capabilities - McWilliams Creative

C A PA B I L I T I E S
PRESENTATION
McWILLIAMS CREATIVE GROUP
A B O U T M C W I L L I A M S C R E AT I V E G R O U P
M C W I L L I A M S C R E AT I V E G R O U P is a group of experienced independent team
members each with specialized talents. We are a virtual ad agency and marketing
communications firm. John McWilliams is the founder of the group, and the
principal creative director, graphic designer and chief client contact.
Creative has always been at our core. And, the knowledge to drive that creative
with solid research, strategy and marketing principles helps contribute to great
work that gets great results.
Brand development and awareness has always been one of our key focal points.
Whether we are re-branding a company, launching a new product or developing
a web presence, we believe in focusing on brand look, feel, voice and presence
across all components of a marketing campaign to build memorability, increase
awareness and elicit response and action through consistent, thought provoking
messaging and imagery.
J O H N M C W I L L I A M S , the founder of McWilliams Creative Group, has over thirty
years of experience in brand development. His skills in concept development,
creative direction, graphic design, writing and project management are brought
to bear on all McWilliams Creative Group projects. He has earned numerous
awards including the AIGA, Communicator Crystal, IABC and APEX awards for
graphic design and art direction. He is a graduate of Carnegie Mellon University.
THE GROUP
CHRISTINA FRENCH
Concept Development, Content Development, Strategic Planning
CY N T H I A N AVA D E H
Public Relations and Content Development
S AV V I O R T E C H N O LO GY S O LU T I O N S
Web and Software Development
CHUCK BEARD
Art Direction and Graphic Design
McWILLIAMS CREATIVE GROUP
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O U R C R E AT I V E P R O C E S S
O U R C R E AT I V E P R O C E S S begins with our genuine interest in and understanding of
a client’s mission, goals and product/service. Our learning curve is short. Many
times the learning experience encompasses research, field work, customer phone
interviews, facility tours, riding along with truck drivers, focus groups, pointof-sale reviews, or any important aspect of your business. Years of experience
in many different categories of business allows for nimble idea generation, and
having production channels in place allows us to produce work efficiently and cost
effectively. There’s some magic involved too, but that’s classified information. You’ll
just have to experience our creative process for yourself.
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Total Immersion
1
3
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RESEARCH
Initial Client Contact
?
Client Questions
INPUT SESSION
CLARIFICATIONS
Strategic
Creative
Development Marketing
Collateral
Direct Mail
Media
P.O.S.
Web
Advertising
P.R.
Sales
Promotion
Results
3
CLIENT EXPERIENCE
M C W I L L I A M S C R E AT I V E G R O U P has a breadth of clients and a depth of knowledge in their various
business categories. By not being specific to any one discipline or medium, we offer clients
a flexible and objective team of experienced marketing professionals, designers, writers,
programmers and any other talent a communications effort may need. Below is a partial listing
of current clients and clients we have worked with.
FINANCIAL
R E TA I L
H E A LT H CA R E
PNC Financial Services Group
Giant Eagle
Clarion Hospital
Federated Investors
GetGo
UPMC
Henry Armstrong Associates
Market District
Adagio Health
Dragonswood Advisors
Eat’n Park Hospitality Group
St. Barnabas Health System
NovoSource
M A N U FAC T U R I N G
PROFESSIONAL SERVICES
Elkhart Brass
Microbac Laboratories
S P O RT S & E N T E RTA I N M E N T
MSA
Alpern Rosenthal
The Pittsburgh Steelers
Heinz North America
Paragon Foods
Heinz Field
H.J. Heinz
U. S. Steel Corporation
N OT F O R P R O F I T
Red Ribbon Soda
The Salvation Army
The Dick’s Sporting Goods
Pittsburgh Marathon
Girl Scouts of SWPA
T R A N S P O RTAT I O N & LO G I S T I C S
PNC Foundation/Grow Up Great
PGT Trucking
Extra Mile Education Foundation
Genco
Lutheran Service Society
Pitt Ohio
American Ireland Fund
YRC Regional Transportation
Heritage Community Initiatives
USF
Ward Trucking
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BUSINESS TO BUSINESS EXPERIENCE
M C W I L L I A M S C R E AT I V E G R O U P H A S E X T E N S I V E E X P E R I E N C E I N B 2 B M A R K E T I N G , sales and product
introduction. We have focused industry expertise in conducting necessary research, developing
message and launch strategies to support multi-channel rollout.
S A M P L E I N D U S T RY CAT E G O R I E S
• Industrial Manufacturing
• Transportation, Trucking, Logistics
• Homeland Security Detection Technology
• Laboratory Testing
• Financial Services
• Accounting and Payroll Solutions
• Healthcare High Technology
• Environmental Engineering
• Specialty Metals Manufacturing
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FINANCIAL WORK
P N C F I N A N C I A L S E R V I C E S G R O U P - C O L L AT E R A L & S A L E S S U P P O RT
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FINANCIAL WORK
P N C F I N A N C I A L S E R V I C E S G R O U P - P O I N T- O F S A L E
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PROFESSIONAL SERVICES WORK
A L P E R N R O S E N T H A L - A D CA M PA I G N S & W E B S I T E
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PROFESSIONAL SERVICES WORK
M O N A LO H B A S I N E N G I N E E R S - C O L L AT E R A L K I T & W E B S I T E
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M A N U FAC T U R I N G W O R K
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M A N U FAC T U R I N G W O R K
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H E A LT H C A R E W O R K
Biography:
Results
U P M C S P O RT S M E D I C I N E
Ron DeAngelo, M.Ed., L/ATC, CSCS
“My daughter wants
to play strong!”
Deborah Stewart, mother of
a 15 year-old tennis player
“Our daughter had reached a level of junior
competitive tennis where it was no longer enough to
just go out on the practice court and hit. She had to
back it up with core strength, agility, and endurance
training to avoid injuries. Ron’s team specifically
tailored a program to accommodate my daughter’s
particular type of physical activity. The focused
training and physical workouts have contributed to
my daughter’s mental toughness on and off the court.
The added advice on nutrition, hydration, muscle
recovery and the importance of stretching has been a
Godsend.”
“I want to stay ahead
of the competition.”
Kevin Orie,
Former professional baseball player
“The staff, along with a state-of-the-art facility at
UPMC Sports Performance, paved my road for
athletic success and durability. My career was greatly
enhanced by their modern training techniques and
dedicated professionals. I always felt prepared and
ahead of my competition. I have not come across
a more advanced and effective program in my
fourteen-year baseball career, and urge others to take
advantage.”
More WIC please.
“I want to cross
the finish line.”
Christina French,
Publisher and runner
“When I first came to UPMC Sports Performance, I
literally could not touch my toes. My lack of flexibility
was destroying my dream of finishing a marathon by
my 30th birthday. I was only a “weekend” runner to
begin with, so my initial over-training caused Achilles
tendonitis due to lack of flexibility in my hamstrings
- nearly destroying my dream to cross the finish line.
Ron worked with me on a personalized program that
improved not only my running performance, but also
my overall posture, strength, and well-being. Thanks
to Ron and his team, I crossed the finish line in San
Francisco on July 30, 2006 with great strength and no
injury.”
Ron De Angelo, a Performance Enhancement
Specialist, started his career over 25 years ago as a
fitness specialist. In 1984, Ron headed into the sports
medicine field and continued on to refine training
practices for speed and agility in 1990.
WIC for Nutritious
Food Options.
In 1997, along with Cris Carter and Bill Welle,
Ron founded the Cris Carter’s FAST Program. This
facility has trained over 1,000 scholastic, collegiate
and professional athletes in the areas of speed, agility,
quickness, strength, and power.
1-800-WIC-WINS
“I want to play ball.”
In 1998, Ron became the Strength Coach for the
Toronto Raptors Basketball Club, NBA. During his
tenure with FAST and the Raptors, Ron trained over
25 professional NFL players, over 25 professional
NBA players and a number of NFL All-Pro and NBA
All-Star athletes. Throughout his career, Ron has
trained top-ranked players for both the Women’s and
Men’s Professional Tennis Tour.
Center for Sports Medicine
UPMC Sports Performance Complex
3200 South Water Street
Pittsburgh, PA 15203
Results:
A D AG I O H E A LT H - O U TD O O R A D V E RT I S I N G
Helping Every Athlete
Get There
Through Peak Sports
Performance Training
A program of Adagio Health
In October, 2004, Ron was named the Director of
This project is funded, in part, underSports
contract
withfor
the
Pennsylvania
Department of Health using
Performance
UPMC
Sports Medicine.
Glen Kolod,
funds
by the U. S. Department
ofUPMC
Agriculture.
WIC is an
equal opportunity provider.
Through the
Sports Performance
training
45 yearsprovided
old
“Basketball is one of my favorite hobbies. But about
two years ago, I was in so much pain that I couldn’t
even run the length of the court. I was suffering from
paralyzing back pain, knee pain, and plantar fasciitis
in my feet. Thanks to a program of both strength and
flexibility work with Ron’s team, I now play ball the
way I want to - with no pain at all.”
program, Ron and his professional staff’s services are
now available to all levels of athletes from the weekend
warrior to the high school, collegiate, or pro athlete.
T H E V I L L AG E S AT S T. B A R N A B A S - D I R E CT M A I L
A S K D O CTO R G - B R A N D , LO G O & W E B S I T E
21
LO G O A N D B R A N D W O R K
F I R S T
A N N U A L
at t
he
ty At Th
ar
–
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