2011 Annual Report - Baton Rouge Area Sports Foundation

2011 in Review
2011 Major Events based on Estimated Economic Impact > $1.0 million

February 26-27 – Baton Rouge Soccer Association Red Stick Recreational XX: $2.56 million
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February 26-27 – USSSA Tiger Town Showdown VII: $1.10 million
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April 30-May 1 – AllState Sugar Bowl Soccer Tournament: $1.20 million
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May 7-8 – Breast Cancer Awareness Fast Pitch Softball Tournament: $1.01 million
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May 27-29 – USSSA/Global Governor’s Games Baseball Tournament: $2.52 million
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June 24-26 – ASA Gold Territorial Fast Pitch Softball Tournament: $1.01 million
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July 20-24 – ITA Tiger Rock Taekwondo World Championships: $2.29 million
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October 15-16 – Baton Rouge Soccer Association United Cup: $3.30 million
2011 Amedisys Mardi Gras Mambo Review
On February 5, 2011, the Baton Rouge Area Sports Foundation hosted the 13th annual
Amedisys Mardi Gras Mambo 10k and 1 Mile Fun Run and set a new record for runners
registered in the event. Over 1,300 runners registered for the 2011 Mambo, far exceeding
previous records. The spirit of Mardi Gras was definitely in full swing as participants
“mamboed” their way through the new race course, winding through the LSU campus, past
University Lake, and finishing near the LSU Natatorium.
2011 Overall Amedisys Mardi Gras Mambo Champions:
Overall Male: Kevin Castille: 30:29
Overall Female Winner: Jackie Pearce: 39:53
Thanks to everyone who registered and participated in the 2011 Amedisys Mardi Gras Mambo and
a special thanks to all of our sponsors:
Join us again on February 25, 2012 for the 14th Annual Amedisys Mardi Gras Mambo!
We look forward to seeing you there!
2011 Baton Rouge Area Sports Foundation Annual Report
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2011 BRASF Marketing and Public Relations
Due to the gracious support of our media sponsors, the Baton Rouge Area Sports Foundation was able to significantly increase
organizational awareness and interaction with the community through our advertising, public relations and social media efforts
in 2011. Thank you to Guaranty Broadcasting, Baton Rouge Business Report/225 Magazine and Lamar Advertising for their continued support of the Sports Foundation.
Website Statistics - BRASF.com
Social Media Statistics
Visitors: 7,286 per month
Page Views: 9,820 per month
Pages per visit: 3.09
Likes on Facebook: 350
Twitter followers: 190
Time on site per visitor: 1 minute, 54 seconds
Ad in Dec. 2011 issue of 225 Magazine
2011 Baton Rouge Area Sports Foundation Annual Report
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2011 BRASF Marketing and Public Relations
More advertising from 2011 via the Baton Rouge Business Report and 225 Magazine
Baton Rouge Business Report Ads
Ad in January 2011 issue of 225 Magazine
2011 Baton Rouge Area Sports Foundation Annual Report
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THEY WILL BE BACK!
In 2005, Baton Rouge hosted the United States Bowling Congress Open Championships and, after six
months of competition and an influx of 65,000 bowlers over six months, the event left
approximately $70 million here in our community.
In February of 2012, USBC brings the Open Championships back to the Baton Rouge RiverCenter. The
2012 tournament is expected to draw 70,000 bowlers and bring an estimated $100 million of
economic impact to the Baton Rouge area. USBC, bowling’s national governing body as recognized by
the US Olympic Committee, is the largest athletic travel group in the world. It comprises over 3,000
local associations and the organization’s membership exceeds 2 million bowlers.
Construction Pictures from December 2011 at the Baton Rouge RiverCenter Exhibition Hall
2011 Baton Rouge Area Sports Foundation Annual Report
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Performance Measure Review (2007-2011)
Below is a year-by-year breakdown of the performance measures the Baton Rouge Area Sports Foundation has used to
quantify and evaluate the performance of our organization. There are three measures of note: number of athletes that
participate in Sports Foundation supported events, the total travel party that each event generates, and the yearly
Estimated Economic Impact of these events on our community.
In total, BRASF has generated over $140 million in economic impact since 2007.
Year
Total Budget
Athletes
Travel Party
Total Economic Impact
2007
$250,000
24,091
66,213
$25,893,420
2008
$250,000
25,384
77,046
$20,660,528
2009
$250,000
39,004
120,423
$33,761,952
2010
$240,000
34,626
111,916
$31,094,826
2011
$240,000
32,720
110,382
$30,081,555
TOTAL
$1,230,000
155,825
485,980
$141,492,281
140,000
120,000
100,000
80,000
Athletes
60,000
Travel Party
40,000
20,000
0
2007
2008
2011 Baton Rouge Area Sports Foundation Annual Report
2009
2010
2011
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THANK YOU!
On behalf of our staff and Board of Directors, thank you to our founders, sponsors, community
partners and local sports coordinators who make possible our mission to positively impact the city
of Baton Rouge through the industry of sport.
BATON ROUGE SOUTH
BREC
Baton Rouge Police/EMS
LSU Athletics
Southern University Athletics
Louisiana Restaurant Association
Baton Rouge Area Chamber
Baton Rouge Lodging Association
Club South Runners
Baton Rouge River Center/SMG
USSSA/Sports Productions
ASA Softball
Baton Rouge Soccer Association
Baton Rouge USBC
Capital Area YMCA
Volleyball Baton Rouge
USA Dance - Louisiana Gumbo Chapter
2011 Baton Rouge Area Sports Foundation Annual Report
USA Track & Field - Southern Assoc.
Baton Rouge Community Tennis Assoc.
Happy’s Running Club
FORGE Racing
Baton Rouge Ultimate
Baton Rouge Rugby Club
Claim Your Journey/Run Louisiana
Team Automotive Sportsplex
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Parting Shots from 2011...
Baton Rouge Soccer
Association United Cup
Play Dirty Adventure Race
ASA Gold Territorial Fast Pitch Softball
Tiger Rock Taekwondo World Championships
FORGE Trail Series
2011 Baton Rouge Area Sports Foundation Annual Report
2011 Amedisys Mardi Gras Mambo 10k & One Mile Run
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