smell is your most evocative sense

Volume 14 / Autumn 2016
PRESSINGISSUES
Print and Catalogue News
www.franklinweb.com.au
“
people can
remember smells
with 65% accuracy
after a year,
while visual recall
is about 50%
after 3 months
“
“
smell is your most
evocative sense
“
Did you know?
...the sense of SMELL
is most directly
connected to the
parts of the brain
responsible for
processing emotions
Coming Soon
in 2016:
We’re working on a
new range of
micro-encapsulations
that replicate your
favourite cosmetics!
The Nose Knows
Did you know?
...Women
have a better
sense of smell
than men
2
PRESSINGISSUES
AUTUMN 2016
the nose
can detect at
least 1 trillion
distinct scents
3
IN THIS ISSUE
PHILOSOPHY
WOW! WHAT A START TO 2016
NEW FluorO
NOW TRENDING
at FRANKLIN
23
08
Contents.
06 It’s Simply Scentsational
18 Two-in-One hits the mark
08 What do chocolate & mango
have in common?
19 Catalogues take
a leading role
10 What’s trending in
the world of catalgues?
20 Your work
12 Focus on Adelaide
23 Fabulous Fluorescents
Our new range of micro-encapsulations
will spark your imagination.
BCF keeps its catalogue design fluid
to keep customers engaged.
2016 is all about the sizzle
The coming of a new year is like turning
a new page and writing a new chapter.
Sometimes we can get complacent and
stuck in our ways, but a new year brings
the opportunity to blow off the cobwebs
and take a fresh approach.
Scented inks give Romeo’s Foodland
Minimax, Your Habitat and General
the opportunity to add a new dimension Trader use catalogues to set the
direction.
Kellie Northwood, CEO Australasian
Catalogue Association gives us the
lowdown.
Innovation drives cut-through in
South Australia’s busy retail space.
Celebrating more great examples of
the catalogues we produce for our
diverse client base.
I’m always on the look out for innovative
ideas on how we can do things better.
Certainly quality, attention to detail and
going that extra mile are ingrained into the
way we do things at Franklin, but there’s
always opportunity to try something new.
Read the story on page 10 to see what’s
trending in the world of catalogues.
Liven up your marketing collateral
with a splash of fluoro.
14 POS breaks sales records
Our POS Division is running hot
producing a host of marketing
collateral for national retailers.
16 Yay for Note Sticks
Target uses our Note Sticks to help
customers on their retail journey.
Contact Us.
Editor: Alison Stieven-Taylor
Melbourne Head Office
25-33 Fourth Avenue
Sunshine, Victoria 3020
P 03 9229 3300
F 03 9229 3399
16
New South Wales Office
Level 3, 66 Berry Street
North Sydney, NSW 2060
P 02 9925 0700
F 02 9925 0688
South Australia Office
61-63 Carrington Street
Adelaide, SA 5000
P 08 8237 0574
F 08 8237 0555
www.franklinweb.com.au
4
PRESSINGISSUES
AUTUMN 2016
This year we plan to do some exciting new
things with fragrances. Adding a low cost
fragrance on your catalogue can really
enhance its impact. See our story on page
6 about how Chrisco used fragrances in
their bumper Christmas catalogue. Over
the coming weeks we are testing a range
of cosmetics fragrances also, which will
broaden our range and deliver the promise
of your product onto the page.
I’m a stickler for quality and we’ve sourced
some fantastic papers internationally. These
papers work brilliantly with our high quality
inks and deliver sensational results. We’ve
got a range of samples we can show you.
We’re also celebrating record sales in our
POS Division and you can read that story
on page 14 and we’ve had some great
success with our Note Sticks too. See the
story about how Target has used these
innovative add-ons on page 18.
Being a bit of a perfectionist (well okay,
a lot of a perfectionist); I’m always asking
those really difficult questions that no one
seems to have an answer for. And it’s funny
how as the conversation bounces around
the room, suddenly ideas come from the
most unlikely of sources. Often it gets
plenty of laughs, but sometimes it’s an
absolute ripper of an idea. And that’s what
Franklin is all about. Ripper ideas . . .
2015 delivered
A NEW
SALES
RECORD
IN POS
see p14-15 for the story
5
SCENTSATION FEATURE
Chrisco’s Scent-sational
Christmas Catalogue
The whole family reads Chrisco’s Christmas catalogue and
Ms. Ball says that the catalogue is often referred to over
several weeks as family members make their selections.
“Our customers love catalogues. They earmark pages and
can spend days going through the catalogue, touching
it, feeling it (and now smelling it). They pass it onto the kids
so they can see if there’s anything they want for Christmas.
The catalogue is an ideal format too as it’s transportable so
customers can have it with them when they’re sitting down
with a cuppa and dream about what they are going to get
for Christmas. The catalogue is a lot more tangible than
clicking on a website and is definitely our preferred method
of communicating our massive offer to customers.”
Chrisco’s model allows customers to plan ahead and avoid
the mad rush at Christmas. “With Chrisco all of the goods
get delivered in one hit and customers know they have
Christmas sorted and the kids will get their presents and there
will be food on the table. There’s always a chance that
something unexpected might happen at Christmastime like your car breaks down and that money
re
earmarked in your savings for Christmas
c h t o l ea s e t h
rat
will disappear. With our model,
e
c
S
customers have peace of mind”.
ppe
rmint scen
t
Chrisco’s customer base is national and is typically a family
with two or more children. Buying from the catalogue is
an affordable way of paying for Christmas with customers
choosing their products and then making regular payments
throughout the year. The catalogue is also a great time saver.
The Chrisco catalogue contains a staggering number of
leading name products and Ms. Ball says they are months in
the planning with three months for photography alone.
In addition to the traditional Christmas catalogue Chrisco also
produces catalogues for its travel business, home and living
products and toys and gifts. “We also produce a top-up
catalogue that goes out to customers early in the year giving
them the opportunity to order something extra for Christmas”.
pe
Australia’s leading Christmas hamper company Chrisco is one business
that is using scents to entice customers.
A Family Affair
In its latest 108pp Christmas catalogue Chrisco
features a new Disney range of scented bedding
for children, using Celessence fragrance.
To promote the concept Chrisco worked with
Franklin to develop similar scents for the ‘Ariel’
and ‘Frozen’ collections, which feature sheets,
pillowcases, beanbags and teepees. Watermelon
was used for ‘Ariel’ and peppermint for ‘Frozen’.
On each relevant page a swatch of the bedding’s
print carries a scratch and smell scent that closely
matches the actual product.
t ch t o r e l
ea
Scra
s
6
PRESSINGISSUES
AUTUMN 2016
t he
watermelon sc
en
t
e
Robyn Ball, Chrisco’s Marketing Manager says,
“The inclusion of the scented print is definitely
something we will explore again as it adds value
to the catalogue experience and the scratch &
sniff is especially enticing for kids”.
7
SCENTSATION FEATURE
What do chocolate and mango have in common?
Ask Romeo’s Foodland.
Romeo’s Foodland in South Australia is a leader in innovation in the
independent grocery sector so it’s not surprising that when
marketing manager Alan Jones heard about Franklin’s scented inks he decided
to visit Franklin’s head office to check them out first hand.
“Our Franklin account manager Les Webster introduced the concept
of scented inks, so the next time I was in Melbourne I made a point
of visiting Franklin’s where Phil Taylor showed me the entire range,”
says Mr. Jones.
the front of the catalogue with the scent imprinted in a highlighted
circle. This catalogue differed to Romeo’s usual format and featured
six pages with a tabbed insert to draw focus on ‘Romeo’s Everyday
Value’ products.
“I thought it offered us a good point of difference and added another
dimension to our catalogues. We decided to try the scratch and smell
and we’ve had fantastic feedback. Customers loved it, and other
suppliers & retailers have also commented. No other independent
grocery retailer in Adelaide had done it before and it certainly helped
us to stand out from the competition.”
The second catalogue to feature the scented ink was Romeo’s
Halloween promotion, which was full of trick or treat items. For this
promotion Mr. Jones chose a chocolate scent, which was imprinted
on a graphic of a chocolate bar with themed text inviting customers
to ‘scratch and smell here if you dare’ .
The South Australian grocery market is a crowded space and Mr. Jones
says that weekly there are seven or eight catalogues in the letterbox.
“Using the scented ink allowed our catalogue to have a unique point
of difference and to achieve greater cut through”.
The catalogue media channel is extremely important to Romeo’s
and Mr. Jones is always looking to enhance the offer. The first scratch
and smell campaign featured a photograph of a juicy mango on
8
PRESSINGISSUES
AUTUMN 2016
“The scented ink is something that we can apply to a variety of
products. We definitely will do the scratch and smell again,” he
concludes.
ScentSation: The answer’s just under your nose...
Gently rub the mango & chocolate to experience the aromas
9
INDUSTRY UPDATE
60%
Australi
ans age of
d 14
read a c
atalogu +
e
in the la
st week
83%
of
ke
Australians ta nd
flyers a
catalogues,
to the house
brochures in ed mail
with address
57%
of 14-24 year olds
prefer printed
catalogues to digital
communication
Kellie Northwood
Catalogues are the second
most
influential
media channel, after TV, when
sourcing online information
from other media
s
gue
o
l
e
a
Cat ntinu ales
co ive s
r
ild y
to d nd bu loyalt
a er
tom
s
u
c
75%
20 amweinutekes
of
Australians spend up to
reading unaddressed
catalogues, flyers & bro
chures
10
PRESSINGISSUES
AUTUMN 2016
CEO Australasian Catalogue Association
and Executive Director of Two Sides Australia
In Australia over the past few years the focus has been
on targeted distribution of catalogues, but now the
personalisation of content is coming to the fore.
As the old adage goes, information is power and through the
use of data and loyalty programs, retailers today have greater
knowledge around consumer preferences than ever before.
This knowledge delivers the opportunity to be more targeted
with catalogue content and Ms. Northwood says this year the
catalogue media channel will see more focused and personalised campaigns targeted at specific consumer groups.
“For example, a liquor retailer might produce a catalogue that
leads with wine selections for a particular suburb where the
data indicates a large percentage of wine drinkers. For another
suburb the lead story may be boutique beers with wine
appearing later in the catalogue. These changes happen in
the pagination stage of the catalogue enabling content to
be used in a more targeted, focused manner giving greater
value to the catalogue as a media channel,” Ms. Northwood
explains.
Another trend, which is coming out of the US, UK and some
parts of Europe, are personalised coupons and vouchers.
“This is relevant to the grocery sector and it will be interesting to see how brands in the Australian market embrace
these highly successful programs,” she says.
What’s trending in the world of catalogues?
Kellie Northwood, CEO Australasian Catalogue Association gives us the lowdown.
Print that touches all the senses
Hitting the High Notes
Printing technology advances are also poised to further raise
the value of printed catalogues with developments that are
seeing marketers push boundaries with conductive ink,
scented ink and edible papers.
The December quarter delivered a three-year high & volumes
are holding strong for the first quarter of 2016. Ms. Northwood
believes the strength of the catalogue media channel
is being further enhanced as marketers realise the value
of catalogues working in concert with the digital elements
of campaigns.
Conductive ink is one development that has marketers very
excited. Last year Chrysler launched an interactive audio
poster as part of the company’s The Performer campaign,
which was the world’s first re-targetable print advertisement.
Consumers could play the piano in the poster to hear the
sounds of the Chrysler 300 CC on their smart phones.
Sensory marketing is big news and businesses from hotels
and car companies to banks are creating signature fragrances
that are used across various customer touch points. You
can read our scent-sational stories (pages 6-9) to see how
Franklin is applying this technology to its clients’ catalogues.
Ms. Northwood says, “sensory marketing is very strong in
Europe at the moment. It allows reaffirmation of the brand
- every time you engage with a brand it looks this way, feels
this way, sounds this way, smells this way”. Applications are
also being developed where you can embed the flavour of a
product in dissolvable papers and invite consumers to break
off a corner to have a taste.
“Whereas TV and some of the other
established media tend to clash or overlap
with digital, catalogues are a perfect
navigator to digital. We’ve seen some great
success stories where catalogues raise
awareness and push people onto digital.
We expect to see more integrated
campaigns this year where catalogues
play a lead role,” she concludes.
11
FOCUS ON ADELAIDE
Radio Rentals reveals all
Buy One Get One 1/2 Price
South Australia’s biggest electrical retailer Radio Rentals typically uses catalogues for
letterbox drops, but in December, after Christmas, the company chose to produce an
8pp newspaper insert catalogue to promote its massive ‘buy one get one ½ price’ sale.
What is innovative about this catalogue? It is sealed. This mechanism creates
anticipation and provides an interactive experience for the reader, as they have to
physically tear the catalogue open, along the perforated edge, to reveal the savings.
Les says, “The sealed tab is an innovative approach and it’s proven to engage
customers. We’ve done a sealed catalogue previously for Radio Rentals and that
worked well so the company decided to use the same concept for its post
Christmas promotion”.
Cheap as Chips
There’s always something new
Australia’s premiere discount variety store’s motto is ‘there’s always something
new’ and catalogues are a great way for the company to get its message
out to consumers.
Cheap as Chips opened its first store in Morphett Vale, a suburb in Adelaide,
in 1983. Today there are more than 24 stores in South Australia plus expansions
into regional Victoria and NSW.
Franklin’s LES WEBSTER is the driving force behind our business
in Adelaide. Since Les has been on the ground we’ve WON SOME GREAT
ACCOUNTS and produced a range of INNOVATIVE catalogues.
In this feature Les shares with us some of the RECENT CATALOGUES
we’ve produced for a diverse group of customers.
This privately owned Australian company employs over 800 people and prides
itself in stocking merchandise that is cheap in price, but not quality. Its weekly
catalogues, which vary in size from 4pp to 10pp, are a proven platform for
communicating hot deals and themed promotions. The catalogues are also
used to drive consumers to the company’s website.
“Catalogues are the main form of marketing for Cheap As Chips and we
produce around 900,000 catalogues a week for them,” says Les. “When you
have a range as vast as Cheap As Chips, catalogues are a great vehicle for
drawing specific focus on certain product ranges and theming promotions.”
Snowys
Outdoors made easy since 1995
South Australia’s favourite camping & outdoor retailer has
been a leader in the Adelaide retail scene since opening its doors
in 1995. With a massive 2000m2 store in Keswick, 1km from the
CBD, Snowys has a vast range of merchandise from tents, gazebos,
sleeping bags & portable fridges to footwear, backpacks & clothing.
Snowys stocks leading brands such as Coleman, Black Wolf,
Oztrail, Primus, Companion, OzTent, and Sea to Summit and
uses catalogues to promote its range, along with other media
channels including radio and press.
In December Snowys produced a 24pp catalogue with the tag
“put your feet up this summer”. This catalogue featured everything
you need for a no-fuss camping holiday.
Les says, “This letterbox drop catalogue worked very well for
Snowys and allowed them to showcase a comprehensive range of
products capitalising on the Aussie love of the great outdoors”.
12
PRESSINGISSUES
AUTUMN 2016
13
POINT OF SALE
Way
FRANKLIN’S
POINT OF SALE
REACHES
NEW HEIGHTS
OUR FANTASTIC
SUBSTRATE SAMPLER
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Delivering outstanding quality lands big contracts.
A year after re-launching our new point of sale (POS)
division and installing the brilliant Anapurna 2500i 2.5m
printer, we are breaking sales records as retailers see the
great products we are producing and the fantastic results
of working with our dedicated POS team.
Success is never one-dimensional. We don’t only produce great
quality POS. We also manage all your POS needs, which means you
don’t have to use various suppliers – we can produce everything
you need, and ensure each item is delivered to the right place, on
time, every time.
We pride ourselves on providing an exceptional product and quality
underpins everything we do. Delivering outstanding quality lands
big contracts and Franklin is producing POS materials, as well as
catalogues, for some of Australia’s biggest retailers including
Chemist Warehouse, Supercheap Auto and BCF.
And if we also produce your catalogues you can be assured of
consistency in quality across your suite of marketing collateral
removing the headaches that can arise when you are juggling
multiple jobs with multiple suppliers.
What’s in our POS grab bag? Everything you can imagine - posters,
wobblers, shelf strips, bin headers, bat wings, shelf talkers, security
gates, lightboxes, standees, counter stands, display stands, direct
mail, tickets and more…if it’s POS we can produce it. And if it hasn’t
been done yet all the better; innovation runs through our veins. If it
can be printed we can do it.
In our POS engine room is the Anapurna 2500i, a large format printer
that is capable of printing on both flexible & rigid materials suitable
for indoor and outdoor applications. This versatility gives our clients
a staggering array of options for producing high quality, visually
engaging POS collateral.
Our success is driven by a unique combination of our POS experts,
leading edge technology, purpose-built POS management system
and the experience of working with Australia’s top retailers over
many years. You can have absolute confidence that we will deliver
on your POS needs. At Franklin there are no half measures.
“We know we can rely on Franklin to deliver
top quality POS ... fast. ”
“POS is the key to driving the buzz at the Supercheap Auto Bathurst 1000…
and to creating excitement in almost 300 stores across Australia and New Zealand.
“Franklin produces all our POS requirements, from collectable posters & ‘tear off’
countdown pads for special events, to aisle wings, bag stuffers, wobblers and price tickets.“
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15
NOTE STICKS FEATURE
Yay for Note Sticks
Franklin’s Note Sticks help customers engage with Target on the retail journey.
Iconic retailer Target has implemented various new initiatives that
put the customer at the centre of its strategy to deliver a connected
retail experience across digital and in-store.
As part of this strategy, Target has rolled out digital in-store kiosks
across 42 stores. These kiosks give customers access to the entire
Target product selection and allow customers to order items that
aren’t ranged in their specific store. The kiosks are proving popular
particularly with customers in Target Country locations.
In its Yay for Summer catalogue Target employed Franklin’s Note
Sticks on the front cover inviting customers to “shop our digital
in-store kiosk now”. This catalogue was also used to promote the
new Target iPhone App, which is designed to make shopping at
Target easier and more enjoyable.
The Target iPhone App is integral to Target’s connected retail
strategy and allows customers to interact with Target in new ways.
The company is also expanding its delivery options so customers
have complete flexibility over when, where and how they receive
their goods.
16
PRESSINGISSUES
AUTUMN 2016
Target chose to feature Note Sticks on the front cover of its Yay for
Christmas catalogue also to communicate to customers the new
Target personal shopper service called Style Me!. This Note Stick
was the mechanism to invite customers to book a complimentary consultation at a selected store. Both the Yay for Summer and
Yay for Christmas Note Sticks were personalised for specific stores
where these services are available.
The Note Sticks are another touchpoint in customer engagement
and provide a unique & personal aesthetic to the catalogue. They
also add a new physical dimension, enhancing the tactile aspect.
Franklin’s innovative approach to creating catalogues and valueadds like the Note Sticks, allows retailers to create new opportunities
through which to engage with customers on their retail journey. At
every point of that journey customers are interacting with your brand.
Ask us how we can help you create a
memorable experience for your customers that will
support your brand values and drive sales.
17
YOUR WORK
Two-in-one hits the mark.
In the lead to Christmas BCF, the boating, camping & fishing experts,
chose to feature two catalogues in one,
under the central theme ‘Make Summer Perfect’.
Catalogues have been a part of BCF’s marketing mix for
many years and their customers respond well to the 2-in-1
format, which BCF has used before. The ‘Perfect Camping
Deals’ & ‘Perfect Fishing Deals’ catalogues featured 8pp,
with the ‘Perfect Fishing Deals’ printed 20mm wider,
creating a stand out insert.
This 2-in-1 format gave customers the opportunity to
indulge in their passion and to hang onto the catalogue
that’s of most interest to them. A call to action was also
used on the wider catalogue’s tab inviting customers
to ‘pull out for perfect summer fishing deals’, further
highlighting the differentiation between the catalogues.
Using this format enabled BCF to focus on different
customer segments during the busy pre-Christmas
season and give them a priority in their own right.
Splitting the catalogues in key business streams meant
BCF could showcase a comprehensive range of products
delivering on the promise to ‘Make Summer Perfect’.
Catalogues play leading role
in homewares marketing.
Under the umbrella of the Homewares Group sits leading brands
Your Habitat, Minimax & General Trader. The company’s Marketing Manager
Greg Mount says the Group uses catalogues as its primary
marketing device, producing catalogues throughout the year for each of its brands.
“In a nutshell catalogues are a vital piece of our marketing
strategy,” says Mr. Mount. “Often store windows, press, TV
and all those other components hang off what we are
doing in the catalogue. They have a strategic place in our
marketing makeup and often set the direction.”
Mr. Mount says there are multiple benefits with the printed
catalogue media channel. “Firstly it’s visual and our
customers are accustomed to seeing products displayed
in this way. Our loyal customers are so attuned to the
catalogue being part of their purchasing patterns that
they anticipate it and often we will get emails from them
asking when the catalogues are coming out”.
The Homewares Group uses letterbox drops for the bulk
of their catalogue distribution, but they also direct mail
catalogues to their database of high-spending & frequentbuying customers. Catalogues are available in-store too.
February’s Your Habitat catalogue featured a wrap-around
ribbon on the cover of this large format 16pp high quality
production. Mr. Mount says the wrap-around device was
used to draw focus on special offers. “We have a really big
push on those first few days of the sale and the ribbon
enables the extra discount message not to get lost in the
busyness of the rest of the sales catalogue”.
The Homewares Group uses catalogues to target key
purchase & gifting periods including Christmas and
Mother’s Day. Catalogues are also used to promote midyear & seasonal sales. “We produce catalogues frequently
as they allow us to continue the conversation with our
customers in a format that is proven to be successful,”
concludes Mr. Mount.
18
PRESSINGISSUES
AUTUMN 2016
19
YOUR WORK
Home Lottery
Win a Luxury Home
Everyone wants to live mortgage free and Home Lottery’s big first prize is a luxury home
in Adelaide’s Somerton Park valued at over $1.6m. Home Lottery raises funds for the
Hospital Research Foundation and there’s a 1 in 12 chance of winning one of the 5,664
prizes on offer. What fantastic odds! This 12pp glossy, high quality catalogue not only
features the prize pool of luxury cars and holidays, but also uses the back page to inform
readers of the wonderful work the Foundation does.
Kathmandu
Adventure Travel Sale
Catalogues come in all shapes and sizes. For its summer sale Kathmandu chose a compact format with panels that
unfold like a banner allowing readers to easily view the selection laid out before them. Each panel is themed, for example
“Be Mountain Ready. Nepal” or “Kayak. Hike. Bike. Turkey” and features specific adventure clothing and equipment.
Set on a glossy white background, each panel features a scenic photograph with the type reversed out in white and
deep etched products, giving the catalogue a clean, uncluttered feel, yet showing the diversity of the range.
Plush
January Sofa Sale
20
PRESSINGISSUES
AUTUMN 2016
In this 12pp catalogue Plush presents a range of leather and fabric sofas all at 50% off!
High quality photography and a clean layout allow Plush to reinforce the brand’s
quality message and to emphasise the great value of these sale items. Plush also uses
the catalogue to promote its Breatheclear range, which has been specially developed to
provide protection against dust mites and inhibit bacterial growth, mould & mildew.
Angus & Coote
Stocktake Savings
Set on a bright white glossy stock, this 8pp catalogue showcases a range of silver
and gold jewellery including rings, necklaces, bracelets and pendants. There’s also a
selection of watches for men and women with a fantastic ‘buy one get one free’
offer on Elite ladies watches. The catalogue’s design cleverly uses squares of black,
red and white to highlight particular pieces, drawing the reader’s attention.
21
STOP THE PRESSES!
YOUR WORK
Ted’s cameras
Merry Cashback
This 16pp Christmas themed glossy catalogue showcases the sensational range
of cameras available at Ted’s along with great cash incentives – up to $500 cashback,
plus VISA credits and EFTPOS cards. Ted’s Merry Cashback invites customers to
get snapping over the holidays with big name camera brands including Canon, Nikon,
Olympus and Fujifilm at great price points. There are cameras for the
novice with easy point and shoot models as well as a range of high-end
camera gear for the professional. Plus there’s a range of cool underwater
cameras and Polaroids for those who want instant prints.
Fabulous Fluorescents
Following the fantastic release of our glitter & fluorescent
promotion last year, we are now running fluorescent colours
on a variety of Point of Sale work like this eye-catching
Chemist Warehouse poster. Chemist Warehouse is always
an early adopter when it comes to innovation with POS
and catalogues.
We’ve been producing their ticketing in fluorescent
colours and now they’ve expanded to include
fluorescent on their in-store shelf cappings and batwings. Next it will be the catalogues!
Fluorescent colours really liven up your marketing
collateral and are an easy way to differentiate your
look and help you stand out from the crowd.
Furniture Galore
Summer Sale
This large poster catalogue sizzles with great savings on a huge range
of stock. Using the colours of summer with aqua blue backgrounds, flaming
sun motifs, and bold, fiery red type, the Furniture Galore Summer Sale
catalogue unfolds into a giant poster brimming with savings of up to 50%
across lounge, dining and bedroom suites.
22
IF YOU'D LIKE TO SEE SOME OF THE
HOT NEW SAMPLES WE'VE PRODUCED,
WE'D BE HAPPY TO POP AROUND
& SHOW HOW YOU CAN USE OUR
FLUORESCENT INKS VERY EFFECTIVELY
ON YOUR POS & CATALOGUES.
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simply follow your nose to franklin