SUCCESS STORIES

SUCCESS
STORIES
LUNCHABLES
CHALLENGE:
Oscar Mayer wanted torers
create an in-pack premium for
their Lunchables® product to
capitalize on their Spider-Man
movie license. The idea was to
create something small
enough to fit within the
Lunchable’s box and be used
alongside the product’s
packaging.
ront
SOLUTION:
RESULTS:
Virtual Images created a series of 6 collectible lenticular
decoder cards that could be used with the Lunchable’s
package to find secret messages within the artwork. Each
card depicted a different Spider-Man movie clip. The
lenticular decoder cards provided product engagement
via interactive play with the different game versions on the
back of each box of Lunchables. To integrate Oscar
Mayer’s online campaign, each card also contained a
code that encouraged kids to visit the Oscar Mayer
website for more game play.
Virtual Images produced 65 million Spider-Man decoder
cards for Oscar Mayer’s campaign. The collectible
Lenticular cards were an instant hit with their little
Lunchable customers. With the success of the campaign,
Oscar Mayer proceeded with an additional 15 million
cards on top of their initial order.
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