CARE-LINE

Transcription

CARE-LINE
F OR I N N O
V
SSE L S E U R E
L
DA
1999
B
CA
N
RU
IO
AT
B R ON Z M E
CARE-LINE
KP
Hair care perfection - A manual for healthy and beautiful hair
The Author: Piskar Klaudija
Miseva ulica 1
1230 Domzale
Mobile: +386 41 633 697
E-mail: [email protected]
Title: Hair care perfection - A manual for healthy and beautiful hair
Design and Illustration: Ronald Horvat - Engineer of Media production
Photography: Robert Cotic - Engineer of Media production
Proofreading: Petra Juvancic
Copyright © 2012 Klaudija Piskar s.p. All Rights Reserved.
KP
2
INTRODUCTION
Are you satisfied with the way your hair looks? Could you do
better?
It’s every woman’s dream to have healthy, beautiful hair
and this hair care manual can help you achieve just that. It
represents a new approach to hair care, helping you make
them shine again in all their natural beauty. Many will believe
that to achieve this you must spend a lot of money, but
by changing some old habits and carefully choosing hair
products you can actually save.
the loss of thickness, shine, firmness and volume, and make it
greasy. Some of these problems can arise fairly quickly, while
others become evident in the long run.
Given all these facts, people are never satisfied when their
desires for healthy and beautiful hair are not met. In this
manual we will not only focus on hair products, but will also
explain how to and how not to treat your hair, as well as
provide examples of how delicate our hair is and what affects
it.
Modern society has always been faced with dilemmas about
choosing the right approach to different problems; the same
applies for hair:
Less is more, that’s why this manual will show you how to raise
and keep the quality of your hair, without causing damage
with the use of too many products.
•
Many products are supposed to work on their own and
there is no mention of basic hair care methods.
This manual will not only enable you to help yourself and your
hair, but will also contribute to the good of the environment.
•
Most people lack the right information and therefore do
not know which approach to use.
•
It may happen that in our wish to improve our hair quality,
we use too many different products which overburden
our hair and scalp.
•
Many products only work over a short period and have
negative long term effects.
•
Silken hair has always been an ideal, but such ideals can
quickly give a false idea about what qualities hair should
really possess. Softening hair to an extreme can lead to
Your LiteRAM Therapist
Klaudija Piskar
KP
3
KP
Introduction
Hair basics.................................................................................................................................................................6
The hair shaft - the visible part of our hair........................................................................................................7
The scalp....................................................................................................................................................................8
The maximum natural hair lenght......................................................................................................................8
Natural thickness of hair......................................................................................................................................0
Hair thickness.........................................................................................................................................................12
The level of grease on the hair and scalp........................................................................................................13
Aging hair - grey and thin...................................................................................................................................13
Worn out hair..........................................................................................................................................................14
Hair aggressors.......................................................................................................................................................14
Shampoo.............................................................................................................................................................14
Conditioner.........................................................................................................................................................14
Other aggressors................................................................................................................................................14
Type of damage.....................................................................................................................................................16
Healthy hair............................................................................................................................................................17
Washing hair........................................................................................................................................................17
Lite oil control shampoo pH 4,7 (200 ml)..................................................................................................18
Lite color protect shampoo foam pH 4,7 (150 ml)..................................................................................19
Lite herbal shampoo pH 5,0 (200 ml)........................................................................................................20
Lite vital shampoo foam (150 ml)...............................................................................................................21
Lite kepyro shampoo foam (50 ml)...........................................................................................................22
Additional care....................................................................................................................................................24
Lite keratin spray pH 5,5 (200 ml)...............................................................................................................25
Lite keratin foam pH 6,5 (150 ml)................................................................................................................27
Lite keratips repair (80 ml)............................................................................................................................28
Lite keracare pH 5,5 (200 ml).......................................................................................................................29
Styling....................................................................................................................................................................29
Lite ker*up styling (80 ml)............................................................................................................................30
Lite styling strong spray (400 ml)..............................................................................................................31
Lite strong styling natural spray (200 ml)...............................................................................................32
Scalp care.............................................................................................................................................................33
Lite hair growth lotion for scalp (9 X 15 ml).............................................................................................34
Maintenance of healthy hair with Lite Care Line products.......................................................................35
A quick overview of the LiteRAM therapy....................................................................................................36
KP
5
HAIR BASICS
To get a better understanding of hair, we must start with its
basic structure.
Hairs grow from the hair follicles where we find a lot of blood
vessels that provide food for hair. The hair follicle is also
connected to the arrector pili muscle, sebaceous and sweat
glands, and is interconnected with a large number of nerve
fibres; from the bulb to the epidermis.
Our hair type is genetically conditioned, but some other
factors also play a role:
•
•
•
•
•
KP
6
age and gender,
health (hormones, etc.),
lifestyle (stress, etc.),
diet,
hair products.
THE HAIR SHAFT - THE VISIBLE PART OF
OUR HAIR
When hair starts growing from the scalp, the shaft is the first
thing we see; it consists of three parts: the cuticle, the cortex
and the medulla. Hair is mostly made of keratin, together with
water, lipids, pigments and some trace elements. The material
itself is mostly firm, with some traces of amorphous substances
that make hair more flexible and susceptible to hair products
we apply. On the other hand, it is also very sensitive and can
quickly be damaged, resulting in the loss of its good qualities.
To describe healthy natural hair, we could use words like: firm,
a little rough but mostly smooth. Such hairs are strong, but
light, full, shiny, equally thick, do not break, and have volume.
The hair growth circle is balanced and the scalp is healthy.
The truth is far from the ideal we have today, where silky,
smooth, and soft hair is desired. To get that effect and make
keratin soft, we use hair conditioners, and by using those we
rob our hair of its best qualities: firmness and volume, which
are a must for almost any decent haircut. In the long run,
conditioners thin our hair such a degree that it is robbed of
most of its good qualities and we are, for a lasting and nice
haircut, forced to use more and more hair products, resulting
in an endless struggle.
In addition, hair conditioners contain a lot of oils which stick
to the scalp and burden the sebaceous glands, making hair
greasy and in need of regular washing, which in turn damages
the hair even further.
Hair, after the use of conditioners, is soft and nice to the
touch, but it makes styling almost impossible. To make it more
controllable and lasting for at least another day after washing,
we are forced to use several different products; the use of
these products (shampoos, conditioners, and setting lotions)
usually has an opposite effect and weakens the quality of our
hair in the long run.
microfibril
macrofibril
cortex
medulla
cuticle
KP
7
THE SCALP
THE MAXIMUM NATURAL HAIR LENGTH
The scalp contains a lot of microorganisms, which if presented
with the right conditions (warmth, humidity, and detergents
from shampoos), can grow around the follicle, obstruct its
function (hair growth and development) and consequently
slow down the growth rate, and even cause hair loss.
The maximum length depends mostly on the anagen phase
of growth, which is genetically determined, and can last
from two to six years. Hair on the top part of our head grows
approximately 16 cm per year and hair on the sides, grows
around 14 cm.
Washing our hair with shampoos too frequently causes an
excessive growth of bacteria and that is why it is important to
thoroughly blow dry your hair with warm air.
Changes in hormone levels affect the length of the anagen
phase, which consequently shortens this phase after passing
the twenty-fifth year and makes hair grow slower and thinner
as we get older.
For healthy and quick growing hair, we must also take care of
our scalp to enable our follicles to work properly and produce
strong hair.
Constant wear will never allow most people to reach their
maximum hair length. To reach it, a person would have to take
great care of his or her hair and provide it with ideal conditions
for growth. The main problem here lies in the hair tips, which
are exposed to maximum wear, become thin, and break easily.
LiteRAM therapy is a treatment that enables hair tips to
thicken and become strong so that they do not split or break.
KP
8
KP
9
NATURAL THICKNESS OF HAIR
The diameter of hair can range from 15 up to 120 μm, a factor
which also depends on the anagen phase; the shorter the
phase, the thinner the hair. The anagen phase shortens with
aging.
The width of the hair is a total of different volumes of:
• the outermost part (cuticle),
• the middle part (cortex),
• the innermost layer (medulla), and
• the intercellular substance.
Our natural hair thickness lessens with wear; it is thickest at
the shaft and thinnest at the tip. Thickness is also an indicator
of hair quality; the thicker the hair, the stronger it is, the easier
it is to comb, the more it can withstand, the deeper its colour
– and the more resistant it is.
How hair gets thinner:
A natural shine (without the use of products) is an indicator
that the cuticle is healthy and hair can be combed easily. The
cuticle is made of six to eight layers and protects the inner
parts of the hair from injury, which makes it most susceptible
to external effects. When using aggressive products, the outer
layers of the cuticle can peel off, exposing the inner parts of
the hair to damage. Strong alkaline based shampoos have a
major effect on hair, especially sodium lauryl ether sulfate (it
is a major industrial degreaser, which is sadly added to many
shampoos degreasing our scalp and forcing the sebaceous
and sweat glands to increase their output, resulting in an
endless circle).
Reasons for thinner hair:
Aging (changes in hormone levels), disease (chemotherapy, thyroid disorder, etc.) – can make hair thinner by half.
Hair can be repaired only with the LiteRAM therapy, because conventional
products usually do not work.
Decline in scalp health: the process of hair growth changes due to several
factors (use of the wrong products, which can harm the scalp extensively).
We can prevent damage from happening and take better care of our
scalp with the use of Lite Care line products, which contain high quality
substances.
Wear due to mechanical, thermal, chemical and photochemical injuries.
LiteRAM therapists can give you advice about healthy and safe treatment for
your hair.
An unhealthy diet.
PA balanced diet with a sufficient amount of proteins (natural proteins) is
important.
KP
10
Shampoos from the LiteRAM CARE LINE collection contain
more hair and scalp friendly agents, which do the same job
as regular shampoos with far less damaging effects. They not
only help repair your hair, but also have a soothing effect.
Hair, washed with aggressive substances, is hard to comb
and that is why we use conditioners to soften them up. These
conditioners are made of substances chemists call surfactants,
which are practically the same molecules used in detergents.
One of their negative properties is that they damage and
soften the top hair layers, which in turn makes hair easier to
comb. The more we use conditioners, the more we damage
those layers and weaken the chemical protection, making
them like a wet cloth – willing and manageable. Continuing
usage damages the hair to such extent that it weakens and
breaks – the upper defensive layers are swept away, exposing
the already damaged middle part, the cortex. The cortex is
made out of layers, which, when exposed to air, harden and
break – this process is only sped up when using shampoos
containing sodium lauryl ether sulfate.
from our hair. Many stylists as well as people at home break
this rule in order to create special haircuts.
Not many people know that you can also damage your hair
with combs; when choosing combs and hairbrushes make
sure they are wooden and have smooth bristles. Plastic, on
the other hand, produces static electricity that changes hair
structure. Brushes made from animal bristle (wild boar) are
also a good choice, which, because of the similarity to our hair,
do not damage it; we should keep it simple and stick to one
material.
Another danger to our hair is the hair iron, whose use has
gone up in the last few years. Temperatures exceeding 200
degrees literally burn the upper hair layers, making it brittle
and causing it to break.
When using LiteRAM CARE LINE shampoos the additional use
of conditioners is usually not necessary. No conditioners are
needed after LiteRAM therapies – licensed LiteRAM therapists,
whose priority is to take care of your hair and scalp, will be
more than happy to help you out.
Colouring and bleaching your hair, as well as permanent
curling and weaves are additional ways to damage your hair.
When using hairdryers we should make sure we do it right
and not inflict further harm – if we blow dry our hair from a
close range at high temperatures we can literally fry our hair.
It is necessary to use a quality hair dryer, remain below 200
degrees centigrade and keep the dryer at least 3 centimetres
KP
11
HAIR THICKNESS
The scalp of a normal middle aged person contains from 175
to 300 hairs per square centimetre, with an average of around
100,000 hairs in total; from that total, we lose some 50 to
100 hairs per day. The main reason for hair loss are changing
hormone levels when we get older, which may also lead
to baldness. Men have a 40% chance and women a 10% of
becoming bald.
Unusual hair loss may also be the result of:
•
•
•
•
•
KP
12
a weakened immune system (alopecia areata),
emotional stress,
physical stress (trichotillomania),
drugs used in chemotherapy that lead to loss of hair which
in most cases grows back, often in a different colour and
form as before,
overly-evolved bacteria that grow around the follicle and
slow down the flow of nutrients from the blood, which
may result in slower growth or even hair loss. LITE HAIR
GROWTH ampoules can help alleviate these symptoms.
THE LEVEL OF GREASE ON THE HAIR
AND SCALP
AGING HAIR - GREY AND THIN
Sebaceous glands are present throughout our body and the
amount of secreted sebum depends on the size of the gland,
age, and sex of a particular person. The secretion is minimal
before puberty, but increases during it, only to decrease again
after the age of 40 (especially during menopause). Androgenic
hormones regulate the production of grease. The amount of
secreted grease can change during different seasons or even
daily. Its function is to protect hair and make it more pliable.
As our bodily functions change, so does hair growth. When
we get older our hair quality changes – it loses colour, gets
thinner, shorter, becomes less flexible and harder to style.
The basic composition of sebum changes through the years
and the level of greasiness depend on the amount of sebum
and composition of the grease. The composition itself dictates
how the grease behaves – if it is bothersome or how shampoo
dissolves it.
There is also a difference between the composition of greasy
and dry hair, which is mostly visible when forming or styling
hair.
Gray hair is connected to the size of granules of melanin and
type of pigment in hair fibres. The formation of hair pigments
begins in melanocytes in the hair bulb (amino acid tyrosine
being the first). Aging is the consequence of the weakening
activity of melanocytes during the anagen phase – less
pigment is created.
Gray hair is often rougher, curlier, and more sensitive to light
than pigmented hair; cystine levels in grey hair will drop and
cystine acid levels rise if exposed to UV light for too long,
resulting in loss of strength and firmness.
KP
13
WORN OUT HAIR
HAIR AGGRESSORS
Hair remains on our head for a few years before it falls off and
is replaced. In those years it is exposed to several external
effects, making them lose their thickness, firmness, elasticity,
shine, and length.
SHAMPOO
How long hair can actually withstand such effects depends
on the basic hair structure and the strength and intensity of
those effects.
Thinner, less resistant hair can split and break fairly quickly,
whereas stronger and thicker hair can withstand far more. In
both cases, because of wear, hair starts losing its mass and
gets thinner and breaks thereby preventing us from reaching
our maximal possible hair length.
Being public enemy number one, it attacks lipids and so
degreases hair fairly quickly, forcing sebaceous glands to
increase the production of sebum, which results in dry and
thin hair. Such hair gets greasy two or three days after washing
and is impossible to comb when wet.
CONDITIONER
Another common enemy are conditioners, which contain a
large amount of oil and similar substances that wrap around
hair, giving it a silken look and making it easier to comb.
Hair with additional oil gets heavier and loses volume. The
substances in conditioners keep hurting our hair, making it
thinner and weaker, and forcing the sebaceous glands into
overdrive.
OTHER AGGRESSORS
•
•
•
•
•
KP
14
When washing hair, we must gently massage our scalp
and not use force, because it might result in permanent
damage.
Hair irons burn the outer hair layer (cuticle), which results
in hair loss.
When drying our hair, we must use warm and not hot air
thereby keeping our hair healthy and strong.
Aggressive combing and the use of the wrong styling
gear can lead to permanent damage.
Rubbing hair dry with a towel only roughens up the
cuticle, making it more prone to frizziness once it dries.
Instead, squeeze hair dry with the towel.
•
•
Seawater and water in pools causes the appearance of
the so-called air pockets and damage the epidermis, UV
rays cause oxidation and this in turn causes lipids to melt
(resulting in photochemical damage).
Chemical treatments like colouring, curling, ironing, and
bleaching modify our hair and weaken its structure and
quality.
KP
15
TYPES OF DAMAGE
Chloride and salt water
(air pockets)
Thermal and mechanical
(water in hair explodes)
Mechanical
(damaged upper layers)
Unbalanced hormone levels – loss
of thickness and vitality.
KP
16
Shampoo and conditioner
(damaged scales)
Damaged hair on the left, healthy hair
on the right
All these injuries worsen our condition and lead to reduced hair quality and problems with styling; hairs
weaken and break.
HEALTHY HAIR
How can we improve our hair quality and achieve a better
look?
First we have to change our mentality and understand that
our hair is strong but also fragile. Our every touch is important
and we should always remember that each time we go
through our hair, we risk damaging it.
long hair you should start at the tips, gently combing your
way to the scalp (best to use a hairbrush). Hair will be less
willing than when using conditioners, but it will do the trick
nevertheless. Wet hair can be a little rougher but after drying
it retains its volume, smoothness, thickness, and has a natural
shine. Do not judge the results until your hair is dried; LiteRAM
shampoos support the natural thickness and other qualities of
your hair in the long run.
WASHING HAIR
The best choice is to choose a shampoo that preserves the
quality and thickness of our hair. After washing, combing
should be easy without the use of conditioners (used only
when hair is extremely damaged). Conditioners only being
a short-term solution should be replaced by the LiteRAM
therapy, which repairs your hair in the long run.
LiteRAM CARE LINE shampoos are classified according to
hair type, do not contain strong foaming solutions (lauryl
ether sulfate) and do not damage the cuticle, making hair
easy to comb. Hair retains its thickness and quality making
your styling last. The substances in LiteRAM shampoos are
biodegradable, not toxic, and do not damage your scalp,
allowing the growth of healthy hair.
When washing your hair you must first allow these shampoos
to settle in for a few minutes and then wash them out
thoroughly. After washing, do not rub your hair dry, just wrap
it up in a towel, wait a few minutes and start combing; with
KP
17
LITE OIL CONTROL SHAMPOO
pH 4,7 (200 ml)
For oily scalp and all types of hair
The shampoo does not contain aggressive substances and
gently cleans oily scalps and repairs damaged cuticle scales.
The carefully selected substances in this shampoo help restore
your natural hair balance, prevent damage, and regulate the
amount of grease produced. Closing of the cuticle scales
makes hair much easier to comb, soft and glossy, making the
need for conditioners redundant. With very greasy hair we
advise the use of this shampoo in combination with the Lite
Vital shampoo.
When used regularly, this product, with all its natural, nontoxic ingredients, will maintain an effective LiteRAM therapy.
It does not have any unwanted side effects and does not
include lauryl ether sulfate.
Use:
Apply to wet hair, softly massage in and wash. Repeat the
procedure, wait a few minutes for the shampoo to start
working, gently comb your hair, and wash thoroughly.
KP
18
LITE COLOR PROTECT SHAMPOO FOAM
pH 4,7 (150 ml)
For coloured and chemically treated hair
Modern women often complain about the lack of volume,
elasticity and oversensitivity of their hair. These problems are
caused by aging (chemical imbalance in menopause), use of
the wrong shampoos, which in combination with conditioners
damage your hair in the long run.
Foam shampoo is suitable for thin, fairly greasy hair, and a
sensitive scalp. Foam helps protect your hair, and maintain
volume and elasticity; hair is smooth and styling lasts. All
ingredients are biodegradable and not toxic; they protect hair
pigment and prolong colouring effects.
Use:
Apply a handful of foam to wet hair, gently massage in and
wash. Repeat the procedure, wait a few minutes for the
shampoo to start working, gently comb your hair and wash
thoroughly.
KP
19
LITE HERBAL SHAMPOO pH 5,0
(200 ml)
For dry hair
Gently cleans dry hair, repairs the outer cuticle layers and
strokes hair tips, making them more elastic. The natural
essences contained have a calming effect on the scalp, restore
its natural balance and stimulate hair growth; hair is easier to
style. It is intended for people with different hair types who
share similar problems:
•
•
•
•
•
It will repair the cuticle of heavily coloured hair with the
help of keratin, making hair softer, more elastic and easier
to style.
Dried and brittle hair will be repaired and easier to style
with the help of rosemary and citric acid Ph 5.0.
Thicker hair, which is usually stiffer and harder to style,
will be made more willing and glossier.
Curly hair that is often dry and stiff, causing curls to look
unnatural, will get its soft and bouncy look back.
Lavender will soothe your upset scalp, returning the
natural balance and enhancing hair growth.
Use:
Apply to wet hair, softly massage in and wash. Repeat the procedure, wait a few minutes for the shampoo to start
working, gently comb your hair and wash thoroughly. Additional effects of the LITE HERBAL shampoo:
• enhances volume when styling with brush and dryer,
• if you don’t want volume, use a dryer and gently straighten the hair, resulting in straighter hair with less
volume.
KP
20
LITE VITAL SHAMPOO FOAM
(150 ml)
Volume, moisture, softness and greater shine with NATURAL
LINSEED OIL
Being one of the few soap-based shampoos, it revitalizes and
strengthens your hair and scalp extremely well. It destroys
overly-evolved bacteria on your scalp and works great in
combination with other hair growth products.
Main functions:
• increases volume and strengthens hair, making it easier
to style,
• degreases your scalp without inflicting damage,
• relieves the scalp and increases hair growth.
Usage with other LiteRAM shampoos is advisable (LITE COLOR
PROTECT, LITE HERBAL or LITE OIL CONTROL); use for the first
or second washing. When used separately, the shampoo is
only good for washing children’s hair.
Use:
Apply a handful of shampoo, gently massage it in, wait a few
minutes, gently comb your hair and wash thoroughly.
KP
21
KEPYRO SHAMPOO FOAM
(150 ml)
Anti-dandruff shampoo
Dandruff is a nasty nuisance when you have it and difficult to
get rid of it because it is a result of various afflictions. Dandruff
is caused by bacteria, seborrhea, stress and pollutions. It is not
sufficient to add a fungicide or bactericide to a detergent and
shampoo every day. It is more complicated than that. KEPYRO
has a different approach: Climbazole is an active ingredient
that is effective against Pityrosporum ovale that originates
dandruff from sebum. Zinc pyrithione is a classic fungicide
against Propionibacterium acne which makes the scalp dry,
producing another kind of dandruff (parts of skin).
Stress also causes dry and greasy dandruff. Rosemary oil
reduces stress significantly. Dust pollutants combine with
the other dandruff precursors and the result is a real mess.
Some commercial anti-dandruff shampoos offer one of the
previously described remedies. KEPYRO is a combination of
all of them.
Use:
It should be used as needed, whenever dandruff is present. Apply to the hair, massage in, rinse and reapply. Massage and leave in for several
minutes and rinse. The additional use of HAIR GROWTH LOTION is recommended in more serious cases of dandruff or scalp anomalies.
Rosemary oil contains around 100 different active substances and also fortifies the hair shaft – more precisely the cortex. This shampoo can
therefore also be used to strengthen the cortex after every second or third washing. Due to the rich content of medicinal substances, the
shampoo is not recommended for ongoing use. Hair will be softer, firmer and maintain its healthy structure following the use of this shampoo.
KP
22
It is recommended that you leave the LITE shampoos in your hair for a few minutes,
and then comb and rinse the hair.
KP
23
ADDITIONAL CARE
When we have problems combing hair after shampooing
(usually very thin and long hair or if the hair cuticle is
extremely damaged), the use of LiteRAM hair care products
such as KERATIN SPRAY, KERATIN FOAM, KERATIPS REPAIR or
KERACARE is advisable.
These products will not only help your styling but, because
of their chemical composition, also make your hair look nicer
and healthier in the long run.
KP
24
LITE KERATIN SPRAY pH 5,5
(200 ml)
For everyday nourishment and heat protection
With its natural keratin, it gives your hair the daily dose it needs
to withstand the damaging effects of the sun and moisture,
as well as protecting it from the intense temperatures of
hairdryers and irons.
The new dose of keratin refreshes hair, makes it willing and
shiny, and gives it just the right amount of moisture. During
sleep we often sweat or just rub against our pillow too
roughly, damaging our hair cuticles, resulting in jagged hair
tips. To solve this problem and make our hair strong, willing,
and protected again, we just apply some LITE KERATIN SPRAY
on our tips and style our hair as desired.
Especially long hair that likes to knot is much easier to comb
after the use of LITE KERATIN SPRAY. It is also recommended
for people whose hair is too stiff after the use of the
LiteRAMtherapy; keratin will make your hair willing and soft
again.
Use:
•
•
For dry hair tips that are generally hard to comb; apply on
washed, wet hair, comb in and style.
If you just want to refresh your hair in the morning, apply
the spray on dry hair, comb it gently and style.
KP
25
SPECIAL RECOMMENDATION
In summer our hair is exposed to the damaging effects of
the sun, salt and chlorinated water, which attack our cuticles.
Their first target is the protective layer of lipids and later on the
complex cell membranes (upper hair layers). This facilitates
the build-up of so called air pockets and if not treated, will
result in further damage. When washed in fresh water these
air pockets vanish, but the damage remains. When such hair
is exposed to the sun it oxidizes quickly, splits and breaks,
making styling almost impossible.
That is why we recommend LiteRAM therapy, more precisely
Lite KERATIN SPRAY pH 5.5. It will make your hair easier to
style, fill it with natural keratin, and protect it from the harmful
effects of the summer.
KP
26
LITE KERATIN FOAM pH 6,5
(150 ml)
Natural keratin therapy
This foam will return the lost keratin back to our hair and
also repair some damage. Hair becomes smoother, fuller and
stronger, making it resistant to mechanical damage and much
easier to comb.
Use:
•
•
For less damaged hair, apply a handful of foam, massage
it in gently, comb and style.
For extremely damaged hair, apply two handfuls of foam
on washed hair, massage it in gently and allow it to work
for at least 5 minutes; wash your hair, and before styling
add another handful of foam, gently comb and style.
Lite Keratin Foam can be used after each washing. Hair is
made willing and easy to style, retaining its volume and form.
The added keratin is absorbed into the hair and does not
additionally burden it or make it greasy.
KP
27
LITE KERATIPS REPAIR
(80 ml)
For dry damaged hair tips
The highly concentrated, keratin-rich liquid repairs damaged
hair tips and porous hair, which results from excessive
colouring and other chemical damage; damaged hair is
revitalized and becomes stronger and smoother to the touch.
On one hand, this product does not damage or grease hair, on
the other it enables it to grow longer, retain its volume and
increases the life span of its tips. It can also be used to soften
hair after LiteRAM therapies.
Use:
After shampooing, apply a smaller quantity of this product to
your tips and other damaged parts, comb it in and blow dry.
KP
28
LITE KERACARE pH 5,5
(200 ml)
For additional care after shampooing
This product will return the natural softness and flexibility to
hair that is rough or dry after shampooing. It will not make
hair greasy or burden the scalp, but will keep it healthy in
the long run. Styling dry hair will be easier. It contains highly
concentrated hydrolyzed keratin, which has a soothing effect
on hair. The product is also used to soften hair after LiteRAM
therapies.
It can be used in two different ways:
• After shampooing, apply it to your hair, comb it in, wash
and blow dry.
• When applying a smaller quantity, just comb it in and
blow dry.
It is very vital that you dry your hair. Warm air benefits your
hair, closing the upper cuticle layers effectively; you can
achieve an even greater effect if you use a gentle hairbrush.
STYLING
Products from the LiteRAM CARE LINE collection help us
achieve an even better styling. What all these products have
in common is that they, because of their composition, help
hair retain its quality and styling.
KP
29
LITE KER*UP STYLING (80 ml)
PATENTED FORMULA
Refreshing lotion for trendy haircuts
When compared to other shaping products, this keratin-rich
lotion exceeds its basic function of helping with styling – it
also increases hair volume. Hair, already shaped with this
product, can be reshaped without fear of sticking together.
The product contains several active substances that make hair
firm and other substances with delayed release that enable
the user to take his or her time when styling. Some nurturing
substances contained in this product help balance the natural
hair quality and increase volume. Even though the styling is
firm, hair is easy to comb.
Use:
Rub a small quantity of LITE KER*UP STYLING in your hand
and fingers and run your hand through your hair, shaping it as
you like. If you wish a different styling, just reapply the lotion
and shape your hair anew.
KP
30
LITE STYLING STRONG SPRAY
(400 ml)
For everyday styling, setting and volume
Hair gloss for all hair types
Its special design enables effective dispersion and styling
without the unwanted side effects of classical hair sprays.
Despite being strong, it does not glue hair together even
when exposed to moisture, and it is easy to wash off. Its
substances do not stick to hair or the scalp and do not cause
chemical damage. In comparison to the best hair sprays on
the market, it contains a substance which is twice-as-active,
drastically cutting down the amount used. Another great
feature of this product is its water resistance; if your hair gets
wet, the product may dissolve a little, but when it dries up it
will not stick, as do many other hair sprays. It sprays in very
small drops so your hair is not burdened and can be easily
combed. It is intended for daily use, strong styling and greater
volume.
Use:
•
•
Apply to wet hair; it works like a setting lotion.
For a more permanent styling, apply to already styled
hair; works like a hair spray.
KP
31
LITE STRONG STYLING NATURAL SPRAY
(200 ml)
For everyday styling, setting, and volume
High gloss and no sticky hair
Made without a propellant and according to a special formula,
this product enables strong styling without the unwanted
side effects of regular hair sprays. Despite being strong, it does
not glue hair together even when exposed to moisture, and is
easy to wash off. Its substances do not stick to hair or the scalp
and do not cause chemical damage. In comparison to the
best hair sprays on the market, it contains a substance which
is twice-as-active, drastically cutting down the amount used.
Another great feature of this product is its water resistance;
if your hair gets wet, the product may dissolve a little, but
when it dries up it will not stick as do many other hair sprays.
It sprays in very small drops so your hair is not burdened and
can be easily combed.
Use:
•
•
Apply to wet hair; it works like a setting lotion.
For a more permanent styling, apply to already styled hair; works like a hair spray.
Hair remains clean and strong after use, without being stiff. All ingredients are biodegradable, not toxic, and have no unwanted
side effects.
KP
32
SCALP CARE
Slow growing, low quality hair that keeps
falling out is a sign that your scalp needs
help. You can provide that help by always
blow drying your hair after washing it; heat
produced by the human body and moisture
comprise an ideal breeding ground for
various microorganisms, which hinder
natural hair development.
KP
33
To help accelerate hair growth we can use:
LITE HAIR GROWTH LOTION for scalp
(9 x 15 ml)
Ampoules to combat bacterially-inflicted hair loss, dandruff
and
itching
The main causes of scalp infections are various pathogens or
microorganisms like bacteria, fungus, virus or parasites, the
most common being bacteria and fungus.
The ampoules disinfect your scalp and prevent further growth
of harmful bacteria around the follicle. These bacteria disturb
the follicle’s natural cycle and food supply and cause hair
loss and dandruff build-up. With the use of these ampoules,
we can clean the follicles and enable them to perform their
designated function and at the same time, prevent hair loss,
dandruff build-up and itching, and enable normal hair growth.
Use:
First wash your hair with LITE VITAL SHAMPOO (it is soap-based and will help destroy overly-evolved bacteria), apply LITE HAIR
GROWTH LOTION on your scalp, massage in and blow dry. Repeat the process three days in a row, then once a week for the
next three weeks and finally, once a month for the next three months. The LITE HAIR GROWTH LOTION ampoules have already
helped thousands of people with hair and scalp problems.
KP
34
MAINTENANCE OF HEALTHY HAIR WITH LITE
CARE LINE PRODUCTS
CUSTOMERS EXPERIENCES WITH LITE
CARE LINE PRODUCTS
Hair care with LiteRAM CARE LINE products differs from
care with classical products that are generally used. Results
obtained with this care are different, so we have to get used to
them at first. We must not forget that hair consists of keratin,
which is a firm material, thus the natural feel of healthy hair
is firm, and not silky. If we accept this fact, we gain many
advantages over classical cosmetics. The softness of naturally
firm hair can be obtained by using additional care products
from the LITE CARE LINE. These will give our hair just the right
touch of softness and keep all of its good qualities in the long
run. The result of such treatment is naturally shiny, optimally
soft, yet firm hair, which maintains its volume and can grow
to a maximum natural length. This provides the scalp with
optimal conditions for its function – enabling the optimal
growth of healthy hair. After such care people often notice
that their hair grows faster and becomes healthier.
Marianne Virag
One of the advantages of this hair treatment approach is that
we do not require more products to maintain the same hair
look, but in the long run the condition of our hair improves
so much that we need fewer products for normal care. We
require less time and fewer products to style our hair at home
and our hairstyle lasts longer.
I am pleased to inform you that the condition of my hair is
much better than before using LiteRAM shampoo and of
course, the credit for my healthy and shiny hair also goes to
LiteRAM therapy. It’s the first time in a long time that I have
really been happy. After I wash and dry my hair, I am satisfied
with the hairdo as well.
Daniela Mate Krilic
Healthy and shiny hair is considered to be an important
element of beauty, especially in women, and I am no
exception. In the search for suitable cosmetic products for
my hair type and structure, I also tried LiteRAM therapy. The
result was amazing even after the first therapy. My hair was
actually more elastic, resistant, flexible and shiny. To maintain
the desired look and quality of hair it is important, in addition
to the therapy, to properly choose and regularly use several
other LiteRAM products, which have different purposes of
use. So, from my own experience I can confirm that beautiful
hair isn’t just a coincidence, but the result of LiteRAM therapy
and use of LiteRAM line products.
Lucija Gubensek
LiteRAM works, I guarantee that with my own hair.
KP
35
A QUICK OVERVIEW OF THE LITERAM
THERAPY
This therapy allows specially trained stylists to help your hair
recover.
It is a revolutionary therapy, which turns many other therapies
upside down. It repairs damaged, dry, greasy, fragile and split
hair from the inside out, making it stronger, softer and more
resistant, helping it retain its natural beauty.
LiteRam therapists renew your hair with the help of specific
amino acids, which are the base element in keratin. With the
aid of a special light, these amino acids bond with hair and
form homogeneous hair that is extremely smooth, strong,
firm, thick and easily combed without the use of conditioners
or other products.
It is impossible to fix all hair problems in only one session
and its effect is only partial and not sufficient. At least four
sessions within a period of six months are needed to achieve
the desired effect. Far less therapy is required later on. The
special light makes the effects of this therapy permanent and
your hair becomes thicker and stronger.
Every woman that has problems with damaged hair and
unable to comb it without the help of conditioners, lotions
and masks will love this therapy.
KP
36
The LiteRAM therapy is also appropriate for people whose hair
only grows a certain length, afterwards thinning out and breaking.
It renews rough hair that has lost its gloss or has become difficult
after several colourings. It also has a soothing effect on regularly
washed hair that does not hold its form for long.
L
DA
1999
B
CA
N
SSE L S E U R E
B R ON Z M E
The LiteRAM HAIR TONIC is a new service provided by
LiteRAM therapists for faster repair of upper hair layers. After
the therapy, your hair will be smoother, stronger and more
resistant, making it easier to style according to your wishes.
This procedure does not require the use of any conditioners or
other products to achieve natural looking styling. It consumes
less time and money and its effects are permanent – they do
not just wash out.
IO
AT
RU
The LiteRAM therapy can also be used as a precaution when
we want to protect our hair from negative effects of the
environment (sun, sea) and chemical treatments (colouring,
bleaching); specialists even advise the LiteRAM therapy for
people with no apparent hair damage. After the LiteRam
therapy your hair is protected and can be coloured, bleached
or ironed without problems.
F OR I N N O
V
It can be used after a long sickness or exhausting diet when
hair loses its natural qualities and look. Many women begin
this therapy in autumn when they return from summer
holidays with damaged and dry hair.
The patent for this therapy was filed by the Belgian hair-care
specialist Eddy van Dyck, earning him the bronze medal for
innovations in the International Eureka Contest in Brussels
in 1999. He scientifically proved the improvement of hair
structure after the use of the LiteRAM therapy.
KP
37
DAMAGED HAIR
KP
38
HAIR AFTER
THERAPY
CARE-LINE
KP
39
There is no easy way to repair your damaged hair.
LiteRAM is the only way.
www.facebook.com/terapijaliteram
www.literam.net
KP
40