Press File - Extranet Pomarium

*
Pa r i s - f r a n c e
Press File
* Beauty from the Orchard
Step
into the
Pomarium
garden...
Taking its inspiration from the very
heart of the orchard, Pomarium
is the precious fruit of an
encounter between nature and
science, a sensorial experience
in perfect harmony with the skin
and the environment.
The orchard offers an endless
source of pleasures and intense
olfactory emotions. It also holds
treasures with unique benefits.
Pomarium chose to extract the very
quintessence of these treasures
and place it at the heart of truly
original skincare collections.
Pomarium
The power of fruits
Pomarium came into being because of a deep-seated intuition:
The secret to fresh and radiant beauty could come
from the very heart of orchard fruits…
Keen to reveal the exceptional power of these fruits with
untapped riches, Pomarium develops skincare products that
are unlike anything else. Their effectiveness and quality are
based on years of research and expertise, as well as an intimate
knowledge of active ingredients and their botanical properties.
Ever since its creation, Pomarium has been a huge favorite with
actresses and make-up artists alike. Now its appeal is spreading
even further as it becomes increasingly popular with all those
looking for high-quality, natural beauty products.
The origin of the word Pomarium
pōmārĭum, ĭ i, n.: Latin for "Orchard"
The scale
esprit de pomme
The Benefits
A perfect combination of performance and polysensoriality.
A unique approach to anti-aging, based on the apple.
- A resolutely natural approach to anti-aging.
- An optimal concentration of effective active ingredients.
Esprit de Pomme is the first collection
developed by Pomarium using active
ingredients and other ingredients derived
- Innovative textures that sink in immediately, delivering all their benefits
to the heart of the skin.
- A 100% natural, mouth-watering fragrance; the scent of pure pleasure.
from the apple.
There are few products, but each one has been
designed to meet a specific skincare need, thus
limiting the number of products required.
Face Care
- Gommage Régénérant Gourmand / Delicious Regenerating Scrub
- Eau de Soin Micellaire / Micellar Water
- Gelée Polysensorielle / Multi-Sensorial Cleansing Gel
- Sérum Elixir Concentré / Serum Concentrated Elixir
- Crème Jeunesse Onctueuse / Youth Smoothing Cream
Body Care
- Huile Légère Originelle / Light Skin Caring Oil
What women loved about it
Lorraine
I love the scent and my skin is really clean after cleansing.
The texture is great too. I shall be using it from now on!
”
Caroline
A non-greasy oil that sinks in quickly and has a delicious
scent. It leaves the skin incredibly soft!
”
Line
Non-oily and rapidly absorbed, the serum tightens and
refines the skin surface. It certainly is effective!
”
The Active
Ingredients
The power and quintessence of orchard fruits.
The excellence of Pomarium skincare products is based on a very rigorous selection of high-performance active ingredients and plant extracts. These are derived from the pulp, seeds and skin of orchard
fruits and extracted using specific processes.
The Apple / Pyrus Malus
The Apple is Pomarium’s star ingredient. Bursting with nutrients
and benefits, all its natural goodness is harnessed by Pomarium,
which uses every constituent of the fruit to its maximum potential.
Active ingredients are derived from different parts of the apple, and each
one reveals many properties when applied to the skin.
Rich in vitamins, minerals and trace elements. When ground, they
become fine exfoliating particles.
Apple Polyphenols
Pyrus Malus Fruit Extract
for their anti-aging, antioxidant and smoothing action
Apple Seed Oil
Pyrus Malus Seed Oil
Exceptionally rich in antioxidants, vitamins, minerals, AHAs and
pectins, they have a real effect on the beauty of the skin. This effectiveness, proven by Pomarium, is the result of a rich botanical heritage
and centuries of farming traditions.
By giving priority to organically produced fruits, grown exclusively in
France and Europe, Pomarium helps maintain this biodiversity, so
precious for beauty.
for its nourishing and moisturizing* action
Apple Water
Pyrus Malus Fruit Water
for stimulating the natural exfoliation of the skin
Apple Fibers
Pyrus Malus Fibers
for their scrubbing particles
Apple Pectins
Pyrus Malus Pectin Extract
for their humectant and natural thickening properties
Apple Skin
Skin
for its natural pigments
*Hydration of the upper layers of the epidermis
Commitments
The Pomarium philosophy is based on science, respect for the
skin, and protecting the environment.
Suppliers
Finished
product
Selected according to their expertise and commitment.
Cosmetic product certified Ecological and Organic
by ECOCERT Greenlife in accordance with ECOCERT
standards, available at: http://cosmetiques.ecocert.com.
> 95% of the ingredients are from natural origin
> 10% of the ingredients are from organic farming
No parabens, phenoxyethanol, silicone or chemical
preservatives.
Production
process
Packing
Packaging
Made in France
Produced in a French factory that is regularly
audited by external certification bodies.
Glass bottle, glass dropper, bulb made from natural
gum rubber.
Pump, cap and tube made from Polyethylene .
Printing method: vegetable inks, recyclable glossy
polypropylene lamination.
Paper sourced from sustainably managed forests.
Pomarium is involved in the annual voluntary offsetting of CO2 emissions
associated with its activities. It does this through the Action Carbone program
overseen by the GoodPlanet Foundation.
Organic performance, Biodiversity,
Biodegradability and Bioethics…
Organic performance
The recognized effectiveness of the POMARIUM products is the result
of rigorously selecting active ingredients that have been objectively
evaluated by their suppliers and obtained using specific extraction
methods. It is also based on a responsible choice: to use natural and
organic raw materials.
Biodiversity
Every day, by promoting biodiversity, POMARIUM encourages the
rehabilitation of plant species that have exceptional properties yet are
in danger of disappearing.
Bioethics
All Pomarium products, without exception, are certified by Ecocert
and comply with the Cosmebio standards. The
formulas are both ethical and environmentally
friendly: no parabens, phenoxyethanol, silicone,
PEGs or synthetic colorants, and no animal
testing.
Biodegradability
Since it was created, Pomarium has been
committed to reducing its ecological footprint
and respecting the fragile balance of nature.
- By working exclusively with French and European fruit producers
and suppliers.
- By focusing on eco-design and making responsible choices in
terms of active ingredients and packaging materials (recyclable and
biodegradable packaging designed in collaboration with ecologically
responsible printers).
- By using clean production and extraction methods.
- By reducing its water footprint.
The Founder
The Pomarium brand is embodied and driven, with passion, by
its founder, Fanny Marouani.
Fanny Marouani. Biting into life!
For Fanny Marouani, the orchard is synonymous with
biodiversity and exceptional ingredients. It is a garden
full of eternal benefits…for those who know how to
cultivate them.
Determined to make the most of these natural
treasures, she drew on her scientific training in Cellular
Biology and Nutrition, and studied the nutritional and
cosmetic properties of orchard fruits.
Fanny Marouani is a firm believer in protecting the plant heritage
that she aspires to bring to the attention of the public. To this end,
she is involved in several informative blogs:
- www.decouvronsnosvergers.fr
- www.vergerbeaute.fr
- www.cosmetiquesduverger.fr
She is also responsible for setting up the Association Des Siècles
& Des Fruits, of which she is President.
- www.dessieclesetdesfruits.fr
Her extensive research led her to take an interest in a molecule that
remains unique in beauty care: apple polyphenols.
This discovery made her want to go even further and harness all the
benefits of the co-products of the fruit: skin, pulp, seeds, etc.
By taking a close look at the composition of different varieties of apples,
she discovered that there are some that have unexpected benefits and
have retained all their original properties from one generation to the next.
Pomarium comes to fruition...
When Fanny Marouani created her first collection, "Esprit de Pomme",
she realized one of her biggest dreams: to offer natural, high-quality
products that draw on "orchard science", for beautiful skin.
Products
Sérum Elixir Concentré
Concentrated Elixir Serum
Star ingredients: Apple Polyphenols and Apple Water
Other ingredients: Beech Buds, Oats, Hyaluronic Acid
Gommage Régénérant Gourmand
Delicious Regenerating Scrub
warn - correct
Star ingredient: Exfoliating Apple Fibers
Other ingredients: Rice Powder, Organic Sugar Extract
scrub - EXFOLIate
Crème Jeunesse Onctueuse
Youth Smoothing Cream
Eau de Soin Micellaire
Micellar Water
Star ingredient: Apple Water
Other ingredient: plumping Hyaluronic Acid
Star ingredients: Apple Polyphenols end Apple Water
Other ingredients: Beech Buds, Oats,
Hyaluronic Acid Light-reflecting pigments.
Core active ingredients with smoothing, anti-wrinkle
and anti-aging properties, objectively evaluated by the suppliers.
warn - correct
clean - make-up removal
Gelée Polysensorielle
Multi-Sensorial Cleansing Gel
Huile légère Originelle
Light Skin-Caring Oil
Star ingredients: Apple Seed Oil and Apple Water
Other ingredients: Cherry Extracts, Rose Hips
Star ingredient: Apple Seed Oil
Other ingredients: Blend of nourishing and moisturizing* plant oils
(Sesame, Apricot Kernel)
clean - make-up removal
feed - moisturize*
*Hydration of the upper layers of the epidermis
Gommage Régénérant Gourmand
Eau de Soin Micellaire
A rush of sensations and a wonderfully fresh complexion.
A 3-in-1 formula that cleanses and removes make-up, for a "beau-
Delicious Regenerating Scrub
Deliciously perfumed with the natural, mouth-watering scents of fruits
and of orchards in blossom, this facial scrub, containing apple fibers,
gently exfoliates the skin. Suitable for even the most delicate skin, it
purifies the complexion, leaving it fresh and regenerated.
Product pluses: A texture that transforms into a velvety lotion, making
this facial scrub easy to rinse off with warm water. It can also be used
on short stubble.
Naturally exfoliating apple fibers to:
- eliminate dead cells and impurities,
- revive and refresh dull complexions,
- stimulate the senses and relax the mind.
Micellar Water
tiful skin effect".
A unique combination of active ingredients to gently cleanse, remove makeup and tone the skin.
Product pluses : Light, refreshing and delicately perfumed, the Micellar
Water delivers all the benefits of organic apple water, extracted from the
heart of the fruit. Incredibly rich in vitamins, minerals and trace elements,
it is a true treasure of vitality from the orchard. This cleansing water also
contains skin-plumping hyaluronic acid.
Star ingredient: Apple Water
Other ingredient: Plumping Hyaluronic Acid
Star ingredient: Exfoliating Apple Fibers
Other ingredients: Rice Powder, Organic Sugar Extract
100% of the ingredients are of natural origin
82.1% of the ingredients are from organic farming
99.37% of the ingredients are of natural origin
97.56% of the ingredients are from organic farming
*
Gelée Polysensorielle
Nettoyante Démaquillante
Multi-Sensorial Cleansing Gel
Cleanser & Make-up Remover
For the first time, Pomarium has combined apple seed oil with apple
water to cleanse the skin and remove make-up in a single, simple step.
Sérum
Elixir Concentré
Concentrated Elixir Serum
Winner of a Victoires
de la Beauté award
* Monadia study: tested by 60 consumers
between April and July 2010
A true anti-aging shield
Rich in very effective active ingredients with antioxidant properties, this
innovative formula has an immediate skin-smoothing effect and provi-
Rich in linoleic acid, apple seed oil envelops the skin in softness, while
des both preventative and corrective action.
apple water helps improve cell cohesion, leaving the skin clean and
It can be used every day, either alone or under day cream, to help pro-
incredibly soft and pure.
tect the skin against daily damage and prevent premature skin aging.
Product pluses: A texture that delights the senses as it transforms
Product pluses: A non-oily formula with a 100% natural scent that
from a gel into an oil, then a lotion. Removing make-up becomes a
acts in perfect harmony with the skin. Fresh and silky texture, ideal as
moment of pleasant relaxation.
a smoothing base before make-up.
Apple seed oil and apple water work together in synergy to:
A concentrate of high-performance active ingredients:
- eliminate impurities and traces of make-up,
- Smoothing: immediate action, boosts radiance, smoothes out lines,
- prepare the skin for other skincare products.
- Anti-wrinkle: reduction in the appearance of expression lines and
1 Mass
crow's-feet,
2 Rinse
- Anti-aging: antioxidant action, prevents the appearance of dark spots.
Star ingredients: Apple Polyphenols and Apple Water
Star ingredients: Apple Seed Oil and Apple Water
Other ingredients: Beech Buds, Oats, Hyaluronic Acid
Other ingredients: Cherry Extracts, Rose Hips
Core active ingredients with specific performances, objectively
*Recommended by the panel of independent experts at the Observatoire des Cosmétiques.
evaluated by the suppliers.
98.9% of the ingredients are of natural origin
12% of the ingredients are from organic farming
98.42 % of the ingredients are of natural origin
44.9% of the ingredients are from organic farming
Crème Jeunesse Onctueuse
Huile Légère Originelle
A revitalizing cream with a delicious plumping effect.
For velvet-soft, mouth-wateringly beautiful skin.
Bursting with natural smoothing, anti-wrinkle and anti-aging active in-
Fine, light and fragrant, the Sheer Body Oil formula is based on the
gredients, this silky cream leaves skin feeling deliciously supple and
combination of three plant oils renowned for their moisturizing and
comfortable.
nourishing properties. It delivers an abundant supply of nutrients to the
Enriched with light-reflecting pigments, it helps to restore radiance and
skin, gives a delicate, satiny finish, and restores skin's velvety softness
illuminate the complexion.
and youthful beauty.
Youth Smoothing Cream
Light Skin-Caring Oil
Product pluses: A rich, non-oily, delicately scented formula that smoothes on easily and deliciously.
Product pluses: With a high content of linoleic acid, this oil helps fight
the signs of premature skin aging. Rich in essential fatty acids, it immediately nourishes and soothes the skin.
An exceptional synergy of active ingredients:
Smoothing - Anti-wrinkle - Anti-aging - Illuminating
A unique combination of plant oils for:
- immediate and long-lasting hydration*,
Star ingredients: Apple Polyphenols end Apple Water
Other ingredients: Beech Buds, Oats, Hyaluronic Acid Light-reflecting
- velvet-soft, satiny skin,
- no oily effect.
pigments. Core active ingredients with smoothing, anti-wrinkle and
anti-aging properties, objectively evaluated by the suppliers.
Star ingredients: Apple Seed Oil
Other ingredients: Blend of nourishing and moisturizing* plant oils
(Sesame, Apricot Kernel)
*Hydration of the upper layers of the epidermis
98 % of the ingredients are of natural origin
74 % of the ingredients are from organic farming
100 % of the ingredients are of natural origin
15.95 % of the ingredients are from organic farming
Communication
Pomarium unites ancestral secrets with the latest technologies.
Uniting ancestral secrets with the latest technologies, Pomarium has strengthened its communication through the ScanLife application.
Eternal Source
of Beauty
Bringing something very new to the world of beauty, the
packaging of Pomarium products now features a small black and white square
– an enigmatic image made up of tiny dots.
The ScanLife application is free, very easy to use, and compatible with over
90% of existing smartphones. Once the application is installed, the smartphone
can scan the codes on the products
A wealth of information is then displayed on the phone, aimed at
both consumers and skincare consultants.
For Pomarium, this innovation is perfectly consistent with its ongoing desire to
communicate in a fun and eco-friendly way. ScanLife significantly reduces the
need for printed documentation by immediately directing you to a source of
extensive information that is continually being updated.
You can look for beauty tips, discover the new Pomarium products before their
launch, find out about Pomarium ingredients, subscribe to a newsletter, or even
visit the online store on the website, or the Facebook group, directly from your
mobile phone. And that's just a few of the things you can do with this striking
black and white mosaic!
Pomarium communicates via social networks :
- http:/www.facebook.com/pomarium
- http:/www.scoop.it/t/pomarium
Notes
Contact
Distribution
www.pomarium.fr
pomarium.fr
T : +33 (0)1 83 64 81 10
mademoiselle-bio.com
[email protected]
Online store :
F : +33 (0)1 83 62 28 22
Selective Distribution
11, rue Saint Romain 75006 Paris
Spas and Beauty Salons
Mademoiselle Bio
Galeries Lafayette
Credits
BHV
+ updated list
Visual conception :
to www.pomarium.fr
Western Design
Photo :
Franck Beloncle
Fotolia / istockphotos / Stockxpert
FRANCE
-
BELGIum
-
NORway
-
JAPaN
11, rue Saint Romain
75006 Paris