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CI
TYBREWERYHI
STORY.
.
.
1858:Got
t
l
i
ebHei
l
emanandJohnGundst
ar
tCi
t
yBr
ewer
yi
nLaCr
osse,
whi
chevent
ual
l
ybecameG.Hei
l
emanBr
ewi
ngCo.Gundl
eavesi
n1872
t
of
or
m hi
sownbr
ewi
ngcompany
.
150,
536wi
ngssol
dl
astye
ar
1878:Hei
l
emandi
esatage54,l
eavi
nghi
swi
f
eJohannat
ot
akeovert
he
br
ewer
y
.Shedi
esi
n1917.
1902:Thecompany
,whi
chhasmadebeerundert
heGol
denLeafl
abel
,
i
nt
r
oducesi
t
sOl
dSt
yl
eLager
.
1933:TheHei
l
emanf
ami
l
ysel
l
st
hebusi
nesst
oagr
oupofi
nvest
or
s.
1971:Russel
lCl
ear
ybegi
nshi
st
i
measpr
esi
dent
,CEO andchai
r
manof
t
he boar
d.Dur
i
ng hi
st
enur
e,t
he br
ewer
y gr
ew f
r
om 15t
hl
ar
gestt
o
f
our
t
hl
ar
gesti
nt
henat
i
ont
hr
oughaser
i
esofacqui
si
t
i
ons.Ati
t
speaki
n
1983,t
hebr
ewer
yhadmor
et
han$1.
3bi
l
l
i
oni
nsal
eswi
t
hnear
l
y$60
mi
l
l
i
oni
npr
of
i
t
sonshi
pment
sofmor
et
han17mi
l
l
i
onbar
r
el
s.
1973:Hei
l
emani
sl
i
st
edont
heNewYor
kSt
ockExchange.
41,
395burge
rssol
dl
astye
ar
1987:Aust
r
al
i
anbr
ewerAl
anBondbuyst
hepubl
i
cl
yhel
dcompanyf
or
$1.
26bi
l
l
i
oni
nahi
ghl
yl
ever
agedcashdeal
.A mont
hl
at
er
,t
hest
ock
mar
ketcr
ashesandsodoesBond'
sf
i
nanci
alempi
r
e,pr
oppedupbyj
unk
bonds.
1991:St
r
uggl
i
ngwi
t
ha$1bi
l
l
i
ondebt
,Hei
l
emandecl
ar
esbankr
upt
cy
.I
t
emer
gesl
at
ert
hatyearwi
t
hadebtof$325mi
l
l
i
on.
1993:The Dal
l
asbased i
nvest
mentf
i
r
m ofHi
cks,Muse & Co.buys
Hei
l
emanf
or$390mi
l
l
i
onandt
r
i
esunsuccessf
ul
l
yt
ot
ur
nt
hecompany
ar
ound.
1995:Pabstsi
gnscont
r
actwi
t
hHei
l
emant
opr
oducebeeri
nLaCr
osse.
32,
101baconbombssoldlastyear
1996:Hei
l
emangoest
hr
oughbankr
upt
cyagai
naspar
tofi
t
s$290mi
l
l
i
on
sal
et
oTheSt
r
ohBr
ewer
yCo.
1999:Ji
m St
r
uppandJohnMazzut
opur
chaset
hef
or
merG.Hei
l
eman
Br
ewer
y and r
enamed i
tCi
t
y Br
ewer
y butqui
ckl
yr
un i
nt
of
i
nanci
al
t
r
oubl
e.
2000:A gr
oupof12i
nvest
or
swhol
i
vei
nt
heLaCr
ossear
eaorhave
l
ongt
i
met
i
est
ot
hebr
ewer
ypur
chaseCi
t
yBr
ewer
y
.Thebr
ewer
ycont
i
nuest
ooper
at
et
oday
.
2016: Ol
d St
yl
e makes l
ong awai
t
ed comeback wi
t
hi
t
’
s cl
assi
c
Mär
zenst
yl
eOkt
ober
f
estbeer
.Thi
si
st
hef
i
r
stOl
dSt
yl
ebeerbr
ewedi
n
LaCr
ossei
nal
most15year
s.
wi
sconsi
n’
s#1bluemoondesti
nati
on
Sour
ce:LaCr
osseTr
i
bune