MEDIAKIT

MEDIAKIT
2010
ABOUT THE MAGAZINE
step by step,
success by success
ЖУРНАЛ «YES!-Звезды»
Y
esterday we started as an exclusive magazine of the popular TV-project
“Fabrika zvezd”. Today “Yes! Zvezdi” is among the leaders in terms of
youth audience which starts to form its consumer habits, pays attention
to brands and reacts to stylish, attractive ads.
closer to celebrities
New format of the «Yes Zvezdi» magazine.
S
ince July 2009 our format has changed. Now every issue is devoted to specific theme which always corresponds to the most actual trends in culture and show-business. Celebrities themselves create the magazine about
celebs. In every issue of our magazine new invited celebrity on top of his or
her popularity who is also competent plays the role of chief editor. The selection of the editor in chief is dictated by the theme of the issue.
We cover topics everybody speak about and tell our readers what they want
to now about. Our audience is constantly growing, we get new readers, saving the old ones.
Concept of the magazine
«Y
es Zvezdi” magazine writes only true stories from the celebrities life,
working directly with celebs and their PR-managers. Celebrities tell
us their most intimate secrets, life problems, feelings, share the secrets
of success.
Actual and veracious materials, nonstandard layout – these are the factors responsible for the biggest percent of exclusive audience in Moscow*
among all youth magazines.
* Source TNS Russia NRS-Moscow (16+), March-July 2009
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3
OUR RUBRICS
m
o
r
f
g
n
ti
s
e
r
te
in
t
s
o
the m
s
ie
it
r
b
le
e
c
f
o
ld
r
o
w
the
from the first person
beauty
Interview of the month
T
here is no middleman represented by journalist. Celebs themselves comment their life,
share their secrets and tell behind the scene details. They don’t hide anything because they are
communicating with the people they love – our
readers and their fans.
B
ig interview with one of the most
wanted and popular celebs.
love stor y
special projects
E
xploring the theme of
the issue by the examples from the private life of
celebs. Everything interesting in a new perspective
and with new details.
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C
elebs who had successfully dominated thousands of hearts share their view on the wonderful feelings.
C
elebs tell you how to look 100% all the time.
How to look gorgeous under all circumstances. They test the novelties of perfume and cosmetics with our readers and share their personal experience as well.
fashion
P
ractical advices for the people who want to
stay on the cutting edge of the fashion. Photos of the hottest fashion-trends with celebs.
ports from
actors and musicians, re secrets of
of
ies
ar
di
d
an
s
og
Bl
:
as
ts,
es, tes
As well
es from celebs, horoscop
the loudest parties, advic
celebs success.
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IN THE ZOOM / GEOGRAPHY
READERS / IN THE ZOOM
readership in digits
distribution map
L READERS IN THE
NUMBER OF THE LOYA
ST
HE
HIG
E
TH
S
HA
E
ZIN
«YES!-ZVEZDI» MAGA
CELEBS.
H MAGAZINES ABOUT
UT
YO
E
TH
OF
T
SEGMEN
R
BUY EACH ISSUE OF OU
36% OF OUR READERS
MAGAZINE.
SEX/AGE
OUR READER
CIRCULATION
350 000
copies
Moscow –
Regions –
44%
86.8%
63.7%
Girl 16-24 y.o. –
DISTRIBUTION
43%
57%
Income B, С –
Men
13.5%
Women
16-19
36.9%
Last year student
with constant income –
Women
45+
Kaliningrad
13.8%
0.55%
Saint-Petersburg
6.56%
Minsk
4.02%
Voronezh
2.58%
SOCIAL STATUS
Moscow 43%
Rostovon-Don
1.26%
Nizhny Novgorod
1.45%
Schoolgirls,
students
Perm
Kazan
Office
employees
Yekaterinburg
4.55%
Tyumen
Habarovsk
0.94%
Chelyabinsk
Volgograd
Pyatigorsk
0.95%
Krasnodar
2.52%
3.47%
2.17%
Novosibirsk
14.3%
0.5%
Top-managers
11.51%
0.63%
Housewives,
young moms
Vladivostok
1.5 %
Women
25-34
10.5%
Ufa
Almaty
1%
15.7%
17.9%
Specialists
0.85%
Penza
Samara
Women
35-44
1.16%
2.68%
1.05%
44.4%
12.5%
Women
20-24
7.5%
5.9%
Other
5.9%
-July 2009
S-Moscow (16+), March
Source TNS Russia NR
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INTERACTIVE
SPECIAL PROJECTS
magaIn 2010 “YES!-Zvezdi”
a lot and
ge
zine is going to chan
projects.
w
ne
implement a lot of
anging
ch
or
s of time
reaction to the demand
the
t
jus
t
no
ships
are
on
cts
ati
oje
rel
gthen
These changes and pr
imarily directed to stren
pr
are
ey
Th
.
rld
wo
g
and dynamic surroundin
rapidly changing.
mands and wishes are
de
e
os
wh
rs
de
rea
r
ou
with
special actions
unique proposals
est
shopping with a star cont
Placement
on the cover
Exhibition “The most
reading country”
club parties
the brightest
“YES!-Zvezdi” organize
s.
der
parties for the rea
Выиграй
шопинг
со звездой
на 15 000 руб.
от TAMPAX
стр. 58
the
participation in
ic
br
ru
t
en
Experim
Sport festival
in Luzhniki
“Everybody reads”
party
exclusive
premiers
Page with the contest announcement
“Pervaya lubove”
movie
in the
participation es
editorial cont ts
test
…and supports the hot
premiers.
plans for 2010
Live Colours
Fest
“Pink Panther 2”
movie
8
Centerfold with contest results report
“Chernaya molniya”
(product placement)
Comedy club
festival
Throughout the year
edy
• Cross-promo with Com
club, Dfm radio.
es
• Support of the new issu
k.
in Luxor cinema networ
• Promo-actions in the
sia
biggest universities of Rus
(with ISIC).
As well as: new contests,
s
rubrics, interesting project
t
and as always the hottes
materials.
SUBSCRIPTIONS
REBUSES
in the
participation ru
Stylish things bric
9
ADVERTISING OPPORTUNITIES
ADVERTISING
directed influence
all kinds of sampling
advertising costs
ty rubric
participation in the Beau
Размеры
1/1 page
1/1 page (1/3 of the magazine)
1/2 page
1/3 page
Third Cover
Back Cover
First spread
Second spread
Third spread
Special Positions:
(Masthead, Editor’s Letter, etc.)
Celebrities
testing
Novelties of cosmetics,
perfumes and most
actual make-ups
rubric sponsorship
participationicin the
Fashion rubr
conditions
for special
projects
e=
Special project page pric
(disAdvertising page price
count saves)
by
Creative idea is created
m
tea
al
tori
edi
zdi”
Zve
S!
“YE
from
Production cost starts
in20,000 roubles (VAT not
cluded)
– 10%
Any special positioning
price markup
1
2
3
Цена (руб.)
304.000
345.000
207.000
130.000
340.000
405.000
657.000
608.000
608.000
345.000
rtising
dates for adve
10
20
in
ls
materia
Issue
Booking
Closing Date
January 5 november 2009
February 3 december 2009
March
15 january 2010
April
4 february 2010
May
5 march 2010
June
1 april 2010
July
6 may 2010
August
3 june 2010
September 8 july 2010
October 5 august 2010
November 2 september 2010
December 7 october 2010
Ready Materials
On sale*
17 november 2009
15 december 2009
26 january 2010
16 february 2010
16 march 2010
13 april 2010
17 may 2010
15 june 2010
19 july 2010
17 august 2010
14 september 2010
19 october 2010
29 december 2009
2 february 2010
2 march 2010
30 march 2010
27 april 2010
25 may 2010
29 june 2010
27 july 2010
31 august 2010
29 september 2010
26 october 2010
30 november 2010
* – these are the time-lines of Moscow release. Expedition to regions begins
7 days earlier.
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MEDIAKIT
2010
ADVERTISING DEPARTMENT
Advertising Sales Director Anna Peres [email protected]
Advertising Sales Manager Olga Lebedeva [email protected]
Advertising Sales Manager Olga Putnaya [email protected]
Special Advertising Project Manager Zoya Fisenko [email protected]
Advertising Sales Assistant Marina Ageeva [email protected]
MARKETING DEPARTMENT
PR-manager Ekaterina Koroleva [email protected]
Marketing Manager Evgenia Pruslina [email protected]