MLB All-Star Game is July 14, Reinforces St. Louis is Best in

Spring/Summer 2009
MLB All-Star Game is July 14,
Reinforces St. Louis is
Best in baseball and beer
St. Louis will
host Major League
Baseball’s All-Star
game on July 14
and the event provides the opportunity for St. Louis to
reinforce its reputation for the best in
baseball, hospitality and beer.
The Tuesday
night game will
be the first time
the summer classic
has been held in St.
Louis since 1966.
A l l - S t a r ga m e s
had been held in
St. Louis in 1940,
1948 and 1957 in
Sportsman’s Park.
This year’s game
will be held in the third year of the “new”
Busch Stadium. It was last held when the
St. Louis Cardinals former home was new in
1966, a game held in typical St. Louis 100plus degrees and about which N.Y. Yankee
manager Casey Stengel remarked that the
older stadium “holds the heat so well.”
The 2009 version will be held in
what is generally considered to be
one of the best of the new ball parks
in Major League Baseball.
Hosting the summer classic is
expected to generate millions in
spending and St. Louis County
retailers will garner their share of
sales and profits when fans and those
associated with the game will spend
money for hotels, meals, beverages
and recreation.
Anheuser-Busch will participate
in the festivities in a variety of ways,
both civic and business. Because the
game will be sold out, there will be
many on- and off-premise watch
parties throughout St. Louis County.
Anheuser-Busch is providing special
packaging for Budweiser and Bud
Light to commemorate the game.
Budweiser and Bud Light will be
available in special All-Star versions of 16-ounce aluminum bottles,
24-ounce cans and on carrier packaging for
20-pack bottles.
Budweiser Guns ‘N Hoses raises $340,000 for Backstoppers
Officials of the St. Louis Guns ‘N Hoses Boxing Association presented a check for more than
$340,142 to The Backstoppers on Christmas Eve.
The check was the proceeds of the 21st annual Budweiser Guns ‘N Hoses boxing show
last Thanksgiving Eve at Scottrade Center. Grey
Eagle and the Budweiser brand sponsored the
event.
A boisterous crowd of 17,542 watched
matches between area police officers and firefighters. The crowd also observed boxing’s
traditional “10-Count” to honor the nine public
servants who lost their lives in the line of duty
in the previous 12 months.
Jerry Clinton, the association’s Executive Director, presented the check to The Backstoppers’
Executive Director Ron Battelle as area police
and fire officials looked on.
“Our St. Louis community has stepped up
to support The Backstoppers when the need is
the greatest,” said Clinton. “We are pleased to
continue our long-standing efforts on behalf of
The Backstoppers and the families of those who
give their lives protecting our lives and property,”
Clinton said.
Participating in the presentation were David Stokes, President and CEO of Grey Eagle
Distributors, and association officials Jack Martorelli, Steve Holley and Jim Hubbard.
Proceeds from Budweiser Guns ‘N Hoses
brings total contributions to more than $2.6 mil-
lion since the event was first held in 1987.
“Ring of Champions” sponsors were Ameren,
Anheuser-Busch, Battle of the Badges, Clayco,
Dobbs Tire & Auto Centers, Mark Bulger Foundation, Dave Mungenast Motorsports and Sam’s
Club.
Those honored by the “10-Count” were Deputy
Michael Triplett of the Washington County (MO)
Sheriff’s Department; Sgt. William Biggs and
Officer Thomas Ballman of the Kirkwood (MO)
Police Department; Firefighter Ryan Hummert
of the Maplewood (MO) Fire Department; Officer Grant Jansen of the St. Charles (MO) Police
Department; University Police Sgt. Michael King
and Leonard Riggins of the St. Louis Fire Department. Each died in the line of duty since last year’s
Budweiser Guns ‘N Hoses.
Officers Jeffry Kowalski and Steve Sheldon of
the St. Louis Metropolitan Police Department also
will be honored. They were shot in the 1980s and
their recent deaths have been directly connected
to their wounds.
The BackStoppers cover St. Louis City; St.
Louis, St. Charles, Jefferson, Ste. Genevieve,
Perry, Franklin, St. Francois, Lincoln, Pike, Warren and Washington counties in Missouri; and St.
Clair, Madison, Monroe, Bond, and Clinton counties in Illinois. BackStoppers also cover members
of Troop C of the Missouri Highway Patrol and
District 11 of the Illinois State Police.
Kris Tharp of the Madison County (IL) Sheriff’s
Office, left, and Jim Cacciabando of the Hazelwood Fire Department box during the recent
Budweiser Guns ‘N Hoses fundraiser at Scottrade Center. Tharp won the match.
Grey Eagle expands Customer Service
Grey Eagle has promoted employees
and hired others to expand customer service and to market the company’s portfolio of beers and other premium beverages.
Two long-term employees were promoted
to Vice President according to Chief Operating
Officer Neil Komadoski. James L. Bannes was
named Vice President of Sales and Marketing
and Terry J. Toennies was appointed Vice President of Business Planning and Administration.
Jim Bannes
Terry Toennies
Mr. Bannes joined Grey Eagle in 1982 as a
project marketing team member and has held
several positions in the Sales and Marketing
Department. He was named Director of Sales
and Marketing in 2003 and is responsible for
the extensive products offered by Grey Eagle.
Mr. Toennies joined Grey Eagle in 1987 and
held several positions in the company’s Information Technology department. He also was
given progressive responsibilities in general
administration. Most recently he served as Director of Business Planning and Administration.
Additional Promotions
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Dave Salls
Brian Tate
John Kramer
Todd Stransky
Matt Heiligenstein
Jason Schellman
Kylie Golup
Mike Chirco
was a Space Planning Coordinator before
his most recent position as Sales Assistant.
Kylie Golup has been appointed to Pro-Sell
Representative. She joined Grey Eagle as a
Telephone Sales Representative and later was
appointed Sales Representative for the Hansen
brands including Monster, Rumba and Lost.
Jason Schellman has been named
a Sales Representative. He joined the company as a Merchandiser and later became a
Marketing Coordinator and Sales Assistant.
Joining the Team
at Missouri State University and most recently was
a District Manager for a national clothing chain.
New Sales Representative Craig Porter most
recently was in marketing at Anheuser-Busch.
He earned his degree in justice administration
from the University of Missouri-St. Louis. He
was an officer in the U.S. Army before serving
as a Corporal in the Missouri Highway Patrol and
later was a Team Leader at Lohr Distributing.
Lu Wilson of Washington, Missouri joins Grey
Eagle as a Sales Representative. She was in the
retail beverage industry before joining AnheuserBusch and worked at brewery-owned distributorships in Tulsa, Chicago and Southern California.
Tom Wolff is a new Sales Representative.
He earned his degree in psychology and sociology from the University of Missouri-St.
Louis. He previously worked for an AnheuserBusch distributorship in Southern California.
Christine Otto, newly appointed Space
Planning Coordinator, will join Matt Heiligenstein in planning shelf-sets for the company’s products in off-premise locations. She
is a graduate of St. Joseph’s Academy in St.
Rob Dolrenry has been promoted to Director of Retail Sales. He joined the company in 1997 as a Sales Representative and
was named an Area Sales Manager in 1997.
Most recently he was Manager of Retail Sales.
Shawn Freeman, who had been serving as
Marketing Manager, was promoted to Director
of Marketing. He joined Grey Eagle in 1996
and also served as Special Events Manager.
David Salls was promoted from Sales
Ben Britt has been
appointed Safety and
Risk Manager. He holds
a Master’s Degree and
most recently was in the
Safety and Risk Management department at Anheuser-Busch where his
responsibilities included
OSHA and Department
of Transportation com- Ben Britt
Rob Dolrenry
Tom Wolff
Craig Porter
Mary Gibson
Lu Wilson
Sarah Gabauer
Amanda Berry
Christine Otto
April Dugan
Shawn Freeman
R e p r e s e n t a t ive t o A r e a S a l e s M a n a g er for North St. Louis County. He joined
Grey Eagle as a Sales Assistant in 1999.
Brian Tate is now Area Sales Manager for West
St. Louis County. He began working at Grey Eagle
in 1992 as a member of the project marketing team
and later served as a Space Planning Coordinator,
Sales Representative and Pro-Sell Sales Manager.
Todd Stransky has been promoted to Retail
Sales Manager. He came to Grey Eagle in 1992
as a Sales Assistant and later was a Space Planning Coordinator and Key Account Manager.
Matt Heiligenstein has been appointed Senior
Space Planning Coordinator. He joined Grey
Eagle in 1997 as a Sales Assistant and later was
promoted to Sales Representative. He was promoted to the Space Planning Department in 2002.
John Kramer has been named Sales
Execution Coordinator. He began work
in Grey Eagle’s Delivery Departme n t
and most recently was Business Analyst.
Mike Chirco is now a Sales Representative. He joined Grey Eagle in 2004. He
pliance for operations across the United States.
Mary Gibson has joined the company as a
Non-Alcohol Sales Manager responsible for
the sale and distribution of Icelandic Glacial
Water, Borba, 180 and Monster. She is a business administration graduate of Southeast Missouri State University and was a District Sales
Trainer for Hallmark Cards. Most recently she
worked for Excel Sports and Physical Therapy.
April Dugan has been hired as a Sales Representative. She earned a degree in fashion merchandising
Louis and Notre Dame University where she
earned a degree in marketing and psychology.
Sarah Gabauer, a new member of the
company’s Contemporary Marketing Team,
is a graduate of Parkway West High School
and the University of Missouri—Columbia.
Mr. Toennies announced the appointment of
Amanda Berry in Data Entry Operations. Ms.
Berry is a graduate of Ladue High School and is a
recent graduate of the University of Missouri-St.
Louis where she earned a degree in marketing.
Retailers Receive
We I.D., Alert Cab
information
Grey Eagle’s retail customers will soon receive information about We ID to help
them deter underage drinking and materials about Alert Cab.
“Grey Eagle and Anheuser-Busch have worked together for more than a quarter
of a century to fight alcohol abuse, drunk driving and underage drinking,” said Shawn
Freeman, Marketing Director at Grey Eagle. “By providing up-to-date information,
we also are helping retailers continue their own efforts in this area.”
April is Alcohol Awareness Month and materials emphasize that the legal drinking age is 21 and that identifications will be checked.
Materials included:
•
2009 Drivers License Booklets — showing drivers licenses from all 50
states, the District of Columbia and Canada, including those that identify
drivers under 21 years old.
•
We I.D. Cards — deter attempts by minors to purchase alcohol and lets the
public know the retailer abides by the law.
•
We I.D. Door Decals and triangle cooler stickers — a variety of materials
for coolers, shelves and front doors emphasizing that legal identification is
required.
•
Alert Cab Back Bar Sign and brochure — to be prominently displayed.
Alert Cab provides free cab rides home for patrons who should not drive.
Sponsored in St. Louis County and City by Grey Eagle, Lohr Distributing,
Anheuser-Busch and the service provider, Laclede Cab Company.
St. Louis Cardinals, Budweiser, Sportservice
Launch Designated-Driver Initiative
“Designated Driver of the Season” Will Win Tickets to the MLB’s Home Run Derby
The St. Louis Cardinals, St. Louis area
Budweiser distributors and Sportservice are
teaming up to offer the Good Sport program
at Busch Stadium for the seventh consecutive
season. Good Sport is a comprehensive action
plan designed to promote a positive environment
by reminding fans to act responsibly, respect
the rights of others and use a designated driver. “One of our goals as an organization is to provide Cardinals fans with a safe, family-friendly
experience at Busch Stadium, and the Good Sport
program is a great way to both engage and reward
fans in this effort,” said Joe Abernathy, St. Louis
Cardinals vice president of stadium operations.
“We’re pleased to partner again with the St.
Louis Cardinals and Sportservice to encourage
Cardinals fans to drink responsibly and make a
designated driver part of their winning game
plan through the Good Sport program. When it
comes to preventing drunk driving, we’re all part
of the team,” said Carol Clark, Anheuser-Busch
vice president of corporate social responsibility.
Good Sport rewards participants who sign
up to be the designated driver for their group
with a free soda or O’Doul’s. In addition, one
lucky participant is selected as the “Designated
Driver of the Game” during each home game
and he/she receives a Good Sport shirt. Then,
midway through the season, the first “Designated Driver of the Season” is drawn and the
winner receives two tickets to the MLB’s Home
Run Derby. At the end of the season, a second
“Designated Driver of the Season” is chosen
and that individual is entitled to throw out the
first pitch at a Cardinals home game and take
home Cardinals merchandise. The program is
supported by Anheuser-Busch and its St. Louisarea distributors Grey Eagle Distributors, Lohr
Distributing Co., Krey Distributing Co., H.W.
Herrell Distributing and Illinois Distributing Co.
For nearly three decades, Anheus er-Busch has led the alcohol beverage industry in the fight against alcohol abuse.
The company and its distributors have invested
more than $750 million in dozens of communitybased programs and national advertising campaigns to promote responsible drinking and help
prevent underage drinking and drunk driving.
3
Beer & Wine Tasting Benefits Opera Theatre of St. Louis
David and Dee Stokes of Grey Eagle, left, were co-chairs with Lisa and Kevin Whitehead of the recent beer and wine tasting to benefit the Opera Theatre of St.
Louis. (Right) Jerry Holloway of Grey Eagle, left, and Rodrigo Hernandez of Anheuser-Busch, center, discuss attributes of Michelob specialty beers.
St. Louis Guns ‘N Hoses Boxing Association
Executive Director Jerry Clinton presents check
with proceeds of Budweiser Guns ‘N Hoses.
Pictured from left are David Stokes, President
and CEO of Grey Eagle Distributors which sponsored the event; Backstoppers’ Board Member
Judge Gary Gaertner Sr.; Backstoppers Executive Director Ron Battelle; Mr. Clinton; and Jack
Martorelli, Event Director. Not pictured is Guns
‘N Hoses Promoter Steve Holley.
Portraits of nine fallen public servants were placed in the ring prior to Budweiser Guns ‘N Hoses with
co-workers from their police or fire departments presenting the portraits. The nine were honored by
boxing’s ceremonial Ten-Count. (Photos courtesy of Jim Compton)
Budweiser Guns ‘N Hoses
Michael Taylor of the St. Louis Fire Department,
left, trades punches with Caseyville (IL) Police
Officer Frank Moore.
Ring Girl
Kate Reidel
announces
the round.
Even those who did not last the full three
rounds were winners for helping raise money for
The Backstoppers.
NFL Hall-of-Famer Jackie Smith, left, sang the National Anthem
and entertainer Smash announced the bouts at ringside.
4
Jesse Carmack of the Caseyville (IL) Police Department, right, takes
the battle to Matt Purcell of the Webster Groves Fire Department.
Jennifer Stuhlman of the University City Fire Department and Andria Van Mierlo of the St. Louis
County Police Department were featured boxers.
Bud Family
Celebrates
Summer
Bud Light, Budweiser and Budweiser
Select will celebrate all summer long with
an extensive Chill & Grill promotion.
According to Mediamark Research, a higher percentage of Bud Family consumers barbecue than the U.S. average.
Starting in May and continuing through
August, the Bud Family Chill & Grill program will feature the top-selling family of
beers combined with a cross-merchandising
specials on popular summer foods and that
warm weather necessity, Kingsford charcoal.
In addition to a full-line of summer-related
point-of-sales materials, the promotion will also
feature special items such as a grill circle sign, a
deluxe canopy, a grilling umbrella, a bistro table,
a BBQ sensory unit and a lifestyle spectacular.
Budweiser Family Brings
Cinco de Mayo to St. Louis
The Budweiser Family goes south of the
border May 5 to celebrate Cinco de Mayo and
bring the Mexican holiday to St. Louis with a
variety of merchandising opportunities. The
program is led by Bud Light, Budweiser and
Budweiser Select.
The visual of this year’s Cinco de Mayo
model says it all…it’s time to party with your
favorite beers while you celebrate the holiday.
This year Anheuser-Busch is stepping up the
energy from last year’s successful program,
highlighted by a new model and refreshing
bottle shot.
The green, white, and red background of the
P.O.S. promotes an authentic, high-energy look
that appeals to both Latino and general market
consumers.
• Decorate your on-premise accounts with
stringer pennants, inflatables, table tents, and the
oversized static cling developed for the back-bar
or windows.
• Consumers can take advantage of crossmerchandising by stocking up on all Cinco “musthaves” with offers from Tobasco sauces, Tostitos
and Clamato, and a variety of salsas and chips.
Stand-ups, C.A.P.S, window clings and display
wraps are perfect for off-premise displays. Bucket
wraps, table tents, stringer pennants, display
wraps, window static clings and wait-staff stickers creates excitement both in general market and
authentic Mexican bars. Custom sign making is
also available.
This program will take center stage in May
with its universal feel and Cinco de Mayo theme.
180 is All-Natural
Bud Light to present
Table Tennis Tournament
Table tennis—it used to be called ping
pong—is making a comeback and Bud Light
is there to tap into this excitement in 2009.
In conjunction with HardBat, contemporary consumers will compete in local Classic
Bud Light HardBat on-premise tournaments
across the country, fighting for a place among
the 1,024 player spots at the first annual HardBat Classic in Las Vegas, Nevada in mid-year.
A full line of point-of-sale materials is
available, including pennant stringers, table
tents and wearables and Grey Eagle will provide
equipment to support on-premise tournaments
in St. Louis County. Local champions
will compete in the national tournament.
180 has redefined energy to include all-natural
ingredients and its three flavors are now packaged
in 12-ounce cans.
It is available in Orange Citrus, Acai Berry
and Goji Berry.
180 All-Natural Energy has no artificials colors
or flavors, additives or preservatives. It is sweetened with pure beet sugar that requires less added
sugar, contains all-natural fruit juices, two grams
per serving and a full complement of B-vitamins.
It is powered by Guarana, an all-natural plant
based source of caffeine.
In addition to Kingsford Match-Light charcoal, cross-merchandising savings are offered
at various times during the summer on Jack
Link’s Beef Jerky, seafood and steak, BBQ grill
or outdoor furniture, Ritz Crackers, Johnsonville Brats, beach and fun in the sun products,
A.1. Steak sauce and La Costena products.
Bud Light Lime
Now Available in Cans
Bud Light Lime, the #1 beer introduced in
2008, celebrates its first birthday in April and is
now available in 12-ounce cans in both 12- and
18-packs.
Sales during 2008 exceeded both AnheuserBusch and Grey Eagle expectations and plans
are to build on that success in 2009.
5
Budweiser Amber Ale now
available in 12-pack bottles
Michelob Sampler
Pack Features
Wheat Beers
Budweiser American Ale was introduced
in draught last year and was a quick success
in on-premise locations. Now, the Americanstyle ale with a rich amber color, robust flavor and distinctive, hoppy finish is available
in 12-pack bottles in vibrant new packaging.
It’s carefully brewed with caramel malted
barley from America’s Heartland for a beautiful, rich amber color and sweet malt character
and dry-hopped with Cascade hops from the
Pacific Northwest for a noticeably citrus aroma.
Budweiser American Ale concept and taste
profile resonates with today’s beer drinkers. It fills
a void in the beer segment for an approachable and
affordable craft beer and its impactful graphics
help the package make a bold statement at retail.
The brand is also available in 4/6 pack
cases, 15/22-ounce case bottles and draught.
Michelob Brewing Company’s Sampler
Pack is now available year-round and the new
Spring and Summer Sampler Pack is available
in 12-packs which features all wheat style beers.
The 2009 Spring/Summer Sampler Pack
will feature Shock Top, Dunkel Weisse, and
Honey Wheat and Hop Hound.
Beer sampler pack sales continue to grow
with 2008 sales up 16%. The popularity of Michelob Brewing Company Seasonal Sampler
Pack also growing, Fall Sampler sales rose 95%.
All three new Sampler Packs supported with year-round marketing, merchandising support, in-pack flighting sheets
supplemented by an interactive web
site, www.michelobsamplerpack.com.
Flighting sheets educate consumers on
how to do a tasting, the ingredients in the
beers and the statistics for each beer. Flighting sheets also direct consumers to the website to experience an interactive Brewmaster
beer tasting with Michelob Brewmasters.
Each distinct style is perfect for sampling
with friends.
Bacardi Silver Signature
Lemonade Arrives in May
Anheuser-Busch is introducing Bacardi Silver Signature Lemonade – the first in a NEW line of flavored
malt cocktails by Bacardi Silver—to kick off the summer selling season. This new ready-to-drink lemonade
with alcohol with natural flavors provides party ready
convenience and will be available for delivery May 4.
BAC A R D I S I LV E R S i g n a t u r e L e m o n a d e i s
made with the natural flavors of lemon, guava and
mango making this hard lemonade extraordinarily
refreshing. It is an exotic twist on a classic favorite.
B a c a r d i S i g n a t u r e L e m o n a d e w i l l b e ava i l able in 6-pack clear bottles in either 6% or 4.1% ABV.
The new line will be supported with an advertising campaign
to include on-premise, national print, and Internet campaigns.
A full-line of eye-catching point-f-sale will also be provided.
Bacardi Silver had a strong year in 2008 with the
success of the Mojito line. The new Bacardi Silver
Signature cocktail line will continue to bring both convenience and exotic taste experience to consumers.
6
Popular Bud Light
Party Cruise Is back,
bigger and better
After an overwhelmingly successful
launch in 2008, the Bud Light Party Cruise
is back, bigger and better than ever for 2009.
This fully integrated promotion will
be supported with TV, radio, on-line, outdoor, print and most importantly, at retail.
A dynamic line of point-of-sale materials, including the Cruise spectacular,
our oversized cruise ship display topper and buoy spectaculars will be available to support displays all summer long.
The Bud Light Party Cruise will set sail
this fall.
Busch Light
heads for Whitewater
rafting experience
Busch Light’s active, adventurous lifestyle position comes to life with Busch
Light’s Whitewater Rafting promotion.
A full line of P.O.S. features strong whitewater rafting graphics that connects perfectly with
Busch Light’s attitude of “Play Hard. Drink Easy”.
This program also has a sweepstakes component, where consumers enter
for their chance to win a whitewater rafting adventure compliments of Busch Light.
The promotion is supported by pointof-sale materials including a take-one entry form to enter the sweepstakes for the
rafting adventure near Colorado Springs.
Displays will be supported with the whitewater raft enhancer or the dry-bag enhancer
that attaches to the side of a raft. Busch Light
Whitewater Rafting….Head for Adventure.
In their ongoing commitment to excellence, Aberdeen Golf Club, 4111 Crescent
in Eureka (www.aberdeengolf.com), is
renovating its pavilion. General Manager and Superintendent Matt O’Dell
expects the indoor/outdoor facility to be
ready May 1. Aberdeen is A-B exclusive
and recently added Tennent’s draught.
Although Hendel’s Market Cafe, 599 St.
Denis in Old Town Florissant, has only been
a restaurant since 1994, the building has a
rich and vibrant past. Started as a grocery
in 1873, by the early 1900s Hendel’s Market
prospered by offering fresh water for customer horses and penny candy to children.
Ed Bennett bought the business when Henry
and Marge Hendel retired in 1993 and Ed
Bennett’s opened Hendel’s Market Cafe.
Hendel’s Market Cafe has continued to offer fine dining and recently added a piano
bar. Ed and his son Nathan, the head chef,
have always been supportive of Grey Eagle
and Anheuser-Busch products, recently
adding Budweiser American Ale draught.
Hendel’s features the Bud Family 16-ounce
aluminum bottles for Oktoberfest, an annual street festival in Old Towne Florissant.
Huck’s, 604 Greenway Chase in Florissant, has remodeled the store and added
a beer cave . . . Cut Rate Liquor, 2162
North Waterford in Florissant, is celebrating 18 years in business . . . Cannoli’s
Restaurant, 462 Highway 67 in Florissant, has added flat screen televisions in
it’s bar area. Cannoli’s is A-B exclusive.
Pirrone’s Pizzeria, 1775 Washington in
Florissant, has an expanded dining room and
a new banquet room. It is an A-B exclusive
retailer . . . Harry Pujji has purchased BP
Food Shop, 1795 S. Florissant Road, in Florissant . . . James Wright and James Macon
have purchased the Smoke Stop, 67 North,
Ferguson . . . Mark’s Restaurant, 6827
Howdershell in Hazelwood, is advertising
Bud Light and Busch on tap on radio and is
serving a 24-ounce Budweiser . . . Berry Hill
Grey Eagle’s Matt White raised $733
for the St. Baldrick’s Foundation
to fight childen’s cancer. He was
one of many in the event held at
Helen Fitzgerald’s in Sunset Hills.
Matt, with hair at left, and, without
below with Chad Luther, David
Salls and Bob Pruett of Grey Eagle.
Golf Club, 11919 Berry Hill in Bridgeton, has
been A-B exclusive for 20 years . . . Kenny &
Laura Whitney celebrated their 30th anniversary and raised more than $6,000 for Shriners’
Hospital. They own Kenny’s Korner Bar &
Package Liquor, 2172 Chambers in Dellwood.
Gravois & Lindbergh 66, 4466 South
Lindbergh, re-opened following a fire last
year . . . Meine Field, 13 Lemay Ferry is
open for the season starting with weekend
games . . . Richie and Margie Loeffelman
retired after 38 years at Johnny’s Market,
11555 Gravois . . . the new McCormick &
Schmick’s Seafood Restaurant opened in
West County Shopping Center in Des Peres.
Arch Energy Mobile, 16509 Manchester
in Grover, has reopened and is proudly serving cold Budweiser and other A-B products
. . . Wal-Mart, at 3270 Telegraph, is now a
Super Center . . . Captain Z’s, 2874 Telegraph,
was closed for six weeks but has re-opened.
Big Bear Grill, 10017 Manchester in
Wildwood, is now serving Hop Hound Amber
Wheat on tap . . . Freddie’s Market, 9052 Big
Bend in Webster Groves, will celebrate it 40th
anniversary in April . . . Target, 1272 Towne
& Country Crossing, and Food for Less,
8020 Olive in University City are now selling beer . . . O’Charley’s, 17276 Chesterfield
Road, has added Shock Top Belgium White
and Budweiser American Ale . . . Barcelona,
34 North Central in Clayton, is now serving
Hoegaarden in bottles . . . the Columbus
Home Association, 8200 Lackland Road in
Overland, celebrated its 100th anniversary in
February . . . a new addition is under construction at Hansford’s Trainwreck Saloon, 9243
Manchester in Rock Hill . . . Jim Jenkins is the
new Manager of Petro Mart, 11900 Dorsett
in Maryland Heights. He replaces Mark Wesman who was promoted to District Manager.
Oceano Bistro, 44 North Brentwood in
Clayton, has replaced Fat Tire with Budweiser
American Ale . . . Joe White has opened JJ’s
Sports Tap at 3971 Bayless and is offering A-B
specials from 3-6 p.m. Joe also owns JP’s Corner, 11890 Gravois . . . owner Nick Leiber of
Chick N Elly’s, 122 South Central Avenue in
Eureka, has added a patio/deck with Bud Light
umbrellas, to connect the restaurant and bar.
Agostino’s, 280 Long Road, opened its
newest location in Chesterfield Valley. The
family-owned restaurant, which opened its
first location in 1967, offers an intimate dining
area, bar and outdoor patio . . . Genghis Grill,
featuring Mongolian stir fry opened its first St.
Louis location at 15829 Clayton Road in Ellisville in the Fountain Plaza Shopping Center.
Bob Peters is now the sole owner of Hessler’s Pub, 11804 Tesson Ferry Road. Bob is
proudly serving Budweiser and Budweiser
American Ale on tap . . . HotShots Sports
Bar has opened its newest location at 12664
Dorsett Road in Maryland Heights . . . 10%
of all customer’s bills in February at Sportsman’s Park, 9901 Clayton Road in Ladue,
was donated to charity . . . owners Bill and
Keith Konecnik and Jay Crooke in April are
celebrating the 7th anniversary of That One
Place Bar & Grill, 1005 Majestic, in Fenton.
A fundraiser for the Backstoppers raised
more than $19,000 at the Corner Pub &
Grill, 13645 Big Bend according to owners
Jon Fogarty and Brant Baldanza . . . KT’s
Sports Bar, 1551 Sierra Vista, celebrated
its 12th anniversary in March . . . Landshark Lager is now being served on-tap at
King Pin Lanes, 12249 Natural Bridge and
Lehmann’s Landing, 12312 Natural Bridge
in Bridgeton. . . Joe’s Pub, 490 Rue St.
Francois in Florissant, completed remodel-
Rock star Sammy Hagar and friends cut the ribbon on Sammy’s Beach Bar & Grill at Harrah’s
Casino in Maryland Heights.
ing and now proudly serves Bud, Bud Light,
Busch, Natural Light and Shock Top on tap.
Llywelyn’s Pub, 17 West Moody in
Webster Groves, is proudly serving Tennents and Copperhook on tap . . . Bud and
Bud-battered fish were served during lent at
Barrister’s, 15 North Meramec in Clayton . .
. Ozzie Smith’s at West Port Plaza, celebrated
its 20th anniversary in November . . . Bar
Louie in downtown Kirkwood has added
Copperhook, the new Red Hook seasonal
beer . . . Michelob AmberBock is now available on tap at Brother’s Bar & Grill, 16441
Village Plaza, Wildwood and Krieger’s Bar
& Grill, 1456 Big Bend Square, Twin Oaks,
has added Budweiser American Ale to the
A-B beers on tap . . . The Locker Room,
10 Paddock Hill Plaza in Florissant, now
features Bud, Bud Light, Michelob AmberBock and Budweiser American Ale on tap.
Florissant Fuel Mart, 10280 West Florissant, is now under new management and
recently held a grand re-opening . . . Walgreen’s, 5790 Lucas & Hunt Road, is offering
non-alcohol beverages such as Monster and
180 from Grey Eagle . . . Growler’s Pub,
763 Old Ballas in Creve Coeur and at 3811
South Lindbergh in Sunset Hills, has added
Budweiser American Ale to its Spring menu
. . . A-B Brewmaster George Resich paired
Michelob Craft beers and entrees during a
special dinner at Molly Darcy’s, 18 North
Meramec in Clayton . . . Poor Richard’s, 108
A Hilltop Village in Eureka, has designed its
dining room as a no-smoking area . . . EsCa-Lade Bar & Grill has opened at 7828
Olive in University City. . . a new lounge, 50Yard Line, opened at 12104 Bellefontaine.
In Memoriam
We extend our sympathy to the family
of Mark Martinovich, Chief Operating
Officer of Wallis Companies of Cuba,
Missouri., which operates convenience
stores in St. Louis County. Mr. Martinovich was 43 and is survived by
his wife Tami and their four children.
7
On a chilly winter morning, a young woman
bought milk, bread and other staples at Florissant Dairy, 2975 Patterson Road in busy Colony
Square in Florissant. When she returned to the
car, it wouldn’t start. But help was at hand.
Owner Chris Endres had jumper cables in her vehicle and, a short time
later, the young woman was on her way
home. “All in a day’s business,” said Chris.
keep records, pay a wide variety of taxes that
seem to continue going up, mop the floors and
change the light bulbs. It’s all in a day’s work.”
Florissant Dairy is open at 7 a.m. (8 a.m.
on Saturday and Sunday) until 10 p.m. (11
p.m. Friday and Saturday and 9 p.m. on Sunday) year around. “We kid each other that
we don’t have holidays and we put in a lot
of hours each week,” Chris said, “That’s difficult at times but it’s wonderful to serve the
customers. Many live nearby and we’re on a
busy street that generates a lot of store traffic.”
Beer accounts for about one-third of all
store sales and Anheuser-Busch beers are
by far the most popular. “Our customers
want Bud Light, Busch, Budweiser and all
the A-B beers,” Chris said. “They know they
are buying quality products and that most
of them are brewed in here in St. Louis.”
“We get great service from Todd Hunter, our Sales Representative,” Chris said.
“He goes out of his way to make sure we
have what our customers are buying.”
Customer Service
is all-important at
Florissant Dairy
Customer satisfaction is a way of life
for Chris and her husband and for her sister
and brother-in-law, Loretta and Mark Dwyre who comprise the workforce at the store.
During two recent prolonged electrical
outages due to weather, Florissant Dairy was
open even if Chris and her family had to use
flashlights. “I remember dumping a lot of
melting ice cream even after we gave away
as much frozen food as we could,” she said.
“But we were there to serve the customers.”
The store carries a large selection of food,
beverage and other items, many of which
are normally not available in convenience
Chris Endres has owned Florissant Dairy for five
years. She says customer service is vital for small
businesses.
Owning a small business is always challenging but even more so these days. “Small
business owners do everything themselves,”
Chris said. “We order the products, sell, them,
Loretta Dwyre prepares to wait on a customer at
Florissant Dairy.
stores. “We had basil for one customer and
yeast for another,” Loretta said. “They were
surprised that we had them. Unfortunately we couldn’t help a man who asked for
ping-pong balls,” Loretta said with a smile.
The location has been a convenience/grocery
store for more than 20 years. “Kids came to the
store for candy 20 years ago and now we see
their children looking at the candy,” Chris said.