WAAB Presentation PDF

Western Association of
Aboriginal Broadcasters
British Columbia, Yukon, Alberta,
Saskatchewan and Manitoba
The five WAAB Networks collectively broadcast to
hundreds of communities - large and small - across Western Canada,
serving B.C. Yukon Territories, Alberta, Saskatchewan and Manitoba.
Nearly 61% of Canada’s 1.4 million Aboriginal population live in the
regions served by WAAB – that’s 847,500 people.
WAAB broadcasts to almost 4 million Western Canadians and more
than 70% of all Aboriginals in Western Canada every week.
$15
billion
in
economic
activity
each
year
From
Aboriginals
in
Western
Canada.
Source:
Statistics
Canada
British Columbia
55 Communities
CFNR
Radio
Network
is
mainstream
in
many
of
the
cities
(55
communities)
of
Central
and
Northern
B.C
and
exclusively
brings
commercial
Radio
to
the
42
First
Nations
Villages.
The
station
is
also
a
proud
member
of
the
Western
Association
of
Aboriginal
Broadcasters
(WAAB).
www.cfnrfm.ca
2015
Programming
CFNR has recently celebrated a momentous 25 years on the air, and features a Mainstream Rock Classic Rock format
with select new rock artists. The station is extremely popular with main-stream listeners across the province.
CFNR programming includes being the official broadcaster of the All-Native Basketball Tournament for over 20 years.
Hobiyee, the Nisga’a new Year celebration, National Aboriginal Day broadcasting of events and much more.
A sample of the programming the network offers:
Journeys, hosted by Kiefer Collison, focuses on First Nations conversations with community members and First Nations leaders on
current affairs, cultural events, community initiatives and business development.
Plus a special Aboriginal music feature.
Free For All Fridays! Listeners play the ‘DJ’ and request their favourite tracks every Friday.
Morning and Afternoon Road Reports
Community 411 The daily community calendar promoting outdoor recreation, cultural events and local activities throughout the
Northwest.
Local, National and Regional News Reports
All programming is family-friendly and represents the many diverse First Nation communities in Northern British Columbia. CFNR Radio
is also distributed to numerous repeater stations in the top two thirds of BC to reach the remote areas where other stations can’t.
With the ability to listen online, the capacity of the website has expanded
to accommodate the large amount of listeners who tune in at work
throughout the day.
Celebrating 28 years of service in 2015!
Alberta - 75+ Communities
CFWE‐FM‐The
Native
Perspective,
is
the
Aboriginal
Voice
that
is
heard
throughout
Alberta.
It
is
Alberta’s
first
Aboriginal
station
and
only
Aboriginal
Radio
Network.
The
station
has
been
broadcasting
since
1987
and
broadcasts
via
satellite
to
more
than
75
Alberta
communities
‐
24
hrs
per
day,
7
days
per
week.
www.cfweradio.ca
All of CFWE’s on-air and production staff are of
Aboriginal heritage. It is part of our ongoing
commitment to reflect our audience back to itself.
Programming
Listeners of CFWE‐FM enjoy a broad mix of Aboriginal and Country music, mixed with news, weather and
community
announcements.
All
of
this
programming
is
fresh,
innovative
and
is
presented
to
the
listeners
through
a
distinctive
Aboriginal
perspective.
Beginning
at
6am
weekdays,
The
Morning
Show,
provides
music,
entertainment
and
information
reflecting
the
culture
and
interests
of
listeners
that
is
not
available
elsewhere.
Some
of
the
current
top‐rated
programs
include:
Recent
Program:
• 
National
Aboriginal
Top
30
• 
Footprints
• 
National
Request
Program
• 
• 
CFWE
Radio
Bingo
Heartbeat
of
Nations
Powwow
Show
• 
All
Request
Show
—
a
daily
program
appealing
to
grassroots
listeners
who
dedicate
songs
to
loved
ones.
• 
One
People
Many
Lives
• 
Trail
Blazers
Programming
Listeners of CFWE‐FM enjoy a broad mix of Aboriginal and Country music, mixed with news, weather and
community
announcements.
All
of
this
programming
is
fresh,
innovative
and
is
presented
to
the
listeners
through
a
distinctive
Aboriginal
perspective.
Beginning
at
6am
weekdays,
The
Morning
Show,
provides
music,
entertainment
and
information
reflecting
the
culture
and
interests
of
listeners
that
is
not
available
elsewhere.
Some
of
the
current
top‐rated
programs
include:
Recent
Program:
• 
National
Aboriginal
Top
30
• 
Footprints
• 
National
Request
Program
• 
• 
CFWE
Radio
Bingo
Heartbeat
of
Nations
Powwow
Show
• 
All
Request
Show
—
a
daily
program
appealing
to
grassroots
listeners
who
dedicate
songs
to
loved
ones.
• 
One
People
Many
Lives
• 
Trail
Blazers
Network & Expansion
CFWE-FM is continually expanding to serve
Alberta’s Aboriginal population. This expansion
has included all Alberta First Nations and Métis
Settlements as well as Fort McMurray and Edmonton.
CFWE has received CRTC approval to increase its signal
strength for its Edmonton service to 100,000 watts. This
increase will be completed in December 2015.
Future plans include a CRTC application for a frequency
in Calgary in 2016 as part of a comprehensive plan for
southern Alberta that will add Lethbridge and Medicine
Hat as well as surrounding First Nations communities.
Census information shows that Aboriginal people are
moving from rural areas to urban centres for a variety of
reasons including education, employment and health
services. CFWE is expanding in response to this trend.
CFWE-FM’s satellite rebroadcast system now provides
coverage to 80% of Alberta’s rural population. This has
allowed Alberta’s listening audience to exceed 100,000
listeners daily.
Now reaching
a daily audience
of +100,000!
2015
Now with a potential
daily audience
of +100,000!
2015
2016?
Shaw Direct 852
Telus Optik 7056
Saskatchewan
70+ Communities
The
Missinipi
Broadcasting
Corporation
(MBC)
was
founded
in
1983
and
is
the
voice
in
Aboriginal
communications
in
Saskatchewan.
MBC
Network
Radio
is
the
most
listened
to
radio
station
in
the
North,
with
an
estimated
listening
audience
of
80,000+
people
in
more
than
70
communities
throughout
Northern
and
Central
Saskatchewan
including
Prince
Albert,
North
Battleford
and
Meadow
Lake.
MBC
also
broadcasts
into
the
provinces
largest
urban
centres
of
Regina
and
Saskatoon.
MBC’s
radio
audience,
is
primarily
First
Nations;
Saskatchewan’s
fastest
growing
demographic.
www.mbcradio.com
Network
Programming
MBC
features
music,
news
and
community
programming
from
an
Aboriginal
perspective.
The
station’s
format
is
a
blend
of
Country/
Aboriginal
music
with
70%
from
Modern
and
Traditional
Country.
MBC’s
studios
are
based
in
La
Ronge,
with
a
sales
and
marketing
office
in
Prince
Albert.
Most
programming
is
done
in
English
with
featured
shows
in
Cree
and
Dene
languages.
MBC
is
#1
with…
• Adults
20
to
54
years
of
age
(the
prime
target
for
advertisers)
• Young
people
aged
10
to
20
years
• Female
listeners
• Income
earners
from
the
North
Tune
in
weekdays
to
hear
these
great
shows
…
• 
The
MBC
Wake
up
Call
with
Patti
Adams
has
music,
information,
horoscopes,
birthday
announcements
and
great
giveaways.
Joining
her
is
Kelly
Provost
with
News
and
Dallas
Hicks
with
Sports.
• 
Country
Music
Morning
with
Larissa
Burnoff.
• 
“Keewatin
Negumowin”
features
songs
of
the
North
with
requests
by
phone,
fax,
mail
and
e‐mail.
• 
The
North
At
Noon
features
news
and
in‐depth
interviews
on
issues
of
importance
to
First
Nations
and
Northern
Residents.
• 
Missinipi
Achimowin
focuses
on
current
affairs
and
news
in
Cree.
• 
Missinipi
Dene
Honi
reports
on
current
affairs
and
news
in
Dene.
• 
The
Haul
Home
has
Today’s
Top
Hits
with
Steve
Kimball.
• 
The
Evening
Run
features
the
Top
5
Aboriginal
Countdown,
Real
People
Playoff,
Wayback
Wednesday
and
The
Canadian
Country
Countdown.
• 
The
Evening
Request
Show
has
requests
and
dedications
from
across
the
MBC
Radio
Network
with
Kaylene
Bell.
Manitoba
70+ Communities
• Native Communications Incorporated (NCI-FM) operates throughout Manitoba as a non-profit public broadcaster.
• 140,000 listeners daily
• NCI-FM was incorporated in September of 1971 and has become one of the largest Aboriginal broadcasters in Canada.
• NCI-FM is widely regarded as “The Spirit of Manitoba” as it attracts a large Aboriginal and non-aboriginal audience due to
its mass appeal.
• NCI-FM provides a commercial country mix format weekdays (6:00 a.m.-6:00 p.m.) and cultural/Aboriginal language
programming in the evenings (7:00 p.m. -9:00 p.m.)
• The network broadcasts 24 hours a day, 7 days a week, on 59 FM transmitters (two of which are 100,000 watts).
• NCI-FM is heard in all major cities; Winnipeg, Brandon, Thompson and over 70 Manitoba communities.
www.ncifm.com
NCI Network
Covering
Manitoba
Manitoba
Distribution
“One
Community
At A Time”
www.ncifm.com
Listeners
can
tune
in
Monday
to
Friday
to
hear…
Listeners
can
tune
in
Monday
to
Friday
to
hear…
Rhythm 104.7 FM – Five years strong!
Playing
the
best
Hip
Hop
and
R&B
tracks
in
Winnipeg!
• With
a
population
of
approximately
90,000,
Aboriginal
youth
are
the
fastest
growing
demographic
in
Winnipeg.
• Rhythm
104.7FM
offers
the
hottest
Hip
Hop,
R
&
B,
and
Dance
music
to
this
hard
to
reach
group.
• Rhythm
104.7FM
operates
with
a
3,000
watt
transmitter
located
in
the
heart
of
Winnipeg
and
reaches
beyond
the
CMA,
North
into
the
Interlake,
West
of
Portage
la
Prairie.
• Urban
professional
listeners,
in
many
industries
and
trades
• Interest
include
arts,
aesthetics,
fashion,
technology,
concerts,
shopping,
traveling
www.
rhythm1047.com
Source:
Statistics
Canada,
Census
2011
www.
rhythm1047.com
Rhythm 104.7 FM – Five years strong!
Source:
Statistics
Canada,
Census
2011
Yukon
24 Communities
Northern
Native
Broadcasting,
Yukon
has
been
operating
since
1985
and
is
the
official
voice
of
the
First
Nations
in
the
area.
CHON‐FM
Radio
reaches
over
20,000
listeners
in
the
Yukon
communities,
Northern
British
Columbia
and
the
McKenzie
Delta.
www.nnby.net
Network
Beaver
Creek
Burwash
Landing
Carcross
Carmacks
Dawson
Destruction
Bay
Faro
Haines
Junction
Keno
Mayo
Old
Crow
Pilot
Mountain(Whse
North)
Pelly
Crossing
Ross
River
Stewart
Crossing
Tagish
Teslin
Upper
Liard
Watson
Lake
Whitehorse
Aklavik,
NWT
Good
Hope
Lake,
B.C.
Atlin,
B.C.
Lower
Post,
B.C.
Programming
CHON‐FM
plays
a
variety
of
Country
and
Light
Classic
Rock
music
and
broadcasts
on
98.1
FM
in
Whitehorse
and
90.5
FM
in
surrounding
broadcast
communities.
CHON‐FM
announcers
are
regularly
receiving
calls
from
travellers
who
tune
in
via
internet
to
listen
to
their
favourite
programming
or
community
news.
CHON‐FM
is
a
direct
contact
and
voice
to
the
First
Nation
community.
The
listeners
come
from
a
variety
of
backgrounds
and
listen
to
the
station
for
the
in‐depth
interviews,
speciality
music
programming,
sports
and
health
news
and
entertainment
and
business
updates.
Northern
Native
Broadcasting
Mission
Statement:
NNBY
reaffirms
and
maintains
First
Nation
culture,
spiritual
beliefs,
language,
traditional
values,
land
and
animals.
NNBY
works
for
present
and
future
generations,
looking
seven
generations
into
the
future.
While
we
focus
on
First
Nations,
NNBY
is
for
all
people.
NNBY
protects
traditional
knowledge,
empowers
First
Nations
people,
supports
self
determination
of
First
Nations
and
facilitates
the
development
of
a
respectful
relationship
between
First
Nations
and
other
people.
Culture
also
includes
stories
and
customs,
improving
quality
of
life,
and
fosters
the
development
of
positive
social
and
economic
partnerships.
Listeners
can
tune
in
to
hear…
• 
“Kool
Kountry
Morning”
‐
with
Alisha
&
Adeline
• 
Friday’s
breakfast
show
with
the
Premier
of
the
Yukon,
Dennis
Fentie
• 
“Four
Directions”‐local
and
regional
news
at
6:30,
7:30
and
8:30am
and
your
main
source
for
information
in
the
Yukon.
• 
Canadian
Roots
–
“Made
in
Canada”
–
artists,
songs
and
music
from
Canadian
singers
and
song
writers.
• 
Vuntut
Gwich’in
Ginjik
Nekaii
is
a
Gwitchin
language
program
playing
the
best
of
Classic
Country.
• 
Saturday
Request
Show
• 
“Rock
and
Roll
Fantasy”
‐
a
classic
rock
drive
home
that
may
cause
speeding
tickets!
• 
Yukon
College
student
show
“The
College
Vibe”
from
9pm‐12am
The five WAAB Networks collectively broadcast to
hundreds of communities - large and small - across Western Canada,
serving B.C. Yukon Territories, Alberta, Saskatchewan and Manitoba.
550,000
Source:
Statistics
Canada
Potential
Aboriginal
audience
3,450,000
Potential
non-Aboriginal
audience
4,000,000
Total Audience
Each of the five WAAB members:
• Recognized leaders in broadcasting in their respective region
• Operate provincial/territorial radio networks
• Broadcasting a minimum of 20+ years
• Community focused and responsive
• Aboriginal-owned and operated by non-profit society
• Broadcast culturally specific and/or language programming
• Committed to growing our reach and audience
• Play critical role as part of the emergency broadcast system