for PAssion ez-link Card members

PAssion ez-link Card
(A membership programme of the People’s Association)
Introduction
Design of the PAssion ez-link Card
Ordinary Members
Grassroots Leaders and staff
Design of the PAssion ez-link Card
What is PAssion Card?
A NEW Membership Card Of PA
With Unprecedented Value!
Benefits of PAssion Card
Enjoy
Exclusive discounts at all
105 Community Centres/ Clubs
courses, activities and facilities.
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Benefits of PAssion Card
Enjoy discounts at over
1000 PAssion Merchants
outlets
PEOPLE’S ASSOCIATION  MARKETING & NETWORKING UNIT WWW.PASSIONCARD.COM.SG
Impactful PAssion Merchants
Benefits of PAssion Card
• Cathay Cineplexes Promotion for PAssion Card
Members from 01Apr 2010 – 31Mar 2011
- $7 per ticket
- Free promo-sized Popcorn with every pair of
tickets purchased
5-year Membership Fees
• Principal Card: $12.00 (18 to 59 years old)
$10.00 (below 18, 60 & above)
• Supplementary Card: $10 (Spouse)
• Supplementary Member: FREE (18 & below)
PAssion Card Members
TOTAL PAssion Members
825,095
as at end Oct
Why CEPAS?
Objective
To bring about a quantum leap in terms of
functionalities and benefits in our
current PAssion Card Programme.
Increase Functions
Increase Functions for PAssion Card
Experience the convenience of
‘Contactless’ card payment
•Transit (MRT, Buses, SMRT Taxis)
•Retail outlets
•Motoring (ERP, Selected Car Park)
•Ez-rewards Points
•CCs (Additional 2% off)
Increase Benefits
Increase Benefits for PAssion Card
Earn EzRewards points and qualify
for discounts at EzRewards
Merchant Outlets
Increase Benefits for PAssion Card
Partnership with Diary Farm Singapore Group(DFSG) –
An exclusive Loyalty Programme (TapForMore Points)
for PAssion ez-link Card members
PAssion Card members can earn and redeem TapForMore
Point Points and exclusive promotion at all Cold Storage,
Market Place, Shop n Save, Giant and Guardian.
Time to time, members can earn 10x bonus points for
purchases.
CEPAS’s as a
payment and
tracking platform
Collaborate with Partners
to create more awareness
and publicity
Publicity via PAssion Card Channels
Publicity via PAssion Card Channels
Weekly Email Blasts – 100k
Dedicated EDM – 100k
Publicity via PAssion Card Channels
PAssion Card Facebook Page – 11k Members
www.facebook.com/PAssionCard
Publicity via PAssion Card Channels
PAssion Card Website – 250k Views
(monthly)
Dedicated e-banner on
PAssion Card Website
Dedicated page on Exclusive
Deals by DFSG on PAssion Card
Website
Publicity via PAssion Card Channels
PAssion Newsletter – 180k
(every quarter)
PAssion Light - box (44pcs)
Publicity via PAssion Card Channels
PAssion Card iPhone App (coming soon)
Promote e-payment
in CCs
Summary: Benefits of CEPAS
i. Increase Functions and Benefits
Despite having an increase in the card functions, the
production and service fee of the PAssion Card
decrease.
ii. Capitalise on CEPAS’s technology as a payment and
tracking platform.
iii. Synergise with partner to create more publicity and
awareness of the PAssion Card Programme.
iV. Promote e-payment in CCs
THANK YOU