The Power Behind Gulfstream
Transcription
The Power Behind Gulfstream
Promotion | Business Aviation The Power Behind Gulfstream By Tony Ve locci It’s been said that a great brand can travel worldwide, transcend cultural barriers, speak to multiple customer segments simultaneously and let a company operate at the higher end of the positioning spectrum. I f this is true, there is perhaps no better example than Gulfstream. It is one of the most iconic names in business aviation— the pioneer that launched an industry more than half a century ago by building aircraft designed specifically for business travel. And today, it’s overwhelmingly the choice of government and private-sector operators around the globe. “What has driven our brand for years is a long-standing culture of doing what we say we’re going to do, on time and on spec,” says Scott Neal, senior vice president, Worldwide Sales and Marketing. A Unique Customer Experience The Gulfstream brand is powered by a combination of technology, service and a reputation for consistently delivering a unique customer experience. Third-party surveys routinely rank its product support as being as good as it gets—another reason the brand inspires confidence worldwide. “It is our investment in product support that has allowed us to remain at the top in terms of customer service—and the fact that we deliver mature products that our customers know will perform as well as or better than advertised,” says Neal. Many of the aircraft that Gulfstream produces are certifiably the fastest, longest-range jets in their class. At any given time, Gulfstream Going Above and Beyond Aerospace has in its product-development Earlier this year, a Gulfstream G650ER set pipeline either a new clean-sheet design, two speed records during flight testing. The significant performance upgrades to existing aircraft flew from Los Angeles International models, or a combination of both. Airport to Tullamarine Airport in Melbourne, Take the large-cabin G650, for example. Australia—a distance of 6,947 nm—at an It already held the world record for both average speed of 0.86 Mach. The flight took range and speed when 14 hours and 58 minutes, Gulfstream Aerospace despite headwinds as high announced in May that “What has driven our as 13 kts. On the second it would introduce the flight, from Hong Kong to brand for years is a G650ER, an ultra-longNew York, the G650ER covlong-standing culture range aircraf t that can ered the 7,494 nm ground of doing what we say travel 7,500 nm at Mach distance in 14 hours and 0 . 8 5, o r 6 , 4 0 0 n m a t 7 minutes. we’re going to do, on nine-tenths the speed Before Gulfstream unveils time and on spec.” o f s o un d (n ear l y 6 0 0 any new model, the project mph). This represents spends years in the develop—Scott Neal an increase of up to 500 ment and testing phase. “We SVP, Worldwide Sales & nm over the range of the don’t make promises on the Marketing, Gulfstream G650, which entered serbasis of paper airplanes, and vice just two years ago, our aircraft often exceed and nearly 1.5 hours of time savings com- their performance goals,” says Neal. “That pared to other business jets flying the same kind of commitment to quality and delivering 6,400-nm route. The upgrade will open up on our promises is why the Gulfstream brand significant nonstop city pairs—including is so enduring.” New York to Hong Kong, Dallas to Dubai and San Francisco to Delhi. “Thanks to the G650ER, the world just got a little smaller,” says Neal. gulfstream.com T HE WORLD STANDARD Intercontinental range, record-setting speed, advanced technology, unrivaled utility and the top-rated worldwide product support network. The World Standard™ isn’t just a company tagline, it’s a benchmark by which all others must be measured. SCOT T NEAL | +1 912 965 6023 | [email protected] | GULFSTREAM.com G650ER, G650, G550, G450, G280 and G150 are trademarks or registered trademarks of Gulfstream Aerospace Corporation in the U.S. and/or other countries.
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