This Summer - Grey Eagle Distributors

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Continued on Page 5
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Grey Eagle is now distributing three new
additions to the portfolio of brands available to
retail customers.
Tiger Beer is the best-selling premium lager
beer in Singapore and IndoChina and is sold in 60
countries worldwide.
Wild Hop Lager
and Stone Mill
Pale Ales are
new organic
beers
from
AnheuserBusch.
Tiger Beer
is
a
fullflavored 4.8%
ABV beer with
a crisp, clean
taste, brewed in
the same tradition
since
1932.
Ingredients include a
high percentage of malt
barley from Australia and Europe, hops imported
from Germany and a yeast strain that is cultured
in Holland especially for Asia Pacific Breweries.
Tiger Beer is then lagered for three to six weeks
before packaging.
Tiger Beer is brewed across Southeast Asia
and China where it has a network of 23 breweries
in nine countries. It was named the “World’s Best
Lager Beer” in 1998-1999 by The Brewing
Industry International Awards which are known
as the “Oscars of the brewing industry.” Tiger
Beer also won a gold medal in 2004 awarded by
Association of Brewers’ World Beer Cup.
Tiger Beer is available in 4/6 packs of 11.2ounce bottles and 12 21.6-ounce bottles.
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with how much adult beer drinkers enjoy it,” said
August Busch IV, President of Anheuser-Busch,
Inc. “Budweiser Select, with its bold taste and
clean finish, is truly elevating the image of beer.
It not only appeals to beer lovers who are looking
for a more upscale premium brew, but is bringing
new consumers into the beer category.”
IRI’s Top 10 New Products include brands
launched between February 2004 and January
2005. To qualify, the brands also must have
achieved at least $7.5 million in first-year retail
sales in food, drug and mass outlets, excluding
Wal-Mart and convenience stores.
Only 20 percent of products introduced in the
consumer packaged goods category reach revenue
of $7.5 million or more, and less than 1 percent
of new products in the category reach annual sales
of at least $100 million, according to IRI.
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Budweiser Select, the new kind of beer
introduced nationally by Anheuser-Busch in
2005, ranked second, behind Slim Fast Optima,
among the best-selling new food and beverage
brands of 2005, according to sales data released
by Information Resources Inc. (IRI), an
independent consumer products research firm.
Budweiser Select grossed more than $123
million in sales in 2005, according to IRI data.
Although more than 1,500 new beer, wine and
hard liquor products were introduced in 2005,
Budweiser Select accounted for a full 45 percent
of sales of all new beer, wine and hard liquor
purchases. Even more remarkable is that 28
percent of those sales are coming from adults
who previously were not buying beer.
“We’re very proud of what our brewmasters
have accomplished with Budweiser Select. It
truly is a new kind of beer, and we’re thrilled
Tiger, Wild Hop Lager
And Stone Mill Pale Ale
Now Being Delivered
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Budweiser Select Among
Top New Products
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According to Information Resources, Inc. (IRI)
data from January of this year, imported beers
grew almost 5 percent in 2005 and European
imports gained 5.6 percent. Grolsch was one of
the fastest growing imported beers in 2005 with
case sales increasing 15.8 percent.
First brewed in 1615 in Groenlo, Holland,
Grolsch has won numerous prestigious awards
including the BTI World Beer Championships,
The American Taste Award, and the World Beer
Cup.
Announcing that Anheuser-Busch is
importing Grolsch, Anheuser-Busch, Inc.,
President August A. Busch IV said, “Grolsch is
a quality, well-known name among American
beer drinkers, making it an ideal partner to begin
building our import portfolio around. Together
with our wholesalers, we are excited to gain these
brands and help them grow with the talents and
resources only our team can offer.”
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Grolsch Beers, award-winning imported
beers from Holland, are now being imported by
Anheuser-Busch and are available from Grey
Eagle Distributors.
Grolsch, which dates back 400 years, is
comprised of a family of beers including Grolsch
Premium Lager, Grolsch Light Lager and
Grolsch Amber Ale.
All are available in four six-pack bottle cases
and Premium Lager and Light Lager are also
available in two 12-bottle packs. Grolsch
Premium Lager is also available the package
most associated with the brand, the 16-ounce
swingtop bottle in six four-packs. The swingtop
bottle was introduced in 1897.
In addition, Grolsch Premium Lager is
available in 1/2 barrel draught kegs and fiveliter aluminum cans.
Grolsch is one of Europe’s finest beers and
is known for its distinctive taste and packaging.
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Imported Grolsch Beers
Available From Grey Eagle
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Summer 2006
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Jim Pendleton, top, retired as a Grey Eagle
driver after 31 years and Charles Kelting,
above, retired as a Grey Eagle driver after
30 years. Both received chrome-plated
beer kegs during retirement ceremonies.
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significantly over the same 2005 period.
Anheuser-Busch’s Michelob ULTRA and
Michelob ULTRA Amber are now available in
aluminum bottles.
The sleek, modern 16-ounce aluminum bottles
feature high-gloss graphics and visually striking
designs and are particularly popular among
contemporary adult beer drinkers, many of whom
say the innovative package makes the beer feel
and taste colder.
Both bottle designs feature a
contemporary silver base color
with a blended oval design in the
center, in blue and dark amber
respectively, that displays the
brands’ distinctive logos.
In addition, Budweiser is
featuring
16-ounce
aluminum bottles featuring
Dale Earnhardt, driver of
the Budweiser # 8 car in
NASCAR in the Nextel
Cup Series. The 6/
four-pack bottles will
be available for
delivery beginning
July 24.
Anheuser-Busch beers already available in the
6/4-packs, 24 loose-packs and 15-bottle cases of
16-ounce aluminum bottles are Budweiser, Bud
Light, Budweiser Select, Michelob, Michelob
Light and Anheuser World Select.
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Anheuser-Busch’s 16-ounce aluminum
bottles keep beer colder and the growing number
of brands in the hotselling packages are
increasing retailer
profits.
Consumers’
ongoing desire
for aluminum
bottle packaging
has driven an
overwhelmingly
strong demand,
which continues
to grow at a
tremendous rate.
Last year, the
demand
for
aluminum
bottles was so
high
that
Anheuser-Busch
doubled
its
capacity for the
package.
Anheuser-Busch reports that
this year’s first quarter sales increased
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Sales Representative.
Brian Carron was promoted to Marketing
Coordinator. He will
assist Shawn Freeman,
Director of Marketing,
in coordinating the
c o m p a n y ’ s
involvement in special
events and on-premise
promotions.
Katie Walkenbach
joined Grey Eagle as
Brian Carron
Contemporary
Marketing Team Representative and also assists
Mr. Freeman in areas of
special events and
marketing of new
products.
She
previously had been
employed at AnheuserBusch and worked with
wholesalers on special
events.
Eight
full-time
Katie Walkenbach
Merchandiser positions
have been filled by Bart Barylski, Tom Divis,
Jim Gudermuth, Patrick Kettler, Ben Mertens,
Jason Noel, Mitch Simpher and Matt White.
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Chris Woodfin
merchandising and
space
category
positions.
Reporting to Mr.
Tate is newly-appointed
Pro-Sell
Sales
Representative Chris
Woodfin who joined the
company in 2003 as a
Sales Assistant and
most recently was a
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Aluminum Bottles Keep Beer Cold, Sales Hot
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Focus on Aluminum Bottles
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2
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Brian Tate
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“We are already seeing positive results from
the changes as we find synergies within the
department and feedback from retail customers
is very encouraging,” Mr. Bannes said.
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! Concentrating the merchandising function
by designating Grey Eagle sales veteran Frank
Roach as Merchandising Manager;
! Expanding marketing capabilities to
coordinate more special events and on-premise
promotions;
! Promoting Mike Wiley to the newly created
position of Brand Development Manager to
supervise the introduction and positioning of
specialty beers and other beverages;
! Streamlining account call frequency to
facilitate ordering and delivery services and
providing more time for sales personnel to assist
retailers; and
! Developing Pro-Sell sales positions to
better serve retailers who have similar operations
and comparable needs.
Mr. Roach joined
Grey Eagle in 1988 and
has served in virtually all
areas of the Sales &
Marketing Department
including his most recent
position as Area Sales
Manager.
As
Merchandising Manager,
he will oversee the work
Frank Roach
of both on-premise and
off-premise merchandisers.
Sales Representative Michael Wiley has been
promoted to Brand
Development Manager
for new products such as
Peels, Bare Knuckle
Stout, Grolsch, Redhook
and Widmer imports and
craft beers. Mr. Wiley
will concentrate his
efforts to match new
products with specific
Mike Wiley
retailers. He joined Grey
Eagle’s Sales & Marketing Department in 1987
and most recently was a Sales Representative.
Brian Tate, who also was serving as a Sales
Representative, was
named Pro-Sell Sales
Supervisor responsible
for meeting the on-going
needs of retailers of
similar operations and
needs. He also oversees
service to large venue
operations. He joined
Grey Eagle in 1992 and
previously has held
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Recent changes in Grey Eagle’s Sales &
Marketing Department are designed to further
improve services to retail customers, increase
the department’s ability to provide additional
customer support and to manage an increasing
number of products in the company’s brand
portfolio.
“We recognize that an increased number of
brands and packages require us to provide
additional resources to meet the needs of our
retail customers,” said James L. Bannes,
Director of Sales and Marketing. “We are taking
advantage of the fast-paced changes in the beer
industry to field the best Sales & Marketing team
to manage those challenges and opportunities.”
The reorganization focused on:
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Sales & Marketing Changes to Further Improve Services
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“These findings confirm government research
that shows the majority of adults who drink
alcohol beverages do so moderately and
responsibly,” says John Kaestner, Vice-President
of Consumer Affairs for Anheuser-Busch
Companies, Inc. “As America’s leading brewer
and the global industry leader in promoting
responsibility, we say thank you to our country’s
responsible drinkers and encourage everyone to
continue making smart choices to further our
nation’s declines in drunk driving and other forms
of alcohol abuse.”
Since 1982, drunk-driving fatalities have
dropped 39 percent overall according to the
National Highway Traffic Safety Administration.
In addition, 72 percent of American adults—146
million—say they have been or used a designated
driver according to a 2005 Data Development
Worldwide poll.
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Among adults who drink alcohol beverages,
most do so responsibly according to a Harris
Interactive survey commissioned on behalf of
Anheuser-Busch.
A vast majority of American drinkers ages
21 and over (94 percent), 176 million adults, say
they drink responsibly and in moderation,
according to a recent survey assessing the
attitudes and behaviors of American adults
regarding responsible and moderate drinking.
The survey finds overwhelming public support
for moderation.
Most American adults (86 percent) drink
alcohol beverages, and 62 percent—127 million
adults—drink malt beverages. The survey also
revealed that nearly nine out of ten adults (88
percent) think it’s okay for adults to drink alcohol
beverages occasionally, compared to 10 percent
who think it’s never okay to drink.
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Linda Dutil, a former Emergency Room
nurse, described the emergency medical care
often needed when teenagers make wrong
choices during her recent presentations to
students at Parkway High School North and
Parkway High School West.
Ms. Dutil has seen the ugly impact of poor
decisions young people sometimes make,
especially when the choices involve illegal
underage drinking or illegal drug use. She has
collected these startling stories into an attentiongrabbing, interactive program titled “A Taste of
Reality.”
Ms. Dutil’s appearances are sponsored by
Grey Eagle Distributors, the St. Louis County
Anheuser-Busch wholesale in cooperation with
Anheuser-Busch’s Department of Consumer
Awareness and Education.
She tells students exactly what to expect if
they’re ever rushed to the Emergency Room. It’s
a gripping, gritty demonstration – one that never
fails to get and keep teens’ attention. Her
presentation helps students consider the
consequences of their choices when it comes to
underage drinking or illegal drug use and
developing healthy attitudes about life.
By sharing her experiences as an ER nurse,
Ms. Dutil helps students consider the
consequences of poor choices and enables them
to develop healthy attitudes about life! “The
emergency room is the last place anyone wants
to visit,” Dutil states. “I hope to make a lasting
impression on teenagers across the country. I
want them to understand that they have the ability
and power within themselves to make good
choices that will keep them safe!”
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Training is designed to familiarize owners and
employees of alcohol-licensed establishments
with state liquor laws. The training specially
addresses laws pertaining to serving minors and
intoxicated individuals. The training increases
the skills, knowledge and awareness of
individuals engaged in the sale and/or service of
alcohol, including helping alcohol servers learn
how to recognize fake driver’s licenses and other
IDs, how to tell whether patrons have had too
much to drink and how to stop serving disorderly,
intoxicated customers.
The program requires approximately one hour
to complete and ends with a test of the materials.
Servers can review the material and retake the
test until they have passed. Managers can use
their own log-in information to check which
employees have or have not passed the program.
Managers will log onto the website and receive
their login information after entering their liquor
license number. Establishment specific policies
can be added to the information taught.
Servers will then be given their log-in
information from the manager. A ten-question test
is given and a completion certificate, valid for
two years, is issued by SMART.
Quizzes are given after each module and
participants must answer all questions correctly
to pass. After passing the quizzes, completion
certificates valid for two years can be printed.
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On-premise retailers in Maryland Heights
and Florissant may participate in SMART, an
acronym for State of Missouri Alcohol
Responsibility Training. Retailers in other parts
of St. Louis County may be able to arrange the
on-line training for managers and employees.
The free on-line service began in late 2004
in Florissant, Maryland Heights and 18 other
Missouri cities outside St. Louis. An off-premise
license module will be available on-line in late
2006. Some liability insurance company’s offer
reduced premiums to retailers when servers
complete server training courses.
St. Louis County retailers outside of
Maryland Heights and Florissant may be able
to arrange on-line training for their managers
and employees by contacting SMART
coordinator July Sears at (573) 882-9335 or by
e-mailing her at [email protected].
SMART’s Internet address is http://
smart.missouri.edu.
SMART, sponsored Missouri Department of
Transportation, offers one-hour Internet training
programs for managers and servers of alcoholic
beverages. Managers must take the training
before it will be available to their servers.
SMART is an interactive, web-based training
program available to anyone who works for an
establishment licensed to sell alcohol in the cities
where it is available.
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SMART Program Trains Servers
ER Nurse Speaks
At Parkway High
Schools
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Attending a June TIPS training program at Grey Eagle were (first row from left) Becky Heimgartner, Ameristar
Casino; Connie Clark, Raging Rivers Waterpark, Grafton, IL; Jill Agathen, Doubletree West Port; Jeremy
Greenwell, Renaissance Hotel; (second row from left) Robert Rogers, the Country Club at St. Albans; Mike
Travelstead, Travelstead Investments, Inc.; Lawrence Buse, Cash Distributing Company, Tupelo, Miss.;
and Tommy Taylor of Cash Distributing.
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R.N. Linda Dutil speaks to students at Parkway
High School North.
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Most Adults Drink Responsibly, Moderately
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Budweiser Family
Featured at
A Taste of Clayton
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Grey Eagle and Budweiser sponsored the
recent St. Louis Golden Gloves tournament
which crowned local champions and
determined boxers who competed in the
National Golden Gloves Tournament.
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Budweiser
Golden Gloves
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Michelob St. Louis
Jazz Fest in Shaw Park
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Bud Family is Toast of Cinco de Mayo
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Strawberry, Bacardi Silver Big Apple, Bacardi
Silver Watermelon, Bacardi Silver O3, Bacardi
Silver Raz and the original Bacardi Silver.
Bacardi Silver Peach is part of Bacardi
Silver’s Summer promotion which focuses on
the cooling taste of the Bacardi Silver flavors
on warm summer nights. Bacardi Silver Summer
offers a value-added booklet in retail accounts
providing at-home entertaining tips and shoppers
can also enter the Bacardi Silver sweepstakes
to win “Summer Re-style” patio furniture and
gift cards.
A variety of point-of-sale materials are
available for both on- and off-premise retailers.
A Bacardi Silver variety pack is available for
a limited time.
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Busch’s latest introduction — Bacardi Silver
Peach.
Bacardi Silver Peach was created using the
luscious flavor of juicy peaches, resulting in a
crisp, mouth-watering beverage that’s sure to
quench your thirst on those sweltering summer
days and nights.
“What makes the Bacardi Silver line so
exciting is that the flavors are constantly evolving
and we believe peach is absolutely perfect for
summer,” said Cindy Trusler, Manager,
Innovation/New Products, Anheuser-Busch.
“Poured over ice and garnished with a peach or
strawberry or served straight from the bottle, it’s
a flavor that appeals to any adult looking for a
great thirst-quenching summer beverage.”
Peach is the latest flavor addition to the
Bacardi Silver family that includes Bacardi Silver
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The lazy days of summer are here it and they
are ripe with refreshment thanks to Anheuser-
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Wild Hop is a hardy, lager beer with a rich
and flavorful taste and Stone Mill Pale Ale is
brewed for a hearty, micro/
specialty beer taste. Both
are brewed using certified
U.S. Department of
Agriculture organic
barley malt, hops, yeast
and water. Cascade and
Willamette hops are
harvested from farms in the
Pacific Northwest.
The family-owned, certified organic co-op
farms that produce the barley malt practice
holistic farming and follow strict guidelines to
harvest pure, flavorful barley. Secondary
packaging is made from
100% recycled materials
and packaging bears the
USDA Organic logo.
With every sale of Wild
Hop Lager, a donation
is made to the Organic
Farming Research
Foundation.
Wild Hop Larger and
Stone Hill Pale Ale are available in 4/6 packs of
12-ounce longneck non-returnable bottles.
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Continued from Page 1
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Wild Hop Lager, Stone Mill Pale Ale . . .
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primary and secondary displays in off-premise
accounts.
Deliver refreshment and taste on-premise
with sexy sophisticated point-of-sale, enhancers
and sign-making templates for specials and
promotions. New items this year include
inflatables, rotating cubes and boxes, a mobile
and a list of items that have simple branding and
can be used as long as the weather is warm.
The Budweiser Family “Ahhh . . . Summer”
promotion includes 3-bottle spectacular, laser
case cards, two-sided standups, rotating vista
displays, image columns and image cubes,
oversized window poster, two-sided glamour
banners, triangular table tents, and stringer
pennants.
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Budweiser, Bud Light and Budweiser Select
continue the “Ahhh . . . Summer” theme through
the Labor Day.
The Bud Family delivers the ultimate
refreshment cues and taglines to help consumers
celebrate summer with family and friends.
Summer is the time to revive, refresh and escape
and we’ve got the perfect combination of beers
and cross-merchandising partners to help
everyone do it. Ahhh… Summer!
The look is clean, simple and refreshing: from
icy cold bottles to hot bodies. The look will be
used throughout the summer and retailers can
choose from a large selection of core point of sale,
spectaculars, enhancers, inflatables and crossmerchandising offers to gain ad features and build
Summer Packs a Punch with A-B’s Bacardi Silver Peach
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Available through early September, Beach
Bum Blonde Ale is brewed at the AnheuserBusch Fort Collins, Colo., brewery and has 5.4%
alcohol by volume. Beach Bum Blonde Ale is
an ideal reason for meeting up with friends for
a drink or dinner, especially because the beer
complements both fine and casual dining
occasions and pairs well with barbecue dishes,
fresh salads and fish.
“Our seasonal draught beers have generated
a lot of excitement among beer drinkers who
are on the lookout for what’s new and different
on tap,” said Bruce Eames, innovation manager.
Beach Bum Blonde Ale is the fourth in a
series of seasonal draughts from AnheuserBusch and follows the introductions of Jack’s
Pumpkin Spice Ale, Winter’s Bourbon Cask Ale
and Spring Heat Spiced Wheat.
Spring Heat Spiced Wheat won a Gold Medal
and Beach Bum Blonde Ale won a Bronze Medal
at the North American Beer Awards competition.
Bud Family Celebrates “Ahhh . . . Summer”
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Anheuser-Busch’s newest draught — Beach
Bum Blonde Ale — brings refreshment and
relaxation to adults this summer, continuing the
brewer’s popular seasonal draught program.
Beach Bum Blonde Ale captures discerning
beer drinkers’ attention with its rich golden color,
pleasant hop aroma and slightly spicy and malty
taste. This American blonde ale is brewed with
the finest pale and caramel roasted barley malts
and is hopped with imported Alsace and
Hallertau hops, as well as Cascade hops from
the Pacific Northwest.
“Blonde ales are wonderfully crisp and easily
drinkable, which makes them an ideal choice
for a summer beverage,” said Brewmaster
Florian Kuplent. “The addition of Beach Bum
Blonde Ale is a nice way to conclude our first
year of this program because it can be enjoyed
by everyone from casual beer drinkers to beer
purists who are looking for an ale with a nice
balance, gentle flavor and smooth finish.”
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Beach Bum Blonde Ale
Makes a Splash with
Beer Lovers
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USCH
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HEUSE
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Capitalize on this summer-selling season and
stock the shelves with Natural Ice, Bud Ice and
King Cobra! Each brand has its
own distinct creative look!
Each brand is available
in 24-ounce cans from Grey
Eagle.
Natural Ice is
not only the fastest growing
brand in the Anheuser-Busch
portfolio, but it is the top
selling Ice Brand in its
category.
Bud Ice, with new
packaging, is the #1 selling
premium Ice Brand.
The #1 selling malt brand
in the Anheuser-Busch
portfolio is King Cobra.
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Ice, King Cobra will Spur
Summer Selling
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Natural Light is the official beer of
spontaneous SUMMER fun!
In 2006, Natural Light is capitalizing on the
freedom of summer with lifestyle imagery that
will hit home with consumers who want to Get
Natural!
The “Summer Happens...Get Natural”
program offers a complete line of point-of-sale
elements to help retailers merchandise their
accounts. Items include unique display
enhancers like the floating bar/cooler and the
brand new iBoom, which takes music anywhere
and everywhere.
Don’t forget to order the promotional case
card that will distribute a take-one map
containing cool information such as summer
festivals, great camp sites and rules to the hottest
games. The map will also contain those “you
gotta see this” destinations.
When September rolls around, it means only
one thing: FOOTBALL. And nothing goes better
with watching the St. Louis Rams with ice-cold
Budweiser, Bud Light and Budweiser Select.
The Bud Family is the official sponsor of the
St. Louis Rams and 28 NFL Teams.
This year’s Bud Family NFL promotion
features prominent action-oriented Rams
photography and graphics matched-up with the
team’s blue and gold colors accentuating the
Rams’ logos. Make Sunday’s your game day with
football and cold refreshing Bud Family beer.
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Bud Family Salutes Rams
When grilling is in season, so is Michelob
AmberBock. Its bold flavor is perfect with food,
especially those foods with the same bold tastes.
Now, Michelob AmberBock is partnering with
Hormel to give consumers a chance to save $4
on their purchase of beef tenderloin.
Not only do AmberBock and tenderloin taste
great together, they also look great together on
new retail case cards. Consumers will be drawn
to the Michelob display by the “Pick Up
Something Bold” headline and for the instant
savings offered on the tear pad.
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Summer is the perfect time for grilling out,
and the gourmet lagers Michelob and Michelob
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Michelob, Michelob Light
Michelob AmberBock
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perfect summer getaway. Consumers use tear pads
to register to win.
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Summer means it’s time to get active. No
brand knows that better than Michelob ULTRA
and it shows with this 15-20 case secondary
display program.
The printed point-of-sale POS elements of
this program feature co-ed active photography
and stay true to Michelob ULTRA’s upscale blue
and white color scheme. Triangular image
columns, case cards, tear pads, cooler stickers
and signmaking will deliver the themeline “Live
Life to the ULTRA.”
A summer sweepstakes offers consumers a
chance to win a spa vacation for two to the Ojai
Valley Inn & Spa in Southern California — the
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Michelob ULTRA
Light are the perfect beers for this secondary
display grilling program. The printed point-ofsale elements feature Michelob spokesperson
and master chef, Todd English, as well as a
sophisticated and gourmet look.
Image columns, case cards, cooler stickers,
display wraps and signmaking will deliver the
themeline, “Tonight, Marinade with Michelob.”
A cross-merchandise overlay features instant $2
savings on marinade/seasoning, adding value for
your consumers
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The Michelob Family Summer has a variety
of brand-specific promotions that utilize
secondary displays for Michelob, Michelob
Light, Michelob ULTRA, Michelob ULTRA
Amber and Michelob AmberBock.
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Michelob Family Summer Targets Secondary Displays
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Busch / Bass Pro pocket guide, also available in retail accounts, is perfect
for camping and fishing enthusiasts and contains tips from Bass Pro experts,
the latest accessories to make sure you are not roughing it, Bass Pro and
Busch merchandise.
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Busch and Busch Light beers are partnering with Bass Pro Shops® for a
great outdoor program in 2006! With similar consumer interests and
identities, it’s a guaranteed success. Busch’s active, outdoor lifestyle
positioning and Bass Pro Shop’s® “The Adventure Starts Here” attitude
combine to...”TAKE IT OUTSIDE.”
The program contains a sweepstakes called “License to Chill,” which
gives consumers a chance to win a total outdoor adventure! The winner will
get a shopping spree at Bass Pro Shops® for the latest gear, and then will be
whisked away for an outdoor adventure of a lifetime worth $20,000.
Consumers obtain 2 halves of a fishing license with serial numbers at
the bottom. Once they have both halves, the full serial number from the
licenses is checked to see if it is a winner. Other great prizes include Bass
Pro Shops® gift cards and everyone who plays/enters the sweepstakes will
be given a coupon to Bass Pro Shops® to be redeemed in-store, online or
via catalog.
Off-premise and on-premise point-of-sale materials include a metal fish
mobile, a fish cooker, image columns, cooler stickers, dispensers for “Take
One” booklet, case cards, display wrap, shelf-wobblers, and sweepstakes
entry tearpads.
Bass Pro Shops® will feature in-store displays of “Take It Outside” pointof-sale with a “Take-One” booklet containing: a sweepstakes game piece,
cross-merchandising coupons for grocery items, Bass Pro Shops® catalog
merchandise pages, camping/fishing tips, recipes, etc. The value packed
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Busch, Busch Light “Take it
Outside” This Summer
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Motorcyclists assemble at Larry’s Tavern in
Grover in April for a ride to benefit an injured
firefighter.
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Kobe of West Port Inc., d/b/a Kobe at West Port
Japanese Grill, 111 West Port Plaza 1200, Maryland
Heights, 63146.
Rice Village, Inc., d/b/a Ryce Oriental Buffet,
12710 Dorsett Road, Maryland Heights, 63043.
Osaka Restaurant, Inc., d/b/a Osaka Restaurant,
13419 Olive, Chesterfield, 63017.
Orch, LLC, d/b/a Dave’s World Famous Bar &
Grill, 14306 South Outer Forty Road, Chesterfield,
63017.
141 Liquors & Fine Wine, Inc., d/b/a 141 Liquors
& Fine Wine, 14310 South Outer Forty Road, Town
& Country, 63017.
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West County
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Omell Shooters Bar & Grill, LLC, d/b/a Shooters
141 Bar & Grill, 108 Meramec Valley Plaza, Valley
Park, 63088.
Reno’s Bar & Grill LLC, d/b/a Reno’s
Restaurant, 3971 Bayless, Bella Villa, 63125.
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South County
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MT Smith, LLC, d/b/a Lucky’s, 2778 North
Highway 67, Florissant, MO 63033.
B&C Bottle Cap Bar LLC, d/b/a B&C Bottle Cap
Bar, 8816 St. Charles Rock Road, St. John, 63114.
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North County
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Ken Hessler hoists a commemorative eagle to celebrate his retirement after 23 years of owning
Hessler’s Pub & Grill, 11804 Tesson Ferry Road. Shown, from left, are Grey Eagle’s Frank Roach, Jim
Bannes.and Emil Schmidt. Ken Hessler sold the business to Glen King who retained the Hessler’s
name.
an understatement to say that a good time was
had by all . . . Owners Paul Cartier and Bill
Friedricks celebrated the 10th anniversary of
P.J.’s Tavern on March 16 at 123 West Jefferson
in Kirkwood. They served Anheuser-Busch beers
in special anniversary glasses. The beer
disappeared and most of the glasses did too.
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to the tens of thousands of dollars the run has
raised for the Children’s Miracle Network . . .
Combining the old with the new, The Drinking
Horn, 2317 McKelvey in Maryland Heights, held
a Disco Party, complete with a costume party and
disc jockey, March 25 and featured specials on
Budweiser Select beer . . . Charlack Pub, 8334
Lackland in Charlack, has open jam sessions on
Thursday nights and the public is invited to enjoy
some great music and cold Budweisers.
Special anniversaries! Bill Reid reports that
JR’s Saloon, 5523 Old Lemay Ferry in South
County, recently celebrated its 25th anniversary
with his famous venison stew and cold
Budweisers . . . Mike Duffy’s Bar & Grill, 124
West Jefferson in Kirkwood, recently celebrated
its 20th anniversary with a week-long celebration
featuring food and drink at 1986 prices. Mike
Duffy opened the popular restaurant on St.
Patrick’s Day in 1986.
George Hansford’s Trainwreck, 314 West Port
Plaza, celebrated its 15th anniversary on April 1
with rolled back prices and live music. It may be
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Joe Edwards’ Blueberry Hill in University City hosted its 34th annual Budweiser Dart Tournament in April.
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recently injured attempting to rescue a woman
who perished in a house fire. She suffered
extensive burns during the incident and funds
raised will be used for medical bills and other
needs. Cheryl coordinated employee and
volunteer participation.
St. Louis restaurant veteran Arnie Freed,
President of Big Bear Grill, 10017 Manchester
Road, in Warson Woods and 16524 Manchester
in Wildwood, just opened the patio at the new
Warson Woods location. Arnie needs help
running two restaurants at opposite ends of
Manchester and he has it with partners Ken
Tracey and his sons Jeff and David Freed . . .
Just in time for Cardinal’s baseball, owner
Debbie Greer just added a new big-screen
television and opened the patio at the Concord
Grill, 11427 Concord Village in South County.
Anheuser-Busch’s Grant’s Farm, one of St.
Louis top visitor attractions, opened for the
season in mid-April for tours to see animals and
trained birds. At the end of the tour, adults can
enjoy a cold Budweiser, Bud Light, Budweiser
Select or Michelob Ultra . . . Owner Tom
Krakover of Xanadu, 280 Long Road in
Chesterfield, has added the popular Widmer
Draught Beer from Widmer Brothers and
brewing alliance partner Anheuser-Busch . . .
Lone Star Steakhouse, 11969 St. Charles Rock
Road in Bridgeton, has replaced a competitive
draught beer tap with Michelob Ultra Amber
making Lone Star Anheuser-Busch draught beer
exclusive.
Chevy’s, 1382 Clarkson/Clayton in Ellisville,
held its 9th annual 5K run on May 13 and added
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Budweiser Select was the featured beer at
Busch’s Grove’s Kentucky Derby Party in Ladue
May 6. (Left) “Southern Belle” Kelly Tindall
holds a 16-ounce aluminum bottle of Budweiser
Select beside an ice sculpture (Right) A
Budweiser Clydesdale is the center of attention
at the party. From left are Kelly Tindall, Pedro
Beltranena, Don Tamillo and David Miller.
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Keith & Robin Jordan’s restaurant,
Murphy’s, 1229 Castillons Arcade, Creve Coeur,
will hold its third annual golf tournament to
benefit St. Vincent’s Home for Children on June
24.
Cheryl Quick, owner of Larry’s Tavern,
16833 Manchester in Grover, and other local
businesses, raised more than $25,000 on April
22 for Firefighter Cindy Schuenke who was
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Shots
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Sharon Kezele and Michael Friederich are
members of the employee team at Sportsman’s
Park.
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Photographs above and below show patrons at
Sportsman’s Park and the sports memorabilia
featured in the restaurant.
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Jerry, and partners Dan and Julie Volmert,
are celebrating the third anniversary of their
ownership of Sportsman’s Park in May. The
venerable restaurant, located near Highway 64/
40 at the Clayton Road exit, dates back more
than 60 years. The original name was the Ladue
Inn until it was purchased by the Probstein
family and became Jackie’s Place when St. Louis
Football Hall-of-Famer Jackie Smith was
involved in its operation.
Sportsman’s Park is a “laid-back family
restaurant and bar with great food and drink, said
Peggy Naes who has been General Manager for
three years. “I worked down the street at
Schneithorst’s for many years until Jerry and
Dan gave me the opportunity to join them here,”
she said.
Sportsman’s Park is known for numerous
photographs and sports memorabilia that graces
the walls. “Everyone knows St. Louis is a great
sports city,” Jerry said. “We commemorate this
with the many historic photographs that honor
those we have called heroes through the years.”
Sportsman’s Park is also known for the
excellent food. Sportsman’s Park features
wings, turkey chili, chicken strips and burgers.
“We are open seven days a week and our Sunday
brunch features a separate brunch menu as well
as our regular menu which changes with the
freshness important to that quality. By offering
quality products with great service, we have
increased our business by 30 percent in the past
three years.”
Peggy said the bar is the “heart of the
business. The bar area is full at lunch and after
work,” she said. “We keep the emphasis on
quality by having all the Anheuser-Busch
products available including six on tap—
Budweiser, Bud Light, Budweiser Select,
Michelob AmberBock, Michelob Ultra and
Widmer.” Widmer is a craft beer alliance partner
of Anheuser-Busch.
She said that Grey Eagle drivers make life a
little easier for Sportsman’s Park employees.
“They straighten up the beer storage area and
rotate the Anheuser-Busch products,” Peggy
said. “They are absolutely the best.”
Peggy and Jerry agree that Grey Eagle sales
personnel, including Area Sales Manager Rob
Dolrenry and Sales Representative Dave
Berkbigler, provide the best service possible.
“We have a great relationship with Grey Eagle
and all its employees.”
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Sportsman’s Park General Manager Peggy Naes
and co-owner Jerry Perry enjoy AnheuserBusch products as they sit in front of a photo
tribute to Hall-of-Fame broadcaster Jack Buck.
seasons,” Peggy said. “Maybe it’s a reflection of
the times but we also have a great take-out
business for busy families and our kitchen is open
to midnight.”
At 2,000 square feet, including the kitchen,
Sportsman’s Park can be described as cozy.
“People seem to enjoy being part of a busy
restaurant,” Peggy said. “No one complains that
the tables are close because they are friends, or
about to be friends, with the people at the next
table.”
Sportsman’s Park also has an industry menu
from 10 p.m. until closing for those who work in
other restaurants and bars. “I know from
experience that many people are looking for a
place to go when they finish work,” Peggy said.
“We invite them to come in for good food and
drink at an affordable price.”
Jerry said Sportsman’s Park has 43 employees
and many “have been here for a long time. We
now have the children of employees working for
us and I think that says a lot about the quality of
our employees and the loyalty of our customers,”
Jerry said.
“Because our storage is at a premium, that
guarantees freshness,” Jerry said. “We pride
ourselves on buying quality food products and
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Patrons at Sportsman’s Park, 9901 Clayton
Road, will soon be greeted with a new foyer and
a nostalgic, antique-designed sign that was found
by co-owner Jerry Perry during a recent visit to
the Lake of the Ozarks.
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Sportsman’s Park Is Adding New Foyer And Old Sign