media information
Transcription
media information
MEDIA INFORMATION A digital media platform from an award winning publisher… Competition is good… A DIGITAL MARKETING SOLUTION www.cycle-trade.net offers visitors a high quality website which is easy to navigate and with content updated daily. This ensures that our visitors have something new to read on every visit while our advertisers benefit from high visibility. Designed using the very latest web best practise our website (www.cycle-trade.net) will offer anyone selling cycle related products or services through retailers a superb online advertising vehicle from which to promote their products. A mobile optimised version is also available. Having a great website is no good if no one knows about it. That is why twice every week (Monday and Thursday) CYCLETRADE will send a high quality e-newsletter delivering the latest news and features direct to our readers inbox with web links to drive traffic. A website which is not marketed will get as many visitors as the moon Social media will also play a part in our strategy and we will utilise all of the major social media networks to engage with our readers on a regular basis. EDITORIAL EXCELLENCE In an age of information overload it is imperative that CYCLE-TRADE delivers well written, topical and relevant content. We provide our readers with information which will inform, educate and entertain them, ultimately helping them drive their revenues and make more profit. CYCLE-TRADE’s editorial policy is to be independent, inclusive and most importantly to have real integrity. We invite anyone operating within the cycle trade to submit product, company, people or any other news items for consideration. We are also looking for opinion articles, company profiles, product launch and event announcements and regular retail advice contributions. We don’t care if you are not advertising with us. If your story is of interest to our readers we will publish it! News Review Every month we will cover the latest new product launches, key industry news and take a broader look at ‘Planet Cycling’ presenting an over view of the tour scene and what is going on that could affect retail footfall and sales. Market Reports In-depth market reports, reviewing the product sectors that are relevant and offer profit opportunities to the professional cycling retailer, will provide valuable insight. We will cover all aspects of the equipment and apparel sectors as well as all other accessories, nutrition and training and aids. Interviews and Opinions To engage the industry you have to feature the industry which is why CYCLE-TRADE will interview and profile leading personalities from the supply chain, from manufacturers and distributors to the retailers themselves sharing their views and giving recognition to their achievements. Success Stories We feature case studies which share the secrets of successful retailers who have used and introduced new features and techniques to sustain or expand their businesses in the ultracompetitive retail and online pressures. Retail Skills Our monthly Retail Skills column will contain expert business advice aimed at helping our readers improve their operation through the use of the latest technology, better marketing techniques, point of sale and store layout techniques and much more… Contributors Varied content and writing styles keep readers engaged and create interest which is why CYCLE-TRADE will feature a number of different contributors each month. Our editorial team aim to be as inclusive as possible and welcomes contributions from the entire industry. All contributions wlll be reviewed for inclusion but the editors decision is final. Send contributions to [email protected] PRICING & TECH SPECS WEBSITE All website advertisers benefit from a free e-newsletter button free of charge as part of their package. Specifications PNG, GIF, Animated GIF, or JPG No Flash files. File to be as small as possible. NEWSLETTER A PEDIGREE OF SUCCESS Swink Media has a publishing policy and strategy which works in delivering editorial relevance and innovation combined with 100% market penetration. A formula of proven success resulting in market leading publications and awards for publishing excellence. A team with a proven track record in B2B, retail and sports & leisure markets CEO/Publisher Miles Bossom owns and operates an award winning media business which specialises in the golf retail, telecoms and IT markets. Our team has exceptional experience and understanding of client needs in the B2B and sports & leisure markets and they are all hands on in ensuring CYCLE-TRADE takes your message to your target market. Our team is experienced, enthusiastic and passionate about producing the very best media products in the markets we serve. Miles Bossom Anna Wallwork James Nicholls [email protected] [email protected] [email protected] CEO/Publisher Marketing Co-Ordinator Designer Head Office (Sales & Administration) CYCLE-TRADE Swink Media LLP, White House, Commercial Road, Tunbridge Wells, Kent. TN1 2RR Tel. 01892 538348 Fax. 01892 515724 Email [email protected] winner