Case Study: Anicare Veterinary Group

1096 Queen Street, Halifax, Nova Scotia, B3H 2R9
T.1-800-469-1871
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W. www.dvmelite.com
Case Study: Anicare Veterinary Group
Anicare Veterinary group is an innovative multi clinic organization, based in Dublin, Ireland. Following
a DVM Elite presentation in Orlando, Florida, Anicare approached DVM Elite to:
1) Build a new website on the DVM elite platform.
2) Implement an ongoing search engine marketing program
3) Launch their organization on social media.
The following case study demonstrates the immediate success that implementing the DVM Elite
platform can have on a practice’s online engagement. This data represents changes during the first
month of the Anicare website being live on the DVM Elite platform, even before any ongoing
marketing efforts had even been initiated. This study highlights various website statistics, and
explains how these values can be interpreted though a lens of veterinary practice marketing.
T.1-800-469-1871
F.1-800-469-1871
W. www.dvmelite.com
1096 Queen Street, Halifax, Nova Scotia, B3H 2R9
T.1-800-469-1871
F.1-800-469-1871
W. www.dvmelite.com
Total Website Visits
This is a snapshot indicating the general activity of a
website. The more total visits a website has, the greater online exposure that’s created. As we can
see with the Anicare data, website visits have increased 30% over this time period (less than a
month). This immediate increase is significant, suggesting that either more new visitors are coming to
the website, and/or that the current visitors are engaging with the website more frequently.
Total Page Views
This describes the number of website pages viewed in
total. The greater the number of Page Views, the greater traction the website has gained by its
visitors. As we have seen with Anicare, the total page use has increased by 36%. This significant
percentage increase demonstrates a substantial rise in interest in the new website. It also means that
clients have been encouraged to participate more with the practice via the website. We can also see
that Pages Per Visit has also slightly risen, indicating that clients are visiting a greater number of
pages each time they arrive at the website.
This data tells us not only that Anicare clients are coming back to the site in greater frequency, but
that they are also engaging with more pages on the website. The new site obviously is creating
renewed interest as evinced by the number of increased visits, and this can only lead to profitable
sustainable results for the clinic. It is clear from these numbers that this new site is providing greater
value and utility than that of Anicare`s previous website.
T.1-800-469-1871
F.1-800-469-1871
W. www.dvmelite.com
1096 Queen Street, Halifax, Nova Scotia, B3H 2R9
T.1-800-469-1871
F.1-800-469-1871
W. www.dvmelite.com
Bounce Rate
This measures the percentage of website visitors
that immediately leave a website once they arrive. As you can imagine, if 80% of visitors immediately
leave, there is a problem with how that website engages with those visitors. As we can see from the
Anicare data, the DVM Elite platform has lowered their Bounce Rate by 7%, further
indicating increased engagement and visitor satisfaction. What’s more, we would expect this number
to grow higher once the site is fully optimized as it currently only reflects > 1 month of being active.
Average Time On Site
This is an excellent indicator of how
visitors are engaging with veterinary websites. In our modern society, where time has become such a
premium, seeing the compelling 45% increase in Average Time On Site means Anicare clients are
reading more of the content, engaging with the interactive elements on the website, and visiting a
greater number of pages. These results are extremely significant and are further proof of DVM
Elite’s successful platform for veterinary practices. The trick is always to get people to spend as
much time on your website as possible, and our new design and layout has achieved this goal nicely.
CONCLUSION: These powerful statistics compare the complete history of the Anicare Veterinary
Group’s website impact and utility, both before and after engaging DVM Elite’s services. The
impressive results have been achieved in a short period of time (> 1 month), and as soon as the
website platform is combined with DVM Elite’s powerful marketing program, Anicare Veterinary
Group’s online presence is expected to soar, making them a popularly recognized and increasingly
successful group of clinics within the community. Everyone is a winner!
T.1-800-469-1871
F.1-800-469-1871
W. www.dvmelite.com
1096 Queen Street, Halifax, Nova Scotia, B3H 2R9
T.1-800-469-1871
F.1-800-469-1871
W. www.dvmelite.com
What makes DVM Elite’s marketing so
successful?
We pride ourselves in saying :
“DESIGNED SPECIFICALLY FOR
VETERINARIANS BY A VETERINARIAN”
Improving veterinary online presence one clinic at a
time!
T.1-800-469-1871
F.1-800-469-1871
W. www.dvmelite.com