Marché Netherland.

Marché Netherland.
Reporting 2015.
Partenaires package:
Nendaz, Martigny
Pays du St-Bernard, Champéry
Sierre-Anniviers, Aletsch Arena
Saas-Fee & Veysonnaz
PROMOTION.
PROMOTION.
Grand Tour of Switzerland Guide.
§  Travel guide booklet A5 format incl maps
§  Total: 88 pages incl covers
§  Pages for Valais: 12
§  Total circulation: 100’000
§  Content: 6 spreads for Valais A Partner,
opening spread, introduction map
§  4 theme related chapters
§  See, Food, Sleep, Active with pictograms
Grand Tour of Switzerland Guide.
§  Distribution subscription:
Grand Tour
Een onvergetelijke
rondreis door
Zwitserland
§  National Geographic Magazine 12.03.2015
§  Circulation 66’000
§  National Geographic Traveler 30.04.2015
§  Circulation 16’500
§  Jan Magazine 09.04.2015
§  Circulation 16’500
§  Additionally one page advertorial in each
magazine
De route
1600
5
22
11
2
kilometer over de mooiste wegen
spectaculaire bergpassen
betoverende meren
Uncesco-werelderfgoederen
biosfeerreservaten
De gids
XX unieke overnachtingen en
absolute must-sees
XX avontuurlijke activiteiten
XX absolute must-sees
XX beste restaurantjes
Route van de Grand Tour of Switzerland
Hoofdstraat
Spoorlijn
Vliegveld
Fair ‘NKBV Bergsportdag’.
Indoor public event, mountaineers
interested in mountain climbing & active
holidays.
§  A Partner represented
§  Date: 15 March 2015
§  Location: Jaarbeurs Utrecht
§  Stand: 40m2
§  Visitors: 5’100
§  Extra visibility: 2’000 visitors bags incl ST
Summer Magazine
§  Bergsport Award: Best hiking destination
2015. WALLIS!
Hors package
Travel Guide Grand Tour of Switzerland.
§  Lannoo Publisher house in Belgium
§  3’400 first print sales point
§  bookstore & online Bol.com
§  160 pages Grand Tour of Switzerland
§  bases on ST Content France (Le
Routard)
§  Post on ST Facebook with 37’208 fans
§  Press releases in NL & BE sent to 379
media contacts.
§  43,32 % opening rate
Winter promotion.
Wintersport Magazine CH Special
§  Mono-thematic magazine in co-
MAGAZINE 2015-2016
EEN UITGAVE VAN
DE NEDERLANDSE SKI VERENIGING
operation with Dutch Skiing
Association (NSkiV)
§  Drops: October 2015
§  Distribution: through NSkiV and
selected high-end/premium print titles
SNOW SPECIAL
#INLOVEWITHSWITZERLAND
§  Circulation: 130 000 copies
Graubünden: Oorsprong wintersport
Wallis: Dak van Europa
Bern-Berner Oberland: Een versnelling lager
Luzern: genieten rondom Vierwoudstedenmeer
Vakantiepaklijst: Ideale Zwitserse reispartners
Hoteltips: Overnachten in stijl
02ZM00-Cover-08.indd 1
3/8/15 11:44
7
KMM/KAM.
KAM/ KMM: Summer launch.
§  Date: 16th April 2015
§  Location: Room Mate Aitana in Amsterdam
§  Guests: 52 (KMM & KAM)
§  ST with partners: Ticino, Bern – Berner
Oberland, Lucerne-Laker Lucerne Region,
Wallis, Graubünden, STS, RhB, SWISS
§  Welcome in SWISS lounge – presentation and
networking event
KMM/KAM: Winter launch 15/16
§  Date: 8.10.2015
§  Location: De Nieuwe Liefde, Amsterdam
§  Theme: #inLOVEwithSWITZERLAND
§  Invitation: Love letter from Switzerland
§  Participants and Guests:
• 
15 key partners and destination partners from
Switzerland
•  45 media and trade guests
§  Programme:
•  presentation winter campaign by Urs Eberhard
& Maarten Visser
•  speed-dating workshop
•  networking and aperitif with typically Swiss
food and wine
E-Marketing
GToS Campaign.
Inspiration for clients with online integration main
campaign
§  Date: March – September 2015
§  Link: MySwitzerland.com/tour
§  Best tips lists (rotation in the middle of the campaign in
order to have all the tips online)
§  Online ad (advertorial, billboards) via G+J – National
Geographic, Jan Magazine, National Geo. Traveler
§  Total: 20 Mio contacts
GToS Campaign - Wallis.
Grand Tour of Switzerland.
§  Inspiration for clients GToS with
similar behavior as customers on
MyS.com/nl
§  Rocket Fuel – artificial intelligence
§  Cookie on MyS.com/nl – privacy
§  Duration: June-July 2015
§  Online ad’s (video, display)
§  Social media: Facebook exchange
§  Validation of data: 75 % male,
leisure, sports
GToS Campaign - RESULTS
§  Contacts G+J: 704’030
§  Contacts Facebook: 3’023’541 + ongoing
§  Contacts Google adwords: 4’107’000 + ongoing
§  Video promotion: 3’375’041
§  Targeted display campaign: 9’490’789
§  MySwitzerland.com + social media: 1’200’000
§  Results MySwitzerland.com/tour
§  16’462 clicks
§  Bounce rate 56.4 %
§  Visit 1min 12 sec
Winterromantik campaign:
MySwitzerland.com/nl
Integration on MyS.com/winter with:
§ 
§ 
§ 
Expert tips
Offer
Events
§  Link: www.myswitzerland.com/nl-nl/
suggesties/wintervakantie.html
§  Display campaign
Results: 260'652 Impressions
§  Social Media
§  Results: 149'435 contacts
Wintersporters.nl - Ad
§  Article about Top destinationen in
Valais
§  Direct link to the Valais Minisite
§  Date: start on 8.10.2015
Sneeuwhoogte.nl Ad
§  Valais ad with link on the Valais
Minisite