final report of the fair

FINAL REPORT OF THE FAIR
BASIC INFORMATION
Edition:
Date:
Venue:
Guarantors:
26th
19th – 24th April 2016
Incheba Expo Bratislava
The Minister of Transport, Construction and Regional
Development of the SR
The Minister of Economy of the SR
Professional Cooperation:
Craft of Vendors and Car Services SR
Marína Ltd. Driving School
BECEP
Media Partners:
Zoznam.sk website
Advertising Partner:
OMV SLOVAKIA
Number of Direct Exhibitors:
Foreign:
National:
Area Gross:
Accompanying Programmes:
Number of Visitors:
Number of Participating Brands:
Number of European Premieres:
Number of Slovak Exhibition Premieres:
Participating Countries:
139
17
122
40 000 m2
6 000 m2
197 816
40
2
71
Czech Republic, Austria, Great Britain,
Poland, Slovakia
OPENING CEREMONY
The opening ceremony of the Bratislava Motor Show 2016 took place on 19 th April
2016 in the premises of the EXPO CLUB. Invitation to the opening was accepted by
the former President of the Slovak Republic Ivan Gašparovič, State Secretary of the
Ministry of Transport and Regional Development SR Arpád Ersék, State Secretary of
the Ministry of Defence SR Marián Salóň, State Secretary of the Ministry of Interior
SR Rudolf Urbanovič, president of the Automotive Industry Association of SR Mr.
Juraj Sinay, CR ambassador in SR Mrs. Lívia Klausová and other leading
government officials and members of the diplomatic corps accredited in Slovak
Republic.
The guests at the opening ceremony were spoken to by the general director of
Incheba, Inc. Alexander Rozin, State Secretary of the Ministry of Transport and
Regional Development SR Arpád Ersék, president of the Automotive Industry
Association of SR Mr. Juraj Sinay and the former President of SR Mr. Ivan
Gašparovič. In their speeches, all of the stated sirs highly appreciated the quality and
creative form of presentation of the exhibition stands and number of presented
brands.
The final words of their speeches were addressed to all exhibitors, wishing them lots
of business success and signed commercial contracts and then the 26 th edition of the
Bratislava Motor Show was ceremonially opened.
After the end of the opening ceremony the guests, together with the former President
of SR Mr. Ivan Gašparovič, went to the fair and admired the individual exhibition
stands.
During the course of the fair, the Motor Show was visited by many more interesting
personalities from political, cultural and social life.
EXCLUSIVE SALON
The Exclusive Salon exhibition is an original concept which aim is to show the visitors
the many interesting things about world of rich people. For a couple of days the
exhibition hall turned into romantic seaside resort in which boats were anchored,
fantastic models of cars were parked and even a helicopter was to be seen.
All the right accessories for yachtsmen, pilots or lovers of strong engines were also
presented.
Within the Exclusive Salon exhibition the attention of visitors was drawn mainly to
delicacies from luxury brands Bentley, Lamborghini, Rolls Royce, or Aston Martin.
ACCOMPANYING PROGRAMME
The accompanying programme of the fair was divided in two categories – aimed at
professionals and aimed at wide public. For wide public there were daily test drives,
in cooperation with the BECEP and driving school Marína the rollover simulator,
crash simulator and crash tests, there was also the very popular tuning season
opening, autograph signing and exhibition performances of popular motoring
personalities, cultural programs and fashion shows within individual stands or exhibits
of veterans in halls A1 and D.
The premises of Expo Club on Thursday 16th April 2016 witnessed the ceremonial
announcement of results of the competition JUNIOR AUTO MECHANIC 2016 and
handover of the challenge cup of the Ministry of Education, Science, Research and
Sport of SR. The current edition registered a record-making number of students from
more than 50 high schools from the whole Slovakia. The mission of the competition is
to promote the craft amongst wide public, interconnect the cooperation between
employers and schools and last but not least, between pupils as well. The free area
D hosted the Big Courier Test that was joined by 14 utility vehicles provided by
importers of individual brands and representatives of the biggest courier services
Carexpress, DHL, DPD, FedEx, GLS Slovakia, ReMax, Slovak Post and SPS
operating in Slovakia. The outlined track at the exhibition grounds simulated the
routine manoeuvres during driving in the city traffic. All the test participants could try
out starting the car, braking capacities, control of the car within slalom, reversing,
orientation and view from the vehicle. Participating couriers consider this event a
unique possibility to try out what the market currently offers.
Organized by the Marína Driving School, the highly anticipated Crash tests took
place on Saturday 23th April 2016. This unique event organized in Slovakia once a
year during the Bratislava Motor Show attracted the interest of both professional and
wide public. 3 crashes were demonstrated during the day – “Crash Test Vehicle –
Pedestrian”, “Crash Test Vehicle – Cyclist” and “Crash Test Vehicle – Vehicle” that
took place together with samples of vehicle extrication by the Rescue Fire
Department. Interest in this event was proved by the high visit rate of the
accompanying event.
Such way the Crash Tests demonstrated to visitors real consequences of vehicle
crash with various types of obstacles; puppets with real human proportions and
weights were used for this purpose and authenticity of the crash. The event was of
preventive nature with the aim to appeal to the road users to behave with discipline
and caution on the roads.
On Sunday 24th April 2016 the free area E hosted the already 15 th edition of the
Tuning Season Opening. The event caused a huge interest of all auto tuning fans
that presented more than 100 tuned cars. The success of the show was underlined
by high visit rate on the free area. At the end of the event spectators chose three
most beautiful tuned cars via voting whose owners were awarded.
COMPETITION EVALUATION
On the first day of the fair a competition was made for the most communicative
exhibition stand and for the Motor Show Award 2016. Awards were given to:
Category:
Exhibitor:
Model:
The Most Beautiful Car of the Motor Show
MAZDA Motor Europe Logistic o.z.
MAZDA KOERU
Category:
Exhibitor:
Model:
The Sportiest Car of the Motor Show
NISSAN Sales Central & Eastern Europe Kft. branch
NISSAN GTR
Category:
Exhibitor:
Model:
The Greenest Car of the Motor Show
HYUNDAI MOTOR CZECH, s.r.o., Slovakia branch
HYUNDAI IONIQ
Category:
Exhibitor:
Model:
The Most Attractive Novelty of the Motor Show
T.O.P. AUTO Slovakia, a.s.
JAGUAR F – PACE
Category:
Exhibitor:
Model:
The Most Luxurious Car of the Motor Show
Mercedes-Benz Slovakia s.r.o.
MERCEDES-MAYBACH
Category:
Exhibitor:
Model:
Manager Car of the Motor Show
Mercedes-Benz Slovakia s.r.o.
E Class Sedan
Category:
Exhibitor:
Model:
Family Car of the Motor Show
CITROËN SLOVAKIA s.r.o.
CITROËN SPACETOURER
Category:
Exhibitor:
Model:
Family Car of the Motor Show
PEUGEOT SLOVAKIA s.r.o.
PEUGEOT TRAVELLER
Category:
Exhibitor:
Model:
Combi of the Motor Show
OPEL
OPEL ASTRA SPORTSTOURER
Category:
Exhibitor:
Model:
SUV of the Motor Show
Porsche Slovakia, spol s r.o.
TIGUAN
Category:
Exhibitor:
Model:
Cabriolet of the Motor Show
MAZDA
MAZDA MX-5
Category:
Exhibitor:
Model:
Slovak Product of the Motor Show
KIA Motors Sales Slovakia
KIA SPORTAGE
PROMOTION OF THE FAIR
As the most prestigious car event in Slovakia and Central Europe, the Bratislava
Motor Show (and the co-running exhibition Exclusive Salon) earned many media
outlets whether in television, radio, websites and print, not only in Slovakia but also in
the neighbouring Czech Republic.
The Motor Show made it to the broadcasting of the Markíza television (live feeds
from the fair in the Teleráno programme and a report in the evening news), Joj
television (Noviny / News at / o 12, 17, and 19.30) and RTVS television (Ranné
správy / Morning News, Správy o 19 / News at 7pm). The Markíza television invited
people to the fair via sponsorship announcements.
The radio stations that informed about the fair were Fun radio and Rádio Expres,
whether in news, daily broadcasting or invitation via commercials. RTVS – Slovenský
rozhlas and Zelená vlna were the main media partner of the Motor Show due to
which the Motor Show was a part of the broadcasting of the Slovenský rozhlas radio
station and Rádio Regina station (Bratislava and Košice).
The Motor Show was especially interesting also for prints. Nový Čas, Hospodárske
noviny, Pravda, Sme and Plus 1 Deň informed on the events and novelties via
separate sections and advertisements. From the foreign prints, the information about
Motor Show was published by the Hungary Új szó.
Huge interest in the Motor Show was shown also by various web pages, whether
news, regional or motor ones. Worth mentioning are the following web pages:
refresher.sk, hnonline.sk, tvnoviny.sk, sme.sk, pravda.sk, topspeed.sk, cas.sk,
pluska.sk, autobild.sk, noviny.sk, podkapotou.sk, topky.sk, automix.sk, etrend.sk,
auto.sk, 24hod.sk, netky.sk, teraz.sk, automagazin.sk, atlas.sk, autozurnal.com and
many others.
The Czech media that covered the Motor Show event were web pages idnes.cz,
novinky.cz, auto.cz, autoprumysl.cz and eurozpravy.cz. TV Nova published a report
on the event on its web page (tn.nova.cz).
Outdoor advertising spaces (billboards, bigboards, megaboards, posters and flags)
invited people to the Motor Show for 2 months before the commencement of the fair
in the whole Slovakia. The high quality advertising and PR campaign was reflected in
high visit rate; the fair was visited by 197 816 visitors.
MARKET POSITION
During the years of its existence, the international salon of cars and accessories
Bratislava Motor Show has become the deciding event of its kind not only in Slovakia
but also in the whole Central Europe. Its strong position was proved also by the
current edition that met expectations and predictions of experts on the strongest
edition of the last decade. The area range of the Motor Show making 40 000 m2
affirmed the dominant position of the Bratislava and close vicinity on the market of
commercial and utility vehicles sales in Slovakia.
EVALUATION
The 26th edition of the international salon of cars and accessories Motor Show 2016
has been evaluated as very successful. 40 exhibiting brands brought a rich and
complex showcase of cars amongst which were 80 Slovak exhibition premieres and 2
European premieres. Super-b PR and advertising campaign attracted 197 862
visitors in six days. This year the grand exhibition stands were even with prestigious
foreign motor shows regarding their look and originality.
INFORMATION ON FUTURE EDITION
The next 27th edition of the international salon of cars, accessories, garage and
service technique Motor Show 2017 will take place in Incheba Expo Bratislava from
25th to 30th April 2017. We would like to use this opportunity and cordially invite you
to the event. We believe that our offer for presentation at the Motor Show 2017 will
attract you and professional and wide public will get the great opportunity to visit your
exhibition stand in the next year.
We are looking forward to our next cooperation,
Motor Show Organizational Team
T: +421 2 6727 2138, 3106
F: +421 2 6727 2201
E: [email protected]
W: www.incheba.sk