Spring/Summer 2011 Grey Eagle Now Sells Stella Artois

Spring/Summer 2011
Grey Eagle Now Sells
Stella Artois and Beck’s
Premium Beers
Grey Eagle is now selling two of the bestknown beers in the world.
Grey Eagle and other area Anheuser-Busch
wholesalers now distribute Stella Artois and
Beck’s brands that are part of the AnheuserBusch InBev company according to Grey Eagle
President and CEO David Stokes.
“We are excited about the growth potential
for these two brands and are pleased to now carry
the full portfolio of products from our partner
Anheuser-Busch InBev,” said David Stokes.
Mr. Stokes said Grey Eagle has tried to acquire
the two brands since the creation of AnheuserBusch InBev in 2008. Recent negotiations have
successfully brought the brands to AnheuserBusch wholesalers in the greater St. Louis area.
Stella Artois is a high-end European Import
and a classic Belgian lager, golden in color with
exceptional clarity and a spicy hop character. It is
brewed using only the finest natural ingredients
– water, barley malt, hops, non-malted grains
and Stella Artois’ unique yeast strain – a muchcherished secret.
In Belgium, every beer has its own unique
glass designed to highlight the brand’s special
flavor, and Stella Artois is no exception. The Stella
Artois chalice glass is designed to ensure that the
head foams perfectly and the aroma is preserved.
A “chalice cup” can will soon be available.
Stella Artois was originally brewed as a special
holiday beer. It was christened Stella, which is
Latin for “star.” The beer was so well received
that it became available throughout the year. A
protected historical site, the modern Stella Artois
brewery, still located in Leuven, was constructed
in 2004.
Beck’s is a premium German pilsner, golden in
color, with a robust, distinctive full-bodied taste,
a fresh “hoppy” bouquet and a rich, full head. It
will soon be available in 20-bottle cases.
In 1873, three entrepreneurs in Bremen,
Germany, shared a vision for creating exceptional
beer only from the finest ingredients. The Beck’s
recipe has not changed and is still made with the
same unique ingredients.
Brewed in Bremen, Germany, Beck’s is made
in accordance with the “Reinheitsgebot,” the
German Purity Law of 1516. It is brewed using
only top-grade barley, hand-selected hops from
the Bavarian Hallertau region, fresh glacier
water and Beck’s exclusive strain of yeast that’s
been cultured and cultivated for generations.
Also available are Beck’s Light, Beck’s Dark,
Beck’s Oktoberfest and Beck’s Non-Alcoholic.
Grey Eagle Expands into Franklin, Gasconade Counties
Grey Eagle Distributors, which sells and
services Anheuser-Busch products and other
premium beverages, has expanded its service
area west to include most of Franklin and
Gasconade counties, the first expansion in the
company’s 48-year history according to David
M. Stokes, President and CEO of the company..
Grey Eagle has added approximately 180
retail accounts in the two counties in areas south
of the Missouri River. The area includes major
towns including Washington, Union, Villa Ridge
and Hermann.
Grey Eagle and Krey Distributing Company
of St. Peters jointly purchased Missouri Eagle
Distributors. Krey now serves the areas once
served by Missouri Eagle north of the Missouri
River in Warren and Montgomery counties.
Many Missouri Eagle employees were offered
positions at Grey Eagle and Krey and a good
portion of those employees accepted the new
positions.
“We have integrated our new employees into
our company and have established delivery and
sales routes in Franklin and Gasconade counties,”
Mr. Stokes said. “We are striving for a smooth
transition in these counties and we are dedicated
to helping our retailers grow Anheuser-Busch and
beverages sales.
“Missouri Eagle did a great job supporting
both the retail accounts and the community and
we intend to maintain that strong tradition,” Mr.
Stokes said. “We are pleased to be able to meet
the needs of our new retailers and welcome them
into our Grey Eagle family.”
Sales, Marketing and Operations Announce Promotions, Appointments
Sean Patton has been promoted to Retail
Sales Manager – Merchandising & Grocery. He
started at Grey Eagle in 2002 and most recently
served as Area Sales Manager.
Matt Heiligenstein has been appointed Retail
Sales Manager – Space Planning and C-Stores.
A Grey Eagle employee since 1997, Matt has
also served as a Sales Representative and most
recently was Shelf-Space Manager.
Brian Tate has been promoted to Area Sales
Manager – On-Premise. He started work at Grey
Eagle in 1993 as a Sales Assistant and most
recently was Pro-Sell Area Manager.
Steve Sickmeier joins Grey Eagle as a Sales
Representative from Missouri Eagle Distributors
where he was a Sales Representative for 12 years.
Also joining the company as Sales Representative
is Dan Cox who most recently was employed by
an Anheuser-Busch wholesaler in Georgia.
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Bart Barylski, Jason Noel, Mike Dolan and
Todd Chapman have been appointed Sales
Representatives, being promoted from Sales
Assistants. Bart joined the Merchandising
department in 2006 before serving as a
Contemporary Marketing Team member. Jason
has been employed with Grey Eagle since 2008.
Mike joined the company in the Merchandising
Department in 2008. Todd joined Grey Eagle in
2010 in Merchandising.
Doug Yocco joined the company as a NonAlcohol Sales Representative. Most recently he was
Mobile Marketing Specialist for Anheuser-Busch.
Brian English was named Brand Development
Coordinator for Grey Eagle and will focus on the
recently acquired Stella Artois and Becks imported
brands. He had been in Anheuser-Busch’s
Customer Relationship Group.
Gary Mason, Senior Graphics Coordinate, has
been promoted to Space Planning Coordinator
from Senior Graphics Coordinator. He joined
Grey Eagle in 2004. Matt White, most recently
Marketing Coordinator, has been appointed
Graphics Coordinator. He has been with Grey
Eagle since 2006.
Derek Goodman has been appointed to Senior
Merchandiser. He has been with Grey Eagle since
2007 as a Merchandiser and most recently as
Operations Assistant in the warehouse.
Patrick Goodwin and Kevin Nemec have been
appointed Merchandising Coordinator positions.
Both have been with Grey Eagle since 2007.
Patrick most recently was a Sales Assistant and
Kevin was promoted from Senior Merchandiser.
Jason Hagedorn, Sarah Gabauer and Jim
Roesslein have been promoted to Sales Assistants.
Most recently, Jason was a Merchandising
(Continued on Page 3)
Sean Patton
Matt Heiligenstein
Brian Tate
Jason Noel
Steve Sickmeier
Jason Hagedorn
Gary Mason
Dan Cox
Brian English
Kevin Nemec
Matt White
Patrick Goodwin
Todd Chapman
Mike Dolan
Keith “Doc” Kuschel
Sarah Gabauer
Jim Roesslein
Steve Jaquin
Bart Barylski
Doug Yucco
Dean Oakley
Russell Helmig
Bob Lakowski
Jon Rode
Todd Tribout
Joe Garger
Derek Goodman
David Grafrath
Justin Guarino
Sarah Panzau to Speak in St. Louis County High Schools
Sarah Panzau
Sarah Panzau, a member of Anheuser-Busch’s
Corporate Social Responsibility Speakers’ Bureau,
will appear at three St. Louis County High Schools
in April. She will talk with students about making
good choices including not drinking and driving.
She is scheduled to be at Vianney High School
and Ursuline Academy in Kirkwood on April 20
and will speak twice at Marquette High School in
the Rockwood School District on April 27. Her
presentation is titled Living Proof.
Sarah grew up in Belleville, Ill., and fell in
love with the sport of volleyball the first time she
picked up a ball in sixth grade. From there, Sarah
blossomed into a star player on several select club
teams, was a three-year starter for her high school
squad. In college, Sarah earned Freshman of the
Year honors and was named to the National Junior
College Athletic Association All-America team
as an outside hitter.
In 2003, Sarah decided to drive home drunk,
missed a highway exit and rolled her car four
times. Without a seat belt, she was ejected
through the rear window of her car, her left arm
was torn from her body and she was thrown onto
the roadway.
A year after the crash that cost Sarah her left
arm – and nearly cost Sarah her life – she began
to speak to students in her home state of Illinois
about the poor decisions that led to her crash.
Sarah became a member of the Anheuser-Busch
Speakers Bureau and after a year and a half of
speaking regionally in the Midwest, she began
to speak nationally in 2005.
A-B, Grey Eagle and Retailers Fight Against Underage Drinking, Drunk Driving
Grey Eagle is again providing AnheuserBusch materials to help all retailers follow laws
aimed at underage drinking and drunk driving.
April is Alcohol Awareness Month across the
nation.
Grey Eagle is providing both on-and offpremise retailers with a variety of We I.D.
materials that enable servers to identify and
discourage alcohol consumption by those
younger than 21-years old.
Among those are We I.D. door stickers,
cooler stickers and an Alert Cab brochure and
back bar sign.
Alert Cab in the St. Louis city and county is
provided by Laclede Cab Company and expenses
are shared by Laclede, Anheuser-Busch, Lohr
Distributing Company in St. Louis city and Grey
Eagle in St. Louis County.
There is no charge for patrons who use the
service. Participating retail customers and their
employees have a confidential phone number to
call when a ride home is needed.
Also included in the materials is a 2011
driver’s license book that shows samples of
licenses in all 50 states, all Canadian provinces
and all U.S. territories such as Guam. The book
shows official state licenses and under age 21
licenses if states issue them.
Announcements . . .
Continued from Page 2)
Coordinator, Sarah was a member of the
Contemporary Marketing Team and Jim was
Senior Merchandiser.
Jon Rode joined Grey Eagle as a Sales
Assistant – Off-Premise. He recently served in
the U.S. Marines.
Several others from Missouri Eagle
Distributors have joined Grey Eagle. They
include Keith “Doc” Kuschel was named Senior
Merchandiser. He has 25 years experience with
Anheuser-Busch products. Dean Oakley, with
six years experience at Missouri Eagle, is now
a Coil Cleaner. Russell Helmig, at Missouri
Eagle for three years, is a POS Merchandiser.
David Grafrath and Steve Jaquin. driver/
warehouseman, also joined Grey Eagle from
Missouri Eagle.
Justin Guarino, a casual driver for Grey
Eagle since 2001, is now a full-time driver.
In Operations, Joe Garger has been appointed
Operations Supervisor – Night Loading. Most
recently he had been Operations Assistant
- Routing. Bob Lakowski, returned to Grey
Eagle as Operations Assistant – Routing. He
previously worked in Sales and Marketing.
Todd Tribout has been appointed Operations
Assistant – Loading. He has worked in the
warehouse at Grey Eagle since last year.
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(Above) Firefighters and Police Officers box in
the 24th annual Budweiser Guns ‘N Hoses on
Thanksgiving Eve of last year. (Left) David Stokes,
center, assisted Jerry Clinton present a check for
$302,864 to The BackStoppers. Clinton is Executive Director of the St. Louis Guns ‘N Hoses Boxing
Association and Stokes is President and CEO of
title sponsor Grey Eagle Distributors.
Budweiser Guns ‘N Hoses raises $302,864 for Backstoppers
Officials of the St. Louis Guns ‘N Hoses
Boxing Association presented a check for
$302,864.33 to The BackStoppers Dec. 22 at the
St. Louis County Library.
The check is the proceeds of the 24th annual
Budweiser Guns ‘N Hoses boxing show Nov.
24 of last year at Scottrade Center. The event
drew an enthusiastic crowd of 16,212 to watch
17 matches between teams of area police officers and firefighters who won the team trophy
9-8. The crowd also observed boxing’s traditional “10-Count” to honor five public servants
who lost their lives in the line of duty between
Thanksgiving of 2009 and 2010.
The 2009 event raised more than $274,000.
Jerry Clinton, the association’s executive director, presented the check to The BackStoppers’
executive director Ron Battelle as area police and
fire officials looked on.
“The St. Louis region has again stepped up
to support The BackStoppers when the need is
the greatest,” said Clinton. “During the holiday
season of giving and sharing, we are pleased to
continue our long-standing efforts on behalf of
The BackStoppers and the families of those who
give their lives protecting our lives and property,”
Clinton said.
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Also present were David Stokes, President and
CEO of Grey Eagle Distributors, title sponsor of
the event; Ring of Champion sponsors, members
of the Budweiser Guns ‘N Hoses committee; and
association officials Jack Martorelli, Steve Holley
and Jim Hubbard.
This year’s Budweiser Guns ‘N Hoses proceeds bring total contributions to more than $3.2
million since the event was first held in 1987.
Ten St. Louis corporations and organizations
made generous contributions and were recognized
as Ring of Champions sponsors. They were The
Boeing Company, Marc Bulger Foundation,
Clayco, Dave Mungenast Motorsports, Dave
Sinclair Ford, Enterprise Rent-A-Car, J.D. Streett
Company, Sam’s Club, Servpro and the Bank of
Washington (MO).
In addition, Anheuser-Busch announced at the
event that an additional $77,508 is being contributed to The BackStoppers. The donation includes
$50,000 from the Anheuser-Busch Foundation and
proceeds from the sale of “Hometown Heroes”
badges at bars and restaurants and wholesalers’
donations from sales of Budweiser products.
The BackStoppers is a 3,000-member organization of St. Louis-area citizens, who provide
immediate and long-term financial support to
Matt White (center) of Grey Eagle had his head shaved during the annual St.
Baldrick’s fundraiser held in March at Helen Fitzgerald’s in Sunset Hills. The
event raised $298,000. From left are Grey Eagle employees Josh Gehner, Chad
Luther, Matt White, Frank Roach and Brian Tate.
families of police officers, firefighters and emergency medical personnel who lose their lives in
the line of duty.
Since the 2009 Budweiser Guns ‘N Hoses,
five law enforcement officers died in the line of
duty and were honored during Budweiser Guns
‘N Hoses as part of boxing’s ceremonial “TenCount.”
They were Corporal Dennis Engelhard of the
Missouri Highway Patrol, Office David Haynes
of the St. Louis Metropolitan Police Department,
Hawk Point (MO) Police Chief Paul Fricke, Sgt.
Joe Schuengel of the Missouri Highway Patrol
and Officer Vernon Seals of the Truesdale (MO)
Police Department..
The BackStoppers cover St. Louis City; St.
Louis, St. Charles, Jefferson, Ste. Genevieve,
Perry, Cape Girardeau, Franklin, St. Francois,
Lincoln, Pike, Warren and Washington counties
in Missouri; and St. Clair, Madison, Monroe.
Bond and Clinton counties in Illinois. BackStoppers also cover members of Troop C of the
Missouri Highway Patrol and District 11 of the
Illinois State Police.
Becky Maassen and Joel Epley were the St. Louis County winners in the March
to the Championship “basketball game” finals at Helen Fitzgerald’s. They won
a trip to Las Vegas in April to compete in the national MTTC finals held at the
Hard Rock Hotel.
Kevin Harvick Drives
Budweiser Car in
NASCAR’s Sprint Cup
Budweiser Racing is ushering in a new era
with its exciting partnership with Kevin Harvick
in the #29 Chevrolet and Richard Childress
Racing in NASCAR racing. With Harvick in
contention for this year’s championship, this is
sure to be a winning combination for Budweiser
sales.
The all-new Kevin Harvick # 29 point-of-sale
materials feature a fresh, contemporary design
that encourages consumers to “Grab Some Buds”
before they enjoy the race.
Harvick recently won consecutive Sprint
Cup races when was first across the finish line
in NASCAR races in Fontana, California and
Martinsville, Virginia.
The Cardinals and Budweiser—That’s a Winner!
The great American pastime deserves an epic
program that only The Great American Lager
could deliver. And in 2011, Budweiser is back
as the Official Beer of Major League Baseball.
In St. Louis, Cardinal Nation puts three
million fans a year in Busch Stadium and adult
fans buy a lot of the King of Beers.
As part of Budweiser’s Official Beer
sponsorship, each league city has team-specific
logos and stadium photography give a customfeel in each market. Fan photography and the
new themeline “Grab Some Buds” spotlight the
camaraderie of the game.
Unique pieces like the batting cage display
enhancer and the stadium 5-case bin display
make it easy to build a traffic-stopping display in
the beer aisle. Extensive point-of-sale items and
signmaking make the program fit the needs of each
retail customer.
Alexander Keith’s Beers
Added by Grey Eagle
TILT Adds New Flavors
Alexander Keith’s craft beer and ales will
soon be available from Grey Eagle. While new
to St. Louis and the United States, Alexander
Keith’s traces its heritage back to 1820 when
Keith, fresh from completing a brewer’s
apprenticeship in Scotland, founded his brewery
in Halifax.
The brewery’s brands are Nova Scotia Style
Lager, Nova Scotia Style Pale Ale and Nova
Scotia Style Brown Ale and are brewed with the
finest ingredients, maintaining an unwavering
commitment to Keith’s heritage, and adhering
to a personal dedication to quality. The brands
are supported by a large number of point-of-sale
materials.
TILT, a flavored malt beverage, has added
Watermelon and a new Pina Colada flavor will
be available May 9.
TILT has grown 54% since mid-2010 and the
new flavors capitalize on that momentum. The
new flavors enhance the current TILT portfolio
that includes Tropical Punch, Blue Raspberry,
Lime and
Grape. All
TILT products
are packaged
in 24-ounce
cans in 15 can
cases.
T I L T
Watermelon
w
a
s
introduced
earlier this
year and the
watermelon
flavor has
grown an astounding 468% in the past 18 months.
TILT Pina Colada is the first Pina Colada
flavored product in the progressive malt beverage
category. It has the sweet tropical signature flavor
of pina colada.
All of the products prominently display
the phrase “Contains Alcohol” to remind adult
consumers to enjoy TILT responsibly.
Grey Eagle Now Selling
Xing Green Tea
Grey Eagle is now marketing and selling
Xingtea, an all-natural, premium green tea made
with pure cane sugar or honey according to Bob
Bush, Sales Director for non-alcohol beverages
at the company.
Green tea represents almost one-third of the
total ready-to-drink tea category and most grown
in green tea last year was driven by Xingtea’s
expansion into more states. It is available in
ginseng and honey, mango and honey, blueberry,
pomegranate, tea and lemonade, plain tea, sweet
tea, cherry and sugar-free with mango. It is
packaged in 23.5-ounce cans and has 60 calories
per serving with 16 grams of sugar, both below
its primary competition.
Xingtea is unique in the category as the entire
line is green teas that are believed to be helpful
people with significant medical problems.
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Michelob Ultra Offers
Golf Balls in 6-Pack
Heroes Are Focus
Of Budweiser July 4
Golfers will be lining up to buy Michelob
ULTRA Golfer’s Ultimate 6-Packs that
includes a sleeve of Bridgestone e6 golf balls,
which were featured as Golf Digest’s 2010
“Hot Ball.”
The 6-Packs will be available starting May
23 and the package will include 5 Michelob
Ultras in slimline cans and the sleeve of balls
where the sixth can would be located. The
special promotion will cover the Father’s
Day holiday and the Michelob Ultra golfer’s
6-Pack will make a perfect gift for the golfing
father.
Golf-themed point-of-sale materials will
be available including a display bin that
makes it easy to feature the Michelob ULTRA
Golfer’s Ultimate 6-pack and thematic golf
18-pack or 12-pack packaging.
With Michelob ULTRA being synonymous
with golf, it makes these the must-have multipacks for golfers and golf lovers.
Budweiser will break out the red, white
and blue to show the patriotic spirit for the
4th of July holiday.
All 12- and 16-ounce cans will be
converted to a patriotic themed graphics
design and 24-can suitcases and 30 packs
will be converted to patriotic secondary
graphics.
Budweiser’s July 4 point-of-sale and
sign making features a cents-per-case
donation to Folds of Honor, a militaryfocused foundation that provides educational
scholarships for children and spouses of
military service men and women killed or
disabled while serving our great nation.
In on-premise accounts, Budweiser
consumers can show their colors with
“Badges” posted in the account and consumer
donations to Folds of Honor.
“Three Amigos” Unite
for Cinco de Mayo
Anheuser-Busch’s three amigos are banding
together for an April Ambush in preparation for
Cinco de Mayo celebrations on May 5.
Bud Light Lime, Landshark and Budweiser
Select 55 will receive special attention during
April with tri-branded displays and fun, festive
Cinco de Mayo point-of-sale materials.
The three amigos even have nicknames for
their promotions with Bud Light lime becoming
Cinco de Limo, Select becomes Select Cinco
Cinco and Landshark reminds consumers that
Cinco de Mayo starts with a fin.
Busch Light Now Has
Thermal Cans
Busch Light is now available in thermochromic
cans with a label that turns blue when the beer
is chilled to perfection, 48 degrees. “Ice Cold
Easy” is the brand’s new tagline.
The new can label design from Busch Light
is coupled with impactful point-of-sale, display
enhancers, print ads, bus shelter and out-ofhome creative advertising to excite customers
and retailers.
Bacardi Silver has new Packaging, Party Pack
Bacardi Silver will soon be available
in striking new packaging featuring a bold
sophisticated style and bright colors of updated
graphics that are sure to catch customers’
attention.
New packaging design is more contemporary,
and better fits the iconic status of the Bacardi
brand. It will be available in late May.
In addition, a new Bacardi Silver Party Pack
(12-Pack) features the top 3 Bacardi Silver flavors
- Mojito, Sangria, and Raz. With these exciting
flavors, the Party Pack is just the thing to get the
party started. Sales to retail customers begin in
early June.
Mojito, the most popular flavor, is also
available in a 12-pack beginning in early May.
Raspberry Propels Shock Top Momentum
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Anheuser-Busch’s Shock Top Brewing Co.
has introduced a brand new wheat ale that brings
a whole lot of flavor to the category.
Shock Top Raspberry Wheat is a traditional
Belgian-Style wheat ale brewed with wild
raspberry essence and hand-selected hops,
resulting in a refreshing and wildly smooth beer
that is distinctly Shock Top. This new brew will
satisfy your consumers’ senses and desire for
variety in the wheat beer category. In addition,
the brand is now available in 22-ounce bottles.
The Shock Top brand is one of the fastestgrowing beers in the segment with 2011 sales up
40% following an increase last year of 24%.
In addition to adding the new flavor, Shock
Top has new, eye-catching sign-making
templates for both the on-premise and offpremise, new tap handles, print ads and a digital
Grey Eagle’s Shock Top car is used to promote
the brand in the retail trade.
Grey Eagle Salutes New Retailers in Franklin, Gasconade Counties
As Grey Eagle expands its service area, it
is finding a strong cadre of retail customers in
Franklin and Gasconade counties dedicated to
meeting the needs of their customers.
Leonard and Shiela Vogelgesang own Wayside
Liquors in Villa Ridge and Catawissa.
Leonard and Sheila Vogelgesang have
owned Wayside Liquors since 1984 and the
convenience store sells everything from bread
and beer to motor oil, lottery tickets and gasoline.
And they sell fish bait from the store at 3302
Highway 100 in Villa Ridge.
“We sell everything our customers need
or want,” said Sheila Vogelgesang who began
working at the store in 1976. “We consider
ourselves a one-stop shop and Leonard and I
really enjoy talking with our customers.”
Leonard drove a tractor-trailer truck for the
United Parcel Service in Earth City before retir-
children, Brent Kluesner and Michelle Kluesner
Hoerstkamp. The South Point location is the
newest Fas-Trip convenience store. Of the seven
locations, six are in Grey Eagle’s service area.
With a slogan of “More than
just a Fast Trip,” the stores
sells gasoline, food, wine,
liquor and beer and a large
variety of other merchandise.
“Our South Point location
is Fas-Trip’s newest and the
largest at 5,000 square-feet,”
said Michelle. “Because the
City of Washington is moving in
our direction, we are confident
t h at t h e s t o re i s l o cat ed
where it will be even more
successful in years to come.”
On a recent day, a large
number of Shamrocks for
Dystrophy were displayed as
Fas-Trip participated in the
annual Muscular Dystrophy
Association fundraiser. “We
are very involved in community events and many
charities rely on our support. We learned the
value of that from our parents,” Michelle said.
Many years ago, the bar at Simon’s on the
Waterfront housed Hermann High School.
Although Hermann is now much larger, Steve and
Linda Simon wanted to preserve history in the
Missouri River town that has become a must-visit
for tourists from throughout the world.
“When we bought the business ten years ago,
we knew it would be the type of business to draw
local customers throughout the year but would
have the advantage of attracting tourists from late
Spring through Summer and Octoberfest,” Steve
Michelle Kluesner Hoerstkamp (left) and her mother Karen Kluesner co-own seven Fas-Trip locations
with Michelle’s brother Brent Kluesner.
ing in 1997. The Vogelgesangs are the parents
of four children and their only daughter, Janet,
operates a second Wayside location in Catawissa
that was built and opened in 2006.
In addition of Leonard and Sheila, Wayside
Liquors has 11 full- and part-time employees in
the 4,000 square-feet market.
There is a marble inset on the exterior wall
of the Fas-Trip store at 4700 South Point Road
in Washington. It is engraved “In Memory of
Bill Kluesner - 2003.”
The Fas-Trip stores were started by the late
Mr. Kluesner and today seven Fas-Trip locations
are operated by Bill’s wife Karen and their
said. “We did some remodeling when we
purchased it, separating the restaurant and bar,
but we didn’t want to make changes that would
detract from the historic nature of the riverfront.”
Located less than a block from the Missouri
River at 4 Schiller Street, the restaurant is known
for the quality of the food and service. Popular
entrees include charbroiled shrimp, prime rib,
slow-smoked barbecue, German foods and several
types of fish.
Much of the menu is similar to that served at
River’s Edge, a restaurant on the Gasconade River
that the Simons have owned for 22 years.
Although Hermann is known for the wineries
that surround it, Simon’s on the Waterfront sells
more beer than wine and a majority of it is from
Anheuser-Busch.
Steve and Linda Simon own Simon’s on the
Waterfront in Hermann.
If you are riding Amtrak, the train stops near
Marquart’s Landing at 300 West Front Street in
Washington. If you are driving, there’s plenty of
on-street parking. And if you came to look at the
Missouri River, well, it’s just across the street.
Rick Marquart may have a perfect location
in Washington. His restaurant and bar is in the
historic downtown Washington area. You will
likely meet people you know when you arrive
and, if not, you’ll make new friends before you
leave. And if you want you can watch sports,
there are 18 flat-screen televisions in the bar or
on the outdoor patio that is a favorite spot during
warm weather.
“We bought the business eight years ago
and made a lot of changes when we bought it,
remodeling and upgrading things,” Rick said.
“The building itself goes back to 1855 and was
once a hotel so it is very versatile. We have an
upstairs bar and a large room for private parties.”
Rick and General Manager Alan Breid say
that Marquart’s Landing’s signature item is
pizza. The menu is large and includes steaks,
shrimp, salads, specialty sandwiches, salads and
appetizers.
When asked about beer sales, Rick says that
Anheuser-Busch products are the best selling.
“When I walk out to the patio during the summer,
I see a lot of people watching Cardinals games.
enjoying one of Mike Shannon’s frosty ones.”
Rick Marquart in Marquart’s Landing in Washington.
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We’ll bet there were plenty of AnheuserBusch products being served March 4 when
River City Casino, 7777 River City Casino
Boulevard in South County, celebrated its first
anniversary. . . Grey Eagle is sponsoring the
Budweiser Bowler of the Month at Town and
County Lanes, 603 Alberta Lane in Washington.
The award winner receives a gift pack and his
or her name on a recognition board.
The owners of the American Bounty
restaurant, 430 West Front Street, Washington
are turning its patio into a beer garden and using
Anheuser-Busch point-of-sale materials to draw
customer attention.
The Twisted Bull, at 3924 Lemay Ferry in
South County, opened its doors this March and
will have live entertainment with a Country
flavor. Lasso your friends and go ride the
mechanical bull!
put Goose Island Honkers Ale on tap . . . Play a
round at Aberdeen Golf Club in Eureka and now
players can order a Stella Artois on tap which has
been added to the draft selection.
Larry’s Tavern, 16833 Manchester Road in
Wildwood recently celebrated its 40th Anniversary
. . . Tee’s Golf Grill, 103 Chesterfield Valley Drive,
held its grand opening in February and features
PGA Tour golf simulators.
PF Chang’s, 1295 Chesterfield Parkway,
hosted a beer and food tasting with Landshark,
Kirin, Stella Artois, Hoegaarden, Shock Top and
Leffe.
Island Bar, 14560 Manchester Road in
Ballwin, added Goose Island 312 to their draft
offerings . . . Senoritas Pique Mexican restaurant
has opened at 3730 S. Lindbergh in Sunset Hills
and is open for lunch and dinner with AnheuserBusch happy hour specials.
St. Patrick’s Day was observed in many accounts this year including Frailey’s Pub and Grill, Manchester at Clarkson in Ellisville.
Quail Creek Golf Club, 6022 Wells in South
Council, celebrates its 25th Anniversary in
2011. Check their website or visit the pro shop
for anniversary specials and events throughout
the year . . . GH Malone’s, 8742 Watson Road,
recently put Michelob Golden Draft Light on tap
. . . Congratulations to TJ’s Wings, 550 Vance
Rd. in Valley Park, which recently celebrated its
14th anniversary.
The Corner Pub & Grill, 13645 Big Bend
and 15824 Fountains Plaza Drive in Chesterfield
raised over $62,000 between their two locations
for The BackStoppers. The restaurant recently
Rich & Charlie’s, 108 Hilltop Village in
Eureka recently added Shock Top on draught .
. . the Valley Park Lions Club has re-opened at
a new location, 1001 St. Louis Avenue in Valley
Park. The club is A-B exclusive.
Lester’s, 9904 Clayton Road in Ladue, has
replaced a competitive brand with Goose island
Seasonal draft . . . Westborough County Club,
631 South Berry Road in Webster Groves, now
has Bass Draught on tap.
St. Louis Sports Zone, 113 Kenrick Plaza
in Shrewsbury, now offers Michelob Golden
Draught . . . The Brewhouse, 12525 Bennington,
celebrated its 28th anniversary in February and
featured Anheuser- Busch specials.
The Penalty Box, 11453 St. Charles Rock
Road in Bridgeton, celebrated its 7th anniversary
in February and featured Budweiser family
bucket specials . . . Maryland Yards, 2033
Dorsett Village Center in Maryland Heights, now
features Rolling Rock on tap and is having great
success with their weekly specials . . . Ballard’s,
23 Flower Valley in Florissant, is expanding.
Cugino’s Italian Grill and Bar, 1595 N.
Lindbergh in Florissant, is now open for lunch
every day and is A-B draft exclusive . . . Joe
Momma’s, 27 Florissant Oaks, celebrated its first
anniversary in February.
TR Gator’s recently celebrated its third
anniversary at 2778 North Lindbergh . . .
Cannoli’s Restaurant, 462 North Lindbergh in
Florissant, recently added draught taps and is
A-B draught exclusive.
Mattingly’s, 8108 N. Lindbergh recently
expanded . . . Glen Echo Country Club, 3401
Lucas and Hunt Road, expanded its bar into
McGrew’s Pub.
In St. Ann, Ellen Vietor of Ellen’s Bar, 10118
St. Charles Rock Road in St. Ann, celebrates 30
years in the bar business with a party on Saturday,
April 9 and BS Bar and Grill, 10471 St. Charles
Rock Road celebrated its fourth anniversary.
Energy Express has opened a great new
location at 13970 Manchester in Ballwin with a
beer cave and an extensive line of fine AnheuserBusch products . . . M & R Oil, 4207 Jennings
Station Road, has almost completed remodeling
and expanding to double the size.
Petro Mart, 4317 Butler Hill has remodeled
and expanded its beer selection . . . Sam’s
Liquor and Convenience, 250 Kingston in South
County, had it’s grand opening in January . . .
U-Gas, 9765 Mackenzie, will feature its Hot Dog
Wagon April 22-23.
Discount Liquors at 653 Big Bend in
Ballwin, celebrated its fourth anniversary in
March . . . Shop-N-Save, 500 Highway 50 in
Union held a Customer Appreciation Day in
early April . . . T’S Liquor Lane, 49 Silo Lane
in Union, held a Michelob Golden Light draught
sampling in March.
Walmart, 131 Eureka Town Center, holds
a Grand Re-Opening in early June . . . Bud’s
Market, 312 E Osage in Pacific is opening a
beer cave soon . . . Cut Rate Liquors, 2162 N
Waterford in Florissant, will celebrate 20 years
in business in May.