XERIAL

XERIAL
XERIAL
The concept
SCALE
1/ Keratine
2/ Chemical links
Stratump corneum
3/ Corneodesmosomes
XERIAL
Squamoregulating® action
1/ Damage of keratine
2/ Break in chemical links
3/ Destruction of corneodesmosomes
Eliminate scales
For a better hydration
1/ Vectorised Urea
Vectorisation of urea in
corneospheres
Same structure as
corneocytes
Penetration into the
corneocyte
1
Vectorised Urea
Stratum corneum
Degradation of keratine
2
Highly
concentrated Urea
+
Lactic Acid
Stratum corneum
Break of chemical links
3
Stratum corneum
Glycerol 5%
Destruction of
corneodesmosomes
SQUAMOREGULATING® INNOVATION
1/ Vectorised Urea 2/ Urea + lactic acid
Stratum corneum
3/ Glycerol 5%
XERIAL
Moisturizing and emollient
Action
W/O specificity
• Permanent Action
• Protective Effect
Ultra- complete Formula
• Hydrating Active ingredients(urea,
PcNa)
• Emollient Active ingredients (shea
butter)
Reconstitutes the hydrolipidic film
XERIAL
Segmentation
Very DRY and SCALING
SKINS
XERIAL 5 VISAGE
XERIAL 10
SCALING
SCALP
XERIAL CAPILLAIRE
XERIAL P SHAMPOO
XERIAL 30
XERIAL 50
XERIAL 50 EXTREME
XERIAL P BAUME
XERIAL
The products
XERIAL
Segmentation
Very DRY SKINS
XERIAL 5
CREAM
FACE
XERIAL 10
EMOLLIENT
LOTION
BODY
XERIAL 5
Cream for the Face
50 ml Tube
XERIAL 5
1/ Physiological hydrating Action
Urea + vectorised Urea 5%
2/ Restructuring Power
Shea Butter 3% - Glycerol 5%
3/ Soothing Effect
Allantoïn 0,3%
XERIAL 5
W/O 24H remanent Texture
Fragrance-free
Gives softness and comfort to
the skin
Excellent base of make-up
XERIAL 5
INDICATIONS
medicinal dryness
climatic attacks
XERIAL 10
Body lotion
Tube 200 ml
XERIAL 10
Scale regulating lotion for the body
Urea + vectorised Urea 10%
High relipiding power
Shea butter 5% - Glycérol 8%
Soothing Action
Allantoïn 0,3%
EFFICIENCY XERIAL 10
CLinical Study in vivo Dermscan
•OBJECTIVES
Evaluate keratolitic efficiency
Evaluate skin tolerance
Evaluate observance
MATERIAL and METHODS (1)
•Keratolitic efficiency
Through a squamameter
Application of D-Squam on leg
Analysis of scales
(surface, number)
MATERIAL and METHODS (2)
• Skin Tolerance
Evaluated by a dermatologist
During a clinic exam
MATERIELS ET METHODES (3)
•Observance
Subjective valuation
Organoleptic caracteristic
Hydrating effect
Through a questionnaire
PATIENTS
•20 patients
•Average age : 28 years
•Inclusive Criteria :
Xerosis (endogen or exogen) 10
Ichtyosic skins 5
Psoriasic skins 5
CONDITIONS of APPLICATION
•2 applications per day
•During 21 days
•On the treating leg
RESULTS (1)
•Proven keratotolytic efficiency
After only 21 days
Significative reduction of the
surface of scales
on 80% of patients
RESULTS (2)
• Hydrating effet perceived by 90%
volonteers
• Easy Observance
• 75% patients are willing to continue
the use
• Skin Tolerance 100%
XERIAL 10
W/O Texture - remanence 24H
Maximum Tolerance : fragrance-free
Quick penetration
Gives back softness and comfort to
the skin
XERIAL 10
INDICATIONS
Ichtyosis
Post PUVA
Hyperkeratosis linked to the sun
XERIAL
Segmentation
Severe DRY and SCALING SKIN
XERIAL 30
CREAM
Extended or
confined areas
XERIAL 50 CREAM
XERIAL 50 EXTREME
Confined areas
XERIAL 30
Lotion for the body
100 ml Tube
XERIAL 30
Squamoregulating action
Urea + Vectorised urea 30%
High lipiding action
Shea Butter 3% - Glycerol 5%
Softening Action
Allantoïn 0,3%
XERIAL 30
Reduces the excessive thickening
of the horny layer
W/O Texture :
Long-lasting filmogenic effect
Maximum Tolerance :
Fragrance - free
Smoother and soother skin
XERIAL 30
INDICATIONS
Keratosis pilaris
Severe Ichtyosis
Pili incarnati
After XERIAL 50
XERIAL 50
Cream
40 ml Tube
XERIAL 50
Exfoliating and scrubbing Action
Urea + Vectorised Urea 50%
Salicylic Acid 1,5%
Glycolic Acid 5% - pH3
Real « pumice stone » effect
XERIAL 50
INDICATIONS
Hyperkeratosis
Callosities
Corn and callus
Palm and plantar Keratodermy
onychomycosis
XERIAL 50
POSOLOGY
1 to 2 times / day
Till disappearance of hyperkeratosis
(around 15 days)
XERIAL 50
EXTREME
Cream
30 ml tube
XERIAL 50 EXTREME
Exfoliating action in depht
Urea + Vectorised Urea 50%
salicylic Acid 2%
PAPAÏNE 0,2% : protéolytic enzyme
Fast exfoliation in depht
XERIAL 50 EXTREME
INDICATIONS
rebels Hyperkératosis
Rebels and depht Callosities
Corns
Palm and plantar Keratodermy
Diabetic Hyperkératosis
Warts associated with
hyperkeratosic
XERIAL 50 EXTREME
POSOLOGY
1 to 2 times per day
Till disappearance of
hyperkeratosis (around 15 days)
After use XERIAL 30
XERIAL
Segmentation
Scaling states of
scalp
XERIAL CAPILLAIRE
XERIAL P SHAMPOO
XERIAL P BAUME
XERIAL
CAPILLAIRE
100 ml Bottle
XERIAL CAPILLAIRE
Squamoregulating Balm
Urea 30%
Salicylic Acid 0,5%
Allantoïn 0,3%
Glycerol 3% - Shea Butter 0,5%
XERIAL CAPILLAIRE
MaximumTolerance : Fragrance-free
Easy Use
Application bottle
Does not run or flow
Easy application
Rinsed with water
XERIAL CAPILLAIRE
Indications derma
Dry and oily dandruffs
Seborrhoeic Dermititis
Itching on scalp
Scaling states due to Tinea Capitis
Indications paediatrics
Craddle cap
XERIAL CAPILLAIRE
Therapeutical outline - Derma
Apply before or after shampoo
Let act a few mn to several hours
Rinse with water
2 to several times / week
Therapeutical outline - Paediatrics
Apply before bath
Let act 10 minutes
Rinse with water
XERIAL P
SHAMPOO
200 ml Bottle
XERIAL P SHAMPOOING
Squamoreducing effect
Urea + vectorised urea 10%
Salicylic Acid 1,5%
Ichtyol 1%
Sooth itching
Allantoïne 0,5%
XERIAL P SHAMPOOING
Soft cleansing base, perfumed
Does not sting eyes
Hair easy to do
Complex of phytoactive spherulites
Cationic Polymeres
XERIAL P SHAMPOOING
Therapeutic outline
2 to 3 times / week
Alone or as additive to
XERIAL P BAUME
XERIAL P
BAUME
100 ml Tube + canula
XERIAL P BAUME
Reinforced squamoreducing effect
Urea + vectorised urea 30%
Salicylic Acid 3%
Ichtyol 1%
Sooth itching
Allantoïne 0,5%
XERIAL P BAUME
Hydrate and nourrishes skin
Glycerol 5%
Useful use
With or without rinsing
XERIAL P BAUME
Therapeutical outline
Body : alone or in addition to
dermatologic treatment
Scalp : let act 15 min
If necessary, rinse with
XERIAL P SHAMPOO
MARKETING
PROMOTIONS
MEDICAL
Visit Aid
2007
XERIAL
10/30/50/50EX
Visit Aid
2009
Specific Foots
XERIAL 50/50EX/30
PHARMACIST
Visit Aid
Leaflet
Leaflet
Display
XERIAL 50/50EX
XERIAL
NEW RANGE
2010
XERIAL NEW RANGE
2010
The new XERIAL range will feature a new
concept which will continue to be based on
Urea, and the graded solution to dry and flaking
skin, as well as the latest discoveries having
brought to light new physiological factors
involved in the skin’s desquamation process
and impossible to treat.
This will therefore require a new formulation.
XERIAL NEW RANGE
2010
Next to this new concept, the future new XERIAL
range will be made available in different pharmacy
and parapharmacy display environments:
body care, foot care, nail care, face care, hair care.
Based on currently existing products, this means
that “body care”, “foot care”, “face care” and “hair
care” will more clearly appear on the facing to
facilitate consumer communication.
Facing copy will be in French and English.
XERIAL NEW RANGE
2010
All available references today will be maintained
while 5 new references will be created:
XERIAL 10 100ML for dry feet
XERIAL 30 100 ML for very dry and damaged feet
and the prevention of callosities which will be
better adapted as follow-up treatment with 50 and
50 EXTREME
XERIAL 40 NAILS for nail mycoses
XERIAL for cradle cap with 10% Urea
XERIAL fissures and cracks for repairing fissured
and cracked skin (feet, hands…)
XERIAL NEW RANGE 2010
The division of the future range will be as follows:
BODY CARE
XERIAL
10 100ML
FOOT CARE
FACE CARE
NAIL CARE
XERIAL
10 100ML
Dry feet
XERIAL
10 200ML
XERIAL
10 500ML
HAIR CARE
XERIAL
cradle cap
XERIAL 30
100ML
Very dry feet
XERIAL 5 50
ML
XERIAL 40 10
ML
XERIAL hair care
XERIAL 30
50ML
XERIAL 50 50
ML
XERIAL
30 100ML
XERIAL
Fissures and
cracks
XERIAL P balm
(idem as current)
XERIAL 50
EXTREME
40 ML
XERIAL P shampoo
(idem as current)
THANK YOU FOR YOUR
ATTENTION