Annual Report 2010

Annual Report
2010
Fundación Leer
Annual Report 2010
Contents
• Authorities
• Fundación Leer in figures
• Promotion reading in schools
• Promotion reading in libraries
• Early and familial literacy
• Community literacy
• Trainings
• Alliances with authorities
• Leer on the Web
• Competitions
• Bicentennial National Reading Marathon
• The Marathon in the Buenos Aires Zoo
• The First Provincial Reading Marathon
• Fundación Leer in the community
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• New alliances
• Individual donors
• Volunteers with Fundación Leer
• Coporate volunteers
• Fundación Leer in the press
• Acknowledgments
• Patrons of Fundación Leer
• Supporters of the Bicentennial
National Reading Marathon
• Contributions
• Scope of work, 1997 - 2010
• Resources and their applications
• Perspectives
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Fundación Leer
Annual Report 2010
Authorities
Administrative Board
Chairman
Treasurer
Members
Silvina Hojman de Madanes
Acting Members
Félix de Barrio
Elías Mejalelaty
Horacio Diez
Fernando Malenchini
Jorge Galperín
Deputy Chairman
Secretary
Carlos Etcheverrigaray
Santiago Murtagh
Matilde Mejalelaty
Eduardo García Mansilla
Jorge Labanca
María Freixas de Braun
Aldo Sessa
Ignacio González García
Pedro Simoncini
Patricio Guitart
Mario Vázquez
Advisory Council
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Dr. Pedro Luis Barcia
Dr. Mariano Grondona
Sr. Carlos Pla
Auditor
Ing. Guillermo Battro
Dr. Carlos Kaplan
Sr. Steven Rockefeller
PriceWaterhouseCoopers
Dr. Jaim Etcheverry
Sr. José Martini
Dr. Julio Saguier
Dr. Carlos Floria
Dr. Manuel Mora y Araujo
Dra. Carol Sakoian
Executive Director
Lic. Víctor García Laredo
Dr. Alejandro Orfila
Prof. Antonio Salonia
Patricia Mejalelaty
Prof. Alfredo van Gelderen
Sr. Carlos Padula
Dr. Juan Carlos Tedesco
Fundación Leer signed a licensing agreement with Reading is Fundamental, Inc. (RIF), an
organization that has worked to promote reading since 1966. In this way, the programs
were implemented in Argentina with all the adjustments necessary to adapt to the
reality of local circumstances.
In 2004, Fundación Leer began a working partnership with the Open Society Institute in
order to institute in Argentina the program Step by Step, aimed at improving academic
performance through teaching strategies. The program includes the family in the
educational process of children and promotes democratic values in schools.
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Annual Report 2010
Projects
Five hundred fourteen educational projects
were carried out in schools, libraries, soup
kitchens, youth development centers, children’s
hospitals, and youth correctional facilities,
located in 139 towns all over the country.
Distribution of books
Children and youth
A total of 105,469 new books of literature were distributed
among children and participating institutions. The books
were selected by the communities themselves to install
Reading Corners at the schools so that participating
children could collectively keep and retain them, as well as
share them with their families.
One hundred forty-nine thousand four
hundred seventy children and teenagers
under the age of 17 participated in the
educational projects of Fundación Leer.
Adult training
Bicentennial National Reading
Marathon
The participation in this event grew to
encompass 3,651,122 children, teenagers and
adults in 12,615 institutions nationwide.
Two thousand eight hundred four people, among them
teachers, principals, librarians, community education
promoters, education students, physicians, health
personnel, and volunteers of different institutions, were
trained in order to update their qualifications for the
promotion of reading, reading comprehension, and critical
thinking development.
Fundación Leer
Annual Report 2010
Promoting reading in schools
Open Book Project®: teacher training and
new spaces for reading
Mobilizing communities through reading
This project is intended to strengthen literacy activities in school through
the training in reading promotion and the creation of “Reading Corners”
with new literature books age-appropriate for the beneficiary children.
In 2010, thanks to the support of Rousselot, Santander Rio and Chevron, the
program Reading Marathons was implemented in 27 institutions located in
the provinces of Corrientes, Entre Ríos, Mendoza, Neuquén, Río Negro, Santa
Fe, Tierra del Fuego, Tucumán, and the city of Buenos Aires.
With the support of Santander Rio, we implemented this new program on a trial basis
in different schools in the province of Córdoba. To read…and to play! is a program for
the promotion of reading. Its intention is to continue the work already carried out by
Fundación Leer and Santander Río. The program is based on three events for reading
and playing with the participation of children, families, and the larger community.
In each one of these events, the children enjoyed one literary genre–poems, short, or
long stories–and then took part in a game related to the subject read. In addition,
during the year, the 249 benefited children received three new literature books
adequate for their age which they could keep as their own.
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Thanks to the support of Playhouse Disney Channel, the Open Book
Project was also implemented in ten kindergartens in the city of Buenos
Aires and surrounding area. Together with teachers and families, more
than 2,000 children began to enjoy reading in comfortable spaces
equipped with books chosen by the communities themselves.
The families and the members of each educational community participate
in the creation of those spaces where children and parents can read or
carry out other activities.
This program–carried out during the academic year and comprised of
three “marathons” in which the educational community
participated–trained 64 teachers and leaders and reached 4,800
children who shared positive reading experiences.
To read…and to play! A new proposal to go
ahead with our work
Reading Corners in Kindergartens
Lucio Mansilla School No. 737, Resistencia, Chaco
The companies and organizations that supported the implementation of
this program in 2010 are, among others: Banco Comafi, which helped 290
children in Córdoba; Fundación Air Liquide, which supported this program
in four schools in Neuquén, for the benefit of more than 1,400 children;
EMC, which made its realization possible for 540 children in three
institutions of the city of Buenos Aires and surrounding area; and Western
Union Foundation, which brought more than 1,200 children nearer to
reading.
A Reading Corner in a Kindergarten
“To read…and to play! brought us more
interesting and amusing new ways to bring
pupils nearer to books. It is a different
creative approach to fiction in the class.”
Teachers from the “Gobernador Amadeo Sabattini" school,
Córdoba province.
“An excellent training. The
information was presented
clearly, as was the mode of work.
Thanks for coming to our school.”
Teacher from Elementary School No. 154,
Neuquén.
“We are sincerely and deeply grateful to Fundación Leer and Playhouse
Disney Channel for letting our children have a reading corner with many
different books beautifully illustrated. This project allowed us to keep on
going ahead with one of our projects: to bring children nearer to
reading.”
Vice principal, Kindergarten No. 931, Province of Buenos Aires.
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Promoting Reading in Libraries
We enhance the work of the libraries
A walk through schools,
children’s homes and
community centers
With the support of Banco Macro, 16 libraries in Córdoba, Misiones,
Mendoza, Santa Fe, Chubut, Jujuy, Salta, and Tucumán took part in the
program Reading Corners in Libraries.
Challenge: To Read is a reading promotion program
developed by Fundación Leer that intends to
strengthen the link between libraries and their
communities in order to increase the number of
books than children read during the year.
The program is based on two fundamental
elements: a “mobile Reading Corner,” which visits
different institutions in each town, and the
This initiative endeavors to strengthen the role of the libraries as
promoters of reading in the community. To that end, 42 teachers
participated in a training course offering advice for the creation of
Reading Corners, the development of strategies that motivate reading,
the promotion of an active participation of the community, and the
During the year, they strive to offer a space where families and children
can share books and to increase community awareness about the
importance of reading.
“Reading Album,” an attractive printed notebook
where participating children can record the books
they’ve read.
In 2010, the support of La Anónima benefited 30
institutions in the provinces of Buenos Aires,
Chubut, Córdoba, Neuquén, Río Negro, Santa
Cruz, and Tierra del Fuego, reaching more than
36,000 children and young people. Furthermore,
more than 8,310 books for children and young
people were distributed.
Sofia Moll de Milton Library, Comodoro Rivadavia, Chubut Province
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The libraries received more than 4,800 new books for children and young
people to create their own Reading Corners.
Dr. Tristán G. Lobos Public LIbrary, Salto, Province of Buenos Aires
“Working with Fundación Leer and La Anónima transformed us as an institution. The
program Challenge: To Read allowed us to establish new and different links with other
community institutions. Now we are recognized as reading promoters and children are
awaiting the Reading Shopping Cart in every school we visit. This activity integrates the
whole community. Parents, grandparents, and neighbors collaborate so that the day of
the final event the children can present and show the reading activities included in this
program. Sometimes even we fail to anticipate the extent of the results of our work and
how we manage to bring so many children closer to reading. To see their faces full of
excitement, joy, and enthusiasm as they get ready to read when we arrive is the best
reward we could ask for. We are really grateful for your support and your trust.”
President of Juan B. Alberdi Public Library, Laboulaye, Córdoba
establishment of relations with local institutions that work with children
and youth.
Almafuerte National Public Library, Arroyito, Córdoba Province
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Fundación Leer
Annual Report 2010
Early and Family Literacy
Community Literacy
Families stimulate literacy in the home
In 2010, the support of Pan American Energy, Aluar, Tecpetrol, Central Puerto, and
Tenaris Siderca for the program Reading Families enabled the parents of 1,600 children
to receive guidance and acquire strategies and ideas to support the development of
literacy in the home.
The program also held workshops for parents and created new Reading Corners in 15
institutions. Special Reading Days, in which the children were able to select books to
take home, were also organized.
Amparo Maternal Jardín Brotecitos, City of Buenos Aires
In total, the program Reading Families distributed 6,625 new books of children’s
literature.
Building an early relationship with reading
The program Care to Read is designed to further the development of
language and the acquisition of literacy in children between the ages of six
months and six years. The program trains the staff of educational
institutions and offers them the strategies and tools that encourage contact
between children and books from early childhood. It includes different
manners in which to integrate the families into the educational process.
Reading spaces are also constructed and stocked with new books for the
youngest children.
Shelters in community centers
Together with the Embassy of Canada, Fundación Leer implemented the program
Shared Beginnings in Casa Juana Manso and Amparo Maternal Jardin Brotecitos, two
Buenos Aires women’s shelters for young mothers vicitmized by domestic violence.
The program helped not only to create a protective environment, but also to instill
a positive attitude toward reading in the participants.
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Volunteer training
Casa Juana Manso, City of Buenos Aires
In 2010, thanks to the support of UPS Foundation, the program was
implemented in five community centers in San Miguel, in the province of
Buenos Aires. The project included training for institutional volunteers, the
creation of Reading Corners, and the distribution of books for the more
than 500 children who daily attend the institutions.
Strengthening the work of community centers
Tres centros comunitarios de la localidad de Puerto Pira en Misiones Three
Three community centers in Puerto Piray, province of Misiones, took part in
the program called Local Strengthening to Promote Literacy in Vulnerable
Children, which trained the institutional leaders and created Reading Corners
with new books, games, and teaching material for use with the kids.
Since the implementation of the project, the centers have organized reading
activities with the children and offered workshops to parents on the
importance of reading and ways in which to incorporate reading into daily life.
The over 1,000 children attending these centers received new books that they
were able to take home and share with their families.
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Fundación Leer
Annual Report 2010
Trainings
Courses on the Fundación
Leer virtual campus
Children’s literature training in
elementary schools
With the sustained support of Pan American
Energy, teachers in Pico Truncado (Santa Cruz)
and Sarmiento (Chubut) partook in a refresher
course on children’s literature and the specific
approach for the elementary school level.
Thus, we collaborated to enrich the work of
teachers in a key stage of the literacy process.
Teacher training in Pico Truncado, Santa Cruz Province
Promoting reading and children’s literature
Toyota Argentina S.A. once more contributed to the
implementation of a cycle of eight intensive training
sessions for reading mediators entitled The Pleasure of
Reading and Reading Practices at School.
The thirty teachers and principals who participated in
the program considered the importance of reading
literature for children and young people, the role of
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the mediator in the interaction between the child
and the text, and their own intervention in the
reading of fiction.
In each meeting, participants received a small book
on the theoretical and practical aspects of reading,
including concrete activities to upgrade teaching
practices, as well as a work of literature.
“It’s been a very dynamic and
practical course, and we are so
excited to put into practice the
things we’ve learned. It opened
our minds so that we can embark
upon a new year, eager to
encourage a love of reading in the
classroom.”
Teacher from Mariano Moreno School No. 29,
Zárate, Buenos Aires Province
“My classmates and I agree; the
strategies and techniques offered in
the course opened within me a world
of possibilities that I have little by
little introduced to my colleagues at
school. Between us, we have
discovered innovations that enchance
our work, improve our practice daily,
and allow us to break out of our
routine.”
In 2010, for the second consecutive year, we offered
a completely virtual training course on our online
campus (http://campus.leer.org). More than 1,500
people expressed interest in the course Strategies
and Techniques for the Reading of Narrative and
Expository Texts. Finally, 180 teachers from different
regions of Argentina, Peru, Paraguay, Chile, and
Mexico were selected. Training lasted four months
and was run by specialized tutors who oriented the
pedagogical work, generated group activities, and
moderated discussion forums. The course was
funded by the Open Society Institute.
Teacher participant in online course
Our first publication: Guiding Criteria for Good Practices for the
Teaching of Reading
We worked in conjunction with The Tinker
Foundation Inc. in order to develop the program
Guiding Criteria for Good Practices in the Teaching
of Reading—Self-Evaluation and Considerations
for the Improvement of Education Quality.
The program includes a printed publication for
distribution to teachers and principals and a
proposal of technical and pedagogical training
and advice. In this way, we offer elementary
school teachers and principals an opportunity to
meditate, to enrich their pedagogical concepts,
and improve the manner in which reading is
taught.
It is of note that the publication is a source to
enhance and enact self-evaluation processes in
the teacher and school authorities, an idea which
arose from the need to offer valid tools to
improve the quality of education.
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Fundación Leer
Annual Report 2010
Cooperation agreement with Catamarca
Alliances with authorities
New agreements and partnerships with governmental agencies
Following the request of the Ministry of Education, Science and
Technology of Catamarca, Fundación Leer signed an agreement to improve
teaching practices for reading in the schools of the province.
• A cycle of training was organized for the technical-pedagogical teams of
the Ministry and all supervisors. It incorporated a methodology which
allows a wider geographical coverage, the commitment of middle level
authorities, and the continuity of the project.
Between May and August 2010, three main lines of work were followed:
During 2010, Fundación Leer deepened its strategical alliances with
governmental agencies of several provinces, in coordination with some
sponsor enterprises, or directly:
was implemented, reaching every kindergarten in the towns.
• Contact was established with the Education Council of Neuquén and
Education Ministry of Salta to carry out joint training activities and other
programs during the 2011 academic year.
• With the Municipality of Montecarlo, Misiones, Fundación Leer agreed
to the implementation of a training plan for principals in order to present
the publication Guiding Criteria for Good Practices in the Teaching of Reading,
to promote the self-evaluation of teaching practices and improve the
quality of education.
• With the support of Apache Argentina and per agreement with the
Department of Teacher Training of the Education Ministry of Tierra del
Fuego, the training of librarians in Rio Grande was continued and later
extended to teachers in Ushuaia.
• With the help of the education authorities of Chubut and Santa Cruz,
and together with Pan American Energy, several plans were enacted. In the
cities of Comodoro Rivadavia and Trelew, Reading Comprehension Clinics
were held for principals and elementary and middle school teachers. In the
towns of Sarmiento and Pico Truncado, the same was done for first level
teachers; furthermore, in three institutions the program Reading Families
• In August, the First Provincial Reading Marathon was organized,
accompanied by the motto “Together towards a Reading Catamarca”. The
local event paved the way toward the Bicentennial National Reading
Marathon and had a participation of more than 11,000 children and 10,200
adults from 500 provincial institutions.
elementary schools. The subject was “Good Practices for the Teaching of
Reading—Self-Evaluation, Criteria and Resources”. Each exceeded
expectations, reaching a participation of 150.
“I would like to express my gratitude to the coordinators
for that which they have offered in these meetings. It has
allowed me to renew confidence and hope in the schools, in
the supervisors, in the principals, in the technicians.
Watching, listening, sharing, contacting us with beautiful
texts, with moving questions...The impact of Fundación
Leer’s actions is more noticable than any other previous
training, including those focused on literacy. Thank you so
much!”
Cristina Pernasetti, technical knowledge team member of the Ministry of Education,
Science, and Technology of Catamarca Province
Seminar for directors and teachers
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• Two seminars were given for teachers, principals, and librarians of
Meeting of supervisors and technical teams
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Fundación Leer
Annual Report 2010
Reading on the Web
Reading on the Web: a new site for teachers
Gallery of Authors
Creative writing competion
Art Competition for children
In 2010 we launched Reading on the Web, Resources and Interchanges for
Teachers (http://leerenred.leer. org), a virtual community focused on
teaching children how to read.
This Internet-based initiative was developed through collaboration with
Fundación Telefónica. It is oriented to pupils and teachers of elementary
schools with the aim of presenting distinguished writers, organizing group
interviews through chat, and offering information from the authors on their
work and the writing process in a simple and attractive manner in an
environment distinct from the classroom.
Among Words and Toys. When Disney-Pixar
premiered TOY STORY 3, Fundación Leer
organized this competition for children from 4
to 12 years of age.
Doodle for Google. Under the motto “Together
After the Bicentennial Celebration,” Google and
Fundación Leer invited children and youth to
participate in this competition. The participants
decorated and redesigned the Google logo,
illustrating their dreams and wishes during the
anniversary of the country.
From this site, teachers can download articles, participate in forums
coordinated by our specialists, publish teaching experiences, and access
updated information on seminars, conferences, and other events.
Registration is free. In 2010, more than 1,500 teachers, principals, and
educational authorities entered the site.
Reading in the Web—Resources and Interchanges for Teachers
(http://leerenred.leer. org) was sponsored by The Tinker Foundation.
Reading on the Web site
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Competitions
In 2010 the program, directed by a Fundación Leer tutor, reached 38
schools, included reading and writing activities, and ended with a blog
contest in which the winning schools were awarded new books by
participating writers.
Liliana Cinetto in the Gallery of Authors
The competition incorporated from the movie
the theme of the place that play occupies in
childhood, and found motives for creation
from words. It reached a participation of more
than 1,300 children in the country; the winners
were granted individual awards and 200 new
literature books to create reading spaces in
their schools; advice for their teachers was
also provided.
“Among Word and Toys” Competition
The competition, widely and warmly received
by Argentine institutions, was part of a regional
initiative simultaneously developed in
Argentina, Chile, Colombia, and Mexico to unite
the children under the same maxim and
reinforce fraternal links between the countries.
Award “Community to
Education” for teachers
Fundación Leer supported and participated in
the prequalification of winners for the Award
Community to Education, organized by
Fundación La Nación.
The idea was to highlight initiatives in
Argentine schools intended to improve the
quality of education provided to vulnerable
pupils, giving a new value to the figure of the
teacher as a decisive agent to achieve this
improvement.
"Doodle for Google" Competition
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Fundación Leer
Annual Report 2010
Bicentennial National Reading Marathon
“...In both shifts we develop activities to encourage
reading under the motto of the Marathon, making
reference to the Argentinean Bicentennial. We want to
highlight the extensive participation of the parents, the
grandparents, and the writers of our community, as well
as the excellent predisposition and commitment of the
school authorities and the teachers, who organized the
activities within a nice atmosphere centered on the children
and reading. Thanks to Fundación Leer for making this
meeting possible!...”
Over 3,500,000 children, young people, and adults participated
On October 1st, under the motto “Our values, customs and traditions.
Stories to read and to write all together,” the Bicentennial National Reading
Marathon was celebrated with the participation of 3,404,642 children and
teenagers and 246,480 adults from 12,615 different institutions in Argentina.
The day of the Marathon, children, teachers, families, volunteers, and other
members of the community gathered together to read, listen, and share
stories, to participate in plays and puppet shows, and to enjoy books and
reading.
several enterprises who gave their support and collaboration during many
days. Furthermore, 80 Reading Corners with 200 new books each were
raffled among the participating institutions.
The Bicentennial National Reading Marathon was recognized for its
educational value by different 16 institutions, including the National
Education Ministry in the city of Buenos Aires, as well as several provincial
and municipal governments.
Manuel Belgrano School No. 409, San Cristóbal, Santa Fe.
This Marathon had the support of education authorities, ministries,
municipalities, publishing houses, civil organizations, teachers, parents,
community leaders, physicians, health center staff, executives, and staff from
Nik and Canela, Godparents of the
National Reading Marathon
“We took part in this event as an educational community
because it allowed us to approach reading as a key aspect
of the education of children; if the children are able to
grow and develop as active members of a social and
cultural reality, then they themselves will be able to
transform. Congratulations on this endeavor, and we send
our fond wishes that this experience will be repeated in
future years.”
Posters in the City of Buenos Aires
Public presence
The Reading Marathon in numbers
With the support of Atacama Publicidad, Lauisi Vía Pública, Mediaview,
Publiaceras, Publicidad Sarmiento, Spinazzola and Vía Pública Patagónica, the
Reading Marathon has a very strong presence in key spots of the city of
Buenos Aires , GBA northern and southern areas , Chubut, Mar del Plata,
Mendoza, and Necochea.
• Children: 3,404,642
• Adults: 246,480
• Institutions: 12,615
• Provinces: 23 provinces and the City of Buenos Aires
Principal, Kindergarten No.901, General Rodriguez, Buenos Aires.
School No. 57, Rosario del Tala, Entre Ríos
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School No. 534, Las Palmas, Chaco
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Fundación Leer
The Bicentennial National Reading Marathon was made possible by:
Annual Report 2010
Main ceremony of the Bicentennial National Reading Marathon
Main Supporters
Supporters
General Supporters
media
Friends
Guests at the Marathon event in the Zoo: Istvansch,
Fernando de Vedia, Luis María Pescetti, Canela, and Nik.
The main ceremony occurred in the Buenos Aires
Zoological Garden. There, over 1,000 children were
able to visit the 37 reading booths that hosted
different activities. Distinguished writers of
children’s literature and well-known cultural were
present and they read together with the children.
Fernando Bravo conducted the event; the writer
Luis Maria Pescetti appeared onstage, as did the
musical stylings of the Cantayasos group.
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Reading booth
The Fundación’s volunteers took part in the
preparation and organization of the main event,
accompanied the children to the reading booths,
and assisted in various tasks.
The corporate volunteers from Intel, HSBC, Dow
Argentina, Tecpetrol, and EMC donated their time
and helped out with the activities and the children.
Main ceremony of the Bicentennial National
Reading Marathon
The distinguished figures present
included Nik and Canela, the
godparents to the Marathon, and
writers Ana Maria Shua, Maria
Ines Falconi, Istavansch,
Fernando de Vedia, and Luis
Maria Pescetti, who were
specially acknowledged.
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Fundación Leer
The following sponsors made the event at the Zoo of Buenos Aires possible:
Annual Report 2010
The First Provincial Reading Marathon
The Catamarca Minister of Education on his tour of schools
Together with the Ministry of Education, Science,
and Technology, the first Provincial Reading
Marathon was organized under the motto Together
toward a reading Catamarca in August 2010.
mentioning the shared reading of Catamarca
writers, literary cafes, exchange of letters, role
playing, art workshops, and discussion panels based
on books read.
Authorities from the Ministry and supervisors of all
levels and kinds published information about the
Marathon and registered institutions that lacked
Internet access.
The Minister of Education of this province, Lic.
Mario Perna, together with his collaborators and a
representative of Fundación Leer, visited several
institutions in order to join the participants in this
first experience.
Among the activities developed, it is worth
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This Marathon–carried out locally in
order to pave the way toward the
Bicentennial National Reading
Marathon—counted more than
110,000 children,10,200 adults
and 500 institutions of Catamarca
as participants.
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Fundación Leer
Annual Report 2010
Fundacion Leer in the community
Reading at the Buenos Aires Zoo
TOY STORY 3 and Tangled Advance Screenings
Together with the Buenos Aires Zoo, we built a Reading
Corner in the Children’s Art Museum of the Zoo, which was
the venue in 2009 and 2010 of the inauguration of the
National Reading Marathon.
The Walt Disney Company allowed us to host advance screenings for TOY STORY 3
and Tangled for our benefit. The shows took place in Hoyts Theater in the city of
Buenos Aires. All tickets were sold and the public acted in excellent form.
The Reading Corner was designed and equipped by the
volunteers, the working team, and the Administrative
Council of Fundación Leer, with the help of the Zoo staff.
The Reading Corner is an informal literacy space, stocked
with a variety of books selected on account of their literary
quality. It helps to instill the habit of reading in young
children, essential in the educational process.
Afternoon of reading in the Museo de Arte Español Enrique Larreta
Community commitment
Tribute to Manuel Mujica
Láinez
In April 2010 we took part in the event Community
Commitment in Buenos Aires Reading Square. The aim
of this commitment was to express in writing in a
document signed by participants the intention to
achieve in the city a community more responsible,
respectful, inclusive and solidary of public spaces and
the environment in general.
During the exhibition organized by the Museo de
Arte Español Enrique Larreta and la Fundación
Manuel Mujica Láinez in homage to this writer,
Fundación Leer coordinated an activity for
elementary school pupils of the city of Buenos
Aires, which included reading the story El
hombrecito del azulejo and a recreational activity.
Participating children enjoyed of a reading session
coordinated by members of Fundación Leer´s team.
Advance screening of Tangled at Hoyts Theater
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Fundación Leer
Annual Report 2010
Personal donations
New alliances
Dietrich’s support
In 2010, thanks to the support of Dietrich, and through the magazine Mujeres al
volante, we formulated recommendations to share the reading of stories with
the children.
Likewise, in the institutional newsletter, Dietrich issued an invitation to all its
members to support the Fundación. Dietrich’s Facebook page also published
contents and suggestions to encourage reading in children.
36th International Book Fair in
Buenos Aires
With the support and the collaboration of Editorial Albatros, three
reading meetings were organized in the 36th International Book Fair in
Buenos Aires. In addition, the publishing house donated a percentage
of its sales during the Fair to create a Reading Corner with 200 new
children’s books for a rural school in Las Llanas, Salta.
Fundraising event
Fundación Leer and Staples
in favor of literacy
HelpArgentina Nights
When classes began, Staples supported Fundación Leer’s activities to
promote children’s literacy by donating a percentage of its sales.
Once more, Fundación Leer took part in HelpArgentina Nights, an initiative
that encourages people from all over the world to organize fundraising
events to benefit Argentinean social organizations.
Around one hundred people in Washington D.C. participated in informal
events that raised awareness for the Fundación’s work and collected funds
for Project implementation.
International pages of Global Giving and
HelpArgentina
Fundación Leer has a permanent spot on the pages of Global Giving and
HelpArgentina, international portals from which individual donors from all
over the world can support solidarity projects.
Thanks to the donations received, the Fundación created a library with
specially selected children’s books and trained teachers in the rural Las
Llanas school (Province of Salta), attended by the children of the Wichi
community.
Reading workshop in the Editorial Albatros booth
28
29
Fundación Leer
Annual Report 2010
Volunteers at
Fundación Leer
Volunteers at the launch of the National Reading Marathon
Volunteers from all over the country support the Fundación
Volunteers at the advance premiere of Tangled
• Building and equipping a Reading Corner at
the museum in the Buenos Aires Zoo.
• The Day of the Child at Nucha Café, with writer
Fernando de Vedia and his character “Paco del
Tomate”.
“To work for an organization that helps others is highly gratifying. And working at Fundación Leer is
that and much more. It is a task geared to the future and its achievements reveal that the most
valuable investment in a country is made in education and culture. That’s why it was easy for me to get
involved in this project from the beginning, in my humble position. Since I started volunteering, I have
been very well-treated: they know how to value the meaning and the possibilities of volunteer’s work.
On many occasions, they thank me for my collaboration, but in truth, I continue to volunteer because
with them, I have learnt and continue to learn new things. I hope that the Fundación keeps on growing
and thinking about those who need them most. It is a very noble task.”
• Reading afternoons at the Corner in the Zoo
during winter holidays.
• Event at the Museo de Arte Español Enrique
Laura Baratti, volunteer
With the support of over 500 volunteers working
from different locations in the country or in
Fundación Leer’s Buenos Aires headquarters,
many different projects and events were realized.
• 36th International Book Fair in Buenos Aires.
30
Volunteers in the Plaza del Lector
• Avanced Première of Disney movies TOY STORY
3 and Tangled for the benefit of Fundación Leer.
Larreta on the centennial anniversary of the birth
of writer Manuel Mujica Láinez.
• Reading for children in partnership with the
government of the city of Buenos Aires in parks
and squares (del Lector and Martín de Alzaga).
• Bicentennial National Reading Marathon at the
Buenos Aires Zoo.
31
Fundación Leer
Annual Report 2010
Corporate volunteers
Corporate volunteers in action
With the help of 30 volunteers from Ace Seguros, a Reading Corner was created in
Los Ositos, a Center for Children Development in Pilar, province of Buenos Aires. It
is equipped with 150 literature books for children and young people. The staff of
the center took part in a training sesssion on strategies to help them to follow
children when developing reading habits.
The volunteers of Aluar Aluminio Argentino collaborated in the implementation of
the program Amigos Cuentacuentos. Thanks to this initiative, the children from 5
schools and 5 child development centers in Puerto Madryn (Chubut) enjoyed
eading stories and other motivating activities.
Through the support of American Express, a group of corporate volunteers
participated in the creation of a Reading Corner with 300 books in a
kindergarten of the city of Buenos Aires. This new space renewed the
commitment of teachers and inspired new reading activities in the institution.
In the framework of the Project Open Book, a group of volunteers from EMC
Computer Systems Argentina S.A. together with their families collaborated in
the building and equipment of a Reading Corner in a Villa Ballester school in the
province of Buenos Aires. In this way, they gave the chidren the possibility to
have daily access to more than 300 new books.
During 2010 volunteers from Hospital Italiano visited weekly the Pediatric Wing
in its San Justo branch to share readings with the children.
More than 130 corporate volunteers from Citi Foundation joined efforts to
work in the creation and conditioning of two Reading Corners provided with
300 books each in two schools of Pilar, Buenos Aires province.
Citibank Argentina volunteers arranging a Reading Corner.
Within the program Amigos Cuentacuentos, corporate volunteers from JPMorgan
Chase Bank visited a kindergarten in the city of Buenos Aires to share reading with
the children, renewing their support and commitment to the task they are carrying
out with the Fundación.
Corporate Volunteers from DOW Argentina visited 8 institutions in Ingeniero
White and Bahía Blanca, two institutions in Colón, and two schools in Zárate
in the province of Buenos Aires during the day of the Bicentennial National
Reading Marathon. They were also present in the province of Santa Fe, where
they visited schools in San Lorenzo and Venado Tuerto. The volunteers read a
book, and after that each participating child was given the book read as a
present.
Ace Seguros volunteers at the Center for Childhood Development .
32
Together with corporate volunteers from Verizon Business, a Reading Corner was
created and equipped with 300 new literature books for children and young people
in La Boca, a neighborhood of the city of Buenos Aires.
Team of volunteers from EMC .
33
Fundación Leer
Annual Report 2010
Fundación Leer in the news
El Liberal, October 2, 2010
El Pregón, October 1, 2010
El Norte, October 2, 2010
La Nación, October 2, 2010
Perfil, October 2, 2010
Clarin, October 2, 2010
Comunidad supplement
to La Nación, October 2,
2010
El Tribuno, October 1, 2010
La Gaceta de Tucumán,
August 25, 2010
Clarín, October 1, 2010
La Nación front page, October 2, 2010
34
La Nación, October 10,
2010
Rumbos Magazine, October 30, 2010
La Nueva Provincia, October 1, 2010
La Capital, October 2, 2010
35
Fundación Leer
Annual Report 2010
Acknowledments
36
Sponsors of Fundación Leer
We thank the following companies and organizations for the support received during 2009-2010
Carol Rasco, President and
Guillermo Catalano
Alberto García Hamilton
Ana María Pirra
Felipe Videla
Executive Director, RIF
Martín Coria
Alfredo Van Gelderen
Carlos Pla
Valeria Vivani
Sarah Klauss, Open Society
Graciela Crespo
Pablo Gianella
José Pochat
Noris Zerdá
Institute
Carlos Etcheverrigaray
Patricio Guitart
Iván Racedo
Svetlana Batrak, Open Society
María Freixas de Braun
Gerardo Gustavo Kabbache
Alejandro Raffo
We would like to thank
ACE Seguros
Coolmedia S.A.
Hope for Children
S.A. Importadora y Exportadora de
Institute
Gustavo Canevaro
Claudio Ipolitti
Cristina Ramos
education authorities, teachers
Aluar Aluminio Argentino S.A.I.C.
Cresko S.A.
Hospital Italiano de Buenos Aires
la Patagonia
Dawn Tankersley,
Milva Castelini
Gustavo Koniszczer
Paula Ramos
and related professionals who
American Express Argentina S.A.
Culligan Argentina S.A
HSBC Argentina Holding S.A
San Enrique Petrolera S.A.
International Step by Step
Sonia Cavallo
Federico Krum
Andrea Recagno
opened the doors to us, so we
American Women´s Club
Diario Clarín
JPMorganChase Bank
Sistemas Bejerman S.A.
Association
Alberto Colinas
Jorge Labanca
Gustavo Roldán
could contribute from our
Apache Energía Argentina S.R.L.
Diario La Nación
JPMorganChase Foundation
Staples
Embajadora Vilma Socorro
Alejandro Cortese
Miguel A. Laruffa
Pio Rueda
institution towards the
Banco Comafi
Dow Argentina S.A.
La Imprenta Wingord S.A.
Sugar & Spice S.R.L.
Martínez, Embajada de Estados
Alan Crawford
Martín Latrechina
Julio Saguier
betterment of our children’s
Banco de Galicia y Buenos Aires S.A.
Editorial Albatros S.A.I.C
Minera Alumbrera Limited
Tantum Argentina
Unidos en Argentina
Luis Capua
Axel Leidi
Claudio Saladino
literacy nationwide. We thank
Banco Macro S.A.
Editorial Guadal S.A.
Monsanto Argentina S.A.
Tecpetrol S.A
Claudia Acuña
Pablo de Barrio
Clara Levín
Antonio Salonia
those entities, companies,
Banco Patagonia S.A.
Embajada de Canadá en Argentina
Monsanto Fund
TenarisSiderca
Francisco Almeida
Pablo De Santis
Fernando Malenquini
Istvan Schritter - Istvansch
publishing houses and
Banco Santander Río S.A.
Embajada de los Estados Unidos de
Motorola Argentina S.A.
Tener S.A
Paula Aniasi
Fernando de Vedia
Silvana Marcovich
Enrique Schcolnik
foundations that joined and
Banelco S.A.
América en Argentina
OCA - Organización Coordinadora
The Tinker Foundation Inc
Ricardo Arqués
Laura Devetach
Domingo Marra
Tito Schuticchio
supported us, thus enabling us
BGH S.A.
Embajada de Suiza en Argentina
Argentina S.A.
The Walt Disney Company
Juan José Badano
Laura Di Virgilio
Ricardo Mariño
Néstor Serjai
to develop and implement our
Boehringer-Ingelheim
EMC Computer Systems Argentina S.A.
Open Institute of Development
(Argentina)
Pedro Luis Barcia
Ana María Díaz
Alejandra Marsilla
Aldo Sessa
programs.
Cámara Argentina del Libro
Fondation Air France
Open Society Foundation London
Tito Gonzalez Automotores S.A.
Adela Basch
Horacio Diez
Claudia Marsó
Luis Sessa
Cámara Española de Comercio de la
Fundación Diario La Nación
Open Society Institute
Total Austral S.A. Sucursal
Pablo Benavidez
Mariano Dorfman
Fabiana Mejalelaty
Ana María Shua
We also want to thank each
República Argentina
Fundación Hermanos Agustín y
Operation Canasta - Asociacion del
Argentina
Pablo Bernasconi
Cristian Dzwonik – NIK
Enrique Melina
Pedro Simoncini
volunteer and donor for their
Car Company S.A.
Enrique Rocca
exterior
Toyota Argentina S.A.
Osvaldo Blanco
Margarita Eggers Lan
Mariel Morita
Jaime Subirá
commitment and generosity.
Central Puerto S.A.
Fundación Noble
Pan American Energy LLC
UPS de Argentina S.A.
Ana María Bovo
Wenceslao Esponda
Norberto Morita
Perla Suez
Special thanks go to all the
Chevron-Argentina S.R.L.
Fundación Telefónica de Argentina
Pirelli Neumáticos
UPS Foundation
Federico Braun (p)
María Inés Falconi
Santiago Murtagh
Juan Carlos Tedesco
members of the Fundación
Citi Foundation - United Way
FutureBrand Argentina
Plásticos Clauser S.R.L.
Vale Argentina
Federico Braun (h)
Matías Farina
Santiago Murman
Charles Temple
Leer team.
International
GlaxoSmithkline Argentina S.A
PriceWaterhouseCoopers
Verizon Business
Fernando Bravo
Fred Phillips
Florencia Nizzoli
Flavia Tomaello
Citibank, N.A.
GlobalGiving
Reach Out and Read National Center
Vitol Foundation
Canela
Isabel Friz
Héctor Parreira
Mariano C. Tomatis
College of Charleston - Programa
Google
Reading Is Fundamental, Inc
Western Union Foundation
Laura Alejandra Castelli
Marcelo Galperín
Luis María Pescetti
Esteban Valentino
Argentina
Grupo Editorial Lumen
Rousselot Argentina S.A.
37
Fundación Leer
Annual Report 2010
Supporters of the Bicentennial National Reading Marathon
Main supporters
Supporters
General Supporters
Friends
Aluar Aluminio Argentino S.A.I.C.
Apache Energía Argentina S.R.L.
A.D.I.R.A. Asociación de Diarios
Bacigaluppi S.A
Atento Argentina
Banco Patagonia
del Interior de la Rep. Argentina
Banco Santander Río S.A
Banco Comafi
Cámara Argentina de Publicaciones
Asociación Civil Contenidos -
Fundación Acindar
Banco Galicia
Cámara Argentina del Libro
medios y sociedad
Fundación Deloitte
Culligan Argentina S.A.
Chevron Argentina
Canal 5 de Rosario
Fundación Mapfre
Dow Argentina
Energía & Soluciones S.A
Diario Clarín
Grupo Softland
Embajada de los Estados Unidos de
TenarisSiderca
Fundación Diario La Nación
Locatel
América en Argentina
TGS – Transportadora de Gas del Sur
Lausi – Vía Pública
Total Austral S.A. Sucursal
Eurofood Argentina S.A.
S.A
Mediaview
Argentina
Fundación Andreani
Publiaceras
Fundación Noble
Publicidad Sarmiento S.A
Intel Tecnología de Argentina S.A.
Radio Continental
La Anónima (S.A. Importadora y
Revista intercole
Exportadora de la Patagonia)
Spinazzola – Vía Pública
Minera Alumbrera Limited
Telefe Noticias
Procter & Gamble Argentina
Vía Pública Patagónica S.A.
Syncromind
Tecpetrol
38
Supporters of the
Bicentennial Marathon
at the Buenos Aires Zoo
Collaborators of the
Bicentennial National
Reading Marathon
Bacigaluppi S.A
Intel Tecnología de Argentina S.A.
ARBIA (Asociación de Radios
Grupo Editor Planeta
Culligan Argentina S.A.
Jardín Zoológico de la Ciudad de
Bonaerenses y del Interior de la
Grupo Editorial Norma
Dow Argentina
Buenos Aires
República Argentina
Grupo Macmillan
Ediciones del Eclipse
La Anónima (S.A. Importadora y
ARPA (Asociación de Radiodifusoras
Grupo Santillana Argentina
Ediciones SM Argentina
Exportadora de la Patagonia)
Privadas de Argentina)
Random House Mondadori Argentina
Editorial Albatros S.A.I.C
Malba – Fundación Costantini
ATVC
Sociedad Argentina de Pediatría
Editorial Andrés Bello Argentina S.A
Ministerio de Educación de la Nación
Ediciones Colihue S.R.L
Editorial de Comunicaciones Públicas
Mirinda
Ediciones de la Flor S.R.L.
S.A.
Pepsi
Ediciones del Eclipse
Editorial Guadal S.A
Plan de Lectura del Ministerio de
Ediciones Iamiqué
Editorial Sigmar S.A.C.e.I
Educación de la Nación
Ediciones SM Argentina
Embajada de los Estados Unidos de
Random House Mondadori Argentina
Editorial Albatros S.A.I.C
América en Argentina
Sessa Editores
Editorial Andrés Bello Argentina S.A
EMC Computer Systems Argentina
Sugar& Spice S.R.L.
Editorial Guadal S.A
S.A.
Tecpetrol
Editorial Sigmar S.A.C.e.I
Eurofood Argentina S.A.
Tito Scuticchio – DJ S.R.L.
Escribanía Esponda
Fondo de Cultura Económica de
Fondo de Cultura Económica de
Argentina
Argentina
HSBC Argentina Holding S.A.
Fundación Schcolnik
39
Fundación Leer
Annual Report 2010
Contributions 2010
Contributions of
providing
publishing houses
Aique Grupo Editor S.A.
A-Z Editora S.A.
Edebe S.A.
Kapelusz Editora S.A.
Atento Argentina
Cristian Dzwonik – NIK
Del Estero
El Patagónico de Chubut
HelpArgentina
Revista Intercole
Pictus S.R.L.
ATVC
Culligan Argentina S.A.
Diario Primera Fuente de
Elías Mejalelaty
Kapelusz Editora S.A.
Sarmiento Publicidad Exterior
Random House Mondadori
Cámara Argentina de
Diario Clarín
Tucumán
Escribanía Esponda
Kidsnews
Sessa Editores
Argentina
Publicaciones
Diario de Cuyo San Juan
DIB (Diarios Bonaerenses)
Estudio Labanca & Asociados
La Anónima (S.A. Importadora
Sociedad Argentina de
Canal 11 de Salta
Diario de Madryn
Disney Channel
Familia Mejalelaty
y Exportadora de la Patagonia)
Pediatría
Canal 13 de Ciudad de Buenos
Diario de Paraná
DyN - Agencia de Diarios y
Félix de Barrio
La Imprenta Wingord
Spinazzola Vía Pública
Aires
Diario El Federal
Noticias
Fernando Bravo
Luis María Pescetti
Sugar & Spice
Canal 13 de Santa Fé
Diario El Heraldo
Ecoclubes Argentina
Fernando de Vedia
Malba - Fundación Costantini
Symnetics Argentina
Canal 26
Diario El Patagónico
Ediciones Colihue S.R.L.
Fondo de Cultura Económica
María Inés Falconi
Syncromind
Canal 5 de Rosario
Diario El Santa Cruceño
Ediciones de la Flor
de Argentina S.A.
Mediaview
Telefe Noticias
Canal 7
Diario El Sureño
Ediciones del Eclipse
Fundación Andreani
Migal Publicidad
Terminal Saldias
Canal 8 de Córdoba
Diario El Tribuno de Salta
Ediciones Iamiqué
Fundación Banco Francés
Ministerio de Educación de la
The Walt Disney Company
Canal 8 de Mar del Plata
Diario El Tribuno de
Ediciones SM S.A.
Fundación Diario La Nación y
Nación. Plan de Lectura
Tinta Fresca
Canal 8 de Tucumán
Tucumán
Editorial Albatros
Diario La Nación
OCA
Tito Scuticchio - Disc Jockey
Canal 9 de Bahía Blanca
Diario La Capital de Mar del
Editorial Albatros S.A.C.I.
Fundación Mujica Láines
Pearson Education
TN
Canela
Plata
Editorial Andrés Bello
Fundación Noble
Pepsi - Mirinda
Total Austral S.A.
Casa Natura
Diario La Gaceta de
Argentina S.A.
Fundación Schcolnik
Pepsico
UPS de Argentina
Cines Hoyts
Tucumán
Editorial de Comunicaciones
Futurebrand Argentina
Plan de Lectura - Ministerio de
Vía Pública Patagónica S.A.
Clara Levín
Diario La Mañana de Bolivar
Públicas S.A. (Very Important
Google
Educación de la Nación
Zoo Buenos Aires
Clarín.com
Diario La Nación
People)
Grupo Editorial Planeta
Plásticos Clauser S.R.L.
Comandante Antártico de
Diario La Opinión
Editorial Guadal S.A.
Grupo Macmillan con sus
Publiaceras
Ejército
Diario La República de
Editorial Random House
sellos Estrada y Puerto de
Radio Continental
CoolMedia
Corrientes
Mondadori
Palos
Radio Mitre
Cresko S.A. Junto a Magneto
Diario Nuevo Diario de Sgo.
Editorial Sigmar S.A.C.I.
Grupo Santillana Argentina
Revista IDEA
In Kind
Donations 2010
Ediciones Colihue S.R.L.
40
Ediciones de la Flor S.R.L.
A.D.I.R.A. (Asociación de
Ediciones del Eclipse S.R.L.
Diarios del Interior de la
Ediciones Iamiqué S.A.
República Argentina)
Ediciones Santillana S.A.
A.R.B.I.A. Asociación de
Ediciones SM S.A.
Radiodifusoras Privadas de
Editorial Albatros S.A.C.I.
Argentina
Editorial Andrés Bello
A.R.P.A. (Asociación de
Argentina S.A.
Radiodifusoras Privadas de
Editorial Atlántida S.A.
Argentina)
Editorial Guadal S.A.
A.T.V.C. Asociación Argentina
Editorial Sigmar S.A.C. e I.
de Televisión por Cable
Fundación Edelvives
Alejandro Raffo
Grupo Ilhsa S.A.
Ana María Shua
Grupo Macmillan - Sellos
Asociación Civil Contenidos -
Estrada y Puerto de Palos
medios y sociedad
Personal
donations
Jackie Abadi
Alejandra Ader
Pablo Ader
Laura Alcuaz
Renata Alonso
Mariana Anselmi
Andrés Arancibe
Luis Arcentales
Carola Aruguete
María Averza
Florencia Azarola
Federico Baiocchi
Alejandra Barreiro
Alicia Bejerman
Gabriela Bejerman
Lisa Bellsted
Valeria Benayas
Florencia Biotti
Nicolás Bruno
Georgina Buratti
Romina Casale
Daniel Casano
Andrea Casas
Agustín Castañeda
Juan Ignacio Ceci Uroz
María José Civetta
Silvia Fabiana Clauser
Cristianne Close
Cecilia Corbalán
Marina Corpi
Sabrina Coughlin
María Da Costa
Fabián Damiani
Alejandra Davila
Tamara Dayoub
Félix de Barrio
Marcela de Barrio
Betina De la Rosa
Mónica De Vuono
Florencia Del Gizzo
Ángela Di Leo
Silvia Dimarco
José Luis Domínguez
Claudia Canduci
41
Fundación Leer
Annual Report 2010
Contributions 2010
Partners
Félix Martín Galli
Elías Mejalelaty
Lucia Schleich
Daniel Adolfo García
Patricia Viviana Mejalelaty
Marcela Simonetta
Yael Scravaglieri
Graciela Alfonso
Gladys Haydée Gigirey
Raquel Gladys Mercado de
Maria Adela Sorzio
Denia Prado
Andrea Segalowicz
Gabriela Altamira
Alfredo José Giglio
Endo
Dora Viviana Sosa
Mercedes Méndez Ribas
Ricardo Pristupluk
Alejandra Segat
Lidia Isabel Barei
Federico Giménez Zapiola
Debora Miyara
Sabrina Tavella
María Iribarren
Carlos y Antonia Miguens
Cecilia Quiñonez
Donna Shaffer
Lucila Elena Barzizza
Juan Carlos Giorgi
Inés Montejo
Carlos Torchiaro
Mariela Fleisher
Carolina Jaimes Freyre
Matías Molinero
Lucila Raffo
Diego Sisto
Jorge Belluzzo
Ignacio Abel González García
Fati Mouzaffar
Melisa Wortman
Natalia Fontana
Mariana Jasper
David Monteros
Sara Raggio
Marcela Inés Sisto
Federico Mauricio Braun
Carina Grosso
Patricia Moyano
Nicolas Zeiguer
Martín Franzini
Gustavo Kaplan
José Luis Montes
Fabiana Reggio
Paula Speroni
Oscar Ciacciariello
Alicia Guevara
Silvia Isabel Nini
Wanda Frassoldati
Maria & Thomas Klumpp
Laura Patricia Morales
Silvina Reinoso
Alejandra Stein
Silvia Fabiana Clauser
Mónica Guevara
Alicia Mabel Palermo
Matilde Gálvez
Federico Krum
Mariel Morita
María Rita Reynes
Silvia Tabanera
Norma Mabel Coronel
Patricio Guitart
Juan Carlos Pallares
Nayeli García
Agustina Lattanzi
Dolores Morita
Patricia Ricco Flores
Andrea Tamaroff
Félix de Barrio
Julia Gabriela Gutiérrez
Santiago Palma Cane
Ricardo Antonio García
Jessica Lemuf
Florencia Morita
Lorena Rigos Valiente
Alejandro Tres
Diego de Palma
Gabriel Hassan
Ana Pedernera
Analía García Fresco
Roxana Linzuain
Mariana Moules
Sergio Ripoll
Analía Triascarpi
Florencia Del Gizzo
Ana Herrero
María Pensavalle Pizzini
Mariana Gelman
Alicia Lofthouse
Mariano Negri
Rolando Rivero
Marcela Turek
Ana María Díaz
Silvina Hojman de Madanes
Gloria Silvina Pinto
Karina Giménez
Stephan Lowy
Cecilia Oriolo
Julieta Rivetti
Gabriela Urmani
Federico Damián Espinosa
Juan Manuel Huerga
María Pilar Planas
Laura Soledad González
Satoshi Mano
Sofía Palacios
Sol Romani
Karina Valdez
María Luisa Fabricius
Lucas Lagos
María Soledad Rodríguez Del
Donato Guarino
Álvaro Martínez
Ana Pedernera
Martha Rolón
Jeannette Velázquez
Juan Carlos Fernández
María Magdalena Llavar
Prado
Alejandra Guastoni
Verónica Martínez Castro
Andrea Pellicia
Sandra Rosso
Judith Verbeij
Andrea Fernández Boiso
Isabel Pilar López
Sandra E. Romagnoli
Silvina Henríquez
Mariana Martínez
Federico Pennacchioni
Gabriela Rovere
Patricio Vezza
Nora G. Fiorini
Paola Alejandra López
Mónica Romero
Paula Hernando
Irving & Katherine Meeker
Celina Peper
Maria Rosa Sandoval
Carlota Villanueva
Virginia Freddolino
Verónica López
Ana María del Carmen Roncoli
Cinthi Herrera
Elías Mejalelaty
Natacha Perrotta
Lizzie Saúl
John Walsh
Marisa Gamboa
Marcelo Lozano
María Paz Sanchez
Fabiana Mejalelaty
Fred Philips
Mariangeles Sabella
Jose Wynne
Jorge Marasco
María Laura Scarione
Jessica Elhom
Silvina Hojman de Madanes
Matilde Mejalelaty
Adriana Piovano
Natalia Scarpa
Laura Epsiztein
Michael Hood
Patricia Viviana Mejalelaty
Carlos Alberto Pla
Ernesto Sibilla
Carlos Etcheverrigaray
Yanina Horman
Luz Melón
Marcelo Podestá
Carolina Fernández
Candelaria Iglesias
Paula Méndez
Constanza Ferro
Marcelo Iniarra
Carlota Filarent
Jimena Zuniga
42
43
Fundación Leer
Annual Report 2010
Scope of our work, 1997-2010
44
45
Fundación Leer
Annual Report 2010
The resources and their application
Balance
During the year ending December 31, 2010, thanks
to contributions received from private enterprises,
institutions, and individuals both Argentinean and
international, highly committed to education and
the future of children and young people who live
in Argentina, it was possible to put 105,469 new
literature books within their reach, and to offer
training to 2,804 teachers. Furthermore,
3,651,122 children, young people and adults
participated in the Bicentennial National Reading
Marathon.
Perspectives
$
$
Current Income
This coming year, 2011, will include a number of important projects,
through which Fundación Leer will continue to work toward the
achievement of full literacy and reading in Argentina. This has been, for
the last 14 years, the objective of our actions.
Contributions and Donations
In cash
4.668.697
In kind
1.030.034
5.698.731
Subtotal
Other income
Net financial results
323.996
Subtotal
323.996
Total
6.022.727
Use of resources
$
Program expenditures
Administrative expenditures
Depreciation of durable consumer goods
5.656.496
172.325
59.488
Total
5.888.309
With this in mind, we will advance our programs of reading promotion,
training teachers and mediators throughout the entire country. We will
extend the creation of reading spaces to those institutions that lack them,
and provide children with access to books of literature so that they can
build their own libraries and embrace the pleasure of reading at home.
We will work, as always, in coordination with different ministries,
continuing the collaboration process with technical teams in the effort to
develop a joint venture to support supervisors and principals in their
pedagogical role, key for the reinforcement and professional development
of their teachers.
extends its reach, allowing the greatest possible number of teachers to
find support in the Fundación.
We will reinforce every action that augments the amount of people that
participate in the endeavor of the Fundación, as volunteers or as donors,
so that books can reach every day to an increasing number of children.
Once more this year, we will carry out the National Reading Marathon,
which in its 9th edition will reach millons of children throughout the
entire country, thus bringing the magic of reading and books to all those
who, like us, believe that it is possible to achieve full literacy and reading
in Argentina.
The Administrative Board
Fundación Leer´s financial statments are audited annually by PriceWaterhouseCoopers,
In education, new technologies will remain an important tool for
Fundación Leer: we will offer two new distance courses for teachers and
school authorities, focused on enhancing the knowledge and widening the
application of the Guiding Criteria for Good Practices for the Teaching of
Reading developed by the Fundación.
who issued their report on 04-28-11 on the balance closed on 12-31-2010.
To obtain a complete copy of the statement, please contact: Dirección Ejecutiva,
Fundación Leer, Av. Cerviño 4407/17 1° Piso (C1425AHB), Buenos Aires, or
[email protected].
We will continue to work decisively to ensure that Reading on the Web,
our virtual space for the exchange of teaching practices, grows and
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Av. Cerviño 4407, 1º piso - Buenos Aires - Argentina
Tel-Fax: 54-11-4777-1111 - E-mail: [email protected]
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