The Reader`s Digest BRAND

The Reader’s Digest BRAND
Reader’s Digest EDITORIAL
Editor-In-Chief
Liz Vaccariello is the editor-in-chief and chief content officer of
Reader’s Digest, where she is responsible for driving editorial direction
and product strategy across the brand’s media platforms.
They include: Reader’s Digest with a readership of more than
20 million; ReadersDigest.com, with an audience of over 5.8 million
unique monthly visitors; and editions for the iPad, Kindle,
Nook, Google Play and Zinio.
Editorial Pillars
Health
Home
From weight loss to diabetes management, we report
on the most meaningful research, give helpful nutrition
tips and motivate readers to stay active.
In addition to cleaning solutions, gardening secrets,
budget-friendly decorating ideas, we offer the best
advice for maintaining a clutter-free home.
Food
Heroes
Whether it’s quick and easy family favorites or the latest
superfoods and gourmet gadgets, we provide great new
ideas and healthy eating tips.
As a part of our mission to enrich the lives of every
one of our readers, we spotlight Hometown Heroes,
the ordinary people who do extraordinary deeds.
Family
Humor
Nothing’s more important than family to our readers,
so we’re committed to providing the information they
need to maintain a happy home—with everything
from in-law advice to reality-tested parenting solutions.
Beloved franchises like Laughter, the Best Medicine
and Life in These United States, along with jokes and
funny stories, delight our readers with a fresh look at
the lighter side of daily life.
2015 EDITORIAL Calendar
50 Secrets Your
Pet Won’t Tell You
Shahriar Anoushfar, MD:
Faces of America
Effective December 2014
Health: Surprising Things
that Are Contagious
Departments
Features
Health, Food, Family, Home,
Finance, Technology, Travel,
Culture, and Books
December/January*
June
HOLIDAY HUMOR PACKAGE
Service: Confessions of a UPS Handler
LAUGHTER, THE BEST MEDICINE—
EVEN AT THE DOCTOR’S OFFICE
Art of Living Inspiration,
February
July/August*
ideas, and helpful advice
Everyday Heroes Ordinary people
doing extraordinary things
Choice Words: The RD Interview
AMERICA’S TROOPS HAVE
SOMETHING TO SAY
Service: Best advice of all time
Q&A’s with the world’s thought leaders
March
Word Power Test your vocabulary
FUNNY TEACHER STORIES
and boost your brain power
Health: America’s Sleep Crisis
Humor Laughter, The Best Medicine;
April
Life in these United States; All in a Day’s
Work; Humor in Uniform; Laugh Lines;
Department of Wit
Exclusives Words of Lasting Interest;
Drama in Real Life; My Most Unforgettable
Character; The Stranger Who Changed
My Life; News from the World of
Medicine; Photo of Lasting Interest;
Faces of America; Look Twice;
That’s Outrageous!; Points to Ponder;
You Be the Judge; 13 Things and
50 Secrets; Quotable Quotes
HOMEOWNERS
Drama in Real Life: Medical miracles
13 Things: What addiction counselors
want you to know
May
THE INNER LIVES OF ANIMALS
What It’s Like...: To almost die and
see the light
BEST OF AMERICA: FAVORITE
PLACES (Annual Roundup)
What It’s Like...: To be a sign
language interpreter in Washington DC
September
25 SECRETS YOUR BODY
WON’T TELL YOU
Drama In Real Life: Precious Survivals
October
GHOST STORIES
November
SUPERHUMAN HEROES
December
HUMOR/ INSPIRATION
* indicates double issue