striving for excellence - CETRONIA

A Non-Profit, 501C3 Corporation
2011 Community Report
Leadership
Excellence
Always Ready, Committed to the communities we serve since 1955
www.cetronia.org
Greatness and success is achieved through a commitment to excellence.
Excellence is not only a matter of what you do, but how you do it.
Cetronia’s core values— customer focus, excellent patient care, community
involvement, professionalism, integrity, leadership and teamwork—are the
guiding principles that keep us focused on our constant pursuit of excellence.
2011 has marked significant achievements and monumental milestones for
Cetronia Ambulance Corps as we continue our pursuit for excellence,
regionalization and collaboration within the EMS system. As pre-hospital
emergency medical providers, we demonstrate our continued commitment
to excellence by our rapid delivery of patient care and our promise to not
only respond, but to serve and protect our community. Guided by our Senior
Management team and Board of Trustees we are not satisfied with simply
keeping up with advances in pre-hospital healthcare; we are leading the industry
and are shaping the future of emergency medical services, transportation and
community health resources for residents of the Greater Lehigh Valley and
its surrounding areas.
Our growing community and aging population brings with it a need to strengthen
the Valley’s healthcare infrastructure and expand its emergency services.
Cetronia is focused on the future, utilizing advanced technologies and creating
collaborative partnerships that will lead to better outcomes for our residents.
Our 2011 Community Report highlights the many things that set Cetronia apart
and the many ways that we make a difference in our communities.
I invite you to see what we have accomplished in the past year and to join us
on our journey into the future. Cetronia is well-positioned to form unique
collaborations with other public health & safety organizations and implement
upgrades to our technology, which will not only create better outcomes for our
patients, but drive change in the EMS system for the communities benefit.
I thank you for your support of Cetronia Ambulance Corps and ask that you
will continue to support this organization as we grow.
Respectfully yours,
Larry A. Wiersch, MS
Chief Executive Officer
2011 Board of Trustees
Russell R. Clelland, CTP, CIA Chairperson
Karen R. Ellsweig, Esq., Vice Chairperson
James F. Dunleavy, Treasurer Michael C. Keenan, Secretary
Gregory C. Kile James D. Kish Mary Kramer Dennis Pfleiger, RRT, NHA * Indicates Ex-Officio
Steven Ridgway
David B. Roehrig
Jacob M. Schock
Beverly A. Snyder, RN, MHA
Keith J. Weinhold, MHA, FACHE
William Zajdel, D.O, Medical Director*
Bruce Ellsweig, M.D. Associate Medical Director *
Larry Wiersch, MS, CEO of Cetronia*
CETRONIA
Ambulance Corps
Cetronia Ambulance Corps is entrusted to serve a primary response area encompassing
108 square miles and a population of over 100,000 residents.
Responsible employer of 94 full-time and 30 part-time
associates; 30 active and 50 lifetime volunteers
In 2011, Cetronia answered 44,687 calls for service.
Of those, 13,906 were priority 1, 2 or 3 calls
Cetronia is stationed in 4 facilities throughout the Lehigh Valley
Cetronia’s fleet consists of 19 ambulances, 12 paratransit trucks,1 supervisor’s
vehicle, 1 medi-car and 1 fire rehab unit, which logged a total of 515,307 miles in 2011.
HEALTH ON WHEELS
TM
striving for excellence
RECOGNIZING EXCEPTIONAL PERFORMANCE
Our people are our greatest asset. They are dedicated, caring, skilled and
passionate about what they do. Because of our reputation for excellence in
customer service and satisfaction, Cetronia has grown into one of the largest
non-profit ambulance providers in Pennsylvania. Led by our Senior Management
and Operations Team, Cetronia associates are highly skilled and trained,
ultimately resulting in our ability to save more lives and truly make a difference
in the communities we serve.
Congratulations to our associates who
were recognized for their dedication to EMS
and excellence in clinical care during 2011!
•
Bill Aull received the prestigious designation
as the Pennsylvania Basic Life Support Practitioner of the Year by the Pennsylvania Emergency Health Services Council. Bill has 10 years experience in patient care and serves as an EMT for Cetronia.
With his extremely caring demeanor, Bill is able to put each patient at ease and routinely goes above and beyond the call of duty.
•
Matt Sadrovitz was honored by the Pennsylvania EMS Provider Foundation as a “Star of Life.”
Matt, a Paramedic and Crew Chief for Cetronia
Ambulance Corps provides logistical and operational support to field providers as well as serving on an advanced life support squad.
•
Bruce Bray received a citation from Representative Julie HarHart for his more than 30 years of public service to his community and the impact he has had on his patients.
• Luke Bulmer earned his Stork Pin for delivering a premature babygirl in her Whitehall Township home.
striving for excellence
ACHIEVING NATIONAL RE-ACCREDITATION
Map highlights the CAAS accredited agencies in the tri-state area.
In September of 2011, Cetronia Ambulance Corps was granted national re-accreditation
from the Commission on Accreditation of Ambulance Services (CAAS) for its compliance in
exceeding national standards of organizational and clinical excellence within the ambulance
industry and its state licensing requirements. As part of this process, a panel of distinguished
national EMS experts conducted a comprehensive analysis of our organization. The focus is
not only on the delivery of patient care, but our policies, procedures, and operational and
administrative functionalities, as well as Cetronia’s relationship with other agencies,
the general public and the medical community.
Our national accreditation represents our commitment to excellence and further demonstrates
that Cetronia associates have a passion for saving lives. To the communities we serve, our
accreditation signifies that Cetronia will provide support for educational programs and
response to natural disasters or catastrophic events.
To our customers, it signifies the high level of patient care
they will receive and ensures them that they can count
on continuous quality improvement being the mission
and purpose of our service.
Cetronia Ambulance Corps obtained its original accreditation
in 2008 and remains one of only seven ambulance services to
be nationally accredited in the state of Pennsylvania, the only
service in Eastern PA; and one of 144 from a total of over
17,000 ambulance services in the United States that have
achieved this great distinction.
striving for excellence
INVESTING IN LIFE-SAVING TECHNOLOGY
Industry leaders like Cetronia Ambulance Corps
use every advantage to add value, improve
customer satisfaction and raise the bar on
organizational performance. In 2011, Cetronia
invested significant capital to upgrade and replace
our 12-lead cardiac monitors/defibrillators on
all Advanced Life Support (ALS) emergency
response vehicles.
The new LIFEPAK 15 monitors/defibrillators allow
pre-hospital providers to monitor critical body
functions and identify instances of Myocardial
Infarction (Heart Attack) during the early stages as
to reduce the likelihood of cardiac tissue death. Combining this new technology with our
High Performance EMS deployment system, Cetronia Ambulance Corps has been successful
in reducing door-to-balloon response times for the residents of the Greater Lehigh Valley
and improving the overall health of the community. The American Heart Association (AHA)/
American College of Cardiology (ACC) standard for door-to-balloon is 90 minutes, and with
the LIFEPAK 15 monitors/defibrillators Cetronia’s highly skilled Paramedics and EMT’s are
able to perform a 12-lead EKG and alert ER staff to active the cath lab while en route to
the hospital which significantly improves patient outcomes and ultimately results in
more lives saved.
On April 28, 2011, Cetronia Ambulance
Corps hosted its “Health on Wheels”
benefit which was attended by over 170
businesses, community leaders and
residents that support Cetronia’s pursuit
of excellence in pre-hospital emergency
medical services. The event, held at the
America on Wheels Museum in Allentown,
showcased some of the newest and
most innovative technologies utilized by
Cetronia associates every day. Proceeds
of the event went directly towards the
purchase of the LIFEPAK 15 monitors/
defibrillators.
striving for excellence
SERVING OUR COMMUNITY
Cetronia Ambulance Corps strives to be a familiar and welcome
participant in the lives of those we serve. We are able to achieve
this through the many community outreach and education initiatives
that Cetronia offers; whether it be providing stand-by EMS services
for a community event, helping a Boy Scout pack earn their First Aid
Merit Badge, visiting elementary schools, participating in community
health fairs or training our fire and police departments in CPR. Our
organization also participates in the Scouting for Food, Blizzard Boxes
through Meals on Wheels and Toys for Tots campaigns. Additionally,
Cetronia’s leadership lends its time and expertise by serving on many
boards and committees which further improve the community where
we live, work and play.
• Cetronia Ambulance Corps participated in 220 special events, standby’s and educational programs in our communities during 2011
• Staff and services were donated for 120 events, totaling a charitable in-kind contribution of $40,617
In 2011, our Special Operations teams were activated on several occasions to provide disaster relief
and emergency services to our surrounding communities. As an active member of the Pennsylvania
Region II Strike Team, Cetronia Ambulance Corps dedicates two advanced life support ambulances
complete with personnel to a state-wide emergency response team. To help with emergency
preparedness for Hurricane Irene, the Strike Team was deployed to Atlantic County, New Jersey to
assist with the evacuation of residents in flood prone areas, as well as move the elderly and those
with medical conditions to safety. In the wake of Tropical Storm Lee, the Strike Team was deployed
to the Wilkes-Barre area to evacuate residents and provide emergency personnel to aid in the cleanup efforts. Diring the October snow storm, Cetronia’s Operations Center served as a warming facility
for residents without power. Residents were able to come in and enjoy a hot cup of coffee and
warm meal. For those residents who weren’t able to drive, Cetronia crew members picked them up
and brought them to the warming center. Many of our associates played integral roles in regional and
local Emergency Operations Centers (EOC’s), working countless hours to ensure our communities
continued to receive essential services during these severe
weather events.
“I can’t thank your staff enough for all of its support
during the October power outages and storms.
It is reassuring knowing that South Whitehall Township
has Cetronia Ambulance Corps as our EMS provider and
emergency management partner; always willing to
step up to the plate.”
– Jeff Kelly, Emergency Management Coordinator for South Whitehall Township
striving for excellence
REMAINING FISCALLY RESPONSIBLE
As an independent 501(c)3,
non-profit community based
organization, our stakeholders
are the communities we serve.
Cetronia Ambulance Corps
conducts all of its operations
efficiently, effectively and
responsibly, contributing to the
financial stability and future
growth of the organization.
Because we receive financial
and technical support from
so many individuals and
businesses, Cetronia Ambulance
Corps is able to strive for
excellence in emergency
medical services, transportation
and community health
resources. We continue
to reinvest wisely in our
community so all residents
will benefit from our regional
life-saving mission.
• In 2011, Cetronia Ambulance Corps received $180,378
from 2,923 generous donors.
Following prudent financial
practices, Cetronia Ambulance
Corps is well positioned for
future expansion and growth.
striving for excellence
BUILDING THE FUTURE
JOINT OPERATIONS BUILDING
NEW REGIONAL EMS & MEDICO-LEGAL FORENSICS CENTER
COMING SOON TO
BROADWAY & PARKWAY RD….
It is our belief that a collaborative approach to public health and safety is in the best interest
of our community. As a result, Cetronia Ambulance Corps has developed a model that utilizes
advanced technologies and systems to lead to revolutionary advances in pre-hospital emergency
care while also building relationships with community health systems that believe there is value
achieved through collaboration and teamwork.
In October of 2011, the Lehigh County Board of Commissioners unanimously approved a 99
year land-lease agreement between Cetronia
Ambulance Corps and the County of Lehigh for
property at the intersection of Broadway and
Parkway Road in South Whitehall Township.
This paves the way for the development of a
75,000 +/-sq ft regional emergency medical
services, education and medico-legal forensics
center, which will: provide enhanced security
for Cetronia’s fleet along with the county’s
emergency vehicles and equipment; enhance
community public health training programs
through public and private usage of our
educational center; be capable of expanding
Cetronia’s existing command center to assist
regional emergency operations; and open new
opportunities for medical training for all regional
EMS, healthcare and public safety personnel.
Cetronia Ambulance Corps also received a $1.75 million allocation from the Commonwealth
of Pennsylvania under its Redevelopment Assistance Capital Program (RACP) and bi-partisan
support from all four caucuses of the Commonwealth’s legislature combined with Governor
Corbett’s office for this project.
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AARP Lower Lehigh - Chapter 4150
Ms. Elizabeth Abrams
Mr. & Mrs. Joseph Abrardo
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Ms. Lisa Adams
Air Products and Chemicals, Inc.
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Mr. Louis Albright III
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American Emergency Vehicle
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DAY-TIMERS, Inc.
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Great Northern Corporation
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Haldeman Ford Lincoln Mercury of Kutztown
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Northampton Community College
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Page, Wolferg & Wirth, LLC
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Mr. Charles Snyder
Mr. & Mrs. Howard Snyder
Mr. & Mrs. Ira Snyder
Mr. & Mrs. Jeffrey Snyder
Mr. & Mrs. Kenneth Snyder
Mr. Edward Spence
Mr. & Mrs. Robert Sperling
St. Luke’s Health Network
Mr. & Mrs. Peter Stangherlin
Mr. & Mrs. William Stauffer
Mrs. Anne Stibitz
Mr. & Mrs. Christopher Stitzel
Mr. & Mrs. Richard Stough
Mr. William Straccia
Mr. & Mrs. William Strauss
Mr. Frank Strobl
Ms. Susan Stupal
Mr. & Mrs. Edward Sullivan
Mr. & Mrs. David Sweeney
Ms. Teresa Szajkovics
Ms. Jean Szoke
Mr. & Mrs. Kenneth Talbot
Mr. & Mrs. Alexander Tamerler
Mrs. Barbara Tantaros
Mr. & Mrs. Jack Taschner
Mrs. Glenda Taylor
Mrs. Meghan Thomas
Mr. Charles Thompson
Mr. & Mrs. Robert Thornburg
Ms. Hilda Tomcics
Rev. & Mrs. John Tomlinson
Mr. & Mrs. John Toth
Harry C. Trexler Trust
Ms. Margaret Tretter
Mr. Gerald Trumbauer
Ms. Jane Trump
TuWay Communications
UGI Utilities, Inc.
Ms. Elfreide Ulrich
UTZ Quality Foods Inc.
Valley Preferred
Mr. & Mrs. Frank Vigilanti
Ms. Linda Vingoe
W2A Design Group
Mr. James Wagner
Mr. & Mrs. Kris Wanamaker
Ward’s Oriental Rug Service
Mr. Clifford Warfield
Mr. & Mrs. David Warnke
Ms. Alice Watman
Mr. & Mrs. Samuel Wear
Ms. Helen Weaver
Mrs. Cecillia Wechsler
Wegmans Food Markets Inc
Mr. & Mrs. Warren Weiland
Mr. & Mrs. Isadore Weiner
Mr. & Mrs. Keith Weinhold
Mr. & Mrs. Steve Weisberg
Mr. William Wenzel
Ms. HelenWerley
Ms. Annetta Werley
Ms. Joyce Werner
Mr. Gary Wertman
Ms. Anna Wescoe
Mrs. Carole Wessner
Mr. William West
Whitehall Area Chamber of Commerce
Mr. Norman Wieder
Mr. Brian Wiersch
Mr. & Mrs. Larry Wiersch
Mr. John Wilchek
Mr. Alan Williams
Mr. & Mrs. Christopher Williams
Mr. & Mrs. Michael Wilson
Ms. Geraldine Wise
Mr. Wayne Wittman
Mr. & Mrs. Jack Wolfe
Mr. & Mrs. Jeffrey Worman
Mr. Wilson Yale
Mr. Chester Yeakel
Ms. Kathryn Yoder
Dr. & Mrs. William Zajdel
Zator Law Offices, LLC
Mrs. Morton Zelickson
Mr. Larry Zellner
Mr. & Mrs. Lee Zellner
Ms. Sonia Zellner
Mr. & Mrs. Robert Zentz
Mr. & Mrs. David Zinkler
Mr. & Mrs. John Zuber
Administrative Office
7355 William Avenue, Suite 700
Allentown, PA 18106
610-398-0239
Operations Center
3939 Broadway
Allentown, PA 18104
Whitehall-Coplay
2342 Pine Street
Whitehall, PA 18052
Upper Macungie Township
Emergency Services Building,
Station 56
6510 Schantz Road
Allentown, PA 18104
The Leader in Emergency Medical Services, Transportation and Community Health Resources
www.cetronia.org