July - Dairy Deli Bakery Council of So California

Transcription

July - Dairy Deli Bakery Council of So California
JULY/AUGUST 2014
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ALL NEW
Hot Link Corn Dogs
Finally, a Corn Dog
For Grown-Ups!
4431 Corporate Center Dr. #123
Los Alamitos, CA 90720
(714) 699-1030 Fax (714) 723-6486
Calendar
OFFICIAL PUBLICATION
DDBC of Southern California
www.ddbcsocal.org
In This Issue:
46th DDBC National Seminar
Daniel Barth (Super King Markets) and motivational speaker Stacy Motenko have been
added to the program roster for the 46th National DDBC Seminar, scheduled for
Sept. 12-14 at the Omni La Costa Resort and Spa in Carlsbad. They join Tim
Mulhall (Food 4 Less) and Jennifer Overton (Marriott Corp.) as keynote speakers,
according to General Chairman Kristal Clark (Advantage Sales & Marketing).
See more information on the Seminar beginning on Page 8.
A look back at DDBC meetings and industry events
It has been a busy two months for DDBC members as Eleanor Bennett was
presented with the DDBC’s Lifetime Achievement Award at the May membership
meeting and Bob Cashen of Cacique, Inc. was honored as the Big Cheese at the
Embassy Suites Hotel in Garden Grove. Also, the IDDBA, Unified Grocers and
DPI Specialty Foods conducted expanded and improved food shows recently.
Stories and photos begin on Page 14.
Also in this issue
July is Hot Dog Month and leading the way for the first time are corn dogs;
longtime DDBC member Bill MacAloney (JAX Markets) died, and the deaths in
the recent past of two pioneers and founding members of the DDBC have been
discovered.
Eggland’s Best
Evergood Sausage
Hoffy
Marin Cheese
Advertiser index
Cover
2
7
6
Mezzetta
Moark/Norco Ranch
Rose Packing
27
13
6
Advertising, editorial information
For advertising information in the
DDBC News, contact Dalva Fisher at
435-674-3504 or Pacific Rim Publishing Co., P.O. Box 4533, Huntington
Beach, CA 92605-4533. 714-375-3900.
FAX: 714-375-3906.
Items to be submitted for editorial
consideration should be sent to: Editor,
DDBC News, P.O. Box 4533, Huntington Beach, CA 92605-4533.
All submissions are subject to editing for style and content.
DDBC NEWS (USPS 152-360, ISSN 00117862) is published 10 times per year for the DDBC
of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington
Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872,
Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872.
Subscription rates are $30 per year. Membership in the DDBC includes a subscription.
Copyright 2009 by the DDBC of Southern California. All rights reserved.
July
4 – Independence Day.
15 – DDBC Casino Night event,
Embassy Suites Hotel, Garden Grove,
5 p.m. Information: 562-947-7016.
22 – CGA Golf Tournament,
Blackhawk CC, Danville. Information:
www.cagrocers.com.
25-27 – PMA Foodservice Conference & Expo, Monterey, Calif.
August
17-19 – Western Foodservice &
Hospitality Expo and Expo Comida
Latina, Anaheim Convention Center.
Information: www.thefoodshows.com.
18 – PFC Golf Tournament, Wente
GC, Livermore. Information:
www.perishablefoodscouncil.com.
September
1 – Labor Day.
4 – Monterrey Food Show, La
Costa Resort, 10 a.m. Information:
www.monprov.com.
12-14 – DDBC National Seminar,
Omni La Costa Resort and Spa,
Carlsbad. Information: 562-947-7016.
16 – Mexican Independence Day.
21-23 – CGA Strategic Conference,
Palm Springs Convention Center.
24-26 – Rosh Hashanah.
29 – Advantage Sales & Marketing Golf Tournament for City of Hope,
Pelican Hill GC, Newport Beach.
More calendar
Page 26
About the cover
Eggs have been getting better over
the years and Eggland’s Best is leading the way ... being selected as
“America’s Best Tasting Egg” by
American Culinary Chefs Best five
years in a row.
Eggland’s Best eggs have more
Vitamin E, more Omega3, less saturated fat and less cholesterol than
other eggs. Look for them in your
grocer’s egg case.
DDBC News, July-August 2014
3
use a fOOd thermOmeter tO maKe
sure yOu COOK raw meat and pOultry
tO a BaCteria-Killing temperature.
Keep yOur family safer frOm fOOd pOisOning
Check your steps at foodsafety.gov
dO yOu want
that safe Or
medium-safe?
COOK
ºF
O FFICIAL P UBLICATION
DDBC of Southern California
Dave Daniel, Editor
www.ddbcsocal.org
VOL. L NO. 4 2014 • ISSN 00117862
Business Manager: Susan Steele
OFFICERS: President: Connie Thatcher (Advantage Sales & Marketing);
First Vice President: Cheryl Van den Hende (Monterrey); Second Vice President:
Sue Bargsten (DPI Specialty Foods); Secretary: Cynthia Yarak (Risvold’s); Treasurer: Bill Back (Zacky Farms); Advisor: Bill Mackie (Nasser Co., Inc.)
DIRECTORS: Sharon Fails (Nasser Co., Inc.), Lisa Juarez (Cacique, Inc.),
Debi Orrin (Evolution Fresh/Starbucks), Laura Taketomo (Food 4 Less), Jim
Veregge (Unified Grocers), Liz Wilson (Ralphs), Miriam Welch (Albertsons), Patti
Winsell (Horizon Sales Corp.).
PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam
Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965;
§Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969;
§Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins,
1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill
Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; Harold Davis, 1980;
Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale,
1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane
Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry
Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim
Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999;
Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04;
Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008;
Rey Garza 2009; Lisa Juarez 2010; Stacy Gilbert, 2011; Neil Swanson, 2012; Bill
Mackie 2013.
HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey,
1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs,
1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989;
4 DDBC News, July-August 2014
§Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and
§Art Jelin, 1992; §Lou Agrati, 1993; Bernie Brener, 1994; Mark Levey, 1995;
Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and
§Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000;
John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003;
Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves,
2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark
Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan
Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013.
RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976;
§Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud”
Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth,
1983; Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher,
1987; Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson,
1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter,
1995; John Brass, 1996; Jim Veregge, 1997; Bernie Brener; §Jean Dreshner, 1998;
Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Andre Mesropian,
2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, 2005, Jim Roesler,
2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, 2009; Robin Bell,
2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia Quiroz, 2013.
PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. “Bud”
Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007;
Debra Zimmerman, 2012.
LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell,
2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom
Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; §Bill MacAloney, 2012;
Gilbert de Cardenas, 2013; Eleanor Bennett, 2014.
SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976;
§Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Tisdell,
1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Hopkins,
1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Malin, 1988;
Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 1991; Paul Yates,
1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 1995; Jim
Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Schwartz,
1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Hankes,
2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon Amidei
and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy Norton, 2010;
Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen, 2013.
§ — Deceased.
July is Hot Dog Month
Corn dogs move into popularity lead
A surprising choice has emerged in the
age old debate of Americans’ favorite regional hot dogs. In a new survey, corn dogs
were the top dog (46 percent) among consumers who said they have a favorite regional hot dog.
New York hot dogs topped with mustard
and onions were the second choice at 38
percent beating out the well-dressed Chicago dog, which were tops among 26 percent of Americans with a favorite. Chicago
dogs feature mustard, onions, relish, tomato
slices, a dill pickle spear, a sport pepper and
celery salt on a poppy seed bun. The survey
was conducted online in April 2014 among
over 2,100 U.S. adults ages 18 and older by
Harris Poll for the National Hot Dog and
Sausage Council (NHDSC).
“Americans have long loved corn dogs
at county and state fairs where they first
emerged, but their national popularity surprised us. Historically, they faced tough
competition from the hometown favorites
in New York and Chicago,” said Janet Riley,
NHDSC President and ‘Queen of Wien.’
“We clearly underestimated the allure of the
deep fried corn meal batter combined with
the snap of the hot dog.”
The difference might be generational, as
polling found that among those that have a
favorite, corn dogs were the clear favorite
amongst 18-34 year olds, with 55 percent
choosing corn dogs while for Americans
between 55-64 years of age, New York hot
dogs remained the favorite (49 percent).
No matter the age or regional preference,
hot dogs will be a popular choice for Ameri-
cans this summer. Between Memorial Day
and Labor Day, Americans are expected to
eat seven billion hot dogs. Consumption
peaks over the Independence Day holiday,
when Americans are expected to eat 150
million hot dogs.
“The summer grilling season is to hot dog
fans what Christmas is to kids,” said Riley.
“It’s an American tradition and whether you
are at a barbecue, baseball game or in your
backyard, odds are that hot dogs will be on
the menu.”
The NHDSC has extensive resources on
hot dogs and sausages for the summer in-
cluding an all new page on AllRecipes.com
with nearly 100 recipes; a guide to hot dog
etiquette and guide to hot dogs across
America with descriptions of different regional hot dogs and video tips on how to
make them.
This survey was conducted online within
the United States by Harris Poll on behalf
of NHDSC from April 24-28, 2014 among
2,130 adults ages 18 and older. This online
survey is not based on a probability sample
and therefore no estimate of theoretical sampling error can be calculated.
Hot Dog etiquette – follow it precisely
Don’t ... Put hot dog toppings between
the hot dog and the bun. Always “dress the
dog,” not the bun.
Condiments should be applied in the following order: wet condiments like mustard and
chili are applied first, followed by chunky
condiments like relish, onions and
sauerkraut, followed by shredded cheese,
followed by spices, like celery salt or pepper.
Do ... Serve sesame seed, poppy seed and
plain buns with hot dogs. Sun-dried tomato
buns or basil buns are considered gauche
with franks.
Don’t ... Use a cloth napkin to wipe your
mouth when eating a hot dog. Paper is always preferable.
Do ... Eat hot dogs on buns with your
hands. Utensils should not touch hot dogs
on buns.
Do ...Use paper plates to serve hot dogs.
Every day dishes are acceptable; china is a
no-no.
Don’t ... Take more than five bites to fin-
ish a hot dog. For foot-long wiener, seven
bites are acceptable.
Don’t ... Leave bits of bun on your plate.
Eat it all.
Don’t ... Put fresh herbs on the same plate
with hot dogs. It over-does the presentation
Don’t ... Use ketchup on your hot dog
after the age of 18. Mustard, relish, onions,
cheese and chili are acceptable.
Continued on Page 6
DDBC News, July-August 2014
5
Industry News
William R. “Bill” MacAloney
July 3, 2010, at home in Palm Desert. He
was 92.
Schirmer died March 9, 2010, at his
home in Buena Park. He was 86.
Knutson, who achieved the rank of Major in the U.S. Army after graduating from
UCLA, began a 40-year career in the food
industry as a broker, including a stint at
Bromar Southern California in the 1980s.
He was a charter member of the DDBC
when it was founded in 1960 and was instrumental in its growth.
Schirmer was a second-generation sausage maker and grew the company into one
of the premier suppliers of deli foods on the
West Coast.
He served as president of the Council in
1971 and became only the 11th person inducted into the DDBC Hall of Fame in 1990.
“The contributions of both men in the
early years of the DDBC are immeasurable,”
said Jim Veregge (Unified Grocers), himself a member of the Council’s Hall of Fame.
“They laid the foundation for this organization that has held it together for more than
half a century and they should never be forgotten.”
Longtime DDBC member and supporter
William R. “Bill” MacAloney died peacefully at his home in Villa Park on May 21
after a lengthly battle with cancer. He was
77.
MacAloney was selected as the second
recipient of the
DDBC’s Retailer of
the Year Award in
1976. He was presented a Lifetime
Achievement Award
by the DDBC in 2012.
As President &
CEO of JAX Markets,
MacAloney was active in the food industry and served as President of the WAFC in
2004.
In addition, he served on the board of
Unified Grocers, FMI, CGA and as President of the Food Industries Circle for the
City of Hope. Active in politics and in his
community, he served as Mayor of Villa
Park.
He has been cremated and services
have been held. He is
survied by his wife of
47 years, Gwen, four
children, including
Bill’s daughters from
a previous marriage,
Tammy Wilson and
Debbie Martin, 10
Everything you need from one of
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–––––––––––––––
–––––––––––––––
We at DDBC
News have been informed that two key
members of the original Deli Council died
in the recent past
without
our
acknowledgement.
They are Loyd
Knutson and Otto
Schirmer.
Knutson, the second president of the
Council in 1961, died
• Boneless Ham
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• Turkey &
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• Honey Spiral
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• Canadian Bacon
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6 34DDBC
News,
July-August
DDBC
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May-June2014
2014
• Chicken Burgers
• Breakfast
Sausage
• Meatballs
• Smoked Pork
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• Fully Cooked
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Contact Rick Green 877-627-5599
[email protected]
Hot Dog etiquette
Continued from Page 5
Do ... Condiments remaining on the fingers after eating a hot dog should be licked
away, not washed.
Do ... Use multi-colored toothpicks to
serve cocktail wieners. Cocktail forks are
in poor taste.
Don’t ... Send a thank you note following a hot dog barbecue. It would not be in
keeping with the unpretentious nature of hot
dogs.
Don’t ... Bring wine to a hot dog barbecue. Beer, soda, lemonade and iced tea are
preferable.
Don’t ... Ever think there is a wrong time
to serve hot dogs.
To see a video illustrating the do’s
and don’ts, go to www.youtube.com/
hotdogcouncil.
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46th DDBC National Seminar
Two key speakers added to program line--up
Many details of the 46th National DDBC
Seminar, scheduled for Sept. 12-14 at the
prestigious Omni La Costa Resort & Spa in
Carlsbad, have been announced, according
to Kristal Clark (Advantage Sales & Marketing), General Chairman for the event.
Joining previously announced keynote
speakers Tim Mulhall (Food 4 Less) and
Jennifer Overton (Marriott) are Daniel Barth
(Super King Markets) and motivational
speaker Stacy Motenko
“We are extremely pleased and fortunate
to continue to have such quality speakers
added to the Seminar program,” Clark said.
“And we aren’t done yet as we continue to
put the finishing touches on an outstanding
line-up.”
Barth is the General Manager of Super
King Markets. He is responsible for Buying, Merchandising and Operations.
Barth joined Super King in 2006 as Grocery Buyer and has participated in growing
the company from 2 stores to 6 stores and 2
warehouses over the last 8 years. He was
appointed to his current position in 2009.
Barth began what turned out to be his
career in the grocery business with Vons/
Pavilions in 1977 as a courtesy clerk. During this time he enjoyed 8 years on the
Tianguis Stores project – Vons energetic
foray into serving the Hispanic demographic
in Southern California.
He held several store positions up to
Store Director, then Buyer/Merchandiser
and was with Vons until 1997. From there
he spent time with Gelson’s Markets and
Tresierras Bros. Corporation before joining
Super King.
At each juncture he has been supported
and taught by many people, some of whom
will be at the Seminar, and for that he is
grateful.
Daniel and his wife Eugenia serve in
children’s ministries in their local congregation and he serves on the Board of Directors of Sarge’s Community Base, a Pasadena-based non-profit serving at risk youth
and their families. He is the proud father of
five children. He and his family live in the
San Fernando Valley.
Motenko, 27, works as a Patient Advocate at a specialty pharmacy, where she provides support, resources and education for
8 DDBC News, July-August 2014
Daniel Barth, General Manager
Super King Markets
patients with chronic illnesses. She received
her degree in Communication from the University of California, Santa Barbara, where
she minored in Education and Applied Psychology.
Motenko was born with a fatal disease –
cystic fibrosis – and was given a life expectancy of less than 18 years.
Today, she is not only alive well past her
life expectancy; she has accomplished many
things along the way.
Stacy has been volunteering and speaking at events for the Cystic Fibrosis Foundation for the past 16 years. She has been
the keynote speaker at the Orange County
Gala for the past 14 years and a Team Leader
for the Great Strides Program, raising millions of dollars for medical research.
In addition to speaking for the CF Foundation, she has also spoken at Corporate
Events, Pharmaceutical Companies and
Hospitals.
Stacy Motenko, Speaker
Breaking Boundaries
She was chosen twice to be an Ambassador for the California Life Sciences day at
the State Capitol, where she spoke to Legislators about health care reform. She was
also the recipient of the 2013 Alex Award,
given by the Cystic Fibrosis Foundation to
one individual in the Country who is making a significant difference in the community.
In addition, she was featured in OC
Metro Magazine as one of 10 women making a difference in Orange County and was
the recipient of the Hero of Hope Award
sponsored by Genentech. Most recently, she
gave a TEDx talk about Breaking
Boundaries for an audience of 2,000 students.
She has learned how to overcome the
challenges that she faces each day and has
inspired others to live their lives to the fullest and give back to the community.
Her talk about Breaking Boundaries inspires others to live life to the fullest; overcome obstacles; accomplish challenging
goals; believe in themselves; not let limitations define them or limit dreams; realize
their own power.
46th National Seminar Presented by the DDBC
Omni La Costa Resort & Spa • Carlsbad; Sept. 12-14, 2014
Two-Night Package
By Aug. 1
After Aug. 1
Deluxe Room Couple $1,299.00
$1,399.00
Deluxe Room Single $ 999.00
$1,099.00
Additonal night stay – Available for $250.00 each night.
Two-night Seminar package includes hotel, taxes, resort fees, internet
access, all meals, entertainment and business sessions.
Seminar Package Only – $550 per person (room not included).
Children’s packages are available for $130.00 per child (Ages 5-12).
GOLF PACKAGE
Package #1: 6th Tisdell Cup – National
DDBC Golf Scramble at La Costa Golf
Course
Friday, Sept. 12, 11 a.m. Tee Time $250 Per Golfer or $950 Per Foursome
WELLNESS PACKAGE
Package #2: $250 Per Person La Costa
Spa Package
PAYMENT INFORMATION
Register early to save money. Rooms are limited. Cancellation policy: Payment of Seminar package will be refunded,
less $100 administrative costs, if received prior to Aug. 1.
After Aug. 11, payment fee is NOT refundable.
Names (For badges;
include spouse’s name)
Company name
Enclosed payment summary:
Seminar Payment
$__________
Additional room night $__________
Golf
$__________
Spa
$__________
Children’s package
$__________
Sponsorship/Hosting $__________
Make checks payable to: “DDBC of Southern California”
and mail registration, along with payment, to: DDBC, P.O.
Box 1872, Whittier, CA 90609.
E-mail address
Packages
#1 Golf
#2 Spa
Specify: Couple ___ Single ___
Specify: Thursday ___ Sunday ___
Sponsor Levels Available:
General $400 ___ Bronze $1,500 ___
Silver $2,500 ___ Gold $5,000 ___
Platinum $10,000 ___ Other ___
Total enclosed $__________
Name on Credit Card__________________________________
Signature___________________________________________
Credit Card number___________________________________
Expiration Date______________________________________
DDBC of Southern California, P.O. Box 1872, Whittier, CA 90609; 562-947-7016; FAX: 562-947-7872;
[email protected].
DDBC News, July-August 2014
9
46th DDBC’s National Seminar
Sponsorship Form
Planning for the DDBC’s 46th National Seminar, which is
scheduled to take place Sept. 12-14 at the Omni La Costa Resort
& Spa in Carlsbad, is well underway.
Each sponsorship aids in the development of quality programs and learning experiences.
$400 General Sponsor
$1,500 Bronze Sponsor
We ask you to be a part of the seminar by donating to this
fund. Your company’s name will be added to the list of sponsors
and published each month in the DDBC News as well as
recognition at the seminar. Sponsors of $1,500 or more will
have their company logo on signage and in DDBC News.
$2,500 Silver Sponsor
$5,000 Gold Sponsor
Company Name
$10,000 Platinum Sponsor
Individual’s Name
Business Address
City, State, Zip
Please mail your check, made payable to the Dairy Deli Bakery Council or DDBC, to the DDBC, P.O.
Box 1872, Whittier, CA 90609-1872, along with this form. Thank you for your consideration.
Your Sponsorship levels
General Sponsor ($400)
Includes:
• Recognition in DDBC News
• Recognition in Program Brochure
Bronze Sponsor ($1,500)
Includes:
• Recognition in DDBC News
• Recognition in Program Brochure
• Company Logo Displayed on Large
Screens during All Business Sessions at
Seminar
Silver Sponsor ($2,500)
Includes:
• Recognition in DDBC News
• Recognition in Program Brochure
• Company Logo Displayed on Large
Screens during All Business Sessions at
Seminar
• Company Logo Displayed on Signage
at Seminar
• Includes Golf Twosome at the DDBC
Tisdell Cup Tournament, La Costa Course
• Company Logo Displayed on Signage
at Seminar
10 DDBC News, July-August 2014
Gold Sponsor ($5,000-$9,999)
Includes:
• Recognition in DDBC News
• Recognition in Program Brochure at
Event
• Company Logo Displayed on Large
Screens during All Business Sessions at
Seminar
• Company Logo Displayed on Signage
at Seminar
• Includes Golf Foursome at the DDBC
Tisdell Cup Tournament, La Costa Course
OR 2 Night Single Seminar Package including room, meals, Business Sessions &
Entertainment at La Costa Resort and Spa
Platinum Sponsor ($10,000+)
Includes:
• Recognition in DDBC News
• Recognition in Program Brochure
• Company Logo Displayed on Large
Screens during All Business Sessions at
Seminar
• Includes Golf Foursome at the DDBC
Tisdell Cup Tournament, La Costa Course
• Includes 2 Night Complete Seminar
Package Including Room, Meals, Business
Sessions & Entertainment (Single or
Couple) at La Costa Resort & Spa
• Specific Event Hosting and Recognition During Seminar: Specific Event Choice
Will Be Offered on a First Reserve Basis.
Includes Extra Signage Recognition and
Event Banner at Specific Hosted Event.
Sponsoring Company Products Will Be
Highlighted and/or Sampled During Event.
Platinum Sponsors Recieve Platinum
Recognition!!!
Send news of your company to:
Editor, DDBC News
P.O. Box 4533
Huntington Beach, CA 92647
or email: [email protected]
46th National DDBC Seminar Sponsors
Platinum
Gold
Silver
Bronze
Seminar
Sponsors
1. Saputo Cheese USA
2. Eggland’s Best
3. Moark LLC
4. Insight Food Sales
5. Give & Go Prepared Foods
6. Advantage Sales & Marketing
7. Ralphs Grocery Co.
8. Premier Action Group
9. Butterball
10. Reser’s Fine Foods
11. Hobart/Laura Reyes
12. Monterrey
13. Florida’s Natural Growers
14. Farmland Foods
15. J. Brass Company
16. DPI Specialty Foods
17. Sargento
18. Stremick’s Heritage Foods
19. Aryzta/La Brea Bakery
20. Unified Grocers
21. Land O Lakes
22. Bar-S Foods
23. 365 Marketing, Inc.
2014 DDBC’s National Seminar Committee
General Chairman
Kristal Clark .................................................. Advantage Sales &
......................................................................... Marketing
Co-Chairman
Liz Wilson ...................................................... Ralphs Grocery
Steve Nguyen (Golf) ...................................... Unified Grocers
Henry Rodriguez (Golf) ................................ Nasser Co., Inc.
Jim Veregge (Sponsorship/Hosting) ............ Unified Grocers
Silvia Quiroz (Sponsorship/Hosting) ........... Cardenas Markets
Melissa Griffin (Sponsorship/Hosting) ....... Stater Bros. Markets
Committees
Ed Silva (Program) ....................................... Ralphs
Connie Thatcher (Program) ......................... Advantage Sales &
......................................................................... Marketing
Lisa Juarez (Program) .................................. Cacique USA
Della Frorenza (Hospitality) ........................ Nasser Co., Inc.
Laura Taketomo (Hospitality) ...................... Food 4 Less
Cynthia Yarak (Hospitality) ......................... Risvold’s
Jan Beecher-Seidel (Festival Luncheon) .... Premier Action
......................................................................... Group
Sharon Fails (Festival Luncheon) ................ Nasser Co., Inc.
Patti Winsell (Festival Luncheon) ............... Horizon Sales
Cambria Fetherston (Festival Luncheon) ... Crossmark
Barbara Dolbee (Festival Luncheon) .......... Bonert’s Pies
Jordan Francis (Festival Luncheon) ........... JTJ Sales
Rona Reeves (Registration) .......................... Acosta
Cheryl Van den Hende (Food) ...................... Monterrey
Bob Dressler (Golf) ....................................... Advantage Action
Bill Back (Golf) .............................................. Zacky Farms
Cambria Fetherston (Theme Coordination) Crossmark
Sue Bargsten (Silent Auction) ...................... DPI Specialty Foods
Sarah Ramirez (Silent Auction) ................... DPI Specialty Foods
Connie Thatcher (2014 DDBC President) . Advantage Sales &
......................................................................... Marketing
Bill Mackie (Advisor) .................................... Nasser Co., Inc.
Susan Steele (DDBC) .................................... Business Manager
Dave Daniel (Pacific Rim Publishing) ......... DDBC News
DDBC News, July-August 2014
11
The Big Cheese
Stan Foster, Moark LLC
By DAVE DANIEL
Editor, DDBC News
You’ve heard the expression that so-andso is a “good egg.”
Meet Stan Foster, who fits that description to a T.
Foster is the General Manager/Sales
Manager for Moark LLC and has a work
force of more than 3 million chickens on
three egg farms in Southern California producing approximately 12 million eggs every week. (And that’s not counting another
6 million birds or so outside of California).
Foster has been selected as the Big
Cheese Award honoree for July by the Dairy
Deli Bakery Council (DDBC) of Southern
California, but will be honored at the October meeting, which is the next general membership meeting on the Council’s calendar.
Foster was born into the egg business.
Literally.
“I was born and raised in West Covina
on a chicken ranch, known as our egg farm”
he said. “At that time, there were about
60,000 back-yard chickens in West Covina.”
His grandfather started Foster Enterprises, an egg business, in 1942, although
there have been a few name changes along
the way. The company specializes in organic, cage-free, and pastured eggs. His father and brother Jeff work there, as did Stan
and his other brothers. And his nephew,
Evan, son of Stan’s brother Jeff, is the fourth
generation on the farm.
And that’s not to mention Stan’s brother,
Gary, who is General Manager of Norco
Ranch and vice president of Southern California Egg Co-op, which has purchased
12 DDBC News, July-August 2014
Stan Foster
Moark LLC, from Land O Lakes, the Minnesota-headquartered food giant that is returning to its roots as a dairy company.
(More on that later.)
And if you think your job has been
changed by technological advances with
computers, smart phones, emails and the like
over the past few years, you can take a back
seat to the egg business.
“My first job was to change the rubber
bands on the egg packing machine, which
pushed eggs down the packing line. We had
to hand stamp every egg carton. We had a
big block of wood and a large ink pad to
stamp the name of the store on each carton
… and my dad was a stickler and made sure
they were stamped straight and not off-center.
“Now, no human hands ever touch the
egg until a customer checks them in the
store. We used to hand weigh every egg to
decide which carton to put it in. Eggs are
classified by weight, not size, so an extra
large egg weighs more than a large egg, but
it may be the same size.
“Cameras are used, along with soundwave technology to detect hairline cracks
in the shell. Automatic scales weigh the
eggs. The eggs roll down the slope of the
nest to a conveyor belt, where they are
moved to be washed, graded, and placed in
the proper carton … all done by machine.
No one ever has to touch the egg.”
And if you want to join Stan on one of
his inspection tours at one of the facilities,
he will be happy to provide you with the
customary hazmat (hazardous materials) suit
to wear … to protect the chickens, not you.
“We have a pretty big investment in the
chickens and the facilities and we don’t want
anything to happen to them,” he points out.
“We can track the flow of the chicken, even
the ones in the coop, for their entire lives.”
Besides being the franchise holder for
Eggland’s Best, Moark does private label
packing for a wide variety of customers.
“One of the things we are really cautious
about is getting fresh eggs to our customers
so the consumer has the very freshest product. If an egg is laid tonight, it is packed
tomorrow. We pick store orders through our
EDI (electronic data information) system
and deliver direct to supermarket warehouses, or in some cases by DSD (direct
store delivery).
Eggland’s Best is one of a few nationally branded eggs and has about 24 percent
market share. “It has actual attributes that
other eggs do not have,” Foster noted. “It is
25 percent lower in saturated fat, up to 10
times more Vitamin E and more than double
in Omega 3 versus an ordinary egg. It really is a healthier egg for you.”
He points out the chickens are checked
on a daily basis for bird health, a nutritionist checks their diets and adjusts it if needed;
body weights are checked and blood
samples are drawn to make sure they are
healthy and well taken care of.
“A hen starts producing eggs at the age
of 20 weeks and continues for about two
years. There is a lot of feed … and growth
time … and expensive labor involved,” he
said.
His work day begins 7-ish in the office
and usually doesn’t end until 7 or 8 p.m. “I
wish I could have been involved more with
the Council, but my work and travel schedule simply has not permitted it,” he said.
“We do support the work of Council with
Continued on Page 26
Congratulations to Stan Foster
from all of your friends at
Eggland’s Best LLC and Moark LLC.
A well deserved honor!
May Meeting of DDBC
A lifetime of memories come flooding back
Eleanor Bennett, fondly known as the “First Lady” of the Dairy
Deli Bakery Council, received the Council’s prestigious Lifetime
Achievement Award at the May meeting.
Bennett spent 35 years with Unified Grocers (when it was known
as Certified Grocers, then Unified Western Grocers) before retiring in 2000.
In her time there, she became the first woman to be honored
with the Big Cheese Award in 1975, the first woman to be elected
President (1978), the first woman Retailer of the Year (1981), the
first woman General Chairman of the National Seminar (1991),
and the first woman inducted into the DDBC Hall of Fame (1997).
She was the fifth person to receive the President’s Award (1999)
and is the 11th to receive the Lifetime Achievement Award.
Jim Veregge (Unified Grocers) presented a “This Is Your Life”
program, tracing her geneology back to Tipparary, Ireland and following her family. Besides the excellent slide show, he presented
bound copies of the presentation to her and her family.
Bennett’s motto at Unified Grocers was simple: “Work twice as
hard and work twice as smart as my counter-parts ... and follow
through,” she said.
Her trailblazing efforts opened not only many doors, but
oftentimes the floodgates for women in the perishable foods industry. It was 10 years before another woman would become president
of the Council, but since then, eight other women have held the
Council’s highest office.
In other business at the meeting, Bob Cashen (Cacique, Inc.)
was presented the Big Cheese Award for May by President Connie
Thatcher (Advantage Sales & Marketing). Also, Kristal Clark (Advantage Sales & Marketing) gave a preview of the 46th National
Seminar, scheduled for Sept. 12-14 in Carlsbad. Veregge also previewed upcoming meetings with the Jean Dreshner Memorial Casino night next on tap in July.
Eleanor Bennett addresses the crowd in accepting the DDBC
Lifetime Achievement Award.
Jim Veregge (Unified Grocers) presents a plaque to Eleanor
Bennett.
Steve Nguyen (Unified), Bob Lutz (Unified), Eleanor Bennett,
Steve Redman (LALA), John Bedrosian (Unified), Jerry Williams (LALA) and Fred Leahy (LALA)>
14 DDBC News, July-August 2014
Family members, including her two sisters and one brother,
were on hand to help Bennett celebrate.
May Meeting of DDBC
Bob Cashen at the microphone accepting the Big Cheese
Award for May.
President Connie Thatcher (Advantage Sales & Marketing)
presents Bob Cashen with the Big Cheese Award.
Bob Cashen’s family and his Cacique family were out in force
to join in the Big Cheese salute.
A few of the many Unified Grocers members on hand with
Eleanor Bennett, who spent 35 years with the company.
DDBC National Seminar Chairman Kristal Clark (Advantage Sales & Marketing) spoke of the upcoming event.
Tom Ilharreguy (DPI Specialty Foods) and Cheryl Van den
Hende (Monterrey).
DDBC News, July-August 2014
15
May Meeting of DDBC
Damian Valdez (Super King Markets), John Martinez (Mission Foods), and Mike Brooks (Tresierras Markets).
Bill Davila (Davila Sales & Marketing), Dottie Beamer (Empire Marketing Strategies), and Ron Gaydosh (Fresh Mark).
DDBC Hall of Famer Judy Norton (Norseland, Inc.) and Past
President Bob Dressler (Advantage Action).
Gil Fejes (retired from Foster Farms) and DDBC Hall of
Famer Bill Schwartz (Concept Food Brokers).
DDBC Hall of Famer Mark Dixon and John Nielsen, both of
Acosta.
DDBC Hall of Famer Jim Veregge and Filipa Centeno, both
of Unified Grocers.
16 DDBC News, July-August 2014
May Meeting of DDBC
Ivan Smith (Alliance Managed Sales), Nancy Easton (Unified Grocers), and Cindy Mulvaney (Unified Grocers).
Jean Hendrix (BelGioioso Cheese), Judy Norton (Norseland,
Inc.) and Darcie Gettings-Gorman (Pacific Cheese).
Patrick Jacobo (VV Supremo) and Brian Giebler (Alliance
Managed Sales).
Marc Draper (LeGrand Marketing) and Dave MacDonald
(Heritage Foods).
Bill Mackie (Nasser Co., Inc.), Alan Stock (DPI Specialty
Foods), and Bob Dressler (Advantage Action).
The banquet room at the Embassy Suites in Garden Grove
was filled with well-wishers for the honorees.
DDBC News, July-August 2014
17
Unified Grocers Expo
More space makes
for better Expo
The Unified Grocers Expo 2014 lived up to its billing as “bigger
and better than ever.”
The largest wholesaler in the Western United States revamped
the floor layout of the Long Beach Convention Center in June to
make it easier to navigate the full house of exhibitors, and included
more space for one-on-one transaction of business; larger booth
size; and the grouping of retail services, technology, and nonproduct businesses in one section, and adding the convenience of
credit card paying.
Many of the Expo enhancements were the result of feedback
provided by exhibitors and retailers, according to Bob Ling,
president and CEO of Unified Grocers.
Bill Gomez (John Morell) grilling hot dogs.
Mabel Palomino (Western Bagel), Joye Crosby (Super King
Markets), and Bob Losardo (Western Bagel).
Rona Reeves, Nicole Martinez, and Arrianne Hughes, all of
Acosta.
Tom Jones, Stacy Gilbert, and Brian Murray, all of Smithfield
Farmland.
Erin Gonzalez (Will’s Fresh Foods) and Christine Wingfield
(CSW Food Brokers).
18 DDBC News, July-August 2014
Unified Grocers Expo
Bob Lanphere (Progressive Food Sales) and Barbara Dolbee
(Bonert’s Pies).
Rey Garza, Silvana Arzeno, Leslie Ward, Rafael Galvan,
Tricia Phelps and Pat Nunez, all of Bar-S Foods.
Jim Francis (JTJ Sales), Brian Svoboda (Carl Buddig), and
Jack Miller (Premier Action Group).
Marc Draper (LeGrand), Cam D’Eliso (LeGrand), Anna
Lawrence (Jesse Lord), Steev Lopez (LeGrand), and Paul
Lloyd (LeGrand).
Margie Diaz of Foster Farms.
Cheryl Kennick (City of Hope) and Carol Christianson
(WAFC).
DDBC News, July-August 2014
19
Unified Grocers Expo
Ruben Acosta and Robert Jones, both of Unified, in front of
the specialty items available for Market Centre stores.
Jeff Daniel, Andy Douglas, and Mike Anthony are key members of Unified’s Manufacturing Division.
Cindy Mulvaney of Unified’s Dairy Deli Division helps a
customer fill out an order.
Unified Director of Meat Steve Castaneda (second from left)
with Javier Navarro (Sigma), Diana Chaidez (Brown Packaging), and Veronica Lopez (Brown Packaging).
Terri Foster (Acosta), Greg Saltzl (Tyson), and Laura Harm
(Unified).
Raul Alvarez and Christine Howell, both of Super A Markets.
20 DDBC News, July-August 2014
Unified Grocers Expo
Meet “Goldie,” the new representative of Unified Grocers’
dairy program.
Taho Kakutani and Ryan Reese of Seattle’s famous Pike
Place Fish Market recreate their fish tossing skills.
The meat case featured a wide variety of products.
A display case full of classic decorated cakes in the bakery
section.
Mahatma Rice’s giant Genie paraded up and down the aisles
passing out souvenirs.
This restored classic produce truck, decked out in surf gear,
welcomed attendees to the Expo.
DDBC News, July-August 2014
21
DPI Specialty Foods Show
Spirit of Aloha fills
growing food expo
DPI Specialty Foods’ annual food show continues to grow. The
May 1 get-together at the Pechanga Resort & Spa in Temecula
displayed that fact.
The theme was all Hawaiian and the casual atmosphere was a
big hit with the more than 200 vendors showing their wares in the
heavily traveled aisles.
The growth of the show was evident as the ballroom over-flowed
into the lobby and hallways of the conference area of the resort
with additional vendors and displays of many perishable, bakery
and other items.
The show also featured a golf tournament on May 2.
Bill Mackie (Nasser Co., Inc.), Gayle DeCaro (Gelson’s),
and Henry Rodriguez (Nasser Co., Inc.).
John Brass, Debbie Jones, Juan Chavez, Bret Presley, Diane
Yanek, and Mickey Gold, all of J. Brass Company.
Virginia Morrison, Connie Concon, and Kristine Gatlin, all
of Litehouse Foods.
Irene Graves (Quest Sales & Marketing) and Sue Bargsten
(DPI Specialty Foods).
Patti Winsell (Horizon Sales Corp.) and Annette Uehara
(DPI Specialty Foods) ham it up.
22 DDBC News, July-August 2014
DPI Specialty Foods Show
Barry Zuroff (Horizon Sales Corp.), Robert Cabanas
(Siesel’s Meats), and Maria Cabanas (Siesel’s Meats).
Barbara Dolbee (Bonert’s Pies) with the Super A Foods trio
of Raul Alvarez, David Rann, and Randy Suzuki.
The Draper Brothers ... Kevin, Marc, and Geoff ... manning
the LeGrand Marketing booth.
Lisa Rios (Advantage Action), Shelli Barnett (Tillamook),
Bob Dressler (Advantage Action), and Paula Yanito (Advantage Action).
Jan Beecher-Seidel (Premier Action Group), Lori Soto
(Anderson International Foods), and Aimee Mizrahi (AIF).
Allan Baum (Savi Sales & Marketing) and Steffan Juelsen
(Atalanta Corp.).
DDBC News, July-August 2014
23
DPI Specialty Foods Show
Greg Poivre and Mark Poivre, both of Merit Marketing.
Laura Mastro (Mastro & Associates).
Trish Himes (Horizon Sales Corp.) and Jean Hendrix
(BelGioioso Cheese).
Liz Haselfeld (Insight Food Sales), Jill LeCroy (Insight), Kim
Hebert (Insight), Virginia Lazzaro (Anco), and Veronica
Sanders (Alouette).
Monica Herrera-Riley, Michael Bonert, and Barbara Dolbee,
all of Bonert’s Slice of Pie.
Della Frorenza (Nasser Co., Inc.) and Karin Kirkland (DPI
Specialty Foods) with Nathan’s Pickle samples.
24 DDBC News, July-August 2014
DPI Specialty Foods Show
Phil and Patsy Jackson, both of Vision Food Sales.
Vars Injijian of Sierra Nevada Cheese.
Mark MacKenzie of General Mills Bakery and Foodservice.
Maureen Parks in her cookie-friendly booth for English Bay.
George Aguilar, Anna Guerra, and Craig Covell, all of
Reynaldo’s Mexican Foods.
Jen Feustel and Carol Lotich (as a pistachio) in the Pom
Wonderful booth.
DDBC News, July-August 2014
25
Calendar
Continued from Page 3
October
3-4 – Yom Kippur.
9 – DDBC Membership Meeting, Embassy Suites Hotel, Garden Grove, 5 p.m.
Information: 562-947-7016.
11-14 – NFRA Convention, Orlando.
13 – Columbus Day.
17-19 – Fresh Summit Convention &
Expo, Anaheim.
November
4 – DDBC Membership Meeting, Election Night, Embassy Suites Hotel, Garden
Grove, 5 p.m. Information: 562-947-7016.
6 – PFC Presidents’ Dinner, honoring
FoodMaxx. Information: www.perishablefoodscouncil.com.
11 – Veterans Day.
11-12 – Kosherfest, Meadowlands, NJ.
13-15 – Private Label Trade Show,
Rosemont Center, Chicago.
15 – City of Hope Harvest Ball, Anaheim
Hilton. Information: www.cityofhope.org.
27 – Thanksgiving.
December
16-24 – Hanukkah.
25 – Christmas.
2015
January
10 – DDBC Membership Meeting, Embassy Suites Hotel, Garden Grove, 5 p.m.
Information: 562-947-7016.
19 – Martin Luther King Jr. Day.
February
18-19 – California League of Food Processors Expo, Sacramento Convention Center. Information: www.clfp.com.
March
5-8 – Natural Products Expo, Anaheim
Convention Center.
April
3-11 – Passover.
5 – Easter.
May
5 – Cinco de Mayo.
25 – Memorial Day.
June
7-9 – IDDBA Dairy Deli Bake, Atlanta.
Information: www.iddba.org.
The Big Cheese
Continued from Page 12
sponsorships of the Seminar and other
events and with advertising in the magazine.”
Change is afoot. By Jan. 1, 2015 California will require egg producers to expand
living space per hen to about 116 square
inches, compared with an industry average
of 67. All out-of-state egg producers must
adopt California cage rules if they want to
sell here.
That is one of the reasons Land O Lakes
decided to divest the egg business to a company that is dedicated to producing eggs
under the new guidelines for the California
marketplace. Southern California Egg Coop’s members are fixtures in the California
egg industry and are very busy modifying
and expanding their farms to be ready for
Jan. 1, 2015.
Foster has spent a lot of time at the company headquarters in the Midwest. He loves
to travel to Puerto Vallarta one of his regular destinations.
“Someone once gave me the advice to
just choose a job I wouldn’t be bored in. I
can honestly say that maybe three days out
of 58 years have been boring. There is always activity here … raising chickens, feeding them, dealing with customers and regulatory agencies … there is always something going on.”
Please join the DDBC in saluting Foster
as the Big Cheese Award winner for July.
July
4 – Independence Day.
August
19-20 – Unified Grocers Expo, Long
Beach Convention Center.
September
7 – Labor Day.
13-15 – Rosh Hashanah.
16 – Mexican Independence Day.
22-23 – Yom Kippur.
November
11 – Veterans Day.
26 – Thanksgiving.
December
6-14 – Hanukkah.
25 – Christmas.
2016
January
18 – Martin Luther King Jr. birthday.
February
2-3 – California League of Food Processors Expo, Sacramento Convention Center.
Information: www.clfp.com.
15 – President’s Day.
March
27 – Easter.
April
5 – Cinco de Mayo.
9-13 – Western Association of Food
Chains Convention, Honolulu.
22-30 – Passover.
May
30 – Memorial Day.
June
5-7 – IDDBA Dairy Deli Bake, Houston. Information: www.iddba.org.
July
4 – Independence Day.
September
5 – Labor Day.
16 – Mexican Independence Day.
October
2-4 – Rosh Hashanah.
11-12 – Yom Kippur.
November
11 – Veterans Day.
24 – Thanksgiving.
To strengthen and promote the Dairy-Deli-Bakery Council by
providing a forum where members can learn, build relationships
and share ideas.
26 DDBC News, July-August 2014
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