The leading magazine for skin care and spa

The leading magazine for skin care and spa professionals worldwide
2015 | TABLE OF CONTENTS
22
Les Nouvelles Esthétiques & Spa, Worldwide
3
Les Nouvelles Esthétiques & Spa, American Edition
4
Digital Interactive Magazine
5
Circulation and Readership
6
Editorial Calendar & Advertising Deadlines
7
Advertising Added Value
8
Print Production Specifications
9
Advertising Specifications
10
Web Banner Advertising Specifications
12
The International Congress of Esthetics and Spa
13
2015 | WORLDWIDE
LES NOUVELLES ESTHÉTIQUES & SPA, WORLDWIDE
WELCOME TO OUR INTERNATIONAL NETWORK OF SKIN CARE AND SPA PROFESSIONALS
Les Nouvelles Esthétiques & Spa has been a leader in the world of esthetics for more than 60 years.
Our flagship publication in France has been joined over the years by 25 editions worldwide.
Each magazine is unique to its culture and environment, yet they all share the LNE & Spa mission
of bringing greater knowledge of esthetics and spa care to professionals who work in the field.
Informative, cutting-edge articles, covering the latest advances in treatments, techniques
and products, are presented in a sophisticated format.
Every issue is illustrated with the finest in evocative photographs.
No matter what language it is written in, Les Nouvelles Esthétiques & Spa is a pleasure
for both the mind and the eyes.
With our worldwide scope, Les Nouvelles Esthétiques & Spa is able to gather the latest ideas,
products and research findings from all parts of the globe. Relevant articles and information
are shared among editions, bringing readers a depth of knowledge that is unique to the industry.
3
2015 | AMERICAN EDITION
LES NOUVELLES ESTHÉTIQUES & SPA,
AMERICAN EDITION
The Leading Magazine For Skin Care And Spa Professionals Worldwide
Established in 1985, Les Nouvelles Esthétiques & Spa, American Edition, is the leading source
of information for every segment of the skin care and spa industry in North America.
Our mission is not only to inform our readers but also to
ignite and nourish their passion for the skin care and spa field.
Our topics cover the latest skin care and spa treatments, business ideas, medical breakthroughs,
profiles on industry leaders and each season’s hottest trends in image, nails and makeup.
Through its articles, Les Nouvelles Esthétiques & Spa provides cutting-edge information on
developments and techniques. Each issue is packed with thought provoking, well researched
articles that you can turn to again and again, which is why our magazine has become an integral
part of industry professionals’ libraries.
A CONNECTION FUELED BY PASSION!
EDITORIAL ADVISORY BOARD
Les Nouvelles Esthétiques & Spa has an esteemed list of advisory board members including
Lydia Sarfati, Ben Johnson, M.D., Lake Louise, Nina Curtis, Diane Buccola, Camille Hoheb and Joseph Mandato.
Amanda Clinton Winter is the managing editor of Les Nouvelles Esthétiques & Spa. She has a bachelor’s degree
in English literature and psychology from Wheaton College in Norton, MA and a master’s degree in public relations
from the University of Miami. Contact her at [email protected].
4
2015 | DIGITAL INTERACTIVE MAGAZINE
Today’s consumers live in the era of the digital revolution.
LNE & Spa is keeping up with the times by featuring the
best skin care innovations, spa trends and industry
tips in a new digital format.
In addition to the growing number of environmentally
conscious readers who prefer to read digital magazines,
LNE & Spa’s existing print readers enjoy the
digital enhancements and links as valuable tools.
The LNE & Spa digital magazine adds powerful value to
advertisers for FREE:
FREE
LNE & Spa interactive digital magazine
digital issue accessible to worldwide
skin care and spa professionals
FREE
direct links to advertisers’ websites
FREE
share to social media
FREE
access to previous issues
2015 | CIRCULATION AND READERSHIP
80,000
MONTHLY CIRCULATION
readers
Print edition: 25,000 monthly with a pass along rate of
3.2 readers per copy (approximately 80,000 readers monthly).
monthly
+
BONUS DISTRIBUTION
An additional 8,000 complimentary copies are distributed at each
International Congress of Esthetics and Spa:
Thousands of digital
issue readers
Dallas, TX, Miami Beach, FL, Long Beach, CA, Philadelphia, PA.
THE RIGHT AUDIENCE
TARGETED BUSINESSES
Les Nouvelles Esthétiques & Spa is read monthly by spa and skin
care professionals with purchasing authority.
Reach spas, day spas, medical spas, skin care salons and other
industry-related businesses every month.
Students
Physicians / Nurses 5.3%
9.6%
Massage Therapist
4.9 %
Makeup Artist
3.6%
Owners / Managers
Skin Care and
Spa Professionals
37.2%
39.4%
Resort/
Destination Spas
2.8%
Wellness Spas
Medical Spas/
3.1%
Schools
Dermatology
2.1%
10.2 %
Full-Service Salons
15.3%
Skin Care Salons
26.4%
Spas & Day Spas
40.1%
GEOGRAPHIC DISTRIBUTION
Northwest
6%
Southwest
26%
Northeast
26%
Midwest
8%
South Central
11%
Southeast
23%
Northeast: ME, NH, VT, MA, RI, CT, NY, NJ, PA, DC
Southeast: DE, MD, WV, VA, NC, SC, GA, FL
Midwest: OH, MI, IN, WI, IL, MN, IA, MI, ND, SD, NE, KS
South Central: KY, TN, AL, MS, AR, LA, OK, TX
Northwest: MT, WY, ID, WA, OR, AK
Southwest: CO, NM, UT, AZ, NV, CA, HI
2014
EDITORIAL CALENDAR
& ADVERTISING DEADLINES
MAY - Guide: Makeup
Product submission for Makeup photo feature due on 02/01/15
Contract Deadline 03/13/2015 | Material Deadline 03/20/2015
NOVEMBER - Guide: Business
JUNE - Guide: Wraps
Product submission for Holiday Retail photo feature due on 08/01/14
Contract Deadline 09/19/2014 | Material Deadline 09/26/2014
Product submission for Wraps photo feature due on 03/01/15
Contract Deadline 04/17/2015 | Material Deadline 04/24/2015
DECEMBER - Guide: Detox
JULY - Guide: Sunless Tanning
Product submission for Detox photo feature due on 09/01/14
Contract Deadline 10/17/2014 | Material Deadline 10/24/2014
2015
EDITORIAL CALENDAR
& ADVERTISING DEADLINES
JANUARY - Guide: Chocolate
Product submission for Chocolate photo feature due on 10/01/14
Contract Deadline 11/14/2014 | Material Deadline 11/21/2014
FEBRUARY - Guide: Equipment
LNE & Spa Best Winners photo feature
Contract Deadline 12/19/2014 | Material Deadline 12/26/2014
MARCH - Guide: Acne
Product submission for Acne photo feature due 12/01/14
8,000 additional copies to be distributed at the Miami Beach Congress
Contract Deadline 01/16/2015 | Material Deadline 01/23/2015
APRIL - Guide: Hair Removal
Product submission for Hair Removal photo feature due on 01/05/15
8,000 additional copies to be distributed at the Dallas Congress
Contract Deadline 02/13/2015 | Material Deadline 02/20/2015
Product submission for Sunless Tanning photo feature due on 04/01/15
Contract Deadline 05/15/2015 | Material Deadline 05/22/2015
AUGUST - Guide: Eyes
Product submission for Eyes photo feature due on 05/01/15
Contract Deadline 06/12/2015 | Material Deadline 06/19/2015
SEPTEMBER - Guide: Exfoliation
Product submission for Exfoliation photo feature due on 06/01/15
8,000 additional copies to be distributed at the Long Beach Congress
Contract Deadline 07/17/2015 | Material Deadline 07/24/2015
OCTOBER - Guide: Massage
Product submission for Massage photo feature due on 07/01/15
8,000 additional copies to be distributed at the Philly Congress.
Contract Deadline 08/14/2015 | Material Deadline 08/21/2015
NOVEMBER - Guide: Business
Product submission for Holiday Retail photo feature due on 08/01/15
(note holiday gift guide products here, differs from topic)
Contract Deadline 09/18/2015 | Material Deadline 09/25/2015
DECEMBER - Guide: Detox
Product submission for Detox photo feature due on 09/01/15
Contract Deadline 10/16/2015 | Material Deadline 10/23/2015
2015 | ADVERTISEMENT ADDED VALUE
NEWS SECTIONS
As an advertiser, your news will be a priority feature in our monthly news
sections. Press releases and high resolution (300 dpi) photos for
each section are due on the first of the month, two months prior to
publication.
MAGAZINE CALENDAR OF EVENTS
Advertisers may submit their schedule of classes, seminars and webinars
to be listed in our nationwide calendar and posted on the LNE & Spa
website. Schedules are due on the first of the previous month.
MAGAZINE SPECIAL SECTION
Advertisers are welcome to participate in LNE & Spa’s special custom photo
features, which highlight product offerings. See the editorial calendar
for months and themes.
MAGAZINE FEATURE: SPA OF THE MONTH
LNE & Spa also welcomes submissions for Spa of the Month, a monthly feature
on an outstanding facility that reflects innovation and professionalism. To be
considered for this feature, please send us an essay describing the special
nature of the business, along with supporting photographs. Check our editorial
calendar for monthly themes. Spa of the Month article submissions should
be approximately 2,200 words.
ONLINE PRODUCT HIGHLIGHT
As an advertiser, your product releases and pictures will be featured
on the homepage of LNEONLINE.com for a full month.
A commitment to an annual minimum of 12 advertisements is required.
ONLINE MONTHLY STEP-BY-STEP
As an advertiser, your signature treatment, with a minimum of 10 steps,
will be featured online for a full month. Our 20,000 monthly visitors can
read about the treatment and answer a multiple-choice question to be
automatically entered in a drawing to win a gift basket from the stepby-step sponsor. A database of entries will be sent to the sponsor for
promotional purposes.
A commitment to an annual minimum of 12 advertisements is required.
WEBSITE EXPOSURE
As an advertiser you will receive a free web banner located on top
of LNEONLINE.com for a full month with a direct link to your website.
A commitment to an annual minimum of 12 advertisements is required.
DOUBLE YOUR LEADS WITH LNE & SPA!
As an advertiser, you will receive electronic leads from the
Les Nouvelles Esthétiques & Spa printed magazine as well as leads from
the digital version of the magazine, which has 20,000+ monthly viewers.
E-NEWSLETTER
As an advertiser, your product and photo will be featured in our
monthly newsletters, which are sent out to a targeted database
of 40,000 email addresses. The e-newsletter feature includes a
direct link to your website. A commitment to an annual minimum of 12
advertisements is required.
ME N
K ...
LO OTO
LIK E TO BE
O
ST
THEIR
DIGITAL INTERACTIVE MAGAZINE
As an advertiser you receive:
FREE
FREE
LNE & Spa—
the magazine
15.
9.
14.
10.
1.
13.
11.
16.
8.
5.
3.
OM4
1. ORGANIC MALE
Face Wash
• Microblended Bionutrient
om4men.com
2. REPÊCHAGE
3. EXEL
FREE dynamic flash advertisement enhancements
12.
6.
2.
• Sea Cleanse
repechage.com
FREE
7.
4.
FREE ad insertion in digital issue accessible to worldwide
skin care and spa professionals
FREE direct links to advertisers’ websites
FOA MS.. .
H TO SHA VING
FRO M FACE WAS
• Sebum Clean Cleansing
exelskincare.com
4. LE MIEUX
• O2 Calming Gel
lemieuxcosmetics.com
5. 4VOO
• Face and Body Bronzer
• Shine Reduction Powder
4voo.com
Foam For Oily Skin
6. ÉMINENCE
CARE
ORGANIC SKIN
7. ULTRALUXE
• Bergamot Wash
ultraluxeskincare.com
8.SKINHEALIX
• Acne Control Soothing
skinhealix.com
Cleanser
UTIC
9. BIO-THERAPE
• Hydra Cleanse
bio-therapeutic.com
• After Shave Gel
szepelet.com
• After Shave Soother
eshave.com
14. TAO OF MAN
E
11. SOTHYS HOMM
• Soothing After Shave
sothys-usa.com
• Daily Skin Defense
Taoofman.com
Balm
15. SON FOR MEN
• Scrub Pre-Shave Exfoliation
sonformen.com
16. LADY BURD
PRIVATE LABEL
• Facial Scrub
ladyburd.com
MEN
12. BABOR FOR
• Ultra Comfort Shaving
us.babor.com
Foam
LNEONLINE.com •
• Stone Crop Gel Wash
us.eminenceorganics.com
s & Spa • August 2014
Les Nouvelles Esthétique
.com
Page 62 • LNEONLINE
13. ILIKE FOR MEN
10. ÊSHAVE
August 2014 • Les
s & Spa
Nouvelles Esthétique
Page 63
for skin care
and spa profe
ssionals
April 2014
$7.50
2015 | PRINT PRODUCTION SPECIFICATIONS
PRINTING PROCESS
Cover and text: Webpress using
4-color process.
PAPER STOCK
Cover: 100 lbs. C2S #2 Matte Book
Abalon; Text: 60 lbs. C2S #3 Gloss Book
TRIM SIZE
8.375” x 10.875”
Please keep all text at least .25 inches away from the
trim for full-page ads.
BINDING
Perfect-bound.
2015 | PRINT PRODUCTION ADVERTISING SPECIFICATIONS
LIVE IMAGE AREA
LIVE IMAGE AREA
LIVE IMAGE AREA
2-Page Spread Bleed: 17” x 11.125” (.125 inches bleed)
2-Page Spread Trim: 16.75” x 10.875”
2-Page Live Image: 16.25” x 10.375
(Keep important objects and text at least .25 inches away from trim)
2/3 PAGE
VERTICAL
2/3 PAGE
HORIZONTAL
2/3 Page Vertical:
4.375” x 9.75”
2/3 Page Horizontal:
6.75” x 6.5”
1/2 PAGE
VERTICAL
1/2 Page Vertical:
3.25” x 9.75”
Full Page Bleed: 8.625” x 11.125” (.125 inches bleed)
Full Page Trim: 8.375” x 10.875”
Full Page Live Image: 7.875” x 10.375”
(Keep important objects and text at least .25 inches away from trim)
1/2 PAGE
ISLAND
1/2 Page Island:
4.375” x 7.25”
1/2 PAGE
HORIZONTAL
1/2 Page Horizontal:
6.75” x 4.75”
1/3 PAGE
VERTICAL
1/3 PAGE
HORIZONTAL
1/3 Page Vertical
Strip: 2.175” x 9.75”
1/3 Page Horizontal
Strip: 6.75” x 3”
1/3 PAGE
VERTICAL
ISLAND
1/4 PAGE
1/8 PAGE
1/3 Page Island:
3.25” x 6.5”
1/4 Page:
3.25” x 4.75”
1/8 Page:
3.25” x 2.25”
2015 | PRINT PRODUCTION ADVERTISING SPECIFICATIONS
All advertising rates are based on the advertiser or its agency,
furnishing digital files that meet our printer’s specifications.
Files may be prepared in the latest versions of software programs such as Adobe Illustrator, Adobe Photoshop and Adobe
InDesign. Please submit a high-resolution (300 dpi) CMYK pdf
file with fonts and images embedded. If crop marks are used,
they must be offset by a minimum of 1/8” to ensure they don’t
show on the final printed piece. The ads may be emailed. A final
100% percent sized proof with crop marks must be submitted
with the ad files. The proof should be a SWOP-accepted, digital
contact proof in CMYK mode. If proof is not submitted, proper
production is not guaranteed.
COLOR
Please convert all colors in the print ad to CMYK. Pantone colors
will be changed and may not reflect the intended color.
FONTS
Fonts must be Macintosh-compatible. Please include all fonts
used in the document or embed them in the files. A 100%
black should be used on type (instead of a 4-color black).
IMAGES
All digital images in print ads should be 300 dpi and in
CMYK mode.
CORRECTIONS/CHANGES
LNE & Spa does not design or produce advertisements. It is
the responsibility of the advertiser to ensure that all advertisement material is free of errors, is of high quality and includes all
supporting files, such as images and fonts. LNE & Spa neither
accepts liability nor compensates for items that are the advertiser’s responsibility.
SPECIAL COLOR
Special colors not reproducible in four-color process printing are
available. Contact the advertising department for rates.
INSERT ADVERTISING
Insert advertisements are considered special orders.
Please call the advertising department for rates.
AD POSITIONING
LNE & Spa makes every effort to give equal rotation of ads
from back to front of each issue. Special positioning may be
requested, but it cannot be guaranteed.
2015 | WEB BANNER ADVERTISING SPECIFICATIONS
Top web banner (added value)
728 pixels wide x 90 pixels high
Side web banner (paid)
300 pixels wide x 250 pixels high
2015 | THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA
Les Nouvelles Esthétiques & Spa magazine is proud to sponsor
The International Congress of Esthetics and Spa, the premiere industry
event for skin care and spa professionals in North America.
With leaders in education featuring live demos, lectures, panel
discussions and advanced education classes, the congresses provide
audiences with the opportunity to learn from and interact with the most
knowledgeable speakers who have extensive expertise in spa and skin
care, medical advances and much more.
In addition, The International Congress of Esthetics and Spa has launched
the first pavilion and conference series dedicated to the natural and
organic spa sector.
FOUR EXCITING CONGRESSES
Held annually in Dallas, TX, Miami Beach, FL,
Long Beach, CA and Philadelphia, PA, the International
Congress of Esthetics and Spa attracts buyers from all facets
of the skin care and spa industry.
TARGETED AUDIENCE
Medical Estheticians Plastic Surgeons / Dermatologists
2%
6%
Makeup
Artists
Resort / Hotel Spa
Massage
Salon
& SpaTherapists
Owners/Directors
4%
Directors
7%
2%
Spa & Salon 34%
Owners / Managers
Skin Care &
45% Spa Professionals
TARGETED BUSINESSES
Purchased Product on Show Floor
67%
83%
Signed Purchase Order
Compared Product & Services
74%
Met With Existing
& Potential Suppliers
78%
2015 | THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA
MARKETING THAT DELIVERS QUALITY BUYERS
DIRECT MAIL
100,000 show flyers and 100,000 show programs are distributed to our
targeted direct mail database per congress. A digital format of the
program is available online and promoted through our e-database.
PROGRAM PREVIEW
A 6-page show program preview is included twice in
Les Nouvelles Esthétiques & Spa magazine.
ADVERTISING
A strategic advertising campaign with full color page ads is printed
in industry publications.
WEBSITE/E-MAIL
Each congress has its own website where visitors can log on for the latest show info. Visitors are provided with immediate info through
our weekly e-mail broadcast campaign sent to our 40,000 qualified industry members.
PUBLIC RELATIONS
Monthly press releases are sent to every industry trade and consumer spa magazine to generate buzz and interest for The International
Congress of Esthetics and Spa. At each congress a press room is available for you to display your press kit and product.
BONUS DISTRIBUTION
Over 8,000 complimentary copies of Les Nouvelles Esthétiques & Spa are distributed at each International Congress of Esthetics and Spa.