Research Report - SRH Hochschule Berlin

Transcription

Research Report of
SRH Hochschule Berlin –
The International Management
University
For the academic year of 2014/ 2015
September 2015
Content
1 Introduction ......................................................................................................................................................... 3
2 Research Expertise ............................................................................................................................................. 13
2.1 Research Expertise of Full-Time Professors .................................................................................................... 16
2.2 Research Expertise of the Research Associates .............................................................................................. 32
Annex I: Research activities and publications of the full time professors 2014/2015 .......................................... 40
Annex II: Research activities and publications of research associates 2014/2015 ............................................... 53
Annex III: Research Cooperations 2014/2015 ....................................................................................................... 57
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© SRH HOCHSCHULE BERLIN, 2015
1 INTRODUCTION
The university's mission is to qualify young, talented people in future-oriented degree programs.
This is being supported systematically through research.
Research at SRH Hochschule Berlin can be explained according to the following:
a) Method
b) Content
c) Structure
a) Method
It can be assumed that there is interdependence between fundamental and applied knowledge. Due
to this mutual dependence, there is no focus on one or the other (fundamental versus applied) in our
research. The guidelines below are an integral component of our research approach, which were
developed at the 2012 Strategy Meeting of SRH Hochschule Berlin:
1) Research should be conducted freely, autonomously, independently and critically.
Our research is not oriented towards specific approaches, schools of thought, methods or
the like; it is therefore ideology-free, interdisciplinary and undogmatic. Scientific scepticism is
viewed as a thought principle and constructive criticism as a necessary corrective.
2) Research should be conducted creatively and make a contribution. Our research activities aim to solve explanatory problems in science as well as specific organizational problems
in the field. The problem-solving potential of the solution design constitutes the significant
quality criteria for research at SRH Hochschule Berlin.
3) Research should be conducted intelligibly. Our research should be comprehensible for
interested persons. Communicative principles of our research are therefore, plausibility, interdisciplinarity, and compatibility with new knowledge. The collected primary data will be
archived.
4) Research should be conducted honourably. Our research follows an academic honour
code. As researchers, we see ourselves as ethically obliged thus scientific misconduct (i.e.
plagiarism, falsification of data, and partisanship of assessments) will be omitted and known
violations immediately reported.
In conclusion, the guidelines above make it clear that the research at SRH Hochschule Berlin is not
conducted according to specific approaches, schools of thought, methods and the like. First, research
is free of ideology, interdisciplinary and undogmatic. Second, we understand the quality criteria necessary for the problem-solving potential to be the solution. Third, we view plausibility, interdisciplinarity and also compatibility with new knowledge as communicative principles. The four research
guidelines follow the academic code of honour of SRH Hochschule Berlin.
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b) Content
The university aims to research dynamic changes of processes and structures in order to produce
added value through new knowledge for business and society. The research areas vary between
healthcare management, information technology and a vast number of different general aspects that
fall under the topic “Public & General Management.”
Scientists conducted six third-party funded projects during the academic year 2013/2014 under the
umbrella of the research cluster “Analysis of Dynamic Changes of Processes and Structures in Business and Society”. One of these projects was recently acquired.
The university receives special support from SRH Förderstiftung as well as public sponsorship from
the Federal Ministry of Economic Affairs and Energy, and the Federal Ministry of Education and Research, for example. The two projects that ended during this academic year are listed as completed
projects. In the section below, you will read about the ongoing third-party funded projects.
Current projects
Crises Management in Hospitals
This project aims to analyse the performance of different participants in the fields of medicine, energy, IT-systems and personnel management, and to simulate the influence of dynamic risks. The information gathered in different workshops is used to conceptualize and implement a decisionmaking tool for managers.
Duration: January 2013 - December 2014
Project volume: 197,000 €
Sponsored by SRH Förderstiftung: 197,000 €
Participants: Prof. Dr. Ronald Glasberg (Project manager); Michael Draheim M. Sc.; Prof. Dr. Franz Hessel; Prof. Dr. Michael
Hartmann; Prof. Dr. Carsten Schermuly; Prof. Dr. Vladimir
Stantchev; and Prof. Dr. Gerrit Tamm
prevenTAB - dynamic, mobile motion analysis
This project focuses on the development of a sensor-based
solution that allows uninterrupted observation of body posture
in everyday work life. Persons with back problems can be treated holistically and continuously with the intelligent combination
of real-time feedback via smartphone and investment in an
online coaching system.
Duration: July 2013 - January 2015
Total project volume: 700,000€
SRH Project volume: 174,748 €
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Sponsored by the Federal Ministry of Economic Affairs and Energy for SRH: 157,273 €
Participants: Prof. Dr. Gerrit Tamm and Prof. Dr. Vladimir Stantchev
In cooperation with: symeda GmbH; University Carlos III. Madrid; Stefan Kock; Prof. Dr. Ricardo
Colomo-Palacios; and Lisardo Prieto Gonzaléz
OpSIT - Optimal employment of Smart-Items-Technologies in inpatient care
This project focuses on the development of custom-made, technical solutions to secure qualitatively
high-class healthcare. Above all, inpatient care will be supported, according to specific afflictions,
through the optimal application of smart-item-technologies.
Duration: July 2013 - June 2016
Total project volume: 3,300,000 €
SRH Project volume: 552,230 €
Sponsored by the Federal Ministry of Education and Research
for SRH: 463,873 €
Participants: Prof. Dr. Gerrit Tamm and Prof. Dr. Vladimir Stantchev
In cooperation with: Fraunhofer Gesellschaft; TU Berlin; Johannes Schubert; Sarfaraz Ghulam; Prof.
Dr. Ricardo Colomo-Palacios; Lisardo Prieto González and Taylor Solazzo
Development of the Working Life of Engine Drivers in Germany (LF2030)
The tasks of engine drivers have changed dramatically since the first days of railway in Germany. This
is due to a changing working environment (technological, organizational, societal and sociological
environments). Thus, analysing and structuring these influential aspects might be essential for understanding the status quo of engine drivers’ employment and for potentially forecasting the future
tasks of engine drivers.
Duration: March 2014 - March 2015
Sponsored by FairnessPlan e.V.: 110,000 €
Participants: Prof. Dr. Achim Seisreiner and Prof. Dr. Jens
Junge from Design Akademie Berlin; Stefanie Talaska; and
Frank Thonig
Rudolpho Duba / pixelio.de
Konrad Adenauer Stiftung: What makes founders successful?
Which motivational factors and supporting factors are needed for a successful startup? The International Institute for Sustainability Management (IISM) interviewed startup company founders in cooperation with the Konrad Adenauer Stiftung. The goal of this project is to overcome challenges, document strategies of successful startups, and pinpoint the most important influences.
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Duration: September 2013 – December 2015
Sponsorship through Konrad Adenauer Stiftung: 8,000€
Participants: Prof. Dr. Anabel Ternès; Prof. Dr. Ian Towers and Skrollan Olschewski of Konrad
Adenauer Stiftung
Practicing Risk Management
The manifestation of risk management in practice is
explored through empirical survey data using Germany and Turkey as case studies. An early risk detection
system for SMEs is being developed with the help of
this data. End users of the system are companies that
intend to establish business relations with any other
country.
Duration: July 2012 - November 2016
Sponsorship through SRH Förderstiftung: 37,000 €
Participants: Prof. Dr. Bert Eichhorn and Prof. Dr. Ralph Schuhmann
In cooperation with: Marmara University Istanbul and Prof. Dr. Alexander Wulf
Completed projects
Personalized Medicine in Cancer Research
This project analyses the impact of technological and structural change towards personalized medicine, specifically for
product development by pharmaceutical manufacturers. The
focuses are on the costs of research and development, obtainable prices, and regulation processes following authorization of technologies. The following question will be answered:
Under which preconditions do pharmaceutical manufacturers
decide to develop products of personalized medicine?
Duration: April 2012 – April 2014
Sponsorship through SRH Förderstiftung: 26,000 €
Participant: Prof. Dr. Franz Hessel
In cooperation with: Universities Bochum (Duisburg-Essen) and Medizinische Hochschule Hannover
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The research cluster “Analysis of Dynamic Changes of Processes and Structures in Business and Society” has the following five research areas:
Chart 1: Research areas at SRH Berlin
The five research areas are briefly described below.
I. Healthcare
Management
II. Information
Systems
III. General &
Public 1:
Strategic
Management
IV. General &
Public 2:
Diversity Management &
Business
Psychology
Health- economic
evaluation
Process mining
Market trend
research
Demography &
human resource
management
Risk management
Health technology
assessment
Cloud- &
IT- governance
Formulating
strategies &
game theory
Age discrimination
Contractual
management
Health services
research
Internet of things
Financial markets
& portfolio construction
Psychological
empowerment
Knowledge
management
Social securing
systems
Mobile and webbased services
Innovation &
entrepreneurship
Team diagnostics
Transaction-related
risk analysis
Access to the
market and
reimbursement
structures of
medication &
products
Smart
Infrastructures
Risk management
in value creation
Leadership
Corporate liability
V. General &
Public 3:
Contractual
Management
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I. Healthcare Management
The research area, Healthcare Management, investigates processes in healthcare and offers interdisciplinary solutions. The subjects in this field of research are health system and health services research; clinical and economic assessment of health performance (the pharmaceutical economy and
medical products); and hospital management.
Researcher in charge: Prof. Dr. Franz Hessel
II. Information Systems
Dynamic changes that result from the development of information systems are investigated in this
research area. The goal of the research is to identify the precise utility of the most modern information systems. The research focuses are process mining; cloud and IT governance; mobile and webbased services or smart items infrastructures; and e-learning.
Researchers in charge: Prof. Dr. Vladimir Stantchev and Prof. Dr. Gerrit Tamm
III. General & Public 1: Strategic Management (Dynamic in companies)
The goal of this research area is to develop tools and techniques to identify business opportunities,
analyse competition, design business models, and evaluate strategic options until successful establishment in the market. In this context, the theory of games, innovation manangement, finance
management and risk management are actively used for solving strategic, economic and technological issues.
Researcher in charge: Prof. Dr. Ronald Glasberg
IV. General & Public 2: Diversity Management & Business Psychology
This research area seeks to understand the consequences of demographic change and recognize its
potential. This includes analysing factors that can predict the desire to have a prolonged working life.
This research focus is at the crossroads of economics and psychology.
Researcher in charge: Prof. Dr. Victoria Büsch
V. General & Public 3: Contractual Management
This research examines the impact of national and international contractual parameters on entrepreneurial decisions. The focus is a combination of risk management, contractual management and
knowledge management. The contract is investigated as a control mechanism. Studies are being
conducted on transaction-related risk analysis and corporate liability.
Researcher in charge: Prof. Dr. Bert Eichhorn
VI. Communication Management
This research area is interdisciplinary, integrated into the research field, and part of establishing a
connection between sustainable aspects and new communication trends. This connection links
communication management, entrepreneurial communication and marketing. Topics deal with digital, verbal, textual and political communication, brand communication, corporate social responsibility
(CSR), innovation, and controlling.
Researcher in charge: Prof. Dr. Anabel Ternès
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The professors employed at the university are not only engaged in research projects. They also publish insights gained within the project in renowned JCR-ranked journals. Project-independent
knowledge is presented at domestic and international conferences. Books and professional memberships to organizations buttress the research activities of our professors. The chart below lists the total
number of research activities of each professor.
Chart 2: Research activities of professors at SRH Hochschule Berlin
Name
Number of
Number of
current mempresentations
berships
Number of
third-party
funded projects
27
14
19
2
0
3
16
92
3
13
16
4
13
42
31
24
42
7
35
6
39
149
12
83
12
3
32
32
2
5
3
2
3
4
3
2
2
29
2
2
4
23
0
4
3
3
2
7
1
19
7
11
1
0
3
9
Number of
publications
Baierl, Ronny
Büsch, Victoria
Eichhorn, Bert
Glasberg, Ronald
Gockel, Christine
Hartmann, Michael
Hessel, Franz
Schermuly, Carsten
Seisreiner, Achim
Stantchev, Vladimir
Steinhauser, Carolin
Straub, Matthias
Tamm, Gerrit
Ternès, Anabel
Book
chapters
12
12
14
0
0
1
12
47
14
29
9
4
16
46
International
journals*
11
5
1
21
11
37
29
19
2
19
5
1
8
15
Towers, Ian
11
9
12
15
5
1
Wulf, Alexander
12
9
5
32
4
3
239
202
281
554
95
74
* ranked journals or journals with impact
Other publications
Factor
September 2015
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c)
Structure
The research of professors and research associates is guided by structural requirements and performance criteria set by the German Council of Science. All employees of the university contribute to
the research culture. This includes professors, research associates, administrative employees and students. Students have many possibilities to participate in research projects and to apply and deepen
the knowledge they acquired into their academic work. They can establish contacts with national
and international research networks through close collaboration with professors and teaching staff.
Effort is made to ensure that current research topics and insights are integrated into the study content. Students are motivated to write and submit scientific articles with professors. Upon acceptance
of the contributions for national or international conferences, the university covers a part of the costs
for the conference fees.
The research efforts of research associates and administrative employees are supported through the
quarterly PhD student colloquium. Each person is invited to present their research progress and to
receive feedback on the methodology, theory and general content of their dissertations. According
to university policy, “Guidelines for Quality Assurance of PhD Endeavours”, SRH research associates
and employees may be granted a research day per week. This research day affords them time to
focus on completing their doctoral degrees.
Close contact with companies is particularly important for a business university like SRH Hochschule
Berlin. Companies cooperating with the university not only have a reliable partner in SRH, but they
also have access to the latest research results. In this way, methods transfer and knowledge transfer
assures that the competitiveness of companies improves. The close relationship between the university, companies and other institutions expands our recruitment endeavours and our ability to react to
the decreasing labour supply in Germany.
For society in general, the benefits can be seen in the empowerment of the economic and scientific
efforts in the Berlin- Brandenburg metropolitan region. Growth and innovation strategies for the
economy result in close scientific and business cooperation. This also contributes to improved living
and working conditions.
An ethical review committee was founded at the university on June 1, 2013. It helps and advises the
university with ethical and legal aspects of our scientific research. It is comprised of five persons:
three professors, one academic employee and one non-academic employee. The committee is presided over by the Vice President of Research. “Guidelines for Securing Good Academic Practice and
for Avoiding Academic Misbehaviour” is a university policy that was also introduced in June 2013.
Two ombudsmen/women were assigned to assist with the implementation of these guidelines, Prof.
Dr. habil. Michael Brusch of Brandenburgische Technische Hochschule Anhalt (external professor)
and Prof. Dr. Vladimir Stantchev (internal professor). These regulations were examined according to
German Research Foundation (DFG) recommendations and were approved by DFG.
The internal institutes of SRH are legally dependent organizational units. Their purpose is to initiate
and execute research projects, to transfer research insights into teaching, and to share it with the
public. The organization of these internal institutes facilitates communication within the university,
and between the university and external organizations. Details of the structure and functions are
governed by the “Regulations for Research Institutes”. The research activities of our institutes stand
out due to a strong global network. In 2014, a fourth institute dedicated to the topic Management
and Organisation Studies was established under the direction of Prof. Dr. Achim Seisreiner. The four
institutes within the university are:
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1. Institute of Information Systems (IWI)
The aim of this institute is to combine the long-time research experiences of the institute’s two head
researchers. Their specializations are information systems, smart items, information management and
cloud computing. IWI cultivates contacts at business, research and political institutes and leads the
implementation and design of the Information Systems Management research cluster at SRH
Hochschule Berlin. The institutes’ competencies in business informatics are shared with other research areas of the cluster and with external partners as well.
Participating professors: Prof. Dr. Vladimir Stantchev, Prof. Dr. Gerrit Tamm and Prof. Dr. Franz
Hessel
In cooperation with: Prof. Dr. Miroslaw Malek of University of Lugano (Switzerland); Antonio de
Amescua Seco of Universidad Carlos III de Madrid (Spain); Sir Brian Fender of Kingston University
(UK); and others
2. Contractual Management Institute (CMI Berlin)
The goal of CMI Berlin is to investigate and promote the potential of management contracts for
business transactions. The most pressing tasks involve developing legal management techniques
together with other universities and developing concepts for legally viable illustrations of management processes. This is in line with adapting legal thinking and working principles to the operational
requirements. Concepts for contractual management are implemented and developed together with
economic leaders.
Participating professors: Prof. Dr. Bert Eichhorn; and Prof. Dr. Ralph Schuhmann of Ernst-AbbeHochschule Jena
In cooperation with: Prof. Dr. Ibrahim Anil of Marmara University (Turkey)
3. International Institute of Sustainability Management (IISM)
The International Institute for Sustainability Management is concerned with national and international sustainable business concepts. The central focus is on business self-marketing (branding) and employer branding with respect to company attractiveness for both internal and external stakeholders.
Research investigations encompass economic value creation processes and methods concerning sustainable natural and social resources. This includes the development of innovative and environmentally-friendly products and services, as well as intelligent organizational and work-related processes.
Participating professor: Prof. Dr. Anabel Ternès
In cooperation with: Prof. em. Dr. h. c. Werner Siebel of Technische Universität Berlin; Prof. Dr. Michael Hartmann; and Prof. Dr. Ian Towers
4. Silver Workers Research Institute (SWRI)
For many years, the researchers of this institute have been investigating the effects of demographic
change on the labour market. The research focus is the attitudes, support and continued company
employment of older employees who are also known as ‘silver workers’. Both organisational and
personal perspectives are included in investigations.
Participating professors: Prof. Dr. Victoria Büsch; Prof. Dr. Jürgen Deller of Leuphana Universität Lüneburg; and Prof. Dr. Carsten Schermuly
In cooperation with: Federal Institute for Population Research
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5. Institute for Management and Organisation Studies (IMOS)
The IMOS is about the analysis of social and business consequences of established instruments in
management for both practice and research. Issues such as responsibility, ethics, rationality and effective guidance of social systems are the focus of its research activities. The IMOS supports companies and entrepreneurs with their forward-looking management and organizational challenges
through interdisciplinary and practice-oriented analysis.
Participating professors: Prof. Dr. Achim Seisreiner; and Prof. Dr. Jens Junge of design akademie berlin (dab)
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2 RESEARCH EXPERTISE
The professors and lecturers at SRH Hochschule Berlin stand out for their high expertise. They supervise third-party funded projects, publish in peer-reviewed journals, and present (or moderate) at national or international conferences.
Each year since 2012, SRH Hochschule Berlin gives an award to deserving recipients for their promotion and consolidation of excellent research at the university. With this research prize, professors are
recognized for outstanding research performances and motivated for maximal output in the future.
The prize budget of 3,000 Euros is awarded annually at the graduation ceremony and is used to
compensate student assistants.
In 2014, the prize went to Prof. Dr. Anabel Ternès who published numerous articles in high ranking
journals and in several books.
In 2013, SRH Hochschule Berlin created a doctoral prize for its own research associates for the first
time. The recipients were Anja Krüger and Franziska Schölmerich. They each received a certificate
and the opportunity to participate in the European Commission Erasmus+ lecturer exchange at a
partner university of their choice. Anja Krüger went to the University of Luxemburg for a week to
teach the topic of Foreign Culture and Language Politics to Bachelor students of the Institute for
German Philology. Franziska Schölmerich led a diversity workshop at the European Polytechnic University for the Psychology Department in Pernik, Bulgaria.
Research associates who are supervised by an external doctoral adviser may receive a paid research
day during their work week to afford them time to focus on their doctoral work. They are actively
supported by SRH Hochschule Berlin
Information about the research focuses, career, and research activities of our 16 full-time professors
are presented alphabetically in the following chapter, Part 2.1. Their most recent publications are
listed in Annex I. Information about the research expertise of our 15 research associates are introduced in Part 2.2. Their research activities and publications are listed in Annex II.
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Full-time professors at SRH Hochschule Berlin:
Prof. Dr. Ronny Baierl, Business Management with a focus on Tourism .................................... 16
Prof. Dr. rer. pol. Victoria Büsch, Economics und Demography .................................................. 17
Prof. Dr. Bert Eichhorn, International Business Law/ European Law ............................................ 18
Prof. Dr. Ronald Glasberg, International Strategic Management ................................................ 19
Prof. Dr. Christine Gockel, Business Psychology ........................................................................ 20
Prof. Dr. Michael Hartmann, Information Technology and Management ................................... 21
Prof. Dr. Franz Hessel, Healthcare Management ........................................................................ 22
Prof. Dr. rer. nat. Carsten Schermuly, Business Psychology ........................................................ 23
Prof. Dr. Achim Seisreiner (habil.), Human Resources and Organization ..................................... 24
Prof. Dr. rer. nat. Vladimir Stantchev, Business Information Systems .......................................... 25
Prof. Dr. Carolin Steinhauser, International Hotel Management ................................................. 26
Prof. Dr. Matthias Straub, Business Administration with a focus on Hospitality/Tourism ............ 27
Prof. Dr. Gerrit Tamm, Business Information Systems ................................................................ 28
Prof. Dr. Anabel Ternès, Communication Management ............................................................. 29
Prof. Dr. Ian Towers, Business Administration ............................................................................ 30
Prof. Dr. Alexander Wulf, Business Law ..................................................................................... 31
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Academically-active employees at SRH Hochschule Berlin
Nils Britze, M. A., Economics and Demographic Change ........................................................... 32
Ricardo Colomo-Palacios, Prof. Dr., Institute of Information Systems ........................................ 32
Sarfaraz Ghulam, M. A., Institute of Information Systems.......................................................... 33
Lisardo Prieto González, M. Sc., Institute of Information Systems ............................................. 34
Carolin Graßmann, Dipl.-Psych., Business Psychology ................................................................ 34
Anja Krüger, M. A., Crisis and Conflict Studies .......................................................................... 35
Jörg Männicke, MBA, International Hospitality Management .................................................... 35
Mohammad Mohammadian, M. Sc. Quantitative Methodology ................................................ 36
Nadja Schikofsky, M. A., Entrepreneurship ................................................................................ 36
Franziska Schölmerich, Dipl.-Psych., Business Psychology ........................................................... 37
Johannes Schubert, M. A., Institute of Information Systems ...................................................... 37
Laura-Lee Smith, M. A., Business Administration ....................................................................... 38
Tobias Stähler, M. A., Communication Management and E-Business ........................................ 38
Frank Wittig, M. A., International Management ........................................................................ 39
Katrin Zohr, M. A., Business Administration, Economics and Demographic Change .................. 39
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2.1 RESEARCH EXPERTISE OF FULL-TIME PROFESSORS
Prof. Dr. rer. pol. Ronny Baierl
Professor of Business Administration with a focus on Tourism
Programme Director, International Hotel Management Programme (Bachelor of
Arts, German & English Language Tracks)
Research Focuses
Prof. Dr. Baierl’s research mainly focuses on corporate entrepreneurship and innovation in established corporations. His main interests are entrepreneurial decision-making, innovative business models, and innovations in the service industry. The main focus of his research is strategic questions regarding tourism-oriented corporations, and involves even more specific issues of chain/privately-held
hotels.
Career
Prof. Dr. Baierl joined SRH Hochschule Berlin at Campus Dresden in 2013, where he is a professor of
the Business Administration Programme. In the years prior,, he was Head of the Competence Center
Corporate Entrepreneurship at the Institute of Technology Management at the University St. Gallen
in Switzerland. Within that period of time, he co-initiated the Entrepreneurial Management Lab for
transferring scientific knowledge to practice. The very beginning of Prof. Dr. Baierl’s career was at
the University of Hohenheim in Stuttgart where he studied economic sciences. He earned his PhD at
WHU – Otto Beisheim School of Management in Vallendar. He gained practical experience in consulting agencies within the automobile industry and in tourism.
Research Activities
Besides publishing in international journals, Prof. Dr. Baierl acts as an ad-hoc reviewer for wellrecognized journals, such as International Business Review, International Journal of Entrepreneurial
Venturing, International Journal of Technology Management, Journal of Small Business Management, and Entrepreneurship Theory and Practice. Moreover, he is a review board member of the
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum), member of the
scientific board, and scientific consultant for the Journal of Tourism Research. He also reviews submissions for international conferences, such as Babson College Entrepreneurship Research Conference (BCERC); Annual Conference of European Academy of Management (EURAM); and Academy of
Management (AOM) meetings in several divisions. The divisions are: Organization and Management
Theory (OMT); Entrepreneurship (ENT); and Technology and Innovation Management (TIM). Prof. Dr.
Baierl is member of the German Academic Association for Business Research (VHB) and of the German Association of University Professors and Lecturers (DHV). He is active in the FGF – Germany’s
largest scientific sommunity for innovation, entrepreneurship and SMEs – in which he co-initiated a
working group on innovation-oriented management.
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Prof. Dr. rer. pol. Victoria Büsch
President of SRH Hochschule Berlin
Vice President of Research
Programme Director, International Business Administration Programme (Bachelor of Arts)
Research Focuses
Prof. Dr. Victoria Büsch conducts research in the field of demography and human resource management. Her analysis focuses on demographic change with respect to enterprise management. Specifically, her scientific work pertains to age discrimination when recruiting older employees, employee
motivation, and the identification of promotional framework conditions for an extended working life.
This has been her line of research for nearly 15 years. She has been a guest speaker at many international conferences including the World Demographic Association in St. Gallen, Switzerland and the
International Conference on Demographic Aging in Los Angeles, USA.
Career
Prof. Dr. Büsch studied economics at Christian-Albrechts-University in Kiel and at Humboldt University in Berlin. During this time she developed her interest in the topic of population and population
dynamics. In 2004, following a two-year employment in the Human Resource Department at Samsung, Prof. Dr. Büsch completed her dissertation with the title “Three Essays on Age Discrimination in
the Hiring Process” for which she was awarded magna cum laude. In 2005, she began lecturing at
SRH Hochschule Berlin and was appointed professor one year later. Since 2010, she fulfils the office
of Vice President of Research and since 2014 she is president of SRH Hochschule Berlin.
Research Activities
Prof. Dr. Büsch was instrumental in establishing the Transitions and Old Age Potential (TOP) panel in
Germany. The panel was developed in cooperation with the University of Lüneburg, Jacobs University
in Bremen and the German Federal Institute for Population Research. It has an interdisciplinary approach with the objective of identifying the potential of elderly or ageing people. The first scientific
inquiry of TOP took place in 2013 with 5,000 participants and a variety of data set publications followed in 2014.
Prof. Dr. Büsch became a member of The Demographic Network (ddn) in 2006 and a board member
in March 2012. She is also a board member of Flexi-care 50+ and “Deutschlands Arbeitgebermarken“, a member of the German Society for Demography, and the national speaker of the Association of Private Universities of Applied Sciences (Verband der Privaten Hochschulen e. V.).
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Prof. Dr. jur. Bert Eichhorn
Professor of International Business Law/ European Law
Programme Director, International Management Programme (Master of
Arts)
Research Focuses
The aim of Prof. Dr. Eichhorn’s research is to examine the impact of national and international (contractual) circumstances on business decisions and on the design of entrepreneurial processes. The
analysis of decision-making processes is particularly relevant in the light of shifting corporate decision-making processes in digital systems and electronically- controlled supply chains.
Career
Prof. Dr. Bert Eichhorn studied Law, Philosophy and Economics in Cologne, Germany and Lausanne,
Switzerland. In 1991, he completed his doctoral dissertation in Cologne with the title “State Responsibility, Reparations and Germany’s Compensation after World War II”. His dissertation is one of the
papers on state responsibility selected by the Law Commission of the United Nations (UN) and serves
as the basis for court decisions, including decisions taken at the Federal Constitutional Court in Germany. Since 2008, he has been Professor of International Business Law and European Law at SRH
Hochschule Berlin and Visiting Professor at Beuth Technical University Berlin. He has been a guest
lecturer at Technical University Breslau; Neisse University in Liberec; Jelenia Gora and Görlitz at Marmara University in Istanbul; Grande École de Commerce (INSEEC Business School) in Paris and Bordeaux; and the University of Granada.
Research Activities
His current research project aims to explore conditions of contractual risk management in companies
and to examine possible solutions for its use as a controlling management tool.
Another current research project compares the business practice of risk management in Turkey and
Germany. The analysis of cultural differences in risk management between the two countries and
instructions for German companies is also of major interest.
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Prof. Dr. Ronald Glasberg
Professor of International Strategic Management
Programme Director, Entrepreneurship Programme (Master of Arts)
Research Focuses
Prof. Dr. Glasberg focuses on the development of new strategic management tools and techniques
for start-ups and internationally operating enterprises. The aim is to formulate action-oriented recommendations for enterprises depending on their specific stage in the business lifecycle and their
particular strategic, innovation, financial and risk management starting points.
Career
Prof. Dr. Glasberg studied Electrical Engineering at Technical University of Berlin, where he worked as
a research assistant for several years. His expertise is based on over 20 years of professional experience in the areas of strategic and innovation management. Prof. Dr. Glasberg was involved in the
planning of group strategy for Deutsche Telekom AG and he also worked as a management consultant for other leading European companies.
He subsequently expanded his knowledge with a Master’s degree programme in Business Administration in Paris, Stuttgart and St. Gallen. This resulted in the publication of a number of national
and international scientific works and patents.
Research Activities
The goal of Prof. Dr. Glasberg’s research is to gain new insights for companies and their challenges,
depending on their business lifecycle stage and level of development.
- Startups need accurate data for product development and establishment in the market. This can be
achieved via trend analysis and evaluation of information from the market. After having obtained
this, new customized business models and market access strategies can be designed.
- Established companies face increasing challenges in the national and international environment.
Based on a scientific analysis, appropriate practical solutions and game-theory based strategies can
be designed.
Future research interests are thus in the area of strategic, innovation and financial management for a
variety of companies and industries.
19
Prof. Dr. Christine Gockel
Professor of Work and Organizational Psychology
Programme Director, Business Psychology Programme (Master of Science)
Research Focuses
Which factors increase team effectiveness? Prof. Dr. Gockel investigates how team members organise and use complex knowledge (in transactive memory systems), how they share leadership to
achieve common goals, and how they use humour.
Career
Prof. Dr. Christine Gockel studied Psychology at Humboldt University Berlin. She then went to graduate school at Michigan State University in the US and obtained her PhD in Social and Personality Psychology with a minor in Organizational Psychology. Afterwards, she was employed as research associate at Chemnitz University of Technology in Germany and as senior researcher and lecturer at the
University of Fribourg in Switzerland. During her time in Germany and Switzerland, she also worked
as communication trainer and consulted organizations in the domains of knowledge management
and leadership. In 2014, Christine Gockel became Professor of Work and Organizational Psychology
at SRH Hochschule Berlin and is currently Programme Director of the Master of Science programme
in Business Psychology.
Research Activities
In her research, Prof. Gockel examines team dynamics. Specifically, she examines how team members
organize and process knowledge (in transactive memory systems), how they share leadership to
reach common goals, and how they use humour. Because her research is at the intersection of organizational and social psychology, she has conducted survey studies in organizations, experimental
studies in the lab, and used social network methods in team studies. In her projects, she tries to involve student researchers as much as possible. Christine Gockel has published in international peerreviewed journals such as European Journal of Work and Organizational Psychology, Journal of Personnel Psychology, and Basic and Applied Social Psychology. Her research has been funded by the
University of Konstanz, the University of Fribourg, and the Biäsch Foundation for the Promotion of
Applied Psychology.
20
Prof. Dr. Michael Hartmann
Professor of Information Technology and Management
Vice President of Teaching
Programme Director, Business Administration with a focus on Renewable
Energy Programme (Bachelor of Science)
Research Focus
Prof. Dr. Michael Hartmann conducts fundamental research on the development of new material for
photovoltaic and information technologies.
Further research areas are energy and environmental management and knowledge management.
Career
Prof. Dr. Hartmann studied Physics at Humboldt University in Berlin, graduated in 1987 and completed his PhD in 1991. He began his academic career as a research associate at Max Planck Society.
From 1992-93, he held a research associate position at the Science Center of the University of Rochester, New York. After other stages as a research associate at Humboldt University Berlin and Technical University of Chemnitz, he became Professor of Information Technology and Management at
SRH Hochschule Berlin in 2002. In 2010 he was assigned Vice President of Teaching and since 2011
Prof. Dr. Hartmann has been the Programme Director of the Bachelor of Science programme in Business Administration with a focus on Renewable Energy.
Research Activities
Prof. Dr. Hartmann’s current research focus is decentralized energy supply systems in rural areas.
21
Prof. Dr. med. Franz Hessel, MPH
Professor of Business Administration with a focus on Healthcare Management
Programme Director, Business Administration with a focus on International
Healthcare Management Programme (Master in Business Administration)
Research Focuses
Prof. Dr. Franz Hessel’s research interests are primarily within the field of medical management and
health economics. His scientific concentrations are the areas of hospital management, health economic evaluations, health technology assessment, and health services research. Prof. Dr. Hessel deals
with questions regarding the design of social security systems, market access and reimbursement
structures of medication, medical devices, and ethical aspects of health economics.
Career
Prof. Dr. Franz Hessel studied medicine at Ludwig-Maximilians-University in Munich. He completed
his PhD at the Medical Clinic, Department of Preventive Cardiology. After several years of clinical
work in the field of cardiology and laboratory medicine, he took part in a part-time postgraduate
study to obtain the Master in Public Health at Ludwig-Maximilians-University in Munich. Upon completion he became active in research and teaching as a research associate and group leader in the
field of Medical Management at the Universities of Greifswald and Duisburg-Essen. Further career
achievements include more than ten years of consulting experience in the field of health economics,
management of the department Health Economics Outcomes Research (HEOR) of Sanofi-Aventis
Germany, International Director of HEOR Abbott Diagnostics, and professorship at SRH Hochschule
Berlin since 2011.
Research Activities
Prof. Dr. Franz Hessel just finished working on a joint research project called “Personalized Medicine
in Cancer Research”. The project is about the influence of technologies and customized medical
treatment on medication development costs, and the optimal design of authorization modalities and
reimbursement arrangements. He considers this issue from health insurance and
society perspectives.
Aside from the emphasis on health services research, Prof. Dr. Hessel works on health economic
evaluation models, research projects concerning health services, and the usage of routine data of
health insurance for health-political decisions.
In the hospital management sector, topics like payment of in-patient psychiatric services and crises
management are predominantly covered.
22
Prof. Dr. rer. nat. Carsten C. Schermuly
Professor of Business Psychology
Programme Director, Business Administration with a focus on Business
Psychology Programme (Bachelor of Arts)
Research Focuses
Prof. Dr. Carsten Schermuly’s research concentrates on leadership and psychological empowerment,
the analysis of interaction processes in working groups and the quality of instruments used for employee selection and HR development. He developed the Instrument for Coding Discussions (IKD)
that details a new method with which communication processes within working teams can be quickly encoded and analysed.
Career
Prof. Dr. Schermuly studied Psychology at Johannes-Gutenberg-University in Mainz and Humboldt
University zu Berlin. After completing his PhD in the field of Business Psychology at Humboldt University zu Berlin, he worked as a postdoctoral researcher for the Institute of Labour at University of
Braunschweig (Organizational and Social Psychology). Additionally, Prof. Dr. Schermuly has worked
for various consulting firms in the field of leader selection and development, implementation of mentoring systems and quality of staff selection processes. He began teaching at SRH Hochschule Berlin
in October 2011 and was appointed professor in November 2012.
Research Activities
Prof. Dr. Schermuly examines how the diversity of working groups and their different leadership
styles impact their interaction processes and how these processes of interaction, in turn, influence
key variables such as job performance within teams. The risks of coaching (project risks and side effects of coaching) are examined in addition to the experience of psychological empowerment by
means of various dependent variables in longitudinal studies (e.g. workload and work performance).
Since 2011, he internationally explores the risks and side effects of business-coaching at SRH Berlin.
His studies show that side effects are regular accompanying effects of business coaching and multifaceted causes are responsible for them.
23
Prof. Dr. Achim Seisreiner (habil.)
Professor of Human Resources and Organization
Research Focuses
The research activities of Prof. Dr. Seisreiner focus on the connection between management aspects
and management control/ controlling. Important elements are the behaviour-influencing effect of
incentive schemes, index systems and performance measurement.
Career
After studying Economics at University of Mannheim, Prof. Dr. Seisreiner completed his PhD at Potsdam University. Then he became Professor of Business Administration and worked in the HR Management of the DB Group. In addition to his work at SRH Hochschule Berlin, he is working as Senior
Advisor and as member of the scientific advisory board for the consulting firm Horn & Company
GmbH in Düsseldorf. He also is an associate professor at the University of Potsdam.
Research Activities
Prof. Dr. Seisreiner examines the phenomenon of disengagement in organizations and deals with the
analysis of market-based power control in organizations. Furthermore he explores the issue of individualized target agreement systems from a motivational-theoretical point of view.
24
Prof. Dr. rer. nat. Vladimir Stantchev
Professor of Business Information Systems
Executive Director of the Institute of Information Systems
Research Focuses
Prof. Dr. Stantchev works in the fields of cloud computing and Service-Oriented Architectures (SOA),
governance, compliance, and information management.
Career
Prof. Dr. Stantchev studied computer science at Humboldt University zu Berlin and law at the University of Sofia. Following the completion of his PhD in computer science at Technische Universität Berlin, he was a postdoctoral research fellow at the University of California, Berkeley, USA. He has
worked as head of a research group at Technische Universität Berlin and as Professor of Information
Systems at FOM Hochschule Berlin. He also had various research stays as senior researcher with the
University of California in Berkeley, University Carlos III Madrid, University of Granada and University
of Sofia. In March 2012, he became Professor of Business Information Systems and Executive Director of the Institute of Information Systems at SRH Hochschule Berlin. Prof. Dr. Stantchev is a member
of governing bodies of several technology companies and involved in a variety of publishing and
professional activities. He is a senior member of the IEEE and its Computer, Education and Communication societies, and a professional member of the ACM and the German Computer Society (GI
e.V).
Research Activities
He is SRH head of the project “Optimal Use of Smart Item Technologies in Stationary Care – OpSIT”
within the programme called “Self-powered Mobility - Reliable Energy-Autonomous Systems for
Mobile People’ by the Federal Ministry of Economic Affairs and Energy.
He is the topic head of IT-risks “Crises management in hospitals”, which is a joint project with colleagues of SRH Hochschule Berlin managed by Prof. Dr. Ronald Glasberg.
He is the SRH project head and overall research leader for “prevenTAB – Dynamic, Mobile Motion
Analysis: Development of a Sensor-based Solution that Allows an Uninterrupted Observation of Body
Posture in Everyday Life”. This project is within the ZiM programme of the Federal Ministry of Education and Research.
SRH project head of “CISOSS - CLOUD AND INTERNET SERVICES WITH OPEN SOURCE SOFTWARE
FOR SMES” within the ERASMUS+ KA2 – Cooperation and Innovation for Good Practices - Strategic
Partnerships Programme (Project-ID: 2015‐1‐ES01‐KA202‐015858).
25
Prof. Dr. Carolin Steinhauser
Professor of International Hotel Management
Research Focuses
The research of Prof. Dr. Carolin Steinhauser is concerned with the application of basic research in
the field of hotel marketing, Web 2.0, and social media. Her other research interests are cluster development and health- related tourism.
Career
Prof. Dr. Steinhauser studied Business Administration at Ludwig-Maximilians-University in Munich
where she majored in Marketing and Innovation Management, after which she completed her PhD
at Leopold-Franzens-University in Innsbruck in the Department of Tourism. Since 2002, she has
worked as a consultant in the fields of Service Marketing and Seminar Management. From 2004 to
2012, she chaired the Hotel Bayerischer Hof Dresden. In 2009, she founded the company ‘Hotelnavigator’, which deals with handling guest reviews from the perspective of the hotel industry. Since
October 2012, she has been Professor of International Hotel Management at SRH Hochschule Berlin
Dresden.
Research Activities
Prof. Dr. Steinhauser’s current research activities focus on the impact of assessment and social media
activities on booking trends, as well as the implementation of research-related practical projects.
These projects deal with the annulment of the rate parity and subsequent consequences for hotels,
guests and Online Travel Agencies (OTAs). At the moment, she is writing a hotel management sales
book. This publication will be completed by the end of 2015.
26
Prof. Dr. Matthias Straub
Professor of General Business Administration with a focus on Hospitality/
Tourism
Research Focuses
His research mainly focuses on environmental management and sustainable management in the
service industry and tourism. The research of Dr. Straub addresses how to overcomethe conflict between economic, environmental and social perspectives in the entrepreneurial target system. This
requires a holistic and sustainable-oriented management.
Career
Dr. Straub joined SRH Hochschule Berlin at Campus Dresden in 2014, where he is Professor of General Business Administration. Dr. Straub has worked in tax advisory since 2008 and has been responsible for public relations of the Stuttgart Airport since 2011. After earning his PhD at the University of
Hohenheim in Stuttgart in 2013, he became Chair of Environmental Management at the Institute for
Marketing and Management. He gained practical experience in an international hotel chain, as well
as in small- and medium-sized hotels in Germany.
Research Activities
Dr. Straub’s current research activities focus on the reporting of Corporate Social Responsibility (CSR)
using an electronic word-of-mouth (eWOM) communication in the cospitality industry. Another research interest is the impact of the minimum wage on the Saxon hospitality industry.
27
Prof. Dr. Gerrit Tamm
Professor of Business Information Systems
Programme Director, Business Administration with a focus on E-Business and
Social Media Management Programme (Bachelor of Arts)
Director of the Institute of Information Systems
Research Focuses
Prof. Dr. Tamm’s research interests focus on IT-strategy, web-based services, cloud computing, smart
items, IT-outsourcing, IT-quality management, and IT-governance.
Career
Prof. Dr. Tamm studied Industrial Engineering Management at Technische Universität Berlin and the
University of California, Berkeley. Prof. Dr. Tamm was a member of the German Research Foundation
(DFG) graduate school ‘Distributed Information Systems’. In 2003, he completed his doctoral dissertation entitled “Network-based Services: Supply, Demand and Matching” at Humboldt University zu
Berlin. In 2004, after a postdoctoral stay at the University of St. Gallen in Switzerland, he held a professorship for Business Information Systems at the University of Applied Sciences Erfurt. He was Project Manager of the BMWi research centre ‘prevenTAB’, Managing Director of the BMWi research
centre ‘InterVal - Internet and Value Chain’ and Managing Director of the BMBF research center ‘KoRFID collaboration and RFID’. He is project manager of the BMBF research centre ‘OpSIT’ and managing director of Asperado GmbH. He is Guest Professor at Aarhus University (Denmark), EPU Pernik
(Bulgaria), Sapienza University of Rome (Italy), Sofia University (Bulgaria), The American College of
Greece (Greece), and the University of Applied Sciences HTW Chur (Switzerland).
Research Activities
Partial project management “Optimal Use of Smart Item Technologies in Stationary Care – OpSIT” is
based on the project “Self-Powered Mobility - Reliable Energy-Autonomous Systems for Mobile People” by the Federal Ministry of Economic Affairs and Energy.
“Crises management in hospitals” is a joint project with colleagues of SRH Hochschule Berlin and is
managed by Prof. Dr. Ronald Glasberg. “prevenTAB – Dynamic, Mobile Motion Analysis: Development of a Sensor-based Solution that Allows an Uninterrupted Observation of Body Posture in Everyday Life” is a project within the ZiM programme of the Federal Ministry of Education and Research.
Past research project: Urban Media Network
28
Prof. Dr. Anabel Ternès
Professor of Communication Management
Programme Director, International Communication Management Programme
(Bachelor of Arts)
Programme Director, Business Administration with a focus on E-Business &
Social Media Programme (Bachelor of Arts)
Executive Director of the International Institute for Sustainability Management
Research Focuses
Prof. Dr. Anabel Ternès’ research interests focus on issues of sustainability in business development,
digital change, corporate health management, and communication strategies.
Career
Prof. Dr. Ternès wrote her doctoral dissertation on intertextuality at the Universities of Osnabrück
and Magdeburg. The communication expert (Master of Arts in German studies, First and Second
State Examination, University of Osnabrück and Cologne), journalist and holder of a degree in Education (University of Osnabrück) and Business Administration (University of Hagen) has accumulated
many years of experience in International Management, Sales, Marketing and Business Development
while working for Samsonite and Fielmann, among others. She has co-founded several companies.
Since 1995, she has also worked as a presenter, coach and consultant. She is a guest professor of
GUC and Tongji University Shanghai.
Research Activities
Prof. Dr. Ternès is currently researching on corporate health management, and motivation for business development and trends. Additionally she is engaged in the study of intercultural job advertisements alongside ‘data4u Germany’ and ‘Deutschlandstiftung Integration’ (the German Foundation
for Integration). Furthermore, she is working on an international multi-piece study for the KonradAdenauer Foundation about the success factors of start-ups worldwide, hindering factors of German
society, and a feasibility study for brainLight and EUPD on the conditions of the implementation of
health communication in companies. In collaboration with scientists from various countries, she is
investigating international marketing trends.
29
Prof. Dr. Ian Towers
Professor of International Business Administration
Programme Director, International Business Administration Programme
(Bachelor of Arts)
Research Focuses
Prof. Dr. Towers’ research is interdisciplinary and international by nature. He is interested in the
changing nature of work, specifically how values are changing and affecting individuals as employees
and as consumers, and interested in trends related to marketing and sustainability.
Career
Prof. Dr. Towers studied German at the University of Birmingham in England and worked as a teacher in the UK and Germany. He completed a re-training program in software programming and developed an interest in business issues following a few years of experience as a programmer. Prof. Dr.
Towers was Technical Marketing Manager, Product Manager, Senior Portfolio Manager and Business
Unit Manager, working internationally at various small and large companies such as Nortel Networks,
Bombardier and the International Air Transport Association. He graduated with an MBA in Strategy
and Marketing at McGill University in Montreal and completed his PhD in Management at the University of Carleton in Ottawa. The topic of his doctoral dissertation is “Change Management in the
Pharmaceutical Industry”.
Before joining SRH Hochschule Berlin in 2012, he worked at various universities in Montreal and
Berlin as a visiting lecturer.
Research Activities
One of Prof. Dr. Towers’ current investigations is about the repercussions of new forms of employment, particularly in the academic workplace. He is examining how this trend impacts employees and
organisations. He is also researching the role of television in diffusing and legitimising management
practices. Trends in sustainable management and marketing are additional themes.
30
Prof. Dr. Alexander Wulf, MSc (LSE), MLB (BLS/WHU)
Professor of Business Law
Research Focuses:
Business law, law and economics, empirical legal research, new institutional economics
Career
2009-2013
Bucerius Law School, Doctor of Law
2007-2008
London School of Economics, Master of Science in Social Research Methods
2006-2007
Bucerius Law School / WHU – Otto Beisheim School of Management, Master of Law
and Business
2003-2006
SRH University Berlin, BA Business Administration
Research Activities:
Alexander Wulf is interested in the interdependence of law and economics, the role of legal cultures
and institutions in economics, and the application of empirical methodology to the study of law. His
research focuses particularly on the empirical analysis of European law. He studied law, business and
economics, and research methods at SRH Hochschule Berlin, among other universities. During his
studies he received a study and doctoral grant from the Friedrich Naumann Foundation and additional grants for study periods abroad. In his doctoral research at Bucerius Law School he analysed
what effects the introduction of an optional European contract law would have on the European
internal market. During this period he was also co-organizer of a research project entitled “Optional
Instruments in European Contract Law: a Business Survey” at the University of Oxford. He also conducted a research project on “Risk and Happiness, an Investigation of the Social and Legal Norms
Governing Risk-Taking and Innovative Behavior” at the Global Center of Excellence of Kyoto University, Japan and Jawaharlal Nehru University in India. He was also involved in the organization of a
business survey on legal risk management and contractual management practices in SMEs in Germany and Turkey at the CMI Berlin which was financed by the SRH Foundation.
31
2.2 RESEARCH EXPERTISE OF THE RESEARCH ASSOCIATES
Nils Britze, M. A.
Research Associate of Economics and Demographic Change
Research Focuses
Business economics, labour and personnel economics, human capital theory, new institutional economics and organizational decisions regarding demographic change
Research Activities
Nils Britze is Research Associate for Economics and Demographic Change at SRH Hochschule
Berlin and PhD Candidate at University Koblenz-Landau. He teaches Master’s and Bachelor’s
courses entitled “Principles of Economics”, “Economic Policy and Structural Change”, “Dynamics in Business and Society”, and “Economics, Organization, and Management”. His research
focuses on the relationship between demographic change and labour management of organizations. Nils Britze analyses the factors that lead to investments in the human capital of older
workers. His research interests are organizational economics, demographic change, labour management, human capital and transaction costs.
Ricardo Colomo-Palacios, Prof. Dr.
Research Associate of the research project ‘OpSIT’
Research Focus
Prof. Dr. Colomo-Palacios works in the fields of software engineering management and information systems.
Research Activities
He is an Editorial Board Member and Associate Editor for several international journals and conferences and Editor in Chief of International Journal of Human Capital and Information Technology Professionals. He is the author of around 100 papers in scientific journals (around 65 ISI32
indexed) and many more in conferences and book chapters. He is an active researcher leading
his own projects in Spain and Norway along with being an active team member in several projects all over Europe. Recently he won the 2014 IET Software Premium Award along with the
prize for best TOI Leonardo Da Vinci project 2014 awarded by Spanish Erasmus + National
Agency.
Sarfaraz Ghulam Muhammad, M.B.A., M.A.
Research Associate of the research project “OpSIT”
Research Focuses
Sarfaraz Ghulam Muhammad is a member of SRH Alumni Club and PhD Candidate of the University of Granada in collaboration with SRH Hochschule Berlin. Since November 2013, he has
been associated with the Institute of Information Systems. He later became Research Associate
of project OpSIT in October 2014. His PhD research is about contractual management of cloud
computing and the governance of cloud computing. Furthermore, he is actively involved in the
following research areas: cloud market places, business intelligence, smart items, smart services
and business servitization.
Research Activities
Since November 2014, Sarfaraz has authored and co-authored papers for conferences, journals
and book chapters with Cornelsen. His publications are about the utilization of smart items in
healthcare scenarios, business servitization, deployment of cloud computing in the healthcare
environment, and fog computing. He recently authored and presented his conference paper on
cloud computing and its impact on modern labour market at the ADAPT Conference at University of Bergamo in Italy. As a representative from Germany, he is a nominated Member of the
Editorial Board of ADAPT International.
33
Lisardo Prieto-González, M.Sc.
Research Associate of the research project ‘OpSIT’
Research Focuses
Applied artificial intelligence; complex information architectures; applied information systems; perceptual computing; cloud computing; information security; servitization and gamification
Research Activities
Lisardo Prieto-González is completing his PhD studies at the Computer Science Department of the
University Carlos III of Madrid. The main goal of his PhD is to define a holistic approach, including
modelling and designing the architecture, for artificial intelligence computing, based on human perception.
His research activities focus on perceptual computing and advanced artificial intelligence based classification. They support methods to be applied in information security systems and in healthcare areas.
Carolin Graßmann, Dipl.-Psych.
Research Associate of the Business Psychology Programme
Research Focuses
Outcomes of coaching, side effects of coaching for clients, and active ingredients of coaching outcome
Research Activities
Doctoral dissertation is entitled “Side Effects of Coaching for Clients and Their Antecedents”
34
Anja Krüger, M. A.
Administrative employee and PhD student at the University of Leipzig,
Herder Institute –German Studies Abroad
Research Focuses
Foreign cultural policy, crises and conflict studies, and language policy
Research Activities
Anja Krüger completed her doctoral studies at Herder Institute in Leipzig. Her dissertation is entitled
“Sympathiewerbung für Deutschland – Studienprogramme für Studierende aus Afghanistan: Instrumente der deutschen Auswärtigen Kulturpolitik auf dem Prüfstand.“
Jörg Männicke, MBA
Research Associate of the International Hotel Management Programme
Research Focus
Entrepreneurial thinking and acting in hotel management
Research Activities
Doctoral dissertation is entitled: “Unternehmerisches Denken und Handeln in der Hotellerie – Eine
empirische Analyse auf Individual- und Organisationsebene”. He completed his doctoral studies at
the Franz List (Verkehrswissenschaften) Faculty of the Technical University Dresden. His doctoral supervisor was Prof. Dr. Walter Freyer.
35
Mohammad Mohammadian, M.Sc.
Research Associate of Quantitative Methodology
Research Focus
Quantitative Methodology
Research Activities
Mohammad Mohammadian is a lecturer of quantitative methodology. He supports SRH scientific
researchers in all requests pertaining to statistics and quantitative methods.
Nadja Schikofsky, M.A.
Research Associate of Entrepreneurship
Research Focus
Innovation Management and Design Thinking
36
Franziska Schölmerich, Dipl.-Psych.
Research Associate of the Business Psychology Programme
Research Focuses
Quality of procedures for aptitude testing, team research (leadership and diversity), negative effects
of coaching
Research Activities
Franziska Schölmerich is a PhD Candidate of Leuphana University Lüneburg. Her doctoral dissertation
is entitled ”Investigating the Influence of Leadership on the Relationship between Diversity Faultlines
and Employee Health”. She is collaborating on the research project about the negative effects of
coaching.
Johannes Schubert, M. A.
Research Associate of the research project ‘OpSIT’, Institute of Information
Systems
Research Focuses
Cloud computing, process analyses, healthcare management, eHealth, new institutional economics,
internet sociology, and information systems
Research Activities
Since 2013, Johannes Schubert has been researching within the frame of the research project, ‘OpSIT
- Optimaler Einsatz von Smart-Items-Technologien in der Stationären Pflege’, in the fields of
healthcare and information systems and to enable a qualitatively better health supply for an increasingly ageing society.
37
Laura-Lee Smith, M. A.
Research Associate of the International Business Administration Programme
Research Focuses
Business administration, anti-corruption policy, foreign relations, political governance, and macroeconomics
Research Activities
Laura-Lee is Research Associate of the International Business Administration Programme and Doctoral Candidate of the Willy Brandt School of Public Policy (University of Erfurt). She conducts research
for the programme project topic, “Corporate Social Responsibility and Risk Management” and authors conference papers. Her research is a part of the International Institute for Sustainability Management. In addition to this research, Laura-Lee teaches economic policy, macroeconomics and political science courses. She is primarily interested in the intersection of business with politics. Her doctoral supervisor is Prof. Dr. Heike Grimm.
Tobias Stähler, M. A.
Research Associate of the Communication Management and E-Business
Programmes
Research Focuses
Journalism, Political Communication, internal corporal communication, and networking research
Research Activities
Mr. Stähler is a PhD student at the University of Eichstätt-Ingolstadt. His dissertation is entitled
“Power Transformation in German Parliamentary Journalism’. His doctoral supervisor is Prof. Dr.
Klaus-Dieter Altmeppen. Since 2014, Tobias Stähler has conducted research within the International
Institute for Sustainability Management on the topic of internal corporal communication (employee
marketing and behavioural branding).
Expert memberships: INSNA, NapoKo
38
Frank Wittig, M. A.
Research Associate of the International Management Programme
Research Focus
Operative Health Management
Research Activities
Since 2012, Frank Wittig has been investigating the topic ”The Effects and Expectations of AutoID
Technology and UID Standardization on the Quality of Medical Care”. He completed a stakeholder
survey in cooperation with the European Health Industry Business Communications Council
(EHIBCC), the Association of German Dental Manufacturers (VDDI), and SPECTARIS - German Industrial Association for Optical, Medical and Mechatronic Technologies. Mr. Wittig is a PhD student at
Ernst-Moritz-Arndt-University in Greifswald. The topic of his doctoral dissertation is “Real-Time Location & Tracking Systems as Instrument for Time Studies in Hospitals”. His; doctoral supervisor is Prof.
Dr. Steffen Fleßa.
Katrin Zohr, M.A.
Research Associate of the International Business Administration Programme,
Economics and Demographic Change
Research Focuses:
Continued employment after retirement, prolonging working life, and human resource management
Research Activities:
Katrin Zohr is a PhD student and her dissertation topic is “Master of the Challenges of Demographic
Change: Prolonging Working Life through Employee Motivation”.
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ANNEX I: RESEARCH ACTIVITIES AND PUBLICATIONS OF THE FULL TIME PROFESSORS
2014/2015
The following annex includes the research activities and publications of the full time professors in the
academic year of 2014 / 2015. The current research activities of the research associates within this
timeframe are displayed in Annex II.
Prof. Dr. Ronny Baierl
Publications
Grichnik, D.; Baierl, R.; Faschingbauer, M., 2015: Effectuation: Control the uncertain future with the
entrepreneurial method. In: Design Thinking, Walter Brenner et al. (Hrsg.). Berlin: Springer Gabler
Grichnik, D.; Baierl, R.; Faschingbauer, M., 2015: Effectuation: Elemente der unternehmerischen
Methode versus klassischer Managementlogik. In: Handbuch Entrepreneurship, Günter Faltin (Hrsg.).
Berlin: Springer Gabler
Baierl, R.; Gross, U., 2015: The Interaction Between Entrepreneurial Corporation And Corporate
Reputation: An Empirical Longitudinal Study. Proceedings of the 8th Annual Conference of the EuroMed Academy of Business: Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic
Environment, S. 132-143.
Grichnik, D.; Baierl, R.; Faschingbauer, M., 2015: Entrepreneurship: Gestalten der unsicheren Zukunft
mit der unternehmerischen Methode. Elemente und Zusammenspiel unternehmerischen Denkens
und Handelns. In: Business Innovation: Das St. Galler Modell; Christian Pieter Hoffmann, Silke Lennerts, Christian Schmitz, Wolfgang Stölzle & Falk Uebernickel (Hrsg.). Berlin: Springer Gabler, S. 3954.
Wer dealt? Professor und Studierende erforschen Rabattaktionen von Hotels. In: Check-in (Text Anke
Pedersen), Nr. 4, S. 32-34.
Baierl, R., 2015: The Lowest Price Is Not Enough! An Empirical Analysis of Special Offers in International Hotel Markets. Abstract für die 5th International Conference on Tourism and Hospitality Management in Athen.
Baierl, R., 2015: Interpreneurship für vernetztes Denken und Handeln. In: KMU-Magazin, Nr. 4, 8083.
Bauke, B.; Wolcott, R. C.; Baierl, R., 2015: Technical Note: Corporate Venture Capital. Kellogg Case
Publishing by the Kellogg School of Management at Northwestern University, Case 7-115-001.
Baierl, R.; Steinhauser, C. (Hrsg.), 2015: Rundum erfolgreich im Hotelmanagement: Dimensionen und
Perspektiven im 360°-Blick. Holzmann Medien Verlag 978-3-7783-0960-5.
40
Baierl, R.; Steinhauser, C., 2015: Die Strategische Hospitality Scorecard: Ein Rundumblick auf die
Hotellerie. In: Rundum erfolgreich im Hotelmanagement: Dimensionen und Perspektiven im 360°Blick. Baierl, R.; Steinhauser, C. (Hrsg.), S. 7-11.
Baierl, R.; Mathias, F.; Männicke, J., 2015: Sind Kosten wirklich alles? Zur Rolle der Zielgruppenorientierung im Erlösmanagement. In: Rundum erfolgreich im Hotelmanagement: Dimensionen und Perspektiven im 360°-Blick. Baierl, R.; Steinhauser, C. (Hrsg.). S. 75-81.
Fässler, M.; Baierl, R., 2015: Crowdsourcing – Wie radikale Innovationen extern generiert werden
können. In: KMU-Magazin, Nr. 11, 82-86.
Conference participation
Baierl, R.; Gross, U, 2015: Why entrepreneurial corporations should care about their companies’ reputation. 8th Annual Conference of the EuroMed Academy of Business (EMAB) in Verona.
Session Chair der Session “Tourism Concepts”. 5th International Conference on Tourism and Hospitality Management in Athen.
Baierl, R., 2015: The Lowest Price Is Not Enough! An Empirical Analysis of Special Offers in International Hotel Markets. 5th International Conference on Tourism and Hospitality Management am
Tourism Research Institute der A.DE.T.T.E. (Action for the Development of Tourism and Tourist Education) in Athen.
Baierl, R.; Kreeb, M.; Straub, M., 2015: Crowdsourcing als Instrument einer glaubwürdige CSRKommunikation in der Hotelbranche. Fachtagung zu Qualitäten der Nachhaltigkeitskommunikation,
SRH Hochschule der populären Künste, Berlin.
Baierl, R., 2015: Empirische Forschungsmethoden – Aktuelle Herausforderungen und Handlungsansätze im Tourismus. Gastvorlesung an der TU Dresden bei Prof. Dr. Walter Freyer.
Prof. Dr. rer. pol. Victoria Büsch
Publications
Büsch, V.; Britze, N.; Lehnigk, T., 2015: Philosophien und Logiken öffentlicher Fördermittelgeber bei
betrieblichen Demografieprojekten. In: Richter, G., Niehaus, M. (Hrsg.): Personalarbeit im demografischen Wandel. Bielefeld: W. Bertelsmann
Büsch, V.; Zohr, K.; Brusch, M.; Deller, J.; Schermuly, C. C.; Stamov-Roßnagel, C.; Wöhrmann, A.,
2015: Wer möchte im Ruhestand weiterarbeiten? Muster von Weiterbeschäftigungsneigungen bei
55- bis 70-Jährigen. In Mergenthaler,A. et al. (Hrsg.): Mittendrin? Lebenspläne und Potenziale älterer
Menschen beim Übergang in den Ruhestand, S. 121-138. Opladen: Barbara Budrich.
Fasbender, U.; Deller, J.; Zohr, K.; Büsch, V.; Schermuly, C. C.; Mergenthaler, A., 2015: Absicht zur
Erwerbstätigkeit im (zukünftigen) Ruhestand. In Mergenthaler,A. et al. (Hrsg.): Mittendrin? Lebenspläne und Potenziale älterer Menschen beim Übergang in den Ruhestand, S. 121-138. Opladen:
Barbara Budrich.
41
Thieme, P.; Brusch, M.; Büsch, V.; Stamov-Rossnagel, C., 2015: Work context influences on older
workers’ motivation for continuing education. Zeitschrift für Erziehungswissenschaften.
Thieme, P.; Brusch, M.; Büsch, V.; Stamov-Rossnagel, C., 2015: The role of continuing training motivation for work ability and the desire to work past retirement age. Manuscript accepted by European
Journal for Research on the Education and Learning of Adults.
Büsch, V.; Saller, A., 2015: Demografische Ausgangslage und Entwicklung. In Sieger et al. (Hrsg.):
Digital lernen – evidenzbasiert pflegen. Wiesbaden: Springer
Büsch, V., 2014: Wenn die Mitarbeiter gerne im Unternehmen bleiben. Wie geht das? Unternehmenswert Führung – Finden von Mitarbeitern Zukunft Personal. Vortrag Podiumsdiskussion bei Das
Demographie Netzwerk e.V. (ddn), 06. November 2014. Berlin.
Prof. Dr. Bert Eichhorn
Publications
Eichhorn, B.; Schuhmann, R., 2015: From Contract Management to Contractual Management. In:
European Review of Contract Law (ERCL), 1, 1-21 (2015)
Prof. Dr. Ronald Glasberg
Publications
Schermuly, C. C.; Draheim, M.; Glasberg, R.; Stantchev, V.; Tamm, G.; Hartmann, M.; Hessel, F.,
2015: Human resource crises in German hospitals - an explorative study Human Resources for
Health, 13(1), 40, 2015.
Schermuly, C. C.; Draheim, M.; Flessa, S.; Glasberg, R.; Stantchev, V.; Tamm, G.; Hartmann, M.; Hessel, F., 2014: Management of Crises and Risks in German Hospitals - Factors Influencing Medication
Errors. In: Value in Health 17 (7), S. A426, DOI: 10.1016/j.jval.2014.08.1067
Prof. Dr. Christine Gockel
Publications
Gockel, C.; Kerr, N. L., 2015: Put-down humor directed at outgroup members increases perceived –
but not experienced – cohesion in groups. HUMOR: International Journal of Humor Research, 28,
205-228. doi:10.1515/humor-2015-0020.
Steidle, A.; Gockel, C. (2015): Warme Kontextreize als Stressoren oder Ressourcen bei Teamaufgaben. Vortrag auf der 9. Tagung der Fachgruppe Arbeits-, Organisations- und Wirtschaftspsychologie
der Deutschen Gesellschaft für Psychologie, Mainz, Germany.
42
Steidle, A.; Gockel, C. (2015): Social rooms. The combined effects of light and temperature on team
performance. Poster presented at 11th Biennial Conference on Environmental Psychology, Groningen, Netherlands.
Prof. Dr. Michael Hartmann
Publications
Health, 13(1), 40, 2015.
Henning, Th., 2015: Corporate Social Responsibility in the German Food Industry. Internationale Studien für ein zukunftsfähiges Management. Ternès, A.; Towers, I.; Hartmann, M. (Hrsg.). Bd. 5. München.
Keck, J., 2015: CSR in the Textile Industry. Implementation in Multinational Companies in Asian and
European Markets. Internationale Studien für ein zukunftsfähiges Management. Ternès, A.; Towers,
I.; Hartmann, M. (Hrsg.). Bd. 4. München.
Haidinger, J. A., 2015: Employer Branding. Hgg. Internationale Studien für ein zukunftsfähiges Management. Ternès, A.; Towers, I.; Hartmann, M. (Hrsg.). Bd. 3. München.
Klussmann, L. M., 2014: Trendreport Nachhaltigkeit Deutschland. Internationale Studien für ein zukunftsfähiges Management. Ternès, A.; Towers, I.; Hartmann, M. (Hrsg.).2. Auflage
Schwarz, E., 2014: Sponsoring in der Automobilbranche. Internationale Studien für ein zukunftsfähiges Management. Ternès, A.; Towers, I.; Hartmann, M. (Hrsg.). 1.Auflage. München.
Prof. Dr. Franz Hessel
Publications
Health, 13(1), 40, 2015.
43
Prof. Dr. Carsten C. Schermuly
Publications
Health, 13(1), 40, 2015.
Barbara Budrich.
Meyer, B.; Schermuly, C. C.; Kauffeld, S., 2015: That’s not my place: The effect of group faultlines
on social loafing and the moderating role of social competence. In: European Journal of Work and
Organizational Psychology.
Schermuly, C. C., 2015): „Ich brauche meine Zeit, um wieder offen zu sein“- Negative Effekte von
Coaching für Coaches. In: Coachingmagazin, 1/15, S. 46-50.
Schermuly, C. C. et al., 2015: Human resource crises in German hospitals - an explorative study. In:
Human Resources for Health, 13, S. 1-10.
Schermuly, C. C., 2014: Negative effects of coaching for coaches – An explorative study. In: International Coaching Psychology Review, 9, S. 165-180.
Schermuly, C. C., 2014: Psychologisches Empowerment und Mitarbeiterführung. In Felfe, J. (Hrsg.),
Trends der psychologischen Führungsforschung, S. 303-316. Göttingen: Hogrefe.
Graßmann, C.; Schermuly, C. C., 2015: Negative Effekte von Coaching für den Klienten und deren
Wirkfaktoren. Vortrag auf der 9. Fachgruppentagung Arbeits-, Organisations- und Wirtschaftspsychologie, Mainz, September 2015
Schermuly, C. C.; 2015: Negative Effekte von Coaching für Coaches. Vortrag auf der 9. Fachgruppentagung Arbeits-, Organisations- und Wirtschaftspsychologie, Mainz, September 2015
Schölmerich, F.; Schermuly, C. C.; Deller, J., 2015: Übertragung von Diversitätsüberzeugungen zwischen Führungskräften und Teammitgliedern – Die Bedeutung von transformationaler Führung. Pa44
per presented at the Conference of the German Association of Work-, Organization-, and Business
Psychology, Mainz, September 2015
Schölmerich, F.; Schermuly, C. C., 2015: When subgroups impair full engagement: Diversity faultlines
and social loafing in teams. Paper presented at the 17th Congress of the European Association of
Work and Organizational Psychology, Oslo (Norway), Mai 2015.
Schermuly, C. C., 2015: Negative Effekt von Coaching: Ein Forschungsüberblick. Vortrag auf der
Erdinger Coachingkonferenz: Zwischen Vertraulichkeit und Firmeninteresse, Erding, März 2015
Schölmerich, F.; Schermuly, C. C.; Deller, J., 2015: Diversity faultlines in diplomatic teams - A pecha
kucha presentation. Presentation at the Annual Meeting of the International Organizations Network
(ION), Berlin, Februar 2015.
Prof. Dr. Achim Seisreiner (habil.)
Publications
Seisreiner, A., 2015: Personalplanung. In: Wagner, Dieter (Hrsg.): Praxishandbuch Personalmanagement. Freiburg: Haufe, S. 19-59.
Prof. Dr. Vladimir Stantchev
Publications
Health, 13(1), 40, 2015.
Stantchev, V.; Prieto-González, L.; Tamm, G., 2015: Cloud computing service for knowledge assessment and studies recommendation in crowdsourcing and collaborative learning environments based
on social network analysis. Computers in Human Behavior, 2015
Stantchev, V.; Barnawi, A.; Ghulam, S.; Schubert, J.; Tamm, G., 2015: Smart Items, Fog and Cloud
Computing as Enablers of Servitization in Healthcare Sensors & Transducers (1726-5479), 185(2),
2015
Álvarez-Rodríguez, J. M.; Colomo-Palacios, R.; Stantchev, V., 2015: Skillrank. Towards a Hybrid
Method to Assess Quality and Confidence of Professional Skills in Social Networks Scientific Programming, 2015
Vera-Baquero, A.; Colomo Palacios, R.; Stantchev, V.; Molloy, O., 2015: Leveraging big-data for
business process analytics. In: The Learning Organization, 22(4), 2015
Prieto-González, L.; Tamm, G.; Stantchev, V., 2015: Governance of cloud computing: semantic aspects and cloud service brokers. International Journal of Web and Grid Services, 11(4), S. 377-389.
Opazo Basaez, M.; Ghulam, S.; Arias Aranda, D.; Stantchev, V., 2014: Smart healthcare services: a
patient
oriented
cloud
computing
solution.
Servitization
2014
1
(DOI:
http://dx.doi.org/10.3926/serv2014), S. 71-73
45
Ghulam, S.; Schubert, J.; Tamm, G.; Stantchev, V., 2014: Integrating Smart Items and Cloud Computing in Healthcare Scenarios. Conference paper for the 8th International Conference on Sensor Technologies and Applications, 2014
Stantchev, V., 2015: Faculty Conference “Mathematical Models in Econometrics” at Sofia University
- Sofia, Bulgaria, August 2015 - "Mathematical Models for Data Analysis in Econometrics"
Stantchev, V., 2015: Faculty Conference “Advanced Mathematics” at Bulgarian Academy of Sciences
- Sofia, Bulgaria, July 2015 - "Mathematical Models for Data Analysis in Healthcare"
Stantchev, V., 2015: The Third International Conference on Building and Exploring Web Based Environments - WEB 2015, May 24 - 29, 2015 - Rome, Italy - "Governance of Cloud Computing"
Stantchev, V., 2015: The Seventh International Conferences on Advanced Service Computing SERVICE COMPUTATION 2015, March 22 - 27, 2015 - Nice, France - "Requirements Engineering for
Risk Management Solutions in Hospitals"
Stantchev, V., 2015: Expert Conference at ERA – Societal Challenges, March, 2015 - Brussels, Belgium - "Towards Ambient IT in Healthcare"
Stantchev, V., 2015: Faculty Conference “Computer Science” at Universidad Carlos III - Madrid,
Spain - "The Perspectives for IT in Healthcare – the Case of Spain and Germany"
Stantchev, V., 2015: Annual User Conference Healthcare—IT, January, 2015 - Braunschweig, Germany - "PrevenTAB – Towards Ambient IT in Healthcare"
Stantchev, V., 2015: 2nd International Conference on Information Technology and Electronic Commerce (ICITEC 2014), Dalian, CHINA – “Requirements Engineering and Risk Management Solutions”
Stantchev, V., 2014: The Ninth International Conference on Software Engineering Advances (ICSEA
2014), October 12 - 16, 2014 - Nice, France - "Addressing Sustainability in IT-Governance Frameworks"
Stantchev, V., 2014: The 16-th International Conference of the Club of Sophia, October, 2014 - Sofia, Bulgaria - "Addressing Sustainability in IT-Governance Frameworks"
Prof. Dr. Carolin Steinhauser
Publications
Baierl, R.; Steinhauser, C. (Hrsg.), 2015: Rundum erfolgreich im Hotelmanagement: Dimensionen und
Perspektiven im 360°-Blick. Holzmann Medien Verlag 978-3-7783-0960-5.
46
Baierl, R.; Steinhauser, C., 2015: Die Strategische Hospitality Scorecard: Ein Rundumblick auf die
Hotellerie. In: Rundum erfolgreich im Hotelmanagement: Dimensionen und Perspektiven im 360°Blick. Baierl, R.; Steinhauser, C. (Hrsg.), S. 7-11.
Steinhauser, C., 2015: Neue Geschäftsmodelle durch neue Provisionsstrukturen am Beispiel des Payper-Click-Prinzips. In: Rundum erfolgreich im Hotelmanagement: Dimensionen und Perspektiven im
360°-Blick. Baierl, R.; Steinhauser, C. (Hrsg.), S.159-167.
Prof. Dr. Matthias Straub
Publications
Straub, M., 2015: Change the Perspective! Successful and efficient Corporate Social Responsibility
Reporting in the Hospitality Industry: Journal of Tourism Research Vol. 10, p. 72-81.
Straub, M., 2015: Change the Perspective! Successful and Efficient Corporate Social Responsibility
Reporting in the Hospitality Industry. In: Proceedings of the 5th International Conference on Tourism
and Hospitality Management, p. 59-67.
Straub, M., 2014: Aktuelle Herausforderungen in der Hotellerie und ausgewählte Lösungsstrategien
aus der Unternehmensrealität. In: Rundum erfolgreich im Hotelmanagement: Dimensionen und Perspektiven im 360°-Blick. Baierl, R.; Steinhauser, C. (Hrsg.), S. 12-16.
Ostertag, F.; Steinhart, A.; Straub, M., 2014: Ökologie & Umweltmanagement, KLV-Verlag.
Baierl, R.; Kreeb, M.; Straub, M., 2015: Crowdsourcing als Instrument einer glaubwürdigen CSRKommunikation in der Hotelbranche. Fachtagung zu Qualitäten der Nachhaltigkeitskommunikation,
SRH Hochschule der populären Künste, Berlin.
Straub, M., 2015: Outsourcing – New ways of an efficient corporate social responsibility reporting.
5th International Conference on Tourism and Hospitality Management am Tourism Research Institute
der A.DE.T.T.E. (Action for the Development of Tourism and Tourist Education) in Athen.
Prof. Dr. Gerrit Tamm
Publications
Health, 13(1), 40, 2015.
47
2015
Prof. Dr. Anabel Ternès
Publications
Towers, I; Ternès, A.; Ewinger, D., 2015: Turkish Migrant Self-Organizations in Germany. In: Turkish
German Affairs from an Interdisciplinary Perspective. Ed. Elif Nuroğlu, Meydanoğlu Bayrak, Ela Sibel,
Enes Bayraklı. Frankfurt.
Ternès, A.; Towers, I.; Jerusel, M., 2015: Konsumentenverhalten im Zeitalter der Digitalisierung.
Trends: E-Commerce M-Commerce und Connected Retail. Wiesbaden.
Ternès, A., 2015: Metamorphose für Verkäufer. In: Sales Management Review 3, S. 30 – 35.
Ternès, A.; Towers, I.; Jerusel, M., 2015: Konsumentenverhalten im Zeitalter der Mass Customization.
Trends: Individualisierung und Nachhaltigkeit. Wiesbaden.
Hamed, S.; Ternès, A.; El-Bassiouny, N., 2015: Evidence-Based Design and Transformative Service
Research Application for Achieving Sustainable Healthcare Services: A Developing Country Perspective. Journal of Cleaner Production
Ternès, A.; Towers, I.; Schaub, St., 2015: Bindung junger Fachärzte durch Demografie orientiertes
Personalmanagement. In: Rund auf eckig: Die junge Ärztegeneration im Krankenhaus. Hahnenkamp,
K.; Hasebrook, J. (Hrsg.). Heidelberg, S. 65-80.
48
Ternès, A., 2015: Die Schnittstellen für den Vertrieb managen. In: Sales Management Review 2,
S. 18 – 26.
Ternès, A.; Runge, Ch., 2015: Reputationsmanagement. Medical Care. Wiesbaden: Springer Gabler
Ternès, A.; Krey, N., 2015: Innovation through Integration: Digital Start-Ups as Employers for People
with Immigration Backgrounds. In: How Global Migration Changes the Workforce Diversity Equation.
Edited by Massimo Pilati, Hina Sheikh, Francesca Sperottiand Chris Tilly. Cambridge Scholars Publishing. Cambridge, S. 126-142.
Ternès A. et al., 2015: Zukunftsstadt. Strategische Forschungs- und Innovationsagenda. Hg. Bundesministerium für Bildung und Forschung (BMBF), Referat Nachhaltigkeit, Klima, Energie. Berlin
2015.
Ternès, A.; Towers, I., 2015: Managing Global Organizations: A Cultural Perspective. In: Critical Perspectives on International Business 11, 1, pp.110 – 112. DOI: http://dx.doi.org/10.1108/cpoib-022014-0007
Ternès, A.; Towers, I., 2014: Organisations, Individuals as Employees, Individuals as Consumers and
the Relationships Between Them. Arabian Journal of Business and Management Review 4, 4.
http://dx.doi.org/10.4172/2223-5833.10005
Ternès, A.; Towers, I. (Hrsg.), 2014: Internationale Trends in der Markenkommunikation: Was Globalisierung, neue Medien und Nachhaltigkeit erfordern. Wiesbaden.
Ternès, A.; Towers, I.; Scheiwe, T., 2014: Sustainable Customer Service as Success Factor in the Airline Sector. Arabian Journal of Business and Management Review, 4(4)
the Relationships Between Them. Arabian Journal of Business and Management Review, 4(4)
Ternès, A.; Towers, I.; Shauvencka, N., 2014: Gamification. In: Ternès, A., Towers, I. (Hrsg.). Internationale Trends in der Markenkommunikation: Was Globalisierung, neue Medien und Nachhaltigkeit
erfordern. S. 33-50.
Ternès, A.; Runge, Ch., 2014: Reputationsmarketing. In: Internationale Trends in der Markenkommunikation: Was Globalisierung, neue Medien und Nachhaltigkeit erfordern. Wiesbaden, S. 59-70.
Ternès, A.; Scholz, A., 2014: Nonprofit-Marketing. In: Internationale Trends in der Markenkommunikation: Was Globalisierung, neue Medien und Nachhaltigkeit erfordern. Wiesbaden, S. 91-106.
49
Chlebus, K.; Hahnenkamp, K.; Stricker, M.; Ternès, A., 2014: Fachkräftesicherung in Life Sciences
und Gesundheitswirtschaft. In: Konferenz-bericht. 10 Jahr Motor für Wissenschaft und Wirtschaft!
10. Nationale Branchen-konferenz Gesundheitswirtschaft 2014. Hg. BioCon Valley. Rostock, S. 18 f.
Ternès, A.; Towers, I.; Shauvencka, N., 2014: Testing the Impact of Gamification on the Interest in
Urban Planning. In: Journal of the Worldwide Forum on Education and Culture 5, No.1, pp. 63 – 84.
Towers, I., 2014: Sensory Marketing. In: Ternès, A.; Towers, I. (Hrsg.). Internationale Trends in der
Markenkommunikation: Was Globalisierung, neue Medien und Nachhaltigkeit erfordern., S. 107118.
Gründungsinitiative, Berlin, September 2015
Media Summer School VTV Vietnam, Berlin, Juni 2015
BGM Familienfreundlichen Hochschule Konferez, Hohenheim, Juni 2015
Corporate Health Convention, Stuttgart, Mai 2015
TechMeet Fair Conference, Berlin, Mai 2015
CBC Capitals Deutsche Bahn Conference Sustainability, Berlin, Mai 2015
BGM Hambuger Handelskammer, April 2015
EIT ICT Labs Leadership Conference, Berlin, April 2015
Impact Forum, Berlin, März 2015
CEBIT Startup Conference, Hannover, März 2015
Personalnetzwerk Konferenz, Hannover, Februar 2015
Nachhaltigkeitskommunikation Konferenz, Berlin, Januar 2015
FachärztePlus Konferenz, Münster, November 2014
Barcamp Ohlswang, Berlin, November 2014
Expertentalk Branding, Berlin, November 2014
JCI Weltwirtschaftskongress, Leipzig, November 2014
Startup Conference hubraum, Berlin, November 2014
Prof. Dr. Ian Towers
Publications
Ternès, A.; Towers, I.; Jerusel, M., 2015: Konsumentenverhalten im Zeitalter der Digitalisierung.
Trends: E-Commerce M-Commerce und Connected Retail. Wiesbaden.
Ternès, A.; Towers, I.; Jerusel, M., 2015: Konsumentenverhalten im Zeitalter der Mass Customization.
Trends: Individualisierung und Nachhaltigkeit. Wiesbaden.
50
Towers, I; Ternès, A.; Ewinger, D., 2015: Turkish Migrant Self-Organizations in Germany. In: Turkish
German Affairs from an Interdisciplinary Perspective. Ed. Elif Nuroğlu, Meydanoğlu Bayrak, Ela Sibel,
Enes Bayraklı. Frankfurt.
Ternès, A.; Towers, I., 2015: Managing Global Organizations: A Cultural Perspective. In: Critical Perspectives on International Business 11, 1, pp.110 – 112. DOI: http://dx.doi.org/10.1108/cpoib-022014-0007
Ternès, A.; Towers, I.; Schaub, St., 2015: Bindung junger Fachärzte durch Demografie orientiertes
Personalmanagement. In: Rund auf eckig: Die junge Ärztegeneration im Krankenhaus. Hahnenkamp,
K.; Hasebrook, J. (Hrsg.). Heidelberg, S. 65-80.
Ternès, A.; Towers, I.; Shauvencka, N., 2014: Gamification. In: Ternès, A.; Towers, I. (Hrsg.). Internationale Trends in der Markenkommunikation: Was Globalisierung, neue Medien und Nachhaltigkeit
erfordern. S. 33-50.
Ternès, A.; Towers, I.; Shauvencka, N., 2014: Testing the Impact of Gamification on the Interest in
Urban Planning. In: Journal of the Worldwide Forum on Education and Culture 5, No.1, pp. 63 – 84.
the Relationships Between Them. Arabian Journal of Business and Management Review 4, 4.
http://dx.doi.org/10.4172/2223-5833.10005
Towers, I., 2014: Sensory Marketing. In: Ternès, A.; Towers, I. (Hrsg.). Internationale Trends in der
Markenkommunikation: Was Globalisierung, neue Medien und Nachhaltigkeit erfordern., S. 107118.
Ternès, A.; Towers, I. (Hrsg.), 2014: Internationale Trends in der Markenkommunikation: Was Globalisierung, neue Medien und Nachhaltigkeit erfordern. Wiesbaden.
Ternès, A.; Towers, I.; Scheiwe, T., 2014: Sustainable Customer Service as Success Factor in the Airline Sector. Arabian Journal of Business and Management Review, 4(4)
the Relationships Between Them. Arabian Journal of Business and Management Review, 4(4)
51
Prof. Dr. Alexander Wulf
Publications
Babaoglu, B.; Wulf, A. J., 2015: Decriminalizing the Issuance of Bad Checks in Turkey. An Analysis of
the Effects of Changes in Penalties, European Journal of Law and Economics, published.
Wulf, A. J., 2015: Rechtskompetenz als Teil unternehmerischer Führungsqualität. Reformvorschläge
für ein Studium des Rechts in den Wirtschaftswissenschaften. In: Zeitschrift für Didaktik der Rechtswissenschaft, 2, 2015 (1), S. 20-40.
Wulf, A. J., 2015: Uncertainty as a Challenge for Leadership. The Effect of Cultural, Social and Legal
Institutions on Risk-Taking and Innovation in Family Businesses, In: Paragrana, 24, 2015 (1), S. 80-93.
Wulf, A. J., 2014: Privatizing Law-Making. An Economic Analysis of Non-Governmental Law-Making
in the Field of Contract La. In: Knoke, M. and Merk, J. et al. (eds.). Das Publicness-Puzzle. Öffentliche
Aufgabenerfüllung zwischen Staat und Markt. Berlin: BWV, S. 401-410.
Schäfer, H.-B.; Wulf, A. J., 2014: Jurists, Clerics and Merchants. The Rise of Learned Law in Medieval
Europe and its Impact on Economic Growth. In: Journal of Empirical Legal Studies, 11, 2014 (2), S.
266-300.
52
ANNEX II: RESEARCH ACTIVITIES AND PUBLICATIONS OF RESEARCH ASSOCIATES 2014/2015
Nils Britze, M. A.
Publications
Britze, N.; Smith, L., 2015: Adapt to a Shrinking and Aging Population: Comments on the World
Bank Report. In: ADAPT INTERNATIONAL BULLETIN, No. 7/2015.
Büsch, V.; Britze, N.; Lehnigk, T., 2015: Philosophien und Logiken öffentlicher Fördermittelgeber bei
betrieblichen Demografieprojekten. In: Richter, G., Niehaus, M. (Hrsg.): Personalarbeit im demografischen Wandel. Bielefeld: W. Bertelsmann
Presentation of the working paper “Analyzing Economic Decisions in Organizations and Demographic Change” at the 14th session of the European School on New Institutional Economics in Corsica,
France.
Ricardo Colomo-Palacios, Prof. Dr.
Publications
Vera-Baquero, A.; Colomo Palacios, R.; Stantchev, V.; Molloy, O., 2015: Leveraging big-data for
business process analytics. In: The Learning Organization, 22(4), 2015
Álvarez-Rodríguez, J. M.; Colomo-Palacios, R.; Stantchev, V., 2015: Skillrank. Towards a Hybrid
Method to Assess Quality and Confidence of Professional Skills in Social Networks Scientific Programming, 2015
Radant, O.; Colomo-Palacios, R.; Stantchev, V., 2014: Analysis of Reasons, Implications and Consequences of Demographic Change for IT Departments in Times of Scarcity of Talent: A Systematic
Review. International Journal of Knowledge Management (IJKM), 10(4), S. 1-15.
Sarfaraz Ghulam, M.A. /MBA
Publications
2015
Opazo Basaez, M.; Ghulam, S.; Arias Aranda, D.; Stantchev, V., 2014: Smart healthcare services: a
patient
oriented
cloud
computing
solution.
Servitization
2014
1
(DOI:
http://dx.doi.org/10.3926/serv2014), S. 71-73
53
Schubert, J.; Ghulam, S.; Prieto-González, L., 2015: Integrated Care Concept using Smart Items and
Cloud Infrastructure. 5th International Conference on Current and Future Trends of Information and
Communication Technologies in Healthcare, Berlin.
Lisardo Prieto-González, M.Sc.
Publications
Carolin Graßmann, Dipl.-Psych.
Graßmann, C.; Schermuly, C. C., 2015: Negative Effekte von Coaching für den Klienten und deren
Wirkfaktoren. Vortrag auf der 9. Fachgruppentagung Arbeits-, Organisations- und Wirtschaftspsychologie, Mainz, September 2015
Jörg Männicke, MBA
Publications
Baierl, R.; Mathias, F.; Männicke, J., 2015: Sind Kosten wirklich alles? Zur Rolle der Zielgruppenorientierung im Erlösmanagement. In: Rundum erfolgreich im Hotelmanagement: Dimensionen und Perspektiven im 360°-Blick. Baierl, R.; Steinhauser, C. (Hrsg.). S. 75-81.
Franziska Schölmerich, Dipl.-Psych.
Publications
Schölmerich, F.; Schermuly, C. C.; Deller, J., 2015: How leaders’ diversity beliefs influence the impact
of faultlines on team functioning. Revise and resubmit at Small Group Research.
Schölmerich, F., 2014: Diversity faultlines and emotional exhaustion – A pecha kucha presentation.
Presentation at the Summer School „The interplay of work, health & organizational success“ an der
FAU Erlangen Nürnberg, September 2015.
54
Schölmerich, F.; Schermuly, C. C.; Deller, J., 2015: Übertragung von Diversitätsüberzeugungen zwischen Führungskräften und Teammitgliedern – Die Bedeutung von transformationaler Führung. Paper presented at the Conference of the German Association of Work-, Organization-, and Business
Psychology, Mainz, September 2015
Schölmerich, F.; Schermuly, C. C., 2015: When subgroups impair full engagement: Diversity faultlines
and social loafing in teams. Paper presented at the 17th Congress of the European Association of
Work and Organizational Psychology, Oslo (Norway), Mai 2015.
Schölmerich, F.; Schermuly, C. C.; Deller, J., 2015: Diversity faultlines in diplomatic teams - A pecha
kucha presentation. Presentation at the Annual Meeting of the International Organizations Network
(ION), Berlin, Februar 2015.
Johannes Schubert, M. A.
Publications
2015
Galera Zarco, C.; Sánchez-Montesinos García, F. J.; Bustinza Sánchez, O.F.; Schubert, J., 2014: Obtaining competitive advantages through servitization process in project based firms. 3rd International
Business Servitization Conference, Bilbao.
5th International Conference on Current and Future Trends of Information and Communication
Technologies in Healthcare, Berlin: Integrated Care Concept using Smart Items and Cloud Infrastructure.
Laura-Lee Smith, M.A.
Publications
Britze, N.; Smith, L., 2015: Adapt to a Shrinking and Aging Population: Comments on the World
Bank Report. In: ADAPT INTERNATIONAL BULLETIN, No. 7/2015.
55
Tobias Stähler, M.A.
Publications
Stähler, T., 2014: Markenidentität durch wertorientierte Mitarbeiterkommunikation. In: Ternès, A.;
Towers, I. (Hrsg.): Internationale Trends in der Markenkommunikation. Was Globalisierung, neue
Medien und Nachhaltigkeit erfordern. Berlin: Springer Gabler, S. 71-90.
Stähler, T., 2015: "Documents and 'their' actors: an empirical pathway for power-sensitive frame
analysis of political communication". Atlas.ti User Conference. QDA and beyond. Berlin, vom 29. bis
31.08.2015.
Stähler, T., 2015: "Mediatized Power Transformation of Governmental Journalism in Berlin - an Interface of Political Communication". XXXV. Sunbelt Conference in Brighton, GB vom 23. bis
28.06.2015.
Katrin Zohr, M.A.
Publications
Barbara Budrich.
56
ANNEX III: RESEARCH COOPERATIONS 2014/2015
SRH Hochschule Berlin cooperated with Marmara University Istanbul on the research project “Practicing Risk Management in
SMEs”, which started in July 2012 and ended in March 2014. The
research cooperation has been extended.
SRH also has a research cooperation with the University Carlos III de Madrid. The following activities
are jointly organized:
 Dual supervision of PhD students in the graduate programme of
the University Carlos III de Madrid
 Joint application and handling of research topics for third-party
founded projects
 Joint publications
The international conference “Club of Sofia” was initiated three years ago on 18-19 October 2013
by Humboldt University Berlin and University of Sofia in Sofia. Prof. Dr. Vladimir Stantchev is a member of the university and sits on Programme Committee.
The International Institute for Sustainability Management
(IISM) of SRH Hochschule Berlin signed a cooperative
contract with the Italian Association for International and
Comparative Studies in Labour Law and Industrial Relations (ADAPT). ADAPT is an initiative of the University
in Modena.
57

Research Report - SRH Hochschule Berlin

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