Caribbean Spa and wellness Association

Caribbean Spa and Wellness Association
(C-SWA)
presents
The Successes, Challenges and
Opportunities in the Caribbean
Spa and Wellness Industry
Presented by Steve Andrews
at the 9th CTO Conference in Grand Cayman Islands
The Yoga Centre at Metamorphosis:
Open your mind to the possibility of (C-SWA)
Who is C-SWA?
• The Caribbean Spa and Wellness Association (C-SWA) was officially
launched in July 2006.
• C-SWA was formed as a direct result of the first Caribbean Spa and Wellness
conference held in St. Lucia in November 2005 where leading companies from
across the Caribbean and global experts in our industry met to chart the road
map for the future.
• The first and only professional independent and non-lucrative association
dedicated solely to the Caribbean Spa and Wellness Industry.
• Our mission - to foster and promote the growth of the industry and to serve
our members through training and education, public relations and
communications, legislative advocacy, membership development and ethic
enforcement.
• Membership is open to Spa and Wellness facilities, product and service
suppliers and other Caribbean related businesses.
So why should you become a
member?
The Successes, Challenges and
Opportunities …
Success
Based on my research of the Caribbean spa and wellness sector
I have chosen four spas which can be considered success stories:
Metamorphosis, Dominican Republic
Jencare Skin Farm & Day Spa, Jamaica
The Body Holiday at LeSPORT, St. Lucia
Soothing Touch Da Spa, Barbados
Metamorphosis
Metamorphosis is a chain of Resort Spas, spa incorporated into the properties of resort
hotels. Beginning some 10 years ago with 5 spas, the owners now manage 21 spas and
over 400 staff. Their goal is to open world-class spas in world class resorts throughout
Latin America.
Metamorphosis
Metamorphosis
Jencare Skin Farm & Day Spa
µ
Jennifer Samuda,
Owner of
Jencare Skin Farm
& Day Spa
Jencare Skin Farm & Day Spa
Jencare Skin Farm & Day Spa
Local and International Awards
for the Jencare Brand
The Body Holiday at LeSPORT
Body Holiday at LeSPORT
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•
•
•
The Body Holiday at LeSPORT is the first lasting holiday - the first holiday in the
world to combine the intense pleasure of personalised rejuvenation with the
opportunity to acquire skills and insights that will enhance the rest of your life.
The BodyHoliday at LeSPORT, winner of the 2006 Spa Finder Readers’ Choice
Award for the Top Spa in the Caribbean is home to The Oasis, recently voted one
of the 10 favourite spas in the world for Fitness Programmes and Water Sports.
The Oasis at the BodyHoliday stands at the crest of a hilltop and presents
panoramic views of the Caribbean Sea and vistas of Martinique. Recognized by
many as the most comprehensive wellness centre in the Americas, the Oasis,
reminiscent of the Moorish Alhambra Palace in Spain is truly a peaceful retreat for
the weary soul.
The Oasis features a wide range of signature treatments for men and women,
including the recently introduced Mind and Body Restoration Treatment. Guests
are entitled to a 55-minute treatment per day. A specialized skincare clinic,
Ayurvedic treatment, Shiatsu and Lifestyle counseling are also readily available
from our multi-national team of professionals. Elemis and La Therapie work in
partnership with the Oasis to provide the world’s best products and training for
staff.
Soothing Touch Da Spa Inc.
An Example of a Caribbean Spa
Business Overview
ƒ Soothing Touch Da Spa Inc. commenced operation in August
2002 the company has positioned itself as the Barbados’ first
truly authentic independent spa.
ƒ Over the past 4 years Soothing Touch has expanded its day spa
facility in the ‘rustic tropical’ (Caribbean) ambiance of
‘Kutcha’, a 4 ½ acre property in Christ Church on the eastern
Caribbean island of Barbados. The spa has become the leader
on the Island in a recent survey Soothing Touch was rated #1
Spa that persons would most likely visit and #2 (second to
Sandy Lane) as the Spa they most desired to visit.
ƒ The spa has grown at a avenge of 40% per year.
Soothing Touch Da Spa
Soothing Touch Da Spa
Soothing Touch Da Spa
Our Challenges
We must begin to fully embrace what is indigenous and truly “Caribbean”.
To develop the Caribbean as the world’s largest spa!
To develop a Caribbean Standard for the industry.
To create institutions to develop new products, services and training
To educate wellness providers of the endless possibilities in our sector
To create synergies with the players within the industry
To transform the hotel industry’s attitude towards the revenue potential of
spa, e.g. choice of worst rooms for wellness centers.
The Opportunities
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Create a single brand that will promote the Caribbean
as the world largest spa and wellness center.
The development of an institution that will look at
new products and services for the Caribbean brand.
To move our tourism sector from a four month
industry to a all year-round experience.
Opportunities (Cont’d)
The Caribbean has always been known for the three S - the sun, the sand and the
sea and C-SWA understands this concept. We are willing to develop this by
adding another S, So now the Caribbean will be known for its four S’s –
Sun, Sand, Sea
and
Thank You
SPAS.