the holiday season - Radio

Transcription

the holiday season - Radio
THE HOLIDAY SEASON
AT RADIO-CANADA
Special Programming – 2012 Retrospectives and New Year’s Eve 2013!
REVENUE GROUP
advertising.radio-canada.ca
HOLIDAY SEASON AT RADIO-CANADA
2012 SPECIAL HOLIDAY PROGRAMMING
• Ringing in 2013:
Et Dieu créa … Laflaque, spécial 2012
En direct de l’univers, spécial Jour de l’an
Infoman, spécial 2012
Spécial Bye Bye 2012
• 2012 in Review:
Regard sur 2012
2012 vue par…
• A Musical Christmas:
Le Show du Refuge
Soir de fête au Québec
Un air de famille, les coulisses
• Festive Comedy:
Les coulisses du Bye Bye 2012
Et Dieu créa Laflaque, les meilleurs moments
• Game Show Xmas Specials:
Privé de sens
L’union fait la force
• In the Holiday Kitchen:
Ricardo, spécial fêtes 2012
• Holiday Variety:
Comme par magie
La petite séduction, Noël 2012
Les enfants de la télé, spécial Noël
Les enfants de la télé, spécial Bye Bye
Un train à Noël
Ciné-Fête
REVENUE GROUP
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ET DIEU CRÉA… LAFLAQUE – HOLIDAY SPECIAL
MONDAY, DECEMBER 31, 2012 – 7:00 PM
WEDNESDAY, JANUARY 2, 2013 – 7:00 PM (R)
Description
To close off 2011, Gérard and his gang go to
great lengths to bring you unparalleled
entertainment – you’ll love their unique blend of
holiday nostalgia, adventure, danger, and
politicking!
Voices: Serge Chapleau, Pierre Verville, and many more
Original Concept: Serge Chapleau
Content Director: Pierre Huet
Coordinating Producer: Philippe-Louis Martin
Content Producer: Serge Chapleau
Executive Producer: Yves St-Gelais
Producer: Roxane Boutet
Produced by: Productions Vox Populi 1 inc.
Profile
700,000 viewers and 25% market share
AUDIENCE PROFILE - INDEX
UNIVERSITY
143
MOPE’S
124
HOUSEHOLD INCOME / $75,000 +
111
AUDIENCE FORECASTS
2+ : 711,900
18+ : 634,200
25-54 : 235,500
REVENUE GROUP
Source : BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 2h-2h, T2+.
BBM P12/P11, Et Dieu créa Laflaque (sp. Fin d’année (O) (P) – 3151, 2011-12-31, 2010-12-31
advertising.radio-canada.ca
EN DIRECT DE L’UNIVERS – NEW YEAR’S DAY SPECIAL
MONDAY, DECEMBER 31, 2012 – 8:00 PM
TUESDAY, JANUARY 1, 2013 – 6:30 PM
Profile
Description
805,000 viewers and 23% market share
France Beaudoin serves up a festive family New
Year’s Day party with the help of guests
Guylaine Tremblay, Louis-José Houde and
Marina Orsini.
AUDIENCE FORECASTS
AUDIENCE PROFILE - INDEX
A35 +
128
COLLEGE
112
MAIN GROCERY SHOPPER
118
Photo credit: Martine Doucet
2+ : 1,153,000
18+ : 1,033,200
25-54 :
421,400
Photo credit: Jocelyn Michel
Photo credit: Manon Boyer
REVENUE GROUP
Source : BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 2h-2h, T2+.
BBM, P12, Tout le monde en parle (Sp. Jour de l’An) (O) (P), SAM 19:30, 2011-12-31
advertising.radio-canada.ca
INFOMAN – HOLIDAY SPECIAL
MONDAY, DECEMBER 31, 2012 – 10:00 PM
TUESDAY, JANUARY 1, 2013 – 8:00 PM
Description
Watch out, because Jean-René is at the top of his
game! Clark Kent would morph into a superhero as he
shed his reporter persona. For Jean-René Dufort, the
opposite happens – when he becomes Infoman, he’s
invincible. 2012 was a particularly fecund year, and as
always, his popular end-of-year comic review
promises to be highly entertaining.
More in-your-face than ever, he hasn’t given our
politicians and other public figures a moment’s rest.
Jean-René will share his take on the year’s news,
featuring best-of Infoman clips, along with tons new
material. You simply can’t miss this retrospective if
you want to end 2012 on a high note.
Profile
1,500,000 viewers (+10% vs 2010)
44 % market share
AUDIENCE PROFILE - INDEX
A18-34
133
159
UNIVERSITY
150
MOPE’S
159
HOUSEHOLD INCOME / $100,000 +
124
176
Host: Jean-René Dufort
Reporters: MC Gilles et Chantal Lamarre
AUDIENCE FORECASTS
2+ : 1,522,700
18+ : 1,293,800
25-54 :
674,100
REVENUE GROUP
Source : BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 2h-2h, T2+.
Source : BBM P12, (sp. Fin d’année (O) (P) – SAM 22:00, 2011-12-31
advertising.radio-canada.ca
BYE BYE 2012
MONDAY, DECEMBER 31, 2012 – 11:00 PM
TUESDAY, JANUARY 1, 2013 – 9:00 PM
Description
Profile
In keeping with tradition, on December 31
Radio-Canada will again be bringing viewers the
Bye Bye 2012 to top off an entertainment-filled
evening. On the heels of last year’s success,
Véronique Cloutier and Louis Morissette will
again team up to ring in 2013 in style with you.
3,301,000 viewers (+15% vs 2010)
89% market share
AUDIENCE PROFILE - INDEX
Get set for a series of scripted sketches
featuring a team of actors who share a variety of
roles as they poke some fun at the people who
defined Quebec society, culture and politics in
2012.
Featuring:
AUDIENCE FORECASTS
2+ : 3,301,100
18+ : 2,841,900
25-54 : 1,515,700
Executive Producers:
Script Editor:
Producers:
Assistant Producer:
Content Producer:
Produced by:
Véronique Cloutier, Louis Morissette,
Hélène Bourgeois Leclerc,
Joël Legendre, Michel Courtemanche
Louis Morissette, Louis-Philippe Drolet
François Avard
Alain Chicoine, Nicolas Monette, Pierre-Luc Gosselin,
Nicholas Savard-L’Herbier
Louis-Philippe Drolet
Louise Richer
Les productions Bye Bye 2010 inc.
A25-54
120
UNIVERSITY
133
MOPE’S
141
HOUSEHOLD INCOME / $100,000 +
150
REVENUE GROUP
Source : BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 2h-2h, T2+.
BBM P12, Bye Bye 11 (O) (P) – SAM 23:00, 2011-12-31
advertising.radio-canada.ca
LES COULISSES DU BYE BYE 2012
WEDNESDAY, JANUARY 2, 2013 – 9:00 PM
Description
Re-experience the Bye Bye 2012 through this
making-of doc.
Profil
972,000 viewers 25% market share
AUDIENCE PROFILE - INDEX
Follow the actors as they rehearse their skits.
A25-54
117
UNIVERSITY
141
MOPE’S
136
HOUSEHOLD INCOME / 100 000$ +
141
AUDIENCE FORECASTS
2+ : 972,400
18+ : 840,100
25-54 : 437,000
REVENUE GROUP
Source : BBM (PPM), Québec franco, 12/12/11-08/02/12, L-D, 2h-2h, T2+.
BBM P12, Bye Bye 2011 (Les Coulisses) (O) (P) – MER 21:00, 2012-01-04 AU 2012-01-04
advertising.radio-canada.ca
LE SHOW DU REFUGE
SUNDAY, DECEMBER 16, 2012 – 8:00 PM
Description
For the 22nd annual Show du Refuge, hold this
year at Salle Wilfrid-Pelletier, Yann Perreau,
Cœur de pirate, Louis-Jean Cormier, Paul
Daraîche, Radio Radio, Rod Le Stod, Lulu
Hughes, Dominic Paquet, Abeille Gélinas,
Mélissa et Stéphanie Bédard join in the
festivities with the event’s spokesperson,
musician Dan Bigras, to help raise funds for the
Refuge des jeunes de Montréal, a homeless
shelter for young men age 17 to 24.
Profile
570,000 viewers (+ 14% vs. 2010)
17% market share
AUDIENCE PROFILE - INDEX
UNIVERSITY
147
A35 +
124
WOMEN 35+
144
HOUSEHOLD INCOME / $75,000 +
120
AUDIENCE FORECASTS
2+ : 570,400
18+ : 538,900
25-54 : 158,400
REVENUE GROUP
Source : BBM, A11, LE SHOW DU REFUGE (O)(P), DIM 20:00, 2011-12-18 / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 18h-23h, T2+.
advertising.radio-canada.ca
SOIR DE FÊTE AU QUÉBEC
THURSDAY 27 AND FRIDAY 28 DECEMBER, 2012 – 9:00 PM
Description
The program brings together some of the top comedians and singer/songwriters from
France and Quebec. In an atmosphere of genuine camaraderie, Quebec artists
welcome their French counterparts to celebrate the year-end holiday period together in
the idyllic setting of Lac Sacacomie. They’ll treat an intimate studio audience to a
memorable evening of stand-up comedy, unique musical pairings, surprise
performances, and more.
Guests include: Messmer, Isabelle Boulay, Anthony Kavanagh, Robert Charlebois,
Sugar Sammy, Boucar Diouf, Florent Volant, Mes Aïeux, Lynda Lemay, Marie Mai,
Cœur De Pirate and Ariane Moffatt.
AUDIENCE FORECASTS
2+
:
434,100
18+
25-54
:
389,000
141,900
:
Photo : SPG LePigeon / studiospg.com
Photo : Jocelyn Michel
REVENUE GROUP
Source : BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 2h-2h, T2+.
BBM, P12, Tout le monde en parle (Sp. Jour de l’An) (O) (P), SAM 19:30, 2011-12-31
advertising.radio-canada.ca
COMME PAR MAGIE (R)
DECEMBER 24 AND 25, 2012 – 9:00 PM
DECEMBER 26 – 7:00 PM
Description
It’s a well-known fact: there are some things in
life you just can’t explain. A bit like the fortuitous
snowfall that sets the stage for the holiday
season or those old Christmas carols that keep
coming back year after year. Yet some skeptics
have been working long and hard to unravel the
mysteries of the world. Such is the case for
young illusionist/magician Luc Langevin, who
this time performs his tricks on unsuspecting
celebrities for our viewing pleasure.
Director: Pierre-Antoine Fournier
Producer: Claude Veillet
Executive Producer: Danielle Fontaine
Production : Téléfiction
AUDIENCE FORECASTS
Profile
+ 500,000 viewers and 20% market share
AUDIENCE PROFILE - INDEX
COLLEGE
117
A18-34
111
WOMEN 18-34
143
HOUSEHOLD INCOME / $75,000 +
103
2+ : 252,100
18+ : 232,000
25-54 :
67,100
REVENUE GROUP
Source : BBM, A11, 65% COMME PAR MAGIE (O)(P), VEN 19:00, 2011-12-23 / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 18h-23h, T2+.
advertising.radio-canada.ca
UN AIR DE FAMILLE – LES COULISSES
THURSDAY, DECEMBER 27, 2012 – 8:00 PM
Description
Enjoy a look back at a selection of unseen
moments and behind-the-scenes highlights from
the entire season.
AUDIENCE FORECASTS
2+ : 675,300
18+ : 232,000
25-54 :
67,100
REVENUE GROUP
Source : BBM, A11, LA PETITE SÉDUCTION (SP. NOEL 2011) (O)(P), MAR 20:00, 2011-12-13 / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 18h-23h, T2+.
advertising.radio-canada.ca
LA PETITE SÉDUCTION
TUESDAY, DECEMBER 11, 2012 – 8:00 PM
SUNDAY, DECEMBER 30, 2012 – 5:00 PM
Description
Profile
717,000 viewers and 20% market share
In this special program, Stéphane Rousseau
will be caught up in the magic of Christmas,
charmed by the residents of a village who pool
their creative energies to organize a big, well
thought-out surprise.
While preparations are under way, Dany
Turcotte will take the celebrity on a tour of the
most picturesque and delightful spots in the
village.
AUDIENCE PROFILE - INDEX
A35 +
124
WOMEN 18+
129
MAIN GROCERY SHOPPER
113
Guest : Stéphane Rousseau
Village : Sainte-Catherine-de-la-Jacques-Cartier
AUDIENCE FORECASTS
2+ : 717,000
18+ : 667,800
25-54 : 188,800
REVENUE GROUP
Source : BBM, A11, LA PETITE SÉDUCTION (SP. NOEL 2011) (O)(P), MAR 20:00, 2011-12-13 / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 18h-23h, T2+.
advertising.radio-canada.ca
LES ENFANTS DE LA TÉLÉ – HOLIDAY SPECIAL (R)
WEDNESDAY, DECEMBER 19, 2012 – 8:00 PM
Description
Through the fall season, Véronique Cloutier and
her sidekick Antoine Bertrand have put us back
in touch with more forgotten chapters in
Quebec’s TV history – this made for some
hilarious, touching, mischievous and even
awkward moments for the stars in the hot seat.
Profile
1,8 million viewers and more than 50 % market share
AUDIENCE PROFILE - INDEX
A35 +
112
For the holiday season, they’ve put together a
90-minute special that viewers are sure to love.
COLLEGE
123
To finish the year off in style, they will welcome
Patrick Groulx, Annie Brocoli, Louise Forestier
and Rachid Badouri as their guests.
MOPE’S
121
HOUSEHOLD INCOME / $75,000 +
116
AUDIENCE FORECASTS
2+ : 1,779,700
18+ : 1,561,800
25-54 :
699,200
REVENUE GROUP
Source : BBM
advertising.radio-canada.ca
LES ENFANTS DE LA TÉLÉ – BYE BYE SPECIAL (R)
WEDNESDAY, DECEMBER 26, 2012 – 8:00 PM
Description
Véronique Cloutier and Antoine Bertrand will
send off 2011 with a 90-minute special on the
Bye Bye, featuring archive clips and interviews
with notable guests who have appeared on this
long-running, must-see year-end review.
A true Bye Bye icon, Dominique Michel will be
on set along with France Castel and Patrice
L’Ecuyer. Together, they will lead viewers to
relive some cherished memories, also revealing
a few backstage secrets from this, Quebec’s
epic NYE celebration.
AUDIENCE FORECASTS
Profile
1,865,000 viewers and 51% market share
AUDIENCE PROFILE - INDEX
COLLEGE
123
MOPE’S
121
HOUSEHOLD INCOME / $75,000 +
116
Other guests : Claude Meunier, Ghislain Taschereau, Jacques
Chevalier Longueuil, Pierre Brassard, Guy A. Lepage, Bruno
Landry, Yves Pelletier, Marc Laurendeau, Louis Morrissette
andJean-René Dufort.
2+ : 932,400
18+ : 859,000
25-54 : 361,100
REVENUE GROUP
advertising.radio-canada.ca
Source : A11, 50% LES ENFANTS DE LA TÉLÉ (Sp. BYE BYE) (O) (P) MER 20:00, 2011-12-14 / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 18h-23h, T2+. *Professionnels, Cadres et Travailleurs autonomes
UN TRAIN À NOËL (R)
TUESDAY, FROM NOVEMBER 20 TO DECEMBER 18, 2012 – 9:00 PM
Description
Profile
518,000 viewers and 15% market share
Josélito Michaud and his crew are getting
ready to climb aboard the Orford Express
train to celebrate Christmas. During five
special one-hour Christmas episodes to
air on Radio-Canada at the end of the year,
well-known figures will recall their childhood
memories and deliver musical performances.
Chefs will also prepare our guests’ favourite
meals on the train. This special is about
reflecting the traditions, memories, and
festive side of Christmas.
Guests:
AUDIENCE FORECASTS
2+ : 517,700
18+ : 487,800
AUDIENCE PROFILE - INDEX
A35 +
125
WOMEN 35 +
162
UNIVERSITY
117
November 20: Marie-Lise Pilote, Dany Turcotte,
Brigitte Lafleur, Geneviève Rochette.
November 27: France Beaudoin, Kim Thuy
December 4: Sylvain Cossette, Corneille
December 11: Daniel Lemire, Mes Aïeux
December 18: Marie-Ève Janvier, Jean-François
Breau, Laurence Jalbert, Brigitte Boisjoli
25-54 : 138,700
REVENUE GROUP
Source : BBM, A11, UN TRAIN À NOËL (O) (P), MAR 21:00, 2011-11-22 AU 2011-12-20 / BBM (PPM), Québec franco, 21/11/11-08/01/12, L-D, 18h-23h, T2+. *Diffusions : 22, 29 novembre, 6,13 et 20 décembre 2011.
advertising.radio-canada.ca
CINÉ-FÊTE
Profile
Liste des films
December 10 – 8:00 pm: Incendies
December 15 – 8:00 pm: L’Arnacoeur
December 17 – 8:00 pm: Up in the Air
December 21 – 7:00 pm: Toy Story 3
December 22 – 8:00 pm : The Last Song
December 23 – 8:00 pm: The Young Victoria
December 24 – 7:00 pm: Un conte de Noël
December 28 – 7:00 pm: Tangled
December 29 – 7:00 pm: The Chronicles of Narnia - Prince Caspian
January 3 – 7:00 pm:
Cabotins
January 4 – 7:00 pm:
Alice in Wonderland
January 5 – 7:00 pm:
Inception
January 6 – 8:00 pm :
Filière 13
AUDIENCE FORECASTS
277,200 viewers and % market share
AUDIENCE PROFILE - INDEX
A18-34
135
WOMEN 25-34
145
UNIVERSITY
125
MOPE’S
120
HOUSEHOLD INCOME / $75,000 +
120
2+ : 365,600
18+ : 315,500
25-54 : 138,000
REVENUE GROUP
Source : BBM, A10, CINÉ-FÊTE (SOIR) (P), MER, VEN 19:00, 2010-12-15, 2010-12-24 / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 18h-23h, T2+. *Diffusions : 16 et 27 décembre 2011.
advertising.radio-canada.ca
ET DIEU CRÉA… LAFLAQUE – BEST OF
SUNDAY, DECEMBER 9, 16, 23, 30, 2012 / JANUARY 6, 2013 – 7:30 PM
Description
This best-of show brings together the finest
examples of Gérard’s signature wit and repartee,
along with that of his family, as well as political
leaders and media personalities.
Voices: Serge Chapleau, Pierre Verville, and many more
Original Concept: Serge Chapleau
Content Director: Pierre Huet
Coordinating Producer: Philippe-Louis Martin
Content Producer: Serge Chapleau
Executive Producer: Yves St-Gelais
Producer: Roxane Boutet
Produced by: Productions Vox Populi 1 inc.
AUDIENCE FORECASTS
Profile
495,000 viewers and 17% market share
AUDIENCE PROFILE - INDEX
A35 +
119
COLLEGE
142
MOPE’S
112
HOUSEHOLD INCOME / $75,000 +
2+ : 522,500
18+ : 493,600
25-54 : 146,200
REVENUE GROUP
Source : BBM A11, Et Dieu créa Laflaque (Best of) (O) (P) DIM 19:30, 2011-12-11 au 2011-12-25 / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 18h-23h, T2+. *Diffusions : 16 et 27 décembre 2011.
advertising.radio-canada.ca
REGARD SUR 2012…
THURSDAY DECEMBER 27 AND FRIDAY DECEMBER 28, 2012 – 9:00 PM
SUNDAY DECEMBER 30, 2012 AND JANUARY 6, 2013 – 11:00 AM
Description
A look back at the top events of 2012 on the
national, international, arts, science and sports
scenes. Viewers will get to relive the year’s most
memorable moments with Radio-Canada’s TV,
radio and Web reporters.
Profile
185,000 viewers and 6% market share
AUDIENCE PROFILE - INDEX
A35 +
124
UNIVERSITY
156
MOPE’S
119
HOUSEHOLD INCOME / $60,000 +
119
AUDIENCE FORECASTS
2+ : 241,100
18+ : 215,500
25-54 :
67,700
REVENUE GROUP
advertising.radio-canada.ca
Source : BBM, P12/P11, REGARDS SUR 2011/2010, MER-JEU, JEU-VEN, 21:00, 2011-12-29, 2011-12-30, 2010-12-29, 2010-12-30. / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 18h-23h, T2+. *Diffusions : 29 et 30 décembre 2011
2012 VUE PAR…
MONDAY TO FRIDAY, DECEMBER 17 TO 28, 2012 – 6:30 PM
Description
Relive the highlights of 2012 through the eyes of
our journalists, hosts and commentators:
Le Téléjournal……………...
La facture…………………...
L’Épicerie…………………...
Enquête…………………….
Une heure sur terre……….
Second regard…………….
La semaine verte................
Découverte………………...
Revue sportive…………….
Revue culturelle…………...
December 17
December 18
December 19
December 19
December 21
December 24
December 25
December 26
December 27
December 28
AUDIENCE FORECASTS
2+ : 235,700
18+ : 221,100
25-54 :
50,600
REVENUE GROUP
Source : BBM, A11, LE TÉLÉJOURNAL : 2011 VUE PAR…(O)(P) L-V 18;30, 2011-12-19 au 2011-12-23
advertising.radio-canada.ca
RICARDO – HOLIDAY SPECIAL
MONDAY TO FRIDAY, DECEMBER 17 TO 21 – 11:00 AM
Description
Ricardo welcomes you into his Christmas
kitchen, where he whips up delicious dishes. As
always, while Ricardo works, he explains why
he’s chosen specific ingredients, techniques, or
cooking methods. Our hospitable chef invites
you into his world to discover a wealth of
delectable recipes in these special preChristmas episodes of Ricardo.
Profile
142,000 viewers and 17% market share
AUDIENCE PROFILE - INDEX
A35 +
126
COLLEGE
126
MAIN GROCERY SHOPPER
125
AUDIENCE FORECASTS
2+ : 141,600
18+ : 137,700
25-54 :
34,900
REVENUE GROUP
advertising.radio-canada.ca
Source : BBM, A11, RICARDO (SP. FÊTES) (O) (HP), LUN-VEN, 11:00, 2011-12-12 au 2011-12-16 / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 2h-18h et 23h-26h, T2+. *Diffusions : du 12 au 16 décembre 2011.
PRIVÉ DE SENS – HOLIDAY SPECIAL
MONDAY TO FRIDAY, DECEMBER 17, 2012 TO JANUARY 4, 2013 – 5:00 PM
Description
Profile
262,000 viewers and 12% market share
Patrice Bélanger hosts Privé de sens, an
original game show that’s 100% made-inQuebec, based on a concept that board-game
fanatics Jean-Michel and Dominic Anctil helped
develop. Deprived of one of their five senses, or
even of the meaning of words, two teams each
join a guest celebrity to face off, putting their
quick wits, imagination, knowledge and
complicity to the test as they try to win a series
of challenges and rack up cash prizes.
Get set for loads of fun, laughs, and a few
surprises – you’ll love this game for its originality
and the way it always keeps you totally on the
edge of your seat. And, with Patrice Bélanger at
the helm, you’re pretty much guaranteed a good
time!
AUDIENCE FORECASTS
AUDIENCE PROFILE - INDEX
COLLEGE
119
A35 +
112
WOMEN 18-24
175
2+ : 298,000
18+ : 269,100
25-54 :
78,700
REVENUE GROUP
advertising.radio-canada.ca
Source : BBM, P12, PRIVÉ DE SENS (SP. FÊTES) (O)(HP), LUN-VEN 17:00, 2011-12-26 AU 2011-12-30 / BBM (PPM), Québec franco, 12/12/11-08/01/12, L-D, 2h-18h et 23h-2h, T2+. *Diffusions : 12 au 30 décembre 2012.
L’UNION FAIT LA FORCE – HOLIDAY SPECIAL
MONDAY TO FRIDAY, DECEMBER 17 TO JANUARY 4 , 2013 – 5:30 PM
Description
True to tradition, Patrice L’Ecuyer will be
hosting a series of special episodes of the
popular L’union fait la force, in which celebs
partner with teams of students representing their
school. All will match their wits to win.
Developed in Quebec, L’union fait la force tests
contestants’ brain power – not to mention their
eyes, ears, nerves and team spirit.
AUDIENCE FORECASTS
Profile
310,000 viewers and 13% market share
AUDIENCE PROFILE - INDEX
A35 +
112
WOMEN 18-24
184
COLLEGE
122
HOUSEHOLD INCOME / $75,000 +
107
2+ : 345,700
18+ : 309,700
25-54 :
88,700
REVENUE GROUP
advertising.radio-canada.ca
Source : BBM, P12, L'UNION FAIT LA FORCE (SP. FÊTES) (O)(P) LUN-VEN 17:30, 2011-12-26 AU 2011-12-30 / BBM (PPM), Québec franco, 12/12/11-08/01/11, L-D, 2h-18h et 23h-2h, T2+. *Diffusions : 12 au 30 décembre 2011.
LE PORTAIL DES FÊTES DE RADIO-CANADA
ONLINE FROM DECEMBER 1, 2011 TO JANUARY 10, 2012
•
To mark the holiday season and promote our special
programming, Radio-Canada.ca will also have a full portal
featuring all special content and directing visitors to a single
location.
•
Page views in 2011: 100,000
•
Sample content :
•
Holiday movies
•
Holiday specials
(La petite séduction, L’union fait la force, Ricardo, etc.)
•
New Year’s Eve and New Year’s Day
(Infoman, Et Dieu créa… Laflaque, etc.)
AUDIENCE FORECASTS
100 000 impressions / format
REVENUE GROUP
Source : webtrend, 2010-12-01 au 2011-01-10
advertising.radio-canada.ca