here. - Hawaii Automobile Dealers Association

Sponsored by: Hawaii Automobile Dealers Associat
FORECAST
Market Unchanged in First Quarte
The Official Publication of the Hawaii Automobile Dealers Association
2015 Summer Edition
3.7% improvement predicted for entire year
HADA
Logs in
on TPP
Below is a summary of nine key trends and developments in the Hawaii new vehicle market.
to 53.2% this year. This
increase from 2013 to
State market holds steady in First Quarter;
U.S. up slightly
State new retail registrations were essentially
unchanged in the first three months of this
year versus a year earlier. The U.S. market was
up 2.5%.
Alternative powertrain
State sales of hybrid
trucks fell 5.8% so far t
all market improved sli
clined to 5.7%.
Fifth consecutive annual increase likely in
2015
State new retail light vehicle registrations are
predicted to increase 3.7% from ‘14 to ‘15.
Toyota, Honda, Nissa
leaders in state marke
Toyota was the best se
year, with a 25.2% shar
was 13.9%, well above
U.S.
Market has come a long way from depths of
2010 sales trough
As shown below, the state new vehicle market has recovered steadily during the past five
years. Registrations this year are projected to
exceed ‘10 levels by more than 23,000 units.
Buick, Jaguar, Lincoln,
lot of ground early this
New retail registrations
brands were up more th
Toyota Corolla best-se
ket; Tacoma is light tru
Honda Civic and Fit we
third behind Corolla in
Trucks grab a larger share of state market
Light truck market share increased from
51.2% during the first three months of 2014
!
e you on a ui
M
Se
Other Stories in this Edition...
Maui
Annual Trend in State Market
Let’s
Ride!
60,000
New light vehicle registrations
2015 First
Hawaiian
International
Auto Show
On the
Trade Pact—Reserve Currency is the Key
Easy!
Online HADA Convention Registration
For Sponsorship, Convention, Hotel & Golf
Visit www.HawaiiAutoDealer.com
Hawaii Auto Outlook
™
50,000
54,095
48,705
40,000
30,000
20,000
35,576
32,649
Register at
10,000
www.hawaiiautodealer.com
Hawaii’s show scores high
on Motor Trend’s auto show
benchmarks.
18
th
0
The56th
56HADA
HADA
Convention
Convention
2008
2009
11
56,100
42,463
41,184
32,878
(Page 8)
2010
Oct. 8-11,
2015 Fairmont
October
8-11, 2015
Fairmont
Kea Lani
Historical
Data Source: IHS Automotive.
Kea Lani,
Maui
Wailea, Maui
Sales continue
upward for 2015
2011
2013
3.7% 2012
improvement
predicted for the year
2014
26
2015
Forecast
Proud to be
Hawaii’s Best
Automotive Dealerships
Each of our locations proudly offers superior customer service and quality automotive products
priced with No Additional Dealer Markup. Plus, every new vehicle purchased is covered by the
SERVCO PROTECTION PLAN – 180 days of renewable Roadside Assistance, Road Hazard Tire
Protection and Emergency Rental Car Coverage.
ServcoAuto.com
CHEVY SILVERADO
LEXUS IS
SUBARU FORESTER
SCION FR-S
TOYOTA CAMRY
SERVCO TOYOTA HONOLULU
SERVCO AUTO WAIPAHU
SERVCO TOYOTA WINDWARD
SERVCO SCION
1-855-436-7920
1-855-702-8005
1-855-879-2479
564-2400
ServcoToyotaHonolulu.com
ServcoAutoWaipahu.com
ServcoToyotaWindward.com
ServcoScion.com
SERVCO SUBARU HONOLULU
SERVCO SUBARU KAIMUKI
SERVCO LEXUS HONOLULU
SERVCO LEXUS MAUI
687-7600
687-7620
1-800-504-3658
1-855-891-0299
ServcoSubaruHonolulu.com
ServcoSubaruKaimuki.com
ServcoLexusHonolulu.com
(TOLL-FREE)
ServcoLexusMaui.com
REACH
8 10
in
of Oahu new vehicle buyers with
the Star-Advertiser each week
Source: Nielsen-Scarborough 2013 R2 – 48,422 out of 61,158
LOOK FOR THE PULL-OUT AUTO SECTION EVERY FRIDAY
IN THE STAR-ADVERTISER
For more information on advertising call Patrick Klein at 808-529-4842
Media Kit and Product Portfolio available at oahupublications.com
cars
Friday, 2/22/13 HONOLULU STAR-ADVERTISER 9
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz<<>>-,0123456789
HAWAII’S
P L A C E YO U R A D T O DAY 5 2 1 - 9 1 1 1
The pulse of paradise
521-9111
N
EE
SECTION
SECTIO
SECTION
E2
ca
arrss
S TA R A DV E R T I S E R . C O M / C A R S
521-911
521
-9111
1
HA
WA
HA
II’S
WA
II’S
Friday, 6/13/14 HONOLU
LU STAR-AD
VERTISER
CUTTER
564-9900
AUTOMOTIVE
GALLERIES
P L APCLEA YO
C EUYO
UD
R TAODDAY
R A
T O DAY
5 2 1 -592111-19 1 1S1
TA RSATA
DVREARDV
T I SEERRT.IC
SO
EM
R ./CCOAM
R/SC A R S
WINDWARD NISS
AN
*
1
538-NEWS to subscribe
staradvertiser.com
Scan or text
STARAPP to 43766
to download the
FREE APP!
GET
THE
APP
Message & data rates may apply. Text STOP to 44144 to unsubscribe. Text HELP to 44144 for customer support.
NOW
HERE!
Nissan NV
Commercial
Vehicles!
Hawaii Automobile Dealers Association
1100 Alakea Street, Suite 2601
Honolulu, HI 96813
(808)593-0031 • Fax (808)593-0569
2014-2015 HADA
2012-2013
irectors
Officers & DirectOrs
EVR: Click, click, click…and here’s
a used vehicle registration and for
new cars, a plate
President
resident
P
Bill van
den Hurk
Mike
Niethammer
For dealer representatives, standing in line at DMVs
to register vehicles may be eliminated.
President
resident-Elect
P
-elect
Brian
Bill
vanKitagawa
den Hurk
Thanks to the help from the Caldwell Administration’s Galen Onouye, the Administrator for the City
and County of Honolulu’s DMV, and his staff, and all
the neighbor island mayors, DMV administrators and
staffs…..the online electronic vehicle registration
project is moving forward at good speed.
Vice
ice President
President
V
Eric Fukunaga
Secretary
ecretary
s
Wayne
DeLuz
Joe Nicolai
Treasurer
reasurer
t
NickUekawa
Cutter
John
NADA Director
nada director
Stan
JoeMasamitsu
Hanley
Hawaii Director
Hawaii director
Jackie De
DeLuz
Wayne
Luz
Maui Director
Maui director
Damien
Farias
Damien Farias
Oahu Director
oaHu director
Stan
Masamitsu
Stan Masamitsu
Oahu Director
oaHu director
Morrie
Stoebner
Morrie Stoebner
Oahu Director
oaHu director
Kenny
Ching
Jack
Jackson
Oahu Director
oaHu director
Dan Keppel
Keppel
Dan
EVR allows vehicles to be registered and plated from
sites like auto dealerships.
Third party service providers will help in the development of the needed software
interchange with the DMV main computer, train dealership personnel in their respective systems and coordinate the electronic vehicle registration process.
It’s all about the 1s and 0s.
The vehicle registration process has “gone digital” in more than a couple dozen
states across the U.S.
Eliminating the “hard-copy” forms that remain in the system is the goal.
Proposed federal legislation is helping.
HADA recently logged in with support of added language to the federal Highway
Bill which would allow for eSignature on the required Federal Odometer Disclosure Form—taking the form to digital format, eliminating paper and speeding up
the process of recording the odometer reading at time of transfer.
HADA’s members sent a letter to Senator Brian Schatz, who is on the Senate
Commerce Committee, requesting his help in securing adoption of the needed
authorization language.
Kauai Director
Kauai director
Ryan
Mackey
Dan Mackey
Eliminating dealers from standing in line at DMVs will free up customer service
time for other key DMV services, making the process more efficient for all.
At Large Director
at large director
Keoni Hansen
Hansen
Keoni
Much thanks goes to Wayne De Luz, chair of the HADA subcommittee working
on this EVR and Electronic Lien and Title (ELT), to Dave Rolf, HADA’s executive
director, to the third party service providers and to the mayors and DMV staff on
all islands for working to move the electronic vehicle registration process forward.
At Large Director
iMMediate Past President
Marc
Cutter
Nick Cutter
Immediate Past President
HADA
STAFF
Mike Niethammer
Executive Director
HADA
DaveSTAFF
Rolf
Executive Director
Dealer Services Manager
DaveCochard
Rolf
George
Sincerely,
Bill van den Hurk
2015, 2016 HADA president
HawaiiDealer is designed & published by Custom Publishing Design Group, Inc.®
800.246.1637 • www.MyCompanyMagazine.com. To advertise in an upcoming issue
contact Michelle LeBlanc, 800.246.1637 ext. 311 or e-mail [email protected].
HawaiiDealer is published quarterly by the Hawaii Automobile Dealers Association, 1100 Alakea Street, Suite 2601, Honolulu, HI 96813
Phone: 808 593-0031 Fax: 808 593-0569 Email: [email protected]
4
F H B . C O M
Ready. Set.
Approved.
We help turn shoppers into buyers with aggressive low rates, fast
approval speeds and flexible options that handle like a dream.
Talk to us for responsive financing that can take your dealership
to the front of the pack.
Call our Dealer Center at 844-3860.
Member FDIC
FHIB-30172_2015_Auto_Show_v5.indd 1
7/7/15 2:37 PM
Our Mission Statement
u Have the Power
ll Show You How to Use It
ExceedEnjoy
Dealer’s
Expectations!
thE RidE!
For ExcEEd
More Information
Contact:
Linda Fisher
WhilE WE
youR
ExpEctations
Phone: (714) 612-6176 • E-Mail: linda.fi[email protected]
!
oup.com
Dealer Assurance Group
TM
Your Competitive Edge
The Small Group With Huge Impact
6
Phone: (714) 612-6176
R
lts
u
s
e
Dealer’s
Expectations
Email: [email protected]
YOU DON’T NEED TO
SELL CUSTOMERS ON
THE ONE BRAND
THEY’RE ALREADY SOLD ON.
With Allstate, you get a 125-billion-dollar brand and 30 years of F&I and underwriting expertise.
Put the power of a leading brand to work at your dealership with Allstate Dealer Services.
AllstateDealerSer vices.com
VSC • GAP • TIRE & WHEEL • COMPLETE PROTECTION • PAINT & FABRIC DEFENSE • EXCESS WEAR & TEAR
Call Rosalie J. Middleton from Western Insurance Hawaii to add Allstate to your product lineup.
808-722-5491
[email protected]
Allstate Dealer Services is a marketing name for Pablo Creek Services, Inc., E.R.J. Insurance Group, Inc. (d/b/a American Heritage Insurance Services), Northbrook Indemnity Company
(Home Office: Northbrook, IL), and First Colonial Insurance Company (Home Office: Jacksonville, FL). Each of these entities is a member of the Allstate family of companies. ©2014 Allstate
Cover Story
It’s about the Benjamins
and the Yuan
A
high diving board, this TransPacific Partnership is.
Indeed, pulling too far to the
political left or too far to the political
right on this pending international
trade pact dive will make for a highly
injurious landing.
It’s all about the Benjamins. And the
yuan. In the end, which international
currency will be number one?
Maybe it’s time to take another look
at The Wizard of Oz.
What so many of us delighted in as
a wonderful children’s tale, might
have actually been written about a
bi-metal standard for the American
currency. Oz stood for ounce of gold.
The yellow brick road, another gold
metaphor. America, after the discovery
of the Comstock Load, a huge silver
mine, debated the merits of basing its
currency on both silver and gold.
The American farmers, depicted by
Scarecrow in the story, were anxious
to pay back debts in a new currency
based in part on silver. Their debts
had been incurred under the gold
standard. Factory workers too,
depicted by the Tin Man, wanted to
pay back their debts using a new bimetal standard.
Wizard of Oz author Frank Baum, a
political cartoonist and satirist of the
late 1800s, let the Wicked Witch of the
East, who was crushed by the falling
Kansas farm house, depict the East
Coast’s Wall St. bankers.
Originally Baum had made the color
of the slippers silver, but MGM, for
purposes of its first big color motion
picture, made them ruby red.
8
Nick Cutter and Eric Fukunaga enjoying a conversation before the start of the
executive committee meeting called to discuss the Trans Pacific Partnership.
Congressman Mark Takai had asked for input on the TPP.
To complete globally is the key to a nation’s wealth and
power.
The new Chinese-coordinated effort –the Asian
Infrastructure Investment Bank agreements—which
consist largely of funds provided by Chinese and European
countries, now totals around 57 Prospective Founding
Member countries but does not include the U.S.
Currently, because the U.S. has such a wide range of
investment opportunities, the U.S. dollar is the world’s
leading reserve currency, followed by the Euro, the British
pound sterling, the Japanese yen, and China’s yuan.
Some say the U.S. administration is seeking to establish
stronger trade with economies around the Pacific Rim to
offset this effort, and thus, at the current time, is excluding
China from the TPP.
For many emerging countries, the holding of large amounts
of a reserve currencies is a strategy used to insure the
stability of their own financial systems.
There are those with different views. Some see trade as a
ruthless assault on their values and traditions.
Economists, in general, agree that international trade is
good. It allows countries to specialize.
If a country is seen to be in poor financial shape,
international speculators may begin selling their
investments, driving that country’s currency value down. If
sufficient reserves are held in a world reserve currency, like
the dollar, that struggling country could start buying some
of its own currency, thus thwarting speculators.
The dollar remains larger than all the other currencies
in the top five combined. China’s currency maintains
a distant fifth place as a currency reserve being used
by other nations because of its government’s heavy
involvement in its currency’s value.
One of the TPP trade-offs holding up things is, on
one side, the sticky issue of the high tariff protecting
Japan’s famous short rice produced by the politically
influential rice farmers who use traditional planting
and harvesting methods. On the U.S. side, there’s the
tariff on light trucks--which includes pick-ups, vans and
SUVs—and which serves as a moby-sized speed-bump for
international automakers. . This truck tariff resulted in
many international automakers building plants in the this
country, allowing those companies to circumvent the high
25% barrier to the hefty-sized U.S. light truck market.
Since so many international automakers have now built
factories inside the U.S. this tariff has become less of
an issue, and thus it provides less in value to the U.S.
negotiators in the way of leverage.
In the end, most economists would agree, that the
lowering of trade barriers around the world, and the
increasing dialogue between countries created by such,
will make things safer and better for all on this planet.
9
IT’S YOUR LOCAL
AUCTION
LANE.
BUT IT’S THE WORLD’S LARGEST
Manheim Hawaii
SERVING HAWAII’S AUTOMOTIVE INDUSTRY FOR OVER 25 YEARS
Dealer Consignment | Simulcast | OVE.com | Manheim Export Trader.com
Kelly Blue Book | AutoTrader.com
DID YOU KNOW? 7 out of 10 Dealer cars sell through the lanes at Manheim Hawaii.
manheim.com | 866•Manheim
©2014 Manheim, Inc. All rights reserved. Manheim BUY. SELL. WIN and the M logo are trademarks of Manheim, Inc.
10
!
i
y
o
u
e
o
e
u
n
a
M
S
56th HADA Convention
at the Fairmont Kea Lani on Maui
Oct. 8-11, 2015
Easy online registration go to ..... www.HawaiiAutoDealer.com
11
15-CPB-0093 Hi Dealer Mag.indd 2/2/15 8:32 AM - 1 -
(Cyan)
(Magenta)
(Yellow)
(BlacK)
Providing exceptional service for you and your clients.
MIKE WARING
WAYNE ARAKAKI
EDSON TOMA
Vice President & Manager
Ph: 544-3731 Fax: 532-4200
[email protected]
Vice President, Dealer Center
Ph: 544-5282 Fax: 532-4200
[email protected]
Assistant Vice President, Dealer Center
Ph: 544-5284 Fax: 532-4200
[email protected]
We have the loans that get your clients in your cars and out the door.
Contact us today to see how our auto loans can work for you.
COMPETITIVE RATES
FLEXIBLE TERMS
QUICK LOAN APPROVALS
RESPONSIVE SERVICE
Member FDIC
centralpacificbank.com
Matsumoto & Clapperton Advertising
Date: 2.2.15
Client: Central Pacific Bank
Job# 15-CPB-0093
Pub: Hawaii Dealer Magazine
Run date: 1st Qtr. 2015
Protecting OurMtls:
Customers'
Assets
Size: 7.675” x 4.9”
PDF-X/1a
Serving & Supporting Hawaii’s Auto Dealers Since 1976
Need Answers?
www.HawaiiAutoDealer.com
Your HADA Info
Resource
II
A U T O
M
An Independent Insurance Agency Specializing in:
O
B
W
A
H
A
E
IL
E
IO
D
N
hada
A
12
L
E
R
Cavanah Associates, Inc.
I A
A S S O C
T
Full Dealer Package
Garage Liability
Property Insurance
Physical Damage
Workers Compensation
Employment Practices Liability
Phone: (808)537-1970
Vehicle Service Contracts
GAP Protection Programs
Homeowners Insurance
Personal Auto Insurance
Dealer Enhancements
Group Life and More!
www.cavanah.com
/Does your DMS feel
like a partnership...
or a hardship?
:
Dea ler track n ow make s s w i tc hi ng to the i nd u s try ’s
m o s t t rustworth y DMS eas i er than ev er .
QUICKNAV
INFODIVE
At times, your existing DMS may feel more like a problem than a solution: limited features and functionality,
minimal integrations and options, and terms and conditions that benefit your provider far more than your
dealership. Dealertrack DMS is data-driven and intuitive, with unmatched 3rd party integration, and features
contracting, support and partnership that are transparent, trustworthy, and customizable.
//
Learn about how easy it is to switch to Dealertrack DMS today at on.dealertrack.com/switch
13
Why are these people smiling?
Chris Lovvorn, Castle & Cooke vice president for commercial development; Senator Loraine Inouye, chair of the Senate Energy and Transportation Committee; Kahu Kelekona
Bishaw of Kamehameha Schools; Randy Iwase, chair of the Hawai‘i Public Utilities Commission; Alan Oshima, Hawaiian Electric Company president & CEO; Susan Harada,
Dole Plantation manager; Mike Moon, Dole Plantation operations manager; Jim Alberts, Hawaiian Electric senior vice president for customer service.
Hawaiian Electric officially opened its first utility-owned and operated
Fast Charger on O‘ahu at Dole Plantation in Wahiawa.
The Hawaiian Electric Companies believe a major contribution to accelerating the use of electric
vehicles is providing public charging infrastructure to help eliminate “range anxiety.”
Dole Plantation is an ideal charge spot for residents and visitors driving EVs to or from the
North Shore. Drivers can safely operate the charger and pay a small fee by credit card or
smartphone app. Learn more at www.hawaiianelectric.com/goev.
The DC Fast Charger at Dole Plantation has a CHAdeMO connection (used mostly by
Japanese and Korean EVs) and a CCS connection (used by American and European EVs.) This
is the first charger on O‘ahu supporting both types of fast charging.
Maui Electric also has a DC Fast Charger at its Kahului headquarters. Hawai‘i Electric Light is
installing one in Hilo. The Hawai‘i Public Utilities Commission authorized our utilities to install,
own and operate up to 25 fast chargers in our service territory. Additional sites are being
scouted on O‘ahu and other islands. Hawaiian Electric will own, operate and maintain the units
so host locations get the benefits for employees and customers with minimal responsibility. If
interested, reach us at [email protected] or 543-goev.
View a short video at www.youtube.com/hawaiianelectric.
Dealer profitability has recovered since the financial crisis but has
leveled out despite continued industry growth.
Vehicle sales
Units sold, new
and light duty
trucks, millions
Dealer
profitability
Average net profit
before taxes, %
Network
consolidation
Number of car
dealerships,
thousands
16.5
16.1
13.2
10.4
11.6
12.7
2.3
14.4
2.2
15.5
2.2
16.4
2.2
2.1
1.5
20.0
1.5
1.5
1.0
19.5
18.8
17.2
16.4
16.3
16.4
16.4
16.7
-20%
200620072008200920102011201220132014
Source: National Automobile Dealers Association; McKinsey analysis
Period of financial crisis
New players have already sprung up to take advantage of these new shopping trends and consumer preferences.
Some of them are providing convenient service locations through stand-lone service outlets, while others are
offering streamlined in-person experiences by getting people to make car and finance-related selections online
before coming into the dealership.
It’s clear that the way consumers are considering, analyzing, and buying cars has changed radically in just a short
time. The question remains how car manufacturers and dealers will further adapt.
A two-lane road to the top
Our study reveals two critical areas where dealers and manufacturers need to focus: operations and marketing
spending.
Lane 1: Optimizing dealer operations
There is a prevailing myth that a dealer’s business success is mostly driven by structural factors, which are not entirely in his or her control, such a scale or location. Our analysis contradicts that myth.
For HADA members, a copy of the McKinsey Report can be obtained by emailing the HADA office at
[email protected]
15
In The Home
Own every opportunity in
your customers’ homes
with custom products from
Reynolds Document Services
Direct Mail
ReminderTRAX®
• Promote sales and service specials
with targeted effective mailing.
• Capture more service business with
personalized mailings.
• Target customers outside your
existing base with industry-leading
list providers.
• Bring customers back to your
dealership for recommended
services.
• Deliver your message at the right
time, to the right customers.
• Monitor your return on investment
with online reporting.
To learn how to claim your space, contact your Document
Services Consultant, Cliff Hall, at 559.285.9393 or visit
www.reyrey.com/ClaimYourSpace.
16
© 2014 The Reynolds and Reynolds Company. All rights reserved. Printed in the U.S.A. 7/14
Auto dealers have been exposed to an unprecedented amount of change.
Online information sources
14
Average time spent per purchase, hours
5
Showroom traffic
4
Average number of dealers visited per purchase
2
33
Digital-media spend
Share of dealer marketing spend for online media, %
7
10 years ago
Today
Source: Innovating automotive retail, McKinsey & Company, 2014; J.D. Power 2004 New Autoshopper Study;
J.D. Power 2014 New Autoshopper Study; National Automobile Dealers Association data, 2005 and 2014
67% OF ONLINE BUYERS* USE AUTOTRADER.COM OR KBB.COM
DURING THEIR SHOPPING PROCESS
For more information, visit WeWorkForYou.com/partners
*In the U.S. ©2014 AutoTrader.com, Inc. All Rights Reserved. “AutoTrader.com”
is a registered trademark of TPI Holdings, Inc. used under exclusive license.
14_Q3_020 - Hawaii Dealer Association Ad Q3-FIRE-R1V1.indd 1
For more information, visit
WeWorkForYou.com/partners
or contact
your local Advertising Consultant
or contact your local Advertising Consultant:
Amanda
Acio
• 415.254.8912
Nicholas
Olivas
• 808.798.5825
7/21/14 4:28 PM
17
2015 First Hawaiian International
Auto Show scores high on Motor
Trend benchmarks
With 350 new cars and trucks, extensive show media coverage, a cars & energy exhibit,
contests, Teacher-of-the-Year car exhibit, proclamations, VIP visits, high-density crowds, Pi(e)
Day promotion and the introduction of the hydrogen fuel cell car to Hawaii, the 2015 First
Hawaiian International Auto Show scored high on the benchmark ratings of the nation’s 21
auto show which, including Hawaii’s show, are produced by Motor Trend Auto Shows, Inc.
1) Hawaii’s show had the 2nd lowest ticket price of the 21 shows when
compared against household income.
2) Hawaii’s show had the 3rd lowest features cost of the 21 shows when
compared against gate dollars earned.
3) Hawaii’s show had the 2nd highest number of attendees per 1,000 square feet
of exhibit space per hour of all the 21 shows.
18
Congressman Mark
Takai, center, presents a letter to HADA
congratulating the
association on the auto
show’s cars and energy
focus. Toyota’s Marai
product specialist is
shown on the left and
Dave Rolf, HADA executive director accepts
the letter on behalf of
the association.
Test drivers at the Ride ’n Drive event received a free
10’ pizza pie, compliments of Papa Johns Pizza, on Pi(e)
Day— Einstein’s birthday— March 14th—which this
year was 3.14.15 (as in Pi).
The HawaiiDealer serves as the “textbook” for many HADA
presentations. Here 60 copies of the first quarter edition
was set out in preparation for the HADA presentation to
the auto mavens of the Auto Lunch Bunch—an informal
monthly gathering of car aficionados which meets at the
Waikiki Yacht Club. HADA begins the public relations for
the First Hawaiian International Auto Show each year with
a HADA presentation to the auto mavens.
19
At the recent HADA presentation to the visiting Japan Auto Dealers Association association members, the car section
of the Honolulu Star Advertiser was passed out and reviewed, then used for a demonstration about how fast-growing Eucalyptus trees could provide fuel to produce electric energy that could be used in electric vehicles and also to
produce hydrogen for hydrogen fuel cell electric vehicles. Japan and U.S. auto manufacturers are leaders in EV and
HFCEV manufacturing. Hawaii is at the forefront in the introduction of these renewable fuel vehicles.
Governor’s appointee Russ Wong appears for confirmation hearings by the Senate Committee on Commerce and Consumer Protection during the recently complete legislative session. Russ will serve as one of 3 auto industry representatives on the Motor Vehicle Industry Licensing Board.
20
STREAMLINE FINANCING.
ACCELERATE SALES.
Reach more buyers, sell more cars and fund loans faster
with CUDL and CUDL AutoSMART by CU Direct.
Point-of-Purchase Lending
Mobile & Online Auto Shopping
■■
Reach a nationwide network of 1,100 credit union lenders.
■■
Reach in-market credit union members.
■■
Access pre-approvals, get instant decisions on loans, and receive fast funding.
■■
Showcase your inventory on credit union websites and mobile devices.
■■
Simplify workflow with two-way DMS integration.
■■
Share unlimited photos and technical specifications for each vehicle.
■■
Drive revenue through backend products and flat fee income.
■■
Free marketing materials and support. Get started today! Call Andrea Hussey-Leong at 808.782.4960 or visit CUDIRECT.com
Mahalo! CU Direct proudly serves 65 dealers and 20 credit unions on all four major Hawaiian islands: West Maui Community FCU • Kauai Government EFCU • OTS EFCU
Aloha Pacific FCU • Big Island FCU • HawaiiUSA FCU • Hawaiian Tel FCU • Honolulu Fire Department FCU • West Oahu Community FCU • Hawaii Schools FCU • Pearl Hawaii FCU
Kauai Community FCU • Maui FCU • University of Hawaii FCU • Hawaii Central FCU • Hickam FCU • Hawaii State FCU • Maui County FCU • Valley Isle Community FCU • Honolulu FCU
The Enterprise Way
Serving with
Aloha in Hawaii
since 1994.
Pick-up subject to geographic and other restrictions.
©2013 Enterprise Rent-A-Car E01923 11.13
21
The Official Publication of the Hawaii Automobile Dealers Association
The Official Publication of the Hawaii Automobile Dealers Association
The Official Publication of the Hawaii Automobile Dealers Association
The Official Publication of the Hawaii Automobile Dealers Association
2015 First Quarter
2014 Fourth Quarter
2014 Convention Edition
2014 Summer Edition
Dealer Day at the Capitol
Niki van den Hurk
Issues worth flying to
Washington D.C. for…
Hawaii’s 2015
Dealer of the Year
see cover story page 8
HADA president Bill van den Hurk
greets House Speaker Joseph Souki
during Dealer Day at the Capitol
February 12, 2015
See pictorial feature
on pages 8 – 15
Stan Masamitsu (left) and Keoni Hansen
brought HADA’s requests for help to the Hill
Niki with a picture of her great
grandfather P.E. Martin, who developed
the automotive assembly line concept for
Henry Ford in the early 1900s.
Joe Hanley: Hawaii’s
State Dealer of the Year
Page 2
Other Stories in this Edition...
™
Hawaii Auto Outlook
Other Stories in this Edition...
™
AUTO SALES
REV UP
See you o
n M ui !
a
113TH CONGRESS
2D SESSION
H. R. 5403
113TH CONGRESS
1ST SESSION
To nullify certain guidance of the Bureau of Consumer Financial Protection
and to provide requirements for guidance issued by the Bureau with
respect to indirect auto lending.
A running start for 2015
New vehicle registrations
were up 18% in the last
quarter of 2014.
26
First Hawaiian International Auto Show,
March 13-15
…features 350 new cars and
trucks including the first
hydrogen fuel cell electric
vehicle to be offered in Hawaii
23
Which comes first, the
chicken or the egg?
Answer: Both. Simultaneously.
HADA supports bill for government fleet
hydrogen fueling station, which can jump
start the transition to the new clean fuel.
II
18
Robert Zarco was the keynote speaker
at the 2014 HADA convention which
saw a record 253 attendees.
18
Pure Joy. Bill Hart, right, of Cavanah
& Associates shot a hole-in-one at the
convention’s golf tournament He is shown
here with Bank of Hawaii’s Craig Ito.
18
More Joy. Hawaii’s State Teacher
of the Year receives her new car
(use for a year)
S. 921
IN THE SENATE OF THE UNITED STATES
8
Be it enacted by the Senate and House of Representa-
1
Bill that would ground loaner cars
A BILL
for minor open
recall issues
9
To amend chapter 301 of title 49, United States Code,
to prohibit the rental of motor vehicles that contain
a defect related to motor vehicle safety, and for other
purposes.
2 tives of the United States of America in Congress assembled,
3
3
Jkt 039060
PO 00000
Frm 00001
Fmt 6652
Sfmt 6201
E:\BILLS\H5403.IH
Measure that would eliminate
advertising as a deductible
business expense
U.S.
10.0%
12000
10000
8000
The market was up by more than
5,400 units in the First Quarter of
2014 vs. 2010.
6000
4000
2000
20 e
H
.
re’s to Se
eing Yo18u..
Here’s to seeing you on Maui...
October 9-12 at the HADA
Convention
State
Q2 '13
16.6%
Q3 '13
24.0%
Q4 '13
7.6%
Q1 '14
20.5%
U.S.
9.0%
13.3%
4.9%
4.3%
Data Source: Polk.
AutoNation’s CEO Michael Jackson
talks about the future of
the auto industry
H
0
Regs.
03:30 May 11, 2013
PO 00000
Frm 00001
Fmt 6652
Sfmt 6201
E:\BILLS\S921.IS
Quarterly Alternative Powertrain Market Share
(includes hybrid and electric vehicles)
Trendline
6.0%
5.0%
3.0%
o
0.0%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
'10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14
Source: Polk.
!
Fairmont Kea Lani
Wailea, Maui
www.HawaiiAutoDealer.com
Also see the HADA website at www.hawaiiautodealer.com
Call us if you’re interested in
your own magazine, or if you’d like
to buy an advertisement in this magazine!
22
13218
u On Ma
New registrations of hybrid and electric vehicles
were 806 units in the First Quarter of 2014.
th
for free!
Q1 '14
10973
2.0%
1.0%
n M a ui
Established under HADA president Charlie King in 2002, the HawaiiDealer is a quarterly magazine
that provides
information on the activities of HADA members to a wide audience, including the membership
of
the
Association, key
The 55 HADA Convention
October 9-12,
2014
employees at the dealerships, legislators, city council members, Hawaii media, the Congressional
Delegation,
and many
Hawaii sister organizations.
Custom Publishing Design Group has
assisted many companies in producing
beautiful, full-color magazines...
Q1 '13
9997
State Hybrid and Electric Vehicle
New Retail Registrations
2009 thru 2013 and YTD '14 thru March
Year
Hybrids Electrics
Total
2009
1102
15
1117
2010
1025
2
1027
2011
1299
338
1637
2012
2403
341
2744
2013
2550
775
3325
YTD '14 (Mar.)
612
194
806
8.0%
7.0%
S921
Easy online registration go to ..... www.HawaiiAutoDealer.com
Q1 '12
8464
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
Auto Registrations up 20.5%
Hybrid &Q1,
Electric
2014 Share Holds at 6.1%
4.0%
This Act may be cited as the ‘‘Raechel and Jacqueline
Jkt 029200
Q1 '11
7849
First Quarter registrations during past five years
H5403
VerDate Mar 15 2010
Q1 '10
Data Source: Polk.
’s To See24
ing Y
ere
o
21
SECTION 1. SHORT TITLE.
4
State
15.0%
0.0%
5 Houck Safe Rental Car Act of 2013’’.
jbell on DSK7SPTVN1PROD with BILLS
rfrederick on DSK6VPTVN1PROD with BILLS
This Act may be cited as the ‘‘Reforming CFPB Indi-
5 rect Auto Financing Guidance Act’’.
03:28 Sep 09, 2014
Five Years of First Quarter Results
in State Market
14000
5.0%
Advertise In The HawaiiDealer
4
VerDate Mar 15 2010
QUARTERLY PERSPECTIVE
™
The Hawaii market increased at
a faster pace than the U.S. in
the First Quarter of 2014.
20.0%
Be it enacted by the Senate and House of Representa-
1
2 tives of the United States of America in Congress assembled,
SECTION 1. SHORT TITLE.
QUARTERLY TREND
Percent Change in New Vehicle Market
State and U.S.
25.0%
Elimination of
Advertising
Deduction
To amend chapter 301 of title 49, United States Code, to prohibit the
rental of motor vehicles that contain a defect related to motor vehicle
safety, and for other purposes.
MAY 9, 2013
Mr. SCHUMER (for himself, Ms. MURKOWSKI, Mrs. BOXER, Mrs. MCCASKILL,
Mr. BLUMENTHAL, Mrs. FEINSTEIN, Mrs. GILLIBRAND, and Mr. CASEY)
introduced the following bill; which was read twice and referred to the
Committee on Commerce, Science, and Transportation
CFPB Guidance raising
cost A
of loans
BILL
Hawaii Auto Outlook
roPosal
IN THE HOUSE OF REPRESENTATIVES
To nullify certain guidance of the Bureau of Consumer Financial Protection and to provide requirements for guidance issued by the Bureau with respect to indirect auto
lending.
Story on page 9
State Market Up 20.5% in 1st Quarter 2014 vs. 4.3% in U.S.
Other Stories in this Edition...
ongressional
SEPTEMBER 8, 2014
Mr. STUTZMAN (for himself, Mr. PERLMUTTER, Mr. BACHUS, Mr. DAVID
SCOTT of Georgia, Mr. BARR, Mr. SHERMAN, Mr. CAMPBELL, Mr.
PETERS of Michigan, Mr. LUETKEMEYER, Mr. MURPHY of Florida, Mr.
POSEY, Mr. KILDEE, Mr. WILLIAMS, and Mr. COSTA) introduced the following bill; which was referred to the Committee on Financial Services
26
Hawaii Auto Outlook
MARKET TRACKER: QUARTERLY RESULTS
Easy!
Hawaii Auto OutlookOnline HADA Convention Registration
For Sponsorship, Convention, Hotel & Golf
C
P
:
Visit www.HawaiiAutoDealer.com
™
I
New retail light vehicle registrations
Hawaii Auto Outlook
% change versus year earlier
Other Stories in this Edition...
1-800-246-1637
www.MyCompanyMagazine.com
ui
Cool Classrooms...compliments of Cutter Automotive
and Fujitsu
First Graders from Waipahu Elementary hold up signs thanking Cutter Automotive (owners Jarrett and Marc Cutter) for the
donation of a Fujitsu Split Unit air condition system for their
classroom. Shown behind the class are First Grade Teacher Jennifer Noblado, left, and Principal Lisa Ynigues. The room, which
used to have open windows which faced a dusty parking lot is
now kept at a comfortably cool 70 degrees. Cutter Automotive, along with Fujitsu donated air conditioning units for three
classrooms.
Cutter Automotive’s Jarrett Cutter accepts thank
you posters from members of Ms. Jennifer Noblado’s
first grade class at Waipahu Elementary after donating, along with Fujitsu, an air conditioning unit for
the classroom. Gary Sheuring is shown in the background.
23
Credit Bureau Reports with RouteOne, DealerTrack, ADP and Reynolds & Reynolds Integrations
Fair Lending Policies & Training
Regulation Z and M (Proper Disclosure)
Proper Terminology & Quarterly Audit of Deals
Provide Written Identity Theft Prevention Program/Procedural Manual
Identity Veriication Software that Checks National Database and Death Master List
Employee Training
Information Security Plan (ISP) and Customized Compliance Manual
Quarterly Dealership Audits and Training
USA PATRIOT Act (OFAC)
Telemarketing Sales Rule (TSR)
Can Spam & 8300 Cash Reporting/Money Laundering
Training Requirements/Documentation
Quarterly Audit & Lift Inspections (Additional Fees Apply)
Globally Harmonized System of Classiication and Labeling of Chemicals (GHS)
Identify Safety Hazards, Written Emergency Plans & DOT HAZMAT Training
General Anti-Discrimination and Harassment training
Establish EEO Process for Employees
Conduct Management Round Table
24/7 Support Managed by an Off-Site Systems Engineer
Control Internet Access by Individual User
24
Call our local team
(800) 553-7146
Online at jmagroup.com
F&I
A division of
FIXED OPS
TRAINING
FRONT-END
SALES
IN-STORE
SUPPORT
OPERATIONS
INCENTIVES
JM Family is a diversified automotive company ranked on the
FORTUNE® 100 Best Companies to Work For® list, its seventeenth
consecutive year. © 2015 Jim Moran and Associates, Inc.
25
Covering Data thru June 2015
Covering
June
2015
CoveringData
Datathru
thru
June
2015
Hawaii Auto
Auto Outlook
Outlook
Hawaii
Hawaii Auto Outlook
Volume 14, Number 3
Volume
Number
Volume
14, 14,
Number
3 3
TM
TM
™
Sponsored by: Hawaii Automobile Dealers Association
Sponsored
by: Hawaii
Hawaii Automobile
Automobile Dealers
DealersAssociation
Association
Sponsored by:
FORECAST
FORECAST
FORECAST
State
to Increase
4.3% 4.3%
from 2014
2015 to
StateMarket
MarketPredicted
Predicted
to Increase
fromto2014
2015
State
Market
Predicted
to
Increase
4.3%
from
2014
to
2015
Positive factors slightly out-weigh negatives; slower growth expected in 2016
Positive factors slightly out-weigh negatives; slower growth expected in 2016
Positive factors slightly out-weigh negatives; slower growth expected in 2016
Key factors providing a boost
to new vehicle
sales
Key factors
providing
a boost
to new vehicle sales
Incentive to upgrade. In almost every way, today’s new car and trucks
are far superior
to vehicles
that every
came way,
out just
fivenew
years
it’s
Incentive
to upgrade.
In almost
today’s
carago.
andBut
trucks
the
introduction
of
advanced
safety
features
(i.e,
mitigation
braking,
are far superior to vehicles that came out just five years ago. But it’s
laneintroduction
alert, smartofcruise
control,
blindfeatures
spot monitoring,
rear-view
camthe
advanced
safety
(i.e, mitigation
braking,
eras,
etc.)
on
mainstream,
non-luxury
brand
vehicles
that
will
give
lane alert, smart cruise control, blind spot monitoring, rear-view cam-a
boostetc.)
to sales
for many years
to come.brand
These vehicles
safety-related
technoloeras,
on mainstream,
non-luxury
that will
give a
gies
will
provide
a
strong
motivation
for
consumers
to
trade
in their
boost to sales for many years to come. These safety-related technolocurrent
new ones.
gies
will vehicles
provide for
a strong
motivation for consumers to trade in their
current vehicles for new ones.
Pent up demand. The average age of vehicles on the road is still at
extremely
high levels.
five years
of wellon
below
average
sales,
Pent
up demand.
TheFollowing
average age
of vehicles
the road
is still
at
the
new
vehicle
market
has
only
recently
moved
above
trend
line
levextremely high levels. Following five years of well below average sales,
els.new
We think
thatmarket
basedhas
on cyclical
factorsmoved
alone,above
the market
the
vehicle
only recently
trend recovery
line levstill
has
legs.
els. We think that based on cyclical factors alone, the market recovery
still has legs.
Labor market is improving. Total employment has moved steadily
higher market
for the past
five years,Total
whileemployment
the unemployment
rate steadily
has deLabor
is improving.
has moved
clined.
There
are
also
some
recent
signs
that
wages
and
incomes
are
higher for the past five years, while the unemployment rate has definally
starting
to
move
higher.
Some
economists
remain
concerned
clined. There are also some recent signs that wages and incomes are
about starting
sluggishtogrowth
the labor
force
and lingering
under-employfinally
moveinhigher.
Some
economists
remain
concerned
ment,
but
the
outlook
for
jobs
and
incomes
has
improved.
about sluggish growth in the labor force and lingering under-employment, but the outlook for jobs and incomes has improved.
Key factors holding back
vehicle
salesback
Keynew
factors
holding
new vehicle sales
Rising interest rates. After several years of hovering near zero, it appears as
thoughrates.
interest
rates
are on
the of
rise.
It’s notnear
likelyzero,
to be
an
Rising
interest
After
several
years
hovering
it apabrupt,
upward
march,
but
it’s
inevitable
that
they
will
drift
higher.
pears as though interest rates are on the rise. It’s not likely to be an
Higher interest
lead
increasing
finance
and higher.
lease
abrupt,
upward rates
march,
buttoit’s
inevitablemonthly
that they
will drift
payments,
which
puts
a
drag
on
new
vehicle
sales.
Higher interest rates lead to increasing monthly finance and lease
payments, which puts a drag on new vehicle sales.
Insufficient household savings. Leading into the financial crisis of
2008, households
had amassed
record debt.
several years
Insufficient
household
savings. Leading
into After
the financial
crisis of
of
deleveraging,
the
debt
burden
has
eased
significantly.
However,
2008, households had amassed record debt. After several yearsthe
of
majority of U.S.
have
savings forHowever,
retirement,
deleveraging,
thehouseholds
debt burden
hasinsufficient
eased significantly.
the
and it willoftake
build thesesavings
nest eggs.
a result,
majority
U.S.considerable
households time
havetoinsufficient
for As
retirement,
households
will
need
to
devote
a
chunk
of
disposable
income
and it will take considerable time to build these nest eggs. As atoward
result,
savings instead
retail
(whichofincludes
automobiles).
households
will of
need
to spending
devote a chunk
disposable
income toward
savings instead of retail spending (which includes automobiles).
Consumer sentiment. Most measures of consumer sentiment have
improved recently,
but there
still a pervading
sensesentiment
of uneasiness
Consumer
sentiment.
Most ismeasures
of consumer
have
among
many
U.S.
households.
Median
household
incomes
have been
improved recently, but there is still a pervading sense of uneasiness
stagnantmany
for decades,
while many
still feel
that highincomes
quality, good
payamong
U.S. households.
Median
household
have been
ing
jobs
are
difficult
to
find.
This
nagging
sense
that
things
are
not
as
stagnant for decades, while many still feel that high quality, good paygood
as
they
should
be,
will
likely
prevent
many
potential
purchasers
ing jobs are difficult to find. This nagging sense that things are not as
from buying
new vehicle.
good
as theyashould
be, will likely prevent many potential purchasers
from buying a new vehicle.
Annual Trend in State Market
Market Summary
Annual
in State
Market
Annual
TrendTrend
in State
Market
MarketSummary
Summary
Market
New light
registrations
New vehicle
light vehicle
registrations
60,000
60,000
50,000
50,000
40,000
40,000
30,000
30,000
20,000
20,000
10,000
10,0000
41,184
41,184
32,878
32,878
32,649
54,095
48,705
54,095
42,463
48,705
35,576 42,463
56,400
56,400
35,576
32,649
2008 2009 2010
0 Source: IHS Automotive.
Historical Data
2008 2009 2010
Historical Data Source: IHS Automotive.
2011
2012
2013
2011
2012
2013
2014
2015
Forecast
2014 2015
Forecast
The graph above shows annual new retail light vehicle registrations in the state
from 2008 thru 2014 and Auto Outlook’s projection for 2015.
The graph above shows annual new retail light vehicle registrations in the state
from 2008 thru 2014 and Auto Outlook’s projection for 2015.
26
TOTAL
TOTAL
Car
Light Truck
Car
Light Truck
Domestic
European
Domestic
Japanese
European
Korean
Japanese
Korean
Source:
IHS Automotive.
Source: IHS Automotive.
YTD '14
thru
YTDJune
'14
26,860
thru
June
26,860
12,996
13,864
12,996
13,864
5,369
2,704
5,369
16,975
2,704
1,812
16,975
1,812
YTD '15
% Chg.
thru
June
'14
'15
YTD '15
%toChg.
27,955
4.1%
thru June '14 to '15
27,955
4.1%
12,667
-2.5%
15,288
10.3%
12,667
-2.5%
15,288
10.3%
5,624
4.7%
2,990
10.6%
5,624
4.7%
17,369
2.3%
2,990
10.6%
1,972
8.8%
17,369
2.3%
1,972
8.8%
Mkt. Share
YTD
'15
Mkt.
Share
YTD '15
45.3%
54.7%
45.3%
54.7%
20.1%
10.7%
20.1%
62.1%
10.7%
7.1%
62.1%
7.1%
Domestic brands consists of vehicles sold by GM, Ford, FCA (excluding FIAT),
and Tesla.
Domestic brands consists of vehicles sold by GM, Ford, FCA (excluding FIAT),
and Tesla.
Hawaii Auto Outlook
Page
Page22
Page 2
MARKET
MARKETTRACKER:
TRACKER:QUARTERLY
QUARTERLYRESULTS
RESULTS
MARKET TRACKER: QUARTERLY RESULTS
MARKET TRACKER: QUARTERLY RESULTS
Page 2
Hawaii
HawaiiAuto
AutoOutlook
Outlook
Hawaii Auto Outlook
MARKET
MARKETTRACKER:
TRACKER:HYBRID
HYBRIDAND
ANDELECTRIC
ELECTRICVEHICLES
VEHICLES
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
Hybrid/Electric Share
is 5%
Hybrid/Electric
Share
is
Hybrid/Electric
Share
is5%
5%
Hybrid/Electric Share is 5%
State
Marketis
isUp
Upin
in2Q
2Q 2015
2015
State
Market
State
Market
is
Up
in
2Q
2015
State Market is Up in 2Q 2015
QUARTERLY
QUARTERLYTREND
TREND
QUARTERLY
TREND
Percent
New
PercentChange
ChangeininState
Stateand
andU.S.
U.S.
NewVehicle
VehicleMarket
Market
Percent Change in State and U.S. New Vehicle Market
% change
versus
year
earlier
% change
versus
yearyear
earlier
% change
versus
earlier
20.0%
20.0%
20.0%
18.0%
18.0%
18.0%
16.0%
16.0%
16.0%
14.0%
14.0%
14.0%
12.0%
12.0%
12.0%
10.0%
10.0%
10.0%
8.0%
8.0%
8.0%
6.0%
6.0%
6.0%
4.0%
4.0%
4.0%
2.0%
2.0%
2.0%
0.0%
0.0%
0.0%
State
State
State
U.S.
U.S.
U.S.
8.0%
8.0%
8.0%
The
Thestate
statemarket
market
improved
improved
ata afaster
faster
The
stateatmarket
pace
pacethan
thanthe
U.S.inin
improved
atthe
aU.S.
faster
the
Quarter
ofof in
the2nd
2nd
Quarter
pace
than
the U.S.
2015.
2015.
the
2nd Quarter of
2015.
State
State
State
U.S.
U.S.
U.S.
QUARTERLY
QUARTERLYALTERNATIVE
ALTERNATIVEPOWERTRAIN
POWERTRAINMARKET
MARKETSHARE
SHARE
QUARTERLY
ALTERNATIVE
POWERTRAIN
MARKET
(includes
(includeshybrid
hybridand
andelectric
electricvehicles)
vehicles) SHARE
(includes hybrid and electric vehicles)
7.0%
7.0%
7.0%
6.0%
6.0%
6.0%
5.0%
5.0%
5.0%
4.0%
4.0%
4.0%
Q3
Q3'14
'14
Q3
'14
3.4%
3.4%
3.4%
6.1%
6.1%
Q4
Q4'14
'14
Q4
'14
18.0%
18.0%
18.0%
6.6%
6.6%
Q1
Q1'15
'15
Q1
'15
0.3%
0.3%
0.3%
2.5%
2.5%
Q2
Q2'15
'15
Q2
'15
7.7%
7.7%
7.7%
2.7%
2.7%
6.1%
6.6%
2.5%
2.7%
3.0%
3.0%
3.0%
Alternative
Alternativepowertrain
powertrainmarket
marketshare
sharehas
hastrended
trended
lower
past
years,
and
5%
lowerover
overthe
the
pastthree
three
years,
andfell
felltoto
5%inin
Alternative
powertrain
market
share
has
trended
the
Quarter
theSecond
Second
Quarter
of2015.
2015.
lower
over the
past ofthree
years, and fell to 5% in
the Second Quarter of 2015.
2.0%
2.0%
Q1 Q2
Q2 Q3
Q3 Q4
Q4 Q1
Q1 Q2
Q2 Q3
Q3 Q4
Q4 Q1
Q1 Q2
Q2 Q3
Q3 Q4
Q4 Q1
Q1 Q2
Q2
2.0% Q1
'12
'12
'12
'12
'12
'13
'13
'13
'13
'14
'14
'14
'14
'15
'15
Q1 '12
Q2 '12
Q3 '12
Q4 '13
Q1 '13
Q2 '13
Q3 '13
Q4 '14
Q1 '14
Q2 '14
Q3 '14
Q4 '15
Q1 '15
Q2
'12
'12
'12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15
Data
Datasource:
source:IHS
IHSAutomotive.
Automotive.
Data
Datasource:
source:IHS
IHSAutomotive.
Automotive.
Data source: IHS Automotive.
Data source: IHS Automotive.
MARKET
TRACKER:STATE
STATEMARKET
VERSUS U.S.
U.S.
MARKET
TRACKER:
MARKET
TRACKER:
STATE
MARKETVERSUS
VERSUS
U.S.
MARKET TRACKER: STATE MARKET VERSUS U.S.
State Market Has Larger Gain
State
Market
State
MarketHas
HasLarger
LargerGain
Gain
State Market Has Larger Gain
Percent
Percentchange
changeininregistrations
registrations
Percent
change
invs.vs.
registrations
YTD
YTD
YTD'15
'15thru
thruJune
June
YTD'14
'14
YTD
'15
thru
June
vs.
YTD
'14
Passenger
Passengercar
carmarket
marketshare
share
Trendline
Trendline
Trendline
State
StateMarket
Market
State Market
4.1%
4.1%
4.1%
U.S.
U.S.Market
Market
U.S. Market
2.6%
2.6%
2.6%
45.3%
45.3%
45.3%
45.0%
45.0%
45.0%
Passenger
car
market share
YTD
June
YTD'15
'15thru
thru
June
YTD
'15
thru
June
Domestic
Domesticbrand
brandmarket
marketshare
share
20.1%
41.3%
20.1%
41.3%
Domestic
brand
YTD
June
YTD'15
'15thru
thru
Junemarket share
20.1%
41.3%
YTD10'15
thru June market share
Top
Top 10brands
brandsand
and market share
Top
10
brands
and market share
YTD
YTD'15
'15thru
thruJune
June
YTD
First
Toyota
27.0%
13.3%
First '15 thru June
Toyota
27.0%Toyota
Toyota
13.3%
First
Toyota
27.0%
Toyota
13.3%
Second
Honda
13.5%
12.5%
Second
Honda
13.5%Ford
Ford
12.5%
Second
Honda
13.5%
Ford
12.5%
Third
Nissan
10.5%
10.7%
Third
Nissan
10.5%Chevrolet
Chevrolet
10.7%
Third
Fourth
Fourth
Fourth
Fifth
Fifth
Nissan
Ford
Ford
Ford
Kia
Kia
10.5%
Chevrolet
7.9%
7.9%Honda
Honda
7.9%
Honda
4.1%
Nissan
4.1% Nissan
10.7%
9.5%
9.5%
9.5%
7.6%
7.6%
Fifth
Sixth
Sixth
Sixth
Seventh
Seventh
Kia
Chevrolet
Chevrolet
Chevrolet
BMW
BMW
4.1%
Nissan
3.9%
3.9%Jeep
Jeep
3.9%
Jeep
3.2%
3.2%Hyundai
Hyundai
7.6%
4.9%
4.9%
4.9%
4.2%
4.2%
Seventh
Eighth
Eighth
Eighth
Ninth
Ninth
BMW
Subaru
Subaru
Subaru
Lexus
Lexus
3.2%
Hyundai
3.2%
3.2%Subaru
Subaru
3.2%
Subaru
3.1%
3.1%Kia
Kia
4.2%
4.0%
4.0%
4.0%
3.7%
3.7%
Ninth
Tenth
Tenth
Tenth
Source:
Source:IHS
IHSAutomotive
Automotive
Source: IHS Automotive
Lexus
Hyundai
Hyundai
Hyundai
3.1%
Kia
3.0%
3.0%GMC
GMC
3.0% GMC
3.7%
3.3%
3.3%
3.3%
Hawaii
Hawaii
Hawaii
Auto
AutoOutlook
Outlook
Auto Outlook
Covering
Coveringdata
datathru
thruJune
June2015
2015
Covering data thru June 2015
Published
Publishedfor:
for:
Hawaii
Dealers
HawaiiAutomobile
Automobile
Dealers
Association
Published
for:Association
1100
Alakea
Suite
2601
1100
AlakeaStreet,
Street,
Suite
2601
Hawaii
Automobile
Dealers
Association
HIHI96813
Honolulu,
96813
1100Honolulu,
Alakea Street,
Suite 2601
Phone:
808-593-0031
Phone:
808-593-0031
Honolulu,
HI 96813
Phone:
808-593-0031
Published
by:
Published
by:
Auto
Outlook,
Inc.
Auto
Outlook,by:
Inc.
Published
POPOBox
Box390
390Inc.
Auto
Outlook,
Exton,
Exton,
PA19341
19341
POPA
Box
390
Phone:
800-206-0102
Phone:
800-206-0102
Exton,
PA 19341
EMail:
[email protected]
EMail:
[email protected]
Phone:
800-206-0102
Editor:
Jeffrey
Editor:
JeffreyA.A.Foltz
Foltz
EMail:
[email protected]
Editor:
Jeffrey
A.
Foltz
Reproduction,
including
photocopying
of
this
Reproduction, including photocopying of thispublication
publicationininwhole
wholeororinin
part,
without
the
ofofAuto
part,isisprohibited
prohibited
without
theexpress
expresspermission
AutoOutlook,
Reproduction,
including
photocopying
ofpermission
this publication
inOutlook,
whole Inc.
orInc.
in
Any
quoted
must
totoHawaii
Outlook,
pubAnymaterial
material
quoted
mustbe
beattributed
attributed
HawaiiAuto
Outlook,
pubpart,
is prohibited
without
the
express
permission
ofAuto
Auto
Outlook,
Inc.
lished
bybyAuto
Inc.
Dealers
lished
AutoOutlook,
Outlook,
Inc.on
onbehalf
behalfofofthe
the
HawaiiAutomobile
Automobile
Dealers
Any
material
quoted
must
be
attributed
toHawaii
Hawaii
Auto Outlook,
pubAssociation,
and
must
the
IHS
Association,
and
mustalso
alsoinclude
include
the
statement:
“DataSource:
Source:
IHS
lished
by Auto
Outlook,
Inc.
on
behalf
ofstatement:
the
Hawaii“Data
Automobile
Dealers
Automotive.
” Unforeseen
may
projections.
ConAutomotive.
” Unforeseen
events
mayaffect
affect
theforecast
forecast
projections.
ConAssociation,
and must events
also
include
the the
statement:
“Data
Source:
IHS
sequently,
Outlook
forforforecast
management
decisions
sequently,Auto
Auto
Outlookisevents
isnot
notresponsible
responsible
management
decisions
Automotive.
” Unforeseen
may
affect the
projections.
Conbased
content
ofofHawaii
basedononthe
the
content
Hawaii
AutoOutlook.
Outlook.for management decisions
sequently,
Auto
Outlook
is notAuto
responsible
based
onAuto
the
content
of
Hawaii
Auto2015
Outlook.
Copyright
Inc.,
August
Copyright
AutoOutlook,
Outlook,
Inc.,
August
2015
Copyright Auto Outlook, Inc., August 2015
27
Page 3
Hawaii Auto Outlook
Covering
CoveringData
Datathru
thruJune
June2015
2015
Page
Page3 3
BRAND
BRANDSCOREBOARD
SCOREBOARD
SCOREBOARD
Kia,
Subaru,
and
BMW
Have
Big Big
Percentage
Gains Gains
Kia,
and
BMW
Have
Kia,Subaru,
Subaru,
and
BMW
Have
BigPercentage
Percentage
Gains
Registrations increased
for 11 of
the top 15
sellingselling
brands
Registrations
Registrationsincreased
increasedfor
for11
11ofofthe
thetop
top15
15 sellingbrands
brands
The
Thegraph
graphbelow
belowshows
showsthe
thepercent
percentchange
changeininnew
newregistrations
registrationsduring
duringthe
thefirst
firstsixsixmonths
monthsofofthis
thisyear
yearversus
versusa ayear
yearearlier
earlierforforthe
thetop
top1515selling
sellingbrands
brands
ininthe
state.
11
brands
had
increases,
while
only
4
declined.
the state. 11 brands had increases, while only 4 declined.
Percent
PercentChange
ChangeininNew
NewRetail
RetailLight
LightVehicle
VehicleRegistrations
Registrations- YTD
- YTD‘15
‘15thru
thruJune
Junevs.
vs.YTD
YTD‘14
‘14
KiaKia
Subaru
Subaru
BMW
BMW
Chevrolet
Chevrolet
Lexus
Lexus
Volkswagen
Volkswagen
Mercedes
Mercedes
Toyota
Toyota
Jeep
Jeep
Nissan
Nissan
Honda
Honda
Ford
Ford
Dodge
Dodge
Hyundai
Hyundai
Mazda
Mazda
-30.0%
-30.0%
-1.0%
-1.0%
-5.0%
-5.0%
-12.2%
-12.2%
-15.9%
-15.9%
-20.0%
-10.0%
-20.0%
-10.0%
9.9%
9.9%
6.3%
6.3%
4.1%
4.1%
3.3%
3.3%
2.2%
2.2%
0.1%
0.1%
0.0%
0.0%
10.0%
10.0%
13.6%
13.6%
13.6%
13.6%
32.1%
32.1%
23.2%
23.2%
23.1%
23.1%
20.0%
20.0%
30.0%
30.0%
40.0%
40.0%
Data
source:
IHSIHS
Automotive.
Data
source:
Automotive.
COUNTY
COUNTYSCOREBOARD
SCOREBOARD
COUNTY
SCOREBOARD
Maui
Up
Sharply
in First
Half of
2015
Maui
Market
Up
Sharply
in
Half
of
MauiMarket
Market
Up
Sharply
inFirst
First
Half
of2015
2015
Oahu
market
increased
1.7%
Oahu
increased
1.7%
Oahumarket
market
increased
1.7%
The
Thetable
tableononthe
theright
rightprovides
providesa a
summary
summaryofofeach
eachofofHawaii’s
Hawaii’sfour
four
retail
retail light
light vehicle
vehicle markets.
markets.The
The
table
tableis isdivided
dividedinto
intofour
foursections.
sections.
Market
MarketSummary
Summaryshows
showstotal
totalnew
new
retail
retaillight
lightvehicle
vehicleregistrations
registrationsdurduringingthe
thefirst
firstsixsixmonths
monthsofof2014
2014and
and
2015
2015and
andthe
thepercent
percentchange.
change.The
The
second
secondand
andthird
thirdsections
sectionsshow
show
Light
LightTruck
Truckand
andDetroit
DetroitThree
Threemarmarketketshare.
share.The
Thefourth
fourthsection
sectionshows
shows
market
marketshare
sharefigures
figuresforforthe
thetop
top1010
selling
sellinglight
lightvehicle
vehiclebrands
brandsininthe
the
state.
state.The
Thetop
toprated
ratedcounty
countyinineach
each
category
categoryis isshaded.
shaded.
Maui
Mauihad
hadthe
thelargest
largestpercentage
percentage
increase,
increase,upup17.4%.
17.4%.Detroit
DetroitThree
Three
market
marketshare
sharewas
washighest
highestininKauai
Kauai
(26.4%)
(26.4%)and
andlowest
lowestononthe
theBig
BigIs-Island
land(17.2%).
(17.2%).
New
NewVehicle
VehicleMarkets
MarketsSummary
Summary
Local
LocalMarkets
Markets
Hawaii
Kauai
Hawaii
Kauai
Market
MarketSummary
Summary
YTD
2,910
1,245
YTD2014
2014thru
thruJune
June
2,910
1,245
YTD
3,328
1,070
YTD2015
2015thru
thruJune
June
3,328
1,070
Percent
14.4%
-14.1%
Percentchange
change
14.4%
-14.1%
Light
LightTruck
TruckMarket
MarketShare
Share
YTD
58.4%
64.3%
YTD2014
2014thru
thruJune
June
58.4%
64.3%
YTD
61.4%
68.5%
YTD2015
2015thru
thruJune
June
61.4%
68.5%
Change
3.0
4.2
Change(share
(sharepoints)
points)
3.0
4.2
Detroit
DetroitThree
ThreeMarket
MarketShare
Share
YTD
16.3%
22.1%
YTD2014
2014thru
thruJune
June
16.3%
22.1%
YTD
2015
thru
June
17.2%
26.4%
YTD 2015 thru June
17.2%
26.4%
Change
0.9
4.3
Change(share
(sharepoints)
points)
0.9
4.3
Market
Share
for
Top
10
Selling
Brands
in
State
YTD
2015
thru
June
Market Share for Top 10 Selling Brands in State - YTD 2015 thru June
Toyota
33.1%
29.3%
Toyota
33.1%
29.3%
Honda
16.6%
11.5%
Honda
16.6%
11.5%
Nissan
11.2%
11.0%
Nissan
11.2%
11.0%
Ford
6.9%
13.2%
Ford
6.9%
13.2%
KiaKia
7.0%
9.2%
7.0%
9.2%
Chevrolet
1.9%
6.2%
Chevrolet
1.9%
6.2%
BMW
2.2%
0.4%
BMW
2.2%
0.4%
Subaru
5.6%
3.9%
Subaru
5.6%
3.9%
Lexus
0.8%
0.7%
Lexus
0.8%
0.7%
Hyundai
1.9%
3.1%
Hyundai
1.9%
3.1%
Data
source:
IHSIHS
Automotive.
Data
source:
Automotive.
28
Maui
Maui
Oahu
Oahu
2,974
2,974
3,490
3,490
17.4%
17.4%
19,731
19,731
20,067
20,067
1.7%
1.7%
57.6%
57.6%
61.9%
61.9%
4.3
4.3
48.9%
48.9%
51.6%
51.6%
2.7
2.7
22.1%
22.1%
24.2%
24.2%
2.2
2.2
20.1%
20.1%
19.6%
19.6%
-0.5
-0.5
27.4%
27.4%
14.2%
14.2%
13.0%
13.0%
11.6%
11.6%
3.1%
3.1%
4.7%
4.7%
2.5%
2.5%
3.8%
3.8%
2.1%
2.1%
1.4%
1.4%
25.8%
25.8%
13.0%
13.0%
9.9%
9.9%
7.2%
7.2%
3.5%
3.5%
4.0%
4.0%
3.7%
3.7%
2.6%
2.6%
3.9%
3.9%
3.4%
3.4%
growth engine
Accelerating business performance with a range
of financial solutions for Hawaii dealers.
Rolf Sorenson | 310.990.5108 | [email protected]
baml.com/dealerservices
The power of global connections
For marketing disclaimer, visit bankofamerica.com/disclaimer
AD-08-13-1091_A.indd 1
29
9/16/13 1:47 PM
Page 4
Hawaii Auto Outlook
Page 4
Hawaii Auto Outlook
Hawaii New Retail Car and Light Truck Registrations
Second Quarter
Registrations
2Q '14
2Q '15
13,677
14,736
TOTAL
% change
7.7
Year-to-date thru June
Market Share (%)
2Q '14
2Q '15
Change
Registrations
YTD '14
YTD '15
26,860
27,955
% change
4.1
Market Share (%)
'14
'15 Change
Cars
Light Trucks
6,562
7,115
6,478
8,258
-1.3
16.1
48.0
52.0
44.0
56.0
-4.0
4.0
12,996
13,864
12,667
15,288
-2.5
10.3
48.4
51.6
45.3
54.7
-3.1
3.1
Domestic Brands
European Brands
Japanese Brands
Korean Brands
2,835
1,338
8,517
987
3,004
1,481
9,165
1,086
6.0
10.7
7.6
10.0
20.7
9.8
62.3
7.2
20.4
10.1
62.2
7.4
-0.3
0.3
-0.1
0.2
5,369
2,704
16,975
1,812
5,624
2,990
17,369
1,972
4.7
10.6
2.3
8.8
20.0
10.1
63.2
6.7
20.1
10.7
62.1
7.1
0.1
0.6
-1.1
0.4
Acura
Audi
BMW
Buick
Cadillac
Chevrolet
C/D/J/R Total
Chrysler
Dodge
Jeep
Ram
FIAT
Ford
GMC
Honda
Hyundai
Infiniti
Jaguar
Kia
Land Rover
Lexus
Lincoln
Mazda
Mercedes
MINI
Mitsubishi
Nissan
Other
Porsche
Subaru
Tesla
Toyota
Volkswagen
Volvo
240
128
373
23
53
543
920
46
341
370
163
34
1,144
105
1,767
464
59
10
523
47
397
21
481
288
103
49
1,422
47
43
374
26
3,727
222
44
179
116
426
47
40
596
922
58
318
359
187
27
1,171
167
1,942
458
61
12
628
51
449
23
391
323
143
37
1,430
30
66
465
36
4,209
266
25
-25.4
-9.4
14.2
104.3
-24.5
9.8
0.2
26.1
-6.7
-3.0
14.7
-20.6
2.4
59.0
9.9
-1.3
3.4
20.0
20.1
8.5
13.1
9.5
-18.7
12.2
38.8
-24.5
0.6
-36.2
53.5
24.3
38.5
12.9
19.8
-43.2
1.8
0.9
2.7
0.2
0.4
4.0
6.7
0.3
2.5
2.7
1.2
0.2
8.4
0.8
12.9
3.4
0.4
0.1
3.8
0.3
2.9
0.2
3.5
2.1
0.8
0.4
10.4
0.3
0.3
2.7
0.2
27.3
1.6
0.3
1.2
0.8
2.9
0.3
0.3
4.0
6.3
0.4
2.2
2.4
1.3
0.2
7.9
1.1
13.2
3.1
0.4
0.1
4.3
0.3
3.0
0.2
2.7
2.2
1.0
0.3
9.7
0.2
0.4
3.2
0.2
28.6
1.8
0.2
-0.6
-0.1
0.2
0.1
-0.1
0.0
-0.4
0.1
-0.3
-0.3
0.1
0.0
-0.5
0.3
0.3
-0.3
0.0
0.0
0.5
0.0
0.1
0.0
-0.8
0.1
0.2
-0.1
-0.7
-0.1
0.1
0.5
0.0
1.3
0.2
-0.1
433
227
732
40
128
957
1,711
124
623
665
299
65
2,235
219
3,778
952
156
18
860
88
774
34
924
670
211
75
2,863
96
90
724
42
7,247
425
86
375
233
901
79
84
1,087
1,751
117
592
687
355
51
2,213
274
3,782
836
122
27
1,136
90
879
46
777
712
285
69
2,927
62
113
892
85
7,543
467
57
-13.4
2.6
23.1
97.5
-34.4
13.6
2.3
-5.6
-5.0
3.3
18.7
-21.5
-1.0
25.1
0.1
-12.2
-21.8
50.0
32.1
2.3
13.6
35.3
-15.9
6.3
35.1
-8.0
2.2
-35.4
25.6
23.2
102.4
4.1
9.9
-33.7
1.6
0.8
2.7
0.1
0.5
3.6
6.4
0.5
2.3
2.5
1.1
0.2
8.3
0.8
14.1
3.5
0.6
0.1
3.2
0.3
2.9
0.1
3.4
2.5
0.8
0.3
10.7
0.4
0.3
2.7
0.2
27.0
1.6
0.3
Young Brothers: HADA (REV - 6/15) • 7.75”w x 3.187”H (1/3H)
115 YEARS OF SERVICE
................................................................................................
YOuNg BrOtherS is proud
to be a part of hawai‘i‘s communities
1.3
-0.3
0.8
0.0
3.2
0.5
0.3
0.2
0.3
-0.2
3.9
0.3
6.3
-0.1
0.4
-0.1
2.1
-0.2
2.5
0.0
1.3
0.2
0.2
0.0
7.9
-0.4
1.0
0.2
13.5
-0.6
3.0
-0.5
0.4
-0.2
0.1
0.0
4.1
0.9
0.3
0.0
3.1
0.2
0.2
0.1
2.8
-0.6
2.5
0.0
1.0
0.2
0.2
-0.1
10.5
-0.2
0.2
-0.2
0.4
0.1
3.2
0.5
0.3
0.1
27.0
0.0
1.7
0.1
0.2
-0.1
Source: IHS Automotive.
Dependable and reliable
inter-island shipping.
12-Weekly Sailings from O‘ahu:
Kaua‘I............2.times.a.week
MauI..............3.times.a.week
MOlOKa‘I......2.times.a.week
KaWaIhae.....2.times.a.week.
hIlO...............2.times.a.week
lāNa‘I............1.time.a.week
Your Neighbor Island Partner
For your interisland shipping call
us at 808-543-9311. Neighbor Islands
toll-free at 1-800-572-2743.
www.youngbrothershawaii.com
30
From Ship to Showroom
Pasha Hawaii
Proven Automotive
Logistics solutions,
backed by over 60 years
of experience.
A full range of valueadded services is available
to Hawaii dealers and
rental car companies for
vehicles transiting to and
from the West Coast of
California and Hawaii.
The only Pure Car Truck
Carrier Service between
Hawaii and the Mainland,
with fully-enclosed decks
for maximum protection
of your vehicles.
pashahawaii.com • Hawaii (808) 538-2130 • California (951) 837-6485
31
In a word, we’re driven.
For decades, Matson has supported Hawaii’s auto
dealers as both a friend and partner. We have more
sailings, more often, to and from Hawaii than any
other carrier. The Hawaii Auto Dealers Association
can rely on Matson to continue its proud tradition of
providing regular, reliable delivery of automobiles and
outstanding service, including up-to-date technology
for vehicle status reporting and tracking. And after 130
years of service to the islands, members can continue
to count on Matson to deliver.
For more information, call our Customer Support Center at (800) 4-MATSON or visit matson.com.