benchmark by which all others must be measured.
SCOT T NEAL
|
+1 912 965 6023
|
[email protected]
|
GULFSTREAM.com
G650ER, G650, G550, G450, G280 and G150 are trademarks or registered trademarks of Gulfstream Aerospace
Corporation in the U.S. and/or other countries.

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