Budweiser Samples Half Million during Focus on Brand

Fall/Winter 2010
Budweiser Samples
Half Million during
Focus on Brand
More than a half million people sampled
Budweiser during a three-week period in
September and October highlighted by a National
Happy Hour on September 29. The concentration
on Budweiser
kicked off a special
emphasis on the
“Great American
Lager” that will
continue in months
ahead.
The samplings
were intended to
re-introduce the
famous Budweiser
beer to a generation
of contemporary
young adults who
also consider
craft beers as an
alternative to
brands such as
Budweiser that
have a centuriesold tradition of quality, consistency and taste.
No other brands can boast the brewing process
that provides the perfect combination of flavor
and refreshment.
Introduced to the United States in 1876,
Budweiser uses Beechwood aging to achieve it
world-class taste, a taste that has won brewing
honors around the world.
The famous Budweiser Clydesdales have
appeared in person throughout the United States
and many of them are housed in St. Louis and
at a breeding farm in central Missouri. The
Clydesdales have also appeared in time-tested
commercials including the Holiday/Christmas
commercial another with the Clydedales kneeling
before the destroyed 9/11 World Trade Center site.
Budweiser advertising campaigns have won
major awards from Ed McMahon’s “Pick-A-Pair”
to the “Bud-Weis-er” Frogs, lizards Louie and
Frankie, the “Whassup” guys and today’s “Grab
Some Buds.”
Budweiser also invest heavily in sports
marketing. It has been an Olympic supporter
since 1984, is was the “Official International
Beer” sponsor of the Beijing 2008 Olympic Games
and was the “Official Beer” of the recent 2010
FIFA World Cup in South Africa. Other sports
sponsorships include Major League Baseball
(including 26 domestic teams), 28 National
Football League teams, Major League Soccer,
the Ryder Cup, the National Hot Rod Association
(NHRA), the U.S. and Mexican National Soccer
Teams and major boxing events.
Capitalizing on the Band of Buds advertising,
Budweiser is the largest selling premium beer in
the nation and ranks second only to Budweiser
Light in volume in the United States.
BusinessWeek and research firm Interbrand
recently released their 11th-annual “Best of
Global Brands” list. Budweiser was by far the
highest ranking beer brand on the list, more than
50 spots ahead of its nearest industry competitor.
Rankings were calculated by examining the value
of earnings the brand is expected to generate in
the future.
“Budweiser put St. Louis on top of the brewing
world,” said David Stokes, President and CEO
of Grey Eagle. “We proudly represent one of the
top consumer brands in the world to our retail
customers and consumers in St. Louis County.”
Grey Eagle Updates
Website, Adds
Facebook And Twitter
Grey Eagle’s website, www.greyeagle.
com, has been updated to provide a local
emphasis on the company’s activities,
promotions, photographs and contact
information.
Shawn Freeman, Marketing Director,
said a major new feature of the website is
a contest page that lets beer drinkers earn
prizes such as beer for a year or parties for
the winner and friends.
“We want to make sure the site is
interactive so consumers can be a part of our
Grey Eagle community,” said Mr. Freeman.
“The new contest area compliments the
other pages which describe Grey Eagle,
the products we offer, a daily listing of
promotions at retail locations, new brands,
(Continued on page 4)
Budweiser Guns ‘N Hoses, A-B Promotions
Raise Funds for The BackStoppers
Police Officers and Firefighters rank
among the top most dangerous occupations.
Those whose job is to protect citizen lives and
property expect to go home at night and most
do. Unfortunately, some
can’t because they have
died in the line of duty.
That’s when The
BackStoppers step in to
assist the families they
leave behind.
And behind The
BackStoppers stand members of the St. Louis
Guns ‘N Hoses Boxing Association which
presents the annual Budweiser Guns ‘N
Hoses boxing event to be held this year on
Thanksgiving Eve, November 24 at 7 p.m.
at Scottrade Center. Last year’s show raised
$274,000 bring the 23 year total to $3 million.
(Continued on page 4)
Scott Drysdale
Robyn Myers
Jim Bannes
Rob Dolrenry
Jeff Paluczak
Gary Mason
John Knoll
Jason Hagedon
Appointments and Promotions Announced at Grey Eagle
2
Grey Eagle has announced appointments of
new employees and the promotions of others.
The announcement was made by David Stokes,
President and CEO of Grey Eagle.
Scott Drysdale, an executive at AnheuserBusch, has been named Vice President for Sales
and Marketing and Robyn Myers has been
appointed to the position of Director of Human
Resources.
Mr. Drysdale Scott brings with him 25 years
of experience from Anheuser-Busch and two
years at a large independent Anheuser-Busch
wholesaler in Connecticut. Most recently he
served as Vice President of Anheuser-Busch’s
Wholesale Operations Division that includes 11
operations in eight different states.
Scott served as Vice President & General
Manager of Anheuser-Busch Sales of Oklahoma
from 2003-2008 where he led efforts to acquire
and integrate several contiguous wholesaler
businesses.
Prior to these positions, Scott spent nine
years as the Director of Sales & Marketing
for Anheuser-Busch’s wholesale operation
in Boston. He also held various positions in
Anheuser-Busch’s Field Sales including District
Sales Manager, Division Administrator and a
State Sales Manager for Illinois.
Robyn Myers joined Grey Eagle as Director
of Human Resources in September from CBIZ
St. Louis Human Capital Services, a firm that
provides human resources management services
including employee benefits and employee
relations.
Ms. Myers attended Parkway South High
School and graduated from St. Louis University
with degrees in psychology and business.
She was employed for five years each at BJC
Heathcare for five years and at BIS Frucon
Engineering.
As part of a Sales and Marketing reorganization
to be effective in November, two newly-created
positions will report to Mr. Drysdale. Jim Bannes
will become On-Premise Sales Director and Rob
Dolrenry will become Off-Premise Sales Director.
Mr. Stokes said the new positions “will better
focus our sales efforts in the on-premise and offpremise segments.
“Jim Bannes brings a wealth of knowledge
from his former role as well as strong customer
relationships from his many years of service at
Grey Eagle,” Mr. Stokes said. “Through the
reorganization we will be significantly augmenting
the size, scope and resources of the current onpremise team.
“Rob Dolrenry’s prior experience as an
Area Sales Manager and his current experience
spearheading sales efforts for our chain store
business will serve him well in his new role.
As part of the reorganization, the functions of
Merchandising, Space Management and Chain
Retail Sales will be consolidated under Rob to
ensure efficiency and alignment,” Mr. Stokes said.
Other promotions include that of Jeff Paluczak
to Delivery Manager to take the position held
by Steve Clawson before his recent retirement.
Paluczak most recently was Warehouse Manager.
He joined Grey Eagle in 1989 and worked in the
sales and marketing areas before becoming ShelfSet Coordinator in 1992. He was promoted to
Warehouse Manager in 2007.
Gary Mason has been promoted to Senior
Graphics Coordinator and former Merchandiser
John Knoll has been named Graphics Coordinator.
Mr. Mason replaces John Noonan, a veteran
Grey Eagle employee, who now owns a catering
business. Mr. Mason joined Grey Eagle in 2004 in
a Merchandiser position and joined the Graphics
Department in 2005.
John Knoll, who joined Grey Eagle in 2008 as
a Merchandiser, has been promoted to Graphics
Coordinator. A native and resident of Florissant,
Mr. Knoll was employed at Circuit City before
joining Grey Eagle.
Jason Hagedon has been promoted to
Merchandising Coordinator from Senior
Merchandiser. Jason joined Grey Eagle in 2008
as a Merchandiser. He has primary responsibility
for weekend merchandising programs.
Steve Clawson
Sam Orlando
Two Long-Term Grey Eagle
Employees Have Retired
Two long-term employees have retired and
will be honored by Grey Eagle before the end
of the year.
Steve Clawson recently retired as Delivery
Manager. He joined Grey Eagle in 1989 and
held a variety of positions including Assistant
Dispatcher and Dispatcher. He has managed the
office since 1995. He was honored as Delivery
Manager of the year in Anheuser-Busch division
competition in 1998. Grey Eagle is the largest
beer distributor in the Midwest operating from
one location.
Sam Orlando retired as a Driver/
Warehouseman after more than 17 years at Grey
Eagle. Mr. Orlando says that he values the
friendships he made at Grey Eagle. I remember
joking with the guys and the holiday weeks
when we delivered 175,000 cases of beer. Mr.
Orlando’s wife passed away earlier this year and
he is playing golf, hunting and fishing during
retirement.
A-B InBev Names
St. Louis Brewery
Winner of Global
Environmental Contest
The St. Louis Anheuser-Busch brewery and
corporate office was named Anheuser-Busch
InBev’s global winner.
Anheuser-Busch InBev colleagues around
the globe celebrated World Environment Day.
In recognition of the important role water plays
in its business, the company’s theme for World
Environment Day focused on water conservation
and watershed preservation. The company’s goal
was to empower employees and communities to
become active agents for this cause and generate
awareness of the company’s leadership in this
area.
Among the programs included in the St. Louis
brewery and corporate office entries were:
• An extensive brewery water conservation effort.
• A community tree planting effort in a local park.
• With the support of Living Lands & Waters,
the brewery distributed more than 5,000 tree
saplings.
• Held an environmental expo that drew more
than 3,000 employees and helped educate them
on things they could do to help the environment
in their homes and at work.
• Participation in the Great Mississippi River
Cleanup where A-B employees and their families
helped remove trash from the river and clean the
St. Louis riverfront.
Anheuser-Busch employees and their families
were among more than 250 volunteers in helping
Chad Pregracke and his team from Living
Lands & Waters in their annual cleanup of the
St. Louis riverfront in September. This year’s
cleanup brought in more than 10 tons of trash
and debris—a barge full—from the islands
and shorelines of the Mississippi River near
downtown St. Louis.
The cleanup was part of the Great Mississippi
River Cleanup and was the ninth year that
Anheuser-Busch and its employees have
partnered with Living Lands & Waters to help
clean up their hometown’s riverfront.
U.S. Transportation Department
Announces Lowest Traffic
Fatalities in Six Decades
2009 Data Show Major Across-the-Board Declines in all Categories
Despite a Slight Increase in Road Travel
The U.S. Transportation Department has
released updated 2009 fatality and injury data
showing that highway deaths fell to 33,808 for the
year, the lowest number since 1950. The recordbreaking decline in traffic fatalities occurred even
while estimated vehicle miles traveled in 2009
increased by 0.2 percent over 2008 levels.
In addition, 2009 saw the lowest fatality and
injury rates ever recorded: 1.13 deaths per 100
million vehicle miles traveled in 2009, compared
to 1.26 deaths for 2008.
Alcohol-Related Fatalities
Dropped by 7.4 Percent
Fatalities declined in all categories of vehicles
including motorcycles, which saw fatalities fall
by 850 from 2008, breaking an 11-year cycle of
annual increases.
“At the Department of Transportation, we are
laser-focused on our top priority: safety,” said
Secretary Ray LaHood. “This announcement
shows that America’s roads are the safest they’ve
ever been. But they must be safer. And we will
not rest until they are”
As part of the Department’s campaign to
reduce traffic fatalities, it convened a National
Distracted Driving Summit in Washington,
D.C., bringing together leading transportation
officials, safety advocates, law enforcement,
industry representatives, researchers and victims
affected by distraction-related crashes to address
challenges and identify opportunities for national
anti-distracted driving efforts. This follows the
first summit in 2009 that sparked a national
conversation about texting and talking on cell
phones while driving. According to a National Highway Traffic
Safety Administration (NHTSA) study based on
2006 Centers for Disease Control (CDC) data,
motor vehicle crashes are the leading cause of
death for those between the ages of 3 and 34.
In addition to the record-breaking drop in
fatalities, the number of people injured in motor
vehicle crashes in 2009 declined for a 10th straight
year in a row, falling an estimated 5.5 percent
from 2008, according to NHTSA data released
today. Alcohol impaired driving fatalities declined
by 7.4 percent in 2009, 10,839 compared to
11,711 reported in 2008. Overall, 33 states and
Puerto Rico experienced a decline in the number
of alcohol-impaired driving fatalities in 2009
compared to 2008.
“Today’s numbers reflect the tangible benefits
of record seat belt use and strong anti-drunk
driving enforcement campaigns,” said NHTSA
Administrator David Strickland. “But we are
still losing more than 30,000 lives a year on our
highways, and about a third of these involve
drunk driving. We will continue to work with
our state partners to strictly enforce both seat
belt use and anti-drunk driving laws across this
nation, every day and every night.”
Anheuser-Busch
Ranked Among Most
Socially Responsible
The Boston College Center for Corporate
Citizenship and the Reputation Institute released
the 2010 Corporate Social Responsibility Index,
based on an online survey of 7,790 consumers
rating 230 companies.
Among U.S. companies, Anheuser-Busch
is ranked #18 on a list of the “Most Socially
Responsible Companies,” up from a ranking of
#40 in 2009.
The survey assessed consumers’ perceptions
of how ethical and transparent companies are in
business dealings, as well as corporate efforts to
support good causes and protect the environment.
Other beverage companies appearing in
the Top 50 include PepsiCo (#5), Coca-Cola
Bottlers (#36) and Coca-Cola Company (#42).
MillerCoors was included in the survey, but does
not appear in the Top 50.
Grey Eagle Team Rides in
Pedal the Cause Fundraiser
A team of cyclists from Grey Eagle entered
the Pedal the Cause bike ride October 9 and raised
$12,500 for the Cancer Frontier Fund’s local
medical research.
Team members included Team Leader Brenden
McNamee, Dave Berkbigler, Andy Davis , Matt
Heiligenstein, Jerry Jasiek, Andy Mayberry, Amy
Olsen, Sean Patton, Dave Salls and Matt White.
The group rode a 60-mile course.
More than 700 cyclists rode in the event to
benefit the Cancer Frontier Fund, an initiative
of the Barnes-Jewish Hospital Foundation to
support research at the Siteman Cancer Center at
the hospital, the Washington University School
of Medicine and the Children’s Discovery
Institute at St. Louis Children’s Hospital.
The goal of the event was to raise $1 millon.
3
The Budweiser Clydesdales highlighted the annual Greentree Festival Parade in Kirkwood in September. The Clydedales make hundreds of appearances
throughout the nation each year and symbolize the quality of the Budweiser brand.
Budweiser Guns ‘N Hoses . . .
(Continued from page 1)
Grey Eagle and the brewery’s Budweiser
brand are title sponsors of Budweiser Guns
‘N Hoses which features men and women
Police Officers and Firefighters from The
BackStoppers coverage areas in Missouri and
Illinois.
In addition to money raised through the
event, Anheuser-Busch will again donate a
portion of sales of 12-packs of Budweiser,
Bud Light and Budweiser Select in the
metropolitan area in Missouri and Illinois to
The BackStoppers. Grey Eagle and other area
Anheuser-Busch wholesalers in Missouri and
Illinois are joining with retail customers to offer
“Hometown Heroes” badges with all proceeds
going to The BackStoppers. Last year the
combined donations added $82,667 to the total
raised.
Budweiser Guns ‘N Hoses features 17
matches between teams representing area police
departments (Guns) versus a similar team of
firefighters (Hoses).
St. Louis Guns ‘N Hoses Boxing Association
is a non-profit, 501c3 foundation formed to
produce the event and give proceeds to The
BackStoppers. Former Grey Eagle owner Jerry
Clinton is Executive Director of the association.
Mr. Clinton and Grey Eagle Chief Executive
Officer David Stokes are both members of The
BackStoppers board of directors.
“We are pleased to join with Anheuser-Busch
and Budweiser, brewed here in our hometown,
to raise money for The Backstoppers which
serves as a safety net for the first responders
in the metropolitan area and beyond,” said Mr.
Stokes. “We are proud to be able to help the
families of these Hometown Heroes.”
When tragedy occurs, The BackStoppers
provide cash for immediate expenses and
later returns to make arrangements to make
mortgage and car payments, and other living
and educational expenses.
4
Ten-Count Honors Fallen Heroes
During opening ceremonies at Budweiser
Guns ‘N Hoses, boxing’s traditional Ten-Count
will recognize the loss of several public servants
whose families have received assistance from
The BackStoppers. They are Cpl. Dennis
Engelhard of the Missouri Highway Patrol,
St. Louis Metropolitan Police Officer David
Haynes, Hawk’s Point (MO) Police Chief Paul
Fricke and Sgt. Joe Schuengel of the Missouri
Highway Patrol.
The Ten-Count will also honor Officer Vernon
Seals of the Truesdale (MO) Police Department
who died in 2002. Recent rulings said his death
was related to injuries he received on duty.
Budweiser Guns ‘N Hoses has become one
of the area’s largest charitable special events and
thousands of fans watch and loudly cheer as their
favorite Police Officer or Firefighter steps into
the ring.
Boxers are matched by weight, skill level
and boxing experience and each wears all safety
equipment for the 60- and 90-second rounds.
Each bout is limited to three rounds.
Ring Of Champions Sponsors
Recognition will be given to special
sponsorships provided The Boeing Company,
Clayco, Dave Mungenast Motorsports, Dave
Sinclair Ford, J.D. Streett Co. (ZX Stations),
Marc Bulger Foundation, Sam’s Club, SERVPRO
and the Bank of Washington.
Ozark USA Boxing sanctions Budweiser
Guns’ N Hoses and members of the group serve
as judges, ringside officials and coaches.
The BackStoppers was founded in 1959 serves
as a safety net for families of Police Officers
and Firefighters in the City of St. Louis and
the Missouri Counties of St. Louis, St. Charles,
Jefferson, Franklin, St. Francois, Lincoln, Perry,
Pike, Ste. Genevieve, Warren, Washington and
Cape Girardeau; and St. Clair, Madison, Monroe,
Clinton and Bond counties in Illinois. The group
also covers members of Troop C of the Missouri
State Patrol and District 11 of the Illinois State
Police.
Budweiser
Guns ‘ N Hoses
Tickets
Tickets are $30, $25 and $20
and are available at 24-hour hotline
telephone numbers: (314) 5609226 and (314) 713-6031 in St.
Louis County, (314) 444-5795 in
St. Louis City, and (618) 622-1507
in Illinois.
Additional ticket information
is available on the event’s
website,www.stlgunsandhoses.
com. Tickets are also available
at Ticketmaster locations, www.
ticketmaster.com and at the
Scottrade Center box office.
Grey Eagle Website . . .
(Continued from page 1)
photographs and copies of The Grey
Eagle newspaper.
The website also lists the complete list
of products in the Grey Eagle portfolio:
domestic beers, craft beers, specialty beers,
imported beers, malternatives and nonalcohol products.
Along with the introduction of the new
website, Grey Eagle now has a Facebook
page and a Twitter address. “Our key
demographic audiences are still young
contemporary adults and they are the ones
who use social media on a daily basis,” Mr.
Freeman said. “They are connected with
their world in a way not imagined just a few
years ago.
Grey Eagle’s Facebook page is www.
facebook.com/greyeaglestl and the Twitter
address is http://twitter.com/greyeaglestl.
Michelob AmberBock
Takes Gold At Great
American Beer Festival
Michelob Brewing Co.’s AmberBock was
selected by a panel of professional judges as
the top beer in the American-style dark lager
category at the 2010 Great American Beer
Festival, receiving a gold medal at the Festival’s
awards ceremony on Sept. 18 in Denver, Colo.
“ We a r e t h r i l l e d
Michelob AmberBock
received such a high
honor from our brewing
peers at this year ’s
Great American Beer
Festival,” said Craig
Heisner, brewmaster,
Michelob Brewing Co.
“A gold medal means
a beer best represents a
particular style, and this
recognition reinforces
Michelob Brewing
Company’s dedication to brewing the highest
quality beers.”
Michelob AmberBock is brewed with darkroasted black and caramel malts and all-imported
hops. The dark mahogany lager has a rich nutty
aroma and gentle hint of caramel malt sweetness.
“It is always rewarding to have our
beers recognized by the beer industry’s top
professionals,” said Bill Bradley, brand manager,
Michelob Brewing Co. “Michelob has a storied
heritage dating back to 1896 with our Original
Lager, and our award-winning AmberBock – a
favorite of beer enthusiasts for more than a
decade – continues our commitment to fullflavored beers.”
Bud Light Supports
The St. Louis Blues
St. Louis Blues hockey fans are once again
dreaming of the Stanley Cup and, as the Official
Beer of the NHL, Bud Light is ready to be a
major part of the 2010-11 season.
This year, Bud Light comes to retail and onpremise with a variety of P.O.S. items including
Blues schedules, metal signs, stringer pennants
table tents and a generic hockey puck bar stool.
Blues logos and player photography deliver
the excitement of the game. Lots of ice and
refreshing product shots provide the branding.
Here we go, Blues, here we go!
Bud Light Playbook’ Campaign Connects
Football Fans With
SnapTag Mobile Technology
Bud Light is providing fans with the blueprint
to good times this football season with the debut
of its new multi-platform campaign – “Bud Light
Playbook.”
Bud Light Playbook is highlighted by the
use of SnapTagTM technology to provide adult
consumers a wealth of football-themed content
on their mobile phones.
Throughout the season, Bud Light packaging
and point- of-sale materials will include a special
SnapTag logo, which adult consumers can take
a picture of with their mobile phones and text it
to 95871 (AT&T, Verizon or Alltel) or e-mail to
[email protected] (all additional carriers) for
Bud Light Playbook content.
After confirming that they are 21 years of age
or older, consumers will have unlimited access
to all Bud Light Playbook SnapTag content,
including “Play of the Week” vignettes.
Bud is Official Beer of
Major League Baseball
The great American pastime deserves an
epic program that only The Great American
Lager could deliver. And in 2011, Budweiser
is back as the Official Beer of Major League
Baseball.
Team-specific logos and stadium
photography give a custom-feel in each
MLB market. Fan photography and the new
themeline “Grab Some Buds” spotlight the
camaraderie of the game.
‘Bud Light, Bud Light
Golden Wheat Plan Winter
Resort for Skiers
As skiers and snowboarders head for the
slopes, Bud Light and Bud Light Golden Wheat
plan on having a huge presence on the mountains
and in St. Louis.
With a mix of contemporary graphics,
refreshing product shots and action/lifestyle
photography, this popular P.O.S. program brings
a distinct look to on-premise accounts from Vail to
Vermont to our own Hidden Valley in Wildwood.
Get ready for another great season with
a variety of P.O.S. and unique perm pieces,
including a backlit clock, a snowboard holder,
a metal tacker/thermometer, stringer pennants,
glamour banners, table tents, posters and mirrors.
5
Bud Light Bowl Set for Dallas
Introducing the Bud Light Bowl, it’s the
biggest party during the biggest football game
of the year, and this year it all happens at the
Bud Light Hotel in Dallas.
The 2011 Bud Light Bowl is getting
unprecedented digital support and strong
display building components sure to help
make this post-season your biggest ever.
Deliver added-value at retail by building
primary displays featuring football-shaped
coolers, can-shaped grills and a roll-out field
with goal posts.
A unique sweeps overlay is available
allowing consumers the chance to win a
high-definition flat screen TV.
Budweiser Celebrates
The Holiday Season
The holidays are a time for celebrating
with family and friends. And what better
way than to celebrate the season with
Budweiser…It’s What We Do!
The program features P.O.S. and
spectaculars that capture the spirit of
the season and include among the most
recognizable holiday icons…the Clydesdales.
Retailers can create holiday themed
displays with P.O.S. elements that highlight
characteristics of the Clydesdales: 3-D
topper, large and small wagon bin displays
and holiday wreath dangler.
Bud Light Plans
Mardi Gras Party
This year Bud Light will own the Mardi
Gras experience by showing consumers Bud
Light is not only a destination but also a state
of mind. By using a two-story steel Mardi
Gras structure, giant Bud Light neon beacon
and a French-Quarter setting, there is no
question Bud Light will be the brand to party
with in 2011.
Retail customers can benefit from the
Mardi Gras promotion by using unique
stringer pennants and a one-of-a-kind metallic
bucket and metallic flag that are sure to stand
out from the crowd. Off-premise retailers
can use displays featuring large multi-layered
cut outs and customized signage.
Bud Light Shots For “March to the Championship”
Band of Buds Focuses
On Budweiser Brand
6
Budweiser focuses on the Band of Buds
promotion on-premise by casting calls
supported by table tents, vertical banners,
a 3-sided hanging banner and customized
signmaking.
On-premise interactions drive patrons
online to a social media site where they
are asked to, as a group of four, complete a
profile page for their Band of Buds.
From the first round to the final pour,
Bud Light’s “March to the Championship”
promotion makes the most from a basketball
tournament that is arguably the most thrilling
and dramatic event in sports.
The promotion features a variety of P.O.S.
pieces, including stringer pennants, neon
signs, metal signs, wrapped buckets and a
basketball hoop/backboard enhancer. The
themeline is “All Roads Lead to Houston.”
Busch Hunting Announces
Open Season for 2010
Busch Hunting is ready to announce
“open season” in 2010! Designed with the
outdoorsman in mind, the P.O.S. will feature
the “big buck” imagery. An all-new lifestyle
shot featuring hunters relaxing around
the campfire is available on a 5 in 1
topper.
The brand’s camouflage design and
blaze-orange Busch logo are both eyecatching and recognizable at retail.
Perfect for hunting season, a unique
Busch fire pit is available for building
your fall hunting displays.
Rizzo’s, 1839 Dunn Rd, in Florissant, is
celebrating it’s 35th anniversary . . . Energy
Express, 1409 Chambers, in North County,
celebrated their one- year anniversary with
a customer appreciation weekend in midSeptember . . . Provisions, 11615 Olive in Creve
Coeur, held their annual Octoberfest on Sept. 25
and sampled several varieties of beers including
eight styles of Goose Island.
Draft Light and Michelob Amberbock on tap . .
. EZ Quick Mart, 14764 Manchester in Ballwin,
has opened and is selling cold Anheuser-Busch
products as well as Monster and Nesquick.
Seven Gables Inn, 18 North Meramec in
layton, has “Cocktails & Movies in the Garden”
on Saturday nights featuring classic movies shown
in the garden with great Anheuser-Busch specials
available . . . Joey’s Seafood, 12528 Olive in
Customers at Iggy’s in Valley Park enjoy sampling Budweisers during the brand’s National Happy Hour
in September.
CVS Pharmacy held a grand opening for their
newest location at 11560 Olive in Creve Coeur.
CVS offers ice cold Anheuser-Busch products . .
. Cardwell’s, 8100 Maryland in Clayton, added
Shock Top and Mich Golden Draft Light . . .
S&D Quickmart, 7201 Natural Bridge, moved
into a new building. The previous building was
torn down to make room for a new strip mall with
S&D Quickmart as the main tenant.
Chris Harsy has recently been promoted to
Party Center manager at Dierbergs Florissant,
222 North Highway 67. Chris previously worked
at Dierberg’s Heritage as a grocery clerk . . .
Kerrie Malter has recently been promoted to
store manager at Circle K, 10691 St. Charles
Rock Road in St. Ann.
EZ Pantry, 10711 Margatehall in Bridgeton,
is now open under new ownership offering
a large selection of ice cold Anheuser-Busch
products as well as a wide selection of Grey
Eagle’s non-alcohol products . . . La Tejana, also
known as Garcia’s Liquor, has just expanded
their beer and liquor section. Garcia’s is located
at 3149 N. Lindbergh in Bridgeton. They also
offer a wide variety of non-alcohol products
including Taste of Florida mixers.
ALPS Grocery, 750 S. New Florissant in
Florissant, has added a beer cave . . . Quik Trip
is building a new location at Elm Grove and
Lindbergh in North County near I-270 . . . Las
Fuentes, 680 N. Hwy 67 in Florissant, has put
Amber Bock on tap replacing Dos Equis . . .
Yacovelli’s Restaurant, 407 Dunn in Florissant,
recently remodeled their bar and lounge area . . .
Beverly Hills Liquor at 6714 Natural Bridge has
recently remodeled and has sent 3000 ad flyers
to homes in the community.
Chili’s, 955 Chesterfield Center is now
serving Michelob Golden Light Draft . . .
International Tap & Bottle House, 161 Long
Road in Chestfield, held a Goose Island Invasion
Sept. 20. “The flock” took over ITAP with 11
of Goose Island’s finest brews . . . O’Charley’s,
1242 S. Kirkwood Road, has added Bud Light
Lime on tap to compliment Bud Select, Bud
Light, and Amber Bock . . . Eureka Phillps 66,
at 301 W Fifth Street, installed a beer cave in
August and beer sales have doubled . . . Rick
Flynn was promoted to co-manager at Schnucks,
10070 Gravois in Affton . . . Ron and Michelle
Tayor have purchased Gas Mart, 11940 Tesson
Ferry in South County, and has expanded their
beer cooler and Anheuser-Busch selections.
The Summit Center (Hardees Iceplex in
Chesterfield) is now serving Michelob Golden
Creve Coeur, live music for lunch every Tuesday
and Thursday with cold Bud Light and Michelob
Amber Bock on tap . . . Monarch Restaurant,
7401 Manchester in Maplewood, has recently
remodeled the dining room and now features Bud
Light on tap . . . Nachomama’s, 9643 Manchester
in Rock Hill, has a new covered patio area so you
may enjoy your ice cold Budweiser rain or shine.
JJ Twigs, 2964 Dougherty Ferry in Valley Park
has expanded their patio seating . . . Mike Duffy’s,
1024 Schnucks Woodsmill Plaza in Town and
Country also expanded by adding a patio earlier
this summer . . . Brant Baldanza and Jon Fogarty
opened up their third restaurant in early October.
The Tavern is at 2961 Dougherty Ferry in
Valley Park . . . Yesterday’s Bar and Grill, 4412
Woodson Road in Overland, is now featuring
Goose Island 312 on tap . . . Gettemeier’s Bar
and Grill, 1740 Thunderbird in Florissant, is now
featuring Michelob Golden Draft Light.
Dave & Buster’s, 13857 Riverport Drive in
Maryland Heights, is now featuring Michelob
Amber Bock on draft . . . Grey Eagle has two
new accounts on Telegraph Road in South
County: Oakville Sports Pub and Jimmy C’s
Pizza, 6346 Telegraph Road, both AB exclusive
on draught; pop on in to catch a game or grab a
slice . . . Helen Fitzgerald’s, 3650 S. Lindbergh
in Sunset Hills, has remodeled their stage area,
upgrading their wall of televisions and bringing
in concert-like light and sound systems.
The Syberg’s family of restaurants held
their 30th annual golf tournament supporting
The BackStoppers and The Buddy Fund . . .
The Wood, 2733 Sutton in Maplewood added
Jack’s Pumpkin, Longhammer IPA, Shock
Top, and Michelob Golden Light Draft on tap
. . . Ginger Bistro opened at 6665 Delmar in
the Delmar Loop and is featuring s serving
Anheuser-Busch beers exclusively from six
taps . . . Barcelona Tapas, 34 North Central in
Clayton, is now serving Goose Island 312 draft
and J.P. Fields Pub and Restaurant, 26 North
Central in Clayton now serves Michelob Golden
Light Draft . . . Hotshots Sports Bar & Grill
held its 15th annual golf tournament benefiting
Wonderland Camp. The event raised more than
$19,000 for the summer camp for physically
challenged children and adults.
Warehouse Upgrades add
Efficiency, Safety
Recent upgrades to design and equipment
has increased safety and made Grey Eagle’s
warehouse more efficient.
Delivery Manager Jeff Paluczak, who
until recently was Warehouse Manager, said a
mechanical layer picker, a double-wide forklift
and additional shelving results in a more efficient
method of preparing cases of beer for loading
on delivery trucks. A new high-speed door has
been installed in the controlled-environment
warehouse, new trucks will soon be placed
in service and drivers will be using handheld
computers for their daily paperwork.
“Before we had the layer picker, we had to
handle each case individually so the new picker
saves time and minimizes back and other physical
problems for employees,” Mr. Paluczak said. “The
equipment lets us load each truck in a shorter
time.”
Adding the double-wide forklift to the
warehouse equipment inventory, lets the operator
move two pallets of beer at a time instead of
one reducing the amount of time spent moving
product into the inventory and out for delivery.
“The warehouse handles more than 7 million
cases each year so it’s easy to see that the money
saved adds up quickly,” Mr. Paluczak said. “And
you can never put a price on employee safety.”
David Stokes, President and Chief Executive
Officer of Grey Eagle, said the new equipment
is another investment in the company. “Not
only does it make us more competitive in a very
competitive industry, it again demonstrates
our commitment to the community business
environment,” he said.
The latest equipment addition in the warehouse
at Grey Eagle are, below, a mechanical layer
picker and, right, a double forklift.
7
Grey Eagle Sales Representative Darren Maloney discusses an order at Bob’s Package
Liquor. Below, employee Tom Sahr assists a
customer.
Sarit Bhakta, left, and Sam Tamakuwala own
Bob’s Package Liquor in Affton.
Bob’s Liquor in
Affton has
Landmark Sign
One of the first things Sam Tamakuwala
and Sarit Bhakta did when they bought Bob’s
Package Liquor was to repair the landmark sign
at 9347 Gravois Affton. The sign restored the
vitality of the business and is a common point
of reference in the busy commercial community.
“We restored the sign for our own business
reasons, to draw customers,” Sam said. “It
accomplished that and we also heard from
customers and other businesses that it was
important to Affton to have that sign shining
brightly at night.”
Since they bought the business in 2004, Sam
and Sarit have increased the stores business by
concentrating on beer and other product lines
that produce the most revenue. “Wine and spirits
tend to be cyclical, “ Sarit said, “but we know
that people buy beer year round.
Both Sam and Sarit fathers came from India
to further their educations in St. Louis. Now the
sons, who have known each other all their lives,
are both married and are raising families.
“We planned for a long time to go into
business together,” Sam said. When we became
aware that Bob’s Package Liquor was for sale, we
jumped at the chance and bought the store. It’s
been a good decision for us.”
The store was opened in 1961 as Ron and
Bob’s Package Liquor at 9469 Gravois. The store
later moved to its current location and then owner
Bob Winterer put up his sign. He sold the business
to Sam and Sarit when he retired.
Sam and Sarit added cooler capacity for
beer and moved shelving to optimize display of
other products. “We added cooler space for the
Anheuser-Busch beers which are the best sellers
and we added about 175 craft beer products,” Sam
said. “The demographics of the area are changing
with more young people moving in. They have
more interest in craft beers so we carry what they
are buying.”
With 2,000 square feet and an additional 1,000
square feet of storage, the store is packed with
countless brands and packages of beer, wine,
spirits. “If we had more room, we would give
more room to beer and create a sampling area for
wine,” Sarit said. The store is open seven days
a week and has three employees
With a tasting license, Bob’s has hosted a
beer tasting event featuring Shock Top, Beach
Bum and Landshark brands sold by Grey Eagle.
Dave Berkbigler of Grey Eagle conducted the
tasting. “It was very successful and brought in
a lot of people,” Sarit said.
Kegs to go are a big part of Bob’s Package
Liquor sales. “We probably sold more than 1,200
kegs last year and that portion of the business
remains strong,” Sam said. “One thing we have
noticed is that we are selling more sixth-barrels
than before but we seem to be selling more of
everything available in kegs.”
Now approaching the celebration of 50
years in business and building on hard work
and innovation, Bob’s Package Liquor and its
sign symbolize achieving part of the American
dream for Sam and Sarit.